International Journal of Mobile Marketing
A special ‘Canada’ edition of the award winning MMA International Journal of Mobile Marketing (IJMM). Inside, seven insightful contributions:
- An overview by comScore of the Canadian mobile audience.
- Two case studies (Kraft Canada and Pizza Pizza).
- Articles on proximity marketing by the CEO of iSIGN Canada; and mobilizing Canadian marketers by the Chair of CMA’s Mobile Marketing Council.
- Invited commentary on the potential of mobile marketing in retail (by the CEO of Impact Mobile); and the role of the Mobile Giving Foundation of Canada (by its Executive Director).
The journal is available as a download free to CMA Members. The general public may purchase individual articles or the full journal at MMA’s website.