2018 Calendar

September 24 Online	Marketing Math \| Course Learn key business metrics to optimize costs and profitability
September 25 Toronto	Insights Mixer, Presented by Environics Analytics \| Social Mixer Series Reconnect with the marketing insights community at Steam Whistle
October 3 Toronto	CMAmedia \| Morning Event Series Make the most of your media investments with the right insights
October 10 Toronto	Maximizing Your Presentation Skills \| Seminar Learn how to adopt a confident and passionate presentation mindset
October 15 Start Date	Chartered Marketer Program Prep Course \| Online A self-directed, move-at-your-own-pace course necessary to participate in CMA’s two-year Chartered Marketer program
October 16 Toronto	CX Mixer, Presented by Salesforce \| Social Mixer Series Engage with the customer experience community at Steam Whistle
October 16 Toronto	SEO Essentials \| Seminar Learn how search engines rank sites by assigning authority, relevancy
October 17 Toronto	Media Measurement for Marketers \| Seminar Understand how agencies and marketers use data measurement
October 18 Online	Digital Accessibility for Marketers \| Webinar Learn how to ensure your website and marketing activities are inclusive for all
October 18 Toronto	Twitter \| Exclusive Event Invite Only
October 24 Toronto	LinkedIn Optimization and Social Selling for Marketers \| Seminar Create, connect and convert using LinkedIn
October 25 Toronto	CMAprivacy \| Morning Event Series Important privacy developments and how they impact your organization
November 1 Toronto	CMAfuture \| Morning Event Series Get future ready with new tech, realities and experiences
November 7 Toronto	Copywriting for Marketers \| Seminar Learn how to define messages, develop headlines and drive impact
November 14 Toronto	CASL Compliance for the Advanced Practitioner \| Seminar Learn how CASL, at the least, affects every Canadian business in existence
November 22 Toronto	Social Insights \| Seminar Bringing monitoring, listening and sentiment analysis under a unified strategy
November 23 Toronto	CMA Awards Show & Gala \| Awards Celebrate the profession at Canada's #1 Marketing Awards
December 4 Toronto	Project Management for Marketers \| Seminar Learn how to effectively initiate and plan a marketing project
December 6 Toronto	Canada Post \| Exclusive Event Invite Only

