This week marked our first CMA Regulatory Conference in three years. But with the recent introduction of Canada's Anti-Spam Law (CASL) and some other big regulatory issues impacting marketing, we thought it high time to call on the experts to address some of our burning privacy questions and concerns. The day was choc-a-bloc with panels featuring people from the Canadian Privacy Commissioner, the Competition Bureau, Advertising Standards Canada, IBM, Bell Canada, CMA and many more.
A highlight was a keynote by Ontario’s former Privacy Commissioner Dr. Ann Cavoukian. Now the Executive Director of the Privacy and Big Data Institute at Ryerson University, Dr. Cavoukian is most well-known for her Privacy by Design framework which aims to embed privacy into the design specs of business practices. In October 2010, Privacy by Deisgn was passed as an essential component of fundamental privacy protection at the conference of International Data Protection and Privacy Commissioners in Jerusalem. Shortly afterwards, the U.S. Federal Trade Commission named Privacy by Design one of three recommended practices for protecting online privacy. Today the framework has been published in 37 languages. Here are our top 10 takeaways from Dr. Cavoukian's talk:
- Privacy is not about secrecy, it's about control.
- Many believe you can either have privacy or security, but security and privacy can co-exist.
- Six out of 10 Americans are distrustful of their government.
- Zero-sum thinking will only hold you back. Embrace doubly-enabling systems: marketing and privacy.
- Focus on integrating data planning as an upstream design discipline.
- Evolve from fine print to more transparent disclosure strategies.
- Make privacy a positive part of the brand experience.
- Increase consumer trust right out of the gates. Privacy can be your competitive advantage.
- Be deliberate and proactive: lead with Privacy by Design rather than privacy by chance.
- Privacy is good for business.
For the full stream of tweets from the Digital Crossroads Conference, follow #CMAregulatory on Twitter.