2018-19 Calendar
| October 15 Start Date |
Chartered Marketer Program Prep Course | Online A self-directed, move-at-your-own-pace course necessary to participate in CMA’s two-year Chartered Marketer program |
| October 16 Toronto |
CX Mixer, Presented by Salesforce | Social Mixer Series Engage with the customer experience community at Steam Whistle |
| October 16 Toronto |
SEO Essentials | Seminar Learn how search engines rank sites by assigning authority, relevancy |
| October 17 Toronto |
Media Measurement for Marketers | Seminar Understand how agencies and marketers use data measurement |
| October 18 Online |
Digital Accessibility for Marketers | Webinar Learn how to ensure your website and marketing activities are inclusive for all |
| October 18 Toronto |
Twitter | Exclusive Event Invite Only |
| October 25 Toronto |
CMAprivacy | Morning Event Series Important privacy developments and how they impact your organization |
| November 1 Toronto |
CMAfuture | Morning Event Series Get future ready with new tech, realities and experiences |
| November 7 Toronto |
Copywriting for Marketers | Seminar Learn how to define messages, develop headlines and drive impact |
| November 14 Toronto |
CASL Compliance for the Advanced Practitioner | Seminar Learn how CASL, at the least, affects every Canadian business in existence |
| November 22 Toronto |
Social Insights | Seminar Bringing monitoring, listening and sentiment analysis under a unified strategy |
| November 23 Toronto |
CMA Awards Show & Gala | Awards Celebrate the profession at Canada's #1 Marketing Awards |
| December 4 Toronto |
Project Management for Marketers | Seminar Learn how to effectively initiate and plan a marketing project |
| December 6 Toronto |
Canada Post | Exclusive Event Invite Only |
| January 21 Online |
Digital Analytics | Course From generating hypotheses to developing insights, learn how to use data to improve your campaigns |
| January 21 Online |
Digital Marketing Strategy | Course Understand and serve your ideal customers, set objectives, and develop content strategy |
| January 21 Online |
Digital Marketing | Course Familiarize yourself with today’s changing digital marketing landscape |
| January 21 Online |
Integrated Branding | Course Hone your brand strategy to enhance your organization's value |
| January 28 Online |
Marketing Math | Course Learn how to calculate key business metrics to optimize costs and deliver profits |
| January 31 Toronto |
CMAdigital | Morning Event Series Explore what’s next in the digital landscape for marketers |
| February 13 Toronto |
Martech Winter Mixer | Social Mixer Series Connect at Steam Whistle to chat all things marketing and tech |
| February 20 Toronto |
CMAideas | Leadership Series RSVP for an invite to the exclusive Executive Breakfast series |
| February 28 Toronto |
CMAinsights | Morning Event Series Bringing together the science of data and the art of marketing |
| April 9 Toronto |
President’s Lunch for Council Leaders | Leadership Series An opportunity for Council leaders to connect with CMA’s President |
| April 10 Toronto |
CMAb2b | Morning Event Series Covering B2B trends, tech, insights and proven content marketing tips |
| April 17 Toronto |
Media Spring Mixer | Social Mixer Series Connect at Steam Whistle to chat all things in the media landscape |
| May 8 Toronto |
CMAcx | Morning Event Series Optimize your Customer Experience journey with key insights |
| May 15 Toronto |
Advocacy Workshop | Advocacy & Compliance Series Learn from respected industry leaders on key topics for marketers |
| May 22 Toronto |
President’s Reception | Leadership Series RSVP for this exclusive invitation with CMA’s President & CEO |
| June 5 Toronto |
CMAmartech | Morning Event Series Engage with and hear from leaders in the marketing and tech spaces |
| June 12 Toronto |
B2B Summer Mixer | Social Mixer Series Connect at Steam Whistle to chat all things in the B2B space |
| June 19 Toronto |
Council Year-End Mixer | Leadership Series An opportunity to connect and reflect on the Council term together |
| September 10 Toronto |
CMAideas | Leadership Series RSVP for an invite to the exclusive Executive Breakfast series |
| September 13 Toronto |
Council Orientation | Leadership Series Connect and learn about the upcoming Council term |
| September 18 Toronto |
Insights Fall Mixer | Social Mixer Series Reconnect with the marketing insights community |
| September 25 Toronto |
Regulatory Leader | Morning Event Series Hear from a key thought leader in the Advocacy or Regulatory space |
| October 2 Toronto |
