CMA’s Customer Insights & Analytics Council has rounded up the best data and analytics reads today:
How gamification improves customer engagement and retention Seven ways to use … more
Customer experience (CX) is nothing new to marketers – it’s the interaction between an organization and customer over the duration of their relationship. A good (and ideally great! … more
By Richard Schenker, Senior Loyalty Consulting Director, Bond Brand Loyalty
Almost all currency-based consumer loyalty Program designs inherently house a financial liability, which in many … more
By Linda Forrest of CMA's Digital Marketing Council
On Thursday, March 23, the Canadian Marketing Association (CMA) presented its first morning event of the 2017-2018 season: CMAinsights. … more
How to make a marketing impact by finding and using the data you already have in your organization.
By Scot Riches, Chief CRM Officer at RI
So where do you start?
While external data sources can … more