2018-19 Calendar

January 21 Online	Digital Analytics \| Course From generating hypotheses to developing insights, learn how to use data to improve your campaigns
January 21 Online	Digital Marketing Strategy \| Course Understand and serve your ideal customers, set objectives, and develop content strategy
January 21 Online	Digital Marketing \| Course Rebuilt for 2019 with the most up-to-date information and best practices for a strong foundation in digital marketing
January 21 Online	Integrated Branding \| Course Hone your brand strategy to enhance your organization's value
January 23 Toronto	Integrated Marketing Campaign Execution \| Seminar Learn how to effectively initiate and plan a marketing project
January 28 Online	Marketing Math \| Course Learn how to calculate key business metrics to optimize costs and deliver profits
February 5 Toronto	Content Marketing – The New Reality \| Seminar Learn the what and the why of content marketing
February 19 Toronto	CMAideas \| Leadership Series RSVP for an invite to the exclusive Executive Breakfast series
February 21 Toronto	Professional Networking Skills \| Seminar You are a walking, talking and breathing extension of your company, so it's necessary to be equipped with the networking skills for acquisition, retention and management conversations
February 28 Toronto	CMAinsights \| Morning Event Series Bringing together the science of data and the art of marketing
March 6 Toronto	Mastering the Creative Brief \| Seminar Connect the dots between business objectives and the creative task at hand
March 11 Online	Application Deadline \| Chartered Marketer Last date of enrolment for Spring Prep Course participants
March 19 Toronto	Effective Email Marketing \| Seminar Learn about the latest trends in email design and email technology
April 2 Toronto	Project Management for Marketers \| Seminar Learn how to effectively initiate and plan a marketing project
April 9 Toronto	President’s Lunch for Council Leaders \| Leadership Series (Invite Only) An opportunity for Council leaders to connect with CMA’s President
April 10 Toronto	CMAb2b \| Morning Event Series Covering B2B trends, tech, insights and proven content marketing tips
April 17 Toronto	Media Spring Mixer \| CMA Mixer Series Connect at Steam Whistle to chat all things in the media landscape
May 2 Toronto	Copywriting for Marketers \| Seminar Learn how to define messages, develop headlines and drive impact
May 8 Toronto	CMAcx \| Morning Event Series Optimize your Customer Experience journey with key insights
May 15 Toronto	Advocacy Workshop \| Advocacy & Compliance Series Learn from respected industry leaders on key topics for marketers
May 22 Toronto	President’s Reception \| Leadership Series RSVP for this exclusive invitation with CMA’s President & CEO
June 5 Toronto	CMAmartech \| Morning Event Series (Members Only) Engage with and hear from leaders in the marketing and tech spaces
June 19 Toronto	Council Year-End Mixer \| Leadership Series (Invite Only) An opportunity to connect and reflect on the Council term together
July 15 Online	Application Deadline \| Chartered Marketer Last date of enrolment for Fall Prep Course participants
September 10 Toronto	CMAideas \| Leadership Series RSVP for an invite to the exclusive Executive Breakfast series
September 13 Toronto	Council Orientation \| Leadership Series (Invite Only) Connect and learn about the upcoming Council term
September 18 Toronto	Insights Fall Mixer \| CMA Mixer Series Reconnect with the marketing insights community
September 25 Toronto	Regulatory Leader \| Morning Event Series (Members Only) Hear from a key thought leader in the Advocacy or Regulatory space
October 2 Toronto	CMAmedia \| Morning Event Series Make the most of your media investments with the right insights
October 16 Toronto	CX Fall Mixer \| CMA Mixer Series Engage with the customer experience community
October 30 Toronto	CMAfuture \| Morning Event Series Get future ready with new tech, realities and experiences
November 22 Toronto	Awards Gala \| Awards Celebrate the profession at Canada's #1 Marketing Awards
On-Demand 24/7 Online	Social Media Marketing \| Course Explore the essentials of social media
On-Demand 24/7 Online	Content Marketing \| Course Discover why content marketing is key to modern marketing strategies
On-Demand 24/7 Online	Brand Communications \| Course Learn the essentials of executing brand communications that all marketers need to know
On-Demand 24/7 Online	Ethics for Marketers \| Course Sharpen your understanding of the ethical standards and practices found within the marketing profession

