2020 Calendar
Visit Marketing Connected for information about our various initiatives to support the Canadian marketing community during the pandemic and the road to recovery, including CMA Helps and Marketing Connected LIVE, and to access thought leadership articles, resources, data insights, and available government supports for employees and businesses.
| October 29 Online |
The Most Pandemic-Proof Asset You Didn’t Know You Had: Your Website | Partnered Webinar Explore how you can build a pandemic-proof digital customer experience on and off your own website |
| October 29 Online |
Privacy and Data Committee | Virtual Meeting |
| October 29 Online |
Ethics and Standards Committee | Virtual Meeting |
| November 4 Online |
Mastering the Creative Brief | Seminar Connect the dots between business objectives and the creative task at hand |
| November 5 Online |
Marketing Connected LIVE | Interactive Conversation Join John Wiltshire, CMA's President and CEO in conversation with Bruce Powell, Managing Partner, IQ Partners |
| November 10 Online |
The Learner Experience | #GetYourCM Live Q&A Hear about the experience of being in the CM program, the workload and insights from an actual CM learner |
| November 10 Online |
Communications Writing | Seminar Learn how to motivate, persuade and sell |
| November 12 Online |
SEO and CRO Strategies for Marketers | Seminar Learn the latest best in class search engine optimization (SEO) and conversion rate optimization (CRO) strategies to help your business win |
| November 16 Online |
Ad Nation 2020: Canadian & Industry Perceptions of Advertising & Media | Partnered Webinar New Ipsos research explores the ad industry’s media habits and how those behaviours are skewing our perceptions about Canadians’ media usage |
| November 17 Online |
Email Marketing in the NormalNow | Partnered Webinar A retrospective as to the lessons learned as marketers navigated through the pandemic |
| November 18 & 19 Online |
Privacy Essentials for Marketers | Seminar What you need to know about real-world compliance and breaking developments |
| November 19 Online |
Ethics and Standards Committee | Virtual Meeting |
| November 19 Toronto |
CMA Virtual Awards Gala | Awards Celebrate the profession at Canada's #1 Marketing Awards |
| January 11 Online |
CM Program | Winter Course: Applied Marketing Core 1 Understanding the Consumer; Strategic Thinking; Brand Strategy |
| January 11 Online |
CM Program | Winter Course: Applied Marketing Core 2 Financial Management for Marketers; Measurement & Analytics; Effective Campaign Development |
| January 11 Online |
CM Program | Winter Course: Applied Marketing Core 3 Communications Planning; Building Integrated Campaigns; Marketing Technologies & Emerging Trends |
| January 11 Online |
CM Program | Brand Elective Take a deep dive into the balance of theory and real-life applications involved in developing and evolving a brand |
| January 11 Online |
CM Program | Media Elective Understand the role of paid media within marketing to become a more well-rounded marketer |
| January 27 Online - Zoom Meeting |
Content Marketing | Seminar Learn the what and the why of content marketing |
| February 9 Online |
Presentation Skills for Success | Seminar Learn how to adopt a confident and passionate presentation mindset |
| March 10 Online - Zoom Meeting |
Fostering Loyalty and Customer Engagement | Seminar Explore a variety of opportunities available for marketers to grow customer loyalty and review relevant examples that bring the thinking to life |
| March 23 Online - Zoom Meeting |
How to Measure Marketing Performance in Financial Terms | Seminar Identify the key financial statements that are impacted by the Marketing department and the key performance indicators used to assess a company’s financial health |
| Available 24/7 Online |
Members Get Free Access to Nearly 30 Archived Recordings | Webinars Log in with your MyCMA account to view available list |
| On-Demand 24/7 Online |
Ethics for Marketers | Course Sharpen your understanding of the ethical standards and practices found within the marketing profession |
Archives
| October 27 Online |
The Art of Copywriting | Seminar Learn how to motivate, persuade and sell |
| October 28 Online |
CMAfuture | Morning Event Series Get future ready with new tech, realities and experiences |
| October 23 Online |
Marketing Connected LIVE | Interactive Conversation John Wiltshire, CMA's President and CEO will have a conversation with Andrew Au, Co-Founder and President of Intercept about the power of martech tools |
| October 22 Online |
The Learner Experience | #GetYourCM Live Q&A Hear about the experience of being in the CM program, the workload and insights from an actual CM learner |
| October 22 Online |
The Dangerous New World of Marketing to Small Business | Cargo Virtual Exclusive Experience Request an Invite to hear from Cargo's President, Miki Velemirovich followed by an exciting panel discussion |
| October 21 Online |
AODA Web Accessibility: What Ontario Organizations Need to Know | Webinars Learn what you need to know about AODA web accessibility requirements |
| October 20 Online |
CMAprivacy | Morning Event Series Learn about the privacy impact of data-driven marketing and how you can stay within the rules |
| October 15 Online |
How Marketing Teams Can Use Data Analytics to Drive Growth and Revenue | Seminar Learn how Marketing Teams can use data analytics to drive growth and revenue |
| October 9 Online |
Marketing Connected LIVE | Interactive Conversation Join John Wiltshire, CMA's President and CEO in conversation with Trinh Tham, Chief Marketing Officer, Harry Rosen |
| October 8 Online |
The 14th Annual Digital Pulse Report | Captivate Virtual Exclusive Experience Request an Invite to review results from The 14th Annual Digital Pulse Report, presented by Captivate and Ipsos, plus stay tuned for a robust panel discussion |
| October 7 & 8 Online |
Integrated Marketing Campaign Execution | Seminar Learn the core building blocks of a successful integrated marketing campaign execution |
| October 1 Online |
CMAmedia | Morning Event Series Make the most of your media investments with the right insights |
| September 30 Online |
The Algorithm is the Message | Partnered Webinar In this webinar from AI market research firm Advanced Symbolics Inc (ASI), you will learn how these algorithms work so you maximize uptake and ultimately, revenue. |
| September 29 Online |
Fall Happy Hour | Happy Hours Reconnect with the marketing community online |
| September 29 Online |
Highly Educated: How to use data to market your cannabis brand | Partnered Webinar Discover how to use next-gen data to reach and engage in-market cannabis shoppers online and offline |
| September 22 & 23 Online |
Project Management for Marketers | Seminar Learn how to effectively initiate and plan a marketing project |
| September 24 Online |
How Enterprise Can Prepare for a Cookieless World | Partnered Webinar Find out from our diverse panel of leaders as they share their thoughts on how enterprises can prepare for a cookieless world |
| September 25 Online |
Marketing Connected LIVE | Interactive Conversation Join John Wiltshire, President and CEO of the CMA in conversation with Jani Yates, President and CEO of Ad Standards, to discuss trends in consumer complaints |
| September 21 Online |
Digital Analytics | Courses From generating hypotheses to developing insights, learn how to use data to improve your campaigns |
| September 21 Online |
Digital Marketing | Courses Familiarize yourself with the digital marketing landscape and build your capacity to make better business decisions |
