Simon Sikorski has been appointed as the CEO of McCann Worldgroup Canada, responsible for the management of all country activity across McCann, MRM//McCann, Momentum and McCann Health agencies in Toronto, Montreal, Calgary and Vancouver offices. Simon will work with all these agencies to deliver market-leading initiatives that help brands play a meaningful role in Canadian’s lives. He is a seasoned business leader who has worked in the advertising communications industry in both North America and Europe for over 25 years.
Raised in Sarnia, Ontario, Simon has also lived across the nation, having spent time studying and working in Ottawa, Hamilton, Toronto and Vancouver. He has a Bachelor of Commerce degree from McMaster University.
Chief Marketing Officer
Susan Irving is an industry leader with a passion for brands and a reputation for delivering business results through strategic integrated marketing campaigns. Now, as Chief Marketing Officer for Kruger Products L.P., Susan is responsible for leading the marketing team to set the vision, strategic direction, and drive business performance for all Kruger Products brands and marketing activities in Canada and the United States. She is also a key member of the Company’s Executive Team.
As an accomplished marketer, Susan has been recognized with several industry accolades including CMAs, Cassies, Cannes Lions, The Bessies, Media Innovation Awards and Canadian New Media Awards. She was also among Marketing Magazine’s prestigious Top 30 under 30.
SVP, Creative Director
Chris Booth is an SVP Creative Director at BBDO Toronto. During his more than 6 years at BBDO he has led both highly effective and internationally award-winning campaigns across diverse categories, from financial, to confectionary, telcoms, health care, and more.
Prior to BBDO, Chris worked at some of Toronto’s most creative agencies including DDB, john st., and also spent 3 and half years helping Rethink launch and grow their operations in Toronto.
More recently, Chris has also enjoyed directing his own film work, including the One Show, double Gold winning film, Notes, for stationery store, Take Note.
Executive Vice President and CMO
Andrea Fiederer is Executive Vice President and Chief Marketing Officer of goeasy Ltd., an alternative financial services company that operates through two business units, easyhome, Canada’s largest lease-to-own retailer and easyfinancial, a non-prime consumer lender that provides everyday Canadians with access to credit as we help them on the path to improved financial outcomes. Andrea’s background includes a broad range of business expertise acquired in both management consulting having worked at BearingPoint, and through a variety of marketing roles that span the past 15 years. Over that time, Andrea has held progressively senior roles at some of Canada’s top organizations including TELUS, XM Satellite Radio and more Mobilicity. In addition to Andrea’s Executive leadership role at goeasy, she is also responsible for founding goeasy’s Women in Leadership program designed to help grow and develop female talent within the organization through mentorship, learning and professional development. In 2016, Andrea was named one of Canada’s Top 100 Most Powerful Woman through the Women's Executive Network (WXN), Canada's leading organization dedicated to the advancement and recognition of women in management, executive, professional and board roles. Andrea holds a Master of Business Degree from the Schulich School of Business and a Bachelor of Commerce Degree from McGill University.
Co-Founder and COO
GIANTS & GENTLEMAN ADVERTISING INC.
Gino understands clients because he was one for 18 years, in senior leadership positions at places like Colgate, Campbell’s Soup and Telus. This explains his obsession with work that gets results. At G&G, his sharp insights inspire smart work for all of our clients. Like all great strategists, Gino knows a lot about a lot but still loves diving through piles of research to strike gold (which he has many times on the awards circuit). As a Brand Director at Labatt, he earned two Cannes Lions Awards and was named Marketing Magazine’s “Marketer that Matters”.
VP, Enterprise Digital Marketing
OMNICOM MEDIA GROUP
The break-neck pace of change in technology and media consumption has outpaced how marketers plan their communications. As CEO of OMD Canada, Cathy Collier, is at the helm of Canada’s largest and most successful media organization. By harnessing the power of advanced analytics, marketing science, and placing client’s business performance at the heart of all innovation planning – Cathy has helped redefine the role and increased the value her team brings to an incredible roster of clients.
Over the course of nearly two decades with Cossette Media, Cathy’s leadership brought Cossette Media three gold Media Lions and an armful of numerous other awards. She has enjoyed continued success at OMD, placing in the top two at Media Agency of the Year for the past four of five years.
Cathy is very active in advancing the Canadian media industry. She is Board Chair of numeris, Chairs the Canadian Young Media Lions competition and has judged twice at the Cannes Media Lions festival.
Lawrence is the Marketing Director for the Hyundai brand in Canada. He reluctantly accepts the term “industry veteran” and has spent the last 15 or so years in senior marketing roles for brands such as Toyota, Kia, Mazda and Mitsubishi across Europe, the Middle East and North America. His career started in his native United Kingdom working for a Korean car brand called Daewoo whose vision was to be the most customer focused car company. Customer focus, and seeing things through that lens, has been his formula ever since.
VP Growth Marketing Canada
As Vice President of Growth Marketing for Canada, Luxy provides leadership and hands-on management to define marketing strategy development and field execution, in collaboration with Americas Marketing & Communications leadership team, and the broader global marketing community. She is passionate about creating and leading winning teams, who collaborate, bring their best selves to deliver exceptional business results.
Outside of the office, Luxy finds ways to give back to the community by teaching, being an active member of the Canadian Marketing Council, or getting involved in various boards as an advisor. When she’s not working, Luxy enjoys spending time with her husband and twins, travelling near and far.
Luxy received her Hons. BSc from the University of Toronto and was awarded her MBA from the University of London in England.