Archives

December 11 Online	The Productive Marketer \| Webinar 8 tips for being more productive with your technology
December 4 Toronto	Project Management for Marketers \| Seminar Learn how to effectively initiate and plan a marketing project
November 23 Toronto	CMA Awards Show & Gala \| Awards Celebrate the profession at Canada's #1 Marketing Awards
November 26 Last Day to Enrol	Chartered Marketer Program Prep Course \| Online A self-directed, move-at-your-own-pace course necessary to participate in CMA’s two-year Chartered Marketer program
November 14 Toronto	CASL Compliance for the Advanced Practitioner \| Seminar Learn how CASL, at the least, affects every Canadian business in existence
November 22 Toronto	Social Insights \| Seminar Bringing monitoring, listening and sentiment analysis under a unified strategy
November 1 Toronto	CMAfuture \| Morning Event Series Get future ready with new tech, realities and experiences
November 7 Toronto	Copywriting for Marketers \| Seminar Learn how to define messages, develop headlines and drive impact
October 25 Toronto	CMAprivacy \| Morning Event Series Important privacy developments and how they impact your organization
October 18 Toronto	Twitter \| Exclusive Event Invite Only
October 17 Toronto	Media Measurement for Marketers \| Seminar Understand how agencies and marketers use data measurement
October 18 Online	Digital Accessibility for Marketers \| Webinar Learn how to ensure your website and marketing activities are inclusive for all
October 15 Start Date	Chartered Marketer Program Prep Course \| Online A self-directed, move-at-your-own-pace course necessary to participate in CMA’s two-year Chartered Marketer program
October 16 Toronto	CX Mixer, Presented by Salesforce \| Social Mixer Series Engage with the customer experience community at Steam Whistle
October 16 Toronto	SEO Essentials \| Seminar Learn how search engines rank sites by assigning authority, relevancy
October 10 Toronto	Maximizing Your Presentation Skills \| Seminar Learn how to adopt a confident and passionate presentation mindset
October 3 Toronto	CMAmedia \| Morning Event Series Make the most of your media investments with the right insights
September 24 Online	Marketing Math \| Course Learn key business metrics to optimize costs and profitability
September 25 Toronto	Insights Mixer, Presented by Environics Analytics \| Social Mixer Series Reconnect with the marketing insights community at Steam Whistle
September 13 Toronto	CMAideas \| Executive Event Series RSVP for an invite to the exclusive Executive Breakfast series
September 13 Online	Crafting a Successful SEO Strategy for Your Business \| Webinar Learn how SEO is evolving and how to keep up
September 17 Online	Digital Analytics \| Course Get inspired to generate hypotheses and analyze results
September 17 Online	Digital Marketing \| Course Familiarize yourself with the digital marketing landscape
September 17 Online	Digital Marketing Strategy \| Course Learn the essentials of building a digital marketing strategy
September 17 Online	Direct Response Marketing \| Course Apply strategies and set measurable objectives across channels
September 17 Online	Integrated Branding \| Course Hone your brand strategy to enhance your organization's value
September 18 Online	Canada’s Mandatory Breach Regulations: Are You Ready? \| Webinar Learn how to prepare and what to expect from the regulator
September 12 Toronto	Content Marketing \| Seminar Learn the what and the why of content marketing
August 29 Toronto	Integrated Marketing Campaign Execution \| Seminar Learn the key steps to execute a successful integrated marketing campaign
August 22 Toronto	Cargo Agency \| Exclusive Event Invite Only
August 23 Online	Marketer of the Year & Lifetime Achievement Award \| CMA Awards Final submissions deadline, noon ET
August 16 Toronto	Developing the Marketing Plan \| Seminar Learn how to prepare for the marketing planning process
July 25 Toronto	MediaIQ Digital \| Exclusive Event Invite Only
July 17 Toronto	Entry Awards Deadline \| CMA Awards Final deadline, noon ET
June 26 Toronto	Salesforce \| Exclusive Event (Invite-Only)
July 4 Toronto	Entry Awards Deadline \| CMA Awards 2^nd deadline, noon ET
June 14 Toronto	Entry Awards Deadline \| CMA Awards 1^st deadline, noon ET
June 14 Toronto	Awards Deadline: Call for Judges Closes \| CMA Awards Apply to be a CMA judge
June 12 Toronto	Media Mixer \| Social Mixer Series Mix and mingle with the media community at Steam Whistle
June 6 Toronto	CMAdigital \| Morning Event Series Explore what’s next in the digital landscape for marketers
May 29 Online	Learn How to Innovate in 12 easy steps! \| Webinar Learn to go from the front end to ideas in just 12 easy steps
