CMA Awards Gala 2019

Congratulations to all 2019 CMA Award Winners! Don't forget, 2020 Entries open in May!

Check out all the photos from CMA Awards Show & Gala!

If you'd like to order additional trophies, please complete the form below. Each trophy is $249 + tax plus $25 shipping. Please note that your trophy will be printed exactly as you specify, so please double check before you submit. To order a different trophy, please complete a separate form. This form is simply to collect trophy details; an email will be sent to you with billing information and how to pay after January 6 when orders are placed. Trophies will be delivered in February.

 


TD Analytics

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freeman     IGM Financials      Google

cleansheet      inbox marketer     kaiser lachance    triangles

Calgary Film Centre    Pinterest

cadbury     Nabs    Steam Whistle

accenture  Active  bmo   brightworks
keilhauer   Loblaw   Mastercard   Microsoft

marketer
Premiere Awards

Marketer of the Year, Presented by IGM Financial
Lifetime Achievement
Best of the Best
Top Cause

Marketer of the Year, Presented by IGM Financial

The Marketer of the Year award celebrates a Canadian individual who displays outstanding marketing acumen and leadership over the last year.

 

The 2019 Marketer of the Year is Antoinette Benoit, senior vice-president and chief marketing officer, McDonald’s Canada. 

Antoinette Benoit, Chief Marketing Officer of McDonald’s Restaurants of Canada, boasts a prodigious list of successes.
 
Relocating from France to Canada, Antoinette brings an uncommon vision and cultural experience to marketing.  Her ability to strike a balance between brand DNA and the potential to innovate has been a big part of McDonald’s success both here and in Europe.  Groundbreaking Canadian-created campaigns like Is It Still a Big Mac?, Big Mac x Bacon and Follow the Arches - a Cannes Lions Grand Prix winner - garnered international attention and acclaim.
 
Antoinette and her team achieved results by transforming the Canadian market into a creative lab for the global network.  Relentlessly evaluating and adjusting her marketing approach, Antoinette is committed to constant innovation and investing in the right channels.  This led to tripling the brand’s digital media budget, an increased social media presence and quirkier uses of traditional ad formats to directly connect with consumers.
 
In the past 18 months, Antoinette’s team successfully introduced key product innovations such as McDelivery, mobile ordering through the MyMcD’s app and a major campaign that’s revolutionizing the way this iconic brand cooks and serves classic beef burgers.

In addition to McDonald’s successful campaigns, Antoinette was chosen to join 150 inspiring Canadian women to speak to the next generation of leaders in Your Turn: Powerful Thoughts from Today’s Women to the Next.  She continues to educate and inspire through thought leadership and as a board member for Ronald McDonald House Canada.
 
Proven talent and accomplishment has ensured she is honoured as a leading marketer, including being recognized as one of Strategy Magazine’s 2019 Marketers of the Year and the first Canadian woman to make Ad Age’s Women to Watch list.
 
Pushing boundaries and maximizing creativity are the hallmarks of Antoinette’s impressive career.  Without question, Antoinette Benoit delivers.

 

Maya LangeLori DavisonJudy JohnDuncan FultonMercuri Dominic Reiss Dani Deluce Robert Day Christine Furlong JohnHinds Ossie Woodrooffe Rob

Lifetime Achievement

The Lifetime Achievement Award, presented by IGM Financial, celebrates an individual who has elevated the profession of marketing over the last 20+ years.

 

The 2019 Lifetime Achievement Award, presented by IGM Financial, was presented to former CMA Board Chair, Stephen Brown, president of FUSE. 

Tenacity, commitment and passion are the driving forces behind Stephen Brown’s marketing and advertising career.
 
After 20+ years in the industry, Stephen has delivered excellence in virtually every discipline, from brand and CRM to social media and experiential marketing.  His clients have included CIBC, Hyundai and Canadian Tire, to name but a few.
 
In 2003, Stephen and his partners launched FUSE – an agency focused on delivering innovative marketing solutions that drive sales and deliver real results.  FUSE’s stellar success can be directly credited to his vision and leadership.
 
Over the years, Stephen has been active with the Canadian Marketing Association (CMA) and has served as Chair of the Board of Directors in 2015.
 
Beyond industry participation, he is committed to making a positive impact to people in the community.  He serves on the board of Casey House, Canada’s leading HIV/AIDS hospital and Covenant House Foundation.  Stephen was also a Partner with Social Venture Partnership further helping those in need.
 
Although Stephen has major marketing campaigns under his belt, his experience goes far beyond technical expertise.  He and his partners have invested heavily in building an agency where people want to grow their career and clients want to partner for exciting projects.  Recently, even more diversity and inclusion work has been added to the company’s roster of achievements.
 
The entrepreneurial story of FUSE is one of the main and overarching successes of Stephen’s career.  Together with his original partners, he has weathered a mega financial crisis, digital transformation and other dramatic events.  But, with nimbleness and entrepreneurial spirit, they continue to excel.
 
Today, FUSE has almost 100 employees, is diversified across three business units and boasts an impressive roster of clients throughout North America.  The agency remains independent and fiercely relevant - credit to the extraordinary achievements of Stephen Brown.

 

Laliberte Guy Torella John Levine Alan Philips Bruce Elder Judy Bassett Rich Furneaux Hugh Marilyn Stewart

Best of the Best

Celebrating the most Gold medals won at the CMA Awards this year, the Best of the Best Award is recognized as the top campaign of the year.

 

The 2019 Best of the Best Award was presented to Black & Abroad for its powerful Go Back to Africa campaign, in partnership with creative agency FCB/SIX

Go Back to Africa is a pan-African tourism campaign that turns a racial slur into an uplifting call to action for Black & Abroad, a North American travel brand serving the black community.
 
Black & Abroad discovered two barriers to promoting African tourism.  The first was widespread misconceptions of Africa as dangerous and undesirable.  The second was under-representation of black tourists in commercial travel imagery.
 
The goal: create a positive narrative around black travel while building Black & Abroad’s brand equity.
 
Sadly, racial slurs like “go back to Africa” are used on social media platforms and that narrative has to change.  The strategy was to flip the slur and make it a rallying point.  The campaign brazenly hijacked hateful uses of “go back to Africa” on Twitter, redacted racist context, then used it as positive content for hyper-targeted ads.
 
Hateful tweets can become powerful raw material to shape a better story about Africa:  one that involved, rather than excluded, the black community.  But completing the story required images of real black travellers in Africa.  The opportunity was to find those images.
 
The solution was an algorithm that combs Twitter, Facebook and Instagram for African travel-related visuals, then uses Google Vision AI to identify context and composition.
 
The ads drive to GoBackToAfrica.com, a mobile hub designed to address the lack of representation in commercial travel imagery.  This unique content platform contains 54 country galleries, celebrating the black community travelling in Africa.
 
By flipping from hate to a proud headline, this campaign is helping to rewrite the narrative in a powerful way.


Credits


Agency: FCB/SIX
Chief Creative Officer:
Ian Mackenzie
Associate Creative Directors: Frederick Nduna, Andrew Bernardi
Designer: Ramon Charles
Copywriter: Curtis Chapman
Account Director: Fraser Jackson
Integrated Producer: Gillian Morrison
Junior Producer: Kristine Lippett
EVP, Strategy: Anna Percy-Dove
Director, Strategy: Paul Hanlon
Strategist: Simran Kaur
Senior Manager, Data Analytics: Andrew Yang
Data Analyst: Abdul Dau
VP, Head of Data and Technology: Jacob Ciesielski
Product & Technology Solutions: John Sime
Front-End Developer: Heung Lee
President: Andrea Cook
SVP, Director of Global Communications & PR: Melanie Mitchem
Post Production House: Rooster Post Production
Editor: Colin Murdock, Jeff Poremba
Assistant Editor: Shane Preston
Executive Producer: Yumi Suyama
Media Agency: Initiative Media
Public Relations: Shannon Stephaniuk - Glossy PR
Music/Sound: Grayson Matthews
Audio Design Music Producer: Mark Domitric
Sound Engineer: Vlad Nikolic
Media Producer: Nicholas Shaw

Top Cause

New for 2019, the Top Cause Award celebrates the top campaign recognized in the Health Care and Social Causes categories.

 

The 2019 Top Cause Award was presented to SickKids Foundation for their SickKids VS – Crews campaign in partnership with marketing and communications agency Cossette.

The SickKids’ VS - Crews campaign has been wildly successful and 2018 would be the most ambitious year yet.  The goal was to raise $1.3 billion over 10 years to build a new SickKids’ hospital.  Surprisingly, the biggest obstacle was past fundraising success.  The campaign had already converted the majority of prospects into monthly donors so the remaining contributor pool wasn’t big enough to achieve the target.  A whole new audience had to be inspired.
 
Research shows that giving to a cause is a statement of belief and belonging.  People express themselves as part of a group, sharing values, feeling pride and deepening relationships through their collective efforts.  In addition, people are more likely to donate if someone they know asks them to.  This highlights the role of influencers.
 
The creative was simple and inspired: harness people’s differences to rally them in support of SickKids.  Dozens of subcultures called “crews” were pinpointed to activate people’s sense of identification.
 
The heart of the campaign engaged 52 unique influencers to rally support within their crews.  Celebrities from Toronto Raptor’s Fred VanVleet and Olympic sprinter Andre Degrasse to mid-tier and micro role models reached out on their social platforms for SickKids and the need to build a new hospital.  They shared content from inspirational personal stories to provocative rallying cries across Instagram, Snapchat, YouTube, Facebook and Twitter.  The content generated conversations and buzz that drove an online conversion.  The campaign also leveraged an epic video that showed different crews coming together, answering the call to action and converging on the site of the future hospital.
 
Despite impressive previous fundraising results, this was one of the most successful campaigns ever.  Substantially exceeding the objective, this effort proves that when people come together for a cause, they can literally change the world.


Credits


Agency: Cossette
Global Chief Creative Officers: Carlos Moreno, Peter Ignazi
Creative Director/CW: Craig McIntosh, Jinnean Barnard
Creative Director/AD: Jaimes Zentil, Mario Cesareo
Copywriters: Jordan Hamer, Elijah DiGangi
Art Directors: Spencer Dingle, Andy Ng
Agency Producer: Erica Metcalfe
Account Coordinator: Dayna Blustein
Account Executives: Hillary Gonzalez, Rina McNicol, Emma Sleeper
Business Director: Daniel Dolan
Group Business Director: Melissa Levenberg
VP, Brand Director: Tishan Canagasaby
Strategist: Rami Dudin
Strategy Director: Denika Angelone
SVP, Strategy: Rosie Gentile
Senior Retoucher: Trevor Gauthier
Senior Production Artist: Shireen Kok
Studio Director: Raquel Mullen
Print Producer: Dawn-Marie Mills
Production House: Scouts Honour
Directors: Mark Zibert, Kevin Foley
DOPs: Chris Mably, Kiel Milligan
Executive Producer(s): Rita Popielak, Simon Dragland
Line Producers: Rita Popielak, Jeff Schwartz
Editing House: The Assembly Reps
Editors: Steve Puhach, Mitch Finn
Animation/CG: The Vanity / SHED
Online Facility: The Vanity Flame
Artist: Naveen Srivastava
Colourist: Andrew Exworth
Photography Studio: JKReps
Photographer: Sandy Pereira
Audio House: Berkeley Inc.
Music Creative Director: Jared Kuemper
Music Licensing: Francois Lachance of Music Rights Clearance Inc
Song: “Moonlight” by Nicholas Britell
Digital Production Company: Array of Stars
Media Company: OMD
Managing Director: Jammie Ogle
Senior Strategist: Rebecca Shrimpton
PR Company: Citizen
Senior Account Manager: Erin Banting
Senior Account Manager: Rebecca Myers​

Client​: SickKids Foundation
VP, Brand Strategy and Communications: Lori Davison, Heather Clark
Director, Integrated Brand Marketing: Kate Torrance, Noelle de la Mothe
Director, Public Relations: Sandra Chiovitti
Associate Director, Community Stakeholder Relations: Lisa Charendoff
Director, Digital Projects: Harleen Bhogal ​
Marketing Manager): Tina Tieu-Lafrance, Tanya Tucker
Coordinator, Public Relations: Madeline Salerno

marketer
Congratulations to This Year's Winners!

It takes a team of Clients and Agencies working together to deliver on Strategy, Creativity & Results

winners

CMA Awards winners have been chosen from a record number of entries that were judged across six disciplines: brand building, business impact, customer experience, engagement, innovative media and martech.

Within each discipline, entries compete with campaigns in one of nine categories (automotive, business, consumer products, consumer services, financial, food & beverage, health care, retail and social causes).

Automotive

Brand Building

Award: Gold
Campaign: Hyundai Transformation
Company: Hyundai Canada
Agency: Innocean Canada

Hyundai is one of Canada's fastest-growing mainstream automaker in 2019. With a reinvigorated product line and a new marketing approach, Hyundai is growing in a declining market. A new approach targeting automotive shoppers with the right information at the right time is creating unprecedented interest in the brand and delivering real business impact.

Credit: Innocean Worldwide Canada COO – Norm Melamed VP, Group Account Director – Christine Smith Account Director – Jennifer Green Account Director – Mark Berado Strategy Director – Ryan Lacquement Executive Creative Director – Ian MacKellar, Simon Duffy Creative Director (Art Director) – Andrei Sherwin, Bart Smith Creative Director – Tim Das, Don Embree Art Director - Jess Nichols Copywriter - Ryan Hanson Executive Producer – Alina Prussky VP, Media Operations – Spiro Paravantes Group Director, Digital Media – Caroline Canlas Group Buying Director - Fiona Swanek Media Director – Tania Cuch Media Supervisor – Estelle Nguyen Group Director, Programmatic & Ad Operations – Tracy Ball Hyundai Canada President & CEO – Don Romano Marketing Director – Lawrence Hamilton National Manager, Marketing Communications – Vito Sacchetti Retail Advertising Manager – David Quon Digital Marketing Specialist – Jennifer Songvilay Brand Advertising Specialist – Megan Farr Retail Advertising Analyst – Rebecca Giancola Executive Coordinator, Marketing – Glenn Choi

Award: Silver
Campaign: Power to the People
Company: Volkswagen Canada
Agency: DDB Canada

Credits: Rimando Agency Producer(s): Sumit Anjwani, Shaya Omidvar, Julia Morris Account Team (include names/titles): Ben Archer, Group Account Director; Sarah Jue, Account Director; Ines Khadr, Account Coordinator Strategy: Kristian Visconti Lead Designer: Carla Rimando, Christian Steffan Tech Director: Dylan Dempsey Developer: Jay Catalan Social Media Director: Steph Joudrey TELEVISION: Agency: DDB Canada Chief Creative Officer: Brent Choi VP, Creative Director: Erin Kawalecki Copywriter: Eric Grimes Art Director: Carla Rimando Agency Producer: Sumit Anjwani, Shaya Omidvar, Julia Morris Account Team (names & titles): Ben Archer, Group Account Director Strategy: Kristian Visconti Social Media Strategy: Steph Joudrey Media Company: Touché Production Company (please provide URL): Hoonigan Media Machine https://www.hoonigan.com/ Director: Brian Scotto Director of Photography: Pierre Wikberg Cameraman: The people of Sorel-Tracy, QC Executive Producer: Gil Marsden (for Hoonigan Media Machine) Line Producer: Sebastien Poussard Post-Production Company: Hoonigan Media Machine https://www.hoonigan.com/ Editor: Keegan Wilcox Online Editor: Colourist: Jerimiah Morey Audio House: Hoonigan Media Machine https://www.hoonigan.com Talent: Maryeve Dufault, Eric Dufault, The people of Sorel-Tracy, QC VFX/Animation Co: Hoonigan Media Machine https://www.hoonigan.com/ Other (name & titles): Sound Mix: Barry Neely; Sound Design: Randy Torres; Production Designer: Melissa Broker PUBLIC RELATIONS: Agency: DDB PR PR Manager: Paige Calvert MEDIA: Media Agency: Touché Primary Contact: Kimberlie Hubiak Other (name & titles): Ariuna Vanchikova, Supervisor, Media Strategy

Award: Bronze
Campaign: A Ride Like No Other
Company: Can-Am – On-Road
Agency: Touché!

Client credits: Can-Am On-Road

Josee Perrault - Senior Vice-President, Can-Am On-Road
Julie Tourville - Global Marketing Director, Can-Am On-Road
Martin Éthier - Global Marketing Manager, Can-Am On-Road
Janique Robert - Global Marketing Manager, Can-Am On-Road
Sophie Masse - Global Marketing Coordinator, Can-Am On-Road
Isabelle Morin - Global Marketing Coordinator, Can-Am On-Road
Evelyne Plante - Global Marketing Coordinator, Can-Am On-Road
Audrey Lopez-Media - Global Marketing Coordinator, Can-Am On-Road
Sylvie Martel - Global Marketing, Events Coordinator, Can-Am On-Road
Marc-Olivier Drouin - Global Marketing, Content Coordinator, Can-Am On-Road
Solvej Houle-Bourassa - Global Marketing Digital Coordinator, Can-Am On-Road

Media agency credits: Touché!
Frederic B. Mercier – Strategist NA
Marc-Antoine Grenier – Associate Vice-President NA
Isabelle Lafrenière – Group Director NA
Melanie Baillargeon –Strategy Supervisor NA
Fanie Auclair – Assistant Strategist NA
Jacob Kochis – Group Director US
Megan Fechner – Strategist US
Angela Griffin – Assistant Strategist US
Anais Tessier – Senior Analyst
Dany Pedneault – Performance Lead
Ilya Daftari – Director social, search & programmatic
Emilie Bertrand – Supervisor social, search & programmatic
Kevin Macquet – Paid search supervisor
Guillaume Duhamel – Social supervisor
Maya Safah – Paid Search Strategy
Mario Guardado – Social Strategist
Adrien Lallemand – Paid Search Assistant Strategist
Michel Jalbout – Social assistant Strategist
Caroline Szwagrzyk – Programmatic Supervisor
Odile Chalhoub – Senior Trader

Creation Agency credits: Anomaly
Executive Creative Director : David Douglass
Creative Director : Gary Westgate, Jamie Marcovitch
Art Director Jordan Dunlop, Max Bingham, Jonathan Crandell
Copywriter : Ryan Chiasson, Brendan Scullion, Cam Garbutt
Managing Director : Candace Borland
Group Account Director : Roy Gruia
Account Director : Thomas Gaylor
Account Supervisor : Jules Sylvestre
Account Coordinator : Carter Loupelle
Group Strategic Planner: Jonathan Daly
Junior Planner : Grady Peller
Social Strategists : Matt Stasoff
Agency Producers : Kali Kyriazis, Rob Murray. Danielle Zhang
Designer : Shawn Lambino

Production Credits
Photographer : Aaron Brimhall
Director of Photography : Luca Fantini
Director : Andrew Schneider
Production Company: Tiny Giant
Production Company : Producer JD Davison
Editing Company: Unreasonable Studios & REDLAB
Editor K: atrina Bolletta
Post Production Company : Unreasonable Studios
Retouching : Jeremy Thompson
Production Artist : Ian Darling
Sound Design Company : Boombox Sound

Public Relations Credits : Praytell
Andy First - Account Strategy Supervisor, Praytell
Katie Siff - Director, Creative Strategy, Praytell
Meir Sabbagh - Supervisor, Media Strategy, Praytell
Rhea Woods - VP, Influencer Marketing, Praytell
Greg Scavuzzo - Director, Influencer Marketing, Praytell
Andrew Herrera - Account Strategy Supervisor, Praytell
Sydney Farrar - Account Strategist, Praytell
Scotty Stieber - Account Strategist, Praytell
Elaine Hunt - Junior Integrated Strategist, Praytell

Experiential Credits
JJ Braun - Vice President & General Manager, Warnert Promotions Group
Brady Clarke - Director, Development & Accounts, Match Marketing Group
Julie Causa - Account Director, Match Marketing Group
Amanda St Pierre - Account Supervisor, Match Marketing Group
JP Stacey - Senior Account Supervisor, Match Marketing Group

 


Business Impact

Award: Gold
Campaign: Stage Your Driveway
Company: BMW
Agency: FCB Canada

BMW Canada joined forces with The Heaps Estrin Real Estate Team in Toronto to deliver an innovative new media platform that embeds BMW vehicles into the luxury home buying process. The BMW X7, BMW M5, and BMW i8 roadster were featured in real-estate listings, geo-fenced digital ads, and in driveways at open houses, turning driveways into showrooms.

Credits: Agency: FCB Canada Chief Executive Officer: Tyler Turnbull | Chief Creative Officers: Ian Mackenzie (FCB/SIX), Jeff Hilts, Nancy Crimi-Lamanna | Group Creative Directors: Troy McGuinness, Jonathan Careless | Art Director: Zuheir Kotob | Copywriter: Jeff Topol | Chief Strategy Officer: Shelley Brown | Strategy Director: Paul Hanlon | VP, Managing Director: Chris Perron | Group Account Director: Blake Connolly | Account Supervisor: Alex Kreinces | Agency Producer: Katherine Forester | Director of Project Management: Shandi Horovitch | Project Manager: Cori Pettit | PR: Shannon Stephaniuk, Glossy Inc. Media Agency: Media Experts | SVP, Client Service: Kris Davis | Account Director: Adrian Gaudet | Account Manager: Meghan Kennedy | Senior Account Executive: Tim Sabourin | Account Executives: Tom Stevens, Silan Sever, Madison Ramsay | PR Agency: North Strategic | Vice President: Nicole Grant | Production Company: Fuelcontent | Producer: Katherine Forester | DOP: Scott Drucker | Camera Operator: Scott Drucker | Editing House: Rooster | Editor: Colin Murdock | Transfer Facility: Alter Ego | Colourist: Patrick Samaniego | Online Facility: Fort York | Music House: Apollo | Music Track Director: Harry Knazan

Award: Silver
Campaign: Truck-Thru
Company: Fountain Tire
Agency: FCB Canada

Credits: FCB: Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Group Creative Directors: Matt Antonello, Noel Fenn | Copywriter: Shannon McCarroll | Art Directors: Tayler-Lee Resar-Teese, Mark Mason | Producer: Christine Michalejko | Group Account Director: John Pace | Accounte Executive: Chris Flynn | Project Manager: Adrian Bailon | Chief Strategy Officer: Shelley Brown | Planning Director: Eryn LeMesurier | VP Managing Director: Chris Perron Anthill Films (Production House): Line Producer: Scott Jewett | Partner, Executive Producer: Ian Dunn | Director of Photography: Jason Manning | Camera Operator: Zach Rampen Offline/ Editorial: Editor, Freelance, The Editorial Factory: John Evans Online/ Transfer: Sim Post Producer: Alex D’Avolio | Sales Director: James Murdy Vapor RMW: Director: Ted Rosnick | Engineer: Ryan Chalmers | Producer: Kat Stewart Fuelcontent: Print Producer: Bruce Ellis MEDIA: Guru Media | PR: Covalent Communications

Award: Bronze
Campaign: Made for Those Who Drive Hockey
Company: Hyundai Canada
Agency: Innocean Worldwide Canada Inc

Credits: Innocean Worldwide Canada COO – Norm Melamed VP, Group Account Director – Christine Smith Account Director – Jennifer Green Strategy Director – Ryan Lacquement Executive Creative Director – Ian MacKellar Creative Director (Art Director) – Bart Smith Creative Director – Don Embree Writer - Ian MacKellar Executive Producer – Alina Prussky VP, Media Operations – Spiro Paravantes Group Buying Director - Fiona Swanek Media Director – Tania Cuch Hyundai Canada President & CEO – Don Romano Marketing Director – Lawrence Hamilton National Manager, Marketing Communications – Vito Sacchetti Digital Marketing Specialist – Jennifer Songvilay Brand Advertising Specialist – Megan Farr Executive Coordinator, Marketing – Glenn Choi

 


Customer Experience

Award: Gold
Campaign: Fanbods
Company: Fountain Tire
Agency: FCB Canada

Fountain Tire sponsored the Oilers. But they were getting outspent 60:1. To standout, they donated their bodies to the fans. Introducing Fanbods – the first-ever typeface made of real employees. Using an app, fans could send cheers to the Oilers with the Fanbods font in social media. What started as a local platform spread to the entire NHL.

Credits: FCB Toronto Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Group Creative Directors: Matt Antonello, Noel Fenn | Senior Copywriter: Derek Silveira | Senior Art Director: Elma Karabegovic | Producer: Jana Desjardins |Group Account Director: John Pace | Account Executive: Chris Flynn | Project Manager: Adrian Bailon | Art Director: Cody Sabatine | Chief Strategy Office: Shelley Brown | Planning Director: Eryn LeMesurier | VP Managing Director: Chris Perron NIMBLE (Production House): Director, Nimble Content: Brett Blackwell | Executive Producer, Nimble Content: Michael Corbiere | Line Producer, Joe Media: Cale McArthur Editors / Photographers: Editor, FCB: Jon Garofalo | Editor, Freelance, The Empire: Brian Noon | Photographer, Bluefish Studios: Darren ¬¬Jacknisky ALTER EGO: Producers: Katie Methot, Bobbi Dedman | Online Editor: Eric Perrella | Editor: Sebastian Boros | Colourist: Tricia Hagoriles PIRATE Toronto Audio House: Director: Tom Eymundson | Producer: Maggie Blouin Pearl | Sound Engineer: Kyle Anderson FCB/SIX: Director of Technology: Madara Ranawake | Front End Developer: Robert Blayney | Project Managers: Maia Spetter, Gillian Morrison Fuelcontent: Retouchers: Marcelle Faucher, Nabil Elsaadi | Print Producer: Bruce Ellis | Studio Designer: Billy Mavrakakis MEDIA: Guru Media | PR: Covalent Communications

Award: Silver
Campaign: Make Time For What Matters Most
Company: Genesis Motors / Innocean Worldwide
Agency: Thinkingbox

Credits: Thinkingbox Team: Executive Creative Director: Troy Graham | Managing Director Toronto: Christine Clark | Senior Integrated Producer: Alyssa Belova | Digital Producer: Selena Stokes | Director of Content: Prajay Mehta | Associate Director of Content: David Holicek | Design Director: Shelley Adamson | Creative Director: Alina Kulesh Other: Innocean Worldwide | Genesis Motors America | BIG Digital | Producer: Ron Grebler | Juiceworks Innocean Worldwide Team: Chief Operating Officer: Norm Melamed | SVP Media Operations: Spiro Paravantes | Media Director: Tania Cuch | Director of Partnerships & Events: Raymond Vozza | Group Account Director: Rob Pashko

 


Engagement

Award: Gold
Campaign: Power to the People
Company: Volkswagen Canada
Agency: DDB Canada

To launch the new, more powerful Jetta GLI, we embraced VW's roots as the People's Car, and brought the GLI to a small Canadian town. And instead of the high-end camerawork and elaborate CGI typical of the performance car category, we let the people from the town shoot, curate, and even distribute our content.

Credits: INTEGRATED AGENCY CREDITS: Agency: DDB Canada Chief Creative Officer: Brent Choi VP, Creative Director: Erin Kawalecki Copywriter: Eric Grimes Art Director: Carla Rimando Agency Producer(s): Sumit Anjwani, Shaya Omidvar, Julia Morris Account Team (include names/titles): Ben Archer, Group Account Director; Sarah Jue, Account Director; Ines Khadr, Account Coordinator Strategy: Kristian Visconti Lead Designer: Carla Rimando, Christian Steffan Tech Director: Dylan Dempsey Developer: Jay Catalan Social Media Director: Steph Joudrey TELEVISION: Agency: DDB Canada Chief Creative Officer: Brent Choi VP, Creative Director: Erin Kawalecki Copywriter: Eric Grimes Art Director: Carla Rimando Agency Producer: Sumit Anjwani, Shaya Omidvar, Julia Morris Account Team (names & titles): Ben Archer, Group Account Director Strategy: Kristian Visconti Social Media Strategy: Steph Joudrey Media Company: Touché Production Company (please provide URL): Hoonigan Media Machine https://www.hoonigan.com/ Director: Brian Scotto Director of Photography: Pierre Wikberg Cameraman: The people of Sorel-Tracy, QC Executive Producer: Gil Marsden (for Hoonigan Media Machine) Line Producer: Sebastien Poussard Post-Production Company: Hoonigan Media Machine https://www.hoonigan.com/ Editor: Keegan Wilcox Online Editor: Colourist: Jerimiah Morey Audio House: Hoonigan Media Machine https://www.hoonigan.com Talent: Maryeve Dufault, Eric Dufault, The people of Sorel-Tracy, QC VFX/Animation Co: Hoonigan Media Machine https://www.hoonigan.com/ Other (name & titles): Sound Mix: Barry Neely; Sound Design: Randy Torres; Production Designer: Melissa Broker PUBLIC RELATIONS: Agency: DDB PR PR Manager: Paige Calvert MEDIA: Media Agency: Touché Primary Contact: Kimberlie Hubiak Other (name & titles): Ariuna Vanchikova, Supervisor, Media Strategy

Award: Silver
Campaign: Fanbods
Company: Fountain Tire
Agency: FCB Canada

Credits: FCB Toronto Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Group Creative Directors: Matt Antonello, Noel Fenn | Senior Copywriter: Derek Silveira | Senior Art Director: Elma Karabegovic | Producer: Jana Desjardins |Group Account Director: John Pace | Account Executive: Chris Flynn | Project Manager: Adrian Bailon | Art Director: Cody Sabatine | Chief Strategy Office: Shelley Brown | Planning Director: Eryn LeMesurier | VP Managing Director: Chris Perron NIMBLE (Production House): Director, Nimble Content: Brett Blackwell | Executive Producer, Nimble Content: Michael Corbiere | Line Producer, Joe Media: Cale McArthur Editors / Photographers: Editor, FCB: Jon Garofalo | Editor, Freelance, The Empire: Brian Noon | Photographer, Bluefish Studios: Darren ¬¬Jacknisky ALTER EGO: Producers: Katie Methot, Bobbi Dedman | Online Editor: Eric Perrella | Editor: Sebastian Boros | Colourist: Tricia Hagoriles PIRATE Toronto Audio House: Director: Tom Eymundson | Producer: Maggie Blouin Pearl | Sound Engineer: Kyle Anderson FCB/SIX: Director of Technology: Madara Ranawake | Front End Developer: Robert Blayney | Project Managers: Maia Spetter, Gillian Morrison Fuelcontent: Retouchers: Marcelle Faucher, Nabil Elsaadi | Print Producer: Bruce Ellis | Studio Designer: Billy Mavrakakis MEDIA: Guru Media | PR: Covalent Communications

Award: Bronze
Campaign: Castrol - "Will It Race?"
Company: Wakefield Canada
Agency: Ogilvy Canada

Credits: Ogilvy Canada: Brian Murray – Chief Creative Officer Mark Forward – Group Account Director Matthew Guylay – Group Creative Director Pam Danowski – Senior Copywriter David Weaver – Copywriter Samiir Mussa – Art Director Eric Thompson – Producer/Director Eric Kormos – Senior Account Executive Tyler Yukich – Account Executive Crystal Sales – Strategist Idris Lawal – Content Manager Wakefield Canada: John Grant - VP, Marketing, Wakefield Canada Marsha McLaughlin - Marketing Manager, Castrol Retail & SuperClean Media: Amanda Atkins – Manager, Social Media, Mindshare

 


Innovative Media

Award: Gold
Campaign: Stage Your Driveway
Company: BMW
Agency: FCB Canada

BMW Canada joined forces with The Heaps Estrin Real Estate Team in Toronto to deliver an innovative new media platform that embeds BMW vehicles into the luxury home buying process. The BMW X7, BMW M5, and BMW i8 roadster were featured in real-estate listings, geo-fenced digital ads, and in driveways at open houses, turning driveways into showrooms.

Credits: Agency: FCB Canada Chief Executive Officer: Tyler Turnbull | Chief Creative Officers: Ian Mackenzie (FCB/SIX), Jeff Hilts, Nancy Crimi-Lamanna | Group Creative Directors: Troy McGuinness, Jonathan Careless | Art Director: Zuheir Kotob | Copywriter: Jeff Topol | Chief Strategy Officer: Shelley Brown | Strategy Director: Paul Hanlon | VP, Managing Director: Chris Perron | Group Account Director: Blake Connolly | Account Supervisor: Alex Kreinces | Agency Producer: Katherine Forester | Director of Project Management: Shandi Horovitch | Project Manager: Cori Pettit | PR: Shannon Stephaniuk, Glossy Inc. Media Agency: Media Experts | SVP, Client Service: Kris Davis | Account Director: Adrian Gaudet | Account Manager: Meghan Kennedy | Senior Account Executive: Tim Sabourin | Account Executives: Tom Stevens, Silan Sever, Madison Ramsay | PR Agency: North Strategic | Vice President: Nicole Grant | Production Company: Fuelcontent | Producer: Katherine Forester | DOP: Scott Drucker | Camera Operator: Scott Drucker | Editing House: Rooster | Editor: Colin Murdock | Transfer Facility: Alter Ego | Colourist: Patrick Samaniego | Online Facility: Fort York | Music House: Apollo | Music Track Director: Harry Knazan

Award: Silver
Campaign: Power to the People
Company: Volkswagen Canada
Agency: DDB Canada

Credits: INTEGRATED AGENCY CREDITS: Agency: DDB Canada Chief Creative Officer: Brent Choi VP, Creative Director: Erin Kawalecki Copywriter: Eric Grimes Art Director: Carla Rimando Agency Producer(s): Sumit Anjwani, Shaya Omidvar, Julia Morris Account Team (include names/titles): Ben Archer, Group Account Director; Sarah Jue, Account Director; Ines Khadr, Account Coordinator Strategy: Kristian Visconti Lead Designer: Carla Rimando, Christian Steffan Tech Director: Dylan Dempsey Developer: Jay Catalan Social Media Director: Steph Joudrey TELEVISION: Agency: DDB Canada Chief Creative Officer: Brent Choi VP, Creative Director: Erin Kawalecki Copywriter: Eric Grimes Art Director: Carla Rimando Agency Producer: Sumit Anjwani, Shaya Omidvar, Julia Morris Account Team (names & titles): Ben Archer, Group Account Director Strategy: Kristian Visconti Social Media Strategy: Steph Joudrey Media Company: Touché Production Company (please provide URL): Hoonigan Media Machine https://www.hoonigan.com/ Director: Brian Scotto Director of Photography: Pierre Wikberg Cameraman: The people of Sorel-Tracy, QC Executive Producer: Gil Marsden (for Hoonigan Media Machine) Line Producer: Sebastien Poussard Post-Production Company: Hoonigan Media Machine https://www.hoonigan.com/ Editor: Keegan Wilcox Online Editor: Colourist: Jerimiah Morey Audio House: Hoonigan Media Machine https://www.hoonigan.com Talent: Maryeve Dufault, Eric Dufault, The people of Sorel-Tracy, QC VFX/Animation Co: Hoonigan Media Machine https://www.hoonigan.com/ Other (name & titles): Sound Mix: Barry Neely; Sound Design: Randy Torres; Production Designer: Melissa Broker PUBLIC RELATIONS: Agency: DDB PR PR Manager: Paige Calvert MEDIA: Media Agency: Touché Primary Contact: Kimberlie Hubiak Other (name & titles): Ariuna Vanchikova, Supervisor, Media Strategy

Award: Bronze
Campaign: Hijacking High Gas Prices for High Returns
Company: MINI Canada
Agency: Media Experts

Credits: Media Experts: Jessica Stein, Manager, Search Marketing Systems Chris Sylvestre, Director, Search Marketing Systems MINI Canada: Adam Wexler, National Brand Manager Narcis Tajvidi, Marketing Communications

 


Martech

Award: Gold
Campaign: Fanbods
Company: Fountain Tire
Agency: FCB Canada

Fountain Tire sponsored the Oilers. But they were getting outspent 60:1. To standout, they donated their bodies to the fans. Introducing Fanbods – the first-ever typeface made of real employees. Using an app, fans could send cheers to the Oilers with the Fanbods font in social media. What started as a local platform spread to the entire NHL.

Credits: FCB Toronto Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Group Creative Directors: Matt Antonello, Noel Fenn | Senior Copywriter: Derek Silveira | Senior Art Director: Elma Karabegovic | Producer: Jana Desjardins |Group Account Director: John Pace | Account Executive: Chris Flynn | Project Manager: Adrian Bailon | Art Director: Cody Sabatine | Chief Strategy Office: Shelley Brown | Planning Director: Eryn LeMesurier | VP Managing Director: Chris Perron NIMBLE (Production House): Director, Nimble Content: Brett Blackwell | Executive Producer, Nimble Content: Michael Corbiere | Line Producer, Joe Media: Cale McArthur Editors / Photographers: Editor, FCB: Jon Garofalo | Editor, Freelance, The Empire: Brian Noon | Photographer, Bluefish Studios: Darren ¬¬Jacknisky ALTER EGO: Producers: Katie Methot, Bobbi Dedman | Online Editor: Eric Perrella | Editor: Sebastian Boros | Colourist: Tricia Hagoriles PIRATE Toronto Audio House: Director: Tom Eymundson | Producer: Maggie Blouin Pearl | Sound Engineer: Kyle Anderson FCB/SIX: Director of Technology: Madara Ranawake | Front End Developer: Robert Blayney | Project Managers: Maia Spetter, Gillian Morrison Fuelcontent: Retouchers: Marcelle Faucher, Nabil Elsaadi | Print Producer: Bruce Ellis | Studio Designer: Billy Mavrakakis MEDIA: Guru Media | PR: Covalent Communications

Award: Silver
Campaign: Kijiji Autos Dealer Migration Program
Company: Kijiji Autos (ebay Classifieds Group)
Agency: FCB/SIX

Credits: Chief Creative Officer: Ian Mackenzie Creative Director: Rob Sturch Art Director: Noella Choi-Finnamore Copywriters: Saro Ghazarian; Hemal Dhanjeel VP, Managing Director: Priyanka Goswami Group Account Director: Sylvester Sawala Account Supervisor: Dominique Lauf Project Manager: Ashley Whitaker SVP, Head of Data and Technology: Jacob Ciesielski Senior Front End Developer: BJ Blaney Front End Developer: Lily Han Campaign Manager: Rachel Kennedy Director of Technology: Madara Ranawake Director, Strategy: John Fung Director, Analytics: Devi Soondarsingh

Award: Bronze
Campaign: Lexus IG Brochures
Company: Lexus Canada
Agency: DentsuBos

Credits: Executive Creative Directors: Travis Cowdy, Lyranda Martin Evans | Art Director: TJ Cogen | Copywriter: Graeme Campbell | Agency Producers: Phelia Wong, Terra Stephen | VP, Account Director: Caley Erlich | Account Directors: Amanda McMillan, Kelly Ko

Business

Brand Building

Award: Gold
Campaign: Speak the Truth
Company: Association of Registered Graphic Designers (RGD)
Agency: Zulu Alpha Kilo

Every year, the Association of Registered Graphic Designers (RGD) stages one of North America's largest conferences for the design industry - DesignThinkers Conference. Using just words, we turned design clichés into truthful posters, conference materials, truthful lanyards, even truthful tote bags that asked us to recognize and laugh at ourselves.

