2018-19 Calendar

Marketing Events and Education Calendar

October 25
Toronto
CMAprivacy | Morning Event Series
Important privacy developments and how they impact your organization
November 1
Toronto
CMAfuture | Morning Event Series
Get future ready with new tech, realities and experiences
November 7
Toronto
Copywriting for Marketers | Seminar
Learn how to define messages, develop headlines and drive impact
November 14
Toronto
CASL Compliance for the Advanced Practitioner | Seminar
Learn how CASL, at the least, affects every Canadian business in existence
November 22
Toronto
Social Insights | Seminar
Bringing monitoring, listening and sentiment analysis under a unified strategy
November 23
Toronto
CMA Awards Show & Gala | Awards
Celebrate the profession at Canada's #1 Marketing Awards
November 26
Last Day to Enrol
Chartered Marketer Program Prep Course | Online
A self-directed, move-at-your-own-pace course necessary to participate in CMA’s two-year Chartered Marketer program
December 4
Toronto
Project Management for Marketers | Seminar
Learn how to effectively initiate and plan a marketing project
December 6
Toronto
Canada Post | Exclusive Event
Invite Only
January 21
Online
Digital Analytics | Course
From generating hypotheses to developing insights, learn how to use data to improve your campaigns
January 21
Online
Digital Marketing Strategy | Course
Understand and serve your ideal customers, set objectives, and develop content strategy
January 21
Online
Digital Marketing | Course
Familiarize yourself with today’s changing digital marketing landscape
January 21
Online
Integrated Branding | Course
Hone your brand strategy to enhance your organization's value
January 28
Online
Marketing Math | Course
Learn how to calculate key business metrics to optimize costs and deliver profits
January 31
Toronto
CMAdigital | Morning Event Series
Explore what’s next in the digital landscape for marketers
February 13
Toronto
Martech Winter Mixer | Social Mixer Series
Connect at Steam Whistle to chat all things marketing and tech
February 20
Toronto
CMAideas | Leadership Series
RSVP for an invite to the exclusive Executive Breakfast series
February 28
Toronto
CMAinsights | Morning Event Series
Bringing together the science of data and the art of marketing
April 9
Toronto
President’s Lunch for Council Leaders | Leadership Series
An opportunity for Council leaders to connect with CMA’s President
April 10
Toronto
CMAb2b | Morning Event Series
Covering B2B trends, tech, insights and proven content marketing tips
April 17
Toronto
Media Spring Mixer | Social Mixer Series
Connect at Steam Whistle to chat all things in the media landscape
May 8
Toronto
CMAcx | Morning Event Series
Optimize your Customer Experience journey with key insights
May 15
Toronto
Advocacy Workshop | Advocacy & Compliance Series
Learn from respected industry leaders on key topics for marketers
May 22
Toronto
President’s Reception | Leadership Series
RSVP for this exclusive invitation with CMA’s President & CEO
June 5
Toronto
CMAmartech | Morning Event Series
Engage with and hear from leaders in the marketing and tech spaces
June 12
Toronto
B2B Summer Mixer | Social Mixer Series
Connect at Steam Whistle to chat all things in the B2B space
June 19
Toronto
Council Year-End Mixer | Leadership Series
An opportunity to connect and reflect on the Council term together
September 10
Toronto
CMAideas | Leadership Series
RSVP for an invite to the exclusive Executive Breakfast series
September 13
Toronto
Council Orientation | Leadership Series
Connect and learn about the upcoming Council term
September 18
Toronto
Insights Fall Mixer | Social Mixer Series
Reconnect with the marketing insights community
September 25
Toronto
Regulatory Leader | Morning Event Series
Hear from a key thought leader in the Advocacy or Regulatory space
October 2
Toronto
CMAmedia | Morning Event Series
Make the most of your media investments with the right insights
October 16
Toronto
CX Fall Mixer | Social Mixer Series
Engage with the customer experience community
October 30
Toronto
CMAfuture | Morning Event Series
Get future ready with new tech, realities and experiences
November 22
Toronto
Awards Gala | Awards
Celebrate the profession at Canada's #1 Marketing Awards
On-Demand 24/7
Online
Social Media Marketing | Course
Explore the essentials of social media
On-Demand 24/7
Online
Content Marketing | Course
Discover why content marketing is key to modern marketing strategies
On-Demand 24/7
Online
Brand Communications | Course
Learn the essentials of executing brand communications that all marketers need to know
On-Demand 24/7
Online
Ethics for Marketers | Course
Sharpen your understanding of the ethical standards and practices found within the marketing profession