May 24 Toronto	President’s Reception \| Exclusive Event (Invite-Only) Join us for an exclusive event following the CMA AGM
May 24 Toronto	Social Media Strategy and Best Practices \| Seminar Learn the fundamentals of how to create a social media strategy
May 15 Online	Olympics, Super Bowl, Big Award Shows: Live TV Advertising & the Impact for Brands \| Webinar The benefit of being in live events from a data perspective.
May 11 Toronto	Ayima \| Exclusive Event (Invite-Only) Ecommerce specialists with creative marketing solutions
May 10 Online	Making the Move to Mobile Analytics \| Webinar Identify Consumer Travel Patterns — Any Day, Any Time, Anywhere
May 9 Toronto	Financial Storytelling \| Seminar Learn how marketing can integrate with Finance to impact business success
May 9 Vancouver	Microsoft & the CMA Exclusive Breakfast \| Roundtable The Future of AI & Intelligent Search
May 7 Online	Digital Analytics \| Course Get inspired to generate hypotheses and analyze results
May 7 Online	Digital Marketing \| Course Familiarize yourself with the digital marketing landscape
May 7 Online	Digital Marketing Strategy \| Course Learn the essentials of building a digital marketing strategy
May 7 Online	Direct Response Marketing \| Course Apply strategies and set measurable objectives across channels
May 7 Online	Integrated Branding \| Course Hone your brand strategy to enhance your organization's value
May 7 Online	Marketing Math \| Course Learn key business metrics to optimize costs and profitability
May 8 Toronto	CMAcx \| Morning Event Series Optimize your Customer Experience journey with key insights
May 2 Toronto	Effective Email Marketing \| Seminar Learn the latest trends and challenges affecting today’s email landscape
April 25 Online	GDPR Countdown \| Webinar Learn how EU's new privacy law impacts Canadian Marketing
April 24 Toronto	CMApipecon, formerly CMAb2b \| Morning Event Series Ensure alignment of sales and marketing to boost your B2B ROI
April 17 Toronto	Project Management for Marketers \| Seminar Prepare yourself for the marketing project management challenge
April 11 Toronto	Digital Mixer, Presented by Microsoft \| Social Mixer Series Discover what’s next with the digital community at Steam Whistle
April 5 Toronto	Copywriting for Marketers \| Seminar Learn how to motivate, persuade and sell
March 21 Toronto	SEO Essentials \| Seminar Generate meaningful and data driven keyword research and content
February 27 Toronto	CMAideas \| Executive Event Series RSVP for an invite to the exclusive Executive Breakfast series
February 27 Toronto	Content Marketing \| Seminar Learn the what and the why of content marketing
February 20 Toronto	B2B Mixer \| Social Mixer Series Build relationships with the B2B community at Steam Whistle
February 13 Toronto	CMAinsights \| Morning Event Series Bringing together the science of data and the art of marketing
February 5 Online	Marketing Math \| Course Learn key business metrics to optimize costs and profitability
February 7 Online	Security and Compliance for Digital Leaders (Authentic Web) \| Webinar Why Domains and DNS Are Mission-Critical to Enterprise Performance
February 1 Toronto	Integrated Marketing Campaign Execution \| Seminar Learn the core building blocks of a successful integrated marketing campaign
January 30 Toronto	Mobile Marketing in the Digital Landscape \| Oath Exclusive Event Learn how to navigate through the clutter of a complex digital landscape
January 24 Vancouver	Vancouver Digital \| Partnered Event Exclusive Networking Event: Driving marketing innovation through digital
January 24-25 Toronto	Marketing Math \| Seminar Learn to calculate key metrics to optimize costs and deliver profits
2017
November 29 Toronto	Media Measurement for Marketers \| Seminar Understand how agencies and marketers use data measurement
November 29 Toronto	Integrated Media's Impact on Customers \| Exclusive Event A neuromarketing look at how direct mail works with digital advertising
December 6 Toronto	Project Management for Marketers Seminar \| Seminar Learn how to effectively initiate and plan a marketing project
December 7 Online	TV and Twitter, Watch What's Happening \| Webinar Be a part of what's happening on TV
November 24 Toronto	CMA Awards Show & Gala \| Awards Canada's #1 Marketing Awards: 50^th Anniversary Edition
November 21 Online	Ad Nation \| Webinar The media habits and assumptions within the Ad Industry
November 15 Toronto	World Marketing Summit \| Partnered Event Discover new marketing strategies for disruptive times
November 14 Online	Best Practices for Video on Twitter \| Webinar Get people to stop scrolling and watch your video
November 7 Toronto	Data Storytelling \| Seminar Explore the fundamentals of data visualization to deliver strategic insights