Credits: Agency: Zulu Alpha Kilo Creative Director: Zak Mroueh Design Director: Ryan Booth Designer: Jack Curtis, Saadia Kardar, Gala Tanaskovic Writer: Patrick Godin, Angeline Parsons, Mark Delisi, Ian Dunlop Art Director: Ryan Booth, Michael Romaniuk, Charline Fauche-Simon Agency Print Producer: Teresa Bayley Studio Director: Greg Heptinstall Studio Artist: Anna Harju Account Team: Erin McManus, Mike Johnson Clients: Hilary Ashworth, Karin Heinsch, Kim Wells, Rebecca Dudgeon Production House: Zulubot Production Manager: Jenna Peel Director: Jesse Hunt Senior Producer: Cherie O’Connor Casting House: Ground Glass Media Post Production: Zulubot Editor: Jarvis Alston Content Director: Cary Smith Audio Post Production: Zulubot Engineer: Dino Cuzzolino Production House (Website): The Pixel Shop

Award: Silver
Campaign: Always Burning
Company: Vermont Castings
Agency: Leo Burnett Toronto

Credits: Chief Creative Officer: Judy John, Lisa Greenberg|SVP, Creative Director: Steve Persico, Anthony Chelvanathan| Creative Director: Sam Cerullo, Kelly Zettel| Copywriter: Charlie Glassman, Justin Tabakian|Art Director: James Pacitto, Ben Egnal|Director, Creative Technology: Felix Wardene|Agency Producer: Sabrina DeLuca Print Producer: David Eades |SVP, Group Account Director: Natasha Dagenais|Account Director: Laura Yeo|Account Executive: Serra Tokat|Chief Strategy Officer: Brent Nelson|SVP, Head of Planning: Tahir Ahmad|VP, Planning: Dan Koutoulakis|Planner: Gillian Cameron|Digital Project Director: Cimmeron Kirk|Digital Project Manager: Tom Degez|Developer: Chad Elston|Animator: Dan Purdy|Production Company: Mill+|Exec Producer: Zu Al-Kadiri|Producer: Kerry Taylor|Director: Andres Eguiguren|DOP: Sean Valentini|Editor: Ryan McKenna|Supervisor: Yong Chan Kim| Animator: Kirill Popov|Animator: Dan Shapiro

Award: Bronze
Campaign: Win Pencil. Draw Respect.
Company: One Show
Agency: Zulu Alpha Kilo

Credits: Agency: Zulu Alpha Kilo Creative Director: Zak Mroueh Writers: Christina Roche, Gary Watson, Patrick Godin, George Ault, David Horovitch Art Directors: Andrea Por, Michael Romaniuk, Natalie Theron Designer: Ryan Booth Agency Producer: Revital Grunberg Account Team: Terri Mattucci, Matt Sinuita, Kelly Flynn Clients: Kevin Swanepoel, Yash Egami, Adam Cohen, Gabriela Mirensky, Alison Bourdon Production House: OPC Director: Jono Hunter Executive Producers: Harland Weiss, Donovan M. Boden, Isil Gilderdale Line Producer: Max Brook Director of Photography: James Klopko Casting Director: Shasta Lutz, Jigsaw Casting Post Production: Alter Ego Compositor / Online / Senior VFX Artist: David Whiteson Colourist/Transfer: Eric Whipp Post Producers: Julie Neff, Hilda Pereira Audio Post

 


Business Impact

Award: Gold
Campaign: You don't have to know it to love it
Company: Curling Canada
Agency: Cossette

The game of curling is totally unique, especially the lingo. So much so that people outside of curling find it inaccessible and confusing. What’s a hog-line? What’s a shot rock? And for crying out loud, what’s the house? So we removed the language barrier, with a campaign that showed non-fans how exciting curling is in words anyone can understand.

Credits: Global Chief Creative Officers: Peter Ignazi, Carlos Moreno | ECD: Katie Ainsworth | CDs: Pierre Chan, Scott Schneider | Art Director: Grace Cho | Copywriter: Jono Saye | Group Account Director: Ed Vaughan-Hughes | Account Supervisors: Arantza Belaustegui, Johanna Molloy | Strategists: Adam Collins, Jared Gill | Agency Producer: Claire Khan | Director: Eric Yealland | Production House: Upshot Studio | Edit Rob Doucet, Cycle | Audio: David Gaudet, Wave

Award: Silver
Campaign: Seek Unsame
Company: Musemum Of Contemporary Art
Agency: Leo Burnett Toronto

Credits: Chief Creative Officer: Judy John |Creative Directors: Lisa Greenberg, Steve Persico, Anthony Chelvanathan|Copywriters: Steve Persico|
Art Director: Anthony Chelvanathan, Man Wai Wong|Design Director: Man Wai Wong, Ryan Crouchman|Senior Designer: Man Wai Wong, Jeff Watkins|Illustrator: Hanna Tapang|Developer: Karen Steinberg |Agency Producer: Franca Piacente, Tania Gaudio, Sabrina Deluca, Alex Postans |Print Producer: Carly Moreau |Group Account Director: Allison Litzinger, Allison Ballantyne |Account Executive: Dorota Wierzbicki |Account Supervisor: Milly Benko, Wendy Richardson |Chief Strategy Officer: Brent Nelsen|Planner: Tahir Ahmad|Photographer: Mike Tjioe |Photographer: Jesse Milns|Chocolatier: Brandon Olsen

Award: Bronze
Campaign: Lucky Charms "Now With These"
Company: General Mills
Agency: Diamond Integrated Marketing

Credits: Strategy: Graham Candy, Rafael Gi, Dan Falconi | Creative: Josh Haupert, Ben Playford, Nethmie Hetti, Josh Schendel | Accounts: Carey Britt, Dorian Burns-Coyne | Production: Roma Ahi, Matheson Murray | Production House: Giant Ant

 


Customer Experience

Award: Gold
Campaign: Facebook Community Garden
Company: Facebook
Agency: N/A

The Facebook mission is to give people the power to build community, and bring the world closer together. The Facebook Community Garden activation brought the mission to life with local community member heart-warming stories and buzzworthy interactive experiences.

Credits: Facebook: Andrea Van Leeuwen, Richelle Westhafer, Sonya Furdyk, Marijke Waddell, Erin Taylor, Dana Rosenthal
Creative Agency: David Pham, Kate Daggett, Graham Patterson, Andrew Koch
Mosaic: Carlee Dowsett, Ziana Juma, Chloe McKenzie, Meaghan Murray
We’re Magnetic: Darby Nelson , Shital Patel
Argyle: Alex Kucharski, David Troya-Alvarez, Joanne Pitkin

Award: Silver
Campaign: Here's to Farmers
Company: Pioneer
Agency: Milestone Integrated

Credits: Strategy Lead: Stacy Barr, Partner | Associate Creative Director: Chris Duchaine | Creative Directors: Anne Onn, Damaris Copil | Sr. Designers: Domenic Nardone, Cory Ill, Heather Graham | Designer: Sarah Fernandez | Senior Copywriter: Janet Armstrong | Copywriter: Brad Biggs | Account Managers: Lauren Camara | Production Manager: Diane Lewis | Chief Creative Officer: Terry Polyak, President | Brand Leads: Pioneer - Tara Moir, Rachel Faust

Award: Bronze
Campaign: Cisco and Ingram Micro Omni-Channel Digital Marketing Campaign
Company: Cisco Canada
Agency: N/A

Credits: Ingram Micro Partners: Azhar Khan, Michael Pilaroscia and Jennifer Villers Cisco Team Members: Tracey McLean, Amanda Tyler and Luxy Thuraisingam

 


Engagement

Award: Gold
Campaign: World's Worst RFP
Company: Zulu Alpha Kilo
Agency: Zulu Alpha Kilo

Zulu Alpha Kilo continues its crusade against poor pitch practices with the World’s Worst RFP, a video satirizing the absurd process that hurts both clients and agencies. What began as a self-promotional video for an award show ignited conversations in the advertising industry worldwide. A companion website turned those conversations into action.

Credits: Zulu Alpha Kilo Creative Director: Zak Mroueh CD/Art Director: Rodger Eyre CD/Writer: Gerald Kugler Agency Producer: Christina Hill, Bette Minott Account Team: Violet Karbalaei Production House: Zulubot Director: Zak Mroueh Director of Photography: James Klopkp & Nathanael Chadwick Producer: Bette Minott / Christina Hill Audio Mixer/Boom: Paolo Di Teodoro Casting Director: Jigsaw: Shasta Lutz Video Post Facility / Editing Company: Zulubot Editor: Marissa Bourgougnou Compositor / Online: Zulubot Colourist/Transfer: Alter Ego: Connor Fisher Audio Post Facility/Music House: Zulubot Engineer: Stephen Stepanic

Award: Silver
Campaign: TransformEd
Company: Microsoft
Agency: Intercept Group

Credits: Aria Aziz Kajahni Tharmarajan Cam Smith Andrew Au Shaheen Yazdani Richard Pay Jennifer Jesson

Award: Bronze
Campaign: Softchoice Customer Experience
Company: Softchoice
Agency: Bond Brand Loyalty

Credits: VP Customer Experience for Softchoice: John Dumo | VP Global Accounts: Michael McDowell | VP Customer Experience: Morana Bakula | EX Director: Judi Samuels | Visual Strategist: Rebecca Olivar | EX Specialist: Laura Williams | Project Manager: Channade Fenandoe

 


Innovative Media

Award: Gold
Campaign: AutocorrectHER
Company: IAB Canada (the Interactive Advertising Bureau of Canada)
Agency: BIMM

AutocorrectHER is a Google Chrome extension promoted as an industry-wide tool to combat everyday sexism in the phrases we use in emails. Words that would autocorrect include everyday terms that women could find either uncomfortable, disrespectful, irritating, or infantilizing. We then replace these words with more appropriate suggestions.

Credits: Chief Creative Officer: Roehl Sanchez VP Creative Director: Rene Rouleau Art Director: Maryann Tenaglia, Frank Gianforcaro Copywriter: Heather Bryant, Rene Rouleau, Megan Hadwyn Sr Account Supervisor: Alia Kuksis Account Executive: Alison Gray Account Coordinator: Dani Tavroges Project Management Team Lead: Laura Anderson Web Developer: Olga Kham Senior Quality Assurance Analyst: Donal Wool

Award: Silver
Campaign: Accenture's The AI Effect Podcast - Season 2
Company: Accenture
Agency: Proof

Credits: Accenture: Director, Media & Analyst Relations for Canada: Theresa Ebden | Marketing & Communications Lead for Canada: Meg Sintzel | Integrated Marketing Manager: Kallia Mansour | Managing Director AI, Canada: Jodie Wallis | Media Relations & Social Media Coordinator: Serena Kwok | Integrated Marketing Specialist: Steven Gelis | Internal Communications Lead for Canada: Leo Gubac | Proof Inc: Senior Vice President: Vanessa Cohen, Senior Advisor: Hugh Mansfield, Senior Consultant: Stephanie Turner, Senior Consultant: Palmer Fritschy, Consultant: Masha Mikey, Account Coordinator: Jennifer Bull | Co-Host: Technology reporter & bestselling author Amber Mac | Antica Productions: Executive Producer: Stuart Coxe | Entertainment One: Senior Podcast Producer, Technical and Editorial: Annalise Nielsen

 


Martech

Award: Gold
Campaign: AutocorrectHER
Company: IAB Canada (the Interactive Advertising Bureau of Canada)
Agency: BIMM

AutocorrectHER is a Google Chrome extension promoted as an industry-wide tool to combat everyday sexism in the phrases we use in emails. Words that would autocorrect include everyday terms that women could find either uncomfortable, disrespectful, irritating, or infantilizing. We then replace these words with more appropriate suggestions.

Credits: Chief Creative Officer: Roehl Sanchez VP Creative Director: Rene Rouleau Art Director: Maryann Tenaglia, Frank Gianforcaro Copywriter: Heather Bryant, Rene Rouleau, Megan Hadwyn Sr Account Supervisor: Alia Kuksis Account Executive: Alison Gray Account Coordinator: Dani Tavroges Project Management Team Lead: Laura Anderson Web Developer: Olga Kham Senior Quality Assurance Analyst: Donal Wool

Award: Silver
Campaign: AGI Corporate Website
Company: AGI
Agency: Apply Digital

Credits: Project Leads: Andrew Kirby, Gautam Lohia
Creative Leads: Mauricio Pommella, Wells Stringham
Technology Leads: Andrea Moretti, Brian Chen
Product Manager: Ted Cran
Project Manager: Candice Dehond
Design Team: Stephen Katz, Susana Lo, Mitsuaki Yajima, Lara Hughes, Liem Nguyen
Technology Team: Susannah Poon, Liam Smith. Machiko Murakami, Andrew Blair,
Bryan Chan, Wayne Huang, Dennis Thisner, Spencer Reuben, Jonathan Li
Content Strategy/Copywriter: Judy Renouf
Other supporting team members: Roy Quan, Alan Devine, Elaine Coopersmith,
Sam Dover, Amanda Ko, Ray Silva, Natascha Mehrabi
Client - Project Sponsor: David Postill
Client - Project Lead: Kevin Jones
Client - Project Team: Kal Chan, Scott Gilmore

Award: Bronze
Campaign: ConstructConnect Canada Websites
Company: ConstructConnect Canada
Agency: Apply Digital

Credits: Project Lead: Steve Park
Creative Lead: Mauricio Pommella
Technology Lead: Andrea Moretti
Design Lead: Mitsuaki Yajima
Product Manager: Robby Singh
Project Manager: Belle Liu
Client - Project Lead: Stacy Lopez
Client - Project Manager: Sourabh Dhawan

Consumer Products

Brand Building

Award: Gold
Campaign: Dove Men+Care – "Take The Time"
Company: Unilever
Agency: Ogilvy Canada

Credits:
Media Agency:
Mindshare Canada
Manager, Media Planning: Nevena Petkovic
Account Manager, Social: Nataliia Lapun
Senior Associate, Digital Trading: Michael Hufana
Account Supervisor, Social: Amy Turkovich
Strategy Director: Michael Marcy

PR Agency:
Edelman Canada
Account Director, Client Strategy: Kristine Moshonas
Account Director, Influencer: Sara Rezaee
Senior Account Executive, Earned Media: Max Mosher
Account Director, Crisis and Risk: Sarah Attia
Senior Manager, Insights and Analytics: Richelle Batuigas

Award: Silver
Campaign: Big Lift
Company: GLAD
Agency: FCB Canada

Credits: Agency: FCB Canada | Chief Creative Officers: Jeff Hilts, Nancy Crimi-Lamanna | Group Creative Directors: Matt Antonello, Noel Fenn | Art Director: Elma Karabegovic | Writers: Jessica Schnurr, Joel Letarte (FCB MTL) |VP, Account Director: Tracy Little | Group Account Director: Blake Connolly | Account Director: Melissa Paulino | Account Coordinator: Caroline Morissette (FCB MTL) | Broadcast Producer: Stef Fabich & Christine Michalejko & Anick Rozon (FCB MTL) | Project Manager: Adrian Bailon | Chief Strategy Officer/Sr Planner: Shelley Brown | Director Strategist: Shelagh Hartford | Chief Executive Officer: Tyler Turnbull | Traffic Manager: Stefanie Saganski | Media: OMD Canada | Production Company: Soft Citizen | Director: The Perlorian Brothers (Big Lift); Radar (Strength Training Program) | DOP: Scott Drucker (Strength Training Program) | Editing House: School Editing (Big Lift); Rooster (Strength Training Program) | Editor: Jon Devries (Big Lift); Izzy Ehrlich + Taylor McWade (Strength Training Program) | Transfer Facility: Alter Ego | Colourist: Clinton Homuth (Big Lift); Wade Odlum Alter Ego (Strength Training Program) | Music House: RMW-Vapor (Big Lift); Grayson Matthews (Strength Training Program)

Award: Bronze
Campaign: Hi Canada
Company: Canopy Growth Corporation - Tweed
Agency: Cossette

Credits: Agency: Cossette
Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Associate Creative Director/AD: Natasha Michalowska
Associate Creative Director/Writer: Cooper Evoy
Art Director: Marissa Mastenbroek
Writer: Todd Cornelius
Sr. Designer: Oleg Portnoy
Sr. Content Creator: Jeffrey Glos
Account Executive: Kimi Dang
VP, Strategy: Sarah Thompson
Production Manager: Dawn-Marie Mills
Sr. Production Artist: Shireen Kok
Sr. Retoucher: Trevor Gauthier

Production/Editing House: Soda

Audio House: Grayson Matthews

Media Company: Cossette Media
Chief Strategy Officer: Wes Wolsh
VP, Digital Solutions: Janice Liu
Sr. Digital Manager: Sadie Simon
Media Supervisor: Mandi Koenigsberg
Sr. Digital Planner: Andrew Cresswell
Sr. Digital Manager: Paul Frickleton
Sr. Platforms Manager: Erum Tayyab
Sr. Insights Analyst: Carrie Bisnath
Programmatic Strategist: Howard Shaw

PR Company: Citizen Relations
Sr. Director: Jessica Goldberg
Sr. Account Manager: Erin Banting
Account Manager: Emily Walker
Account Executive(s): Jessica Hoffeldt, Kate Oyston

Experiential Agency: Behaviour
CEO: Scotty O’Hara
President: Greg Kerr
Head of Planning: Tim Foran
Sr. Planner: Sara Ross
Executive Creative Director: Ben Pobjoy
Creative Director: Patrick Weir
Sr. Designer: Dennis Chow
Group Account Director: Kyle Guttormson
Account Director: Andrew Ferri
Account Supervisor: Tidiane Bah
Account Manager(s): Jade Solacito, Jon Jones, Johnny Wu
Account Coordinator(s): Diana Carter, Janine Lubey, Luiza Leal
Group Account Director: Matt Binnington
Project Manager(s): Christine Herron, Saurabh Suri
Tour Manager: Chris Lacey

Content Company: Merry Jane
Chief Creative Officer: Ted Chung
VP of Corporate Communications: Jim Baudino
Account Director: Sara Weinberg
Creative Director: Dylan Brown

Client: Canopy Growth Corporation
Chief Marketing Officer: David Bigioni
Director of Marketing: Amy Wasserman
Creative Director: Jessica Hay
Sr. Brand Manager: Eric Williams
Brand Manager(s): Nick Skotidas, Gillian Henry
National Community Engagement Manager: Shega Youngson

 


Business Impact

Award: Gold
Campaign: New Balance - King of the North
Company: New Balance Canada
Agency: APEX PR

After a 20-year hiatus, New Balance launched the “King of the North” with a return to the basketball category and the signing of Kawhi Leonard. Creating a social-led campaign supported by OOH, XM and PR activations.

Credits: Senior Marketing Manager: Jon Purdy Marketing Manager: Jenny Oh Associate Marketing Manager: Jess Copeland Marketing Associate: Stefan Brierley

Award: Silver
Campaign: Fridge Goals
Company: Becel
Agency: Edelman Canada

Credits: UPFIELD: Hesham Aboul-hassan (Head of Marketing, Canada) Leesa Steiner (Associate Brand Manager, Canada) EDELMAN: Andrew Simon, Chief Creative Officer Jennifer Meehan, Executive Vice President Ava Shafman, Senior Account Director Lindsay Page, Director, Planning Scott Tavener, Associate Creative Director Hira Gomes, Art Director Alexa Macdonald, Account Director Peter McIntyre, Account Director Erin Cochrane, Senior Account Manager Christina Crisostomo, Senior Account Executive Ally Gao, Account Executive Caroline Murphy, Account Executive Tamara Sulliman, VP, Director of Production Donna Battista, Senior Account Director Bianca Farinacci, Account Director Louise Hugot, Senior Account Executive Josh Sam, Content Creator & Producer MINDSHARE: Andrea Miliauskas, Managing Director, Client Leadership Sidra Farooqi, Senior Manager, Planning Siobhan McCausland, Director, Planning Jennifer Taylor, Manager, Digital Trading Nataliia Lapun, Account Manager, Social Krista McIsaac, Account Coordinator

Award: Bronze
Campaign: Reskinning Queen St West
Company: Consonant Skincare
Agency: Zulu Alpha Kilo

Credits: Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Creative Director: Gary Watson Design Director: Ryan Booth Art Director: Kevin Sato, Kyle Winsor, Manali Kulkarni Writer: Monika Leck, Ian Dunlop, Dylan Verwey Designer: Jack Curtis Strategic Planner: Heather Segal Account Team: Lisa Sousa, Nadine Arsenault, Skye Gandy Client (Company): Consonant Skincare Clients: William Baker, Kristina Breckon, Jynessa Marczuk Studio Artist: Ashleigh O’Brien, Greg Heptinstall Agency Print Producer: Teresa Bayley Video Production: Kevin Corvetti & Molly Calkins PR Company: Rock-it Promotions PR Team: Kelly MacDonald, Myriam Tardif Photographer: Shereen Mroueh Print Production (Company): Seamliss Graphics & Marketing Print Production: Steve Cowan

 


Customer Experience

Award: Gold
Campaign: Reskinning Queen St West
Company: Consonant Skincare
Agency: Zulu Alpha Kilo

Consonant Skincare, makers of 100% natural products, launched its new flagship store on Toronto’s fashionable Queen Street West, with inspiration from the streets of the community. Consonant highlighted imperfect but beautiful neighbourhood textures to break the conventions in an industry that relies on over-processed images of perfection.

Credits: Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Creative Director: Gary Watson Design Director: Ryan Booth Art Director: Kevin Sato, Kyle Winsor, Manali Kulkarni Writer: Monika Leck, Ian Dunlop, Dylan Verwey Designer: Jack Curtis Strategic Planner: Heather Segal Account Team: Lisa Sousa, Nadine Arsenault, Skye Gandy Client (Company): Consonant Skincare Clients: William Baker, Kristina Breckon, Jynessa Marczuk Studio Artist: Ashleigh O’Brien, Greg Heptinstall Agency Print Producer: Teresa Bayley Video Production: Kevin Corvetti & Molly Calkins PR Company: Rock-it Promotions PR Team: Kelly MacDonald, Myriam Tardif Photographer: Shereen Mroueh Print Production (Company): Seamliss Graphics & Marketing Print Production: Steve Cowan

Award: Silver
Campaign: Hot Wheels 50th Anniversary
Company: Mattel
Agency: The T1 Agency

Credits: The T1 Agency: Director, Strategy: Rani Chatoorgoon | VP, Account Management: Imran Choudhry | Account Director: Sean Goodall | Account Coordinator: Zain Damani | Account Coordinator: Delaynie Hunter | Senior Digital Specialist: Niki Coulson | VP, Creative: Carlos Garavito | Art Director: Selina Wong | Sr. Manager, Creative Production: Gillian Parr | Copywriter: Adam Mohammed | PR: Sonia Prashar | Designer: Nick Kopa | Designer: Bernadette Funk | Creative Operations Manager: Nicole Stanhope | Creative Operations Coordinator: Taylor Sliskovic |
Partners: wonderMakr | PNH | TYGH | Canadian International Auto Show | DSH Productions |
Mattel: Brand Manager: Akram Sharkawy | Sr. Manager, Marketing: Donna Polimac | Director of Marketing: Riza Javellana |

Award: Bronze
Campaign: The Small But Mighty Pop-Up
Company: Consonant Skincare
Agency: Zulu Alpha Kilo

Credits: Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Creative Director: Susie Lee, Gary Watson, Jonathan Smith Design Director: Ryan Booth Designer: Gala Tanaskovitch Art Director: Kevin Sato, Caroline Sierra-Bornais Writer: Vinay Parmar, Monika Leck, Luke McNeill Studio Artist: Anna Harju, Ashleigh O’brien, Andrew Martin, Brandon Dyson Studio Manager: Greg Hepinstall Agency Producer: Laura Dubcovsky Account Team: Nadine Arsenault, Lisa Sousa, Skye Gandy Photographer: Sarah Azzam Client (Company): Consonant Skincare Clients: William Baker, Kristina Breckon Printers: Seamliss Graphics & Marketing, Flash Reproductions

 


Engagement

Award: Gold
Campaign: The Walkumentary
Company: The Clorox Company of Canada
Agency: DentsuBos

To help Brita + Me to We’s initiative to bring clean water to African villages we filmed a real woman’s daily walk for water, creating a 4 hour 17 minute pre-roll ad. A button prompted viewers to click and purchase a specially marked Brita bottle – bringing clean water to a person in Africa for one year as easily as skipping an ad.

Credits: Executive Creative Directors: Travis Cowdy, Lyranda Martin Evans | Associate Creative Director/Art Director: Stefan D'Aversa | Associate Creative Director/Copywriter: Phil Coulter | Producer: Tess Waisglass | VP, Account Director: Natalie Tom-Yew | Account Supervisor: Hailey Filler | Audio Director: Brendan Quinn | Video Editor: Emmett Maloney | Editing House: Saints Editorial | Editor: Nancy Gidman-LaTorraca | Colourist: Patrick Samaniego | Director of Video Production: Andrew Worrall | Videographers: Maciej Dolzycki & Sara Cornthwaite | Sound Technician: Justin Peterson | Executive Producers: Kailee Nowosad, Tory Osler | Miles Savage: Consultant

Award: Silver
Campaign: Dove Men+Care – "Take The Time"
Company: Unilever
Agency: Ogilvy Canada

Credits:
Media Agency:
Mindshare Canada
Manager, Media Planning: Nevena Petkovic
Account Manager, Social: Nataliia Lapun
Senior Associate, Digital Trading: Michael Hufana
Account Supervisor, Social: Amy Turkovich
Strategy Director: Michael Marcy

PR Agency:
Edelman Canada
Account Director, Client Strategy: Kristine Moshonas
Account Director, Influencer: Sara Rezaee
Senior Account Executive, Earned Media: Max Mosher
Account Director, Crisis and Risk: Sarah Attia
Senior Manager, Insights and Analytics: Richelle Batuigas

Award: Bronze
Campaign: Fridge Goals
Company: Becel
Agency: Edelman Canada

Credits: UPFIELD: Hesham Aboul-hassan (Head of Marketing, Canada) Leesa Steiner (Associate Brand Manager, Canada) EDELMAN: Andrew Simon, Chief Creative Officer Jennifer Meehan, Executive Vice President Ava Shafman, Senior Account Director Lindsay Page, Director, Planning Scott Tavener, Associate Creative Director Hira Gomes, Art Director Alexa Macdonald, Account Director Peter McIntyre, Account Director Erin Cochrane, Senior Account Manager Christina Crisostomo, Senior Account Executive Ally Gao, Account Executive Caroline Murphy, Account Executive Tamara Sulliman, VP, Director of Production Donna Battista, Senior Account Director Bianca Farinacci, Account Director Louise Hugot, Senior Account Executive Josh Sam, Content Creator & Producer MINDSHARE: Andrea Miliauskas, Managing Director, Client Leadership Sidra Farooqi, Senior Manager, Planning Siobhan McCausland, Director, Planning Jennifer Taylor, Manager, Digital Trading Nataliia Lapun, Account Manager, Social Krista McIsaac, Account Coordinator

 


Martech

Award: Gold
Campaign: Beard Champion
Company: Combe- Just For Men
Agency: MediaCom

The Beard Champion”- a first-to-market interactive billboard imbedded with beard-recognition technology. Turning a mass media channel into one precisely targeted to our audience. Just For Men, with their unique beard recognition campaign. Became the #1 beard care brand in both awareness and consideration.

Credits: Jackie Steinberg - VP, Integrated Media Ralph Marburger - VP Global Grey Care, Men’s Grooming, Brand Marketing Jenna Campbell - Agency Manager Enza Mullen - Creative Director/ Art Director Rona Oberman - Copywriter/ Editor Carin Zakes - Executive Producer Meg Rogers, Worldwide Creative Director Ryan Ghaeil - MediaCom Nicole Lam - MediaCom MARS (Skittles #Housethattricksortreatsyou

Award: Silver
Campaign: The Walkumentary
Company: The Clorox Company of Canada
Agency: DentsuBos

Credits: Executive Creative Directors: Travis Cowdy, Lyranda Martin Evans | Associate Creative Director/Art Director: Stefan D'Aversa | Associate Creative Director/Copywriter: Phil Coulter | Producer: Tess Waisglass | VP, Account Director: Natalie Tom-Yew | Account Supervisor: Hailey Filler | Audio Director: Brendan Quinn | Video Editor: Emmett Maloney | Editing House: Saints Editorial | Editor: Nancy Gidman-LaTorraca | Colourist: Patrick Samaniego | Director of Video Production: Andrew Worrall | Videographers: Maciej Dolzycki & Sara Cornthwaite | Sound Technician: Justin Peterson | Executive Producers: Kailee Nowosad, Tory Osler | Miles Savage: Consultant

Award: Bronze
Campaign: Dove Men+Care – "Take The Time"
Company: Unilever
Agency: Ogilvy Canada

Credits:
Media Agency:
Mindshare Canada
Manager, Media Planning: Nevena Petkovic
Account Manager, Social: Nataliia Lapun
Senior Associate, Digital Trading: Michael Hufana
Account Supervisor, Social: Amy Turkovich
Strategy Director: Michael Marcy

PR Agency:
Edelman Canada
Account Director, Client Strategy: Kristine Moshonas
Account Director, Influencer: Sara Rezaee
Senior Account Executive, Earned Media: Max Mosher
Account Director, Crisis and Risk: Sarah Attia
Senior Manager, Insights and Analytics: Richelle Batuigas

 


Innovative Media

Award: Gold
Campaign: Big in Japan
Company: SingleCut Beersmiths
Agency: Zulu Alpha Kilo

SingleCut Beersmiths is a New York City craft brewery with fans in beer-loving cities around the world. The Big in Japan global launch featured a first-time venture in the Japanese market and focused on local cultural phenomena. QR codes on each can brought music to life in an unexpected, engaging, and gamified way.

Credits: Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Design Director: Ryan Booth Art Director: Kevin Sato Writer: Vinay Parmar Creative Tech Director: Martin Szomolanyi Account Team: Erin McManus Strategic Planner/Digital Strategy: Spencer MacEachern, Stephanie Gyles Agency/Integrated Producer: Houng Ngui, Teresa Bayley Client (Company): SingleCut Beersmiths Clients: Rich Buceta Illustrator: Ty Dale, Kevin Sato Studio Director: Greg Heptinstall Production Artist: Anna Harju, Brandon Dyson, Ashleigh O’Brien Animator: Andrew Martin

Award: Silver
Campaign: Dove Men+Care – "Take The Time"
Company: Unilever
Agency: Ogilvy Canada

Credits:
Media Agency:
Mindshare Canada
Manager, Media Planning: Nevena Petkovic
Account Manager, Social: Nataliia Lapun
Senior Associate, Digital Trading: Michael Hufana
Account Supervisor, Social: Amy Turkovich
Strategy Director: Michael Marcy

PR Agency:
Edelman Canada
Account Director, Client Strategy: Kristine Moshonas
Account Director, Influencer: Sara Rezaee
Senior Account Executive, Earned Media: Max Mosher
Account Director, Crisis and Risk: Sarah Attia
Senior Manager, Insights and Analytics: Richelle Batuigas

Award: Bronze
Campaign: Advil Nighttime – Skip Nighttime Pain
Company: Pfizer Consumer Healthcare
Agency: Ogilvy Canada

Credits: Agency: Ogilvy Canada Chief Creative Officer: Brian Murray Group Creative Director: Christian Horsfall Art Director: Christian Horsfall Copywriter: Andrew Caie Strategist: Crystal Sales Managing Partner: Zemina Moosa Account Director: Claudia Pereira Account Supervisor: Jennifer Kotschorek Head of Video Production: Eric Thompson Producer: Sharon Nelson-Bailey Program Manager: David Atkinson

Consumer Services

Brand Building

Award: Gold
Campaign: Go Back To Africa
Company: Black & Abroad, LLC
Agency: FCB/SIX

Go Back to Africa is a pan-African tourism campaign that turns a racial slur into an uplifting call to action. It uses an innovative approach to visual data collection and AI-driven contextualization to locate and deploy an alternative narrative about what travel to Africa can be and who should re-consider it as a desirable travel destination.

Credits: Chief Creative Officer: Ian Mackenzie Associate Creative Directors: Frederick Nduna, Andrew Bernardi Designer: Ramon Charles Copywriter: Curtis Chapman Account Director: Fraser Jackson Integrated Producer: Gillian Morrison Junior Producer: Kristine Lippett EVP, Strategy: Anna Percy-Dove Director, Strategy: Paul Hanlon Strategist: Simran Kaur Senior Manager, Data Analytics: Andrew Yang Data Analyst: Abdul Dau VP, Head of Data and Technology: Jacob Ciesielski Product & Technology Solutions: John Sime Front-End Developer: Heung Lee President: Andrea Cook SVP, Director of Global Communications & PR: Melanie Mitchem Post Production House: Rooster Post Production Editor: Colin Murdock, Jeff Poremba Assistant Editor: Shane Preston Executive Producer: Yumi Suyama Media Agency: Initiative Media Public Relations: Shannon Stephaniuk - Glossy PR Music/Sound: Grayson Matthews Audio Design Music Producer: Mark Domitric Sound Engineer: Vlad Nikolic Media Producer: Nicholas Shaw

Award: Silver
Campaign: Destination Canada – "Vacations of the Brave"
Company: Destination Canada
Agency: Ogilvy Canada

Credits: Credits: Ogilvy Canada Chief Creative Officer: Brian Murray Group Creative Director: Christian Horsfall Art Director: Christian Horsfall Copywriter: Andrew Caie, Pam Danowski Designer: Charline Fauche-Simone Executive Producer: Brenda Surminski Senior Project Manager: Jared Mercer Account Lead: Lindsay Prajza Account Supervisor: Kennedy Crawford Senior Brand Planner: Lynn Fletcher Content Planner: Tim Doyle Social Media Planning: Christopher Williamson Producer: Janey Rowe Agency Editor: Eric Thompson Production: Production House: Frank Content Director: Patrick Sisam Production House Producer: Marc Swenker DOP: Jonah Wyn Pugh Editing House: Urban Post Post Supervisor: Andree Bagosy Editor: Cameron Nixon Assistant Editor: John Atkinson Audio: Vapor Music Trailer Production House: Moving Picture Client: President & CEO: David Goldstein CMO: Gloria Loree Executive Director, Global Content: Cookie Boyle Regional Managing Director, North America: Sarah Finstad Marketing Program Manager: Robin Russell Media Agency: Initiative Media Canada Vice President: Noah Vardon VP Strategy: Nish Shah Group Account Director: Olivier Leblond Content Director: Chris Gairdner Manager, Communications Design: Sonia Saeid Media Analytics: Stephanie Freeman

Award: Bronze
Campaign: Huggies Pre-Natal Targeting
Company: Kimberly-Clark Canada/Huggies Canada
Agency: Ogilvy Canada

Credits: Credits: Ogilvy Canada Brian Murray, Chief Creative Officer Aviva Groll, Director, Account Management Robyn Hutman, Digital Strategist Chris Dacyshyn, Group Creative Director Julie Markle, Group Creative Director Michelle Lee, Planning Director Samantha Weisbarth, Account Supervisor Christopher Williamson, Content Manager Kimberly-Clark Canada: Michael Hurt, Director of Marketing & Sales Strategy Nadia Malowany, Senior Brand Manager Alicia Cameron, Brand Manager Ali Ruffo, Digital and Social Senior Marketing Manager Mindshare Canada: Michaela Ryan, Senior Manager, Digital Investment Michelle Ho, Planning Manager Meredith Menkes, Managing Director, Client Leadership Paul Linley, Director, Planning Veritas Communication: Krista Webster, President Nina Kalos, SVP, Client Services

 


Business Impact

Award: Gold
Campaign: Go Back To Africa
Company: Black & Abroad, LLC
Agency: FCB/SIX

Go Back to Africa is a pan-African tourism campaign that turns a racial slur into an uplifting call to action. It uses an innovative approach to visual data collection and AI-driven contextualization to locate and deploy an alternative narrative about what travel to Africa can be and who should re-consider it as a desirable travel destination.

Credits: Chief Creative Officer: Ian Mackenzie Associate Creative Directors: Frederick Nduna, Andrew Bernardi Designer: Ramon Charles Copywriter: Curtis Chapman Account Director: Fraser Jackson Integrated Producer: Gillian Morrison Junior Producer: Kristine Lippett EVP, Strategy: Anna Percy-Dove Director, Strategy: Paul Hanlon Strategist: Simran Kaur Senior Manager, Data Analytics: Andrew Yang Data Analyst: Abdul Dau VP, Head of Data and Technology: Jacob Ciesielski Product & Technology Solutions: John Sime Front-End Developer: Heung Lee President: Andrea Cook SVP, Director of Global Communications & PR: Melanie Mitchem Post Production House: Rooster Post Production Editor: Colin Murdock, Jeff Poremba Assistant Editor: Shane Preston Executive Producer: Yumi Suyama Media Agency: Initiative Media Public Relations: Shannon Stephaniuk - Glossy PR Music/Sound: Grayson Matthews Audio Design Music Producer: Mark Domitric Sound Engineer: Vlad Nikolic Media Producer: Nicholas Shaw

Award: Silver
Campaign: Destination Canada – "Vacations of the Brave"
Company: Destination Canada
Agency: Ogilvy Canada

Credits: Credits: Ogilvy Canada Chief Creative Officer: Brian Murray Group Creative Director: Christian Horsfall Art Director: Christian Horsfall Copywriter: Andrew Caie, Pam Danowski Designer: Charline Fauche-Simone Executive Producer: Brenda Surminski Senior Project Manager: Jared Mercer Account Lead: Lindsay Prajza Account Supervisor: Kennedy Crawford Senior Brand Planner: Lynn Fletcher Content Planner: Tim Doyle Social Media Planning: Christopher Williamson Producer: Janey Rowe Agency Editor: Eric Thompson Production: Production House: Frank Content Director: Patrick Sisam Production House Producer: Marc Swenker DOP: Jonah Wyn Pugh Editing House: Urban Post Post Supervisor: Andree Bagosy Editor: Cameron Nixon Assistant Editor: John Atkinson Audio: Vapor Music Trailer Production House: Moving Picture Client: President & CEO: David Goldstein CMO: Gloria Loree Executive Director, Global Content: Cookie Boyle Regional Managing Director, North America: Sarah Finstad Marketing Program Manager: Robin Russell Media Agency: Initiative Media Canada Vice President: Noah Vardon VP Strategy: Nish Shah Group Account Director: Olivier Leblond Content Director: Chris Gairdner Manager, Communications Design: Sonia Saeid Media Analytics: Stephanie Freeman

Award: Bronze
Campaign: WestJet Christmas Miracle: Uniting Through Traditions
Company: WestJet
Agency: Studio M

Credits: Richard Bartrem Vice-President, Marketing Communications at WestJet
Rob Daintree Director, Marketing at WestJet
Corey Evans Sr Manager, Content at WestJet
Christina Clifford, Experiential Marketing Advisor at WestJet
Jessica Reynolds, Experiential Marketing Advisor at WestJet
Kaitie Weaver, Experiential Marketing Advisor at WestJet
Greg Hounslow, Emerging Media Manager at WestJet
Kayley Gallaher, Emerging Media Advisor at WestJet
Lauren Stewart, Emerging Media Manager at WestJet
Heather Manchee Team Lead, Guest Communications at WestJet
John Hilsenteger Guest Communications Designer at WestJet
Mike Mills, Founding Partner & President
Ren Olivieri, Executive Creative Director at Studio M
Jennifer Cunningham, Director of Client Services at Studio M
Klint Davies, Copywriter at Studio M
Joel Felker, Copywriter at Studio M
Michael Laderoute, Creative Designer at Studio M
Emily Hill, Sr. Art Director at Studio M
Michi Lepik-Stahl, Executive Producer at Unified Content
Heidi Burbela, Senior Producer at Unified Content
Ben Sulzenko, Producer at Unified Content
Aarin MacKay, Producer
Jes Clarke, Associate Producer
Bryan Reid, Director at Unified Content
Navin Ramaswaran, Director/DOP at Unified Content
Nick Tessier, 2nd Camera/AC/DMT
Alex Spence, 2nd Camera/AC/DMT
Samii Folliott, Production Coordinator at Unified Content
Laurie Kerr Jones, Executive Producer Post-Production at Unified Content
Rebecca Burtnik, Jr. Post Producer at Unified Content
Jay Ryan, VFX artist & animator at Unified Content
Peter Miller, Senior Editor at Unified Content
Mike Donis, Editor
Marcus Barrie, Editor
Luke Ionico, Assistant Editor at Unified Content
Hardave Grewal, Colourist
Kristina Mileska, Colourist
Audio: Toronto Sound – Mixers: Aaron Gaistman and Quewin Warnasuriya
George Huovinen Managing Director, Mediasystems Design at Media Experts
Nikki Foster Manager, Mediasystems Design at Media Experts
Emily Furtado Director, Digital Mediasystems at Media Experts
Antony Larrivière Account Director at BAM Strategy
Bernande Duré Digital Producer at BAM Strategy

 


Customer Experience

Award: Gold
Campaign: The Ultimate Ride
Company: Metrolinx
Agency: BBDO Toronto

The biggest story at the Toronto Autoshow promoted not driving. It’s the bus. From GO. The GO bus.