 

Archives

October 18
Toronto
Twitter | Exclusive Event
Invite Only
October 17
Toronto
Media Measurement for Marketers | Seminar
Understand how agencies and marketers use data measurement
October 18
Online
Digital Accessibility for Marketers | Webinar
Learn how to ensure your website and marketing activities are inclusive for all
October 15
Start Date
Chartered Marketer Program Prep Course | Online
A self-directed, move-at-your-own-pace course necessary to participate in CMA’s two-year Chartered Marketer program
October 16
Toronto
CX Mixer, Presented by Salesforce | Social Mixer Series
Engage with the customer experience community at Steam Whistle
October 16
Toronto
SEO Essentials | Seminar
Learn how search engines rank sites by assigning authority, relevancy
October 10
Toronto
Maximizing Your Presentation Skills | Seminar
Learn how to adopt a confident and passionate presentation mindset
October 3
Toronto
CMAmedia | Morning Event Series
Make the most of your media investments with the right insights
September 24
Online
Marketing Math | Course
Learn key business metrics to optimize costs and profitability
September 25
Toronto
Insights Mixer, Presented by Environics Analytics | Social Mixer Series
Reconnect with the marketing insights community at Steam Whistle
September 13
Toronto
CMAideas | Executive Event Series
RSVP for an invite to the exclusive Executive Breakfast series
September 13
Online
Crafting a Successful SEO Strategy for Your Business | Webinar
Learn how SEO is evolving and how to keep up
September 17
Online
Digital Analytics | Course
Get inspired to generate hypotheses and analyze results
September 17
Online
Digital Marketing | Course
Familiarize yourself with the digital marketing landscape
September 17
Online
Digital Marketing Strategy | Course
Learn the essentials of building a digital marketing strategy
September 17
Online
Direct Response Marketing | Course
Apply strategies and set measurable objectives across channels
September 17
Online
Integrated Branding | Course
Hone your brand strategy to enhance your organization's value
September 18
Online
Canada’s Mandatory Breach Regulations: Are You Ready? | Webinar
Learn how to prepare and what to expect from the regulator
September 12
Toronto
Content Marketing | Seminar
Learn the what and the why of content marketing
August 29
Toronto
Integrated Marketing Campaign Execution | Seminar
Learn the key steps to execute a successful integrated marketing campaign
August 22
Toronto
Cargo Agency | Exclusive Event
Invite Only
August 23
Online
Marketer of the Year & Lifetime Achievement Award | CMA Awards
Final submissions deadline, noon ET
August 16
Toronto
Developing the Marketing Plan | Seminar
Learn how to prepare for the marketing planning process
July 25
Toronto
MediaIQ Digital | Exclusive Event
Invite Only
July 17
Toronto
Entry Awards Deadline | CMA Awards
Final deadline, noon ET
June 26
Toronto
Salesforce | Exclusive Event (Invite-Only)
July 4
Toronto
Entry Awards Deadline | CMA Awards
2nd deadline, noon ET
June 14
Toronto
Entry Awards Deadline | CMA Awards
1st deadline, noon ET
June 14
Toronto
Awards Deadline: Call for Judges Closes | CMA Awards
Apply to be a CMA judge
June 12
Toronto
Media Mixer | Social Mixer Series
Mix and mingle with the media community at Steam Whistle
June 6
Toronto
CMAdigital | Morning Event Series
Explore what’s next in the digital landscape for marketers
May 29
Online
Learn How to Innovate in 12 easy steps! | Webinar
Learn to go from the front end to ideas in just 12 easy steps
May 24
Toronto
President’s Reception | Exclusive Event (Invite-Only)
