Snackable News, Curated by CMA's Brand Council #4

How brands intersect with the latest in marketing, advertising, media, technology and privacy, brought to you by the CMA’s Brand Strategy Council

Effectiveness in Context

Peter Field and Les Binet’s latest report, Effectiveness in Context, explores the damage being done as companies increasingly cut long-term brand investment in favour of short-term sales activation, and highlights how the '60/40 rule' changes depending on the context. – Shared by Laura Baehr, Vice President Marketing at thinkTV, Canada

8 Proven Ways to Grow Brand Awareness – Fast

Lots of practical tips for any business to consider for growing brand awareness quickly.– Shared by Sandra Daniel, Vice President, Health & Wellness Service at Shoppers Drug Mart

11 Trends That Will Shape Marketing In 2019

Building brand awareness and successfully interacting with consumers is a crucial part of doing business. Here are 11 effective and innovative methods for improving consumer interactions and brand awareness. – Shared by Mary Pompili, VP Marketing & Communications, Villa Charities

Binet Highlights Importance of Brand Building

The importance of balancing activation (short-term) with brand building (long-term); too many companies have placed too much emphasis on the short term; “brand building is more important in a digital world than it is in the old economy”. – Shared by Laura Baehr, Vice President Marketing at thinkTV, Canada

If it Ain't Broke - Why Not?

Interesting perspective on the "...psychological (brand) sweet spots hiding away in the much less-cluttered space of imperfection." – Shared by Diana Conconi, SVP & Partner, Kaiser-Lachance Communications

Brand Strategy Council 

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