November 1 Toronto	CMAfuture \| Morning Event Series Learn about the fourth industrial revolution & a data-driven future
October 18 Online	Moving at the speed of millennials \| Webinar Learn how to get the tribe on board with your brand
October 17 Toronto	How to Build Your Personal Brand on Twitter \| Exclusive Event Invitation only: For executives who want to increase their Twitter presence
October 11 Toronto	Council Orientation \| Council Event Learn how our Councils enhance CMA and develop new 2017-18 initiatives
October 12 Toronto	Copywriting for Marketers \| Seminar Copywriting for non-copywriters: Learn how to motivate, persuade and sell
October 5 Toronto	CASL Workshop 2.0 \| Workshop Learn about what’s working, what needs to change
October 4 Toronto	Effective Email Marketing \| Seminar Learn about the latest trends in email design and email technology
October 4 Winnipeg	Project Management for Marketers \| Seminar Learn how to effectively initiate and plan a marketing project
October 2 Online	Marketing Math \| Course Learn key business metrics to optimize costs and profitability
October 3 Toronto	CMAsmallbiz \| Morning Event Series Discover marketing tactics & reimagine email campaigns
September 26 Toronto	Data Storytelling \| Seminar (NEW) Explore the fundamentals of data visualization and how to communicate effectively with data
September 27 Toronto	Insights Mixer, Presented by Environics Analytics \| Social Mixer Series Engage with insights and research leaders in a fun, casual setting
September 28 Online	Video Sponsorships and Branded Entertainment in Canada \| Webinar Find out why branded entertainment business is booming in Canada
September 21 Toronto	Integrated Marketing Campaign Execution \| Seminar (NEW) Learn the core building blocks of a successful integrated marketing campaign
September 25 Online	Digital Analytics \| Course Get inspired to generate hypotheses and analyze results
September 25 Online	Direct Response Marketing \| Course Apply strategies and set measurable objectives across channels
September 25 Online	Integrated Branding \| Course Hone your brand strategy to enhance your organization's value
September 13 Toronto	The Power Writing Workshop \| Seminar Learn tips & techniques that will give your professional writing an added punch
September 13 Toronto	CMAideas II, Presented by Vizeum \| Executive Event Series Digital Marketing Pulse Survey: latest trends and insights
September 18 Online	Digital Marketing \| Course Familiarize yourself with the digital marketing landscape
September 18 Online	Digital Marketing Strategy \| Course Learn the essentials of building a digital marketing strategy
September 7 Online	How Mobile Analytics Can Drive Your Business \| Webinar Learn how mobile analytics can identify consumer travel patterns - any day, any time
August 24 Toronto	Community Management \| Seminar Learn how to grow and better leverage your social media channels
August 15 Toronto	Content Marketing (The New Reality) \| Seminar (NEW) Learn how to create a process and framework for compelling content
August 2 Toronto	Developing the Marketing Plan \| Seminar Learn the essentials of what goes into a successful marketing plan
July 12 Toronto	CMAmixers: Agency \| Social Mixer Series Bringing together agencies, media and PR in a fun, casual setting
July 6 Noon ET	Final Deadline – Call for Entries \| Awards Last chance to enter the 2017 CMA Awards competition. Surge pricing in effect
June 15 Noon ET	Deadline – Call for Judge Applications \| Awards Apply to help determine the best of the best in Canadian marketing
June 6 Toronto	Effective Email Marketing \| Seminar Learn about the latest trends in email design and email technology
June 8 Noon ET	Early Deadline – Call for Entries \| Awards Enter the 2017 CMA Awards competition at a discounted rate
June 13 Toronto	CMAtalent \| Morning Event Series How to apply effective recruitment, training and mentoring strategies
May 18 Toronto	CMAb2b \| Morning Event Series Covering B2B trends, tech, insights and proven content marketing tips
May 16 Toronto	Copywriting for Marketers \| Seminar Copywriting for non-copywriters: Learn how to motivate, persuade and sell
May 15 Online	CASL at 3 Years – A CRTC Update on Enforcement & Expectations \| Webinar CRTC's Dana-Lynn Wood and Lynne Perrault with a CASL enforcement update.
May 11 Toronto	The Exchange Lab: The Future of Programmatic \| Exclusive Event Invitation only. Learn about what is in store for your marketing mix
May 8 Online	Marketing Math \| Course Learn key business metrics to optimize costs and profitability
May 1 Online	Digital Marketing \| Course Familiarize yourself with the digital marketing landscape
May 1 Online	Digital Marketing Strategy \| Course Learn the essentials of building a digital marketing strategy