Archives

September 13 Toronto	CMAideas \| Executive Event Series RSVP for an invite to the exclusive Executive Breakfast series
September 13 Online	Crafting a Successful SEO Strategy for Your Business \| Webinar Learn how SEO is evolving and how to keep up
September 17 Online	Digital Analytics \| Course Get inspired to generate hypotheses and analyze results
September 17 Online	Digital Marketing \| Course Familiarize yourself with the digital marketing landscape
September 17 Online	Digital Marketing Strategy \| Course Learn the essentials of building a digital marketing strategy
September 17 Online	Direct Response Marketing \| Course Apply strategies and set measurable objectives across channels
September 17 Online	Integrated Branding \| Course Hone your brand strategy to enhance your organization's value
September 18 Online	Canada’s Mandatory Breach Regulations: Are You Ready? \| Webinar Learn how to prepare and what to expect from the regulator
September 12 Toronto	Content Marketing \| Seminar Learn the what and the why of content marketing
August 29 Toronto	Integrated Marketing Campaign Execution \| Seminar Learn the key steps to execute a successful integrated marketing campaign
August 22 Toronto	Cargo Agency \| Exclusive Event Invite Only
August 23 Online	Marketer of the Year & Lifetime Achievement Award \| CMA Awards Final submissions deadline, noon ET
August 16 Toronto	Developing the Marketing Plan \| Seminar Learn how to prepare for the marketing planning process
July 25 Toronto	MediaIQ Digital \| Exclusive Event Invite Only
July 17 Toronto	Entry Awards Deadline \| CMA Awards Final deadline, noon ET
June 26 Toronto	Salesforce \| Exclusive Event (Invite-Only)
July 4 Toronto	Entry Awards Deadline \| CMA Awards 2^nd deadline, noon ET
June 14 Toronto	Entry Awards Deadline \| CMA Awards 1^st deadline, noon ET
June 14 Toronto	Awards Deadline: Call for Judges Closes \| CMA Awards Apply to be a CMA judge
June 12 Toronto	Media Mixer \| Social Mixer Series Mix and mingle with the media community at Steam Whistle
June 6 Toronto	CMAdigital \| Morning Event Series Explore what’s next in the digital landscape for marketers
May 29 Online	Learn How to Innovate in 12 easy steps! \| Webinar Learn to go from the front end to ideas in just 12 easy steps
May 24 Toronto	President’s Reception \| Exclusive Event (Invite-Only) Join us for an exclusive event following the CMA AGM
May 24 Toronto	Social Media Strategy and Best Practices \| Seminar Learn the fundamentals of how to create a social media strategy
May 15 Online	Olympics, Super Bowl, Big Award Shows: Live TV Advertising & the Impact for Brands \| Webinar The benefit of being in live events from a data perspective.
May 11 Toronto	Ayima \| Exclusive Event (Invite-Only) Ecommerce specialists with creative marketing solutions
May 10 Online	Making the Move to Mobile Analytics \| Webinar Identify Consumer Travel Patterns — Any Day, Any Time, Anywhere
May 9 Toronto	Financial Storytelling \| Seminar Learn how marketing can integrate with Finance to impact business success
May 9 Vancouver	Microsoft & the CMA Exclusive Breakfast \| Roundtable The Future of AI & Intelligent Search
May 7 Online	Digital Analytics \| Course Get inspired to generate hypotheses and analyze results
May 7 Online	Digital Marketing \| Course Familiarize yourself with the digital marketing landscape
May 7 Online	Digital Marketing Strategy \| Course Learn the essentials of building a digital marketing strategy
May 7 Online	Direct Response Marketing \| Course Apply strategies and set measurable objectives across channels
May 7 Online	Integrated Branding \| Course Hone your brand strategy to enhance your organization's value
May 7 Online	Marketing Math \| Course Learn key business metrics to optimize costs and profitability
May 8 Toronto	CMAcx \| Morning Event Series Optimize your Customer Experience journey with key insights
May 2 Toronto	Effective Email Marketing \| Seminar Learn the latest trends and challenges affecting today’s email landscape
April 25 Online	GDPR Countdown \| Webinar Learn how EU's new privacy law impacts Canadian Marketing
April 24 Toronto	CMApipecon, formerly CMAb2b \| Morning Event Series Ensure alignment of sales and marketing to boost your B2B ROI
April 17 Toronto	Project Management for Marketers \| Seminar Prepare yourself for the marketing project management challenge
April 11 Toronto	Digital Mixer, Presented by Microsoft \| Social Mixer Series Discover what’s next with the digital community at Steam Whistle
April 5 Toronto	Copywriting for Marketers \| Seminar Learn how to motivate, persuade and sell
March 21 Toronto	SEO Essentials \| Seminar Generate meaningful and data driven keyword research and content
February 27 Toronto	CMAideas \| Executive Event Series RSVP for an invite to the exclusive Executive Breakfast series
February 27 Toronto	Content Marketing \| Seminar Learn the what and the why of content marketing
February 20 Toronto	B2B Mixer \| Social Mixer Series Build relationships with the B2B community at Steam Whistle
February 13 Toronto	CMAinsights \| Morning Event Series Bringing together the science of data and the art of marketing
February 5 Online	Marketing Math \| Course Learn key business metrics to optimize costs and profitability
February 7 Online	Security and Compliance for Digital Leaders (Authentic Web) \| Webinar Why Domains and DNS Are Mission-Critical to Enterprise Performance
February 1 Toronto	Integrated Marketing Campaign Execution \| Seminar Learn the core building blocks of a successful integrated marketing campaign
