In this new age of customer experience, a combination of data and creativity is going to set the leaders apart from the laggards. But that’s not all.
In Marketing a Service Business, Consider Three Additional Ps
With the growth of a service-based economy, companies need to consider a go-to-market strategy that includes the three additional Ps of marketing a service – People, Process and Physical Environment.
B2B CMOs Should Focus on Creating Brand Energy to Revive Their Sales Pipeline
Brand or demand? Marketers are often asked which of these is their priority and overwhelmingly B2B marketers will pick demand. But a recent report from Forrester Research indicates that B2B CMOs may be short-sighted if they ignore building brand equity for their firms.
Health Canada Has Launched Consultations for the Sale of Additional Cannabis Products
Public consultation on draft regulations governing the production and sale of additional cannabis products such as edible cannabis, cannabis extracts and cannabis topicals is open until February 20, 2019.
Tailoring Data for Success
Harry Rosen takes great pride at knowing what its best customers like, but the iconic retailer felt it needed to know more about its occasional customers. By using data and analytics, not only is Harry Rosen getting a better read on those customers’ preferences, but they learned that the profile of these customers was more varied than they had anticipated.
Check out the full story on page 10 of the latest issue of Direct Marketing News