| September 21 Online |
Digital Marketing Strategy | Courses Experience the essential elements of building a digital marketing strategy plan |
| September 21 Online |
Integrated Branding | Courses Hone your brand strategy to enhance your organization's value with tactical principles and guidelines |
| September 21 Online |
Marketing Math | Courses Examine the basic formulas and special arithmetic used in marketing-driven companies |
| September 14 Online |
Premiere Awards Entry Deadline | CMA Virtual Awards Gala Submit your FREE entry for this year’s Marketer of the Year and Lifetime Achievement Award by September 14 to be considered! |
| September 14 Online |
CM Program | Fall Course: Applied Marketing Core 1 Understanding the Consumer; Strategic Thinking; Brand Strategy |
| September 14 Online |
CM Program | Fall Course: Applied Marketing Core 2 Financial Management for Marketers; Measurement & Analytics; Effective Campaign Development |
| September 14 Online |
CM Program | Fall Course: Applied Marketing Core 3 Communications Planning; Building Integrated Campaigns; Marketing Technologies & Emerging Trends |
| September 14 Online |
CM Program | Brand Elective Take a deep dive into the balance of theory and real-life applications involved in developing and evolving a brand |
| September 14 Online |
CM Program | Media Elective Understand the role of paid media within marketing to become a more well-rounded marketer |
| September 15 Online |
Maximizing your Presentation Skills | Seminar Learn how to adopt a confident and passionate presentation mindset |
| September 16 Online |
Your Organic Marketing Toolkit | Virtual Executive Networking Connect with Jennifer Patterson, CMO, NEXT Canada and up to 20 members to chat in a group setting as part of CMA Café, presented by Mastercard. |
| September 17 Online |
Ethics and Standards Committee | Virtual Meeting |
| September 17 Online |
DoubleVerify | Virtual Exclusive Event Request an Invite to learn all about campaign engagement and effectiveness |
| September 10 Online |
CMAideas | Executive Event Series Request an Invite to hear from experts at Salesforce about marketing in uncertain times as well as a keynote discussion featuring Sean Moffitt, Co-Founder, Futureproofing : Next |
| September 2 Online |
Content Marketing | Seminar Learn the what and the why of content marketing |
| August 25 Online |
Have Marketers Lost their Leadership of McCarthy's 4 P's: Product, Price, Place and Promotion? | Virtual Executive Networking Connect with Christine Saunders, President, Halmyre, and up to 20 members to chat in a group setting as part of CMA Café, presented by Mastercard. |
| August 25 Online |
Quantcast | Virtual Exclusive Event Join Dr. Peter Day, Chief Technology Officer at Quantcast, as he discusses how machine learning inspires human learning |
| August 20 Online |
Summer Happy Hour | Happy Hours Reconnect with the marketing community online |
| August 19 Online |
The Learner Experience | #GetYourCM Live Q&A Hear about the experience of being in the CM program, the workload and insights from an actual CM learner |
| August 18 Online |
Marketing Connected LIVE | Interactive Conversation Join CMA President and CEO John Wiltshire in conversation with the Co-Chairs of the Talent Council, Nardia Ali, Director Talent Acquisition and Engagement at Ogilvy, and Mehdi Rahman, Director Global Learning and Development at Spin Master, as they discuss the Council’s plans and priorities. |
| August 13 Online |
Getting an A+ on your back to school/office content plans | Webinar Practical ways your brand can participate in conversations around the return to school/workplace |
| August 11 & 12 Online |
Developing the Marketing Plan | Seminar Learn how to prepare for the marketing planning process |
| August 6 Online |
CMAcx | Morning Event Series (Virtual) Optimize your CX strategy and performance in the current environment |
| July 30 Online |
Marketing Connected LIVE | Interactive Conversation Join John Wiltshire, President and CEO, CMA in conversation with Erin Kelly, President and CEO, Advanced Symbolics Inc. |
| July 28 Online |
Verizon Media | Virtual Exclusive Event |
| July 23 Online |
The Learner Experience | #GetYourCM Live Q&A Hear about the experience of being in the CM program, the workload and insights from an actual CM learner |
| July 20 Online |
Final Entry Deadline | Awards Last day to submit entries for the 2020 CMA Awards |
| July 21 Online |
Marketing Connected LIVE | Interactive Conversation Join John Wiltshire, President and CEO, CMA in conversation with Brent Chaters, Managing Director, Marketing Transformation, Accenture |
| July 14 Online |
The CM Vision | #GetYourCM Live Q&A Join CMA’s VP of Learning, Gabriele Janes, alongside CMA’s VP of Membership Experience, Lucy Collin to answer all your questions about the Chartered Marketer (CM) designation |
| July 16 Online |
Marketing Experience Through a New Lens | Partnered Webinar Join Deloitte to hear about Global Trends and Insights for CMOs |
| July 7 Online |
CMAmartech | Morning Event Series (Virtual) Hear from leaders in the marketing and tech spaces |
| July 3 Online |
Marketing Connected LIVE | Interactive Conversation Join John Wiltshire, President and CEO, CMA as he chats with Brady Hambleton, Chair, NFP Council and Kim Koster, Chair, Brand Council |
| July 3 Online |
Regular Entry Fee Deadline | Awards Entry pricing will increase for non-members |
| June On-Demand |
Marketing with Purpose | Partnered Webinar Understand what we mean by Marketing with Purpose, why trust matters, and how it applies to your industry |
| June 26 Online |
B2B Council | Virtual Meeting |
| June 25 Online |
Staying Close to Your Customers in Times of Crisis via Research | Executive Networking Meet Stephan Sigaud, EVP Marketing & Development, Phase 5, as part of the CMA Café, presented by Mastercard |
| June 17 Online |
CAA | Virtual Exclusive Experience Join Dr. Saul Klein, Dean of the Gustavson School of Business as he reveals the results of the sixth annual Gustavson Brand Trust Index |
| June 18 Online |
Ethics and Standards Committee | Virtual Meeting |
| June 18 Online |
CX Council | Virtual Meeting |
| June 19 Online |
Not-for-Profit Council | Virtual Meeting |
| June 12 Online |
Judge Application Deadline | Awards Judge applications are now open until June 12; all judging is completed online |
| June 12 Online |
Early-Bird Entry Fee Deadline | Awards Take advantage of early-bird pricing until noon ET on June 12 |
| June 16 Online |
Marketing Connected LIVE | Interactive Conversation Join John Wiltshire, President and CEO, CMA in conversation with Steve Mast, President and Chief Innovation Officer, Delvinia |
| June 11 Online |
Martech Council | Virtual Meeting |
| June 10 Online |
Customer Experience: The Brand Battlefield | Partnered Webinar Join Adobe and Accenture for a provocative discussion about what’s trending in customer experience management |
| June 10 Online |
Media Council | Virtual Meeting |
| June 9 Online |
The Impact of COVID-19 on Gen Z and Millennials | Executive Networking Meet Matt McGowan, Country Manager, Snap, as part of the CMA Café, presented by Mastercard |
| June 5 Online |
Marketing Connected LIVE | Interactive Conversation Join John Wiltshire, President and CEO, CMA as he interviews Tony Johnstone, EVP Brand Effectiveness Specialist and former Chief Brand Officer, DDB |
| June 3 Online |
Environics Analytics | Virtual Exclusive Experience Request an invite to join the conversation on operationalizing data, analytics and insights across the enterprise |
| June 3 Online |