January 30 Toronto	Mobile Marketing in the Digital Landscape \| Oath Exclusive Event Learn how to navigate through the clutter of a complex digital landscape
January 24 Vancouver	Vancouver Digital \| Partnered Event Exclusive Networking Event: Driving marketing innovation through digital
January 24-25 Toronto	Marketing Math \| Seminar Learn to calculate key metrics to optimize costs and deliver profits
November 29 Toronto	Media Measurement for Marketers \| Seminar Understand how agencies and marketers use data measurement
November 29 Toronto	Integrated Media's Impact on Customers \| Exclusive Event A neuromarketing look at how direct mail works with digital advertising
December 6 Toronto	Project Management for Marketers Seminar \| Seminar Learn how to effectively initiate and plan a marketing project
December 7 Online	TV and Twitter, Watch What's Happening \| Webinar Be a part of what's happening on TV
November 24 Toronto	CMA Awards Show & Gala \| Awards Canada's #1 Marketing Awards: 50^th Anniversary Edition
November 21 Online	Ad Nation \| Webinar The media habits and assumptions within the Ad Industry
November 15 Toronto	World Marketing Summit \| Partnered Event Discover new marketing strategies for disruptive times
November 14 Online	Best Practices for Video on Twitter \| Webinar Get people to stop scrolling and watch your video
November 7 Toronto	Data Storytelling \| Seminar Explore the fundamentals of data visualization to deliver strategic insights
November 1 Toronto	CMAfuture \| Morning Event Series Learn about the fourth industrial revolution & a data-driven future
October 18 Online	Moving at the speed of millennials \| Webinar Learn how to get the tribe on board with your brand
October 17 Toronto	How to Build Your Personal Brand on Twitter \| Exclusive Event Invitation only: For executives who want to increase their Twitter presence
October 11 Toronto	Council Orientation \| Council Event Learn how our Councils enhance CMA and develop new 2017-18 initiatives
October 12 Toronto	Copywriting for Marketers \| Seminar Copywriting for non-copywriters: Learn how to motivate, persuade and sell
October 5 Toronto	CASL Workshop 2.0 \| Workshop Learn about what’s working, what needs to change
October 4 Toronto	Effective Email Marketing \| Seminar Learn about the latest trends in email design and email technology
October 4 Winnipeg	Project Management for Marketers \| Seminar Learn how to effectively initiate and plan a marketing project
October 2 Online	Marketing Math \| Course Learn key business metrics to optimize costs and profitability
October 3 Toronto	CMAsmallbiz \| Morning Event Series Discover marketing tactics & reimagine email campaigns
September 26 Toronto	Data Storytelling \| Seminar (NEW) Explore the fundamentals of data visualization and how to communicate effectively with data
September 27 Toronto	Insights Mixer, Presented by Environics Analytics \| Social Mixer Series Engage with insights and research leaders in a fun, casual setting
September 28 Online	Video Sponsorships and Branded Entertainment in Canada \| Webinar Find out why branded entertainment business is booming in Canada
September 21 Toronto	Integrated Marketing Campaign Execution \| Seminar (NEW) Learn the core building blocks of a successful integrated marketing campaign
September 25 Online	Digital Analytics \| Course Get inspired to generate hypotheses and analyze results
September 25 Online	Direct Response Marketing \| Course Apply strategies and set measurable objectives across channels
September 25 Online	Integrated Branding \| Course Hone your brand strategy to enhance your organization's value
September 13 Toronto	The Power Writing Workshop \| Seminar Learn tips & techniques that will give your professional writing an added punch
September 13 Toronto	CMAideas II, Presented by Vizeum \| Executive Event Series Digital Marketing Pulse Survey: latest trends and insights
September 18 Online	Digital Marketing \| Course Familiarize yourself with the digital marketing landscape
September 18 Online	Digital Marketing Strategy \| Course Learn the essentials of building a digital marketing strategy
September 7 Online	How Mobile Analytics Can Drive Your Business \| Webinar Learn how mobile analytics can identify consumer travel patterns - any day, any time
August 24 Toronto	Community Management \| Seminar Learn how to grow and better leverage your social media channels
August 15 Toronto	Content Marketing (The New Reality) \| Seminar (NEW) Learn how to create a process and framework for compelling content
August 2 Toronto	Developing the Marketing Plan \| Seminar Learn the essentials of what goes into a successful marketing plan
July 12 Toronto	CMAmixers: Agency \| Social Mixer Series Bringing together agencies, media and PR in a fun, casual setting
July 6 Noon ET	Final Deadline – Call for Entries \| Awards Last chance to enter the 2017 CMA Awards competition. Surge pricing in effect
June 15 Noon ET	Deadline – Call for Judge Applications \| Awards Apply to help determine the best of the best in Canadian marketing
June 6 Toronto	Effective Email Marketing \| Seminar Learn about the latest trends in email design and email technology
June 8 Noon ET	Early Deadline – Call for Entries \| Awards Enter the 2017 CMA Awards competition at a discounted rate
June 13 Toronto	CMAtalent \| Morning Event Series How to apply effective recruitment, training and mentoring strategies
May 18 Toronto	CMAb2b \| Morning Event Series Covering B2B trends, tech, insights and proven content marketing tips
May 16 Toronto	Copywriting for Marketers \| Seminar Copywriting for non-copywriters: Learn how to motivate, persuade and sell
