Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council:
SXSW Special Edition
SXSW Preview: What’s new and different for 2017
At 37,000 attendees, the interactive section of SXSW has grown exponetially since it's debut in 2006. This year south-by is upping the ante again with a voice powered assistant named Abby. Read on for a preview into what's hot at SX this year. – Shared by Mike Jacobs, CEO, The New Business
5 Themes That Will Dominate SXSW This Year
Inc. gets out its crystal ball and predicts what the top themes will be at SXSW this year. Most of the predictions are pulled from the latest headlines and there are some very interesting topics that have huge potential impact on business and marketers. Sessions about top brands discussing their "secret sauce" to leveraging bleeding edge tech sound like a can't miss! – Shared by Linda Forrest
The Future Of "Fake News"
There is no doubt that one topic will dominate the sessions and hallway conversations at SXSW this year, and that is: Fake News. I make the argument that many don't even really know what "fake news" is, because there's a certain leader-in-command who wants us to believe that "fake news" is any news that they don't like. That's not what it is. Here's a good look at what "fake news" is and what we all need to know about it. – Shared by Mitch Joel, President, Mirum
Artificial Intelligence is a major theme at this year's SXSW conference, but some say its getting too much hype.
With around 20 sessions dedicated to the topic of if, when and how AI will transform business and our world as we know it, this topic is certain one to watch. For a different point of view, this SXSW session claims that AI is still a ways off yet so its important for businesses to invest wisely, and not too much at a premature stage. – Shared by Ariela Freed, Loyalty Solutions and Partnerships, Director, Bond Brand Loyalty
Joe Biden will call on innovators at SXSW to join cancer fight
The human genome is the new code. With innovation happening at a staggering pace in the digital space, the world's biggest thinkers are turning their attention to "hacking" biology. SXSW has run a digital health stream for years and this year it will welcome what might be its most high profile guest yet - former US VP Joe Biden speaking about his cancer "moonshot". – Shared by Andrew Lane
Must Reads from CMA's Digital Marketing Council #30