Brand Council | Virtual Meeting |
| June 2 Online |
Insights Council | Virtual Meeting |
| May 29 Online |
B2B Council | Virtual Meeting |
| May 27 Online |
Driving Fitter and Faster Digital Experiences with GoodLife Fitness | Partnered Webinar Join GoodLife Fitness and ICF Next for a virtual roundtable |
| May 27 Toronto |
Upskill Your Writing | Webinar Learn how to expand the range of your voice to write with more confidence and purpose |
| May 25 Online |
How Branded Entertainment in Sponsorship Leads to Business Growth | Executive Networking Meet Matt Smith, CSO, & Hayes Steinberg, CCO at The Mark as part of the CMA Café, presented by Mastercard |
| May 25 Online |
The Path Forward: Canada’s Creative Fightback | Partnered Webinar Join Ipsos for their sixth in a series of Covid-19 The Path Forward complimentary webinars |
| May 22 Online |
Marketing Connected LIVE | Interactive Conversation Join John Wiltshire, President and CEO, CMA as he interviews Jan Kestle, President and CEO, Environics Analytics |
| May 22 Online |
Sponsorship Advisory Group | Virtual Meeting |
| May 22 Online |
Uncharted Waters Webinar Series: Retaining and Regaining Consumer Trust | Partnered Webinar Join the Gustavson School of Business to learn about the importance of brand trust |
| May 21 Online |
CMAb2b | Morning Event Series (Virtual) Covering B2B trends, tech, insights and proven content marketing tips |
| May 21 Online |
Ethics and Standards Committee | Virtual Meeting |
| May 21 Online |
CX Council | Virtual Meeting |
| May 12 Online |
Reaching Customers Through TV During COVID | Executive Networking Meet Pierre de Lannoy, VP of Product, MiQ, as part of the CMA Café, presented by Mastercard |
| May 7 Online |
Shifting Customer Needs in a Post-COVID World | Executive Networking Meet Nick So, VP Delivery, Widerfunnel, as part of the CMA Café, presented by Mastercard |
| May 7 Online |
Commerce and COVID: What to Do Now, What to Do Next | Partnered Webinar Join Accenture and Adobe for a provocative virtual discussion |
| May 6 Online |
2020 Branding: 5 Simple Steps to Make a Big Impact | Partnered Webinar Join CMA Member Allegra for a FREE webinar with proven branding tips from author and branding expert Carla Johnson |
| May 5 Online |
Marketing Connected LIVE | Interactive Conversation Join John Wiltshire, President and CEO, CMA as he interviews Chris Stamper, former CMO, TD Canada |
| May 4 Online |
Digital Analytics | Courses From generating hypotheses to developing insights, learn how to use data to improve your campaigns |
| May 4 Online |
Digital Marketing | Courses Familiarize yourself with the digital marketing landscape and build your capacity to make better business decisions |
| May 4 Online |
Digital Marketing Strategy | Courses Experience the essential elements of building a digital marketing strategy plan |
| May 4 Online |
Integrated Branding | Courses Hone your brand strategy to enhance your organization's value with tactical principles and guidelines |
| April 30 Online |
How AI is changing the customer journey using augmented research | Partnered Webinar Learn how ASI's Artificial Intelligence "Polly", through a practical case study, is helping customers with their marketing efforts to increase revenue and improve their results |
| April 29 Online |
Member Engagement Committee | Virtual Meeting |
| April 24 Online |
B2B Council | Virtual Meeting |
| April 23 Online |
Website Conversion Rate Optimization Strategies | Webinar In the current climate, having visibility and insight into your customer's behaviour on your website can help you to make the best decisions for maximizing engagement and increasing revenue. |
| April 23 Online |
Privacy and Data Committee | Virtual Meeting |
| April 23 Online |
How Can Marketers Help SMEs Cope Today? | Executive Networking Meet Richard Toker & Joel Sears, Pardners, Branderos, as part of the CMA Café, presented by Mastercard |
| April 21 Online |
Marketers are Becoming Technologists | Executive Networking Meet Marcello Gortana, Executive Director, Tennis |
| April 17 Online |
NFP Council | Virtual Meeting |
| April 16 Online |
Best Practices in the Age of COVID-19 for Canadian Brands | Partnered Webinar Hear from digital leaders from GoodLife Fitness, RedTag.ca and CIBC |
| April 16 Online |
CX Council | Virtual Meeting |
| April 16 Online |
Integrating Purpose into Your Brand Strategy | Executive Networking Meet Shelley Mayer, President, Ramp Agency, as part of the CMA Café, presented by Mastercard |
| April 9 Online |
Martech Council | Virtual Meeting |
| April 8 Online |
Media Council | Virtual Meeting |
| April 7 Online |
Positive Communication During Negative Events | Executive Networking Meet Janine Allen, President, Kaiser Lachance Communications |
| April 3 Online |
Leading Virtually | Executive Networking Meet Luxy Thuraisingam, VP, Growth Marketing, CISCO Canada, as part of the CMA Café, presented by Mastercard |
| April 2 Online |
Insights Council | Virtual Meeting |
| April 1 Online |
Working Group on Cannabis Marketing | Virtual Meeting |
| April 1 Online |
Brand Council | Virtual Meeting |
| March 31 Online |
Adobe Summit Live – The Digital Experience Conference | Partnered Webinar Get on-demand access to over a hundred breakout sessions, packed with insights from Adobe, customers and partners |
| March 27 Online |
B2B Council | Virtual Meeting |
| March 25 Online |
Media Council | Virtual Meeting |
| March 25 Online |
How to Increase Your Website Speed | Webinar Learn why your site speed affects user experience and more |
| March 20 Online |
NFP Council | Virtual Meeting |
| March 19 Online |
CX Council | Virtual Meeting |
| March 11 Toronto |
Meet Emma Warrillow, Chief DiGGer, Data Insight Group | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "Customer-Centricity – What Does it Really Mean?" as part of the CMA Café, presented by Mastercard |
| March 5 Toronto |
Professional Networking Skills | Seminar You are a walking, talking and breathing extension of your company, so it's necessary to be equipped with the networking skills for acquisition, retention and management conversations |
| March 3 Toronto |
Meet Brent Chaters, Head of Interactive, Accenture | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "The Role of the Collaborative CMO" as part of the CMA Café, presented by Mastercard |
| February 27 Toronto |
CMAinsights | Morning Event Series Bringing together the science of data and the art of marketing |
| February 25 Toronto |
Meet Patrick McQuaid, VP, Marketing Technology, Analytics & Insights, TD Bank Group | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "Marketing Careers: Ask me anything!" as part of the CMA Café, presented by Mastercard |
| January 23 Toronto |
Content Marketing | Seminar Learn the what and the why of content marketing |
| February 20 Toronto |
Meet Shawna Miller, VP, Marketing & Communications, Mastercard Canada | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "Keeping up with the changing landscape of marketing" as part of the CMA Café, presented by Mastercard |
| February 18 Toronto |
Effective Email Marketing | Seminar Learn about the latest trends in email design and email technology |
| February 13 Toronto |
Meet Adam Froman, CEO, Delvinia | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "Scaling a Company: Investing in Innovation & People" as part of the CMA Café, presented by Mastercard |
| February 12 Toronto |
CMAideas, presented by Accenture | Executive Event Series Request an invite to attend an exclusive executive breakfast |
| February 5 Toronto |