Credits: Creative Agency: BBDO Canada Chief Creative Officer: Denise Rossetto Chief Creative Officer: Todd Mackie Sr. Art Director: Guilherme Bermejo Sr. Copywriter: Nick Doerr Sr. Planner: Zach Kula Account Director: Mark Graham Account Supervisor: Karrie Kwong Account Executive: Andrea Stranges Project Manager: Sarah Ng Sr. Print Production Manager: Jennifer Wong Sr. Production Artist: Jason Rooney Retouching Manager: Jano Kirijian Production Company: Flare BBDO Executive Producer: Dave Lembke Director/Cinematographer: Paul Steinberg Post Production: Ricochet Post Creative Director: Igor Boros Sr. Editor: Matthew Dell Audio Production Manager: Mike Rosnick PHD Canada Group Account Director: Katarina Kovinjalo Associate Director, Digital: Karina Gersonde Account Manager : Scarlett Park Client Services Assistant: Lulu Qafleshi North Strategic Sr. Vice President: Jessica Savage Sr. Account Director: Rob Hogan Account Manager: Emily Ngai Client: Metrolinx Chief Marketing Officer: Mark Childs Director, Brand & Digital Marketing: Sharyn Byrne-Nearing Sr. Manager, Brand Marketing: Leslie Millan Sr. Brand Advisor, GO Transit: Kathy Gorman Sr. Brand Advisor, GO Transit: Melissa Crowther Special Programs Officer, Brand & Marketing: Faye Orozco-Ettienne Brand Advisor, GO Transit: Adam Jagdat Sr. Manager, Digital Strategy & CRM: Alysha Hille Sr. Digital Marketing Advisor: Gillian Lanyon

Award: Silver
Campaign: Le Club AccorHotels - Seeker
Company: Le Club AccorHotels
Agency: Cossette

Credits: Agency: Cossette Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi Associate Creative Director/CW: Rachel Abrams Associate Creative Director/AD: Jake Bundock Agency Producer: Erica Metcalfe Account Director: Daniel Dolan Group Account Director: Melissa Levenberg VP, Brand Director: Michelle Perez SVP, Director Client Services: Janis Lindenbergs VP, Strategy: Kevin McHugh SVP, Strategy: Rosie Gentile Production House: The Mill Executive Creative Director: Rama Allen Creative Director: Will Adams Producer: Jason Curtis Creative Technologist/Developer: Mike Manh Executive Producer: Jack Williams, Mike Pullan Director: Ergin Kuke DOP: Dan Frantz Editing House: The Mill Chicago Editor: Charlotte Carr Behind the Scenes Editor: Al Benoit Transfer Facility: The Mill Chicago Colourist: Mikey Pehanich Online Facility: The Mill Chicago Flame Lead: Randy McEntee Flame Artist: Jonny Freeman Audio House: Antfood ECD/Composer: Wilson Brown Executive Producer: Sue Lee Audio Technical Director /Lead Composer: John Dalton Harts Lead Composer: Yuta Endo Composer: Spencer Casey Composer: Bennett Eiferman Senior Producer: Trevor Haimes Website: WILD Concept & Art Direction: Thomas Lichtblau, Matthias Mentasti Design: Manuel Haring Development: Moriz Büsing, Stefan Kernjak Producer: Thomas Ragger, Suzana Orsolic, Melissa Graf Media Agency: Cossette Media General Manager, Ontario & West: Brooke Leland Group Media Manager: Goli Samii Client: Le Club AccorHotels SVP, Sales & Marketing: Jeff Doane VP, Public Relations & Communications: Nicole Lierheimer Executive Director Loyalty: Sabrina Lillew Director, Loyalty Marketing: Siobhan Mitchell Manager, Loyalty Marketing: Jeremy Ford Digital Loyalty Marketing Specialist, Loyalty Marketing: Cara Calucag Coordinator, Loyalty Marketing: Katie Jagodkin

Award: Bronze
Campaign: Anyone But Sweden
Company: SDC Petite-Italie
Agency: Rethink

Credits: Creative Director: Nicolas Quintal, Chris Staples, Ian Grais Art Director: Maxime Sauté Copywriter: Xavier Blais Strategic Consultant: Sylvain Raymond Strategic Planner: Pascal Routhier Account Director: Alex Lefebvre Account Manager: Cendra Percy Video production: Latrompette Studio Scarf producer: Montreal Contemporary Textiles Centre - Katarin Laruelle Client: Cristina D’Arienzo

 


Engagement

Award: Gold
Campaign: Flyre Festival
Company: WestJet
Agency: OLIVER

We needed to promote WestJet’s new luxurious 787 Dreamliner while staying true to their down to earth philosophy. With April Fool’s rapidly approaching we decided to parody 2019’s biggest fail — Fyre Festival. We coined our fake event ‘Flyre Festival,’ launching with a social campaign that connected to a real sale to capitalize on the moment.

Credits: WestJet VP, Marketing: Richard Bartrem Marketing Director: Rob Daintree Senior Content Manager: Corey Evans Content Manager: Kaitie Weaver OLIVER Managing Partner North America: Dave Carey Executive Creative Director: Bernardo Andrada Business Director: Steve Bicknell Creative Director: David Giovando Sr Art Director: Jon Seykora Content Lead: Tyler Fraser Sr Copywriter: Andrew Tihal Sr Art Director: Marie Rupolo Copywriter: Matt Engel Integrated Designer: Katherine Locsin Content Producer: Genevieve Yarn Partners Unified Content: Michi Lepik-Stahl, Laurie Kerr Jones, Ben Sulzenko, Maddy O'Shaughnessy, Bryan Reid, Simon Shohet, Peter Miller

Award: Silver
Campaign: "I've Changed" Campaign
Company: Tourisme Montreal
Agency: lg2

Credits: Vice-president, creative : Marc Fortin | Creative direction : Marilou Aubin | Creative : Jean-Christophe Laniel, Pierre-Luc Loranger, Nicolas Labbé | Strategic planning : Sabrina Côté | Account services : Julie Dubé, Stéphanie Pellicer, Évelyne Harnois Lebeau | Agency production : Nancy McDonald | Production house / production : 1one | Post-production : BLVD | Editing : Jean-Philippe Granger | Project lead (print and digital) : Mélanie Thérien, Marie-Elisabeth Fouquet-Bouchard | Media : Touché!

Award: Bronze
Campaign: Destination Canada – "Vacations of the Brave"
Company: Destination Canada
Agency: Ogilvy Canada

Credits: Credits Ogilvy Canada Chief Creative Officer: Brian Murray Group Creative Director: Christian Horsfall Art Director: Christian Horsfall Copywriter: Andrew Caie, Pam Danowski Designer: Charline Fauche-Simone Executive Producer: Brenda Surminski Senior Project Manager: Jared Mercer Account Lead: Lindsay Prajza Account Supervisor: Kennedy Crawford Senior Brand Planner: Lynn Fletcher Content Planner: Tim Doyle Social Media Planning: Christopher Williamson Producer: Janey Rowe Agency Editor: Eric Thompson Production: Production House: Frank Content Director: Patrick Sisam Production House Producer: Marc Swenker DOP: Jonah Wyn Pugh Editing House: Urban Post Post Supervisor: Andree Bagosy Editor: Cameron Nixon Assistant Editor: John Atkinson Audio: Vapor Music Trailer Production House: Moving Picture Client: President & CEO: David Goldstein CMO: Gloria Loree Executive Director, Global Content: Cookie Boyle Regional Managing Director, North America: Sarah Finstad Marketing Program Manager: Robin Russell Media Agency: Initiative Media Canada Vice President: Noah Vardon VP Strategy: Nish Shah Group Account Director: Olivier Leblond Content Director: Chris Gairdner Manager, Communications Design: Sonia Saeid Media Analytics: Stephanie Freeman

 


Innovative Media

Award: Gold
Campaign: Go Back To Africa
Company: Black & Abroad, LLC
Agency: FCB/SIX

Go Back to Africa is a pan-African tourism campaign that turns a racial slur into an uplifting call to action. It uses an innovative approach to visual data collection and AI-driven contextualization to locate and deploy an alternative narrative about what travel to Africa can be and who should re-consider it as a desirable travel destination.

Credits: Chief Creative Officer: Ian Mackenzie Associate Creative Directors: Frederick Nduna, Andrew Bernardi Designer: Ramon Charles Copywriter: Curtis Chapman Account Director: Fraser Jackson Integrated Producer: Gillian Morrison Junior Producer: Kristine Lippett EVP, Strategy: Anna Percy-Dove Director, Strategy: Paul Hanlon Strategist: Simran Kaur Senior Manager, Data Analytics: Andrew Yang Data Analyst: Abdul Dau VP, Head of Data and Technology: Jacob Ciesielski Product & Technology Solutions: John Sime Front-End Developer: Heung Lee President: Andrea Cook SVP, Director of Global Communications & PR: Melanie Mitchem Post Production House: Rooster Post Production Editor: Colin Murdock, Jeff Poremba Assistant Editor: Shane Preston Executive Producer: Yumi Suyama Media Agency: Initiative Media Public Relations: Shannon Stephaniuk - Glossy PR Music/Sound: Grayson Matthews Audio Design Music Producer: Mark Domitric Sound Engineer: Vlad Nikolic Media Producer: Nicholas Shaw

Award: Silver
Campaign: Le Club AccorHotels - Seeker
Company: Le Club AccorHotels
Agency: Cossette

Credits: Agency: Cossette Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi Associate Creative Director/CW: Rachel Abrams Associate Creative Director/AD: Jake Bundock Agency Producer: Erica Metcalfe Account Director: Daniel Dolan Group Account Director: Melissa Levenberg VP, Brand Director: Michelle Perez SVP, Director Client Services: Janis Lindenbergs VP, Strategy: Kevin McHugh SVP, Strategy: Rosie Gentile Production House: The Mill Executive Creative Director: Rama Allen Creative Director: Will Adams Producer: Jason Curtis Creative Technologist/Developer: Mike Manh Executive Producer: Jack Williams, Mike Pullan Director: Ergin Kuke DOP: Dan Frantz Editing House: The Mill Chicago Editor: Charlotte Carr Behind the Scenes Editor: Al Benoit Transfer Facility: The Mill Chicago Colourist: Mikey Pehanich Online Facility: The Mill Chicago Flame Lead: Randy McEntee Flame Artist: Jonny Freeman Audio House: Antfood ECD/Composer: Wilson Brown Executive Producer: Sue Lee Audio Technical Director /Lead Composer: John Dalton Harts Lead Composer: Yuta Endo Composer: Spencer Casey Composer: Bennett Eiferman Senior Producer: Trevor Haimes Website: WILD Concept & Art Direction: Thomas Lichtblau, Matthias Mentasti Design: Manuel Haring Development: Moriz Büsing, Stefan Kernjak Producer: Thomas Ragger, Suzana Orsolic, Melissa Graf Media Agency: Cossette Media General Manager, Ontario & West: Brooke Leland Group Media Manager: Goli Samii Client: Le Club AccorHotels SVP, Sales & Marketing: Jeff Doane VP, Public Relations & Communications: Nicole Lierheimer Executive Director Loyalty: Sabrina Lillew Director, Loyalty Marketing: Siobhan Mitchell Manager, Loyalty Marketing: Jeremy Ford Digital Loyalty Marketing Specialist, Loyalty Marketing: Cara Calucag Coordinator, Loyalty Marketing: Katie Jagodkin

Award: Bronze
Campaign: Lines of Sight: A Guided Virtual Reality Experience
Company: CMH Heli-Skiing & Summer Adventures
Agency: CMH Heli-Skiing & Summer Adventures

Credits: CMH Heli-Skiing & Summer Adventures Project Team

Director of Marketing: Julia LoVecchio
Partnerships Manager: Patty Lister
Public Relations Specialist: Salina Riemer
Content Marketing Manager: Alison Jones
Digital Marketing Manager: Jonathan Meier
Designer: Liam Kerr
Front-End Developer & Video Editor: Marcos Molina

 


Martech

Award: Gold
Campaign: Go Back To Africa
Company: Black & Abroad, LLC
Agency: FCB/SIX

Go Back to Africa is a pan-African tourism campaign that turns a racial slur into an uplifting call to action. It uses an innovative approach to visual data collection and AI-driven contextualization to locate and deploy an alternative narrative about what travel to Africa can be and who should re-consider it as a desirable travel destination.

Credits: Chief Creative Officer: Ian Mackenzie Associate Creative Directors: Frederick Nduna, Andrew Bernardi Designer: Ramon Charles Copywriter: Curtis Chapman Account Director: Fraser Jackson Integrated Producer: Gillian Morrison Junior Producer: Kristine Lippett EVP, Strategy: Anna Percy-Dove Director, Strategy: Paul Hanlon Strategist: Simran Kaur Senior Manager, Data Analytics: Andrew Yang Data Analyst: Abdul Dau VP, Head of Data and Technology: Jacob Ciesielski Product & Technology Solutions: John Sime Front-End Developer: Heung Lee President: Andrea Cook SVP, Director of Global Communications & PR: Melanie Mitchem Post Production House: Rooster Post Production Editor: Colin Murdock, Jeff Poremba Assistant Editor: Shane Preston Executive Producer: Yumi Suyama Media Agency: Initiative Media Public Relations: Shannon Stephaniuk - Glossy PR Music/Sound: Grayson Matthews Audio Design Music Producer: Mark Domitric Sound Engineer: Vlad Nikolic Media Producer: Nicholas Shaw

Award: Silver
Campaign: Le Club AccorHotels - Seeker
Company: Le Club AccorHotels
Agency: Cossette

Credits: Agency: Cossette Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi Associate Creative Director/CW: Rachel Abrams Associate Creative Director/AD: Jake Bundock Agency Producer: Erica Metcalfe Account Director: Daniel Dolan Group Account Director: Melissa Levenberg VP, Brand Director: Michelle Perez SVP, Director Client Services: Janis Lindenbergs VP, Strategy: Kevin McHugh SVP, Strategy: Rosie Gentile Production House: The Mill Executive Creative Director: Rama Allen Creative Director: Will Adams Producer: Jason Curtis Creative Technologist/Developer: Mike Manh Executive Producer: Jack Williams, Mike Pullan Director: Ergin Kuke DOP: Dan Frantz Editing House: The Mill Chicago Editor: Charlotte Carr Behind the Scenes Editor: Al Benoit Transfer Facility: The Mill Chicago Colourist: Mikey Pehanich Online Facility: The Mill Chicago Flame Lead: Randy McEntee Flame Artist: Jonny Freeman Audio House: Antfood ECD/Composer: Wilson Brown Executive Producer: Sue Lee Audio Technical Director /Lead Composer: John Dalton Harts Lead Composer: Yuta Endo Composer: Spencer Casey Composer: Bennett Eiferman Senior Producer: Trevor Haimes Website: WILD Concept & Art Direction: Thomas Lichtblau, Matthias Mentasti Design: Manuel Haring Development: Moriz Büsing, Stefan Kernjak Producer: Thomas Ragger, Suzana Orsolic, Melissa Graf Media Agency: Cossette Media General Manager, Ontario & West: Brooke Leland Group Media Manager: Goli Samii Client: Le Club AccorHotels SVP, Sales & Marketing: Jeff Doane VP, Public Relations & Communications: Nicole Lierheimer Executive Director Loyalty: Sabrina Lillew Director, Loyalty Marketing: Siobhan Mitchell Manager, Loyalty Marketing: Jeremy Ford Digital Loyalty Marketing Specialist, Loyalty Marketing: Cara Calucag Coordinator, Loyalty Marketing: Katie Jagodkin

Award: Bronze
Campaign: YOU-turn
Company: The Responsible Gambling Council
Agency: FCB Canada

Credits: Chief Creative Officers: Jeff Hilts, FCB Canada; Nancy Crimi-Lamanna, FCB Canada; Ian Mackenzie, FCB/SIX | Associate Creative Director: Cindy Navarro, FCB Canada | Art Director: Gira Moin, FCB Canada | Writers: Nimy Leshinski, FCB Canada; Morgan Wroot, FCB Canada; Alisa Sera Garcia, FCB Canada | VP, Managing Directors: Chris Perron, FCB Canada; Priyanka Goswami FCB/SIX | VP, Group Account Director: Jodi Spanninga, FCB Canada | Account Director: Melissa Paulino, FCB Canada | Project Director: Gillian Morrison, FCB/SIX | Chief Strategy Officer: Shelley Brown, FCB Canada | VP, Head of Data & Technology: Jacob Ciesielski, FCB/SIX | Director of Product & Technology Solutions: John Sime, FCB/SIX | Strategy Director: Paul Hanlon, FCB FCB/SIX | Sr Strategist: Jamie Cuthbertson, FCB Canada | Producer: Venus Pun, FCB/SIX | DOP: Scott Drucker, FCB Canada | Editing House: Saints Editorial | Executive Producer: Stephanie Hickman, Saints Editorial | Editor: Cameron Lasovich, Saints Editorial | Assistant Editor: Jake Heise, Saints Editorial | Online Facility: Alter Ego Post | Senior Colourist : Conor Fisher, Alter Ego Post | Lead VFX Assistant: Alexa Salsberg, Alter Ego Post | Motion Designer: Edward Deng, Alter Ego Post | Junior Producer: Andrew Tavares, Alter Ego Post | Audio House: Eggplant Music & Sound | Executive Producer: Nicola Treadgold, Eggplant Music & Sound | Audio Producer: Laura Merrett, Eggplant Music & Sound | Music & Audio Director: Rocco Gagliese, Eggplant Music & Sound | Audio Engineer: Nathan Handy, Eggplant Music & Sound | Mobile Development: ZeMind Studios

Financial

Brand Building

Award: Gold
Campaign: There's No Retirement Like Home
Company: HomeEquity Bank
Agency: Zulu Alpha Kilo

In order to grow sales, HomeEquity Bank sought to disrupt the financial services category with a new brand platform and identity that called out the outdated and patronizing perception most people have of Canadian seniors. This resulted in significant increases in brand awareness and new business inquiries and a 26% increase in annual revenue.

Credits: Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Executive creative Director: Patrick Scissons Art Director: Shawn James Writer: Irfan Khan Agency Producer: Jac Benoit Account Team: David Tremblay Strategic Planner: Tim Hopkins Studio Artist: Greg Hepinstall Agency Producer: Teresa Bayley Photographer: Shereen Mroueh Client (Company): HomeEquity Bank Clients: Yvonne Ziomecki, Vivianne Gauci, Joe Heale, Niary Toodakian, Carly Whittamore Media Agency: OMD Media Agency Planner: Dwayne Mataseje, Mitchell Cornelisse PR Agency: PR by Jacki Nelson of NelsonConnects Production House: Partners Film Director: Michael Downing Production House Producer: Gigi Realini, Jill Godbold, Shannon Barnes Director of Photography: Barry Parrell Casting Director: Steven Mann Video Post Facility / Editing Company: Zulubot Editor: Jay Baker Video Post Facility/Editing Company: Alter Ego Compositor / Online: Eric Perrella, Sebastian Boros /Alter Ego Special Effects: Eric Perrella, Sebastian Boros/Alter Ego Animation: Ian Flaig /Alter Ego Colourist/Transfer: Clinton Homuth, assisted by James Graham / Alter Ego Colour / VFX / Animation Producer: Julie Neff / Alter Ego Audio Post Facility/Music House: Eggplant Music & Sound Audio Director: Rocco Gagliese Producer: Nicola Treadgold Engineer: Nathan Handy

Award: Silver
Campaign: Scotiabank Women Initiative
Company: Scotiabank
Agency: Bensimon Byrne

Credits: Executive Creative Director: Joseph Bonnici | Creative Directors: Laura Serra (Narrative), Meredith Klapowich (Narrative) | Associate Creative Director: Debbie Chan, Jessie Sorell (Narrative) | Art Directors: Fiorella Martinez (Narrative), Kyle Shields |Writers: Alex Bonder, Darya Klymenko | Designers: Fiorella Martinez (Narrative), Kyle Shields |VP Group Account Director: Erin O'Connor | Business Lead: Katie O'Donovan | Program Director: Christine Stewart | Project Manager: Laura Russell | Client (Scotiabank): Laura Curtis Ferrera - Senior Vice President, Marketing

Award: Bronze
Campaign: TDThanksYou
Company: TD Bank
Agency: Diamond Integrated Marketing

Credits: Accounts: Josh Diamond, Allison Micelli | Creative Director: Phil Sylver | Associate Creative Director: Jesse Pearson |Copywriters: Ron Macdonald, Krista Raspor | Executive Director: Roma Ahi, Mark Graham | Production Team: Alessio De Civita, Sean Wainsteim, Dean Vargus, Jon Staav, David Suddaby, Andy Ames, James Bolter, Jason Yantha, Jesse Storey, Julia Rowland | Production House: Cylinder Audio – Brad Nelson

 


Business Impact

Award: Gold
Campaign: Welcome Mat
Company: HSBC
Agency: Wunderman Thompson

We created a symbol of the welcoming Canadian spirit and rolled out the world’s largest welcome mat to greet newcomers on their descent into their new home. With over 80000 newcomers coming to Canada each summer, we wanted to make sure we made each of them felt at home from the moment they landed.

Credits: Chief Creative Officer: Brent Choi Executive Creative Director: Cory Eisentraut Executive Creative Director: Ari Elkouby Creative Director: Phil Sylver Art Director: Zuheir Kotob Copywriter: Jeff Topol Producer: Jennifer Cotton Business Director: Sheng Sinn Account Director: Terence Jou Account Supervisor: Marli Bennett, Joel Werner Account Executive: Kelsey Holst

Award: Silver
Campaign: Celebrating Women
Company: Bank of Montreal
Agency: FCB Canada

Credits: Creative Agency: FCB Canada Chief Creative Officers: Nancy Crimi-Lamanna & Jeff Hilts | Copywriter: Shannon McCarroll | Art Director: Tayler-Lee Resar-Teese | Chief Strategy Officer: Shelley Brown | Planning Director: Eryn LeMesurier | VP, Managing Director: Tracy Little | VP, Group Account Director: Erin Howes | Account Director: Allison Lochhead | Account Executive: Emily Kinney | Project Manager: Elizabeth Lane Media Agency: Wavemaker | Group Director: Tim Davies | Director of Strategy: Alexandra Wolch | Senior Planner/Buyer: Chris Ashton

Award: Bronze
Campaign: RBC Take 20 Campaign
Company: Royal Bank Of Canada
Agency: BBDO Toronto

Credits: Client: Royal Bank of Canada EVP, Chief Marketing Officer: Mary DePaoli Chief Marketing Officer RBC – Personal & Commercial Baking and Insurance: Alan Depencier VP Marketing, Digital, Payments, Cards & Banking: Jennifer Howard Director of Brand Marketing: Jenna Metcalfe Senior Marketing Manager: Laura Wright Marketing Manager: Jenna Herman Advertising Agency: BBDO Toronto, Canada President & CEO: Dom Caruso Chief Creative Officers: Todd Mackie, Denise Rossetto VP, Associate Creative Director: Joel Pylypiw Art Director: Brendan McMullen Copywriter: Jacob Pacey Senior Producer: Terry Kavanaugh EVP, Head of Planning: Sarah Henderson VP, Group Account Director: Kristina Hayes Account Director: Catherine Nickerson Media Agency: Initiative VP, Client Advice & Management: Melanie Smith Director, Communications Design: Michelle Mruck Supervisor, Communication Design: Jared Ross Production Company: Skin & Bones Director: Matt Lenski Producer: Christopher Scherk DOP: Simon Duggan Editorial Company: Saints Editorial Editor: Brian Williams Assistant Editor: Paula Hicks Online: Fort York VFX Flame Artist: Paul Binney Colour Grading: Alter Ego Post Colourist: Tricia Hagoriles Audio House: Pirate Toronto Audio Directors: Chris Tait and Tom Goudie

 


Customer Experience

Award: Gold
Campaign: Let's Meet 1 on 26
Company: HSBC
Agency: Wunderman Thompson

Most banks like to discuss investing one on one. HSBC has Investment Professionals in 26 countries who share local knowledge. So we wanted to demonstrate that when you meet with us, you learn more than you expect.

Credits: Wunderman Thompson
Cory Eisentraut – ECD
Mike Albrecht – Senior Copywriter
Ryan Speziale – Senior Art Director
Chitty Krishnappa – Group Acct Director
Lauryn Richards – Acct Coordinator
Shenny jaffer – Head of integrated production
Antonietta Emmanuel – Integrated production

Production – Someplace Nice
Estelle Weir – Executive Producer
Adam McCloy – Line Producer
Sean McBride – Director

Offline – Barbershop Editing
David Findlay - Editor

Transfer – Alter Ego
Wade Odlum – Colourist
Evan Spicer – Colour Assistant
Pallavi Joshi-Firby – Producer

Online – Wingman
Samantha Simpson – Executive Producer
James Andrews – Flame Artist
Sean Douglas – Flame Artist
Jenna Edwards – Producer

Audio/Music – Grayson Matthews
Mark Domitric – Director
Vlad Nikolic – Engineer
Ella Kovacs – Producer

HSBC
Michelle Ching – AVP Customer Marketing & Integration
Catherine Riley – Sr Marketing Manager
Giovanna Millan – Marketing Coordinator

Award: Silver
Campaign: Enrol Simply with Simplii
Company: CIBC
Agency: FCB/SIX

Credits: Chief Creative Officer: Ian Mackenzie Creative Director: Rob Sturch Associate Creative Director: Dave Laing Copywriters: Andrew Ennals & Adrianna Casuga SVP, Client Service & Managing Director: Elizabeth Sellors Group Account Director: Andrea Barrett Account Supervisor: Dominique Lauf Project Director: Priscilla Lubina Project Managers: Emily Mihalek & Kasandra Comeau SVP, Head of Data and Technology: Jacob Ciesielski Senior Technical Architect: Valerian Nasqidashvili Front End Developer: Momoko Tachiyama Quality Assurance Analyst: Polina Elina Campaign Managers: Greg Geyko & Alex Reed Director, Strategy: John Fung Director, Analytics: Devi Soondarsingh Senior Manager, Data and Analytics: Andrew Yang

Award: Bronze
Campaign: NHL Finals Transaction Challenge
Company: Scotiabank
Agency: Conversion Digital

Credits: Senior Manager, Senior Manager, Partnership Acquisition (Scotiabank): Zahid Rangwala | Senior Manager, Sponsorship (Scotiabank): James Savage | Manager, Sponsorship (Scotiabank): Kelsey Wolff | Manager, D2D Engagement (Scotiabank): Judy Patla | Director, MD Banking Solutions (Scotiabank): Adin Shniffer | CEO (Conversion Digital): Jonathan Huth | VP, Client Services (Conversion Digital): Jeff Moores | Account Manager (Conversion Digital): Lindsay Filiatrault | Manager, Solutions Consulting (Conversion Digital): Andrei Barany | Art Director (Conversion Digital): Stefan Sarmiento | Marketing Coordinator (Scotiabank): Keene Feng | Manager, Email Channel (Scotiabank): Brittany Offredi | Email Developer (Scotiabank): Juliana Andrada

 


Engagement

Award: Gold
Campaign: Earning Curve Podcast
Company: Interac Association
Agency: Zulu Alpha Kilo

To reach a targeted audience in a meaningful and relevant way, Interac launched Earning Curve, a podcast for entrepreneurs about entrepreneurs. The six-part series paired seasoned business owners with budding entrepreneurs, featuring their insightful conversations as a way to bring value to the SMB listener.

Credits: Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Creative Director: Gail Pak, Irfan Khan Art Director: Michael Romaniuk Write: Patrick Godin Digital Producer: Nadaa Baqui Studio Director: Greg Heptinstal Account Team: Robyn Morrissey, Erin McManus Strategic Planner: Heather Segal Brand Innovation Director: Sean Bell Client: Interac Association Client: Andrea Danovitch, Olivia Akins, Lauren McKay Media Agency: Media Experts Production House: Gimlet Creative/Transmitter Media Media Agency Planner: Zulubot Editor: Jarvis Alston

Award: Silver
Campaign: Scotiabank Women Initiative
Company: Scotiabank
Agency: Bensimon Byrne

Credits: Executive Creative Director: Joseph Bonnici | Creative Directors: Laura Serra (Narrative), Meredith Klapowich (Narrative) | Associate Creative Director: Debbie Chan, Jessie Sorell (Narrative) | Art Directors: Fiorella Martinez (Narrative), Kyle Shields |Writers: Alex Bonder, Darya Klymenko | Designers: Fiorella Martinez (Narrative), Kyle Shields |VP Group Account Director: Erin O'Connor | Business Lead: Katie O'Donovan | Program Director: Christine Stewart | Project Manager: Laura Russell | Client (Scotiabank): Laura Curtis Ferrera - Senior Vice President, Marketing

Award: Bronze
Campaign: Balance Tragedy
Company: HSBC
Agency: Wunderman Thompson

Credits: Executive Creative Director: Cory Eisentraut Executive Creative Director: Ari Elkouby Art Director: Raj Gupta Copywriter: Mark Lewis, Brian Quittenton Producer: Shenny Jaffer Production Co-ordinator: Antonietta Emmanuel Business Director: Sheng Sinn Account Director: Terence Jou Account Supervisor: Joel Werner Account Executive: Kelsey Holst Director: Yan Del Santo Production Company: Mile Inn Productions Composer: Daenen Bramberger Music House: Apollo Music

 


Innovative Media

Award: Gold
Campaign: Financial Literacy- Money Talk
Company: TD Bank
Agency: Leo Burnett Toronto

Driven to make our future generations financially confident, TD continues to encourage parents to talk to their kids about money and savings. To help parents demonstrate a tangible savings benefit to their kids, we created an innovative savings-poster, where kids could save coin denominations in the shapes of items they wanted to buy.

Credits: President: Ben Tarr| Chief Creative Officer: Judy John, Lisa Greenberg | Creative Directors: Steve Persico, Anthony Chelvanathan, Chris Munnik, Kerry Reynolds| Copywriter: Dave Thornhill| Art Director: Dejan Djuric|Designer: Dejan Djuric| Developer: Dan Purdey, Alex Dabic| Agency Producer: Alex Postans| Print Producer: Gord Cathmoir, kevin Stephen & Barry Durocher |VP, Group Account Director: Laurie Freeman| Account Director: Brian Poleck, Genvieve Cote|Account Executive : Brittany Valevicius | Account Supervisor: Brandon Sellers| Chief Strategy Officer: Brent Nelsen| SVP, Head of Strategy:Tahir Ahmad |ProductionCompany: Flash Reproductions|

 


Martech

Award: Gold
Campaign: Emails That Fit Your Life
Company: CIBC
Agency: FCB/SIX

Using database, transactional, behavioural and segmentation data, our CIBC Customer Lifecyle Management program created a communications experience that went beyond surface-level personalization and created an intelligent customer lifecycle solution connecting data, tech and creativity to support automated email trigger campaigns.

Credits: Chief Creative Officer: Ian Mackenzie Creative Director: Rob Sturch Associate Creative Director: Dave Laing Art Directors: Noella Choi, Francesca DiViesti, David Woodger Copywriter: Adrianna Casuga SVP, Client Service & Managing Director: Elizabeth Sellors Group Account Director: Andrea Barrett Account Director: Branka Klobucar Account Supervisor: Stephanie Montano Account Executive: Taylor Mansillo Project Directors: Priscillia Lubina & Gillian Morrison Project Managers: Emily Mihalek & Katie Eaton SVP, Head of Data and Technology: Jacob Ciesielski Senior Technical Architect: Valerian Nasqidashvili Front End Developers: Lily Han, Momoko Tachiyama Quality Assurance Analyst: Natalia Zadorozhna Campaign Managers: Greg Geyko, Paul Kalinowski, Alex Reed Angela Sarino, Senior Director, Marketing Communications
Chris Madan, Vice President, Marketing Solutions & Client Offers
Rob Assimakopoulos, Senior Vice President and Chief Marketing Officer

Award: Silver
Campaign: Scotiabank SCENE Transaction Challenge
Company: Scotiabank
Agency: William Thomas Digital

Credits: William Thomas Digital: Managing Director: Greg Elliott | Group Account Director: Manny Da Silva | Account Director: Eric Lee Quai, Ben Bodor | Account Manager : Cody Lee | Client Solutions Lead: Alice Keogh | Creative Lead: Roger Cardiff | Strategy Lead: Anne Chudy, Tim Cormick | Marketing Technology Lead: Ron Ramos | Solutions Architect: Yuval Sinai | Scotiabank SCENE: Sr Manager Partnership Acquisition: Zahid Rangwala | Sr Manager Engagement: Meeta Locey | Manager Engagement: Judy Patla | Sr Marketing Manager CRM: Paige Maxwell

Award: Bronze
Campaign: Merry Carolers
Company: Manulife Bank
Agency: OLIVER

Credits: Manulife Bank Chief Marketing Officer: Stacey Grant-Thompson VP Brand & Acquisition Marketing: Leisha Roche Director, Marketing: Giles Finch Marketing Manager: Ceyda Biceroglu OLIVER Managing Partner North America: Dave Carey Executive Creative Director: Bernardo Andrada Associate Creative Director: Eren Kapaklili Sr Copywriter: Andrew Tihal Sr Art Director: Marie Rupolo Copywriter: Matt Engel Art Director: Hayley Reynolds Sr Integrated Designer: Esther Wei Sr Art Director: Mark Mason Strategist: Andrew Livey Sr Content Team Lead: Leo Maia Sr Content Team Lead: Joel Vitorino Partners TA2 Music: Dana Gadsden Heymakers: JD Leblanc

Food and Beverage

Brand Building

Award: Gold
Campaign: Oh Henry! 4:25
Company: The Hershey Company
Agency: Anomaly

With Canada legalizing cannabis in 2018, Oh Henry! had a unique opportunity to dethrone category leader Snickers. The number of high, hungry young Canadians was about to spike. So we created Oh Henry! 4:25. A brand new bar with 7g of protein, specially formulated for the intense hunger that hits 5 minutes after 4:20, AKA the munchies.

Credits: Agency: Anomaly
Holding Company: MDC Partners
PR Agency: mint
XM Agency: mint
Media Company: UM

Client Credits
Company: The Hershey Company
Director of Marketing: Jackson Hitchon
Senior Marketing Manager: Mathieu Gamache
Marketing Manager: Sara Abe
Associate Marketing Manager: Azim Akthar
Associate Marketing Manager: Rebecca Paddock

Agency Credits
Executive Creative Directors: Pete Breton & Dave Douglass
Creative Director: Jamie Marcovitch
ACD/Copywriter: Marko Pandza
ACD/Art Director: Jason Kerr
CEO: Franke Rodriguez
President, Managing Partner: Candace Borland
Head of Client Services: Bryden McDonald
Account Director: Daria Lysenko
Account Supervisor: Jacqueline Lam
Planner: Matt Michels
Director of Social Media: Jennifer Stack
Social Media Strategist: Stefanie Jesney
Head of Production: Janice Bisson
Agency Producer: Julie Caniglia
Designer: Timothy Chuang

Production Credits
Production Company: Unreasonable Studios
Production Company Producer: Shane Yuhas
Cinematographer: Christian Flook, Kyle Topping, Lester Millado
Editing Company: Unreasonable Studios
Editor: Angela Young

Award: Silver
Campaign: Hellmann's – "Real Food Rescue"
Company: Unilever
Agency: Ogilvy Canada

Credits: Ogilvy Canada Brian Murray, Chief Creative Officer Samantha Ramsay, Copywriter Amy Fernandes, Art Director Aviva Groll, Director, Account Management Samantha Weisbarth, Account Supervisor Robyn Hutman, Planner Sumit Ajwani, Integrated Producer Eric Thompson, Head of Video Production UNILEVER: Gina Kiroff, Director, Foods Karlee Sommerfeld, Brand Manager, Hellmann’s Chelsea Choy, Associate Brand Manager, Hellmann’s Andria Prada, Senior Assistant Brand Manager, Hellmann’s Robin Hassan, Head, Integrated Marketing and Digital Transformation Stacy Pringle, Media Manager VIDEO PRODUCTION: Spy Films, Production House Tamir Moscovici, Director Hayley Taylor, Producer Outsider Editorial/Chris Murphy, Editor Big Sync, Music Grayson Matthews, Audio Production MINDSHARE: Caroline Breton, Managing Director Andrea Miliauskas, Director, Planning Sidra Farooqi, Senior Manager, Planning Richard Beriault, Associate, Planning Trevor Clark, Director, Investment Amanda DeFields, Director, Digital Strategy Robert Nolan, Associate Director, Digital Investmentå Jennifer Taylor, Manager, Digital Investment Nataliia Lapun, Account Manager, Social EDELMAN: Jennifer Meehan, Executive Vice President, BRAND Practice Ava Shafman, Senior Account Director, Client Strategy Jennifer Austen, Account Director, Client Strategy Scott Tavener, Associate Creative Director Jeff Lambert, Senior Account Manager, Earned Erin Cochrane, Account Manager, Earned Alison Palmieri, Account Manager, Earned Madison Boratto, Senior Account Executive, Digital Louise Hugot, Account Executive, Earned MLSE: Chris Zielinski, Executive Chef / F&B Lead Morgan Todd, Strategist Aalum Jaffer, Manager, Strategy

Award: Bronze
Campaign: Weekday Eggs
Company: Egg Farmers of Canada
Agency: Cossette

Credits: Agency: Cossette Global Chief Creative Officer(s): Peter Ignazi, Carlos Moreno Creative Director/CW: Craig McIntosh Creative Director/AD: Jaimes Zentil Director, Strategy: Lisa Hart Chief Strategy Officer: Jason Chaney Agency Producer: Colleen Floyd Account Executive(s): Trang Tran, Ali Gayowski Group Account Director: Aniesha Farrington VP, Client Leader: Anabella Mandel SVP, Client Service Director: Janis Lindenbergs Digital Project Manager: Jane Forbes Senior Retoucher: Trevor Gauthier Print Producer: Dawn-Marie Mills Production House: Circle Productions Director: Samir Rehem Director of Photography: Tico Poulakakis Executive Producer: Karen Tameanko Producer: Amanda Field Production Manager: Warren Milando Transfer Facility: Alter Ego Colourist: Tricia Hagoriles Editing House/Online: Soda Post Editor: Mike Colangelo Executive Producer: Mina Jang Production Assistant: Laura Bossy Audio House: Tattoo Sound + Music Casting: Mann Casting Casting Director: Steven Mann Media Agency: Cossette Media PR Agency: Citizen Relations Client: Egg Farmers of Canada Director, Marketing and Nutrition: Bonnie Cohen Director, Marketing and Nutrition: Sarah Caron Marketing Manager: Robyn Levy Marketing Manager: Emily Agar Marketing Officer: Kim Kesseler Public Affairs Manager: Donna Lange

 


Business Impact

Award: Gold
Campaign: Doritos Dinamita
Company: PepsiCo Foods
Agency: BBDO Toronto

To showcase the unique rolled shape of Doritos Dinamita in a way that was unmistakably Doritos, we constructed a full-sized pan flute made entirely out of Doritos Dinamita chips. But that wasn’t enough; we needed to find a song that would match the bold intensity of the chip. We found our perfect pairing in Snow’s ‘Informer’ – an iconic Canadian hit from the ‘90s that had recently found its way back to the top of the charts.