CMAmedia | Morning Event Series Make the most of your media investments with the right insights |
| October 16 Toronto |
CX Fall Mixer | Social Mixer Series Engage with the customer experience community |
| October 30 Toronto |
CMAfuture | Morning Event Series Get future ready with new tech, realities and experiences |
| November 22 Toronto |
Awards Gala | Awards Celebrate the profession at Canada's #1 Marketing Awards |
| On-Demand 24/7 Online |
Social Media Marketing | Course Explore the essentials of social media |
| On-Demand 24/7 Online |
Content Marketing | Course Discover why content marketing is key to modern marketing strategies |
| On-Demand 24/7 Online |
Brand Communications | Course Learn the essentials of executing brand communications that all marketers need to know |
| On-Demand 24/7 Online |
Ethics for Marketers | Course Sharpen your understanding of the ethical standards and practices found within the marketing profession |
Archives
| October 10 Toronto |
Maximizing Your Presentation Skills | Seminar Learn how to adopt a confident and passionate presentation mindset |
| October 3 Toronto |
CMAmedia | Morning Event Series Make the most of your media investments with the right insights |
| September 24 Online |
Marketing Math | Course Learn key business metrics to optimize costs and profitability |
| September 25 Toronto |
Insights Mixer, Presented by Environics Analytics | Social Mixer Series Reconnect with the marketing insights community at Steam Whistle |
| September 13 Toronto |
CMAideas | Executive Event Series RSVP for an invite to the exclusive Executive Breakfast series |
| September 13 Online |
Crafting a Successful SEO Strategy for Your Business | Webinar Learn how SEO is evolving and how to keep up |
| September 17 Online |
Digital Analytics | Course Get inspired to generate hypotheses and analyze results |
| September 17 Online |
Digital Marketing | Course Familiarize yourself with the digital marketing landscape |
| September 17 Online |
Digital Marketing Strategy | Course Learn the essentials of building a digital marketing strategy |
| September 17 Online |
Direct Response Marketing | Course Apply strategies and set measurable objectives across channels |
| September 17 Online |
Integrated Branding | Course Hone your brand strategy to enhance your organization's value |
| September 18 Online |
Canada’s Mandatory Breach Regulations: Are You Ready? | Webinar Learn how to prepare and what to expect from the regulator |
| September 12 Toronto |
Content Marketing | Seminar Learn the what and the why of content marketing |
| August 29 Toronto |
Integrated Marketing Campaign Execution | Seminar Learn the key steps to execute a successful integrated marketing campaign |
| August 22 Toronto |
Cargo Agency | Exclusive Event Invite Only |
| August 23 Online |
Marketer of the Year & Lifetime Achievement Award | CMA Awards Final submissions deadline, noon ET |
| August 16 Toronto |
Developing the Marketing Plan | Seminar Learn how to prepare for the marketing planning process |
| July 25 Toronto |
MediaIQ Digital | Exclusive Event Invite Only |
| July 17 Toronto |
Entry Awards Deadline | CMA Awards Final deadline, noon ET |
| June 26 Toronto |
Salesforce | Exclusive Event (Invite-Only) |
| July 4 Toronto |
Entry Awards Deadline | CMA Awards 2nd deadline, noon ET |
| June 14 Toronto |
Entry Awards Deadline | CMA Awards 1st deadline, noon ET |
| June 14 Toronto |
Awards Deadline: Call for Judges Closes | CMA Awards Apply to be a CMA judge |
| June 12 Toronto |
Media Mixer | Social Mixer Series Mix and mingle with the media community at Steam Whistle |
| June 6 Toronto |
CMAdigital | Morning Event Series Explore what’s next in the digital landscape for marketers |
| May 29 Online |
Learn How to Innovate in 12 easy steps! | Webinar Learn to go from the front end to ideas in just 12 easy steps |
| May 24 Toronto |
President’s Reception | Exclusive Event (Invite-Only) Join us for an exclusive event following the CMA AGM |
| May 24 Toronto |
Social Media Strategy and Best Practices | Seminar Learn the fundamentals of how to create a social media strategy |
| May 15 Online |
Olympics, Super Bowl, Big Award Shows: Live TV Advertising & the Impact for Brands | Webinar The benefit of being in live events from a data perspective. |
| May 11 Toronto |
Ayima | Exclusive Event (Invite-Only) Ecommerce specialists with creative marketing solutions |
| May 10 Online |
Making the Move to Mobile Analytics | Webinar Identify Consumer Travel Patterns — Any Day, Any Time, Anywhere |
| May 9 Toronto |
Financial Storytelling | Seminar Learn how marketing can integrate with Finance to impact business success |