Integrated Marketing Campaign Execution | Seminar Learn how to effectively initiate and plan a marketing project |
| January 30 Toronto |
CBC | Exclusive Breakfast Request an invite to attend an exclusive breakfast |
| January 29 Toronto |
Meet Evan Wood, Environics Analytics | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "The Journey to Becoming a Data and Analytics-Driven Organization" as part of the CMA Café, presented by Mastercard |
| January 23 Toronto |
Content Marketing | Seminar Learn the what and the why of content marketing |
| January 20 Online |
Digital Analytics | Courses From generating hypotheses to developing insights, learn how to use data to improve your campaigns |
| January 20 Online |
Digital Marketing | Courses Familiarize yourself with the digital marketing landscape and build your capacity to make better business decisions |
| January 20 Online |
Digital Marketing Strategy | Courses Experience the essential elements of building a digital marketing strategy plan |
| January 20 Online |
Marketing Math | Courses Examine the basic formulas and special arithmetic used in marketing-driven companies |
| January 13 Online |
CM Program | Winter Course: Applied Marketing Core 1 Understanding the Consumer; Strategic Thinking; Brand Strategy |
| January 13 Online |
CM Program | Winter Course: Applied Marketing Core 2 Financial Management for Marketers; Measurement & Analytics; Effective Campaign Development |
| January 13 Online |
CM Program | Winter Course: Applied Marketing Core 3 Communications Planning; Building Integrated Campaigns; Marketing Technologies & Emerging Trends |
| December 11 Toronto |
Meet Stephan Sigaud, EVP Marketing & Dev, Phase 5 | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "CX Measurement Best Practices" as part of the CMA Café, presented by Mastercard |
| December 5 Toronto |
CMAcannabis | Morning Event Series Gain insights to innovate in the highly regulated cannabis market |
| December 5 Toronto |
Project Management for Marketers | Seminar Learn how to effectively initiate and plan a marketing project |
| December 4 Toronto |
Meet Brandon Kirk, VP of Client Solutions, Rogers Media | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "What skills will the new workforce need and how will automation affect workflow?" as part of the CMA Café, presented by Mastercard |
| December 3 Toronto |
WiderFunnel | Exclusive Event Invite Only |
| November 28 Toronto |
Meet Sandra Hawken, President & CEO, Holland Bloorview Kids Rehabilitation Hospital Foundation | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "Why does including diversity in your marketing matter?" as part of the CMA Café, presented by Mastercard |
| November 28 Toronto |
Brand Strategy - the Method Behind Winning Creative | Seminar Examine the techniques that inspire great creative story-telling |
| November 26 Toronto |
Meet Miki Velemirovich, President, The Cargo Agency | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "Artificial intelligence and machine learning in B2B marketing" as part of the CMA Café, presented by Mastercard |
| November 22 Toronto |
CMA Awards Show & Gala, presented by TD | Awards Celebrate the profession at Canada's #1 Marketing Awards |
| November 15 Toronto |
Privacy Essentials for Marketers | Seminar What you need to know about real-world compliance and breaking developments |
| November 12 Toronto |
Copywriting for Marketers | Seminar Learn how to motivate, persuade and sell |
| November 13 Toronto |
Meet Susan Weaver, Pearl Strategy & Innovation Design | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "Health & Wellness" as part of the CMA Café, presented by Mastercard |
| November 13 Online |
Boost your Engagement, Response and Customer Satisfaction with Trigger Marketing | Webinar Learn how current marketing technology has added mail to a multi-channel campaigns and enhanced the relationship making for a better customer experience and bottom line |
| November 7 Toronto |
Meet Reagan Zuzarte, President, Triangles.ai | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "Balancing the art and science of ROI for digital campaigns" as part of the CMA Café, presented by Mastercard |
| November 1 Toronto |
Meet Corinne Rusch-Drutz, CEO, Kensington Health Foundation | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "Brand & NFP Insights on Marketing & Donor Development" as part of the CMA Café, presented by Mastercard |
| October 29 Toronto |
CX Fall Mixer | CMA Mixer Series Engage with the customer experience community |
| October 29 Toronto |
Effective Email Marketing | Seminar Learn about the latest trends in email design and email technology |
| October 30 Toronto |
CMAfuture | Morning Event Series Get future ready with new tech, realities and experiences |
| October 24 Toronto |
Meet Jennifer Stahlke, VP, Customer Marketing, Walmart | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "Keeping up with the changing landscape of marketing" as part of the CMA Café, presented by Mastercard |
| October 21 Toronto |
Meet Ron Tite, Speaker, Author & CEO at Church + State | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "Building Personal and Organizational Momentum in a Busy, Busy World" as part of the CMA Café, presented by Mastercard |
| October 15 Online |
Everything You Need to Know About Web Accessibility | Webinar Learn how to ensure your organization is meeting requirements |
| October 17 Toronto |
Twitter | Exclusive Event How can you capitalize on the audience trends driving conversation and culture? |
| October 17 Toronto |
Meet Peter Furnish, VP, Product & Marketing, Starbucks Coffee Canada | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "Bringing your mission and values to life professionally and personally" as part of the CMA Café, presented by Mastercard |
| October 2 Toronto |
Integrated Marketing Campaign Execution | Seminar Learn how to effectively initiate and plan a marketing project |
| October 2 Toronto |
CMAmedia | Morning Event Series Make the most of your media investments with the right insights |
| October 1 Toronto |
Meet John Boynton, CEO, Torstar Corp | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "How to Advance to the C-Suite: VP/CMO/COO/CEO" as part of the CMA Café, presented by Mastercard |
| September 15 Toronto |
Maximizing Your Presentation Skills | Seminar Learn how to adopt a confident and passionate presentation mindset |
| September 26 Toronto |
Insights Fall Mixer | CMA Mixer Series Reconnect with the marketing insights community |
| September 26 Toronto |
Privacy Essentials for Marketers | Seminar What you need to know about real-world compliance and breaking developments |
| September 23 Online |
Marketing Math | Courses Examine the basic formulas and special arithmetic used in marketing-driven companies |
| September 17 Toronto |
Maximizing Your Presentation Skills | Seminar Learn how to adopt a confident and passionate presentation mindset |
| September 17 Online |
How to Succeed with Your Marketing Strategy | Webinar Learn how to create a cohesive strategy across your marketing and web initiatives |
| September 18 Toronto |
Council Orientation | Leadership Series (Invite Only) Connect and learn about the upcoming Council term |
| September 16 Online |
CM Program | Fall Course: Applied Marketing Core 1 Understanding the Consumer; Strategic Thinking; Brand Strategy |
| September 16 Online |
CM Program | Fall Course: Applied Marketing Core 2 Financial Management for Marketers; Measurement & Analytics; Effective Campaign Development |
| September 16 Online |
CM Program | Fall Course: Applied Marketing Core 3 Communications Planning; Building Integrated Campaigns; Marketing Technologies & Emerging Trends |