Join us for an exclusive event following the CMA AGM
May 24
Toronto
Social Media Strategy and Best Practices | Seminar
Learn the fundamentals of how to create a social media strategy
May 15
Online
Olympics, Super Bowl, Big Award Shows: Live TV Advertising & the Impact for Brands | Webinar
The benefit of being in live events from a data perspective.
May 11
Toronto
Ayima | Exclusive Event (Invite-Only)
Ecommerce specialists with creative marketing solutions
May 10
Online
Making the Move to Mobile Analytics | Webinar
Identify Consumer Travel Patterns — Any Day, Any Time, Anywhere
May 9
Toronto
Financial Storytelling | Seminar
Learn how marketing can integrate with Finance to impact business success
May 9
Vancouver
Microsoft & the CMA Exclusive Breakfast | Roundtable
The Future of AI & Intelligent Search
May 7
Online
Digital Analytics | Course
Get inspired to generate hypotheses and analyze results
May 7
Online
Digital Marketing | Course
Familiarize yourself with the digital marketing landscape
May 7
Online
Digital Marketing Strategy | Course
Learn the essentials of building a digital marketing strategy
May 7
Online
Direct Response Marketing | Course
Apply strategies and set measurable objectives across channels
May 7
Online
Integrated Branding | Course
Hone your brand strategy to enhance your organization's value
May 7
Online
Marketing Math | Course
Learn key business metrics to optimize costs and profitability
May 8
Toronto
CMAcx | Morning Event Series
Optimize your Customer Experience journey with key insights
May 2
Toronto
Effective Email Marketing | Seminar
Learn the latest trends and challenges affecting today’s email landscape
April 25
Online
GDPR Countdown | Webinar
Learn how EU's new privacy law impacts Canadian Marketing
April 24
Toronto
CMApipecon, formerly CMAb2b | Morning Event Series
Ensure alignment of sales and marketing to boost your B2B ROI
April 17
Toronto
Project Management for Marketers | Seminar
Prepare yourself for the marketing project management challenge
April 11
Toronto
Digital Mixer, Presented by Microsoft | Social Mixer Series
Discover what’s next with the digital community at Steam Whistle
April 5
Toronto
Copywriting for Marketers | Seminar
Learn how to motivate, persuade and sell
March 21
Toronto
SEO Essentials | Seminar
Generate meaningful and data driven keyword research and content
February 27
Toronto
CMAideas | Executive Event Series
RSVP for an invite to the exclusive Executive Breakfast series
February 27
Toronto
Content Marketing | Seminar
Learn the what and the why of content marketing
February 20
Toronto
B2B Mixer | Social Mixer Series
Build relationships with the B2B community at Steam Whistle
February 13
Toronto
CMAinsights | Morning Event Series
Bringing together the science of data and the art of marketing
February 5
Online
Marketing Math | Course
Learn key business metrics to optimize costs and profitability
February 7
Online
Security and Compliance for Digital Leaders (Authentic Web) | Webinar
Why Domains and DNS Are Mission-Critical to Enterprise Performance
February 1
Toronto
Integrated Marketing Campaign Execution | Seminar
Learn the core building blocks of a successful integrated marketing campaign
January 30
Toronto
Mobile Marketing in the Digital Landscape  | Oath Exclusive Event
Learn how to navigate through the clutter of a complex digital landscape
January 24
Vancouver
Vancouver Digital | Partnered Event
Exclusive Networking Event: Driving marketing innovation through digital
January 24-25
Toronto
Marketing Math | Seminar
Learn to calculate key metrics to optimize costs and deliver profits