| May 9 Vancouver |
Microsoft & the CMA Exclusive Breakfast | Roundtable The Future of AI & Intelligent Search |
| May 7 Online |
Digital Analytics | Course Get inspired to generate hypotheses and analyze results |
| May 7 Online |
Digital Marketing | Course Familiarize yourself with the digital marketing landscape |
| May 7 Online |
Digital Marketing Strategy | Course Learn the essentials of building a digital marketing strategy |
| May 7 Online |
Direct Response Marketing | Course Apply strategies and set measurable objectives across channels |
| May 7 Online |
Integrated Branding | Course Hone your brand strategy to enhance your organization's value |
| May 7 Online |
Marketing Math | Course Learn key business metrics to optimize costs and profitability |
| May 8 Toronto |
CMAcx | Morning Event Series Optimize your Customer Experience journey with key insights |
| May 2 Toronto |
Effective Email Marketing | Seminar Learn the latest trends and challenges affecting today’s email landscape |
| April 25 Online |
GDPR Countdown | Webinar Learn how EU's new privacy law impacts Canadian Marketing |
| April 24 Toronto |
CMApipecon, formerly CMAb2b | Morning Event Series Ensure alignment of sales and marketing to boost your B2B ROI |
| April 17 Toronto |
Project Management for Marketers | Seminar Prepare yourself for the marketing project management challenge |
| April 11 Toronto |
Digital Mixer, Presented by Microsoft | Social Mixer Series Discover what’s next with the digital community at Steam Whistle |
| April 5 Toronto |
Copywriting for Marketers | Seminar Learn how to motivate, persuade and sell |
| March 21 Toronto |
SEO Essentials | Seminar Generate meaningful and data driven keyword research and content |
| February 27 Toronto |
CMAideas | Executive Event Series RSVP for an invite to the exclusive Executive Breakfast series |
| February 27 Toronto |
Content Marketing | Seminar Learn the what and the why of content marketing |
| February 20 Toronto |
B2B Mixer | Social Mixer Series Build relationships with the B2B community at Steam Whistle |
| February 13 Toronto |
CMAinsights | Morning Event Series Bringing together the science of data and the art of marketing |
| February 5 Online |
Marketing Math | Course Learn key business metrics to optimize costs and profitability |
| February 7 Online |
Security and Compliance for Digital Leaders (Authentic Web) | Webinar Why Domains and DNS Are Mission-Critical to Enterprise Performance |
| February 1 Toronto |
Integrated Marketing Campaign Execution | Seminar Learn the core building blocks of a successful integrated marketing campaign |
| January 30 Toronto |
Mobile Marketing in the Digital Landscape | Oath Exclusive Event Learn how to navigate through the clutter of a complex digital landscape |
| January 24 Vancouver |
Vancouver Digital | Partnered Event Exclusive Networking Event: Driving marketing innovation through digital |
| January 24-25 Toronto |
Marketing Math | Seminar Learn to calculate key metrics to optimize costs and deliver profits |
2017 |
|
| November 29 Toronto |
Media Measurement for Marketers | Seminar Understand how agencies and marketers use data measurement |
| November 29 Toronto |
Integrated Media's Impact on Customers | Exclusive Event A neuromarketing look at how direct mail works with digital advertising |
| December 6 Toronto |
Project Management for Marketers Seminar | Seminar Learn how to effectively initiate and plan a marketing project |
| December 7 Online |
TV and Twitter, Watch What's Happening | Webinar Be a part of what's happening on TV |
| November 24 Toronto |
CMA Awards Show & Gala | Awards Canada's #1 Marketing Awards: 50th Anniversary Edition |
| November 21 Online |
Ad Nation | Webinar The media habits and assumptions within the Ad Industry |
| November 15 Toronto |
World Marketing Summit | Partnered Event Discover new marketing strategies for disruptive times |
| November 14 Online |
Best Practices for Video on Twitter | Webinar Get people to stop scrolling and watch your video |
| November 7 Toronto |
Data Storytelling | Seminar Explore the fundamentals of data visualization to deliver strategic insights |
| November 1 Toronto |
CMAfuture | Morning Event Series Learn about the fourth industrial revolution & a data-driven future |
| October 18 Online |
Moving at the speed of millennials | Webinar Learn how to get the tribe on board with your brand |
| October 17 Toronto |
How to Build Your Personal Brand on Twitter | Exclusive Event Invitation only: For executives who want to increase their Twitter presence |
| October 11 Toronto |