| September 16 Online |
Digital Analytics | Courses From generating hypotheses to developing insights, learn how to use data to improve your campaigns |
| September 16 Online |
Digital Marketing | Courses Familiarize yourself with the digital marketing landscape and build your capacity to make better business decisions |
| September 16 Online |
Digital Marketing Strategy | Courses Experience the essential elements of building a digital marketing strategy plan |
| September 16 Online |
Integrated Branding | Courses Hone your brand strategy to enhance your organization's value with tactical principles and guidelines |
| September 11 Online |
Driving Growth Through Customer Experience | Webinar An expert-led webinar exploring how emotion follows function in CX |
| September 12 Toronto |
Meet Barbara Huggett, GM Canada, Captivate | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "Innovation, Media, and Advertising" as part of the CMA Café, presented by Mastercard |
| September 10 Toronto |
CMAideas, presented by Salesforce | Leadership Series Request an invite to attend an exclusive executive breakfast led by Salesforce's VP of Product Marketing |
| September 5 Toronto |
Meet Mo Dezyanian, President, Empathy Inc. | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "Unifying Measurement Across Fragmented Media" as part of the CMA Café, presented by Mastercard |
| September 4 Toronto |
Content Marketing | Seminar Learn the what and the why of content marketing |
| August 27 Toronto |
Meet Howard Lichtman, Partner at Ethnicity Matters | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "Multicultural Marketing and Advertising" as part of the CMA Café, presented by Mastercard |
| August 20 Toronto |
Developing the Marketing Plan | Seminar Learn how to prepare for the marketing planning process |
| August 20 Toronto |
Meet Chris Brockbank, CCO, Firma Foreign Exchange | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "Rebirth of Ethics, Honesty and Transparency in Marketing" as part of the CMA Café, presented by Mastercard |
| July 23 Toronto |
Meet with Uwe Stueckmann, SVP Marketing, Loblaw Companies | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "Building Brands in a 'Buy Now' World" as part of the CMA Café, presented by Mastercard |
| July 25 Online |
How to Create a Killer Catalogue | Webinar Learn how to maximize your marketing efforts |
| July 16 Toronto |
Meet Neil McOstrich, Co-Founder, Cleansheet | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "Living with Risk" as part of the CMA Café, presented by Mastercard |
| July 17 Toronto |
Deadline to Submit Entries | Awards Last day to submit entries for the 2019 CMA Awards |
| July 9 Toronto |
Cargo | Exclusive Event Invite Only |
| June 24 Toronto |
Meet Aldo Cundari, CEO, Cundari Group | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "Customer-Centric Marketing" as part of the CMA Café, presented by Mastercard |
| June 20 Toronto |
Council Year-End Mixer | Leadership Series (Invite Only) An opportunity to connect and reflect on the Council term together |
| June 14 Toronto |
Early Bird Deadline | Awards Early bird pricing for entries ends and regular pricing begins |
| June 13 Toronto |
Meet Rick Chad, President, Chad Management Group | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "How to Hire, Manage, Retain and Develop Top Talent" as part of the CMA Café, presented by Mastercard |
| June 11 Toronto |
Salesforce | Exclusive Event Invite Only |
| June 10 Online |
Modern Workplace – Discovering Canada’s Dynamic Workforce | Webinar Microsoft uncovers the different work style personas that exist within the dynamic workforce |
| June 6 Toronto |
Meet Evan Wood, CMO at Environics Analytics | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "A Career in Marketing Data & Analytics" as part of the CMA Café, presented by Mastercard |
| June 5 Toronto |
CMAmartech | Morning Event Series (Members Only) Engage with and hear from leaders in the marketing and tech spaces |
| May 30 Toronto |
Meet John Bardawill, Managing Director at TMG | Executive Networking (Members Only) RSVP to attend a complimentary discussion on "Risk Taking and Ask Me Anything" as part of the CMA Café, presented by Mastercard |
| May 22 Toronto |
President’s Reception | Leadership Series (Member Invite Only) RSVP for this exclusive invitation with CMA’s President & CEO |
| May 16 Toronto |
The Modern Marketing Journey − Breaking Through in Today’s Day and Age | Exclusive Event Invite Only |
| May 8 Toronto |
CMAcx | Morning Event Series Optimize your Customer Experience journey with key insights |
| May 6 Online |
CM Program | Spring Course: Applied Marketing Core 1 Understanding the Consumer; Strategic Thinking; Brand Strategy |
| May 6 Online |
CM Program | Spring Course: Applied Marketing Core 2 Financial Management for Marketers; Measurement & Analytics; Effective Campaign Development |
| May 2 Toronto |
Copywriting for Marketers | Seminar Learn how to define messages, develop headlines and drive impact |
| April 30 Toronto |
CMA Martech Spring Mixer | CMA Mixer Series (Members Only) CMA will host what we are sure will be a lively group of forward thinkers |
| April 29 Online |
Marketing Math | Courses Examine the basic formulas and special arithmetic used in marketing-driven companies |
| April 29 Online |
Digital Analytics | Courses From generating hypotheses to developing insights, learn how to use data to improve your campaigns |
| April 29 Online |
Digital Marketing | Courses Familiarize yourself with the digital marketing landscape and build your capacity to make better business decisions |
| April 29 Online |
Digital Marketing Strategy | Courses Experience the essential elements of building a digital marketing strategy plan |
| April 29 Online |
Integrated Branding | Courses Hone your brand strategy to enhance your organization's value with tactical principles and guidelines |
| April 17 Toronto |
The Future of Social Media Marketing | Seminar Social media platforms are evolving and the way people interact with them is changing – stay up-to-date with best practices and most effective techniques |
| April 16 Toronto |
MiQ | Exclusive Event Invite Only |
| April 10 Toronto |
CMAb2b | Morning Event Series Covering B2B trends, tech, insights and proven content marketing tips |
| April 9 Toronto |
President’s Lunch for Council Leaders | Leadership Series (Member Invite Only) An opportunity for Council leaders to connect with CMA’s President |
| April 5 Toronto |
Meet Bryan Pearson, President and CEO at LoyaltyOne | Executive Networking (Members Only) RSVP to attend a complimentary discussion on Keeping Up with the Changing Landscape of Marketing as part of the CMA Café, presented by Mastercard |
| April 4 Toronto |
Meet Kerri Dawson, VP Marketing & Customer, LCBO | Executive Networking (Members Only) RSVP to attend a complimentary discussion on The Changing Landscape of Marketing as part of the CMA Café, presented by Mastercard |
| March 31 Online |
Application Deadline | Chartered Marketer Last date of enrolment for Spring Prep Course participants |
| April 2 Toronto |
Project Management for Marketers | Seminar Learn how to effectively initiate and plan a marketing project |
| March 28 Toronto |
2019 Ethnic Summit - Winning with Ethnic Consumers | Partnered Webinar Build a solid plan, backed by insights and strategy to drive brand awareness, trial, conversions and penetration amongst ethnic Canadian consumers |
| March 27 Toronto |