Credits: Advertising Agency: BBDO Toronto, Canada Chief Creative Officers: Todd Mackie, Denise Rossetto VP, Associate Creative Director: Derek Blais Art Director: Brendan McMullen Copywriter: Jacob Pacey SVP, Planning: Tom Kenny Digital Strategist: Courtney Dionne VP, Group Account Director: Jennifer Christen Group Account Directors: Melanie Ball, Sonia Ruckemann Account Director: Connor Ofield Account Supervisor: Anton Savytski Account Coordinator: Jessie Durand Media Agency: OMD Group Director of Strategy: Jennifer Weston Media Supervisor: Marc Thomson Production Company: Flare BBDO Executive Producer: Dave Lembke Director/Producer: Paul Fler DOP: Michael LeBlanc Editor: Sammy Ray Welch Audio House: TA2 Audio Producer: Christine Leslie Audio Production: Autoerotique

Award: Silver
Campaign: The Away Game
Company: Tim Hortons
Agency: Zulu Alpha Kilo

Credits: Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Creative Director: Gerald Kugler, Rodger Eyre Art Director: Michael Siegers Writer: Jonah Flynn Agency Producer: Revital Grunberg, Jennifer Gillespie, Kevin Corvetti Account Team: Hilary Roberts, Mike Johnson, Kayla MacDonald, Charlotte Coulson Planning Team: Tim Hopkins, Sean Bell Client (Company): Tim Hortons Clients: Ricardo Azevedo, Jorge Zaidan, Jana Goodbaum, Paloma Azulay, Jordan Mascarenhas, Kevin Albert, Jane Almeida, Chris Wakefield, Christy Rae Clem, Julie Granger, Mackenzie Biddie Marketing Consultant: Rob Forbes (Forbes Sports Marketing) Media Agency: UM Media Agency Planners: Scott Dane, Alana Paterson, Ben Seaton, Nicole Matalik PR Agency: North Strategic / Citizen Relations PR Agency Planners: Amy Shanfield, Sarah McConnell / Angie Lamana, Sean Citrigno, Ciara O’Riordan French Partner Agency: The French Shop Production House: Artifact Nonfiction, Zulubot Director: David Grabias Production House Producer: Bryce Brentlinger Executive Producer: Anne Edgar Director of Photography: John Minh Tran Second Camera: Scott Burton, Chris Goll Segment Producer: Courtney Dickson Kenya Producer: Anita Kasera Sound: Alex Chege, Nick Davey First AD: Scott Weatherall Video Post Facility / Editing Company: Zulubot Editor: Jay Baker Assistant Editor: Jessie Posthumus Additional Editing by: Robbie Haring Story Editor: Barbara Shearer Post Production: Alter Ego Compositor / Online / Senior VFX Artist: David Whiteson Colourist/Transfer: Eric Whipp, Wade Odlum Assistant Colourist: Erik Bayley Compositor / Online / Senior VFX Artist: David Whiteson, Eric Perrella Post Producers: Julie Neff, Hilda Pereira, Jane Garrah Audio Post Facility/Music House: Eggplant Music & Sound Audio Director: Adam Damelin Music Composers: Adam Damelin / Iain Gardner / Jeff Elliott Producer: Nicola Treadgold Engineer: Nathan Handy

Award: Bronze
Campaign: Snickers Suit Swag
Company: Mars Wrigley Canada
Agency: BBDO Toronto

Credits: Creative Agency: BBDO Toronto Chief Creative Officer: Denise Rossetto, Todd Mackie VP, Associate Creative Director: Derek Blais Associate Creative Director: Rana Chatterjee, Jeff Cheung Copywriter: Jeff Cheung, London Choi Art Director: Rana Chatterjee VP, Group Account Director: Stephanie Page Account Director: Stephanie Martins Account Supervisor: Sydney Starke VP, Planning: Tom Kenny Digital Strategist: Courtney Dionne Editor: Jeremy Sedge Music & Sound: Mike Rosnick Production: Flare BBDO Executive Producer: Dave Lembke Producer: Paul Fler DOP: TJ Derry Client: Mars Wrigley Canada Diana Frost: VP Marketing Kurtis Wong: Brand Manager Michelle Lefler: Director, Corporate Affairs Media Agency: MediaCom Brian Keefe: Partnerships Manager Amanda Hill: Associate Director Erin Edwards: Account Director Stephanie Landicho: Account Manager Maria Lee: Media Executive Social Media: FleishmanHillard HighRoad Adrienne Connell: Senior Vice President & Partner Lauren Grant: Vice President Jesica Mikkila: Account Coordinator Christian Ferreira: Account Coordinator Brad Farndon: Intern Miranda Nero: Account Executive Partnership: MLSE Andrew Hardaker: Manager Global Partnerships, MLSE Morgan Todd: Strategist, Global Partnerships, MLSE Graham Latchford: Digital Supervisor, MLSE

 


Customer Experience

Award: Gold
Campaign: Club Fed
Company: Weston Foods Canada
Agency: Mosaic North America

Without the determination of one ex-con who beat the odds, Dave’s Killer Bread wouldn’t exist. So we paid tribute to the brand’s heritage and invited people to break bread at Club Fed, a white-collar prison themed sandwich shop that didn’t just serve sandwiches, but second chances, with all proceeds going to charities focused on reintegration.

Credits: VP, Executive Creative Director: Jess Willis | Associate Creative Director: Sara Vinten | Art Director: Sara Vinten | Copywriter: Gillian Newing | Designer: Jazmin Lihou | PR / Influencer: Erin Del Giudice, Allison Johnson | Senior Strategist: Lavana Pauk | Director of Insights / Measurement: Jara Ulbrych | Project Manager: Jess Disipio | Senior Account Director: Chris Desjardins | Account Managers: Brian Scarcello, Melissa Moroney | Fabrication: 4xm | Editor: Andrew Hamilton | Film Production: Roaming Focus | Client: Weston Foods Canada | Head of Marketing: Nicole Pekerman | Brand Manager: Rachel Leung | Social Media, PR and Digital Marketing Manager: Christine Worrall

Award: Silver
Campaign: The CRAVE Hotbox
Company: Kraft Heinz Canada
Agency: Rethink

Credits: Creative Director: Mike Dubrick, Ian Grais, Chris Staples Art Director: Zachary Bautista Writer: Andrew Chhour Strategist: Julian Morgan, Sean McDonald Broadcast Producer (in house): Alex Butt Production Company: R+D Productions, Citizen Relations, Wright XM DOP: Robert Lyte Editor: Taylor Zeller-Newman Audio House: Vapor RMW Account Services: Kai de Bruyn Kops, Daria Lysenko, Jessica Lax, Seth Waterman Client: Dana Somerville, Nina Patel, Daniel Gotlib

Award: Bronze
Campaign: The Flip
Company: McDonald's USA, LLC
Agency: DDB Canada

Credits: CREATIVE AGENCY 1. Chief Creative Officer, DDB North America: Ari Weiss 2. Chief Creative Officer, We Are Unlimited: Toygar Bazarkaya 3. Chief Executive Officer, We Are Unlimited: Mark Mulhern 4. Chief Delivery Officer, Denis Budniewski 5. Chief Production Officer, Jon Ellis 6. Executive Creative Director, John Hansa 7. Creative Director, Vic Sanchez 8. Creative Director, Jon Morgan 9. Senior Art Director, Emily Walton 10. Senior Copywriter, Sarah Uchison 11. Copywriter, Liza Rush 12. Art Director, Caitlin VanderKlok 13. Art Director, Georgia Taylor 14. Copywriter, Sarah Dembkowski 15. Videographer/Photographer, Mason Adams 16. Senior Integrated Producer, Otto Linwood 17. Content Producer, Nikki Calabrese 18. Group Business Director, Chris Bergen 19. Group Business Director, Melanie Behling 20. Account Executive, Jessa Gianotti 21. Account Executive, Ellese Meyer 22. Senior Social Strategy Lead, Emily Bader 23. Senior Narrative Strategist, Carly Starratt 24. Associate Director Social Strategy, Daniela Vieira PRODUCTION COMPANY 12. Executive Producer, Preston Lee 13. Director, Elle Ginter 14. Producer, Tyler Boylan 15. Director Photography, Allison Anderson EDITORIAL 1. Managing Partner, Damian Stevens 2. Head of Production, Kirsten Thon-Webb 3. Executive Producer, Crissy DeSimone 4. Senior Producer, Rebecca Jameson 5. Editor, Kim Bica 6. Assistant Editor, Dean Miyahira and Andy Trecki AUDIO POST 1. Audio Engineer, Erik Widmark 2. Assistant Audio Engineer, Alex Paguirigan OTHER PARTNERS & AGENCIES Advertising Agency/Network Partner: DDB Canada 1. Executive Vice President, Chief Creative Officer: Cosmo Campbell 2. Executive Creative Director: Dean Lee 3. Senior Art Director: John Larigakis Retail & Promotion - Embedded Partner at We Are Unlimited: The Marketing Store 1. Sr. Vice President, Creative Director, Jim Eby 2. Sr. Vice President, Account Director, Ursula Ostrom 3. Account Supervisor, Kathryn Fiedler 4. Art Director, Megan VanDagens Design: Boxer Brand Design 1. V.P., Creative Director, Diana Samper 2. Account Director, Lisa Burgess 3. Senior Account Executive, Brian Torbik Media: Resolution Media 4. Associate Director, Social Media, Eric Dornbrook 5. Associate Director, Samantha Bartucci 6. Social Media Supervisor, Maura McNulty 7. Social Media Strategist, Lexi Wozny Edit - Online/VFX: Timber 1. Creative Directors / Partners - Jonah Hall & Kevin Lau 2. Executive Producer: Sabrina Elizondo 3. Head of Production: Melody Alexander 4. Senior VFX Producer: Emily Avoujageli 5. Colorist: Miles Kinghorn 6. Lead Flame Artist: Brian Shneider 7. Flame Assist: Brandon Harden & Brack Hightchew

 


Engagement

Award: Gold
Campaign: Oh Henry! 4:25
Company: The Hershey Company
Agency: Anomaly

With Canada legalizing cannabis in 2018, Oh Henry! had a unique opportunity to dethrone category leader Snickers. The number of high, hungry young Canadians was about to spike. So we created Oh Henry! 4:25. A brand new bar with 7g of protein, specially formulated for the intense hunger that hits 5 minutes after 4:20, AKA the munchies.

Credits: Agency: Anomaly Holding Company: MDC Partners PR Agency: mint XM Agency: mint Media Company: UM Client Credits Company: The Hershey Company Director of Marketing: Jackson Hitchon Senior Marketing Manager: Mathieu Gamache Marketing Manager: Sara Abe Associate Marketing Manager: Azim Akthar Associate Marketing Manager: Rebecca Paddock Agency Credits Executive Creative Directors: Pete Breton & Dave Douglass Creative Director: Jamie Marcovitch ACD/Copywriter: Marko Pandza ACD/Art Director: Jason Kerr CEO: Franke Rodriguez President, Managing Partner: Candace Borland Head of Client Services: Bryden McDonald Account Director: Daria Lysenko Account Supervisor: Jacqueline Lam Planner: Matt Michels Social Media Manager: Stefanie Jesney Agency Producer: Julie Caniglia Designer: Timothy Chuang Production Credits Production Company: Unreasonable Studios Production Company Producer: Shane Yuhas Cinematographer: Christian Flook, Kyle Topping, Lester Millado Editing Company: Unreasonable Studios Editor: Angela Young

Award: Silver
Campaign: Hellmann's – "Real Food Rescue"
Company: Unilever
Agency: Ogilvy Canada

Credits: OGILVY: Brian Murray, Chief Creative Officer Samantha Ramsay, Copywriter Amy Fernandes, Art Director Aviva Groll, Director, Account Management Samantha Weisbarth, Account Supervisor Robyn Hutman, Planner Sumit Ajwani, Integrated Producer Eric Thompson, Head of Video Production UNILEVER: Gina Kiroff, Director, Foods Karlee Sommerfeld, Brand Manager, Hellmann’s Chelsea Choy, Associate Brand Manager, Hellmann’s Andria Prada, Senior Assistant Brand Manager, Hellmann’s Robin Hassan, Head, Integrated Marketing and Digital Transformation Stacy Pringle, Media Manager VIDEO PRODUCTION: Spy Films, Production House Tamir Moscovici, Director Hayley Taylor, Producer Outsider Editorial/Chris Murphy, Editor Big Sync, Music Grayson Matthews, Audio Production MINDSHARE: Caroline Breton, Managing Director Andrea Miliauskas, Director, Planning Sidra Farooqi, Senior Manager, Planning Richard Beriault, Associate, Planning Trevor Clark, Director, Investment Amanda DeFields, Director, Digital Strategy Robert Nolan, Associate Director, Digital Investmentå Jennifer Taylor, Manager, Digital Investment Nataliia Lapun, Account Manager, Social EDELMAN: Jennifer Meehan, Executive Vice President, BRAND Practice Ava Shafman, Senior Account Director, Client Strategy Jennifer Austen, Account Director, Client Strategy Scott Tavener, Associate Creative Director Jeff Lambert, Senior Account Manager, Earned Erin Cochrane, Account Manager, Earned Alison Palmieri, Account Manager, Earned Madison Boratto, Senior Account Executive, Digital Louise Hugot, Account Executive, Earned MLSE: Chris Zielinski, Executive Chef / F&B Lead Morgan Todd, Strategist Aalum Jaffer, Manager, Strategy

Award: Bronze
Campaign: Club Fed
Company: Weston Foods Canada
Agency: Mosaic North America

Credits: VP, Executive Creative Director: Jess Willis | Associate Creative Director: Sara Vinten | Art Director: Sara Vinten | Copywriter: Gillian Newing | Designer: Jazmin Lihou | PR / Influencer: Erin Del Giudice, Allison Johnson | Senior Strategist: Lavana Pauk | Director of Insights / Measurement: Jara Ulbrych | Project Manager: Jess Disipio | Senior Account Director: Chris Desjardins | Account Managers: Brian Scarcello, Melissa Moroney | Fabrication: 4xm | Editor: Andrew Hamilton | Film Production: Roaming Focus | Client: Weston Foods Canada | Head of Marketing: Nicole Pekerman | Brand Manager: Rachel Leung | Social Media, PR and Digital Marketing Manager: Christine Worrall

 


Innovative Media

Award: Gold
Campaign: Hellmann's – Real Food Rescue
Company: Unilever
Agency: Ogilvy Canada

Credits: Ogilvy Canada Brian Murray, Chief Creative Officer Samantha Ramsay, Copywriter Amy Fernandes, Art Director Aviva Groll, Director, Account Management Samantha Weisbarth, Account Supervisor Robyn Hutman, Planner Sumit Ajwani, Integrated Producer Eric Thompson, Head of Video Production UNILEVER: Gina Kiroff, Director, Foods Karlee Sommerfeld, Brand Manager, Hellmann’s Chelsea Choy, Associate Brand Manager, Hellmann’s Andria Prada, Senior Assistant Brand Manager, Hellmann’s Robin Hassan, Head, Integrated Marketing and Digital Transformation Stacy Pringle, Media Manager VIDEO PRODUCTION: Spy Films, Production House Tamir Moscovici, Director Hayley Taylor, Producer Outsider Editorial/Chris Murphy, Editor Big Sync, Music Grayson Matthews, Audio Production MINDSHARE: Caroline Breton, Managing Director Andrea Miliauskas, Director, Planning Sidra Farooqi, Senior Manager, Planning Richard Beriault, Associate, Planning Trevor Clark, Director, Investment Amanda DeFields,

Award: Silver
Campaign: The Mailable Billboard
Company: New Standard Beer
Agency: DentsuBos

Credits: Executive Creative Directors: Travis Cowdy, Lyranda Martin Evans | Associate Creative Director/Art Director: Logan Gabel | Associate Creative Director/Copywriter: Graeme Campbell | Content Producers: Terra Stephen, Georgia Morris | Print Production Director: Rajesh Bhalsod

Award: Bronze
Campaign: A Free Sample for Extraterrestrials
Company: The Hershey Company
Agency: Anomaly

Credits: Agency: Anomaly
Agency Network: MDC Partners
PR Agency: Media Profile
Media Agency: UM

Client Credits
Company: The Hershey Company
Senior Director of Marketing: Jackson Hitchon
Senior Marketing Manager: Mathieu Gamache
Marketing Manager: Kaetlyn Graham
Assistant Marketing Manager: Andie Doan

Agency Credits
Executive Creative Director: Pete Breton, Dave Douglass
CEO: Franke Rodriguez
President, Managing Partner: Candace Borland
Creative Director: Jamie Marcovitch
Associate Creative Director/Writer: Marko Pandza
Associate Creative Director/Art Director: Jason Kerr
Head of Client Services: Bryden McDonald
Account Director: Erin Wilbur
Account Executive: Alexandra McCalden
Account Coordinator: Lauren Zaitz
Group Planning Director: Mahmoud El Kattan
Planner: Colin Kikcio
Head of Production: Janice Bisson
Agency Producer: Erin Reynolds
Social Media Strategist: Stefanie Jesney
Designer: Pawel Rokicki, Lucas Young

Production Credits
Photographer: Petter Evju Skanke
Cinematographer: Petter Evju Skanke
Editing Company: Unreasonable Studios
Editor: Maria Cusumano
Post Production Company: Unreasonable Studios

Aerospace Engineer Company: Night Crew Labs
Aerospace Engineer: Bryan Chan, Ashish Goel, Tyler Reid, Corey Snyder, Paul Tarantino

Health Care

Brand Building

Award: Gold
Campaign: SickKids VS - Crews
Company: SickKids Foundation
Agency: Cossette

The SickKids Foundation's SickKids VS – Crews campaign featured a PR and social media strategy centered on a video that followed hundreds of donors, Toronto-based athletes, media personalities and social influencers in different cliques coming together to encourage people to join them in raising the $1.3 billion needed to build a new hospital.

Credits: Agency: Cossette Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi Creative Director/CW: Craig McIntosh, Jinnean Barnard Creative Director/AD: Jaimes Zentil, Mario Cesareo Copywriter(s): Jordan Hamer, Elijah DiGangi Art Director(s): Spencer Dingle, Andy Ng Agency Producer: Erica Metcalfe Account Coordinator: Dayna Blustein Account Executive(s): Hillary Gonzalez, Rina McNicol, Emma Sleeper Business Director: Daniel Dolan Group Business Director: Melissa Levenberg VP, Brand Director: Tishan Canagasaby Strategist: Rami Dudin Strategy Director: Denika Angelone SVP, Strategy: Rosie Gentile Senior Retoucher: Trevor Gauthier Senior Production Artist: Shireen Kok Studio Director: Raquel Mullen Print Producer: Dawn-Marie Mills Production House: Scouts Honour Director(s): Mark Zibert, Kevin Foley DOP(s): Chris Mably, Kiel Milligan Executive Producer(s): Rita Popielak, Simon Dragland Line Producer(s): Rita Popielak, Jeff Schwartz Editing House: The Assembly Reps Editor(s): Steve Puhach, Mitch Finn Animation/CG: The Vanity / SHED Online Facility: The Vanity Flame Artist: Naveen Srivastava Colourist: Andrew Exworth Photography Studio: JKReps Photographer: Sandy Pereira Audio House: Berkeley Inc. Music Creative Director: Jared Kuemper Music Licensing: Francois Lachance of Music Rights Clearance Inc Song: “Moonlight” by Nicholas Britell Digital Production Company: Array of Stars Media Company: OMD Managing Director: Jammie Ogle Senior Strategist: Rebecca Shrimpton PR Company: Citizen Senior Account Manager: Erin Banting Senior Account Manager: Rebecca Myers ​Clients​: SickKids Foundation VP, Brand Strategy and Communications: Lori Davison, Heather Clark Director, Integrated Brand Marketing: Kate Torrance, Noelle de la Mothe Director, Public Relations: Sandra Chiovitti Associate Director, Community Stakeholder Relations: Lisa Charendoff Director, Digital Projects: Harleen Bhogal ​Marketing Manager(s): Tina Tieu-Lafrance, Tanya Tucker Coordinator, Public Relations: Madeline Salerno

Award: Silver
Campaign: Rowan's Law - The Risk
Company: Ministry of Tourism, Culture & Sports of Ontario
Agency: Rethink

Credits: Editor: Graham Chisholm
Assistant Editor: Shauna Dowie
Clients:
Managing Director of Marketing & Digital Strategy: Jennifer van der Valk,
Director fo Communications: Mike Semansky
Senior Manager Marketing Strategy: Ryan Huber
Marketing Advisor, Marketing Strategy: Kristen Polito
Director of Marketing: Lauren McDonald
Team Lead, Strategic Communications: Claudette Grange
Assistant Director Strategic Communications: Tania Heitshu

Award: Bronze
Campaign: Tina’s Uterus
Company: MOTRIN – Johnson & Johnson Canada
Agency: OneMethod (A division of Bensimon Byrne)

Credits: Chief Creative Officer: Amin Todai | Creative Director: Steve Miller | Associate Creative Director: Patrice Pollack| Copywriter: Mitch Robertson| Art Director: Danica Enns| Director of Strategy: Annie Rowe | Business Lead: Mark Hewitt | Social Media Manager: Kristina Kosa | Project Manager: Kate Roberts | Clients: Suzy Deprizio (Head of Marketing), Ishita Saha (Market Unit Director), Andrew Crowson (Senior Brand Manager), Maddy Hughes (Associate Brand Manager

 


Business Impact

Award: Gold
Campaign: SickKids Kids In Your Community
Company: SickKids Foundation
Agency: Cossette

Credits: Agency: Cossette Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi Creative Director/AD: Mario Cesareo Creative Director/CW: Jinnean Barnard Senior Art Director: Andrew Yeung Senior Copywriter: Alene Shahnazarian Group Business Director: Andrea O’Donnell Account Executive: Karine Duval VP, Business Lead: Tishan Canagasaby SVP, Strategy: Rosie Gentile Strategy Director: Denika Angelone Strategist: Rami Dudin Media Company: OMD Senior Strategist: Karissa Fader Assistant Strategist: Alyssa West Client: SickKids Foundation Vice President, Direct & Digital Marketing: Heather Clark Director, DDM - One-Time Gift Marketing: Aaron Davis Associate Director, Leadership & Annual Giving: Annie O'Leary Manager, Seasonal Campaigns: Nathalie Copas

Award: Silver
Campaign: Bübl Fashion
Company: Osteoporosis Canada and AMGEN
Agency: Edelman Canada

Credits: Agency: Edelman Canada Chief Creative Officer: Andrew Simon ACD/Art Director: Matt Smith ACD/Writer: Scott Tavener Account Lead: Kendall Pereira Creative/Earned Strategist: Ryley Murray Director of Production: Tamara Sulliman Planning Director: Lindsay Page Account Executive: Elena Kouretsos Earned Media: Nora Hickey, Maryann Nasello, Rebecca Tsehay Photography: Matt Barnes Videographer/Photographer: Josh Sam Show Photographer: George Pimentel Show Videographer: Luke Correia-Damude Fashion Designer: David Dixon Show Producer: Glenn Dixon Stylist: Peter Fitt Makeup: Simone Otis Hair: Jorge Joao Jewellery: Carlos Herrera Backstage Co-ordinator: Kathleen Dixon, Photographer: Vanessa Galle

Award: Bronze
Campaign: Everything Gets Better
Company: ParticipACTION
Agency: Zulu Alpha Kilo

Credits: Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Creative Directors: Catherine Allen, Ian Simpson, Jon Webber Associate Creative Director: Marcelo Mariano Art Director: Catherine Allen, Manali Kulkarni, Kyle Winsor Writer: Ian Simpson, Dylan Verway, Jon Webber, Monika Leck Designer: Ryan Booth, Gala Tanaskovic, Array of Stars (AOS) Agency Producer: Ola Stodulska, Kevin Corvetti, Teresa Bayley, Marko Stevelic Account Team: Robyn Morrissey, Lauren Boultwood Strategic Planner: Heather Segal Director of Innovation: Sean Bell Client (Company): ParticipACTION Clients: Rebecca Jones, Alison Carruthers, Shauna Pichosky, Phillip Hatcher Media Agency: Cossette Media Agency Planner: Jenny Martin, Mary Lampasona, Urooj Fatima, Erica Goldfarb Production House: Westside Studio Director: Matt Barnes Production House Producer: Scott Houghton (Executive Producer) / Adam McCloy (Line Producer) Director of Photography: Barry Parrell Casting Director: Shasta Lutz Video Post Facility / Editing Company: Zulubot Editor: Max Lawlor Post FX Facility: Alter Ego Animation: Ian Flaig Colourist/Transfer: Conor Fisher Producer: Katie Methot Audio Post Facility/Music House: Cylinder Sound and Film Audio Director: Chris Waugh Producer: Chris Waugh & Brad Nelson Engineer: Ryan Haslett Casting: Rebecca Whitby Studio Artist: Anna Harju, Brandon Dyson Developer: Array of Stars (AOS) Annimation: Array of Stars (AOS)

 


Customer Experience

Award: Gold
Campaign: The Unfun Balloon
Company: Ontario Lung Association
Agency: BBDO Toronto

COPD has become the 3rd leading cause of death in North America. And yet, it is still massively underdiagnosed – with an estimated 1.6 million Canadians being unaware that they have it. So we took the fun out of a simple balloon and turned into a life-saving screening tool for COPD.

Credits: Creative Agency: BBDO Toronto Chief Creative Officer: Denise Rossetto, Todd Mackie VP, Assistant Creative Director: Chris Booth, Joel Pylypiw Art Director: Bryan Howarth Copywriter: Chris Booth VP, Group Account Director: Rebecca Flaman Account Director: Saloni Wadehra Account Coordinator: Nasreen Mody Production Company: Flare BBDO Executive Producer: Dave Lembke Director: Chris Booth Director of Photography: Angel Navarro Sound: Przemek Zalinski Editing, Post Production: Saints Editorial, Christopher Chang Colour: Alter Ego

Award: Silver
Campaign: See For Yourself
Company: Novartis Canada Inc.
Agency: FCB Health Canada

Credits: Creative Director: Ken Schick
Account Director: Leah Simoes
Associate Creative Director, Medical Writer: Leianne Vergara
Art Direction: Vanessa Agosta
Senior Account Executive: Scott Creighton
Account Coordinator: Riz Tacata
Group Director, Production: Joyce Jackson
Production Supervisor(s): Chris Costa, Cindy Thai, Tania Redjouani
Artist: Chris Rouleau

Award: Bronze
Campaign: Abbott: Truck Activation
Company: Abbott Laboratories
Agency: Brightworks Interactive Marketing

Credits: Neil Follett | President
Michael Service | VP, Client Experience
Michelle Hayos | Account Director
Natasha Gordyk | Social Media Specialist
Dani Silva | Program Manager

 


Engagement

Award: Gold
Campaign: SickKids VS - Crews
Company: SickKids Foundation
Agency: Cossette

Credits: Agency: Cossette Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi Creative Director/CW: Craig McIntosh, Jinnean Barnard Creative Director/AD: Jaimes Zentil, Mario Cesareo Copywriter(s): Jordan Hamer, Elijah DiGangi Art Director(s): Spencer Dingle, Andy Ng Agency Producer: Erica Metcalfe Account Coordinator: Dayna Blustein Account Executive(s): Hillary Gonzalez, Rina McNicol, Emma Sleeper Business Director: Daniel Dolan Group Business Director: Melissa Levenberg VP, Brand Director: Tishan Canagasaby Strategist: Rami Dudin Strategy Director: Denika Angelone SVP, Strategy: Rosie Gentile Senior Retoucher: Trevor Gauthier Senior Production Artist: Shireen Kok Studio Director: Raquel Mullen Print Producer: Dawn-Marie Mills Production House: Scouts Honour Director(s): Mark Zibert, Kevin Foley DOP(s): Chris Mably, Kiel Milligan Executive Producer(s): Rita Popielak, Simon Dragland Line Producer(s): Rita Popielak, Jeff Schwartz Editing House: The Assembly Reps Editor(s): Steve Puhach, Mitch Finn Animation/CG: The Vanity / SHED Online Facility: The Vanity Flame Artist: Naveen Srivastava Colourist: Andrew Exworth Photography Studio: JKReps Photographer: Sandy Pereira Audio House: Berkeley Inc. Music Creative Director: Jared Kuemper Music Licensing: Francois Lachance of Music Rights Clearance Inc Song: “Moonlight” by Nicholas Britell Digital Production Company: Array of Stars Media Company: OMD Managing Director: Jammie Ogle Senior Strategist: Rebecca Shrimpton PR Company: Citizen Senior Account Manager: Erin Banting Senior Account Manager: Rebecca Myers ​Clients​: SickKids Foundation VP, Brand Strategy and Communications: Lori Davison, Heather Clark Director, Integrated Brand Marketing: Kate Torrance, Noelle de la Mothe Director, Public Relations: Sandra Chiovitti Associate Director, Community Stakeholder Relations: Lisa Charendoff Director, Digital Projects: Harleen Bhogal ​Marketing Manager(s): Tina Tieu-Lafrance, Tanya Tucker Coordinator, Public Relations: Madeline Salerno

Award: Silver
Campaign: Rowan's Law - The Risk
Company: Ministry of Tourism, Culture & Sports of Ontario
Agency: Rethink

Credits: Creative Director: Christina Yu, Mike Dubrick, Aaron Starkman, Ian Grais, Chris Staples Art Director: Zachary Bautista Writer: Andrew Chhour Designer: Jake Lim, Hans Thiessen Print Producer: Narine Artinian Studio Artist: Dylan Hamilton Printer: Pro Print Services Photographer: Westside Studios, Chris Gordaneer Retoucher: Brad Pickard Motion Graphics: Alex Fleming, Dustin Gamble Strategy: Sean McDonald, Zach Simbrow Producer: Shelby Spigelman Production Company: Scouts Honour Director: Mark Zibert Editor: Graham Chisholm Assistant Editor: Shauna Dowie Director of Photography: Mark Zibert Line Producer: Rita Popielak Casting: Jigsaw Casting Ltd. Casting Director: Shasta Lutz Post Production: Married to Giants On-Line: The Vanity, Sean Cochrane Grading: Alter Ego, Wade Odlum Audio House: Grayson Matthews Audio House Producer: Kelly McClusky Account Services: Sarah Riedlinger, Megan Christopher

Award: Bronze
Campaign: SickKids VS - #10YearChallenge
Company: SickKids Foundation
Agency: Cossette

Credits: Agency: Cossette Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi Creative Director/AD: Mario Cesareo Senior Art Director: Andy Ng Business Director: Asmait Hailu Group Business Director: Melissa Levenberg VP, Business Lead: Tishan Canagasaby SVP, Strategy: Rosie Gentile Client: SickKids Foundation VP Brand Strategy & Communications: Lori Davison Director of Integrated Brand Marketing: Kate Torrance Marketing Manager, Brand Strategy & Communications: Kelly Hanley Marketing Manager, Brand Strategy & Communications: Jessica Myers Associate Director, Community Stakeholder Relations: Lisa Charendoff Director, Public Relations: Sandra Chiovitti

 


Innovative Media

Award: Gold
Campaign: SickKids VS - #10YearChallenge
Company: SickKids Foundation
Agency: Cossette

Credits: Agency: Cossette Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi Creative Director/AD: Mario Cesareo Senior Art Director: Andy Ng Business Director: Asmait Hailu Group Business Director: Melissa Levenberg VP, Business Lead: Tishan Canagasaby SVP, Strategy: Rosie Gentile Client: SickKids Foundation VP Brand Strategy & Communications: Lori Davison Director of Integrated Brand Marketing: Kate Torrance Marketing Manager, Brand Strategy & Communications: Kelly Hanley Marketing Manager, Brand Strategy & Communications: Jessica Myers Associate Director, Community Stakeholder Relations: Lisa Charendoff Director, Public Relations: Sandra Chiovitti

Award: Silver
Campaign: Bübl Fashion
Company: Osteoporosis Canada and AMGEN Canada
Agency: Edelman Canada

Credits: Agency: Edelman Canada Chief Creative Officer: Andrew Simon ACD/Art Director: Matt Smith ACD/Writer: Scott Tavener Account Lead: Kendall Pereira Creative/Earned Strategist: Ryley Murray Director of Production: Tamara Sulliman Planning Director: Lindsay Page Account Executive: Elena Kouretsos Earned Media: Nora Hickey, Maryann Nasello, Rebecca Tsehay Photography: Matt Barnes Videographer/Photographer: Josh Sam Show Photographer: George Pimentel Show Videographer: Luke Correia-Damude Fashion Designer: David Dixon Show Producer: Glenn Dixon Stylist: Peter Fitt Makeup: Simone Otis Hair: Jorge Joao Jewellery: Carlos Herrera Backstage Co-ordinator: Kathleen Dixon, Photographer: Vanessa Galle

Award: Bronze
Campaign: In cognito Ads
Company: ACT (formerly AIDS Committee of Toronto)
Agency: BIMM

Credits: Chief Creative Officer: Roehl Sanchez VP Creative Director: Rene Rouleau Art Director: Nicole Grimshaw, Frank Gianforcaro Copywriter: Rene Rouleau Sr Account Supervisor: Alia Kuksis Account Executive: Alison Gray Project Management Team Lead: Ashley Mainguy Jr Front End Developer: Franz Ombico Senior Quality Assurance Analyst: Donal Wool

 


Martech

Award: Gold
Campaign: Incognito Ads
Company: ACT (formerly AIDS Committee of Toronto)
Agency: BIMM

We created banner ads that hit our predominantly gay or bisexual male target right when they might go Incognito online for sexual discretion. The ads informed them that there’s a discreet and anonymous way to get tested for HIV as well. The ACT landing page listed all the anonymous HIV testing sites. Incognito ads for incognito HIV testing sites.

Credits: Chief Creative Officer: Roehl Sanchez VP Creative Director: Rene Rouleau Art Director: Nicole Grimshaw, Frank Gianforcaro Copywriter: Rene Rouleau Sr Account Supervisor: Alia Kuksis Account Executive: Alison Gray Project Management Team Lead: Ashley Mainguy Jr Front End Developer: Franz Ombico Senior Quality Assurance Analyst: Donal Wool

Award: Silver
Campaign: BD: Diabetes Innovations
Company: Becton Dickinson Canada
Agency: Brightworks Interactive Marketing

Credits: Manager, Social Media Strategy: Holly Leggitt | Account Director: Jason Trudel | Project Coordinator: Caroline Siwek | Social Media Specialist: Natasha Gordyk | Production Designer: Aaron Wheat

Retail

Brand Building

Award: Gold
Campaign: Lamp Recycled
Company: IKEA
Agency: Rethink

Consumer’s didn’t recognize IKEA as a sustainable brand, so as they moved to become fully circular by 2020, they needed to shift perceptions. We decided the best way to demonstrate our future was to face our past. Creating Lamp Recycled, we re-used the famous 2002 Lamp campaign and gave it a heartfelt sustainable message for the future.

Credits: Creative Director: Aaron Starkman, Mike Dubrick, Joel Holtby, Chris Staples, Ian Grais Art Director: Joel Holtby Writer: Mike Dubrick Strategist: Sean McDonald, Stacy Ross Broadcast Producer (in house): Anne Marie Martignago Production Company: Scouts Honour Director: Mark Zibert Editor: Marc Langley Director of photography: Todd Martin Line Producer: Rita Popielak Post Production House: Rooster Editorial On-Line: Ernie Mordak, Fort York VFX Grading: Eric Whipp Audio House: Mit Out Sound Producer/Composer (Audio House): Ren Klyce Audio Mix and Sound design: Vapor-rmw Account Services: Caleb Goodman, Managing Partner Marie Lunny, Group Account Director Sarah Riedlinger, Account Director Becky Rudson, Account Manager

Award: Silver
Campaign: Haul or Nothing
Company: Loblaw
Agency: john st.

Credits: TV + Game Credits CLIENT SVP Marketing: Uwe Stueckmann VP Marketing: Mary MacIsaac Director, Brand Marketing: Ashley McGill Senior Brand Manager: David Becker Brand Manager: Naveet Nanwa Brand Specialist: Teresa Tornatore AGENCY Agency: john st. Chief Creative Officer: Angus Tucker Executive Creative Director: Cher Campbell Copywriter: Robbie Percy Art Director: Caroline Friesen Executive Director, Design: Mooren Bofill Design Director: Jacqueline Lane Designer: Ming Mikaeo Head of Production: Aimee DeParolis Executive Producer (TV): Brittani Wilcox Executive Producer (Game): Matthew DeWaal Producer (Game): Summer Mitterhuber Director of Creative Technology: Joshua Richards Account Service: Nick Pigott, Lindsay Day, Kelly Brennan Strategy: Megan Towers, Mario Ramirez Reyes PRODUCTION + POST (TV) Director: Ian Schwartz Production Company: Radke Films Executive Producers: Scott Mackenzie, Tony DiMarco Line Producer: Rob Jacklin Director of Photography: Albert Salas Casting: Powerhouse Editorial (Editor, Company): Graham Chisholm, Married to Giants Colour (Colourist, Company): Clinton Homuth, Artjail VFX / Online (Lead VFX Artist, Company): Sean Cochrane, The Vanity Audio (Creative Director, Company): Didier Tovel, SNDWRx Live Date/Air Date: May 6, 2019 MEDIA (DentsuX) VP, Associate Media Director: Moira Gilderson Account Director: Karena Phidd Media Planner: Uzo Azoba PRODUCTION (Game) Game Creative + Development: Relish Interactive Producer: Colin Marson Associate Producer: Phil Leuenberger Creative Director: Justin Sadler Game Design: Aaron Worrall Art Director: Alyssa Munaretto Illustration & Animation: Jesse Millest Game Developers: Rocco Briganti, Cody Chartrand Web Developer: David Blonski Dev Ops Lead: Rick Mason Lead Tester: Damien Rochon Arcade Unit Fabrication: wonderMakr President & Chief Innovation Officer: Mark Stewart Chief Creative Technologist: Garrett Reynolds Manager, Creative Technology: Jonathan Warren Jr. Creative Technologist: Alec Mulder Director, Digital Development: Chris Fairhurst Technical Producer: Al Macrae Senior Producer: Rasheed Hussain Game Music: SNDWRx Ltd Music Creative Director: Didier Tovel Executive Producer: Alison Lawee Engineer: Stephen Cullen

Award: Bronze
Campaign: Canvas
Company: Canadian Tire
Agency: Leo Burnett Toronto

Credits: Chief Creative Officer: Judy John, Lisa Greenberg| SVP, Creative Directors: Steve Persico, Anthony Chelvanathan| Creative Director: Sam Cerullo, Kelly Zettel|Group Creative Directors: Morgan Kurchak, Nicole Ellerton|Copywriter: Morgan Kurchak, Justin Tabakian Art Director: Nicole Ellerton, Ben Egnal|Jr. Digital Designer: Rizelle Arrogante|Director, Creative Technology: Felix Wardene| Agency Producer: Sabrina DeLuca |Print Producer: Carly Price| SVP, Group Account Director: Natasha Dagenais |Group Account Director: Gail Dhruv |Account Director: Laura Yeo|Account Supervisor: Wendy Richardson |Account Executive: Serra Tokat| Chief Strategy Officer: Brent Nelson |SVP, Head of Strategy: Tahir Ahmad|Planner: Gillian Cameron |Digital Project Director: Cimmeron Kirk|Digital Project Manager: Ali Zaidi|Production Company: Mill+|Exec Producer Zu Al-Kadiri|Producer: Kerry Taylor Director: Andres Eguiguren|DOP: Sean Valentini Editor: Ryan McKenna|Supervisor: YongChanKim

 


Business Impact

Award: Gold
Campaign: Launch of the Beyond Meat Burger
Company: A&W
Agency: Vizeum Canada Inc.

To appeal to millennial meat reducers, A&W launched a Canadian first: the plant-based Beyond Meat Burger. Our strategy focused on first targeting and learning from early adopters, winning over their endorsement and then turning on mass media when anticipation was heightened.

Credits: Vizeum: • President: Adrian Capobianco • Managing Director: Jim Gordon • Vice President, Strategy: Ruth Murray • Account Director: Daniel Saltalamacchia • Digital Media Manager: Julia Vyse
A&W Canada: Senior Director of Marketing: Tom Newitt • Manager Media and Online Communications: Julia Cutt
Creative: Rethink Canada

Award: Silver
Campaign: Digital Window Shopping
Company: Canadian Tire
Agency: Touché!

Credits: Touché!

Award: Bronze
Campaign: Sobeys Global-First Video Flyer
Company: Sobeys
Agency: UM Canada

Credits: Sobeys
Director, Customer Acquisition, Media & Innovation – Erika DeHaas
Manager, Customer Acquisition, Media & Innovation – Pratyush Kumar
Specialist, Social Media – Tara Thomas

UM
VP, Client Business Partner – Petra Moy
Director, Connection Planning – Courtney Smith
Supervisor, Connection Planning – Sarah Sopik
Campaign Manager, Social – Byron Bookbinder
Account Manager, Social – Karen Salazar
Associate Director, Social – Meggan Camacho

Facebook
Industry Manager, Retail & Restaurants – Sam Galanis
Client Partner, Retail – Sarah Owen

 


Customer Experience

Award: Gold
Campaign: The One Star Restaurant
Company: ID Foods (Tabasco)
Agency: Rethink

Done as a real-life experiment, Tabasco invited unsuspecting patrons to eat at L’Étoile (One star), a pop-up restaurant that uses only three things: badly-reviewed dishes from nearby restaurants, Tabasco sauce and a little love. We asked guests to rate our hopefully elevated dish to show that Tabasco can make anything taste better. It worked!

