Want to trademark a scent, 3D object or hologram? Here’s what you need to know

Under Canada’s new trademark law, which comes into effect on June 17 of this year, companies will be able to trademark a wide range of things, including sounds, scents, tastes, textures, holograms, moving images and more.

The possibilities are vast.

At the same time, the changes open the door to trolls, and trademark challenges are expected to increase significantly.

The good news is that there are steps that companies can take now to prepare and protect their brands in the light of the most sweeping changes to Canada’s trademarks law in more than 50 years.

Another positive to note about the new trademark regime is that it aims to modernize the Canadian system and align it with major international trademarks treaties and trading partners. This is anticipated to streamline the application process and make it easier for Canadian businesses to protect their trademarks internationally.

If you are considering registering a trademark or want to protect the ones that you already own, now is the time to learn about the changes, review your portfolio and prepare for what lies ahead.

Join us at Future-Proof Your Brand on March 27 to find out everything you need to know as a brand manager, creative team member or legal counsel.


Author: Florentina Stancu-Soare | Manager, Regulatory Affairs @CMA
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