The Impact of EU’s New Privacy Law on Canadian Businesses
On May 25, 2018 the European Union’s General Data Protection Regulation will come into force, with significant impact on businesses around the globe. The Regulation, which raises the bar for privacy compliance, will apply to any organization in the world that uses the personal information of EU residents to market products to them or to “monitor” their behaviour. The Regulation’s significantly higher penalties have caught the attention of businesses in non-EU countries, particularly Canada and the United States.
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Must Reads #44 from CMA's Digital Marketing Council
Which 20 metrics is Facebook removing, and which metrics is the company recommending in their place? Which 4 industries will dominate social media in 2018? Why will publishers with subscription products and paywalls end up in tears? What are the priorities for mobile marketers? Discover all these topics and more on the latest Digital Must Reads.
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Creating Insight from Data that is Actionable – Are Machine Learning and AI the Answer?
Find out the three reasons that we need to integrate more available data to create insights, and important do’s and don’ts to keep in mind as you start down this path. Imbedding artificial intelligence and machine learning inside other solutions does not automatically help marketers build better insights and make data actionable.
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Car Rental Company to Pay $1 Million Fine for Misleading Advertising
The Competition Bureau fined Enterprise Rent-A-Car Canada Company $1M for advertising unattainable prices. This is the third time that the Bureau has taken action to resolve similar concerns in the car rental industry. CMA members are reminded to ensure that their ads comply with Canada’s competition law.
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Using Simple Analytics Solutions for Common Business Problems: A Forgotten Art
We often forget that most business problems can be solved using simple analytics without involving the latest Big Data tool or deep learning algorithm. Find out how to determine which of the three core marketing objectives – acquisition, migration and retention of customers – should be the priority.
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