Future-Proof Your Brand | Morning Event Series Trademarking scents, holograms, 3D objects and more. What every brand manager, agency and brand lawyer need to know now. Gain key insights to protect your brand under the new Trademark regime |
| March 26 Online |
Growth Hacking With Creativity – Art x Science | Webinar Learn how the role of creative messaging and scale can be leveraged for growth |
| March 21 Online |
Contests – Know and Play Within the Rules | Webinar Join us as the Competition Bureau discusses promotional contests |
| March 21 Toronto |
Meet Brandon Kirk, VP, Client Solutions, Rogers Media | Executive Networking (Members Only) RSVP to attend a complimentary discussion on the skills the new workforce will need as we move deeply into the information age and how automation will affect workflow at the CMA Café, presented by Mastercard |
| March 20 Toronto |
B2B Winter Mixer, Presented by Captivate | CMA Mixer Series Get to know your peers in a fun, casual setting over drinks and hors d’oeuvres |
| March 19 Toronto |
Effective Email Marketing | Seminar Learn about the latest trends in email design and email technology |
| March 12 Mississauga |
Meet Andrea Fiederer, EVP & CMO, goeasy | Executive Networking (Members Only) RSVP to attend a complimentary discussion on Customer Experience at the CMA Café, presented by Mastercard |
| March 12 Yorkdale |
Meet Chris Stamper, SVP, TD Bank | Executive Networking (Members Only) RSVP to attend a complimentary candid small-group conversation as part of the CMA Café, presented by Mastercard |
| March 6 Toronto |
Mastering the Creative Brief | Seminar Connect the dots between business objectives and the creative task at hand |
| March 5 Toronto |
Marketing Operations – MarTech | Exclusive Event (Invite-Only) How to run marketing operations at scale and more |
| February 28 Toronto |
CMAinsights | Morning Event Series Bringing together the science of data and the art of marketing |
| February 26 Online |
Growth Hacking for ROI - Beyond the buzzwords | Webinar Learn about high powered cross-channel ROI with paid digital marketing |
| February 21 Toronto |
CMAideas | Leadership Series RSVP for an invite to the exclusive Executive Breakfast series |
| February 21 Toronto |
Professional Networking Skills | Seminar You are a walking, talking and breathing extension of your company, so it's necessary to be equipped with the networking skills for acquisition, retention and management conversations |
| February 5 Toronto |
Content Marketing – The New Reality | Seminar Learn the what and the why of content marketing |
| January 28 Online |
Marketing Math | Course Learn how to calculate key business metrics to optimize costs and deliver profits |
| January 23 Toronto |
Integrated Marketing Campaign Execution | Seminar Learn how to effectively initiate and plan a marketing project |
| January 21, 2018 Online |
Digital Analytics | Course From generating hypotheses to developing insights, learn how to use data to improve your campaigns |
| January 21, 2018 Online |
Digital Marketing Strategy | Course Understand and serve your ideal customers, set objectives, and develop content strategy |
| January 21, 2018 Online |
Digital Marketing | Course Rebuilt for 2019 with the most up-to-date information and best practices for a strong foundation in digital marketing |
| January 21, 2018 Online |
Integrated Branding | Course Hone your brand strategy to enhance your organization's value |
| December 11, 2018 Online |
The Productive Marketer | Webinar 8 tips for being more productive with your technology |
| December 4 Toronto |
Project Management for Marketers | Seminar Learn how to effectively initiate and plan a marketing project |
| November 23 Toronto |
CMA Awards Show & Gala | Awards Celebrate the profession at Canada's #1 Marketing Awards |
| November 26 Last Day to Enrol |
Chartered Marketer Program Prep Course | Online A self-directed, move-at-your-own-pace course necessary to participate in CMA’s two-year Chartered Marketer program |
| November 14 Toronto |
CASL Compliance for the Advanced Practitioner | Seminar Learn how CASL, at the least, affects every Canadian business in existence |
| November 22 Toronto |
Social Insights | Seminar Bringing monitoring, listening and sentiment analysis under a unified strategy |
| November 1 Toronto |
CMAfuture | Morning Event Series Get future ready with new tech, realities and experiences |
| November 7 Toronto |
Copywriting for Marketers | Seminar Learn how to define messages, develop headlines and drive impact |
| October 25 Toronto |
CMAprivacy | Morning Event Series Important privacy developments and how they impact your organization |
| October 18 Toronto |
Twitter | Exclusive Event Invite Only |
| October 17 Toronto |
Media Measurement for Marketers | Seminar Understand how agencies and marketers use data measurement |
| October 18 Online |
Digital Accessibility for Marketers | Webinar Learn how to ensure your website and marketing activities are inclusive for all |
| October 15 Start Date |
Chartered Marketer Program Prep Course | Online A self-directed, move-at-your-own-pace course necessary to participate in CMA’s two-year Chartered Marketer program |
| October 16 Toronto |
CX Mixer, Presented by Salesforce | Social Mixer Series Engage with the customer experience community at Steam Whistle |
| October 16 Toronto |
SEO Essentials | Seminar Learn how search engines rank sites by assigning authority, relevancy |
| October 10 Toronto |
Maximizing Your Presentation Skills | Seminar Learn how to adopt a confident and passionate presentation mindset |
| October 3 Toronto |
CMAmedia | Morning Event Series Make the most of your media investments with the right insights |
| September 24 Online |
Marketing Math | Course Learn key business metrics to optimize costs and profitability |
| September 13 Toronto |
CMAideas | Executive Event Series RSVP for an invite to the exclusive Executive Breakfast series |
| September 13 Online |
Crafting a Successful SEO Strategy for Your Business | Webinar Learn how SEO is evolving and how to keep up |
| September 17 Online |
Digital Analytics | Course Get inspired to generate hypotheses and analyze results |
| September 17 Online |
Digital Marketing | Course Familiarize yourself with the digital marketing landscape |
| September 17 Online |
Digital Marketing Strategy | Course Learn the essentials of building a digital marketing strategy |
| September 17 Online |
Direct Response Marketing | Course Apply strategies and set measurable objectives across channels |
| September 17 Online |
Integrated Branding | Course Hone your brand strategy to enhance your organization's value |
| September 18 Online |
Canada’s Mandatory Breach Regulations: Are You Ready? | Webinar Learn how to prepare and what to expect from the regulator |
| September 12 Toronto |
Content Marketing | Seminar Learn the what and the why of content marketing |
| September 25 Toronto |
Insights Mixer, Presented by Environics Analytics | Social Mixer Series Reconnect with the marketing insights community at Steam Whistle |
| August 29 Toronto |
Integrated Marketing Campaign Execution | Seminar Learn the key steps to execute a successful integrated marketing campaign |
| August 23 Online |
Marketer of the Year & Lifetime Achievement Award | CMA Awards Final submissions deadline, noon ET |
| August 16 Toronto |
Developing the Marketing Plan | Seminar Learn how to prepare for the marketing planning process |
| July 25 Toronto |
MediaIQ Digital | Exclusive Event Invite Only |
| July 17 Toronto |
Entry Awards Deadline | CMA Awards Final deadline, noon ET |
| June 26 Toronto |
Salesforce | Exclusive Event (Invite-Only) |
| July 4 Toronto |