Credits: National Creative Directors: Chris Staples, Ian Grais Creative Director: Nicolas Quintal Copywriter: Xavier Blais Art Director: Maxime Sauté Strategic Planner: Pascal Routhier Account Services: Alex Lefebvre, Alexe Dupont Producer: Marie-Noëlle Rosso Production House: Film Truck Directors: Dan & Pag Production Director: Antoine Lortie-Ouellet Producer: Alexandre Caron DOP: Mathieu Élie Postproduction coordinator: Gabrielle Doré Sound: Maxime Dumesnil Assistant caméra: Rafi Leuwenkroon, Grip: Stéphane Charon, Alain Desmarchias Production assistants: Mathieu Richard, Charlène Brochu Makeup: Tania Guarnaccia Props: Mathilde Beaudoin-Tessier Client: Diana D’Elia

Award: Silver
Campaign: Club Cage Loyalty Program
Company: Groupe Sportscene
Agency: lg2

Credits: Creative direction : Nicolas Baldovini | User experience : Joël Auchu | Creation : Marc-André Dandurand | Copywriting : Ariane Gagné, Philippe Coulombe, Jocelyn Leroy, Alexis Renaud | Strategic planning : Alexis Robin, Maxime Chabot, François Royer Mireault |Client services : Madeline Dumayne, Allyson Dimino, Julie Bergeron, Justine Guertin, Marie-Christine Cayer | Directors of technology : François Perreault, Louis-Philippe Favrea | Developers : Nicholas Charbonneau, Mathieu Lavoie, Martin Léveillé, Manon Mialet, Robin Gauthier, Fabrice Dugas, Cédric Givord, Matthieu Parent

Award: Bronze
Campaign: The Climate Change Effect
Company: IKEA
Agency: Rethink

Credits: Creative Director: Mike Dubrick, Joel Holtby, Aaron Starkman, Chris Staples, Ian Grais Art Director: Joel Holtby Writer: Mike Dubrick, Gabrielle Elliot Designer: Jake Lim Strategist: Stacy Ross, Sean McDonald Broadcast Producer: Alex Butt Production Company: Studio M Director: Bryan Reid Editor: Joey Whitelaw Director of Photography: Christian Beilz Line Producer: Heidi Burbela, Maureen Riley Post Production: Rooster Post On-Line: Fort York VFX Grading: Alter Ego Audio House: Grayson Matthews Account Manager: Sarah Riedlinger, Becky Rudson Client: Lauren MacDonald

 


Engagement

Award: Gold
Campaign: Haul or Nothing
Company: Loblaw
Agency: john st.

Credits: TV + Game Credits CLIENT SVP Marketing: Uwe Stueckmann VP Marketing: Mary MacIsaac Director, Brand Marketing: Ashley McGill Senior Brand Manager: David Becker Brand Manager: Naveet Nanwa Brand Specialist: Teresa Tornatore AGENCY Agency: john st. Chief Creative Officer: Angus Tucker Executive Creative Director: Cher Campbell Copywriter: Robbie Percy Art Director: Caroline Friesen Executive Director, Design: Mooren Bofill Design Director: Jacqueline Lane Designer: Ming Mikaeo Head of Production: Aimee DeParolis Executive Producer (TV): Brittani Wilcox Executive Producer (Game): Matthew DeWaal Producer (Game): Summer Mitterhuber Director of Creative Technology: Joshua Richards Account Service: Nick Pigott, Lindsay Day, Kelly Brennan Strategy: Megan Towers, Mario Ramirez Reyes PRODUCTION + POST (TV) Director: Ian Schwartz Production Company: Radke Films Executive Producers: Scott Mackenzie, Tony DiMarco Line Producer: Rob Jacklin Director of Photography: Albert Salas Casting: Powerhouse Editorial (Editor, Company): Graham Chisholm, Married to Giants Colour (Colourist, Company): Clinton Homuth, Artjail VFX / Online (Lead VFX Artist, Company): Sean Cochrane, The Vanity Audio (Creative Director, Company): Didier Tovel, SNDWRx Live Date/Air Date: May 6, 2019 MEDIA (DentsuX) VP, Associate Media Director: Moira Gilderson Account Director: Karena Phidd Media Planner: Uzo Azoba PRODUCTION (Game) Game Creative + Development: Relish Interactive Producer: Colin Marson Associate Producer: Phil Leuenberger Creative Director: Justin Sadler Game Design: Aaron Worrall Art Director: Alyssa Munaretto Illustration & Animation: Jesse Millest Game Developers: Rocco Briganti, Cody Chartrand Web Developer: David Blonski Dev Ops Lead: Rick Mason Lead Tester: Damien Rochon Arcade Unit Fabrication: wonderMakr President & Chief Innovation Officer: Mark Stewart Chief Creative Technologist: Garrett Reynolds Manager, Creative Technology: Jonathan Warren Jr. Creative Technologist: Alec Mulder Director, Digital Development: Chris Fairhurst Technical Producer: Al Macrae Senior Producer: Rasheed Hussain Game Music: SNDWRx Ltd Music Creative Director: Didier Tovel Executive Producer: Alison Lawee Engineer: Stephen Cullen

Award: Silver
Campaign: IKEA Bedtime
Company: IKEA
Agency: Rethink

Credits: Creative Director: Aaron Starkman, Christina Yu, Ian Grais, Chris Staples Art Director: Zachary Bautista Writer: Andrew Chhour Strategist: Sean McDonald, Stacy Ross Production Company: FRANK Director: Rodrigo Garcia Saiz Editor: Brian Williams Assistant Editor: Paula Hicks Director of Photography: Chris Mably Executive Producer: Danielle Kappy Line Producer: John Barreiro Post Production: Saints Editorial On Line: Andrew Rolfe, Fort York VFX Grading: Alter Ego, Wade Odlum Audio: Vapor-RMW Audio Producer: Ted Rosnick Engineer: Art Mullin Account Services: Sarah Riedlinger, Daniel Riggi, Marie Lunny Media Partner: Jungle Media Co-Managing Director, SVP Planning: Sheri Metcalfe Co-Managing Director, SVP Buying: Cindy Drown Director, Planning: Janet Xi Group Manager, Buying: Krystal Seymour Group Manager, Planning: Courtney Rimar Jr Planner, Planning: Georgia Pearson

Award: Bronze
Campaign: Shop Like A Mother
Company: Loblaw Companies Limited
Agency: john st.

Credits: Title: “Shop Like A Mother " Client: Loblaw Companies Limited Brand: Real Canadian Superstore CLIENT SVP Marketing: Uwe Stueckmann VP Marketing: Mary MacIsaac Director, Brand Marketing: Shelley Tangney Brand Manager: Preeti Kawatra AGENCY Agency: john st. Chief Creative Officer: Angus Tucker Executive Creative Director: Cher Campbell ACD Copy: Kohl Forsberg ACD Art: Natalie Mathers Copywriter: Daniela Marino Art Director: Cassandra Shuber Head of Production: Aimee DeParolis Account Service: Nick Pigott, Lindsay Day, Elana Duncan, Kelly Brennan Strategy: Megan Towers, Mario Ramirez Reyes MEDIA (DentsuX) VP, Associate Media Director: Moira Gilderson Account Director: Karena Phidd Media Planner: Uzo Azoba Production House: Frank Content Director: Rodrigo Garcia Saiz Executive Producer: Danielle Kappy Line Producer: Todd Huskisson Director of Photography/Cinematography: Maya Bankovic Casting House: Jigsaw Casting Editorial House: Saints Editorial Editor: Melanie Hider Assistant Editor: Julie Simmons Executive Producer: Tory Osler Audio Production House: Vapor Music Voice Director/Music Producer: Joey Serlin Sound Engineer: Ryan Chalmers Executive Producer: Lindsey Bates Online House: The Vanity Producer: Kayla Baxter Flame/VFX Artist: Kaelem Cahill Colour: Nice shoes Colourist: Roslyn Disisto

 


Innovative Media

Award: Gold
Campaign: Launch of the Beyond Meat Burger
Company: A&W
Agency: Vizeum Canada Inc.

To appeal to millennial meat reducers, A&W launched a Canadian first: the plant-based Beyond Meat Burger. Our strategy focused on first targeting and learning from early adopters, winning over their endorsement and then turning on mass media when anticipation was heightened.

Credits: Vizeum: • President: Adrian Capobianco • Managing Director: Jim Gordon • Vice President, Strategy: Ruth Murray • Account Director: Daniel Saltalamacchia • Digital Media Manager: Julia Vyse
A&W Canada: Senior Director of Marketing: Tom Newitt • Manager Media and Online Communications: Julia Cutt
Creative: Rethink Canada

Award: Silver
Campaign: Digital Window Shopping
Company: Canadian Tire
Agency: Touché!

Credits: Touché!

Award: Bronze
Campaign: Sobeys Global-First Video Flyer
Company: Sobeys
Agency: UM Canada

Credits: Sobeys
Director, Customer Acquisition, Media & Innovation – Erika DeHaas
Manager, Customer Acquisition, Media & Innovation – Pratyush Kumar
Specialist, Social Media – Tara Thomas

UM
VP, Client Business Partner – Petra Moy
Director, Connection Planning – Courtney Smith
Supervisor, Connection Planning – Sarah Sopik
Campaign Manager, Social – Byron Bookbinder
Account Manager, Social – Karen Salazar
Associate Director, Social – Meggan Camacho

Facebook
Industry Manager, Retail & Restaurants – Sam Galanis
Client Partner, Retail – Sarah Owen

 


Martech

Award: Gold
Campaign: IKEA: Bedtime
Company: IKEA Canada
Agency: Rethink

IKEA needed a fresh approach to get their mattress range to stand out with new direct-to-consumer brands popping up every day, promoting their mattress-in-a-box. Our solution was IKEA Bedtime, a series of highly contextual videos that targeted people at the exact time they were avoiding sleep and told them to stop acting crazy and go to sleep.

Credits: Creative Director: Aaron Starkman, Christina Yu, Ian Grais, Chris Staples Art Director: Zachary Bautista Writer: Andrew Chhour Strategist: Sean McDonald, Stacy Ross Production Company: FRANK Director: Rodrigo Garcia Saiz Editor: Brian Williams Assistant Editor: Paula Hicks Director of Photography: Chris Mably Executive Producer: Danielle Kappy Line Producer: John Barreiro Post Production: Saints Editorial On Line: Andrew Rolfe, Fort York VFX Grading: Alter Ego, Wade Odlum Audio: Vapor-RMW Audio Producer: Ted Rosnick Engineer: Art Mullin Account Services: Sarah Riedlinger, Daniel Riggi, Marie Lunny Media Partner: Jungle Media Co-Managing Director, SVP Planning: Sheri Metcalfe Co-Managing Director, SVP Buying: Cindy Drown Director, Planning: Janet Xi Group Manager, Buying: Krystal Seymour Group Manager, Planning: Courtney Rimar Jr Planner, Planning: Georgia Pearson

Award: Silver
Campaign: Uber Eats Jurassic Park
Company: Uber Eats
Agency: MediaCom

Credits: MediaCom Canada: - Ryan Ghaeli – Account Director - Amanda Hill – Account Director - Jim Kozak – VP MediaCom Sport - Brian Keefe – Partnership Manager - Nicole Lam – Account Manager - Jaskiranvir Dhillon – Media Exec MediaCom US: - Emma Rogers – Account Director - Chelsea Whitaker – Partner/ Account Director Uber Eats: - Danni Brown – Sr Marketing Manager - Hellen Pang – Marketing Manager - Justin Lum – Sr Marketing Manager - Jessica Van Rooyen – Marketing Lead Behavior - Matt Binnington – Account Director - Tidiane Bah – Account Supervisor

Award: Bronze
Campaign: Skip or Save
Company: Leon's
Agency: BIMM

Credits: Chief Creative Officer: Roehl Sanchez VP Creative Director: Rene Rouleau Art Director: Roehl Sanchez/Matt Morris ACD/Copywriter: Aaron Chown Sr Account Supervisor: Alia Kuksis Account Executive: Alison Gray VP, Technology: Alex Glinka

Social Causes

Brand Building

Award: Gold
Campaign: The Healing House
Company: Casey House
Agency: Bensimon Byrne / Narrative

Healing House was a 3- day pop-up spa that featured 18 HIV+ masseuses and generated global media attention: 500 stories (120 of them broadcast) and a media value of $11M dollars. Most importantly, Healing House changed minds. 85% of participants felt more compassion for those with HIV, and 77% say it changed their perception of people with HIV.

Credits: Executive Creative Director: Joseph Bonnici Creative Directors: Gints Bruveris, David Mueller, Laura Serra (Narrative), Meredith Klapowich (Narrative), Debbie Chan (Narrative) Copywriters: David Mueller, Laura Serra (Narrative), Matthew Valenzano Art Directors: Gints Bruveris, Meredith Klapowich (Narrative), Debbie Chan (Narrative), Katherine Flores (Narrative) Strategist: Kristina Kosa Agency Producer: Daniel Rankin Business Lead: Laura Robinson Program Director: Ashley Belfast Project Manager: Sadaf Ghandehari Photographer: Matt Barnes Studio: Westside Studio Media Director: Thomas Shadoff Media Supervisor: Darra Naiman Community Manager: Rebecca Milner Creative Technologist: Jamie Kaiser Director of Studio Production: Sanjay Mangar Retoucher: Alex Chung Studio Artists: Jacquie Dudley, Matthew Szulczewski Public Relations: Narrative Managing Director: Sarah Spence Account Director: Lauren Baswick Senior Account Manager: Kylee Berencsi Media Relations: Cheryl Holmes, Jackie Kleinberg, Yolonda Abrahams, Tony Koutoulas Account Manager: Jessica Leroux Associate Account Manager: Katie Muekusch Event Producers: Gigi Rabnett, Holly McDonald Event Support: Vanessa Kissoon Project Consultant: Jordan MacInnis Account Coordinator: Olivia Crane Client: Casey House Chief Executive Officer: Joanne Simons Chief Marketing Officer: Mark Trask

Award: Silver
Campaign: Boys Don't Cry
Company: White Ribbon
Agency: Bensimon Byrne

Credits: Executive Creative Director: Joseph Bonnici Creative Director: David Mueller Creative Director: Debbie Chan Writers : David Mueller, Matt Doran Art Director: Debbie Chan Project Manager: Sara Leroux Strategist: Brittany Dow Client / Executive Director: Humberto Carolo Casting: Shasta Lutz (Jigsaw) Agency Producer: Michelle Pilling Production House: Untitled Films Executive Producer: Tom Evelyn Director: Hubert Davis Line Producer: Tom Evelyn Post Production Offline: Rooster Post Producer: Melissa Khan Editor: Michelle Czuker Post Production Online: Alter Ego Producer: Hilda Pereira Editor: Darren Achim Transfer: Alter Ego Colourist: Clinton Homuth Audio House: Berkeley Audio Producer: Tyna Maerzke Audio Director: Jared Kuemper Audio Engineer: Jared Kuemper

Award: Bronze
Campaign: Rowan's Law - The Risk
Company: Ministry of Tourism, Culture & Sports of Ontario
Agency: Rethink

Credits: Creative Director: Christina Yu, Mike Dubrick, Aaron Starkman, Ian Grais, Chris Staples Art Director: Zachary Bautista Writer: Andrew Chhour Designer: Jake Lim, Hans Thiessen Print Producer: Narine Artinian Studio Artist: Dylan Hamilton Printer: Pro Print Services Photographer: Westside Studios, Chris Gordaneer Retoucher: Brad Pickard Motion Graphics: Alex Fleming, Dustin Gamble Strategy: Sean McDonald, Zach Simbrow Producer: Shelby Spigelman Production Company: Scouts Honour Director: Mark Zibert Editor: Graham Chisholm Assistant Editor: Shauna Dowie Director of Photography: Mark Zibert Line Producer: Rita Popielak Casting: Jigsaw Casting Ltd. Casting Director: Shasta Lutz Post Production: Married to Giants On-Line: The Vanity, Sean Cochrane Grading: Alter Ego, Wade Odlum Audio House: Grayson Matthews Audio House Producer: Kelly McClusky Account Services: Sarah Riedlinger, Megan Christopher

 


Business Impact

Award: Gold
Campaign: Second Chances
Company: Canadian Transplant Association
Agency: McCann Worldgroup

Credits: Eric Silver (McCann NY), Elias Weinstock (Cassanova/McCann) Executive Creative Director: Josh Stein(McCann Toronto) Marco Munoz (Cassanova/Mccann) Creative Director: Fernando Poblete (Cassanova/McCann) Creative Director, Design: George Katz (McCann NY) Art Director: Josh Stein (McCann Toronto), Roman Gonzalez (Cassanova/McCann) Writer: Josh Stein (McCann Toronto), Christian Mondragon, Kristen Scharf (Cassanova/McCann) Agency Producer: Jacqueline Bellmore, Olia Dallimore, Jac Benoit (McCann Toronto), Humberto Rodriguez, Caitlyn Thompson, Flor Castaneda (Cassanova/McCann), Nathy Aviram, Dave Herman (McCann NY) Production Company: McCann NY, 4K Films and Circle Productions (Calgary) and D’avant-Garde Media (California) Executive Producer: Aaron Bernakevitch (4K Calgary) and Karen Tameanko (Circle Vancouver) and Francisco Pugliese (D’avant-Garde Media) Director: Eric Perini (McCann NY) and Rob Turner (Circle) Director of Photography: Eric Perini (McCann NY) and Rob Turner (Circle) Editing House: Saints Editorial (Producer: Michelle Rich) and Voltron Editor: Mark Paiva (Saints) Giuseppe Piccolo (Assistant Editor Saints) and Nano Recondo (Voltron) Music & Sound: JSM - Music Account Team: Marissa Gladstone (McCann Toronto) Caroline Murphey (McCann Toronto) , Anthony Chavez (Cassanova/McCann), Jeremy Miller, Rahel Rasu (McCann NY)

Award: Silver
Campaign: Tweed x Uber x MADD
Company: Canopy Growth Corporation - Tweed
Agency: Cossette

Credits: Agency: Cossette
Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Associate Creative Director/AD: Natasha Michalowska
Associate Creative Director/CW: Cooper Evoy
Designer: Max Hosseinian
Account Executive: Kimi Dang
VP, Strategy: Paul Lawton
Production Manager: Dawn-Marie Mills
Sr. Production Artist: Shireen Kok
Sr. Retoucher: Trevor Gauthier

Production/Editing House: Soda
Executive Producer: Mina Jang
Producer(s): Leah Blake, Scott Ramsden
Animation: Andrew Vucko
Editors: Mike Colangelo, Andrew Vucko
Production House: HeydSaffer
Director: Brad Dworkin
Post Production: Saints Editorial
Editor: Cam Lasovich
Executive Producer: Stephanie Hickman
Post Production: Studio Feather
Colour/Online Artist: Julian Van Mil
Assistant: Meeka McLean
Producer: Sara Windrim

Audio House: Grayson Matthews

Mural Artist: Tessar Lo

Media Company: Cossette Media
Chief Strategy Officer: Wes Wolch
Vice President, Digital Solutions: Janice Liu
Group Strategy Director: Sophie Labarre
Senior Digital Manager: Sadie Simon
Media Supervisor: Mandi Koenigsberg
Senior Digital Planner: Andrew Cresswell
Sr. Digital Manager: Paul Frickleton
Senior Platforms Manager: Erum Tayyab
Senior Insights Analyst: Carrie Bisnath
Programmatic Strategist: Howard Shaw

PR Company: Citizen Relations
Managing Director, Experiential: Kevin Wagman
Senior Account Manager, Experiential: Skylar LeBel
Account Executive: Josh Zuckerman

Client: Canopy Growth Corporation
Chief Commercial Officer: David Bigioni
VP Brand Marketing and Innovation: Amy Wasserman
Creative Director: Jessica Hay
Senior Brand Manager: Eric Williams
Brand Manager: Gillian Henry

Client: MADD
Chief Operating Officer: Dawn Regan
CEO: Andrew Murie

Client: Uber
Head of Marketing, Canada: Lindsay Liptok
Senior Marketing Manager, CRM and Content: Erica Edwards
Marketing Manager, Campaigns: Ceili Hubbard
Marketing Manager, Canada: Melanie Boudreau

UX, UI & Development: Apptension
Creative Treatment: Zbigniew Czarnecki
Tech Lead: Michał Kleszcz
Frontend Developer: Artur Gutkowski
Frontend Developer: Rafał Gruszecki
Frontend Developer: Tymoteusz Bleja
Frontend Developer: Wojciech Panek
Frontend Developer: Daniel Capeletti
Frontend Developer: Martin Kmieciak
Frontend Developer: Michał Kubiak
Junior Frontend Developer: Michał Plebański
UI/UX Design: Jakub Paniączyk
Project Manager: Jan Rasiński
Project Manager: Aleksandra Leończyk
Production Support: Dominika Stefańska
Production Support: Tobiasz Jankowski
QA Manager: Dorota Zabielska
Junior QA Specialist: Olga Kamińska
Junior QA Specialist: Arkadiusz Buchholz
Senior DevOps Engineer: Mateusz Kubaczyk
DevOps Engineer: Mikołaj Młodzikowski

Award: Bronze
Campaign: The Healing House
Company: Casey House
Agency: Bensimon Byrne / Narrative

Credits: Executive Creative Director: Joseph Bonnici Creative Directors: Gints Bruveris, David Mueller, Laura Serra (Narrative), Meredith Klapowich (Narrative), Debbie Chan (Narrative) Copywriters: David Mueller, Laura Serra (Narrative), Matthew Valenzano Art Directors: Gints Bruveris, Meredith Klapowich (Narrative), Debbie Chan (Narrative), Katherine Flores (Narrative) Strategist: Kristina Kosa Agency Producer: Daniel Rankin Business Lead: Laura Robinson Program Director: Ashley Belfast Project Manager: Sadaf Ghandehari Photographer: Matt Barnes Studio: Westside Studio Media Director: Thomas Shadoff Media Supervisor: Darra Naiman Community Manager: Rebecca Milner Creative Technologist: Jamie Kaiser Director of Studio Production: Sanjay Mangar Retoucher: Alex Chung Studio Artists: Jacquie Dudley, Matthew Szulczewski Public Relations: Narrative Managing Director: Sarah Spence Account Director: Lauren Baswick Senior Account Manager: Kylee Berencsi Media Relations: Cheryl Holmes, Jackie Kleinberg, Yolonda Abrahams, Tony Koutoulas Account Manager: Jessica Leroux Associate Account Manager: Katie Muekusch Event Producers: Gigi Rabnett, Holly McDonald Event Support: Vanessa Kissoon Project Consultant: Jordan MacInnis Account Coordinator: Olivia Crane Client: Casey House Chief Executive Officer: Joanne Simons Chief Marketing Officer: Mark Trask

 


Social Causes

Award: Gold
Campaign: The Broken Bride Registry
Company: Interval House
Agency: UNION

To highlight that marriage is often when abuse begins, Interval House created The Broken Bride Registry, stocked with items like “Jealous Rage Bandages” and the “Cigarette Burn Cream”. It launched at Canada’s largest bridal show.

Credits: |Chief Creative Officer: Lance Martin |Managing Director: Catherine Marcolin |Director of Strategy: Josh Hansen |Strategist: Maxine Thomas |Creative Director: Adam Thur, Rica Eckersley |Art Director: Adam Thur |Copywriter: Rica Eckersley |VP, Integrated Production: Jennifer Dark |Director, Digital Production: Jan Kanhai |Back-end Developer: Aleksander Shumanov |Front-end Developer: Alfe Clemencio |Account Director: Kristine Lafreniere |Account Manager: Beatrice Dauphinais-Bourque |Production Company: Heyd/Saffer Films |Director: Kat Webber |DP: Julian Peter |Executive Producer: Kevin Saffer |Line Producer: Sarah Kravetz |Production Assistant – Matt Raitt |Sound Recordist – Ty Bertand |2nd Camera Operator – Pierce Desrochers-O’Sullivan |Post Production: Married to Giants |Editor: Jackie Roda |Online Artist: Sean Douglas, Wingman VFX |Colourist: Andrew Ross, SIM |Sound Design/Music: Berkeley Music |Audio Director: Jared Kuemper

Award: Silver
Campaign: The Funny Face-Off
Company: The Dr. Clown Foundation
Agency: Cossette

Credits: AGENCY: Cossette GLOBAL CHIEF CREATIVE OFFICERS: Peter Ignazi, Carlos Moreno CREATIVE DIRECTOR: Richard Rochette-Villeneuve VP, DESIGN & BRANDING: Barbara Jacques VP, INNOVATION: Daniel Ouellet ACCOUNT TEAM: Audrey Hasdenteufel, Bélinda Potvin, Tanya Loncarevic STRATEGY TEAM: Simon Bédard, Chris Bergeron, Martina Djogo, Annie Robitaille ART DIRECTOR: Claudine Ruest, Marie-Bénédict Jacquemin COPYWRITER: François-Julien Rainville UX DESIGNER: François Lavigne, Frédérique Marquez DESIGNER: Camille Lévesque MEDIA: Laurence Laperrière, Barbara Martins-Costa, Simon Guertin PRODUCTION COMPANY: Septième production EXECUTIVE PRODUCER: Stéphanie Côté, Vicki Dubois, Nathalie Norambuena, Rayane Ouadah CINEMATOGRAPHER: Maxime Lamontagne EDITOR: Jérémie T. Fournier POST PRODUCTION: Maxime Bluteau, Daniel Cartier MUSIC & SOUND: BLVD DEVELOPER: TimeCode Lab – Luc Normandin, David Côté Pantalone, Alexandre St-Louis Fortier

Award: Bronze
Campaign: Put down the phone. Pick up a fork.
Company: President's Choice
Agency: john st.

Credits: Client Credits VP, Control Brand Marketing: Cheryl Grishkewich Director, Control Brand Marketing: Kevin Andrews Agency Credits: Chief Creative Officer: Angus Tucker Executive Creative Director: Cher Campbell Associate Creative Director (Copywriter): Kohl Forsberg Art Director: Dorota Pankowska, Gerardo Agbuya Copywriter: Jesse Wilks Head of Integrated Production: Aimee DeParolis Producer: Monika Ghobrial Chief Strategy Officer: Megan Towers Strategist: Colin Carroll Team Lead: Ryan O’Hagan Account Director: Caitlin Elliot Account Executive Claudia Buckler Production Credits: Production Company: Revolver Films Director: Reynald Gresset Executive Producer: Luc Frappier Line Producer: Louis Saint-Calbre Director of Photography: Ross Giardina Editorial (Editor, Editorial Company): Ross Birchall, Saints Online: Naveen Srivastava, The Vanity Audio House: Apollo Media Credits Media Company: Dentsu X VP, Associate Media Director: Moira Gilderson Account Director: Kelly Shannon

 


Engagement

Award: Gold
Campaign: Endangered Syndrome
Company: Canadian Down Syndrome Society
Agency: FCB Canada

Endangered Syndrome is a campaign where for the first time in history people applied to be on the endangered species list. It was done to spark a conversation about the declining Down syndrome population and the reduced resources they’re receiving. This campaign triggered significant press and conversation about a topic that deserved to be heard.

Credits: Chief Creative Officers: Nancy Crimi-Lamanna & Jeff Hilts | Group Creative Director: Andrew MacPhee | Sr. Art Director: Michael Morelli | Sr. Copywriter: Marty Hoefkes | Art Director: Cody Sabatine | Copywriter: Joseph Vernuccio | Chief Strategy Officer: Shelley Brown | Planning Director: Eryn LeMesurier | Research: Paul Gareau, Kantar Millward Brown | VP, Managing Directors: Tracy Little, Tim Welsh | Group Account Director: Ravi Singh | Account Supervisor: Olivia Selbie | Account Executive: Alex Kreinces | Agency Producer: Katherine Forester | Director of Project Management: Shandi Horovitch | Project Manager: Elizabeth Lane | PR: Shannon Stephaniuk, Glossy | Lawyer: Adam Chamberlain, Environmental Law | Articling Student: Chris Hummel | Production Company: Radar | Director: Scott Drucker | Producer: Katherine Forester | Line Producer: Sarah Kravetz | DOP: Scott Drucker & Chet Tilokani | Camera Operator: Scott Drucker & Chet Tilokani | Editing House: Saints Editorial | Editor: Michael Ofori-Attah and Jason Grebski | Transfer Facility: The Vanity | Colourist: Andrew Exworth | Online Facility: The Vanity | Music House: Silent Joe | Music Track Director: Jody Colero | Engineer: John Hurlbut | Composer: Benjamin Pinkerton | Animation: Michael Medeiros | Costume Design: Lea Krpan & Nikola Milic | Website design: Happiness Saigon | Media: UM Canada

Award: Silver
Campaign: Rowan's Law - The Risk
Company: Rethink
Agency: Ministry of Tourism, Culture & Sports of Ontario

Credits: Creative Director: Christina Yu, Mike Dubrick, Aaron Starkman, Ian Grais, Chris Staples Art Director: Zachary Bautista Writer: Andrew Chhour Designer: Jake Lim, Hans Thiessen Print Producer: Narine Artinian Studio Artist: Dylan Hamilton Printer: Pro Print Services Photographer: Westside Studios, Chris Gordaneer Retoucher: Brad Pickard Motion Graphics: Alex Fleming, Dustin Gamble Strategy: Sean McDonald, Zach Simbrow Producer: Shelby Spigelman Production Company: Scouts Honour Director: Mark Zibert Editor: Graham Chisholm Assistant Editor: Shauna Dowie Director of Photography: Mark Zibert Line Producer: Rita Popielak Casting: Jigsaw Casting Ltd. Casting Director: Shasta Lutz Post Production: Married to Giants On-Line: The Vanity, Sean Cochrane Grading: Alter Ego, Wade Odlum Audio House: Grayson Matthews Audio House Producer: Kelly McClusky Account Services: Sarah Riedlinger, Megan Christopher

Award: Bronze
Campaign: Freedom Tampons
Company: Interval House
Agency: UNION

Credits: |Chief Creative Officer: Lance Martin |Managing Director: Catherine Marcolin |Director of Strategy: Josh Hansen |Strategist: Maxine Thomas |Creative Director: Adam Thur |Creative Director: Rica Eckersley |Art Director: Adam Thur |Copywriter: Rica Eckersley, Jennifer Canham |VP, Integrated Production: Jennifer Dark |Account Director: Kristine Lafreniere |Account Manager: Beatrice Dauphinais-Bourque |Boxes printer: CJ Graphics |Producer: Christine Chu |Tampon sleeves printer: Clockwork Productions |Producer: Frank Turner

 


Innovative Media

Award: Gold
Campaign: The Monthly
Company: Shoppers Drug Mart
Agency: john st.

Credits: Client Credits VP, Corporate Brand Marketing: Cheryl Grishkewich VP, Marketing: Deon Alhadeff Director, Community Investment: Lisa Gibbs Senior Brand Manager, Corporate Brands: Jodi Lumsden Senior Director Marketing, Health & Wellness: Pam Russell Senior Marketing Coordinator: Kristen Sinanan Agency Credits: Chief Creative Officer: Angus Tucker Chief Strategy Officer: Megan Towers Executive Creative Director: Cher Campbell Creative Director: Mark Scott Copywriter: Stephie Coplan Art Director: Lia MacLeod Executive Design Director: Mooren Bofill Designer: Teresa Tam, Hannah Lee Executive Director, Production: Cas Binnington Head of Integrated Production: Aimee DeParolis Producer: Neal Owusu Director of Creative Technology: Joshua Richards UX Designer: Teunis Vorsteveld Team Lead: Nick Pigott Account Director: Kristin Meier Account Supervisor: Nikita Nelson Account Executive: Ariel Segal Account Coordinator: Tristan Heighington Production Credits: Production Company: Heyd & Saffer Installation Production: Paus Woodwork, Sixpenny Photography Production: Gas Company

Award: Silver
Campaign: The Funny Face-Off
Company: The Dr. Clown Foundation
Agency: Cossette

Credits: AGENCY: Cossette GLOBAL CHIEF CREATIVE OFFICERS: Peter Ignazi, Carlos Moreno CREATIVE DIRECTOR: Richard Rochette-Villeneuve VP, DESIGN & BRANDING: Barbara Jacques VP, INNOVATION: Daniel Ouellet ACCOUNT TEAM: Audrey Hasdenteufel, Bélinda Potvin, Tanya Loncarevic STRATEGY TEAM: Simon Bédard, Chris Bergeron, Martina Djogo, Annie Robitaille ART DIRECTOR: Claudine Ruest, Marie-Bénédict Jacquemin COPYWRITER: François-Julien Rainville UX DESIGNER: François Lavigne, Frédérique Marquez DESIGNER: Camille Lévesque MEDIA: Laurence Laperrière, Barbara Martins-Costa, Simon Guertin PRODUCTION COMPANY: Septième production EXECUTIVE PRODUCER: Stéphanie Côté, Vicki Dubois, Nathalie Norambuena, Rayane Ouadah CINEMATOGRAPHER: Maxime Lamontagne EDITOR: Jérémie T. Fournier POST PRODUCTION: Maxime Bluteau, Daniel Cartier MUSIC & SOUND: BLVD DEVELOPER: TimeCode Lab – Luc Normandin, David Côté Pantalone, Alexandre St-Louis Fortier

Award: Bronze
Campaign: SickKids VS - #10YearChallenge
Company: SickKids Foundation
Agency: Cossette

Credits: Agency: Cossette Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi Creative Director/AD: Mario Cesareo Senior Art Director: Andy Ng Business Director: Asmait Hailu Group Business Director: Melissa Levenberg VP, Business Lead: Tishan Canagasaby SVP, Strategy: Rosie Gentile Client: SickKids Foundation VP Brand Strategy & Communications: Lori Davison Director of Integrated Brand Marketing: Kate Torrance Marketing Manager, Brand Strategy & Communications: Kelly Hanley Marketing Manager, Brand Strategy & Communications: Jessica Myers Associate Director, Community Stakeholder Relations: Lisa Charendoff Director, Public Relations: Sandra Chiovitti

 


Martech

Award: Gold
Campaign: Straw Shaming
Company: Greenpeace
Agency: Rethink

As you scan the news, it seems like every major restaurant chain is ditching plastic straws for good. But while some businesses are eliminating straws from their establishments, there are many more who have yet to commit. We worked with Greenpeace to design these graphic images to prompt businesses to rethink their straw usage. Next, we transformed the images into GIFs available on Instagram Stories, allowing people to stand up and add their voice to the fight against single-use plastic.

Credits: Creative Director: Joel Holtby, Mike Dubrick, Aaron Starkman, Ian Grais, Chris Staples Art Director: Joel Holtby Writer: Mike Dubrick Designer: Jake Lim Print Producer: Narine Artinian Producer: Todd Harrison Production Company: R+D Productions Editor: Stephen Parker, Dustin Gamble Photography: Instill Image Co. Strategist: Hannah Newport, Sean McDonald Studio Artist: Joel Holtby Audio House: Vapor-RMW Account Services: Caleb Goodman Client: Conan Maclean

Award: Silver
Campaign: The Funny Face-Off
Company: The Dr. Clown Foundation
Agency: Cossette

Credits: AGENCY: Cossette GLOBAL CHIEF CREATIVE OFFICERS: Peter Ignazi, Carlos Moreno CREATIVE DIRECTOR: Richard Rochette-Villeneuve VP, DESIGN & BRANDING: Barbara Jacques VP, INNOVATION: Daniel Ouellet ACCOUNT TEAM: Audrey Hasdenteufel, Bélinda Potvin, Tanya Loncarevic STRATEGY TEAM: Simon Bédard, Chris Bergeron, Martina Djogo, Annie Robitaille ART DIRECTOR: Claudine Ruest, Marie-Bénédict Jacquemin COPYWRITER: François-Julien Rainville UX DESIGNER: François Lavigne, Frédérique Marquez DESIGNER: Camille Lévesque MEDIA: Laurence Laperrière, Barbara Martins-Costa, Simon Guertin PRODUCTION COMPANY: Septième production EXECUTIVE PRODUCER: Stéphanie Côté, Vicki Dubois, Nathalie Norambuena, Rayane Ouadah CINEMATOGRAPHER: Maxime Lamontagne EDITOR: Jérémie T. Fournier POST PRODUCTION: Maxime Bluteau, Daniel Cartier MUSIC & SOUND: BLVD DEVELOPER: TimeCode Lab – Luc Normandin, David Côté Pantalone, Alexandre St-Louis Fortier

Award: Bronze
Campaign: AutocorrectHER
Company: IAB Canada (the Interactive Advertising Bureau of Canada)
Agency: BIMM

Credits: Chief Creative Officer: Roehl Sanchez VP Creative Director: Rene Rouleau Art Director: Maryann Tenaglia, Frank Gianforcaro Copywriter: Heather Bryant, Rene Rouleau, Megan Hadwyn Sr Account Supervisor: Alia Kuksis Account Executive: Alison Gray Account Coordinator: Dani Tavroges Project Management Team Lead: Laura Anderson Web Developer: Olga Kham Senior Quality Assurance Analyst: Donal Wool

marketer
Special Awards

Environics Analytics Data Marketing Award
Facebook Mobile Marketing Award
Snapchat AR Marketing Award
Cannabis Marketing Award

Environics Analytics Data Marketing Award

Environics

Big data, deeper analytics capabilities and innovations in technology allow marketers to connect more effectively with their customers and markets than ever before.

Whether aiding in the development of an overall marketing strategy, informing the planning of a campaign or evaluating the success of a specific promotion, data analytics is an essential tool in every marketer’s portfolio.

The Data Marketing Award, sponsored by Environics Analytics, recognizes innovative, creative and exemplary applications of data and analytics in the development of or as key elements in executing marketing campaigns that produce exceptional results.


Award: Gold
Campaign: Go Back To Africa
Company: Black & Abroad, LLC
Agency: FCB/SIX

Go Back to Africa is a pan-African tourism campaign that turns a racial slur into an uplifting call to action. It uses an innovative approach to visual data collection and AI-driven contextualization to locate and deploy an alternative narrative about what travel to Africa can be and who should re-consider it as a desirable travel destination.

Credits: Chief Creative Officer: Ian Mackenzie Associate Creative Directors: Frederick Nduna, Andrew Bernardi Designer: Ramon Charles Copywriter: Curtis Chapman Account Director: Fraser Jackson Integrated Producer: Gillian Morrison Junior Producer: Kristine Lippett EVP, Strategy: Anna Percy-Dove Director, Strategy: Paul Hanlon Strategist: Simran Kaur Senior Manager, Data Analytics: Andrew Yang Data Analyst: Abdul Dau VP, Head of Data and Technology: Jacob Ciesielski Product & Technology Solutions: John Sime Front-End Developer: Heung Lee President: Andrea Cook SVP, Director of Global Communications & PR: Melanie Mitchem Post Production House: Rooster Post Production Editor: Colin Murdock, Jeff Poremba Assistant Editor: Shane Preston Executive Producer: Yumi Suyama Media Agency: Initiative Media Public Relations: Shannon Stephaniuk - Glossy PR Music/Sound: Grayson Matthews Audio Design Music Producer: Mark Domitric Sound Engineer: Vlad Nikolic Media Producer: Nicholas Shaw

Award: Silver
Campaign: Digital Window Shopping
Company: Canadian Tire
Agency: Touché!

Credits: Touché!

Award: Bronze
Campaign: Hellmann's – "Real Food Rescue"
Company: Unilever
Agency: Ogilvy Canada

Credits: OGILVY: Brian Murray, Chief Creative Officer Samantha Ramsay, Copywriter Amy Fernandes, Art Director Aviva Groll, Director, Account Management Samantha Weisbarth, Account Supervisor Robyn Hutman, Planner Sumit Ajwani, Integrated Producer Eric Thompson, Head of Video Production UNILEVER: Gina Kiroff, Director, Foods Karlee Sommerfeld, Brand Manager, Hellmann’s Chelsea Choy, Associate Brand Manager, Hellmann’s Andria Prada, Senior Assistant Brand Manager, Hellmann’s Robin Hassan, Head, Integrated Marketing and Digital Transformation Stacy Pringle, Media Manager VIDEO PRODUCTION: Spy Films, Production House Tamir Moscovici, Director Hayley Taylor, Producer Outsider Editorial/Chris Murphy, Editor Big Sync, Music Grayson Matthews, Audio Production MINDSHARE: Caroline Breton, Managing Director Andrea Miliauskas, Director, Planning Sidra Farooqi, Senior Manager, Planning Richard Beriault, Associate, Planning Trevor Clark, Director, Investment Amanda DeFields, Director, Digital Strategy Robert Nolan, Associate Director, Digital Investmentå Jennifer Taylor, Manager, Digital Investment Nataliia Lapun, Account Manager, Social EDELMAN: Jennifer Meehan, Executive Vice President, BRAND Practice Ava Shafman, Senior Account Director, Client Strategy Jennifer Austen, Account Director, Client Strategy Scott Tavener, Associate Creative Director Jeff Lambert, Senior Account Manager, Earned Erin Cochrane, Account Manager, Earned Alison Palmieri, Account Manager, Earned Madison Boratto, Senior Account Executive, Digital Louise Hugot, Account Executive, Earned MLSE: Chris Zielinski, Executive Chef / F&B Lead Morgan Todd, Strategist Aalum Jaffer, Manager, Strategy

Facebook Mobile Marketing Award

Facebook

With mobile allowing people to consume media content anywhere at any time, brands and agencies are constantly battling with how to drive real business results on such an evolving platform. Facebook is uniquely positioned through its ad products and measurement capabilities to help clients navigate this shift and achieve business objectives, from awareness to conversion.