May 15 Online	CASL at 3 Years – A CRTC Update on Enforcement & Expectations \| Webinar CRTC's Dana-Lynn Wood and Lynne Perrault with a CASL enforcement update.
May 11 Toronto	The Exchange Lab: The Future of Programmatic \| Exclusive Event Invitation only. Learn about what is in store for your marketing mix
May 8 Online	Marketing Math \| Course Learn key business metrics to optimize costs and profitability
May 1 Online	Digital Marketing \| Course Familiarize yourself with the digital marketing landscape
May 1 Online	Digital Marketing Strategy \| Course Learn the essentials of building a digital marketing strategy
May 1 Online	Direct Response Marketing \| Course Apply strategies and set measurable objectives across channels
May 1 Online	Integrated Branding \| Course Hone your brand strategy to enhance your organization's value
April 26 Online	CASL - Preparing for the Expiry of Transitional Consent Provisions \| Webinar Gain insight into the legal changes taking place on July 1, 2017
April 25 Toronto	CMAmixers: B2B \| Social Mixer Series Engage with an active group of B2B pros in a fun, casual setting
April 11-12 Toronto	Marketing Math \| Seminar Learn how to calculate key business metrics to optimize costs and deliver profits
April 11 Toronto	CMAconnections \| Morning Event Series Build trust, experiences and loyalty via effective customer engagement
April 12 Montréal	Transform Your Digital Marketing, in Partnership with APCM & AMR \| Event Networking among Montreal’s marketing leaders including Mitch Joel
April 10 Noon ET	Call for Entries Opens \| Awards Enter the 2017 CMA Awards competition for a chance to win
April 10 Noon ET	Call for Judges Opens \| Awards Apply to help determine the best of the best in Canadian Marketing
April 6 Toronto	CMAideas \| Executive Event Series Invitation-only. Featuring provocative keynote speakers for the C-Suite
April 6 Toronto	Project Management \| Seminar Learn how to effectively initiate and plan a marketing project
April 4 Online	Target the (Whole) Market for Growth \| Webinar Turning a media lens to Author Byron Sharp’s ‘Rules for Growth’
March 29 Toronto	Content Marketing Workshop \| Seminar Learn how content marketing is changing, and how you can prepare
March 23 Toronto	CMAinsights \| Morning Event Series Leveraging the science of data and the art of marketing to drive ROI
March 21 Online	Top trends in mobile video: From VR to LIVE \| Webinar Explore new technologies catering to consumers' immersive needs
March 8 Toronto	Accessible Conversations in Marketing, Part 2 of 2 \| Roundtable Experts share accessibility compliance tips and approaches
March 2 Toronto	IBM Exclusive Event: Marketing in the Cognitive Era \| Exclusive Event Invitation only: Learn compelling digital insights from a recent CMO Council study
February 22 Toronto	CMA Digital Mixer \| Social Mixer Series Connect with other digital thought leaders in a fun, casual setting
February 22 Toronto	Storytelling Secrets for Marketers \| Seminar Apply storytelling techniques to craft and deliver impactful stories
February 23 Online	Getting Personal with your Commerce Experience \| Webinar Optimize your analytics to create an engaging customer journey
February 15 Toronto	User Experience 101 \| Seminar Explore and design customer-centric digital experiences
February 16 Toronto	CASL Workshop \| Workshop With new Private Right of Action planned, ensure you're fully compliant
February 13 Online	Marketing Math \| Course Learn key business metrics to optimize costs and profitability
February 9 Toronto	Developing the Marketing Plan \| Seminar Learn the essentials of a successful marketing plan
February 8 Online	Marketing in the Cognitive Era \| Webinar Findings on the digital marketing landscape
January 31 Toronto	Media Measurement for Marketers \| Seminar Learn how to use data measurement to create effective marketing campaigns
January 25 Toronto	Community Management \| Seminar Learn how to grow, nurture and better leverage your social media channels
January 25 Toronto	Accessible Conversations in Marketing, Part 1 of 2 \| Roundtable Learn about accessible design, best practices and guidelines for UX
January 24 Online	Brand You: Building Your Personal Brand \| Webinar Learn how from 20-time Paralympic Gold medalist Benoît Huot
January 23 Online	Digital Marketing Strategy \| Course Learn the essentials of building a digital marketing strategy
January 23 Online	Direct Response Marketing \| Course Apply strategies and set measurable objectives across channels
January 23 Online	Integrated Branding \| Course Hone your brand strategy to enhance your organization's value
January 19 Online	Rogers Exclusive Event: Igniting Technology Innovation \| Exclusive Event Invitation-only. Top female execs explore how tech is transforming business
January 16 Online	Digital Marketing \| Course Familiarize yourself with the digital marketing landscape

Chartered Marketer Program

The Chartered Marketer (CM) Program Sets a New Standard for Professionalism

This two-year multi-disciplinary program offers the most comprehensive marketing skills development offered in Canada. The program includes a prep course, three Applied Marketing courses, an in-depth Elective and a Summit Project that brings all the learning together with soft skills training. The program draws upon the expertise of many of Canada’s leading marketers and emphasizes collaboration and peer-to-peer learning. View the current list of CM designation holders.

LEARN MORE

Certified Marketing Specialist™ Designation

Earn your designation by successfully completing all five online courses

LEARN MORE