CMA Management Team

John Wiltshire
President & CEO

A highly accomplished senior executive with experience in marketing and product strategies, John is currently in the position of President – CEO for the Canadian Marketing Association (CMA). In this role, John provides the overall strategy and execution of the CMA mandate and champions the fundraising and product development of a new Chartered Marketer designation. Prior to this role, John spent over 20 years as a senior executive in the financial industry. His core strengths include product design, branding, promotions and communication.

John is renowned for using a combination of diplomacy, tenacious leadership, strong core values and objective decision making to deliver results. His strong leadership and operational expertise as well as his people-first approach has left a significant impact on the companies he has worked for and the people he has worked with.

Tim Bishop
Vice-President, Marketing & Member Engagement

As a competitive sailor and coach who has represented Canada internationally, Tim knows how to leverage the right strategy both on the water and in business to win as a team.  With 15 years of marketing experience, Tim has led cross-functional teams to launch national marketing campaigns, deliver on brand and client development objectives and conceive innovative digital marketing initiatives. In September 2017, Tim earned his Chartered Marketer designation.  In his current role, the CMA’s Marketing & Member Engagement Team is responsible for creating value – and creating awareness of that value – for CMA Members. This year, as a result of new marketing efforts, revitalized service offerings and the launch of compelling strategic initiatives, CMA is enjoying unprecedented increases in revenues and engagement.

Gabriele Janes
Vice-President, Learning

After 10+ years spearheading educational initiatives at the CMA, Gabriele understands what marketers need. She brings enthusiasm and critical thinking to the planning of each course, seminar and training program, while staying abreast of trends in life-long learning. She leads her team to create value through education, thought leadership and offering marketers opportunities to connect.

Wally Hill
Vice-President, Government & Consumer Affairs

Wally is a skilled public affairs practitioner who has worked in both the government and the private sector. He joined CMA over a decade ago and has not looked back. He leads CMA’s advocacy work with governments, industry associations, consumer groups and other stakeholders. Wally and his team work diligently to promote a healthy marketplace for businesses and consumers through important self-regulatory initiatives like the CMA Code of Ethics & Standards of Practice. They also shape emerging policies affecting marketers across Canada and assist CMA members with understanding complex regulations.

Sarah Bertucci
Vice President, Finance & Information Technology

Sarah is a Senior Executive Team member reporting to the President, providing strategic leadership and direction of the Finance and Information Technology Team. Responsible for development and review of accounting policies, practices and internal controls to ensure that CMA‘s assets are safeguarded, Sarah manages general accounting, financial reporting, payroll, benefits, insurance, budget and forecasts, treasury operations and audit. She is a practitioner of continuous improvement of the financial processes and systems supporting the organization.