Time to make fraud prevention your business

Fraud exists in many forms and impacts businesses and consumers daily. The Canadian Marketing Association wants to ensure that the marketplace is free of fraud and is committed to an environment in which consumers are protected and businesses can thrive.

As a member of the Fraud Prevention Forum, the CMA along with other partners, work to raise awareness of fraud related activities with the aim of preventing Canadians from becoming victims of fraud through educating them on how to recognize, reject and report it.

With Fraud Prevention Month 2019 wrapped up, here are some takeaways for CMA members and consumers.

Let’s start with the basics. Not sure how to identify fraud? Have you ever:

  • Thought a deal was too good to be true?
  • Won a prize in a contest that you do not remember entering?
  • Received unsolicited unknown friend or follow requests on social media?
  • Been asked for your confidential banking information or to send cash, e-transfer or a money order?

All of these are red flags. Scammers will use various tricks, so arm yourself with knowledge and be alert. More tips and in-depth information can be found here.

We all have a role to play in fraud prevention. CMA members are encouraged to check out our resources and leverage content from the Competition Bureau’s website, like the Little Black Book of Scams, to help educate their consumers about fraud prevention year-round. Integrate these tips into your communication pieces and utilize your various social channels to reach audiences of all ages.


Author: Florentina Stancu-Soare | Manager, Regulatory Affairs @CMA
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