Council Orientation | Council Event Learn how our Councils enhance CMA and develop new 2017-18 initiatives |
| October 12 Toronto |
Copywriting for Marketers | Seminar Copywriting for non-copywriters: Learn how to motivate, persuade and sell |
| October 5 Toronto |
CASL Workshop 2.0 | Workshop Learn about what’s working, what needs to change |
| October 4 Toronto |
Effective Email Marketing | Seminar Learn about the latest trends in email design and email technology |
| October 4 Winnipeg |
Project Management for Marketers | Seminar Learn how to effectively initiate and plan a marketing project |
| October 2 Online |
Marketing Math | Course Learn key business metrics to optimize costs and profitability |
| October 3 Toronto |
CMAsmallbiz | Morning Event Series Discover marketing tactics & reimagine email campaigns |
| September 26 Toronto |
Data Storytelling | Seminar (NEW) Explore the fundamentals of data visualization and how to communicate effectively with data |
| September 27 Toronto |
Insights Mixer, Presented by Environics Analytics | Social Mixer Series Engage with insights and research leaders in a fun, casual setting |
| September 28 Online |
Video Sponsorships and Branded Entertainment in Canada | Webinar Find out why branded entertainment business is booming in Canada |
| September 21 Toronto |
Integrated Marketing Campaign Execution | Seminar (NEW) Learn the core building blocks of a successful integrated marketing campaign |
| September 25 Online |
Digital Analytics | Course Get inspired to generate hypotheses and analyze results |
| September 25 Online |
Direct Response Marketing | Course Apply strategies and set measurable objectives across channels |
| September 25 Online |
Integrated Branding | Course Hone your brand strategy to enhance your organization's value |
| September 13 Toronto |
The Power Writing Workshop | Seminar Learn tips & techniques that will give your professional writing an added punch |
| September 13 Toronto |
CMAideas II, Presented by Vizeum | Executive Event Series Digital Marketing Pulse Survey: latest trends and insights |
| September 18 Online |
Digital Marketing | Course Familiarize yourself with the digital marketing landscape |
| September 18 Online |
Digital Marketing Strategy | Course Learn the essentials of building a digital marketing strategy |
| September 7 Online |
How Mobile Analytics Can Drive Your Business | Webinar Learn how mobile analytics can identify consumer travel patterns - any day, any time |
| August 24 Toronto |
Community Management | Seminar Learn how to grow and better leverage your social media channels |
| August 15 Toronto |
Content Marketing (The New Reality) | Seminar (NEW) Learn how to create a process and framework for compelling content |
| August 2 Toronto |
Developing the Marketing Plan | Seminar Learn the essentials of what goes into a successful marketing plan |
| July 12 Toronto |
CMAmixers: Agency | Social Mixer Series Bringing together agencies, media and PR in a fun, casual setting |
| July 6 Noon ET |
Final Deadline – Call for Entries | Awards Last chance to enter the 2017 CMA Awards competition. Surge pricing in effect |
| June 15 Noon ET |
Deadline – Call for Judge Applications | Awards Apply to help determine the best of the best in Canadian marketing |
| June 6 Toronto |
Effective Email Marketing | Seminar Learn about the latest trends in email design and email technology |
| June 8 Noon ET |
Early Deadline – Call for Entries | Awards Enter the 2017 CMA Awards competition at a discounted rate |
| June 13 Toronto |
CMAtalent | Morning Event Series How to apply effective recruitment, training and mentoring strategies |
| May 18 Toronto |
CMAb2b | Morning Event Series Covering B2B trends, tech, insights and proven content marketing tips |
| May 16 Toronto |
Copywriting for Marketers | Seminar Copywriting for non-copywriters: Learn how to motivate, persuade and sell |
| May 15 Online |
CASL at 3 Years – A CRTC Update on Enforcement & Expectations | Webinar CRTC's Dana-Lynn Wood and Lynne Perrault with a CASL enforcement update. |
| May 11 Toronto |
The Exchange Lab: The Future of Programmatic | Exclusive Event Invitation only. Learn about what is in store for your marketing mix |
| May 8 Online |
Marketing Math | Course Learn key business metrics to optimize costs and profitability |
| May 1 Online |
Digital Marketing | Course Familiarize yourself with the digital marketing landscape |
| May 1 Online |
Digital Marketing Strategy | Course Learn the essentials of building a digital marketing strategy |
| May 1 Online |
Direct Response Marketing | Course Apply strategies and set measurable objectives across channels |
