Disciplines
Advertising
Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. ... more
Analytics
Analytics is the discipline of using data to turn information into insight and insight into initiative. ... more
B2B
B2B (or business-to-business) marketing is how companies promote themselves and what they want to sell to potential business buyers and current customers, and their community of influencers and investors. ... more
Brand Management
Branding is the strategic development and management of differentiation through a unique identity. ... more
Customer Experience
Customer experience is the sum total of all interactions a customer has ever had with your brand: tangible, visual, emotional, read, blogged, consumed, experienced. ... more
Martech
Simply put – Martech is marketing using digital channels while mobile marketing empowers brands to personalize their communications and tailor them to the specific context of mobile devices. ... more
Integration
Marketing integration is the result of a strategy designed to unify various marketing activities such as mass marketing (e.g., TV, print, radio) and direct and digital channel marketing. ... more
NFP/Fundraising
Not-for-profit organizations include all organizations without share capital that are tax-exempt, including registered charities, business and trade associations, professional memberships, and special and common interest groups such as clubs. ... more