Entry Awards Deadline | CMA Awards 2nd deadline, noon ET |
| June 14 Toronto |
Entry Awards Deadline | CMA Awards 1st deadline, noon ET |
| June 14 Toronto |
Awards Deadline: Call for Judges Closes | CMA Awards Apply to be a CMA judge |
| June 12 Toronto |
Media Mixer | Social Mixer Series Mix and mingle with the media community at Steam Whistle |
| June 6 Toronto |
CMAdigital | Morning Event Series Explore what’s next in the digital landscape for marketers |
| May 29 Online |
Learn How to Innovate in 12 easy steps! | Webinar Learn to go from the front end to ideas in just 12 easy steps |
| May 24 Toronto |
President’s Reception | Exclusive Event (Invite-Only) Join us for an exclusive event following the CMA AGM |
| May 24 Toronto |
Social Media Strategy and Best Practices | Seminar Learn the fundamentals of how to create a social media strategy |
| May 15 Online |
Olympics, Super Bowl, Big Award Shows: Live TV Advertising & the Impact for Brands | Webinar The benefit of being in live events from a data perspective. |
| May 11 Toronto |
Ayima | Exclusive Event (Invite-Only) Ecommerce specialists with creative marketing solutions |
| May 10 Online |
Making the Move to Mobile Analytics | Webinar Identify Consumer Travel Patterns — Any Day, Any Time, Anywhere |
| May 9 Toronto |
Financial Storytelling | Seminar Learn how marketing can integrate with Finance to impact business success |
| May 9 Vancouver |
Microsoft & the CMA Exclusive Breakfast | Roundtable The Future of AI & Intelligent Search |
| May 7 Online |
Digital Analytics | Course Get inspired to generate hypotheses and analyze results |
| May 7 Online |
Digital Marketing | Course Familiarize yourself with the digital marketing landscape |
| May 7 Online |
Digital Marketing Strategy | Course Learn the essentials of building a digital marketing strategy |
| May 7 Online |
Direct Response Marketing | Course Apply strategies and set measurable objectives across channels |
| May 7 Online |
Integrated Branding | Course Hone your brand strategy to enhance your organization's value |
| May 7 Online |
Marketing Math | Course Learn key business metrics to optimize costs and profitability |
| May 8 Toronto |
CMAcx | Morning Event Series Optimize your Customer Experience journey with key insights |
| May 2 Toronto |
Effective Email Marketing | Seminar Learn the latest trends and challenges affecting today’s email landscape |
| April 25 Online |
GDPR Countdown | Webinar Learn how EU's new privacy law impacts Canadian Marketing |
| April 24 Toronto |
CMApipecon, formerly CMAb2b | Morning Event Series Ensure alignment of sales and marketing to boost your B2B ROI |
| April 17 Toronto |
Project Management for Marketers | Seminar Prepare yourself for the marketing project management challenge |
| April 11 Toronto |
Digital Mixer, Presented by Microsoft | Social Mixer Series Discover what’s next with the digital community at Steam Whistle |
| April 5 Toronto |
Copywriting for Marketers | Seminar Learn how to motivate, persuade and sell |
| March 21 Toronto |
SEO Essentials | Seminar Generate meaningful and data driven keyword research and content |
| February 27 Toronto |
CMAideas | Executive Event Series RSVP for an invite to the exclusive Executive Breakfast series |
| February 27 Toronto |
Content Marketing | Seminar Learn the what and the why of content marketing |
| February 20 Toronto |
B2B Mixer | Social Mixer Series Build relationships with the B2B community at Steam Whistle |
| February 13 Toronto |
CMAinsights | Morning Event Series Bringing together the science of data and the art of marketing |
| February 5 Online |
Marketing Math | Course Learn key business metrics to optimize costs and profitability |
| February 7 Online |
Security and Compliance for Digital Leaders (Authentic Web) | Webinar Why Domains and DNS Are Mission-Critical to Enterprise Performance |
| February 1 Toronto |
Integrated Marketing Campaign Execution | Seminar Learn the core building blocks of a successful integrated marketing campaign |
| January 30 Toronto |
Mobile Marketing in the Digital Landscape | Oath Exclusive Event Learn how to navigate through the clutter of a complex digital landscape |
| January 24 Vancouver |
Vancouver Digital | Partnered Event Exclusive Networking Event: Driving marketing innovation through digital |
| January 24-25 Toronto |
Marketing Math | Seminar Learn to calculate key metrics to optimize costs and deliver profits |
2017 |
|
| November 29 Toronto |
Media Measurement for Marketers | Seminar Understand how agencies and marketers use data measurement |
| November 29 Toronto |
Integrated Media's Impact on Customers | Exclusive Event A neuromarketing look at how direct mail works with digital advertising |
| December 6 Toronto |
Project Management for Marketers Seminar | Seminar Learn how to effectively initiate and plan a marketing project |
| December 7 Online |
TV and Twitter, Watch What's Happening | Webinar Be a part of what's happening on TV |
| November 24 Toronto |
CMA Awards Show & Gala | Awards Canada's #1 Marketing Awards: 50th Anniversary Edition |
| November 21 Online |
Ad Nation | Webinar The media habits and assumptions within the Ad Industry |
| November 15 Toronto |
World Marketing Summit | Partnered Event Discover new marketing strategies for disruptive times |
| November 14 Online |
Best Practices for Video on Twitter | Webinar Get people to stop scrolling and watch your video |
| November 7 Toronto |
Data Storytelling | Seminar Explore the fundamentals of data visualization to deliver strategic insights |
| November 1 Toronto |
CMAfuture | Morning Event Series Learn about the fourth industrial revolution & a data-driven future |
| October 18 Online |
Moving at the speed of millennials | Webinar Learn how to get the tribe on board with your brand |
| October 17 Toronto |
How to Build Your Personal Brand on Twitter | Exclusive Event Invitation only: For executives who want to increase their Twitter presence |
| October 11 Toronto |
Council Orientation | Council Event Learn how our Councils enhance CMA and develop new 2017-18 initiatives |
| October 12 Toronto |
Copywriting for Marketers | Seminar Copywriting for non-copywriters: Learn how to motivate, persuade and sell |
| October 5 Toronto |
CASL Workshop 2.0 | Workshop Learn about what’s working, what needs to change |
| October 4 Toronto |
Effective Email Marketing | Seminar Learn about the latest trends in email design and email technology |
| October 4 Winnipeg |
Project Management for Marketers | Seminar Learn how to effectively initiate and plan a marketing project |
| October 2 Online |
Marketing Math | Course Learn key business metrics to optimize costs and profitability |
| October 3 Toronto |
CMAsmallbiz | Morning Event Series Discover marketing tactics & reimagine email campaigns |
| September 26 Toronto |
Data Storytelling | Seminar (NEW) Explore the fundamentals of data visualization and how to communicate effectively with data |
| September 27 Toronto |
Insights Mixer, Presented by Environics Analytics | Social Mixer Series Engage with insights and research leaders in a fun, casual setting |
| September 28 Online |
Video Sponsorships and Branded Entertainment in Canada | Webinar Find out why branded entertainment business is booming in Canada |
| September 21 Toronto |
Integrated Marketing Campaign Execution | Seminar (NEW) Learn the core building blocks of a successful integrated marketing campaign |
| September 25 Online |
Digital Analytics | Course Get inspired to generate hypotheses and analyze results |
| September 25 Online |
Direct Response Marketing | Course Apply strategies and set measurable objectives across channels |