The Facebook Mobile Marketing Award rewards brands and agencies who think mobile–first and pave the way in terms of how to capture attention and drive results with the mobile canvas in mind. The award will consider campaigns in terms of their use of creativity, Facebook’s products, and measurement.


Award: Gold
Campaign: Sobeys Global-First Video Flyer
Company: Sobeys
Agency: UM Canada

The Sobeys grocery video flyer solution was not just an innovative global first, but a huge Canadian business success, exceeding KPIs on engagement and sales. It drove an incredible 8.4% sales lift on promoted products vs. control, creating outstanding ROI, with a stunning cost-per-reach performance 5 times more efficient than flyer industry norms.

Credits: Sobeys
Director, Customer Acquisition, Media & Innovation – Erika DeHaas
Manager, Customer Acquisition, Media & Innovation – Pratyush Kumar
Specialist, Social Media – Tara Thomas

UM
VP, Client Business Partner – Petra Moy
Director, Connection Planning – Courtney Smith
Supervisor, Connection Planning – Sarah Sopik
Campaign Manager, Social – Byron Bookbinder
Account Manager, Social – Karen Salazar
Associate Director, Social – Meggan Camacho

Facebook
Industry Manager, Retail & Restaurants – Sam Galanis
Client Partner, Retail – Sarah Owen

Award: Silver
Campaign: Unlock Summer
Company: Coca-Cola Canada
Agency: The Hive / Carat Canada

Credits: Client: Sherryl Woodward, Lauren Zelikovitz, Caron Watt, Fiorella Campodonico, Diana Brenchley, Kat Dean Agency: Chief Creative Officer: Simon Creet | Associate Creative Director: Meaghan Kraemar | Writer: Meaghan Kraemar | Art Directors: Meghan Kraemar, Caleb Leung, Kerwin Santos | Business Director: Cameron Stark | Account Management: Amy Mountstephens | Project Management: Chris Bielawski, Brandon Vignali | Agency Producer: Sam Benson | Studio Production: Miguel Pedernera, Araina Gillis Carat Canada: Matthew Thompson, David Thomson, Matthew Gamble, Vitor Faria, Brian Crochetiere

Award: Bronze
Campaign: Bud Light House Party
Company: ABInBev
Agency: Anomaly/Vizeum

Credits: Agency: Anomaly
Holding Company: MDC Partners

XM Agency: Mosaic
Agency Network: Acosta
CEO (Mosaic): Alejandro Rodriguez
Senior Account Manager (Mosaic): Rob Walsh
PR (Mosaic): Stephanie Conceicao

Livestream Company: Vimeo
CEO (Vimeo): Anjali Sud
Contact (Vimeo): Ryan Fitzpatrick

PR Agency: Veritas
Agency Network: MDC Partners
Senior Vice President (Veritas): Nina Kalos
Senior Consultant (Veritas): Jessie Robertson

Media Company: Vizeum
Agency Network: Dentsu Aegis Network Limited
CEO (Viseum): Adrian Capobianco
President Vizeum Canada: Adrian Capobianco
Account Director (Vizeum): Steve White

Client Credits
Company: ABinBev
VP Marketing (Labatt): Todd Allen
Brand Director (Labatt): Becky Lindsey
Senior Brand Manager (Labatt): Natalie Lucas

Agency Credits
Executive Creative Directors: Pete Breton & Dave Douglass
Creative Director: Neil Blewett
Copywriter: Mike Johnson
Art Director: Jordan Gladman
CEO: Franke Rodriguez
President, Managing Partner: Candace Borland
Head of Client Services: Bryden McDonald
Account Director: Dori Applebaum
Account Supervisor: Lindsay Exelby
Planner: Paul Lipson
Social Strategist: Chris Campaner
Head of Production: Janice Bisson
Agency Producer: Nicole Poon, Athena Kouverianos
Designer: Tim Chuang
Social Content Creator: Pedro Rosa
Director of Social Media: Jennifer Stack

Production Credits
Production Company: Unreasonable Studios
Executive Producer: Jo-Ann Cook
Producer: Emily Buller
Director/DP: Christian Flook
Editorial Company: Unreasonable Studios
Editor(s): Christian Flook, Angela Young, Sean McLeod

Livestream Company: Vimeo/Livestream
Technical Producer: Tom Gott
Director: Greg Palmer
Assistant Director: Lauren Milazzo
Video Engineer: Patrick McCarty

Snapchat AR Marketing Award

Snapchat

Snapchat believes Play is Powerful. Over 70 million people play with Augmented Reality on Snapchat everyday, for an average of three minutes per person, totalling over 500 years of playtime daily. Augmented Reality on Snapchat provides advertisers with mass reach and opportunities to drive awareness, consideration and action through unique and innovative creative, that Snapchatters opt in to play with.

The Snapchat AR Marketing Award rewards brands and agencies who used AR to drive instant impact and strong cohesive storytelling. The award will consider campaigns in terms of their business objective, strategy, creative and efficacy.


Award: Gold
Campaign: The Real Fan
Company: belairdirect
Agency: PHD Montréal

We gave a different twist to the classic Fan of the game, the classic in-stadium activation where a handful of lucky fans appear on the big screen between plays. Rather than choosing fans live in the stadium, we chose fans who virtually supported their team from their living room with our lens and connected them with the fans in the stadium.

Credits: PHD Montréal

Award: Silver
Campaign: Peace Tea: Sno-Berry & Mango Launch 2019
Company: Coca-Cola
Agency: Carat and Mosaic North America

Credits: The Coca-Cola Company: Caron Watt, Claire Dean, Fiorella Campodonico | Carat: Account Director: Matthew Thompson | Associate Director: David Thomson | Senior Communications Planner: Matthew Gamble | Media Planner: Madison Almond | Senior Digital Investments Planner: Brian Crochetiere | Digital Investments Planner: David Keon | Mosaic North America: Executive Creative Director: Jess Willis | Senior Account Manager: Dan Tallent | Copywriters: Laura Tribble, Gillian Newing | Designer: Melissa Pierce

Award: Bronze
Campaign: OLG Lotto Max Lens
Company: Ontario Lottery and Gaming Corporation
Agency: PHD Media Toronto

Credits: Jaimie Smith | Associate Director, Social Umer Farooq | Account Manager, Social

Cannabis Marketing Award

Attracting audiences to build and sustain market share is imperative to the success of any brand, especially for new brands in emerging sectors. Launching a new brand is a challenge in any category but for cannabis marketers, the complexity of a restrictive federal regime and a range of provincial regulations create significant marketing challenges, especially for a product that was previously prohibited.

The Cannabis Marketing Award recognizes the company that successfully navigated these challenges to launch an innovative and memorable cannabis marketing campaign or initiative in the areas of education, research, launch or retail, while meeting all requirements of the Cannabis Act – both the letter and the intent of the law.


Award: Gold
Campaign: Cannabis Curation Committee
Company: AHLOT
Agency: AHLOT

AHLOT's Cannabis Curation Committee campaign generated over 167 million impressions and received news media coverage on six continents. With nearly 25,000 applications for 5 jobs, our national search for cannabis connoisseurs put a company of less than 10 employees on the global map.

Credits: Chief Creative Officer: Martin Strazovec Creative Director: Chad Raymond CEO: Greg Pantelic Marketing Associate: Kaitlyn Ho Motion Graphics: Julian Peter

Award: Silver
Campaign: Prairie Records - Saskatoon
Company: Westleaf
Agency: North Strategic

Credits: Westleaf: Adam Coates, Chief Commercial Officer; Bruce Leslie, VP Corporate Communications; Natalie Wise, Brand Manager, Prairie Records, Warren Matzelle, Director of Retail Operations; Kris Newell, Director of Retail Development; Dustin Norris, GM Prairie Records, Saskatoon.

North Strategic: Chelsea Smyth, Account Manager; Lauren Steeves, Account Executive; Jelena Leung, VP, Digital and Social Media; Clinton Fudge, Account Manager, Social Media.

Award: Bronze
Campaign: Tweed x Uber x MADD
Company: Canopy Growth Corporation - Tweed
Agency: Cossette

Credits: Agency: Cossette
Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Associate Creative Director/AD: Natasha Michalowska
Associate Creative Director/CW: Cooper Evoy
Designer: Max Hosseinian
Account Executive: Kimi Dang
VP, Strategy: Paul Lawton
Production Manager: Dawn-Marie Mills
Sr. Production Artist: Shireen Kok
Sr. Retoucher: Trevor Gauthier

Production/Editing House: Soda
Executive Producer: Mina Jang
Producer(s): Leah Blake, Scott Ramsden
Animation: Andrew Vucko
Editors: Mike Colangelo, Andrew Vucko
Production House: HeydSaffer
Director: Brad Dworkin
Post Production: Saints Editorial
Editor: Cam Lasovich
Executive Producer: Stephanie Hickman
Post Production: Studio Feather
Colour/Online Artist: Julian Van Mil
Assistant: Meeka McLean
Producer: Sara Windrim

Audio House: Grayson Matthews

Mural Artist: Tessar Lo

Media Company: Cossette Media
Chief Strategy Officer: Wes Wolch
Vice President, Digital Solutions: Janice Liu
Group Strategy Director: Sophie Labarre
Senior Digital Manager: Sadie Simon
Media Supervisor: Mandi Koenigsberg
Senior Digital Planner: Andrew Cresswell
Sr. Digital Manager: Paul Frickleton
Senior Platforms Manager: Erum Tayyab
Senior Insights Analyst: Carrie Bisnath
Programmatic Strategist: Howard Shaw

PR Company: Citizen Relations
Managing Director, Experiential: Kevin Wagman
Senior Account Manager, Experiential: Skylar LeBel
Account Executive: Josh Zuckerman

Client: Canopy Growth Corporation
Chief Commercial Officer: David Bigioni
VP Brand Marketing and Innovation: Amy Wasserman
Creative Director: Jessica Hay
Senior Brand Manager: Eric Williams
Brand Manager: Gillian Henry

Client: MADD
Chief Operating Officer: Dawn Regan
CEO: Andrew Murie

Client: Uber
Head of Marketing, Canada: Lindsay Liptok
Senior Marketing Manager, CRM and Content: Erica Edwards
Marketing Manager, Campaigns: Ceili Hubbard
Marketing Manager, Canada: Melanie Boudreau

UX, UI & Development: Apptension
Creative Treatment: Zbigniew Czarnecki
Tech Lead: Michał Kleszcz
Frontend Developer: Artur Gutkowski
Frontend Developer: Rafał Gruszecki
Frontend Developer: Tymoteusz Bleja
Frontend Developer: Wojciech Panek
Frontend Developer: Daniel Capeletti
Frontend Developer: Martin Kmieciak
Frontend Developer: Michał Kubiak
Junior Frontend Developer: Michał Plebański
UI/UX Design: Jakub Paniączyk
Project Manager: Jan Rasiński
Project Manager: Aleksandra Leończyk
Production Support: Dominika Stefańska
Production Support: Tobiasz Jankowski
QA Manager: Dorota Zabielska
Junior QA Specialist: Olga Kamińska
Junior QA Specialist: Arkadiusz Buchholz
Senior DevOps Engineer: Mateusz Kubaczyk
DevOps Engineer: Mikołaj Młodzikowski

judge
CMA Winners: Enter the MAA GLOBES

Gold, Silver and Bronze CMA Awards Winners can apply to enter the MAA GLOBES for any of the 18 available categories until December 20, 2019.

The CMA Awards are the exclusive Canadian marketing awards to pre-qualify Canadian entries to the MAA GLOBES, the elite, results-driven award program recognizing the best marketing communications campaigns in the world!

Winners of the 2019 MAA GLOBES will be announced on March 15, 2020 on maawglobes.com.

judge
Judges

Thank you to our Strategic Committee and our record number of Judges who evaluated hundreds of campaign submissions!

Strategic Committee Chair and Senior Judge Co-Chairs

This year’s judging was overseen by a committee chaired by Arthur Fleischman, president and CEO of John St. and co-chaired by Jacquie Ryan, chief brand and commercial officer, Canadian Olympic Committee and Tyler Turnbull, CEO, FCB Canada.

Judges from across Canada participated in a three-round process. In Round One, entries were evaluated on strategy, creativity and results, all equally weighted. In Round Two, senior judges and our multi-discipline judging panel evaluated the top entries in the disciplines and categories. The scores from the first two rounds were combined to determine gold, silver and bronze awards in each category. In Round Three, the senior judges met as a group to validate the selections across disciplines and to break ties in earlier rounds of judging.


Chair

Arthur FleischmannArthur Fleischman
President and CEO
john st.

Arthur is the President and CEO of Toronto-based ad agency, john st. a communications and design firm he founded with four partners in 2001. In 2013 john st. became part of the global marketing services network, WPP and has been named Agency and Digital Agency of the Year by Strategy Magazine.  

As the father of an adult daughter with autism, Arthur became active in public outreach, education and advocacy in the late 1990s. In 2012 he and his daughter authored the book Carly's Voice about her life experience. Carly's Voice became a national best seller and has been published in 8 languages.


Co-Chairs

Jacquie RyanJacquie Ryan

Jacquie joined Scotiabank in 2012, and was recently appointed VP, Social Enterprise, standing up a new Social Impact division within the bank.

Previously Jacquie was Vice President, Sponsorship Marketing and Philanthropy at Scotiabank. Her portfolio included leadership on one of Canada’s largest sponsorship deals- Scotiabank Arena, in addition to a number of other Hockey, Arts, and community partnerships. Jacquie and her team transformed the Sponsorship strategy at Scotiabank which propelled the portfolio to the #1 position among its competitors.

Prior to Scotiabank, Jacquie served as Head, Olympic Marketing at RBC, with responsibility for leading and implementing RBC's 2010 Olympic and Paralympic program to unprecedented success.  In 12 years at RBC Jacquie held a number of progressive positions, including Director, Community Marketing and Sponsorship, and Director, RBC Foundation.

Jacquie began her career in the ski industry in Banff, Alberta, followed by sport marketing positions at MacLaren Momentum and Lang and Associates.

Jacquie is a graduate of the University of Western Ontario, and holds a Masters Certificate in Marketing Communications Leadership from the Schulich School of Business, and a Post Graduate Diploma in Sport and Event Marketing from George Brown College.

Jacquie is the 2019 Co- Chair of the Canadian Marketing Awards and the 2019 Honorary Co- Chair of 5 to Watch, Canada’s Sport Business Awards.  Jacquie is also a member of the Board of Directors of the Michael Garron Hospital Foundation, and Chair of the Marketing Committee.

In 2019 Jacquie was recognized as the Top Female on the Hockey News Top 100 People of Power and Influence, and in 2018 the Toronto Star named Jacquie one of Most Influential Women in Sport. She and her team have been recognized with numerous awards by the Sponsorship Marketing Council of Canada and the Canadian Marketing Awards for their Hockey and Arts programs.

Jacquie currently resides in Toronto with her husband and daughter. Jacquie spends a great deal of time outdoors with her family skiing, running, paddle boarding, and walking the dog.

 

Tyler TurnbullTyler Turnbull
CEO,
FCB CANADA

An experienced global agency leader, Tyler Turnbull has embraced transparency and diversity as CEO of FCB Toronto in 2014 and FCB Canada since 2016. A Marketing Magazine “Top 30 Under 30”, Tyler moved from intern to CEO in just eight years on the back of his passion, creativity and commitment to building the right teams and the right culture. Under his leadership, FCB Canada moved from a No. 32 ranking in Canada to a two-time digital agency of the year winner, and the most awarded Canadian agency at Cannes and the Clio Awards.


Awards Experts

Cheryl GrishkewichCheryl Grishkewich
VP, Control Brand Marketing
LOBLAW COMPANIES LIMITED

In her past, Cheryl Grishkewich was a competitive figure skater, roadie, record label entrepreneur and cook book writer.  All great lead-ups to one of the top marketing jobs in Canada. As VP Control Brand Marketing for one of the country's leading retailers, Loblaw Companies Limited, Cheryl is responsible for some of Canada's most loved brands including President's Choice, No Name and PC Optimum. Prior to joining Loblaw, Cheryl brought her passion for building successful brands and team culture to her leadership roles at several of Canada's most innovative ad agencies. 

 

Dom CarusoDom Caruso
President and CEO,
BBDO CANADA

Dom brings an uncommon background to his role at BBDO --- he’s come through the ranks as a strategic planner. While the nature of communications continues to evolve, Dom believes that insight and strategy is more crucial than ever. And that’s why he loves judging opportunities like this one.

Over his career Dom has garnered 3 Agency of Year titles and more than 10 Gold Cassies awards for effectiveness. But the numbers he values most are how employees rate the agency itself. Dom understands it’s a talent business. That’s why his focus is to create the environment that attracts, retains and inspires the best people to work at BBDO.

 

Mackenzie DavidsonMackenzie Davidson
Biscuit Category Director
MONDELEZ CANADA


Past Co-Chair

Nancy MarcusNancy Marcus
Corporate Vice President Marketing
KRUGER PRODUCTS

Nancy has been a trailblazer since the start of her marketing career at leading companies including Phillip Morris and RJR MacDonald as one of the few female VP’s to have a seat at the Executive level. Now as Corporate Vice President of Marketing at Kruger Products (KPLP) and the only female on the KPLP Management Team for more than a decade, Nancy has successfully contributed to the changing CPG landscape by redefining how companies embrace marketing to deliver bottom line profitability. 

Her keen insights and intuition position her as a “change agent” by demonstrating how brands can talk to a consumer form a women’s perspective with intelligence and respect. By applying this strategy, she has gained prominence as a brave marketing pioneer by developing breakthrough marketing and trade strategies within the dynamic grocery environment while maintaining market leadership in the Tissue industry.

A recipient of the 2014 WXN Top 100 Award and the Star Women in Grocery 2014 Award, nominated as Marketer of the Year in 2008 & 2017 and is currently Chair of Ad Standards.

Judges


Brand Building

Alison Demelis, Director, Marketing & Communications, MediaCom
Amanda
Ploughman, CEO, Smak
Azadeh Attar, Head of Partnerships, CPG, Auto, and Restaurants, Pinterest
Bernie
Malinoff, President, element54
Brent
Chaters, Managing Director, Accenture Interactive
Catherine
Bojda, Manager, Travel Insurance Marketing, CAA South Central Ontario
Catherine 
Brown, VP, Marketing , Aviva Canada
Chantal
Rossi Badia, Sector Lead, Amazon
Corinne Schmid, VP, Marketing, ScribbleLive
Courtney
Ecker, Marketing Manager, Fanshawe College
Dan
Alvo, VP Marketing and Sales, Royal Canin- Mars Canada 
David
Barnes, Vice President, Advertising and Communications, American Express Canada
Douglas
Potwin, VP, Head of Brand Planning, Giants & Gentlemen
Emma
Todd, CEO , MMH Blockchain Group
Evelynn Ratcliffe, general manager/partner, alair homes
Fatima
Israel, Director - Marketing, TELUS Health
Fiona
Tan, Senior Marketing Manager, Scotiabank
Isabel Tremblay, Director of Marketing, RBC Ventures
Jane 
Wasylnchuk, Integrated Marketing Planning Manager, TD Bank 
Jenn
Carkner, Director, Marketing Innovation, Kellogg Canada
Jim 
Kabrajee, CEO, Marshall Fenn Communications
Jonathan Huth, CEO, Conversion Digital
Jordan Benedet, Group Director, Biddable & Head of Social, GroupM 
Kathleen
Honey, Associate Creative Director, Sandbox advertising
Kerri
Dawson,  Vice President, Marketing & Customer Intelligence, LCBO
Kwabena  Agyekum, EXECUTIVE DIRECTOR, CIMG
Laurence Metrick, Creative Director, TrailerWorks
Lindsay Renwick, Director, Social Media Strategy, Grip Ltd
Lori Steiner, Marketing Director - Membership, Automotive & Advocacy, CAA Club Group
Luke Moore, EVP, General Manager, Operations & Media, Cundari Group Ltd.
Marni
Otis, Freelance Marketing Director, N/a
Mary
Pompili, Vice President, Marketing and Communications, Villa Charities Inc.
Michael
Katzikowski, Executive Creative Director, 6 Degrees Integrated Communication
Peter
Rodriguez, Founder and CMO, Brand Igniter Inc. 
Peter
Macdonald, Executive Head of Marketing, Dr. Oetker Canada
Randy Tait, Studio Manager, Manulife
Rena
Nickerson, General Manager, SodaStream Canada
Rick Murray, Managing Partner, NATIONAL Public Relations
Ryan
Lawrence, ACD, BBDO TORONTO
Sarah 
Thompson, CSO, Mindshare
Stephanie
Watsa, Manager, Product Marketing, Mastercard
Stephen
Morgan, Director of Marketing, Penguin Basements, Ltd.
Steve Waugh, Vice President, Head of Client Services, Giants & Gentlemen
Susanne
Morello, SVP Media, Active International
Vish
Ramkissoon, VP Decision Sciences , Publicis
Zemina Moosa, managing partner, ogilvy canada
Adrienne Connell, SVP & Partner, Brand Marketing & Social Lead, FleishmanHillard Highroad
Carlos
Moreno, global CCO , COssette
Christine
Wellenreiter, CM, Vice President, Marketing and Communications, GLC Asset Management Group Ltd
Daniel
Westgate, VP, Executive Creative Director, RI
Dave 
Calder, Marketing Advisor, Government of Ontario - Ministry of Energy, Northern Development and Mines
Jacqui
Faclier, Managing Director , DDB
Jeff
Swystun, CEO, Swystun Communications
Karly
Gaffney, Director, Strategy, Proof Inc.
Kyle Turk, VP Marketing, Keynote Search
Maxinne
Abuyuan, Creative Director, Mirum Canada
Michael
Davidson, Partner & Managing Director, The ROUND Agency
Ray 
Gracewood, SVP Marketing & Communications , Organigram
Shad Thomas, President, Glass Box Research Ltd.
Tom
Symes, SVP, Brand Partnerships and New Business Development , Fifth Story
Trevor
Carr, CEO, Noise Digital
Ariane
Sauvé, Director Brand and Corporate Marketing, Canada Post


Business Impact

Danielle Kristmanson, Principal + Creative Director, Origin
Brian
Holaday, Senior Advisor, Experience Management, Canadian Red Cross
Christine
Roche, Marketing Director, Investments, RBC
Dave
Stevenson, SVP Creative Director, Diamond Integrated Marketing
Jonathan Cogan, Vice President, Managing Director, Tank Communications
Katelyn
Taylor, Head of Search, GroupM
Melissa Nemec, Senior Manager, Key Partnerships & Marketing, Scotiabank
Michael
Halminen, Creative Lead, Goodle
Nicole 
Monaco, Director, Marketing and Communications, Innovate Edmonton
Roshni
Wijayasinha, CMO, Foxquilt
Andy Braunston, VP Content & Strategy, Wavemaker
Anik
Karimjee, Principal, Rank Research Group Inc
Annie
Tung, Sr. Art Director & Technologist , Anomaly
Beatriz
Breves, Associate Creative Director, TrackDDB
Carey Mende-Gibson , CTO, Conversion Digital ( Conversion Marketing)
Cass Zawadowski , VP, Executive Creative Director , Wunderman Thompson
Cathy
Cordileone, Advertising and Marketing Advisor, Manitoba Government
Christine  Wilby, Leader, Marketing & Communications BMO IFL, BMO
Christopher Brockbank , Chief Commercial Officer , Firma Foreign Exchange Corporation 
Chuck
Coolen, Senior Marketing Manager - Eastern Canada, McDonald's Restaurants of Canada
Colleen
Preisner, General Manager, Inbox Marketer, A Trendline Company
Courtney
Harrison, Head of Entertainment and Content Marketing, CBC
Courtney
Steeves, Vice President , Epsilon
Doug
Hohener, President, CreativeWorks Marketing
Dylen
Postnikoff, VP, Global Brand Strategy , Shaftesbury
Geoff Henshaw, Vice President of Marketing, O2E Brands Inc
Greg  Ambrose, VP Loyalty and Guest Experience, Cineplex Entertainment 
Hiten Bhuta, CEO, CGS Infotech
Ishan Ghosh, CEO, Barrett and Welsh
Jaime
Mills, Senior Marketing Manager, Connected Home Base Revenue Management, Rogers
Jeff
Hum, Senior Manager, Digital and CRM Marketing, Arbor Memorial
Jennifer
Justin, Director, Advertising, Canada Post
Johnson
Chang, VP, Channel Lead, Balmoral Multicultural Marketing
Julia
Sousa, Director, Category Marketing, LCBO
Karon  Narine, Customer Analyst, Torstar
Kate
Warnock, Sr. Customer Marketing Manager, Rogers Communications
Katie Ainsworth, ECD, Cossette
Ken Schick, Creative Director, FCB Health
Leigh
Rosar, Vice President, Marketing & Business Development , A1 Counting Solutions 
Lionel Wong, VP Creative Director, Church+State
Mary
Inksater, AVP, Brand Strategy and Planning, Mackenzie Investments
Mary Lynne
Stewart, National Director of Fund Development and Communications, March of Dimes Canada
Meghan Nameth, Managing Director - Marketing Science, PwC Canada
Meredith Millman, Manager, Awareness & Demand Generation, TELUS
Mike Mills, CEO, Studio M
Mo
Dezyanian, President, Empathy Inc.
Nadia 
Niccoli, Director of Marketing and Brand Strategy, Corus Entertainment
Phoi-Loi  Lo, Director, Database Marketing, Caesars Windsor
Rosy
Saadeh, Senior Manager - Digital, Search and Social, Bell Canada
Santosh
Sharma, Sr Manager Digital Performance Marketing, TD Canada
Sarah
Henderson, EVP,  Head of Planning, BBDO
Scott McKay, VP Strategy, Cossette
Stephen
Blythe, Corporate Director of Marketing; Bathroom Tissue, Kruger Products LP
Tara
Wickwire, Associate Vice President, NATIONAL Public Relations
Timothy
Jones, President and Creative Director, Banfield
Tulsi Dharel, Professor of Marketing, Centennial College
Umesh
Sripad, VP Digital Product Management - Web, Apps, Personalization and Search, Overstock.com
Yen 
Conrod Tran
Senior Manager, Trade Marketing, The Globe and Mail 
Zach
Wright
Account Director , FUSE Marketing Group


Customer Experience

Andrea HickeyManager, Marketing Strategy & Customer Experience, EfficiencyOne
Andy
Byj
Professor, Sheridan College
Angela 
Sarino
Senior Director, Marketing Communications, CIBC
Daniel
Pilas
Vice
President Marketing, SC Johnson
Imran Choudhry
Vice-President, The T1 Agency
Joel
Sears
Partner, Branderos
Karen
Blumel
President & Creative Director, Karen Blumel Consulting Inc.
Kevin Weagle
Creative Director, Promotivate LP
Michelle
Cody
Sr Director, Marketing - Acquisition and Operations, Rogers
Nisha 
Carcasole
Consumer & Digital Marketing, Mastercard Canada
Scott
Pinkney
VP, ECE, Publicis 
Sophie 
Kotsopoulos
Senior Director , National Hockey League 
Stephen Rankin
Vice President, SplashMM Inc.
Virginie
Ludmer
Manager, Marketing , Volkswagen Canada
Aaron
Wilson
Title Director of Marketing, Sales & Corporate Partnerships , Calgary Chamber of Commerce
Baijul
Shukla,
MBA, CM, Director, Member Service and Strategic Partners, Ontario Society of Professional Engineers
David Brodie
Senior Vice President & General Manager, Citizen Relations
Izabella Leszko
David
Pullara
Chief Marketing Officer, Hill Street Beverage Company Inc. (TSXV: BEER)
Denise
Dias
Associate Vice President, Brand Strategy & Communications, Royal Ontario Museum Governors
Doyle Buehler
CEO, Dept.Digital
Dustin
Brown,
 Partner, Elemental
Emma
Brooks
Head of Marketing, Wattpad
Geoff Lee
Director, Design and Brand, Bell Meida Agency
Helene Bahsous
Senior Manager, Next-Gen Content, Rogers Communications Inc
Jennifer van der Valk, Managing Director, Marketing and Digital Strategy, Government of Ontario
Joycelyn DavidManaging Partner, AVcommunications
Kamna
Gupta
Senior Manager, E-Commerce & Digital, Accor
Kyle
McMann
Group VP, North America Global Partnerships, Business Development, National Hockey League
Malcolm
McLean
President, Chief Strategy Officer, Cundari
Marie-Josee
Legault
Principal and co-owner, Origin 
Matthew
Logue
Former President , MKTG Canada
Matthew 
Seagrim,
 Managing Director, SCENE
Mel Hennigar
Creative Consultant, NATIONAL Public Relations
Mike
Llewellin
Senior Copywriter, Jan Kelley 
Mike
Wiles
VP Marketing, Lobo Genetics
Nancy
Thomas
Director, Marketing Strategy, TELUS
Nathalie
Leduc
Group Director, Business, Grip Limited
Nicolas Baldovini
Creative Director Experience and Design, Lg2
Patricia Andraos
Director of Integrated Marketing & Client Strategy, Debut Group 
Rob
Levy
President & Founder, Brandfire Marketing Group
Rosie
Gentile
SVP Strategy, cossette
Saraswathamma
Kuntumalla
Advisor, Digital Banking, Marketing & Communications, B2B Bank (Laurentian Bank)
Shannon Cone
Marketing Specialist and Professor of Advertising and Marketing Communication , St. Lawrence College
Taina
Suomela
General Manager, Toronto, Inbox Marketer
Trent
Thompson
VP, Creative Director, BBDO Canada


Engagement

Dave LaingCreative Director, Scotiabank
Diana Conconi
SVP & Partner, Kaiser Lachance Communications
Emma Warrillow
Chief DiGGer / President , Data Insight Group Inc. (DiG)
Frederick
Martel
Senior Manager, Product Development and Innovation, Canada Post Corporation
Grace Pickard
Director, Strategic Marketing, Manulife
Lauren Dineen-DuarteDirector, Communications & Social Media, American Express
Linda Forrest
Manager, Strategic Communications & Outreach, Government of Ontario
Noelle
de la Mothe
Director, Direct & Digital Marketing, SickKids Foundation
Susan
Irving
Senior Director of Marketing, PepsiCo
Xavier
Picquerey
VP Client Services, BAM Strategy
Aleena
Mazhar
Partner, VP, FUSE Live, FUSE Marketing Group
Antonina
Strain
Marketing & Communications leader, looking for new opportunity (previously with Manulife)
Audrey
Jamieson
President, Marketing Kitchen 
Bianca
Knop
Founder, Wildfire Experiential and Event Marketing Inc.
Cara Stewart
Director, Marketing, Manulife|John Hancock
Cathy Landolt
Founder, Blue Elephant Productions
Chantell SegalMarketing Manager, SureWerx
Christopher Sa'd
Senior Marketing Manager, TELUS Business
Christine Smith
VP, Group Account Director, Innocean Worldwide Canada
Curtis
Rushing
Director, Analytics and Insights, BBDO
Dan
Giusti, A
ccount Director , Wunderman Thompson 
Danai
Gagali
Manager, B2B Marketing, Mastercard Canada
Dianne
Rychlewski 
DIrector, Marketing & Business Development , BAX Securities Law 
Erin
Rahn
General Manager, Cadreon (Mediabrand’s ad tech agency)
Ersegun Kocoglu
Founder & CMO, Market Me Canada Inc.
Gregory Major
Head of Marketing, Church & Dwight Canada
Jassie
Aujla
Senior Marketing Manager, TD 
Jennifer 
Waters
Vice President, Demand and Channel, Starshot
Jessica 
Savage
Senior Vice President, North Strategic 
John
McAlister
National Director of Marketing and Communications, The Salvation Army
Jon Ngai
Senior Manager, Marketing | Crave, Bell Media
Josh Cobden,
 Executive Vice President & General Manager, Proof Inc.
Karen
Hazan
Sr Director Marketing and Sales Operations, Canada Cartage
Kevin
Johnson,
 CEO, MediaCom Canada
Kevin
Simcock
Creative Director, Katalyst Advantage/Klick Inc
Kyle
West
Managing Director, Global Insights, Bond Brand Loyalty
Laura Rowan
Chief Strategy Officer, Anomaly
Mark
Hubner
VP, Brand & Product, Baffin
Melissa
McInerney
CEO & Chief Creative Officer, tbk
Nadia 
Beale
SVP, MSL
Nancy
Mancini
President/Principal Consultant, Marcom Blueprints Inc.
Nicky
Banks
Director, Channel and Device Marketing, Microsoft
Pamela
Russell
Senior Director - Marketing, Health & Wellness, Loblaw Companies Limited / Shoppers Drug Mart
Rebecca
Sampson,
 Director, Marketing, LifeLabs
Rohini MukherjiVice President, Integrated Communications, APEX Public Relations
Ryan
Huber
Senior Manager, Marketing Strategy, Cabinet Office, Ontario Government
Ryan
Tollofson
VP Marketing, Sparkrock
Saroj Motwani
Senior Marketing and Communications Specialist, Trailer Wizards Ltd.
Stacey
Allen
Vice President, General Manager, Valassis of Canada
Susan
LeBlanc
Senior Marketing Manager, Acquisition & Brand, SCENE , Cineplex Entertainment, SCENE GP
Terri 
McBay
VP Digital & Strategy , Argyle Public Relationships  
Tracy
Smith
President, The Mark
Vince
Wong
Director of Digital Adoption & Analytics, Rogers Digital 
Yotam
Dor
VP, Creative + Content, Notch Video
Youri
Hollier
Director of Content, Cossette
Doug
Harrison,
CM, Director of Client Services, Ramp Communications
Taylor
Klick
CEO, Influence for Impact


Innovative Media

Alister AdamsVP, Digital, Publicis Canada
Aziz 
Memon
Managing Director, Marketing & Research, Farber Group
Bernardo
Andrada
Executive Creative Director, OLIVER Agncy
Brent Wardrop
Partner, Creative Director, Elemental
Candy Lee
Head of Marketing, Travelzoo
Claire Lamont
Founder / chief creative officer , Smak
Dino
Demopoulos,
 
Chief Strategy Officer, No Fixed Address
Elana
Chan
Head of Ads and Brand & Reputation Marketing, Google
Elena  Sorgenfrei
Senior Specialist, Merchant Marketing , Mastercard Canada
Erin
Kawalecki
VP, Creative Director, DDB
Helen Galanis
President, Initiative Canada
Janine
Allen
SVP, GM, Partner, Kaiser Lachance Communications
Jennifer
Stack
Director of Social Media, Anomaly
Josh
Lyon
VP Marketing, Tokyo Smoke Brands
Jed
Schneiderman
Executive Vice-President, Marketing and Growth , EQ Works Inc.
Jennifer
Holgate
Founder, Jenerate Strategies Inc
Kamila Karwowski
Strategy Director, Jan Kelley
Katie
Boland
Account Director, ruckus digital 
Kim
Harland
SVP, SDI MKTG
Lauren
Miller
Creative Lead, Lauren Ipsum Creative
Linda Chep
Global Media Lead, Microsoft
Lindsay
Gavey
Director of Strategy, Banfield Agency
Lindsay Waugh
Director, Strategy, Cossette
Lisa Mack
Director, Marketing Communications, TELUS
Lori Rayner
VP Marketing, HSBC bank canada
Luana
Guglielmi
Senior Marketing Manager, Rogers Communications Inc.
Najib FarisCEO / Owner, Mabata Inc.
Niloufer
Afzal
Senior Product Manager, Groupe SEB
Parveen Dhupar
Chief Creative Officer, BTi Brand Innovations Inc
Patricia
Jones
President, DDB Canada, Vancouver
Patrick
Landry
VP Partnerships and Project Manager, Bloomfield Kooper
Ramesh Nilakantan
Managing Director & Partner, Monsoon Communications
Sam
Leung
Vice President, Search & Ad Technologies, The Aber Group
Sarah Pendrith
Managing Director, Global Brand and Program Management, KPMG International
Sarah 
Green
Associate Vice President Marketing , TD Bank 
Steven Alegrias
Director, Digital Media, Fuse Marketing Group
Therese
Brisson
Director, Marketing and Sales Strategy, Kimberly Clark
Tracey Stechyshyn
Brand Specialist, Farm Credit Canada
Veronica
Castillo
Head of Marketing, Taco Bell Canada
Veronik
L'Heureux
Vice-President, Managing Director, Spark Foundry and Starcom Montreal


Martech

Alessandra SagredoHead of Marketing, Simple Global
Andrew TemesDirector, Brand & Marketing Communications, Enercare Home Services
Andrew
Au
President, Intercept GroupGeoff Linton, CEO, Inbox
Belinda Baugniet
VP Marketing, Ebates
Brad TerakitaDirector, eCommerce Connected Home and Rogers for Business, Rogers Communications
Clare
Tidby
VP, Client Strategy, Time + Space Media
Devon
MacDonald,
Mindshare
Elizabeth
Sellors
SVP, Managing Director, FCB/SIX
Ezra
Santos
Managing Director, Reality Engine Inc.
Ford Shirriff
Vice President / Partner, Triangles
Gaylene
Macdonald
Vice President, Digital Marketing, Western Canada, Edelman Canada
Gil
Katz
Managing Partner, Giant Step Inc.
Gino Cantalini
Co-founder & COO, Giants & Gentleman
Gomolemo Lolo 
Madikgetla ,
 Founder, Flam Arc Holdings
Jason
Rumanek
Director,  Digital Marketing Prigrams, ADP
James  Smith
Chief Compliance and Analytics Officer  , Environics Analytics 
Jessica 
Joerg
Senior Manager, Accenture Interactive
Jim Wortley
CCO , IGM Financial
Justin
Haberman
Account Director, Elemental
Kimberly  ClarkDirector, Customer Strategy and Account Management- 20 years marketing experience, OCS- Ontario Cannabis Store
Leigh Himel
CEO, Gravity Partners
Loretta
Lam
Chief Strategist, Focus Communications Inc
Marc Cooper
President , Junction59
Marianne
Hamilton
Chief Marketing Officer, Rakuten Kobo
Mark
Jordan
VP Brand Strategy & Chief Communications Officer, Kids Help Phone
Michael
Turney
Head of Marketing, SAP Canada
Kirsten Homeniuk, Vice President, Marketing, Tourism Whistler
Nicholas PalmerGroup Creative Director, Publicis
Nick 
Bilodeau
Executive Director, Marketing, Quantum
Nicole  Glickman
VP, Account Management, Diamond Integrated Marketing
Paul Kron
VP Strategic Planning, Fuse Marketing Group
Paul
Gareau
SVP, Brand and Creative Team Leader, Kantar Canada
Paul
Riss
Founding Partner, Round
Rafael
Tercarolli
Senior Manager, Digital Marketing, Morneau Shepell
Rebecca Brown
President , Crowns
Rene
Rouleau
VP CD, BIMM
Richard Pearce
Director of Marketing, Carter Automotive Group
Sadaf
Sajjad-Lopez
Senior Manager, Acquisition & Early Engagement Strategy, Scotiabank
Santo Ligotti
Executive Director, Head of Marketing, Chase Merchant Services
Sarah Hall
Marketing Lead, PATTISON Outdoor
Sébastien
Morin
Partner - Co-President & Chief Strategy Officer, Mirego
Shannon Thorndyke
Partner, Town, VP Digital, Ehm & Co 
Steve Muscat
VP, Strategic Partnerships, Active International 
Susan
LeBlanc
Senior Manager, Acquisition & Brand Marketing, SCENE GP
Tammy Cash
EVP, Head of Marketing, Horizons ETFs
Tishan
Canagasaby
VP, Business Lead, Cossette
Teresa Vanderburgt
Marketing Manager, Hayward Canada
Umar
Ghumman
Head of Stratgey & Expereince , Mirum Canada
Ursula 
Green
VP CXO, Halmyre


Senior Judges


Brand Building

Matt KohlerMatt Kohler
VP Marketing
Clorox

Matt Kohler is Vice President, Marketing at the Clorox Company of Canada. He oversees all Canadian marketing activity for the company. With its corporate mission of “making everyday life better, every day,” Clorox products can be found in 88% of Canadian homes. In addition to its namesake bleach, Clorox sells market-leading brands such as Glad, Brita, Burt’s Bees, Renew Life, Pine-Sol, Green Works, Kingsford, Hidden Valley Ranch, and many more.