May 1 Online	Direct Response Marketing \| Course Apply strategies and set measurable objectives across channels
May 1 Online	Integrated Branding \| Course Hone your brand strategy to enhance your organization's value
April 26 Online	CASL - Preparing for the Expiry of Transitional Consent Provisions \| Webinar Gain insight into the legal changes taking place on July 1, 2017
April 25 Toronto	CMAmixers: B2B \| Social Mixer Series Engage with an active group of B2B pros in a fun, casual setting
April 11-12 Toronto	Marketing Math \| Seminar Learn how to calculate key business metrics to optimize costs and deliver profits
April 11 Toronto	CMAconnections \| Morning Event Series Build trust, experiences and loyalty via effective customer engagement
April 12 Montréal	Transform Your Digital Marketing, in Partnership with APCM & AMR \| Event Networking among Montreal’s marketing leaders including Mitch Joel
April 10 Noon ET	Call for Entries Opens \| Awards Enter the 2017 CMA Awards competition for a chance to win
April 10 Noon ET	Call for Judges Opens \| Awards Apply to help determine the best of the best in Canadian Marketing
April 6 Toronto	CMAideas \| Executive Event Series Invitation-only. Featuring provocative keynote speakers for the C-Suite
April 6 Toronto	Project Management \| Seminar Learn how to effectively initiate and plan a marketing project
April 4 Online	Target the (Whole) Market for Growth \| Webinar Turning a media lens to Author Byron Sharp’s ‘Rules for Growth’
March 29 Toronto	Content Marketing Workshop \| Seminar Learn how content marketing is changing, and how you can prepare
March 23 Toronto	CMAinsights \| Morning Event Series Leveraging the science of data and the art of marketing to drive ROI
March 21 Online	Top trends in mobile video: From VR to LIVE \| Webinar Explore new technologies catering to consumers' immersive needs
March 8 Toronto	Accessible Conversations in Marketing, Part 2 of 2 \| Roundtable Experts share accessibility compliance tips and approaches
March 2 Toronto	IBM Exclusive Event: Marketing in the Cognitive Era \| Exclusive Event Invitation only: Learn compelling digital insights from a recent CMO Council study
February 22 Toronto	CMA Digital Mixer \| Social Mixer Series Connect with other digital thought leaders in a fun, casual setting
February 22 Toronto	Storytelling Secrets for Marketers \| Seminar Apply storytelling techniques to craft and deliver impactful stories
February 23 Online	Getting Personal with your Commerce Experience \| Webinar Optimize your analytics to create an engaging customer journey
February 15 Toronto	User Experience 101 \| Seminar Explore and design customer-centric digital experiences
February 16 Toronto	CASL Workshop \| Workshop With new Private Right of Action planned, ensure you're fully compliant
February 13 Online	Marketing Math \| Course Learn key business metrics to optimize costs and profitability
February 9 Toronto	Developing the Marketing Plan \| Seminar Learn the essentials of a successful marketing plan
February 8 Online	Marketing in the Cognitive Era \| Webinar Findings on the digital marketing landscape
January 31 Toronto	Media Measurement for Marketers \| Seminar Learn how to use data measurement to create effective marketing campaigns
January 25 Toronto	Community Management \| Seminar Learn how to grow, nurture and better leverage your social media channels
January 25 Toronto	Accessible Conversations in Marketing, Part 1 of 2 \| Roundtable Learn about accessible design, best practices and guidelines for UX
January 24 Online	Brand You: Building Your Personal Brand \| Webinar Learn how from 20-time Paralympic Gold medalist Benoît Huot
January 23 Online	Digital Marketing Strategy \| Course Learn the essentials of building a digital marketing strategy
January 23 Online	Direct Response Marketing \| Course Apply strategies and set measurable objectives across channels
January 23 Online	Integrated Branding \| Course Hone your brand strategy to enhance your organization's value
January 19 Online	Rogers Exclusive Event: Igniting Technology Innovation \| Exclusive Event Invitation-only. Top female execs explore how tech is transforming business
January 16 Online	Digital Marketing \| Course Familiarize yourself with the digital marketing landscape

Chartered Marketer Program

Commit to your professional growth, manage your skill development and invest in your marketing career with an applied, current and technology-driven curriculum

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Certified Marketing Specialist™ Designation

Earn your designation by successfully completing all five online courses

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Archives

2017