| September 25 Online |
Integrated Branding | Course Hone your brand strategy to enhance your organization's value |
| September 13 Toronto |
The Power Writing Workshop | Seminar Learn tips & techniques that will give your professional writing an added punch |
| September 13 Toronto |
CMAideas II, Presented by Vizeum | Executive Event Series Digital Marketing Pulse Survey: latest trends and insights |
| September 18 Online |
Digital Marketing | Course Familiarize yourself with the digital marketing landscape |
| September 18 Online |
Digital Marketing Strategy | Course Learn the essentials of building a digital marketing strategy |
| September 7 Online |
How Mobile Analytics Can Drive Your Business | Webinar Learn how mobile analytics can identify consumer travel patterns - any day, any time |
| August 24 Toronto |
Community Management | Seminar Learn how to grow and better leverage your social media channels |
| August 15 Toronto |
Content Marketing (The New Reality) | Seminar (NEW) Learn how to create a process and framework for compelling content |
| August 2 Toronto |
Developing the Marketing Plan | Seminar Learn the essentials of what goes into a successful marketing plan |
| July 12 Toronto |
CMAmixers: Agency | Social Mixer Series Bringing together agencies, media and PR in a fun, casual setting |
| July 6 Noon ET |
Final Deadline – Call for Entries | Awards Last chance to enter the 2017 CMA Awards competition. Surge pricing in effect |
| June 15 Noon ET |
Deadline – Call for Judge Applications | Awards Apply to help determine the best of the best in Canadian marketing |
| June 6 Toronto |
Effective Email Marketing | Seminar Learn about the latest trends in email design and email technology |
| June 8 Noon ET |
Early Deadline – Call for Entries | Awards Enter the 2017 CMA Awards competition at a discounted rate |
| June 13 Toronto |
CMAtalent | Morning Event Series How to apply effective recruitment, training and mentoring strategies |
| May 18 Toronto |
CMAb2b | Morning Event Series Covering B2B trends, tech, insights and proven content marketing tips |
| May 16 Toronto |
Copywriting for Marketers | Seminar Copywriting for non-copywriters: Learn how to motivate, persuade and sell |
| May 15 Online |
CASL at 3 Years – A CRTC Update on Enforcement & Expectations | Webinar CRTC's Dana-Lynn Wood and Lynne Perrault with a CASL enforcement update. |
| May 11 Toronto |
The Exchange Lab: The Future of Programmatic | Exclusive Event Invitation only. Learn about what is in store for your marketing mix |
| May 8 Online |
Marketing Math | Course Learn key business metrics to optimize costs and profitability |
| May 1 Online |
Digital Marketing | Course Familiarize yourself with the digital marketing landscape |
| May 1 Online |
Digital Marketing Strategy | Course Learn the essentials of building a digital marketing strategy |
| May 1 Online |
Direct Response Marketing | Course Apply strategies and set measurable objectives across channels |
| May 1 Online |
Integrated Branding | Course Hone your brand strategy to enhance your organization's value |
| April 26 Online |
CASL - Preparing for the Expiry of Transitional Consent Provisions | Webinar Gain insight into the legal changes taking place on July 1, 2017 |
| April 25 Toronto |
CMAmixers: B2B | Social Mixer Series Engage with an active group of B2B pros in a fun, casual setting |
| April 11-12 Toronto |
Marketing Math | Seminar Learn how to calculate key business metrics to optimize costs and deliver profits |
| April 11 Toronto |
CMAconnections | Morning Event Series Build trust, experiences and loyalty via effective customer engagement |
| April 12 Montréal |
Transform Your Digital Marketing, in Partnership with APCM & AMR | Event Networking among Montreal’s marketing leaders including Mitch Joel |
| April 10 Noon ET |
Call for Entries Opens | Awards Enter the 2017 CMA Awards competition for a chance to win |
| April 10 Noon ET |
Call for Judges Opens | Awards Apply to help determine the best of the best in Canadian Marketing |
| April 6 Toronto |
CMAideas | Executive Event Series Invitation-only. Featuring provocative keynote speakers for the C-Suite |
| April 6 Toronto |
Project Management | Seminar Learn how to effectively initiate and plan a marketing project |
| April 4 Online |
Target the (Whole) Market for Growth | Webinar Turning a media lens to Author Byron Sharp’s ‘Rules for Growth’ |
| March 29 Toronto |
Content Marketing Workshop | Seminar Learn how content marketing is changing, and how you can prepare |
| March 23 Toronto |
CMAinsights | Morning Event Series Leveraging the science of data and the art of marketing to drive ROI |
| March 21 Online |
Top trends in mobile video: From VR to LIVE | Webinar Explore new technologies catering to consumers' immersive needs |
| March 8 Toronto |
Accessible Conversations in Marketing, Part 2 of 2 | Roundtable Experts share accessibility compliance tips and approaches |
| March 2 Toronto |
IBM Exclusive Event: Marketing in the Cognitive Era | Exclusive Event Invitation only: Learn compelling digital insights from a recent CMO Council study |
| February 22 Toronto |
CMA Digital Mixer | Social Mixer Series Connect with other digital thought leaders in a fun, casual setting |
| February 22 Toronto |
Storytelling Secrets for Marketers | Seminar Apply storytelling techniques to craft and deliver impactful stories |
| February 23 Online |
Getting Personal with your Commerce Experience | Webinar Optimize your analytics to create an engaging customer journey |
| February 15 Toronto |
User Experience 101 | Seminar Explore and design customer-centric digital experiences |
| February 16 Toronto |
CASL Workshop | Workshop With new Private Right of Action planned, ensure you're fully compliant |
| February 13 Online |
Marketing Math | Course Learn key business metrics to optimize costs and profitability |
| February 9 Toronto |
Developing the Marketing Plan | Seminar Learn the essentials of a successful marketing plan |
| February 8 Online |
Marketing in the Cognitive Era | Webinar Findings on the digital marketing landscape |
| January 31 Toronto |
Media Measurement for Marketers | Seminar Learn how to use data measurement to create effective marketing campaigns |
| January 25 Toronto |
Community Management | Seminar Learn how to grow, nurture and better leverage your social media channels |
| January 25 Toronto |
Accessible Conversations in Marketing, Part 1 of 2 | Roundtable Learn about accessible design, best practices and guidelines for UX |
| January 24 Online |
Brand You: Building Your Personal Brand | Webinar Learn how from 20-time Paralympic Gold medalist Benoît Huot |
| January 23 Online |
Digital Marketing Strategy | Course Learn the essentials of building a digital marketing strategy |
| January 23 Online |
Direct Response Marketing | Course Apply strategies and set measurable objectives across channels |
| January 23 Online |
Integrated Branding | Course Hone your brand strategy to enhance your organization's value |
| January 19 Online |
Rogers Exclusive Event: Igniting Technology Innovation | Exclusive Event Invitation-only. Top female execs explore how tech is transforming business |
| January 16 Online |
Digital Marketing | Course Familiarize yourself with the digital marketing landscape |
Chartered Marketer Program
Commit to your professional growth, manage your skill development and invest in your marketing career with an applied, current and technology-driven curriculum
Certified Marketing Specialist™ Designation
Earn your designation by successfully completing all five online courses