2017

November 29
Toronto
Media Measurement for Marketers | Seminar
Understand how agencies and marketers use data measurement
November 29
Toronto
Integrated Media's Impact on Customers | Exclusive Event
A neuromarketing look at how direct mail works with digital advertising
December 6
Toronto
Project Management for Marketers Seminar | Seminar
Learn how to effectively initiate and plan a marketing project
December 7
Online
TV and Twitter, Watch What's Happening | Webinar
Be a part of what's happening on TV
November 24
Toronto
CMA Awards Show & Gala | Awards
Canada's #1 Marketing Awards: 50th Anniversary Edition
November 21
Online
Ad Nation | Webinar
The media habits and assumptions within the Ad Industry
November 15
Toronto
World Marketing Summit | Partnered Event
Discover new marketing strategies for disruptive times
November 14
Online
Best Practices for Video on Twitter | Webinar
Get people to stop scrolling and watch your video
November 7
Toronto
Data Storytelling | Seminar
Explore the fundamentals of data visualization to deliver strategic insights
November 1
Toronto
CMAfuture | Morning Event Series
Learn about the fourth industrial revolution & a data-driven future
October 18
Online
Moving at the speed of millennials | Webinar
Learn how to get the tribe on board with your brand
October 17
Toronto
How to Build Your Personal Brand on Twitter | Exclusive Event
Invitation only: For executives who want to increase their Twitter presence
October 11
Toronto
Council Orientation | Council Event
Learn how our Councils enhance CMA and develop new 2017-18 initiatives
October 12
Toronto
Copywriting for Marketers | Seminar
Copywriting for non-copywriters: Learn how to motivate, persuade and sell
October 5
Toronto
CASL Workshop 2.0 | Workshop
Learn about what’s working, what needs to change
October 4
Toronto
Effective Email Marketing | Seminar
Learn about the latest trends in email design and email technology
October 4
Winnipeg
Project Management for Marketers | Seminar
Learn how to effectively initiate and plan a marketing project
October 2
Online
Marketing Math | Course
Learn key business metrics to optimize costs and profitability
October 3
Toronto
CMAsmallbiz | Morning Event Series
Discover marketing tactics & reimagine email campaigns
September 26
Toronto
Data Storytelling | Seminar (NEW)
Explore the fundamentals of data visualization and how to communicate effectively with data
September 27
Toronto
Insights Mixer, Presented by Environics Analytics | Social Mixer Series
Engage with insights and research leaders in a fun, casual setting
September 28
Online
Video Sponsorships and Branded Entertainment in Canada | Webinar
Find out why branded entertainment business is booming in Canada
September 21
Toronto
Integrated Marketing Campaign Execution | Seminar (NEW)
Learn the core building blocks of a successful integrated marketing campaign
September 25
Online
Digital Analytics | Course
Get inspired to generate hypotheses and analyze results
September 25
Online
Direct Response Marketing | Course
Apply strategies and set measurable objectives across channels
September 25
Online
Integrated Branding | Course
Hone your brand strategy to enhance your organization's value
September 13
Toronto
The Power Writing Workshop | Seminar
Learn tips & techniques that will give your professional writing an added punch
September 13
Toronto
CMAideas II, Presented by Vizeum | Executive Event Series
Digital Marketing Pulse Survey: latest trends and insights
September 18
Online
Digital Marketing | Course
Familiarize yourself with the digital marketing landscape
September 18
Online
Digital Marketing Strategy | Course
Learn the essentials of building a digital marketing strategy
September 7
Online
How Mobile Analytics Can Drive Your Business | Webinar
Learn how mobile analytics can identify consumer travel patterns - any day, any time
August 24
Toronto
Community Management | Seminar
Learn how to grow and better leverage your social media channels
August 15
Toronto
Content Marketing (The New Reality) | Seminar (NEW)
Learn how to create a process and framework for compelling content
August 2
Toronto
Developing the Marketing Plan | Seminar
Learn the essentials of what goes into a successful marketing plan
July 12
Toronto
CMAmixers: Agency | Social Mixer Series
Bringing together agencies, media and PR in a fun, casual setting
July 6
Noon ET
Final Deadline – Call for Entries | Awards
Last chance to enter the 2017 CMA Awards competition. Surge pricing in effect
June 15
Noon ET
Deadline – Call for Judge Applications | Awards
Apply to help determine the best of the best in Canadian marketing
June 6
Toronto
Effective Email Marketing | Seminar
Learn about the latest trends in email design and email technology
June 8
Noon ET
Early Deadline – Call for Entries | Awards
Enter the 2017 CMA Awards competition at a discounted rate
June 13
Toronto
CMAtalent | Morning Event Series
How to apply effective recruitment, training and mentoring strategies
May 18
Toronto
CMAb2b | Morning Event Series
Covering B2B trends, tech, insights and proven content marketing tips
May 16
Toronto
Copywriting for Marketers | Seminar
Copywriting for non-copywriters: Learn how to motivate, persuade and sell
May 15
Online
