CMA Management Team

John Wiltshire
President & CEO

A highly accomplished senior executive with experience in marketing and product strategies, John is currently in the position of President – CEO for the Canadian Marketing Association (CMA). In this role, John provides the overall strategy and execution of the CMA mandate and champions the fundraising and product development of a new Chartered Marketer designation. Prior to this role, John spent over 20 years as a senior executive in the financial industry. His core strengths include product design, branding, promotions and communication.

John is renowned for using a combination of diplomacy, tenacious leadership, strong core values and objective decision making to deliver results. His strong leadership and operational expertise as well as his people-first approach has left a significant impact on the companies he has worked for and the people he has worked with.

Tim Bishop, CM
Vice-President, Marketing & Experience

Tim is a multi-disciplined marketing executive with a proven record over 15 years of optimizing strategic efforts to expand the influence of leading organizations, such as the Canadian Marketing Association, Cineplex Entertainment, Lavalife.com, IMI International and Northstar Research Partners.  In September 2017, Tim earned his Chartered Marketer designation. 

The Marketing & Experience Team is dedicated to optimizing CMA's strategic brand efforts, technology platforms and live events - including Canada's #1 Marketing Awards - to create memorable experiences at all touchpoints in the member journey to drive deeper engagement. 

Gabriele Janes
Vice-President, Learning

After 10+ years spearheading educational initiatives at the CMA, Gabriele understands what marketers need. She brings enthusiasm and critical thinking to the planning of each course, seminar and training program, while staying abreast of trends in life-long learning. She leads her team to create value through education, thought leadership and offering marketers opportunities to connect.

Sara Clodman
Vice-President, Public Affairs and Thought Leadership

Sara is a mediator and public affairs executive with more than 25 years of experience in the public and private sectors and association management. Her key skills include a deep understanding of business and communications strategy and execution, stakeholder relations and change management. At the CMA, she directs all public affairs functions – government relations, media relations, corporate communications and reputation management. She interacts with the marketing profession’s thought-leaders to provide strategic insights and tools for Canadian marketers, guides the development of CMA positions on public policy issues, and oversees research planning and projects. Sara has an MBA in finance and is a former Vice-Chair of Toronto’s Committee of Adjustment. She has served on several boards and is active in the community – currently participating in a weekly Out of the Cold program.

Sarah Bertucci
Vice-President, Finance & Operations

Sarah is a Senior Executive Team member reporting to the President, providing strategic leadership and direction of the Finance and Operations Team. Responsible for development and review of accounting policies, practices and internal controls to ensure that CMA‘s assets are safeguarded, Sarah manages general accounting, financial reporting, payroll, benefits, insurance, budget and forecasts, treasury operations and audit. She is a practitioner of continuous improvement of the financial processes and systems supporting the organization.