Special Issue: Mobile Marketing in Canada

International Journal of Mobile Marketing

A special ‘Canada’ edition of the award winning MMA International Journal of Mobile Marketing (IJMM). Inside, seven insightful contributions:

  • An overview by comScore of the Canadian mobile audience.
  • Two case studies (Kraft Canada and Pizza Pizza).
  • Articles on proximity marketing by the CEO of iSIGN Canada; and mobilizing Canadian marketers by the Chair of CMA’s Mobile Marketing Council.
  • Invited commentary on the potential of mobile marketing in retail (by the CEO of Impact Mobile); and the role of the Mobile Giving Foundation of Canada (by its Executive Director).

The journal is available as a download free to CMA Members. The general public may purchase individual articles or the full journal at MMA’s website.

Tags: Mobile, Customer Insights, Retail, Technology, Research, Ecommerce, Search