Sweeping Changes Proposed to PIPEDA

Sweeping Changes Proposed to PIPEDA

Canada’s parliamentary committee on access to information, privacy and ethics has released a report that calls for sweeping changes to Canada’s privacy legislation (PIPEDA). “Towards Privacy by Design” has 19 recommendations and aims to bring Canada’s law closer to the EU’s General Data Protection Regulation.

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Data & Analytics Picks #7 from CMA's Customer Insights and Analytics Council

Read about an interactive AI primer to help you understand what AI is, what it isn't, and how it can be used… four key steps to leverage analytics to empower frontline employees and drive growth… the big spending trends within CMO’s “analytics” buckets… and more.

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CMA Board Approves New Code of Ethics Provision on Workplace Harassment

On February 28, 2018, the Board of the Canadian Marketing Association approved new requirements (section H.4) in its mandatory Code of Ethics for members, to expressly address unacceptable conduct such as harassment, sexual misconduct, discrimination, bullying, and abuses of power in the workplace or workplace relationships.

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The End of Client Conflicts

Daniel Langer-Hack, Partner, Strategy at Church+State, explores the topic of conflicts of interest between brands and their agencies, comparing the relationship to an open marriage that works – if both sides are willing to abide by the same rules.

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Canadian Perspectives on Health and Wellness, Part 2

Pearl Strategy returns with more insights about Canadians’ perspectives on health and wellness that could bring growth opportunities to your business. Part 2 of a 3-part blog series examining the results of Pearl’s 2017 Health & Wellness Quantitative Online Survey.

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