Prior to Clorox, Kohler worked in Europe and the United States, conducting market research with companies such as Coca-Cola and Johnson & Johnson. He was also Vice President of Marketing at Green Dot Corporation, a consumer/technology startup, from its growth stage through IPO in 2010.

In addition to his work at Clorox, he serves on several boards. He is currently Vice Chair of Cosmetics Alliance Canada, a trade association representing the voice of Canada’s personal care products industry. He also serves on the Board of Directors for the “Look Good Feel Better Foundation,” a non-profit that helps women affected by cancer. Kohler holds a BA from American University and an MBA from Harvard Business School. He lives in Toronto with his wife and two children.

 

John Killam
Chief Executive Officer
Ogilvy


Business Impact

Amy RoeAmy Roe
Head of Analytics and Insights
P&G

Amy Roe leads Marketing & Brand Operations for P&G Canada which includes: Media Buying, Agency Management, Performance Marketing, Shopper Marketing, Communications, and Consumer Insights and Analytics.

Amy is a passionate, results-oriented leader, with 17 years of strategic business planning experience across corporate, brand, and retail. She is consumer-centric, an organizational change agent, and is recognized for delivering results through collaborative execution.

Amy is also involved in the Diversity & Inclusion efforts at Procter & Gamble. She is passionate about developing women, and co-leads P&G's North America Leadership Development program for top female talent.

Bianca Barbucci Bianca Barbucci
National Director, Marketing Communications and Brand
Stikeman Elliott

Bianca Barbucci is the National Director, Marketing, Communications and Brand at Stikeman Elliott.

She is a senior marketer with over 25 years of experience. She leads a team dedicated to managing the firm's brand, as well as all marketing and communications initiatives across all channels, and across the entire firm. This includes brand positioning and brand touch points, customer engagement, content amplification, media relations, advertising and PR, directories, awards and rankings, and marketing-related analytics.

Before joining the firm, Ms. Barbucci had her own marketing and business development consulting practice. In previous positions, she led the shopper marketing division of a large TV network and worked for numerous years in the advertising and marketing agency business, in Vice-President and Managing Director roles.

Ms. Barbucci gives workshops and coaching in the areas of marketing, customer experience and loyalty. She speaks at various conferences and other corporate events on customer experience and loyalty marketing. She is very involved and highly regarded in the marketing industry across Canada. She sat on the board of the Canadian Marketing Association (CMA) for 9 years and is now Honorary Lifetime Member of CMA. She also co-hosted the CMA Awards, the largest marketing awards event in Canada. Previously, she was Co-chair of the Canadian Council of the American Electronic Retailer Association, President of the Relationship Marketing Association (Quebec chapter of CMA), President of the CICQ (board of Quebec MarCom associations) and the designated representative for Quebec at the Federation of International Retail Association Executives.


Customer Experience

Joseph BonniciJoseph Bonnici
Partner and Executive Creative Director
Bensimon

Joseph Bonnici is a Partner and the Executive Creative Director of Bensimon Byrne.  For the past 7 years he has helped lead Bensimon Byrne, overseeing its growth into one of the largest independent agencies in Canada. In 2018, Bensimon Byrne was named AdAge’s  Small International Agency of the Year. He has chaired the Marketing Awards, the CMAs and the National Advertising Challenge. He has been awarded golds at every creative award show, nationally and globally, including multiple Cannes Lions, D&AD and One Show Pencils, and Clios. Joseph has a partner named Bryden who works for a rival agency. In their spare time they often debate whose success is most important to their future retirement goals.

Milos VransevicMilos Vransevic
Senior Vice-President, Chief Marketing Officer
Sun Life Financial

Milos Vranesevic is Senior Vice-President, Chief Marketing Officer at Sun Life Financial, focused on advancing the Sun Life brand globally and delivering on the Sun Life Purpose of helping Clients achieve lifetime financial security and live healthier lives. He is responsible for accelerating global brand and marketing; digital and content marketing; client experience, analytics and insights; and global philanthropy and sponsorships.

Milos joined Sun Life Financial in 2018. In his last role, he led Marketing and Communications for Mastercard International’s Latin America and Caribbean region covering 42 countries. Prior to this, Milos held a number of progressively senior positions for high-profile global consumer brands in Canada and the U.S including LoyaltyOne, the world’s leading provider of loyalty marketing programs to global corporations, TWBA Chiat/Day Advertising and the National Hockey League.

Across the industry, he is known for his leadership and collaborative approach to working with teams to deliver strategic, breakthrough, insight-driven campaigns and programs. Outside of work, Milos enjoys traveling, reading fiction and spending time with his wife, son and family.


Engagement

Ben TarrBen Tarr
President
Leo Burnett

Ben leads Leo Burnett in Canada, servicing a collection of the world’s largest brands both nationally and globally. Now in his 20th year in the industry he is a strong believer in creativity and its power to transform human behaviour. When used in the context of commerce he believes it can transform businesses by bettering the relationship between people and brands.

A creative consultant, his experience spans all major disciplines including branding and communications, digital transformation, business consultancy and experience & service design. He encourages new ways of working and how bringing diversity of people and skills together can lead to the most effective solutions. His work has been globally recognized for creativity and effectiveness by Cannes, D&AD, Effies and The One Show.

He is also active in the community with charitable organizations including Covenant House and The Canadian Downs Syndrome Society, where he currently sits on the Board of Directors.

Paloma AzulayPaloma Azulay
Head of Global Creative Excellence
Tim Hortons

With more than 15 years of international experience in creative development and positioning global brands, Paloma is leads creative excellence for Tim Hortons. Previously, worked at The Coca-Cola Company for 14 years from Brazil to Central & Eastern Europe as Creative Director. In 2018, Paloma was awarded "Women to Watch" by AdAge in Europe.


Innovative Media

Devorah-LithwickDevorah Lithwick
Senior Vice President, Brand
Bell Canada

As Senior Vice President, Brand at Bell Canada, Devorah Lithwick oversees Bell’s corporate branding, advertising, digital, social, sponsorships and design activities.

Since joining Bell in 2006, Devorah has built high-performing teams at Bell Mobility and Virgin Mobile, propelling those businesses to the top of the Canadian wireless industry. She’s led a broad spectrum of innovative creative campaigns, including Bell Let’s Talk – the country’s largest corporate initiative aimed at ending the stigma around mental illness.

Devorah is a graduate of the International Women’s Forum Fellows Leadership Program 2018/19 and the University of Toronto. Devorah was previously Director, Marketing Communications at Telus, and prior to that Account Director at Taxi.

Devorah mentors Bell team members through her involvement with Women at Bell, and is engaged in industry organizations including the Canadian Marketing Association and is the board president of Lime Connect (Canada), a non-profit organization that is rebranding disability through achievement.

Kristine LyretteKristine Lyrette
President
Zenith

Kristine Lyrette is the President of Zenith Canada, managing our Toronto and Montreal offices.  She is singularity focused on bringing creativity and value to every client relationship; focusing on how media can address the biggest business challenges being faced.  She is an active contributor in our industry – participating in board & committee work, and speaking engagements.  With deep experience in many sectors, Kristine brings a wealth of knowledge, energy and passion to the table.


Martech

Andrea CookAndrea Cook
President
FCB/SIX

Andrea Cook is the President of FCB/SIX, a 1:1 and digital performance marketing agency. With more than two decades of communications experience, Andrea is an industry leader in the art of connecting brands to consumers in the digital and data age. Under Andrea’s leadership, FCB/SIX was named 2019 Data and Analytics agency of the year by Ad Age, ranked the top Canadian agency at Cannes in 2018 and is a WARC top 40 global digital agency. Andrea also dedicates her time to the promoting the development of women in the industry, including spearheading the launch of the Times-Up/Advertising Canada and leading the Canadian chapter of the Cannes ‘See It Be It’ program since 2016.

Shirley Wright
Senior Director, Marketing and Events
SALESFORCE

Multi Discipline Judges

Adam Ross, Director of Marketing, goeasy

Alan MacDonald, Chief Operating Officer, Diamond Integrated

Alex Panousis, President and CMO, Havas

Alicia den Ouden, Account Director, Fuse

Alissa Hurley, Vice President, Marketing, FMAV

Andrew Gartha, Vice President, Mandrake

Aviva Groll, Director of Account Management, Ogilvy

Brian Howlett, Partner, CCO, Agency59

Bruce Symbalisty, CM, Partner, Reality Engine

Dan Radu, President, Macro

Daniel Welch, Managing Partner, ICF Next

Dom Caruso, President & CEO, BBDO Canada

Dylan Gerard, Partner, Executive Creative Director, ICF Next

Emily Hencz-Thornton, Senior Director, Marketing & Communications, MCAP

Emmanuelle Voirin, Marketing Director, Cadbury Chocolate, Mondelez

Greg Elliott, Managing Director, William Thomas Digital

Jennifer Carli, VP North American Brand & Enterprise Content, BMO

Jo-Ann Lefko-Johnston, Director of Retail Marketing, Parkland

Joanne Crump, VP Integrated Media, Active International

Kaksha Mehta, Merchant Partnerships, RBC

Kerry Ould, AVP Marketing & Communications, Laurentian Bank Financial Group

Kobi Gulersen, VP, B2B & Product Marketing, Mastercard

Lynne Munro, VP, Star Media Group, Torstar

Meg Craig, Creative Director, SKYSAIL Brand Marketing & Design

Michelle Duggan, VP, Mass Marketing, Canadian Cancer Society

Miki Velemirovich, President, The Cargo Agency

Nadia Flaim, Head of Olympic, Paralympic and CBC Sports Marketing, CBC

Olivia Tice, Senior Manager, Communications Strategy and Planning - Mobility, Telus

Rosie Gentile, SVP Strategy, Cossette

Ryan O'Hagan, Client Services Director, john st.

Simon Sikorski, CEO, McCann Worldgroup

Stuart Shapiro, Director, Insights Planning Portfolio, Corby Wine & Spirit

Travis Cowdy, Vice President, Executive Creative Director, Dentsu

Judging Process

First Round
The First Round is judged online by a panel of judges from across Canada. These judges, all with years of experience in their field, evaluated the entries on Strategy, Creativity and Results, all equally weighted. A panel of Senior Judges and our Strategic Committee are available to the judges for questions and to guide them through the online process.

Second Round
In the Second Round, the Senior Judges and Multi Discipline Judges judge the top entries in the categories and disciplines. The scores from the two rounds are combined to determine Gold, Silver and Bronze awards.

Best of the Best
The top entries from the Second Round are reviewed and the Best of the Best is awarded, making this award truly representative of the best in Canadian marketing.

entry
Disciplines & Categories

Recognizing the top campaigns in Canada across 6 Disciplines and 9 Categories.

Congratulations to our 2019 winners!

Overview

The goal of the Canadian Marketing Association Awards is to recognize the top marketers in the country for excellence in marketing, whatever the discipline, whatever the sector.

Of course, a marketing campaign can't start without a strategy. It can't be done without great creative. And it can't succeed without great results.

This is why the judging process will be based equally on STRATEGY, CREATIVE and RESULTS. A great strategy drives impactful creative. Impactful creative drives great results. And great results – sales, click – through rates, perception changes, behavior changes – are proof that the objectives as set out in the strategy were met or, even better, surpassed.

Our belief: the more equitably the work is judged, the more meaningful the awards will be to the winners and to the entire Canadian marketing community.

Disciplines and Categories

Awards grid
Note: The CMA Awards allows a limit of 5 entries per campaign

Disciplines

All submissions must represent work that has been created for legitimate clients. CMA reserves the right to disqualify entries on this basis.

2019 Campaign Start and End Dates – December 1 2017 through June 1 2019

[ Brand Building | Business Impact | Community Engagement | Digital & Tech |
Personalized Engagement | Innovative Media | Customer Experience ]


Brand Building

Long-term marketing initiatives that drive brand health including awareness, perception, consumer behaviours and attitudes. Campaigns should be in-market for a minimum of four months.

Success is defined by:

  • Achieving excellence in creativity and strategy, with the ability to show positive long-term business results based on stated objectives and KPIs
  • Great campaigns should also showcase a range of media and technology: digital, social, broadcast, out-of-home, print, as well as direct

*Formerly Advertising


Business Impact

Short term campaigns play a vital role in the success of building business through activating a rapid consumer response. As compared with “Brand Building”, these efforts are designed to generate immediate outcomes, within one to four months in market.

These campaigns should demonstrate:

  • Seasonal or tactical advertising
  • the ability to drive positive outcomes as stated by the Client’s objectives such as sales increases, web or store traffic, event participation or rapid change in consumer behaviour
  • An insightful, creative or innovative means of reaching the consumer in any form(s) of media including broadcast, social, digital, print, OOH, or direct

*Formerly Advertising


Customer Experience

Shopper marketing drives sales and builds brand equity with customers using a number of channels and tactics. These initiatives can include:

  • Sweepstakes or contests
  • Online couponing
  • Digital engagement
  • Event activations
  • Gifts with purchase (GWP)
  • Loyalty rewards
  • Retail and in–store activity
  • Packaging
  • Sampling
  • Partnerships
  • and others

Shopper marketing encompasses successful marketing campaigns with customers sometime throughout the shopper journey that take place in a retail environment, be it brick and mortar and/or ecommerce.


Engagement

Engagement is about the dialogue between brands and people – B2B, B2C, partners or employees. To manage long term relationships (quarterly or annually) or lifetime value driven (as opposed to one off tactics), the dialogue can use personalization techniques or target a community.

  • Public Relations/Social Media are used to spark continued exposure (earned media, impressions and interactions) with:
    • current news items
    • public interest topics
    • product promotions; or
    • organizational updates
  • Programs with a focus on specific moments in the customer lifecycle such as:
    • acquisition
    • welcome/activation
    • cross-sell/upsell
    • retention or win-back rate; or
    • entire customer lifecycle management journeys


Innovative Media

Winning campaigns that successfully use marketing to reimagine how customers interact with brands. These campaigns live:

  • Beyond "the moment"
  • Drive strong business results

They use creative solutions and innovative media technologies to effectively influence or engage their target audiences.

Successful submissions will represent innovation within media channels that drives measurable business results. 


Martech

Marketing Technologies (Martech) are now part of most successful integrated campaigns because it enables companies to run effective marketing operations at scale. It’s a powerful weapon to building business and brands and organizations that leverage the power of Martech grow faster and improve their revenue. Whether it takes the form of mobile, websites, apps, tech-builds or content, Martech can reach consumers in the right moment at the right time and with the right message. Campaigns that excel in this discipline will demonstrate:

  • targeted results on their brand and business
  • results that can include customer acquisition or retention, and accelerated brand growth
  • the use of innovative technology or an innovative use of existing digital and social platforms to meet clients’ goals

Categories

Under each discipline, you must enter your campaign in one or more of the following categories.


Automotive

 

Product and services include:

  • manufacturers
  • dealers
  • aftermarket
  • and others
     

Business

 

B2B product and services include:

  • information technologies (hardware, software, networking system infrastructure)
  • transportation
  • delivery
  • business self–promotion, and others
     

Consumer Products

 

Products intended for:

  • personal care
  • for use in the home
  • these can include consumer goods, books, electronics, beauty products, consumer devices and others

*Excluding F&B and health care products

     

Consumer Services 

 

Services intended for:

  • personal care
  • for use in the home
  • these can include travel, gaming, entertainment, telecommunications, Internet, ISP, landline, cellular, wireless, broadcast (radio, TV), satellite and others
     

Financial

 

Product and services include programs developed around:

  • lead generation
  • traffic building
  • customer service
  • order generation
  • database building
  • retention or acquisition
  • these can include banking and credit, insurance, and wealth management
     

Food & Beverage 

 

Products intended for:

  • consumer consumption

*Excluding products for health care, personal care or for the home.

     

Health Care

 
  • products (OTC included) and/or services intended for maintenance and improvement of physical and mental health 
  • campaigns supporting pharmaceutical, health & wellness clinics/centres and hospitals

Retail

 

Initiated by:

  • retailers (stores and online)
  • dealers
  • distributors
  • manufacturers and;
  • food services to build traffic and sales
  • these include catalogue and e–commerce – websites and other interactive methods that include product information and ordering devices
     

Social Causes

 

This includes:

  • NGO
  • PSAs
  • charities
  • fund-raising
  • causes
  •  associations, government, public sector and others
     

 

How to Enter

Here is the information you need about your campaign to submit your entry!

Closed for Entries

For the 2019 CMA Awards, your campaign must have results tabulated within the last 18 months (between December 1, 2017 and June 1, 2019). Campaigns that ran in Canada or campaigns that ran in other markets but were developed by Canadian marketers for Canadian clients are eligible for entry.

CMA reserves the right to reassign the entry category.

Entries containing results tabulated after June 1, 2019 may be disqualified at the discretion of the judging committee and CMA. CMA is not responsible for any entrant submission error. The decision of the judging committee and CMA is final.

There are five main areas which must be answered and you will need to be as specific as possible. Provide program details under the topics exactly as listed in the appropriate fields.

DO NOT include the agency name in the body of the text or have it appear on any of the award entry links, documents or URL references.

DO NOT add if the work was done pro bono.

Your submission must be provided in the fields provided, using the correct character counts as the site cannot accept further information and will truncate the entry field information.

If you deem necessary, a simple graph or chart may be presented to illustrate a point. It may be provided in digital format as part of the creative attachments – no more than one chart/graph.


Entry Criteria

1. Background and Marketing Challenge/Objectives (1,300 characters)

  • Identify the key market and competitive insights that led to this campaign.
  • Clarify if this campaign was a new initiative or an extension of a previous program.
  • What were the quantifiable core business objectives? (E.g. "Generate a lift of 2% in gross sales.")
  • What were the campaign specific communication objectives? (E.g. "Generate an increase in brand awareness of 5% points," "Generate a 2.25% response rate," etc)


2. Strategy [1/3 of scoring value] (1,600 characters)

  • What was the strategic impetus that shaped the campaign's direction?
  • What problem were you trying to solve and how did this strategic insight shape this campaign?
  • What was unique and different about your approach?
  • Who was the core target market?
  • What behaviour or attitude were you trying to invoke?


3. Creative Idea [1/3 of scoring value] (1,600 characters)

  • How did your strategy manifest into a creative look and feel?
  • How did you maximize the various media options available to push your creative product?
  • What made it stand out and be noticed by your target?


4. Results [1/3 of scoring value] (1,200 characters)

  • Confirm how your campaign performed against the metrics and objectives provided in Question 1
  • Identify KPIs that proved your marketing initiative delivered measurable impact.


5. Should your campaign win GOLD, please include a write-up for the public CMA website (350 characters).

 

Accepted File Formats

PLEASE NOTE: Agency names MUST NOT appear on any submitted materials. Please check document headers and footers carefully before submitting files and set up an alias for website URL’s hosted by an agency. Client hosted URLs are accepted.

  • Video (mpg, mov)
  • Audio (mp3)
  • Image (pdf or jpeg only )
  • Website (URL) – website URLs are accepted. For websites that cannot be accessed publicly (i.e. intranet websites), entrants are recommended to take screenshots and assemble them in a multi–page PDF file. Please be sure to alias your website URL’s away from addresses that identify the submitting agency. Client URLs are accepted.
  • Documents (pdf)
Important:
  • Maximum size for any upload is 1GB and no longer than 2 minutes in length.
  • When uploading attachments please include only the most relevant creative examples that are supporting this entry.
  • Please upload the client and agency logo (when applicable) under the Client/Agency Details section.

NO MORE THAN 6 CREATIVE ELEMENTS WILL BE ACCEPTED
(this includes file attachments and URLs. This does not include logos)

 

Accepted File Formats

If you wish to include supporting material:

  • Video (mpg, mov)
  • Audio (mp3)
  • Image (pdf or jpeg only )
  • Website (URL) – website URLs are accepted. For websites that cannot be accessed publicly (i.e. intranet websites), entrants are recommended to take screenshots and assemble them in a multi–page PDF file. Please be sure to alias your website URL’s away from addresses that identify the submitting agency. Client URLs are accepted.
  • Documents (pdf)

Note: Maximum size for any upload is 1GB and no longer than 2 minutes in length

NO MORE THAN 6 CREATIVE ELEMENTS WILL BE ACCEPTED.

Please note, all entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed in" for any creative elements in French.

 

Help!

  • If you read of the above and still have questions about entering the CMA Awards, contact awards@thecma.ca
  • If you encounter technical difficulties while entering, contact support@awardforce.com .

 

Good luck!!

Special Entry Instructions

Awards are entered into a specific category within a discipline. For example, you can enter in Martech: Automotive or Promotion/Shopper Marketing: Retail.

The Environics Analytics Data Marketing Award, Facebook Mobile Marketing Award, Snapchat AR Marketing Award are free to enter.

Also FREE to enter is the Lifetime Achievement Award, which should be a Canadian individual who has demonstrated their commitment to elevate the marketing profession over the last 20+ years. They must have their Chartered Marketer Designation to receive this award.

There are no restrictions to nominate someone for Marketer of the Year as long as the person meets the eligibility requirements.

FAQ’s

How do I create an account to enter?
Create an account here.

Why is my text cut off in one or more of the boxes for campaign details?
Each section contains a maximum character count.

How many creative files will be accepted?
A maximum of 6 supporting files will be accepted.

What is the cancellation/refund policy?
We can only confirm your CMA Awards Gala tickets once we have received your payment in full. To be eligible for refunds, all cancellations must be in writing to awards@theCMA.ca and be received on or before October 20, 2019. A $99 per ticket or $499 per table administration fee will be charged. No refunds will be provided for cancellations made after this date.

What is the cancellation/refund policy for entries submitted?
Refunds can be made only if written notification of the entrant’s wish to withdraw their entries reaches the CMA office before June 28. Refunds made up until this date will be subject to a $95 administrative cancellation fee. No refunds will be considered by the CMA after June 28, regardless of any extension to the entries deadline. Entries can only be cancelled by the CMA and cannot be cancelled or removed from the CMA Awards in any way after June 28.

How many times can I enter a campaign?
CMA limits the submission of each unique campaign to 5 times or less. The campaign can be submitted across any of the disciplines/categories. This limit does not apply to special awards (Environics Analytics Data Marketing, Facebook Mobile Marketing and Snapchat AR Marketing).  Organizations can submit an unlimited number of unique campaigns. 

My campaign ran in the US, is it still eligible?
Campaigns that ran in Canada or campaigns that ran in other markets but were developed by Canadian marketers for Canadian clients are eligible for entry. CMA reserves the right to reassign the entry discipline or category at any time.

Who can help me decide which category my campaign should be submitted into?
Contact awards@thecma.ca for assistance in determining into which category(s) your campaign should be entered. We are happy to help!

When will I find out if my submission has been shortlisted?
Notifications will be emailed to the individual listed as the contact person for each entry that is shortlisted by early October.

PayPal won’t accept or process my credit card. Who do I contact for assistance?
If you are having difficulties processing payment through our PayPal account online, please contact awards@thecma.ca.

I can’t upload my supporting documents. Who do I contact?
Please contact Award Force technical support at support@awardforce.com

Why are there multiple deadline dates?
CMA encourages submitting entries early by offering multiple deadlines with increasing entry fee rates. The early–bird deadline offers the lowest entry fee. Entry fees are increased for the final deadline with pricing surcharge for non–member taking effect in the last few days.

How do I know if I’m a CMA member?
CMA membership is assigned to companies. Therefore, if your organization is a CMA member, you are a CMA member. Find out if you/your organization is a CMA member by viewing the member directory.

What are the dates for campaign eligibility for 2019?
Your campaign must have results tabulated within the last 18 months (between December 1, 2017 and June 1, 2019). Entries containing results tabulated after June 1, 2019 may be disqualified at the discretion of the judging committee and CMA. CMA is not responsible for any entrant submission error. The decision of the judging committee and CMA is final.

How do I enter the Environics Analytics Data Marketing Award? What is the entry fee?
The Environics Analytics Data Marketing Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I enter the Facebook Mobile Marketing Award? What is the entry fee?
The Facebook Mobile Marketing Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I enter the SnapChat Award? What is the entry fee?
The SnapChat Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I enter the Cannabis Marketing Award? What is the entry fee?
The Cannabis Marketing Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I nominate someone for the Marketer of the Year Award? What is the entry fee?
The Marketer of the Year or Lifetime Achievement Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

Deadlines and Pricing

  Open for Entries May 1st, 2019

Until June 14th, 2019

Until July 4th, 2019

Until July 17th 2019

1st deadline, Noon ET

2nd deadline, noon ET

Final deadline,
Noon ET

         
 

Member

$300

$450

$450

 

Non–member

$450

$600

$700

 

Environics Analytics Data Marketing

Free

Free

Free

 

Facebook Mobile Marketing

Free

Free

Free

 

Cannabis Marketing Award

Free

Free

Free

 

Snapchat AR Marketing

Free

Free

Free

 

Open for Entries June 3rd, 2019

 

Until August 21st, 2019

Final deadline,
Noon ET

         
 

Marketer of the Year

Free

Free

Free

 

Lifetime Achievement

Free

Free

Free


Final deadline for all submissions: July 17th, 2019, noon ET
Final deadline for MOTY and LTA submissions: September 12th, 2019, noon ET


(Prices do not include HST. All pricing final)

Prices do not include HST.

CMA: CMA Awards Gala Cancellation Policy:
We can only confirm your CMA Awards Gala tickets once we have received your payment in full. To be eligible for refunds, all cancellations must be in writing to awards@theCMA.ca and be received on or before October 20, 2019. A $99 per ticket or $499 per table administration fee will be charged. No refunds will be provided for cancellations made after this date.

winners
Winners Archive

Congratulations to all entrants, finalists and winners!  You’ve made the Canadian marketing community proud!

2018 Winners

Brand Building

Automotive

Award: Gold
Company: BMW Canada
Campaign: Script Your Search
Agency: FCB

Credits:  Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Executive Creative Director: Ian Mackenzie | Creative Directors: Matt Antonello, Noel Fenn, Rob Sturch | Art Directors: Cody Sabatine, Devon Williamson | Copywriters: Joseph Vernuccio, James Ly | Chief Strategy Officer/Sr. Planner: Shelley Brown | Strategy Planners: Jamie Cuthbertson, Anna Percy-Dove, John Fung, Thomas Wilkins | Account Lead: Chris Perron, Blake Connolly, Alex Kreinces | Account Supervisor: Olivia Figliomeni | Account Executive: Alex Kreinces | Director of Project Management: Shandi Horovitch | Production Company: Fuel Content | Executive Producer: Lindsay Hann | Editor: David Rodriguez | National Manager, Brand Communications – BMW Canada: Michael J Oliver | Brand Communications Specialist - BMW Canada: Melissa Cueva

 

Award: Silver
Company: Yokohama Canada
Campaign: Tire Tailors
Agency: Cheil

Credits:  Primary Manager/Director: Matt Cammaert | Creative Director: Michael Murray | Art Director: Adam Tuck | Copywriter: Darren Marranca | Planner/Strategist: Scott Suthren | Account Lead: Jeff Sturch | Team Lead: Kathleen Collins | Media Planner: Marilou Bedard, Challenge Media | Media Buyer: Diana Colosimo, Yokohama | Producer/Director: Jordan Foster | Director: Andrew De Zen | Creative Director: Nelson Quintal

 

Award: Bronze
Company: Mitsubishi
Campaign: Mitsubishi - A Century In The Making
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Directors: Paul Little, Niall Kelly | Art Directors: Emma Wathan, Nicole Nyholt | Copywriters: Kohl Forsberg, Duncan Boyd | Planner/Strategists: Megan Towers, Jay Flemming | Account Leads: Leah Lanza, Sarah Ramage | Media Planners/Buyers: Tim Davies, Lieghann Mckee, Taymur Asad (Wavemaker) | Executive Creative Directors: Angus Tucker, Stephen Jurisic | Digital Design Head: Alexandre Theroux | Front End Developer: Joshua Richards | Executive Producer: Aimee DeParolis | Producer: Cameron Moffat | Digital Producer: Neal Owusu | Canadian Production Company: Soft Citizen | Director: Henry Lu | DP: Michael Ragen | Executive Producers: Eva Preger, Link York, Rob Burns | Japanese Production Company: Knock On Wood | Producer: Yusuke Morikawa | Production Manager: Satoko Tsuji | Assistant Director: Hideyuki Yoshizawa | Editorial: Saints Editorial | Editor: Stephen Sora | Assistant Editors: Christopher Chang, Paula Hicks | Executive Producer: Tori Osler, Sara Windrim | Post Production  -  Transfer: Alter Ego | Senior Colourist: Eric Whipp | Post Production  -  Online: The Vanity | Online Artist: Sean Cochrane | Audio House: Eggplant Collective |Composer: Adam Damelin | Executive Producer: Nicola Treadgold


Business

Award: Gold
Company: Air Canada
Campaign: Air Canada Cool Not Cold
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Jonathan Terry | Creative Director: Tom O'Donnell | Art Director: Mike Watson | Copywriter: Tom O'Donnell | Planner/Strategist: Kaiti Snell | Account Lead: Fiona O'Brien | Team Lead: Kevin Melhuish | Media Planner: Jannie Densing | Media Buyer: Dalia Lucchetta | Other Team Members: Sam Rattue, Kate Averill, Marius Bartsch, Darcie Thomas, Mike Watson, Rosalie Shakir, Dan Williams, Gabriella Lechner, Anda Marciuc

 

Award: Silver
Company: Ownr, an RBC Venture
Campaign: Ownr Launch Campaign
Agency: Eighty-Eight

Credits:  Primary Manager/Director: Jenna Kellner Izraelski & Shadi McIsaac, Ownr | Creative Director: Nima H. K., Ownr | Jeremy Burgin, Eighty-Eight | Art Director: Nima H. K., Ownr | Copywriter: n/a | Planner/Strategist: Erin Bury, Eighty-Eight | Account Lead: Brittany Giles, Eighty-Eight | Team Lead: Isabel Tremblay, RBC Ventures Marketing | Media Planner: n/a | Media Buyer: Initiative | Other Team Members: Larry Jacobs, VP Marketing, RBC Ventures; Richard Thomas, VP Business Ventures, RBC Ventures; Christopher Chan, Growth Manager, Ownr; Jacqueline De Sousa, Product Owner, Ownr; Fatima Almuhtaram, Designer, Eighty-Eight; Jessica Tat, Eighty-Eight

 

Award: Bronze
Company: Canadian Olympic Committee
Campaign: Be Olympic
Agency: Sid Lee

Credits:  Primary Managers/Directors: Tom Koukodimos, Jeffrey Da Silva | Creative Directors: Tom Koukodimos, Jeffrey Da Silva, Steve Mottershead | Art Directors: Jordan Gladman, Sam Heichert | Copywriters: Mike Johnson, Sean Ngo, Gaby Makarewicz, Zachary Radford | Planner/Strategists: J.J. Sullivan & Elliott Altilia | Account Lead: Jacob Barnes | Media Planner/Buyer: OMD 


Consumer Products

Award: Gold
Company: Kimberly-Clark
Campaign: It's Not My Period
Agency: Ogilvy

Credits:  Chief Creative Officer: Brian Murray | Art Director: Heather MacDonald | Copywriter: Pam Danowski | Planner/Strategist: Robyn Hutman | Account Lead: Deanna Dobson | Team Lead: Aviva Groll | Media Planner: Amy Grove | Media Buyer: Michela Ryan | Director of Brand Marketing, Sales Strategy & Shopper Marketing: Leslie Mackay | Brand Manager: Denise Darroch | IMP Director: Mitch Faigan | Social and Digital Marketing Manager: Ali Ruffo | PR Agency: Veritas Shopper | Marketing Agency: Barrows | Planning Director: Michelle Lee | Media Planner: Katherine Upton | Media Buyers: Nelson Costa and Emilie Scharf

 

Award: Silver
Company: Clorox Canada
Campaign: Thank You
Agency: FCB

Credits:  Chief Creative Officers:  Nancy Crimi-Lamanna & Jeff Hilts | Art Director: Noel Fenn | Copywriter: Matt Antonello | Planner/Strategist: Shelagh Hartford | VP, Account Director: Tracy Little | Account Director: Blake Connolly | Group Creative Director: Matt Antonello | Account Supervisor: Melissa Paulino | Agency Producer: Christine Michalejko |  Sr. Project Manager: Baylea Mahoney | Chief Strategy Officer/Sr. Planner: Shelley Brown | Writer: Joel Letarte | Broadcast Producer: Anick Rozon |  Account Director: Alexandra Candet | Account Coordinator: Caroline Morissette | Production Company: Soft Citizen | Executive Producer: Rob Burns | Line Producer: Merrie Wasson | Director: The Perlorian Brothers | Director of Photography: Bobby Shore | Editing House: School Editing | Editor: Jon Devries | Transfer Facility: Alter Ego | Colourist: Clinton Homuth | Online Facility: Alter Ego | Music House: Vapor RMW | Music Track Director: Ted Rosnick | VP Marketing - Clorox Canada: Matt Kohler | Sr. Lead Global Insights - Clorox Canada: Anna Conte | Category Team Lead/Marketing Manager GLAD: Ann Marie Cicuttini | Associate Marketing Manager - Clorox Canada: Laura Fulton | Sr. Digital Marketing Manager/Digital COE - Clorox Canada: Ariane Friesen | Digital Marketing Manager - Clorox Canada: Serena Tam

 

Award: Bronze
Company: Johnson & Johnson
Campaign: Reactine Pollen Alerts
Agency: UM Worldwide

Credits:  Senior Planner, UM: Michelle Arksey | Senior Buyer: Claire Megahey | Client: Adam Walker, Johnson & Johnson/Reactine | Partners: Rogers, Kristy Kusch, Jennifer Stewart, The Weather Network  


Consumer Services

Award: Gold
Company: Metrolinx
Campaign: #EtiquetteFail
Agency: DDB Canada

Credits:  Primary Manager/Director: Paul Wallace | Creative Director: Allan Topol | Art Director: Emmanuel Obayami | Copywriter: Arjang Esfandiyari | Planner/Strategist: N/A | Account Lead: Jacqui Faclier | Agency Producer: Lorrie Zwer | Agency Producer: Mary Manale | Account Executive: Carly Andrews | Designer: Emmanuel Obayami | Designer: Duncan Collis | User Experience: Jordan Kentris | Social Media Director: Zak Usher | Senior Social Cultivator: Steph Joudrey | Illustrator: Remie Geoffroi | Illustrator: James Tuer | Illustrator: Flourescent Hill | Illustrator: Emmanuel Obayami | Print Production: Andrew Brennan | Print Production: Gavin Gillespie | PR Director: Gabrielle Totesau | Senior Consultant: Natalie Berardi | Group Account Director (PHD Media): Katarina Kovinjalo | Group Account Director (PHD Media): Elizabeth Jewett

 

Award: Silver
Company: Newfoundland and Labrador Tourism
Campaign: Symphony of Sound
Agency: Target

Credits:  Primary Manager/Director: Andrea Peddle, NL Tourism | Creative Director: Tom Murphy | Art Directors: Kevan Kalyan, Ryan Strickland, Amanda Blackwood | Copywriters: Dave Sullivan, Randy Diplock, Jordan Finlayson | Planner/Strategist: Noel O'Dea | Account Lead: Ernie Brake | Team Lead: Catherine Kelly | Media Planner: Jef Combdon | Media Buyer: Kelly Reddigan

 

Award: Bronze
Company: Public Mobile
Campaign: Less for Less
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno, Peter Ignazi | Art Director: Natalie Mathers, Greg LeBlanc | Copywriter: Simon Rogers | Planner/Strategist: Jason Chaney, Kevin McHugh | Account Lead: Aniesha Farrington, Ali Gayowski | Team Lead: Anabella Mandel | Media Planner: Sadie Simon | Media Buyer: Alessia Grosso | Agency: Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Writer: Simon Rogers  |Art Director/Designer: Natalie Mathers  |Senior Designer: Greg LeBlanc | Agency Producer: Erica Metcalfe | Account Executive: Ali Gayowski | Account Director: Aniesha Farrington | VP, Client Leader: Anabella Mandel | SVP, Director of Client Service: Janis Lindenbergs | Director, Strategy: Kevin McHugh | Chief Strategy Officer: Jason Chaney | Production House - Untitled Films | Director: Aleysa Young | Executive Producer: Lexy Kavluk | Producer: Tom Evelyn | Editing House: Rooster | Executive Producer: Melissa Kahn  | Editor: Izzy Ehrlich | Assistant Editor: Taylor McWade | Online: Alter Ego | Artist: Eric Perrella | Producer: Amanda Lariviere | Casting House: Jigsaw Casting | Casting Director: Shasta Lutz | Audio House: Apollo Music | Executive Producer: Hannah Graham | Engineer: Harry Knazan | Print Production Company: 5Crowd | Media Agency: Cossette Media | Manager, Public Mobile: Catalina Lopez | Senior Marketing Manager, Brand and Communications: Susana Gomes | Specialist, Customer Acquisition and Social: Daniel McConnell | General Manager, Public Mobile and Prepaid: Dave MacLean


Financial

Award: Gold
Company: American Express
Campaign: AMERICAN EXPRESS COBALT CARD LAUNCH
Agency: Ogilvy

Credits:  Vice President Public Affairs and Brand Advertising: David Barnes  | Chief Creative Officer: Brian Murray | Group Creative Director: Christian Horsfall | Art Director: Heather MacDonald  | Creative Group Head/Senior Copywriter: Steve Muzzin | Planning Director: Michelle Lee | Senior Partner: Jo Palmiero | Account Director: Katherine Palumbo | Partner Agencies: Mindshare, North Strategic/Notch Video, BT/A | Management Supervis Lisa Mathieson | Account Executive: Natalie Kugler | Account Executive: Adrian Iwankewich  | Group Creative Director: Matthew Gyulay | Senior Copywriter: Pam Danowski  | Director Brand Advertising and Entertainment Lifestyle Marketing: Tina Santoro | Director Public Affairs and Communication: Lauren Dineen-Duarte | Senior Manager Public Affairs and Communication: Jessica Myers | Senior Manager Public Affairs and Communication: Amanda Betti | Brand Advertising Analyst: Brooke Ihnat | Senior Manager Brand Advertising: Stephanie Cisneros | Senior Manager Entertainment and Lifestyle: Paula Emberley | Entertainment and Lifestyle Marketing Analyst: Hayley Arnold | Assistant Manager Public Affairs and Communication: Erica Tiangco | Coordinator Public Affairs and Communications: Jennifer Beckstead | Manager Cobalt, Green, Gold Cards: Leila Title | Manager Digital Acquisition: Sammy Ptzasnik | Director New Product Development: Laura Cocksedge

 

Award: Silver
Company: TD Bank Group
Campaign: #ReadyToTalk
Agency: Leo Burnett, Toronto

Credits:  Chief Creative Officer and Creative Director: Judy John | Art Director: Monique Kelley | Copywriter: Stephen Stahl | Planner/Strategist: Brent Nelsen | Account Lead: Laurie Freeman | Team Lead: Laurie Freeman | Media Planner: N/A | Media Buyer: Unison | Group Creative Director: Chris Munnik, Mark Mason Art Director: Lucyed Hernandez Agency Producer: Melanie Palmer  | Account Director: Genevieve Cote | Chief Strategy Officer: Brent Nelsen | Planning Director: Taylor Smith | Production Company: Untitled Films | Director: Hubert Davis | Executive Producer: Peter Davis | Producer: Tom Eymondon | Editing House: School | Editor: Lauren Horn | Assistant Editor: Rita Ushakova | Producer: Emily Torontow | Post Production: Fort York | Engineers: Andrew Rolfe, Paul Binney | Transfer: Alter Ego | Music House: The Eggplant | Producer: Rocco Gagliese | Coordinator: Nicole Treadgold | Arranger: Nathan Handy

 

Award: Bronze
Company: Wealthsimple
Campaign: Investing for Humans
Agency: Wealthsimple

Credits:  Chief Creative Officer: Rudy Adler | Executive Creative Director:
Mike Giepert | Executive Creative Director: Devin Friedman | Art Director: Elsa Chiao | Copywriter: Devin Friedman| Planner/Strategist: Rudy Adler | Media Planners/Buyers: Blackwood Seven | Director of Production: Sharman Ordoyne | Director: Errol Morris |
Broadcast Producer: Greg Tharp, Hone Production | Director of Photography: Igor Martinovic |
Line Producer: Julie Ahlberg | Editor: Biff Butler, Rock Paper Scissors | Colorist: Tom Poole, Company 3 | Sound Designer: Steve Rosen, Sonic Union | Music Composition: Andy Huckvale, Soup Music | Photography: Neil Bedford | Freelance Art Director/Designer: Maja Cule | Production Company: Biscuit | Post Production: Company 3, Nomad