CASL at 3 Years – A CRTC Update on Enforcement & Expectations | Webinar
CRTC's Dana-Lynn Wood and Lynne Perrault with a CASL enforcement update.
May 11
Toronto
The Exchange Lab: The Future of Programmatic | Exclusive Event
Invitation only. Learn about what is in store for your marketing mix
May 8
Online
Marketing Math | Course
Learn key business metrics to optimize costs and profitability
May 1
Online
Digital Marketing | Course
Familiarize yourself with the digital marketing landscape
May 1
Online
Digital Marketing Strategy | Course
Learn the essentials of building a digital marketing strategy
May 1
Online
Direct Response Marketing | Course
Apply strategies and set measurable objectives across channels
May 1
Online
Integrated Branding | Course
Hone your brand strategy to enhance your organization's value
April 26
Online
CASL - Preparing for the Expiry of Transitional Consent Provisions | Webinar
Gain insight into the legal changes taking place on July 1, 2017
April 25
Toronto
CMAmixers: B2B | Social Mixer Series
Engage with an active group of B2B pros in a fun, casual setting
April 11-12
Toronto
Marketing Math | Seminar
Learn how to calculate key business metrics to optimize costs and deliver profits
April 11
Toronto
CMAconnections | Morning Event Series
Build trust, experiences and loyalty via effective customer engagement
April 12
Montréal
Transform Your Digital Marketing, in Partnership with APCM & AMR | Event
Networking among Montreal’s marketing leaders including Mitch Joel
April 10
Noon ET
Call for Entries Opens | Awards
Enter the 2017 CMA Awards competition for a chance to win
April 10
Noon ET
Call for Judges Opens | Awards
Apply to help determine the best of the best in Canadian Marketing
April 6
Toronto
CMAideas | Executive Event Series
Invitation-only. Featuring provocative keynote speakers for the C-Suite
April 6
Toronto
Project Management | Seminar
Learn how to effectively initiate and plan a marketing project
April 4
Online
Target the (Whole) Market for Growth | Webinar
Turning a media lens to Author Byron Sharp’s ‘Rules for Growth’
March 29
Toronto
Content Marketing Workshop | Seminar
Learn how content marketing is changing, and how you can prepare
March 23
Toronto
CMAinsights | Morning Event Series
Leveraging the science of data and the art of marketing to drive ROI
March 21
Online
Top trends in mobile video: From VR to LIVE | Webinar
Explore new technologies catering to consumers' immersive needs
March 8
Toronto
Accessible Conversations in Marketing, Part 2 of 2 | Roundtable
Experts share accessibility compliance tips and approaches
March 2
Toronto
IBM Exclusive Event: Marketing in the Cognitive Era | Exclusive Event
Invitation only: Learn compelling digital insights from a recent CMO Council study
February 22
Toronto
CMA Digital Mixer | Social Mixer Series
Connect with other digital thought leaders in a fun, casual setting
February 22
Toronto
Storytelling Secrets for Marketers | Seminar
Apply storytelling techniques to craft and deliver impactful stories
February 23
Online
Getting Personal with your Commerce Experience | Webinar
Optimize your analytics to create an engaging customer journey
February 15
Toronto
User Experience 101 | Seminar
Explore and design customer-centric digital experiences
February 16
Toronto
CASL Workshop | Workshop
With new Private Right of Action planned, ensure you're fully compliant
February 13
Online
Marketing Math | Course
Learn key business metrics to optimize costs and profitability
February 9
Toronto
Developing the Marketing Plan | Seminar
Learn the essentials of a successful marketing plan
February 8
Online
Marketing in the Cognitive Era | Webinar
Findings on the digital marketing landscape
January 31
Toronto
Media Measurement for Marketers | Seminar
Learn how to use data measurement to create effective marketing campaigns
January 25
Toronto
Community Management | Seminar
Learn how to grow, nurture and better leverage your social media channels
January 25
Toronto
Accessible Conversations in Marketing, Part 1 of 2 | Roundtable
Learn about accessible design, best practices and guidelines for UX
January 24
Online
Brand You: Building Your Personal Brand | Webinar
Learn how from 20-time Paralympic Gold medalist Benoît Huot
January 23
Online
Digital Marketing Strategy | Course
Learn the essentials of building a digital marketing strategy
January 23
Online
Direct Response Marketing | Course
Apply strategies and set measurable objectives across channels
January 23
Online
Integrated Branding | Course
Hone your brand strategy to enhance your organization's value
January 19
Online
Rogers Exclusive Event: Igniting Technology Innovation | Exclusive Event
Invitation-only. Top female execs explore how tech is transforming business
January 16
Online
Digital Marketing | Course
Familiarize yourself with the digital marketing landscape

Chartered Marketer Designation
Chartered Marketer Program

Commit to your professional growth, manage your skill development and invest in your marketing career with an applied, current and technology-driven curriculum

Certified Marketing Specialist™ Designation
Certified Marketing Specialist™ Designation

Earn your designation by successfully completing all five online courses