Must Reads from CMA's Digital Marketing Council #43

Must Reads from CMA's Digital Marketing Council #43

Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council

Unilever to Facebook and Google: Clean up 'swamp' or we'll pull ads
Unilever is threatening to pull all its ads from both Facebook and Google if both companies don't 'clean up the swamp' and ensure they aren't allowing users to share fake news or promote hate. – Shared by Sean Diamond, Partner, Diamond Integrated Marketing

Commentary: Here's why millennials love chatbots
Sixty percent of millennials have used chatbots, and more than two-thirds of those say they like the experience. The technology appears to be particularly suited to millennials, meeting expectations for instant gratification while satisfying the urge to engage with new tech. – Shared by Kerri Dawson, Vice President, Marketing, LCBO

Is snapchat coming back from the dead?
Facebook is not just losing its audience, it's losing its youth. The social network is expected to shed 18-to-24-year-old users this year for the first time, according to a new report from eMarketer - and Snapchat might be the new destination of choice. – Shared by Karly Gaffney, Director, Strategy, Agnostic

Can BuzzFeed afford to keep funding BuzzFeed News?
Ironically, the fate of BuzzFeed’s news operation seems to be up in the air at a time when many believe it is doing some of its best work, including reporting on Trump’s Russia connections and the proliferation of misinformation and “fake news” driven by trolls and Macedonian teenagers. – Shared by Emily Baillie, Professor, Humber College

Online Shopping in Canada: Customers Are Demanding Better
This 15 minute podcast gives a great overview of the currently state of ecommerce in Canada -- touching on topics such as mobile, francophone vs anglophone and click & collect vs home delivery. – Shared by Katie Fisher, Director, Overseas Business Development, Harlequin

Inside the Two Years that Shook Facebook – and the World
What has Facebook become? He's the incredible cover story from Wired this month. It's deep, it's rich and it explains why the place where people can (and should) connect may also not be the ideal place for the humanity to get its news. And, yes, it may be too late to stop that. – Shared by Mitch Joel, President, Mirum

Digital Marketing Council 

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Must Reads from CMA's Digital Marketing Council #42

Must Reads from CMA’s Digital Marketing Council #41

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