| May 1 Online |
Integrated Branding | Course Hone your brand strategy to enhance your organization's value |
| April 26 Online |
CASL - Preparing for the Expiry of Transitional Consent Provisions | Webinar Gain insight into the legal changes taking place on July 1, 2017 |
| April 25 Toronto |
CMAmixers: B2B | Social Mixer Series Engage with an active group of B2B pros in a fun, casual setting |
| April 11-12 Toronto |
Marketing Math | Seminar Learn how to calculate key business metrics to optimize costs and deliver profits |
| April 11 Toronto |
CMAconnections | Morning Event Series Build trust, experiences and loyalty via effective customer engagement |
| April 12 Montréal |
Transform Your Digital Marketing, in Partnership with APCM & AMR | Event Networking among Montreal’s marketing leaders including Mitch Joel |
| April 10 Noon ET |
Call for Entries Opens | Awards Enter the 2017 CMA Awards competition for a chance to win |
| April 10 Noon ET |
Call for Judges Opens | Awards Apply to help determine the best of the best in Canadian Marketing |
| April 6 Toronto |
CMAideas | Executive Event Series Invitation-only. Featuring provocative keynote speakers for the C-Suite |
| April 6 Toronto |
Project Management | Seminar Learn how to effectively initiate and plan a marketing project |
| April 4 Online |
Target the (Whole) Market for Growth | Webinar Turning a media lens to Author Byron Sharp’s ‘Rules for Growth’ |
| March 29 Toronto |
Content Marketing Workshop | Seminar Learn how content marketing is changing, and how you can prepare |
| March 23 Toronto |
CMAinsights | Morning Event Series Leveraging the science of data and the art of marketing to drive ROI |
| March 21 Online |
Top trends in mobile video: From VR to LIVE | Webinar Explore new technologies catering to consumers' immersive needs |
| March 8 Toronto |
Accessible Conversations in Marketing, Part 2 of 2 | Roundtable Experts share accessibility compliance tips and approaches |
| March 2 Toronto |
IBM Exclusive Event: Marketing in the Cognitive Era | Exclusive Event Invitation only: Learn compelling digital insights from a recent CMO Council study |
| February 22 Toronto |
CMA Digital Mixer | Social Mixer Series Connect with other digital thought leaders in a fun, casual setting |
| February 22 Toronto |
Storytelling Secrets for Marketers | Seminar Apply storytelling techniques to craft and deliver impactful stories |
| February 23 Online |
Getting Personal with your Commerce Experience | Webinar Optimize your analytics to create an engaging customer journey |
| February 15 Toronto |
User Experience 101 | Seminar Explore and design customer-centric digital experiences |
| February 16 Toronto |
CASL Workshop | Workshop With new Private Right of Action planned, ensure you're fully compliant |
| February 13 Online |
Marketing Math | Course Learn key business metrics to optimize costs and profitability |
| February 9 Toronto |
Developing the Marketing Plan | Seminar Learn the essentials of a successful marketing plan |
| February 8 Online |
Marketing in the Cognitive Era | Webinar Findings on the digital marketing landscape |
| January 31 Toronto |
Media Measurement for Marketers | Seminar Learn how to use data measurement to create effective marketing campaigns |
| January 25 Toronto |
Community Management | Seminar Learn how to grow, nurture and better leverage your social media channels |
| January 25 Toronto |
Accessible Conversations in Marketing, Part 1 of 2 | Roundtable Learn about accessible design, best practices and guidelines for UX |
| January 24 Online |
Brand You: Building Your Personal Brand | Webinar Learn how from 20-time Paralympic Gold medalist Benoît Huot |
| January 23 Online |
Digital Marketing Strategy | Course Learn the essentials of building a digital marketing strategy |
| January 23 Online |
Direct Response Marketing | Course Apply strategies and set measurable objectives across channels |
| January 23 Online |
Integrated Branding | Course Hone your brand strategy to enhance your organization's value |
| January 19 Online |
Rogers Exclusive Event: Igniting Technology Innovation | Exclusive Event Invitation-only. Top female execs explore how tech is transforming business |
| January 16 Online |
Digital Marketing | Course Familiarize yourself with the digital marketing landscape |
Chartered Marketer Program
Commit to your professional growth, manage your skill development and invest in your marketing career with an applied, current and technology-driven curriculum
Certified Marketing Specialist™ Designation
Earn your designation by successfully completing all five online courses