Food & Beverage

Award: Gold
Company: Michelob Ultra
Campaign: Michelob vs Wine
Agency: FCB

Credits:  Chief Creative Officers:  Nancy Crimi-Lamanna & Jeff Hilts | Creative Director: Andrew MacPhee | Art Director: Naeem Walji | Copywriter: Steve Sloane | Chief Strategy Officer/Sr. Planner: Shelley Brown | VP, Account Director: Tracy Little | Group Account Director: Cynthia Roach  | Group Creative Director - Jeremiah McNama | Copywriters: Austen Morrow, Brahm Finkelstein | Group Account Director: John Pace | Account Supervisor: Samantha Sabatini | Account Executive: Chris Flynn | Broadcast Producer: Lorrie Zwen | Director of Integrated Production: Stef Fabich | Broadcast Producer: Kat Forester | Project Manager: Adrain Bailon | Senior Planner: Shelagh Hartford | Production Company: Fuze | Executive Producer: Kristina Anzlinger | Line Producer: Jolie Dobson | Director: Adrian Armstrong | Editing House: Outsider Editorial | Editor: John Gallagher | Transfer Facility: The Vanity | Colourist: Andrew Exworth | Online Facility: Tendril | Music House: Grayson Matthews

 

Award: Silver
Company: McDonald’s Canada
Campaign: Big Mac x Bacon (BMxB) Collaboration
Agency: Cossette

Credits:  Primary Manager/Director: Serene Gaspar | Creative Director: Troy McGuinness | Art Director: Spencer Dingle | Copywriter: Jordan Hamer | Planner/Strategist: Scott McKay | Account Lead: Asmait Hailu | Team Lead: Lindsay Mertiri | Media Planner: Logan Lindsay | Media Buyer: Doug Scott | Agency: Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Group Creative Director: Simon Clancy | Creative Director(s): Ed Morris, Troy McGuinness, Patrick Michaud | Art Director: Spencer Dingle | Copywriter(s): Jordan Hamer, Ben Duquette | Designer(s): Oleg Portnoy, Eric Wood | Agency Producer(s): Barb Gibson, Marie-Pier Poulin | Content Strategist: Youri Hollier | Director, Strategy: Jon Crowley | VP, Strategy: Scott McKay | Account Executive(s): Yvonne Li, Michaela Crompton | Account Supervisor: Asmait Hailu | Account Director: Lindsay Mertiri | Group Account Director: Serene Gaspar | SVP, Managing Director: Kathy McGuire | Product Manager: Chloe Drolet | Studio Director: Raquel Mullen | Senior Retoucher: Trevor Gauthier | Senior Production Artist: Graham Washer | Senior Digital Project Manager: Jeff Maynard | Production House: FRANK Content | Director: Craig Brownrigg | Line Producer: Marie Robertson | Executive Producer: Danielle Kappy | Director of Photography: Stuart Campbell | Food Stylist(s): Carol Brown, Noah Witenoff | Colour/Transfer Facility: Alter Ego | Colourist: Wade Odlum | Colour Assistant: Kevin Wu | Online Facility: Alter Ego | Executive Producer: Cheyenne Bloomfield | Motion Graphics Designer(s): Ian Flaig, Rob Fisher | VFX Artists: Steven McGregor, Andres Kirejew | VFX Assistant: Sebastian Boros | Casting: Mann Casting | Casting Director: Steven Mann | Offline Edit: Married to Giants | Editor: Raj Ramnauth | Audio House: Berkeley Inc. | Audio Engineer: Jared Kuemper | Photography: Fuze Reps | Photographer: Carlyle Routh | Production House: Soda | Executive Producer: Mina Jang | Photographer: Nick Hall-Wood | Media Agency: OMD | Strategy Supervisor: Logan Lindsay | Digital Specialist: Kyla Ames | Account Manager: Kathy O’Meara | Vice President Group Director Broadcast: Doug Scott | PR Agency: Weber Shandwick | Director | Client Experience: Lauren Thomson, Vice President | Associate Creative Director: Craig Ritchie, Vice President | Planning: Kyle Brown | Senior Art Director: Brendan Watson | Supervisor, Integrated Media: Nare Tutundjian | Senior Associate, Integrated Media: Fatma Othman | Senior Associate, Integrated Media: Elise Magliocchetti | Producer: Ashley Chu | Associate, Integrated Media: Jude Hirman | Creative Intern: Genevieve Raveau | Client: McDonald’s Restaurants of Canada Limited | Chief Marketing Officer & SVP: Antoinette Benoit | Marketing Officer: Hope Bagozzi | Senior Marketing Manager: Jean Guillaume Bertola | National Marketing Manager: Rebecca Smart | Sr. Manager Media, CRM & Partnerships: Solange Bernard | Senior Director Head of Digital: Lara Skripitsky | Digital Social Media Manager: Rashel Hariri | Regional Marketing Supervisor: Mélissa Hains | National External Communications Manager: Adam Grachnik

 

Award: Bronze
Company: Labatt Brewing Company Ltd.
Campaign: Stella Artois x Water.org
Agency: Veritas Communications

Credits:  Account Lead: Nina Kalos | Media: Vizeum | Creative & Experiential: Mosaic | Trade Activation: Mosaic Shopper | VP Marketing: Todd Allen | Brand Director: Mike Bascom |
VP Marketing: Todd Allen | Senior Brand Manager: Megan Kates | Brand Manager: Emma Barrett | Communications Manager: Tamar Nersesian | Agency: Veritas Communications | Account Lead: Nina Kalos


Health Care

Award: Gold
Company: Casey House
Campaign: Break Bread Smash Stigma
Agency: Bensimon Byrne / Narrative / OneMethod

Credits:  Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Meredith Klapowich (CD - Narrative) / Gints Bruveris (ACD) / Carly Ouellette | Copywriters: Laura Serra (CD - Narrative) / David Mueller (ACD) | Planner/Strategist: Aurora Stewart de Peña | Account Lead: Jill Engelman | Media Planner: Ruth Rivas | Media Buyer: Alex Gillespie | Agency Producer: Michelle Pilling | Project Manager: Ashley Belfast | PMO Director: Amanda Horsford | Media Director: Thomas Shadoff | Media Supervisor: Darra Naiman | Director of Social Media (OneMethod): Daniella Perruccio | Social Strategist (OneMethod): Courtney Dionne | Creative Technology Lead: Patrick Schroen | Creative Technologist: Jamie Kaiser | Director of Studio Production: Sanjay Mangar | Retoucher: Alex Chung  | Studio Artist: Jacquie Dudley  | PR Agency: Narrative | Managing Director: Sarah Spence | Account Director: Lauren Baswick | Creative Consultant: Katherine Flores | Consultant: Tory Nash | Account Manager: Yolonda Abrahams | Event Manager: Holly McDonald | Account Coordinators: Aaron Nilsen, Samantha Sartor | Production Company: Button Factory | Videographer: Julian Peter | Producer: Michelle Pilling | Photography Producer: Erin Reynolds | Editor: Tim Pienta | Transfer and Online Facility: Alter Ego | Audio Engineer: Bradley McClure | Photographer: Shawn Pinnock | Broadcast Coordinator: Daniel Rankin | Broadcast Coordinator: Katie Link | Photographer: Matt Barnes | Studio: Westside Studios Producer: Natalie D'Urbano

 

Award: Silver
Company: Ministry of Health
Campaign: Be a Failure
Agency: BBDO Toronto

Credits:  CCOs: Denise Rossetto / Todd Mackie | ACDs: Joel Pylypiw / Chris Booth | Art Director: Joel Pylypiw | Copywriter: Chris Booth | Planner/Strategist: Zach Kula | Account Lead: Jennifer Jones | Team Lead: Jennifer Jones | Media Planner/Buyer: PHD Media | Account Director: Paul Forrest | Executive Producer: Dave Lembke  |Strategist: Zach Kula  | Production Company: Hidden Trail | Media Producer: David Stulberg | Director: Jordan Dashner | DOP: Peter Hadfield | Post House: Rooster | Post Executive Producer: Melissa Khan | Editor: Colin Murdock | Audio Houses: Cylinder Sound & Vintage Lane Audio

 

Award: Bronze
Company: St. Louis Children's Hospital
Campaign: Remission Billboard
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Erin Clark | Creative Director: Ari Elkouby | Art Director: Ari Elkouby | Copywriter: Matt Syberg-Olsen | Planner/Strategist: Dean Foerter | Account Lead: Erin Clark | Team Lead: Laura Doede | Media Planner/Buyer: Outfront | Other Team Members: Ryan Spelliscy, Josh Budd, David Federico, Mike Beamer, Noel Margonza, Bruce Playfoot, Pirate Audio, Jennifer Cotton, Steve McArdle, Suzanne Fontaine, Amy Connelly, Stephanie Perry


Retail

Award: Gold
Company: Loblaw Companies Limited – No Frills
Campaign: Loblaw Companies Limited - No Frills - #HAULERS
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Cher Campbell | Art Director: Kara Wark, Caroline Friesen | Copywriter: Ryan Kukec, Robbie Percy | Planner/Strategist: Megan Towers | Account Lead: Elana Duncan | Team Lead: Ryan O'Hagan | Media Planner: Prashanth Kanagalingam | Media Buyer: Sarah Mogan, Rachel Banks, Bellamy Lacay, Nicole Saab | Executive Creative Director: Angus Tucker |  Agency Producer: Aimee DeParolis  | Director: Scott Cudmore  | Production Company: Revolver Films  | Exec Producers: Luc Frappier, Richard Cureton  | Head of Production: Aimee DeParolis | Line Producer: Peter Oad | Director of Photography: Pablo Berron | Editorial: (Editor, Editorial Company): Danica Pardo, Saints | Colourist: Clinton Homuth, Alter Ego | VFX/Online: Sean Cochrane, The Vanity | Audio/Music: Didier Tovel, SNDWRx | Casting: Jigsaw | Media Lead: Moira Gilderson | Executive Design Director: Mooren Bofill | Design Director: Jacqueline Lane | Designers: Ming Mikaeo, Hannah Lee

 

Award: Silver
Company: Canadian Tire
Campaign: We All Play for Canada
Agency: Leo Burnett, Toronto

Credits:  Chief Creative Officer: Judy John | Art Director: Logan Gabel | Copywriter: Graeme Campbell | Planner/Strategist: Brent Nelsen | Account & Team Lead: Gail Dhruv | Media Planner: Touché | PR Agency: Hype PR | Group Creative Directors: Anthony Atkinson, Paul Giannetta | Art Director: Lucyed Hernandez | Copywriter: Jason Soy | SVP, Executive Producer: Franca Piacente | Account Supervisor: Kim Lazer | Account Executive: Dorota Wierzbicki | Chief Strategy Officer: Brent Nelsen | Senior Strategic Planners: Taylor Smith, Mike Coulson | Casting Agency: Jigsaw Casting, Sean Milliken  | Production Company: Soft Citizen | Executive Producers: Link York, Eva Preger, Rob Burns | Director: Mark Malloy | Director of Photography: Adam Arkapaw | Line Producer: Ed Callaghan | Second Unit DP: Zach Lowry | Editorial: Rooster | Post-Production Editors: Michelle Czukar, Marc Langley | Assistant Editors: Mikaela Bodin, Nick Greaves | Producer: Melissa Kahn | VFX/SPX/Online: A52 LA | Music House: Pivot LA | Producers: Guy Amitai | Experiential Agency: SMAK | Influencer Agency: DWOM

 

Award: Bronze
Company: Sport Chek
Campaign: Sport Chek- Do Not Attempt!
Agency: Anomaly

Credits:  Primary Manager/Director: Candace Borland | Creative Director: Dave Douglass | Art Director: Richard Brown | Copywriter: Matthew Donne | Planner/Strategist: Paul Lipson, Jordan Tannenbaum & Alex Avandano | Account Lead: Karim Tubbeh | Executive Creative Directors: Dave Douglass & Pete Breton | CEO: Franke Rodriguez | Account Supervisor: Kait Babin | Account Executive: Caitlin Croley | Agency Producer: Megan Flett | Designer: Tim Chuang | Production Company: Unreasonable Studios | Photographer & Cameraman: Viktor Radics | Cinematographer, Cameraman & Director: Kyle Topping | Sound Design Company: Berkeley Studios | Sound Engineer: Jared Kuepner | Design Studio & Editing Company: Elastic Creative | Director: Duncan Elms | Storyboards: Lance Leblanc | Designers: Felix Soletic, Carlo Sa, Mert Kizilay | Animators: Thomas McMahan, Matthew Shadis, Jip Jeong, Mark Feldman, CJ Cook, Viraj Ajmeri, Alex Silver, Lucy Kim | Editors: Andrew Young, Pascal Leister | Modlers: Joe Paniagua, Rie Ito, Mike Kash | Rigging/Animation: Josh Dyer | Producer: Michael Ross | Executive Producer: Luke Colson | Head of Production: Kate Berry | Managing Directors: Linda Carlson & Jennifer Sofio Hall | PR Agency: Weber Shandwick | Media Agency: Touche! | Client: Sport Chek | VP Marketing: Paul Flinton | AVP Strategic Marketing: Erika DeHaas | Brand Manager: Sarah | Major Marketing Brand Advisor: Ian King | Creative Lead: Matt Schwartz


Social Causes

Award: Gold
Company: PFLAG Canada
Campaign: Destination Pride
Agency: FCB/SIX

Credits:  Creative Director: Ian Mackenzie | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: John Fung, Zac Matheson | Account Lead: Andrea Barrett, Shalta Dicaire Fardin | Associate Creative Director: Dave Laing | Associate Creative Director: Krystle Mullin | Experience Designer: Patrick Stolk-Ramaker | Associate Creative Director: Andrew Bernardi | Associate Design Director: Stuart Thursby | Project Manager: Ashley Whitaker | Project Manager: Khizra Arshad | Digital Producer: Gillian Morrison | VP, Head of Data and Technology: Jacob Ciesielski | Director of Technology: Madara Ranawake | EVP, Strategy: Anna Percy-Dove | Manager, Data Analytics, Andrew Yang | QA Manager, Data and Technology, Lina Vaisman | President: Andrea Cook | Producer: Lindsay Hann | User Experience: Kristy Pleckaitis | Front End Developers: Heung Lee, Jonathan Sanford | Worldwide Creative Partner: Fred Levron | Designer/Animation Director: Edward Deng, Alter Ego | Music & Voice Director: Mark Domitric, Grayson Matthews | Casting: Shasta Lutz, Jigsaw Casting | Public Relations: Shannon Stephaniuk, Glossy

 

Award: Silver
Company: Canadian Down Syndrome Society
Campaign: Anything But Sorry
Agency: FCB

Credits:  Chief Creative Officers: Nancy Crimi-Lamanna & Jeff Hilts | Senior Art Director: Michael Morelli | Senior Copywriter: Marty Hoefkes | Chief Strategy Officer/Sr. Planner: Shelley Brown | VP, Account Director Tracy Little | VP, Account Director: Ricky Jacobs  | Art Director: Cody Sabatine | Art Directors: Gira Moin, Elma Karabegovic | Writer: Joseph Vernuccio | Illustrators: Sasha Ortega, Sarah Cleaver, Amanda Disanto, Sally Fung, Logan Franklin | Group Account Director: Ravi Singh | Account Executive: Olivia Selbie | Director of Integrated Production: Stef Fabich | Broadcast Producer: Christine Michalejko | Sr. Strategic Planner: Eryn LeMesurier | Strategist: Shelagh Hartford | UX Lead: Kristy Pleckaitis | Media Planner: Zac Matheson | Project Manager: Ashley Whitaker | Director of Technology: Madara Ranawake | Front End Developer: Florian Adu-Gyamfi | QA Manager: Lina Vaisman | Jr. QA Analysts: Peter Panchine, Labdhi Deliwala | Print Producer: Bruce Ellis | Studio Manager: Shairoz Manek | Sr. Production Mac Artist: Billy Mavrakakis | Production Mac Artist: Rittie Prak | Proofreader: Albert Macchiusi | Director: Elias Campbell | Director and Director of Photography: Scott Drucker | Director of Photography: Stephen Mcloughlin | Jigsaw Casting: Shasta Lutz | Post Production: Rooster | Executive Producer: Melissa Kahn | Editor: Chris Parkins | Assistant Editor: Joey Whitelaw | Editing House: Fuel Content | Editor: Scott Drucker | Editor: Joele Walinga | Transfer Facility: The Vanity | Colourist: Andrew Exworth | Online Facility: Fort York | Flame Artist: Ernie Mordak | Assistant Flame Artist: Melissa Vasiliev | Music House: Grayson Matthews | Glossy Inc.: Shannon Stephaniuk | Chair, Board of Directors - Canadian Down Syndrome Society: Laura LaChance | Vice-Chair, Board of Directors - Canadian Down Syndrome Society: Ed Casagrande | Members, Board of Directors - Canadian Down Syndrome Society: Ben Tarr, Stewart Moffatt | National Executive Director - Canadian Down Syndrome Society: Kirk Crowther | Communications Manager - Canadian Down Syndrome Society: Kaitlyn Pecson | Resource Coordinator - Canadian Down Syndrome Society: Carlee Reardon

 

Award: Bronze
Company: Loblaw Companies Limited
Campaign: Loblaw Companies Limited - Meant to Eat Together
Agency: john st.

Credits: 
Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Cher Campbell | Art Directors: Caroline Friesen, Gerardo Agbuya | Copywriters: Robbie Percy, Jesse Wilks | Planner/Strategists: Natasha Shadman, Megan Towers | Account Lead: Caitlin Elliot | Team Lead: Lindsay Lalonde | Media Planner: Kelly Shannon | Media Buyer: Adele Lettau, Bellamy Lacay & Valerie Ponce, Carli Bianchi | Executive Creative Directors: Angus Tucker, Stephen Jurisic | Head of Production: Aimee DeParolis | Agency Producer: Monika Ghobrial | Production Company: Soft Citizen | Director: Vincent Haycock | Exec Producers: Eva Preger, Rob Burns, Link York | Line Producer: Timothy Kerrison | Director of Photography: Franz Lustig | School Editing (Editorial Company): Editor: Chris Van Dyke, School | Alter Ego Colourist: Eric Whipp, Alter Ego Online: Eric Perrella, Alter Ego | Audio House: Vapor RMW | Casting: Gatehouse

 


Business Impact

Automotive

Award: Gold
Company: Harley-Davidson
Campaign: Common Ground
Agency: Zulu Alpha Kilo

Credits:  Chief Creative Officer: Zak Mroueh | Executive Creative Director: Allen Oke | Associate Creative Director, Art Director: Noel Fenn | Director: Brendan McMullen | Art Director (Posters): Andrea Romanelli | Writer: Jacob Pacey | Designer (Posters): Ryan Booth | Agency Producer: Pam Portsmouth | Agency Producer (Posters): Kari Macknight Dearborn
Digital Imaging: Brandon Dyson, Jim Tinios | Mac Artists: Greg Heptinstall; Brandon Dyson | Account Team: David Tremblay, Kerry McKibbin, Lance Kowlessar, Alice Ko | Strategic Planners: Heidi Philip, Jamie Cuthbertson | Strategy Director: Heather Segal | Brand Innovation Director: Sean Bell | Community Manager: Sam Kamiel | Client (Company): Harley-Davidson Canada | Clients: Ignacio Isusi, Jay Owen, Vesa Mikkola, Marco DiGiantomasso | Media Agency: Team Ignite | Media Agency Planner: Brian Gault, Jamie Camden | Production House: Artifact Nonfiction | Director: David Grabias | Production House Producer: Bryce Brentlinger, Anne Edgar | Director of Photography: John Tran | Video Post Facility / Editing Company: Zulubot | Editor: Jay Baker, Micah Rix-Hayes, Rod Christie, Chris Minns | Story Consultant: Barbara Shearer | Compositor / Online: RedLab | Transfer: RedLab | Colourist: Jason Zukowski
Compositor / Online: Zulubot | Music House: APM | Audio Post Facility: RedLab | Audio Director: Sonny Keyes | Producer: Jodie Moore | Engineer: Sonny Keyes | Audio Post Facility/Music House: Zulubot Audio | Engineer: Stephen Stepanic | Illustrator (Posters): Adi Gilbert – 99 Seconds

 

Award: Silver
Company: Fountain Tire
Campaign: Safest Highway
Agency: FCB

Credits:  Chief Creative Officers: Nancy Crimi-Lamanna & Jeff Hilts | Group Creative Director: Matt Antonello | Art Director: Cody Sabatine | Copywriter: Joseph Vernuccio | Planner/Strategist: Eryn LeMesurier | VP, Account Director: Chris Perron | Group Account Director: John Pace | Group Creative Director: Noel Fenn | Account Executive Rammez Al Aghbar | Chief Strategy Officer/Sr. Planer: Shelley Brown | Director of Integrated Production: Stef Fabich | Producer: Christine Michaelejko | Director: Scott Drucker | Director of Print: Bruce Ellis | Production House: Corkscrew Media | Editor: Andy Ames | Post Production: Alter Ego | Audio: Apollo | General Manager, Marketing - Fountain Tire: Kristi Dubeau | Director, Marketing Communications - Fountain Tire: James Bliss | Manager, Marketing Communications - Fountain Tire: Denise Gohl-Eacrett | Advertising Specialist - Fountain Tire: Tracy Watters

 

Award: Bronze
Company: Mitsubishi
Campaign: Mitsubishi - A Century In The Making
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Directors: Paul Little, Niall Kelly | Art Directors: Emma Wathan, Nicole Nyholt | Copywriters: Kohl Forsberg, Duncan Boyd | Planner/Strategists: Megan Towers, Jay Flemming | Account Leads: Leah Lanza, Sarah Ramage | Media Planners/Buyers: Tim Davies, Lieghann Mckee, Taymur Asad (Wavemaker) | Executive Creative Directors: Angus Tucker, Stephen Jurisic | Digital Design Head: Alexandre Theroux | Front End Developer: Joshua Richards | Executive Producer: Aimee DeParolis | Producer: Cameron Moffat | Digital Producer: Neal Owusu | Canadian Production Company: Soft Citizen | Director: Henry Lu | DP: Michael Ragen | Executive Producers: Eva Preger, Link York, Rob Burns | Japanese Production Company: Knock On Wood | Producer: Yusuke Morikawa | Production Manager: Satoko Tsuji | Assistant Director: Hideyuki Yoshizawa | Editorial: Saints Editorial | Editor: Stephen Sora | Assistant Editors: Christopher Chang, Paula Hicks | Executive Producer: Tori Osler, Sara Windrim | Post Production  -  Transfer: Alter Ego | Senior Colourist: Eric Whipp | Post Production  -  Online: The Vanity | Online Artist: Sean Cochrane | Audio House: Eggplant Collective |Composer: Adam Damelin | Executive Producer: Nicola Treadgold


Business

Award: Gold
Company: Microsoft Canada
Campaign: MR-1
Agency: Intercept Group

Credits:  Primary Manager/Director: Shaheen Yazdani | Creative Director: Richard Pay | Art Director: Joe Dunning | Copywriter: Andrew Au | Planner/Strategist: Andrew Au | Account Lead: Shaheen Yazdani | Team Lead: Richard Pay

 

Award: Silver
Company: Manulife
Campaign: Better Retirement
Agency: The Greenhouse / Manulife

Credits:  Primary Manager/Director: Denise Macharacek | Creative Director: John Rocca | Art Director: Chad Burnie | Copywriter: Taylor Evans | Project Manager: Aprile Bright-Druhan

 

Award: Bronze
Company: AGF Management Limited
Campaign: AGF Invested in Discipline Advertising Campaign (AGF.com/discipline)
Agency: Camp Jefferson

Credits:  Primary Manager/Director: Peter Bolt | Creative Director: Guybrush Taylor | Art Director: Matthew Kenney | Copywriter: Frederick Nduna | Planner/Strategist: Doug Potwin | Account Lead: Lora Landriault | Team Lead: Edith Rosa | Media Planner: Derek Laurendeau | Media Buyer: Roberto Pardo | Other Team Members: Jon Mutch, Chris Obergfell, Anthony Sapp, Sabrina Zavarise, Laura Muirhead, Lily Tran, Sarah Moen | AGF:  Senior Vice-President, Head of Marketing and Communications: Karrie Van Belle | Vice President, Brand and Creative Services: Oriana Dalla Benetta


Consumer Products

Award: Gold
Company: Johnson & Johnson
Campaign: Reactine Pollen Alerts
Agency: UM Worldwide

Credits:  Credits:  Senior Planner, UM: Michelle Arksey | Senior Buyer: Claire Megahey | Client: Adam Walker, Johnson & Johnson/Reactine | Partners: Rogers, Kristy Kusch, Jennifer Stewart, The Weather Network 

 

Award: Silver
Company: Post Foods Canada
Campaign: Sugar Crisp Spout
Agency: Ogilvy

Credits:  Primary Manager/Director: Mark Forward | Creative Director: Brian Murray | Copywriter: Steve Muzzin | Planner/Strategist: Crystal Sales | Account Lead: Taylor Pawsey | Team Lead: Eric Kormos | Media Planners/Buyers: Spark Foundry | Assistant Brand: Katherine Lorenzo | VP Marketing - Dave Bagozzi | Creative Director: Alex Furrer | Art Director: Samiir Mussa, Mark Hesse | Community Management: Idris Lawal | Producer, Makers: Kirsten White | Account Coordinator: Jamie Flatow | Planning Director: Jeff George | Senior Print Producer: David Scanlon | Video Editor: Thais Maranho | Project Manager: Paulina Lozano | Production Director: Antoine Negre | Spout Production: 3dphaktory | Director, OPC/OPC Production: Jono Hunter | Senior Brand Manager: Amy Bernstein | Associate Brand Manager: Katherine Lorenzo

 

Award: Bronze
Company: Maple Leaf Sports & Entertainment
Campaign: Google X Toronto Raptors - Home Mini Launch
Agency: Maple Leaf Sports & Entertainment  -  Global Partnerships

Credits:  Primary Manager/Director: Mark Starkey | Creative Director: Keith Leinweber | Art Director: Mario Soriano | Copywriter: Aalum Jaffer & Adam Burchill | Planner/Strategist: Ben Che & Chris Henry | Account Lead: Jessica Pearlman & Galen Davies | Team Lead: Andrew Rapsey & Amanda Hsueh | Media Planner: Kelly Olive | Media Buyer: Kelly Olive | Other Team Members: Maria Cortelluci, Alex Marks, Davin Black, & Whitney Stanford


Consumer Services

Award: Gold
Company: Alliance de l'industrie touristique du Québec
Campaign: A Room with Many Views
Agency: lg2

Credits:  Primary Manager/Director: Marc Fortin | Creative Director: Marilou Aubin | Art Director: Jonathan Lavoie | Copywriter: Marie-Éve Leclerc-Dion | Planner/Strategist: Sabrina Côté | Account Lead: Audrey Lefebvre | Team Lead: - | Media Planner: Touché! | Media Buyer: Touché! | Creative Director: Katherine Melançon | Art Director, Digital: Alexandre Jourdain |  Copywriter, Digital: Jean-François Perreault | Copywriter, Digital: Marilou Aubin | User Experience: Geneviève Monette | Account Managers: Nicolas Girault, Julia Lemyre-Cossette |  Agency Producer: Johanne Pelland | Agency Producer: Mélanie Bazinet | Agency Producer: Nancy McDonald | Director: Mélanie Charbonneau | Executive Producer: Alex Sliman (Cinélande) | Production Manager: Alex Ertaskiran | Production Coordinator: Céline Courtois |  Editor: Mathieu Label (Post 430) | Post Production: Post 430 | Post Production Coordinator: Isabelle Borduas | Sound Designer: Circonflex | Music: Circonflex | Project Manager, Digital: Julie Doré-Renaud | Developers: Mathieu Lavoie, Cédric Givord, François Perreault | Video Production: Fig55

 

Award: Silver
Company: Metrolinx
Campaign: #EtiquetteFail
Agency: DDB Canada

Credits:  Primary Manager/Director: Paul Wallace | Creative Director: Allan Topol | Art Director: Emmanuel Obayami | Copywriter: Arjang Esfandiyari | Planner/Strategist: N/A | Account Lead: Jacqui Faclier | Agency Producer: Lorrie Zwer | Agency Producer: Mary Manale | Account Executive: Carly Andrews | Designer: Emmanuel Obayami | Designer: Duncan Collis | User Experience: Jordan Kentris | Social Media Director: Zak Usher | Senior Social Cultivator: Steph Joudrey | Illustrator: Remie Geoffroi | Illustrator: James Tuer | Illustrator: Flourescent Hill | Illustrator: Emmanuel Obayami | Print Production: Andrew Brennan | Print Production: Gavin Gillespie | PR Director: Gabrielle Totesau | Senior Consultant: Natalie Berardi | Group Account Director (PHD Media): Katarina Kovinjalo | Group Account Director (PHD Media): Elizabeth Jewett

 

Award: Bronze
Company: VIA Rail Canada
Campaign: Why Don't You Take The Train
Agencies: Cossette / Touché!

Credits:  Creative Director: Gilles Legault | Art Director: Christine Girard | Copywriters: Philippe Brassard, David Purkis | VP, Strategy: Michel-Alex Lessard | Account Leads: Nadja Decarie, Olivier Charbonneau | Media (Touche): Martin Soubeyran, Sophie Labarre | VIA Rail Canada: Senior Manager of Marketing and Optimization: Simon Parent | Media Lead Planner: Martin Soubeyran (Touché)


Financial

Award: Gold
Company: American Express
Campaign: AMERICAN EXPRESS COBALT CARD LAUNCH
Agency: Ogilvy

Credits:  Vice President Public Affairs and Brand Advertising: David Barnes  | Chief Creative Officer: Brian Murray | Group Creative Director: Christian Horsfall | Art Director: Heather MacDonald  | Creative Group Head/Senior Copywriter: Steve Muzzin | Planning Director: Michelle Lee | Senior Partner: Jo Palmiero | Account Director: Katherine Palumbo | Partner Agencies: Mindshare, North Strategic/Notch Video, BT/A | Management Supervis Lisa Mathieson | Account Executive: Natalie Kugler | Account Executive: Adrian Iwankewich  | Group Creative Director: Matthew Gyulay | Senior Copywriter: Pam Danowski  | Director Brand Advertising and Entertainment Lifestyle Marketing: Tina Santoro | Director Public Affairs and Communication: Lauren Dineen-Duarte | Senior Manager Public Affairs and Communication: Jessica Myers | Senior Manager Public Affairs and Communication: Amanda Betti | Brand Advertising Analyst: Brooke Ihnat | Senior Manager Brand Advertising: Stephanie Cisneros | Senior Manager Entertainment and Lifestyle: Paula Emberley | Entertainment and Lifestyle Marketing Analyst: Hayley Arnold | Assistant Manager Public Affairs and Communication: Erica Tiangco | Coordinator Public Affairs and Communications: Jennifer Beckstead | Manager Cobalt, Green, Gold Cards: Leila Title | Manager Digital Acquisition: Sammy Ptzasnik | Director New Product Development: Laura Cocksedge

 

Award: Silver
Company: Interac
Campaign: Interac Holiday Magic
Agency: Zulu Alpha Kilo

Credits:  Chief Creative Officer: Zak Mroueh | Creative Directors: Gerald Kugler, Rodger Eyre | Art Directors: Brendan McMullen, George Thorman | Copywriter: Jacob Pacey | Illustrators: Think Tank Creative , The Vanity | Studio Artists: Brandon Dyson, Ashleigh O’Brien, Jim Tinios | Studio Director: Greg Heptinstall | Agency Producers: Laura Dubcovsky, Sam Leirsch, Brittney Stafl, Pam Portsmouth | Account Team: Rob Feightner, Erin McManus, Maegan Thomas  | Strategic Director: Heather Segal | Client (Company): Interac Association/Acxsys Corporation
Clients: Andrea Danovitch, Leslie Vera, Lauren McKay | Production House: Spy Films  | Director: Rudi Schwab | Production House Producer: Jennifer Walker | Director of Photography: Hunter Robert Baker | Casting Director: Andrew Hayes, Powerhouse Casting | Editing Company: Zulubot | Editor: Jay Baker | Compositor / Online: Sean Cochrane, The Vanity | Special Effects: The Vanity | Colorist/Transfer: Eric Whipp, Alter Ego | Audio Post Facility/Music House: Vapor RMW  | Audio Director: Ted Rosnick | Producer: Kailee Nowosad | Engineer:  Julian Rudd | Media Agency: Media Experts | Media Agency Planners: Phil Borisenko, Jenna Bendavid, Julianne Hope, Brandon Agnew

 

Award: Bronze
Company: Tangerine
Campaign: Tangerine - Stuntman
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Paul Little | Art Director: Gerardo Agbuya | Copywriter: Jesse Wilks | Planner/Strategists: Trevor Thomas, Colin Carroll | Account Lead: Angelica Bennett | Team Lead: Cheryl Carty | Media Planner: Kim Bushell, PHD | Media Buyer: Jeremy Johnston, PHD | Chief Creative Officer: Angus Tucker  | Agency Producer: Lauren Sloan | Production Company: Skin and Bones | Director: Mark Zibert |  Executive Producer: Liane Thomas | Line Producer: Jeff Darragh | Editor: Marka Rankovic |  Sound Design: Apollo Studios | Special Effects: The Vanity | South African Production Company: Moonlighting | Wardrobe: Moira Meyer


Food & Beverage

Award: Gold
Company: McDonald’s Canada
Campaign: Big Mac x Bacon (BMxB) Collaboration
Agency: Cossette

Credits:  Primary Manager/Director: Serene Gaspar | Creative Director: Troy McGuinness | Art Director: Spencer Dingle | Copywriter: Jordan Hamer | Planner/Strategist: Scott McKay | Account Lead: Asmait Hailu | Team Lead: Lindsay Mertiri | Media Planner: Logan Lindsay | Media Buyer: Doug Scott | Agency: Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Group Creative Director: Simon Clancy | Creative Director(s): Ed Morris, Troy McGuinness, Patrick Michaud | Art Director: Spencer Dingle | Copywriter(s): Jordan Hamer, Ben Duquette | Designer(s): Oleg Portnoy, Eric Wood | Agency Producer(s): Barb Gibson, Marie-Pier Poulin | Content Strategist: Youri Hollier | Director, Strategy: Jon Crowley | VP, Strategy: Scott McKay | Account Executive(s): Yvonne Li, Michaela Crompton | Account Supervisor: Asmait Hailu | Account Director: Lindsay Mertiri | Group Account Director: Serene Gaspar | SVP, Managing Director: Kathy McGuire | Product Manager: Chloe Drolet | Studio Director: Raquel Mullen | Senior Retoucher: Trevor Gauthier | Senior Production Artist: Graham Washer | Senior Digital Project Manager: Jeff Maynard | Production House: FRANK Content | Director: Craig Brownrigg | Line Producer: Marie Robertson | Executive Producer: Danielle Kappy | Director of Photography: Stuart Campbell | Food Stylist(s): Carol Brown, Noah Witenoff | Colour/Transfer Facility: Alter Ego | Colourist: Wade Odlum | Colour Assistant: Kevin Wu | Online Facility: Alter Ego | Executive Producer: Cheyenne Bloomfield | Motion Graphics Designer(s): Ian Flaig, Rob Fisher | VFX Artists: Steven McGregor, Andres Kirejew | VFX Assistant: Sebastian Boros | Casting: Mann Casting | Casting Director: Steven Mann | Offline Edit: Married to Giants | Editor: Raj Ramnauth | Audio House: Berkeley Inc. | Audio Engineer: Jared Kuemper | Photography: Fuze Reps | Photographer: Carlyle Routh | Production House: Soda | Executive Producer: Mina Jang | Photographer: Nick Hall-Wood | Media Agency: OMD | Strategy Supervisor: Logan Lindsay | Digital Specialist: Kyla Ames | Account Manager: Kathy O’Meara | Vice President Group Director Broadcast: Doug Scott | PR Agency: Weber Shandwick | Director | Client Experience: Lauren Thomson, Vice President | Associate Creative Director: Craig Ritchie, Vice President | Planning: Kyle Brown | Senior Art Director: Brendan Watson | Supervisor, Integrated Media: Nare Tutundjian | Senior Associate, Integrated Media: Fatma Othman | Senior Associate, Integrated Media: Elise Magliocchetti | Producer: Ashley Chu | Associate, Integrated Media: Jude Hirman | Creative Intern: Genevieve Raveau | Client: McDonald’s Restaurants of Canada Limited | Chief Marketing Officer & SVP: Antoinette Benoit | Marketing Officer: Hope Bagozzi | Senior Marketing Manager: Jean Guillaume Bertola | National Marketing Manager: Rebecca Smart | Sr. Manager Media, CRM & Partnerships: Solange Bernard | Senior Director Head of Digital: Lara Skripitsky | Digital Social Media Manager: Rashel Hariri | Regional Marketing Supervisor: Mélissa Hains | National External Communications Manager: Adam Grachnik

 

Award: Silver
Company: McDonald’s Canada
Campaign: McDonald's Follow the Arches
Agency: Cossette

Credits:  Primary Manager/Director: Geoff Wilton | Creative Director: Jaimes Zentil | Art Director: Spencer Dingle | Copywriter: Jordan Hamer | Planner/Strategist: Scott McKay | Account Lead: Nicole Bakker | Team Lead: Valerie Mascarin | Media Planner: Jonathan Law | Media Buyer: Novus | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director(s): Craig McIntosh, Jaimes Zentil, Guy Moore | Art Director(s): Spencer Dingle, David Théroux | Copywriter(s): Jordan Hamer, Philippe Brassard | Senior Designer: Oleg Portnoy | Designer: Corey Way | Senior Production Artist: Graham Washer | Senior Retoucher: Trevor Gauthier | Studio Director: Raquel Mullen | Case Video Editor: Oren Michaels | Case Video Editing House: Married To Giants | Account Coordinator: Megan Smith | Account Executive: Valerie Mascarin | Account Director: Nicole Bakker | Group Account Director: Geoff Wilton | SVP, Managing Director: Kathy McGuire | Media Agency: OMD | Managing Director: Jammie Ogle | Associate Director of Strategy: Jonathan Law | Production Company: Novus | Chief Marketing Officer & SVP: Antoinette Benoit | Marketing Officer: Hope Bagozzi | Senior Marketing Manager: Chuck Coolen | Senior Manager, Advertising, Media & Partnerships: Solange Bernard | Regional Marketing Supervisor: Andrew Mumford

 

Award: Bronze
Company: Pepsi Canada
Campaign: Doritos Beats
Agency: BBDO Toronto

Credits:  Primary Manager/Director: CCO: Denise Rossetto / Todd Mackie | Creative Director: ACD: Derek Blais | Art Director: Guilherme Bermejo | Copywriter: Nick Doerr | Planner/Strategist: Tom Kenny | Account Lead: Melanie Ball | Team Lead: Melanie Ball | Media Planner: OMD Canada | Media Buyer: OMD Canada | Account Director: Connor Ofield | Account Supervisor Production – Flare: Karrie Kwong | Producer Media: Paul Fler | Group Account Director OMD: Laura Lewandowski | PR: Citizen | Associate Director of Strategy: Jennifer Weston | Associate Director: Joe Cariati | Senior Marketing Director: Shereen Yasseen | Frito-Lay Canada: Brand Manager: Jason Ayuen | Assistant Brand Manager: Michael Forsyth


Health Care

Award: Gold
Company: Casey House
Campaign: Break Bread Smash Stigma
Agency: Bensimon Byrne / Narrative / OneMethod

Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Meredith Klapowich (CD - Narrative) / Gints Bruveris (ACD) / Carly Ouellette | Copywriters: Laura Serra (CD - Narrative) / David Mueller (ACD) | Planner/Strategist: Aurora Stewart de Peña | Account Lead: Jill Engelman | Media Planner: Ruth Rivas | Media Buyer: Alex Gillespie | Agency Producer: Michelle Pilling | Project Manager: Ashley Belfast | PMO Director: Amanda Horsford | Media Director: Thomas Shadoff | Media Supervisor: Darra Naiman | Director of Social Media (OneMethod): Daniella Perruccio | Social Strategist (OneMethod): Courtney Dionne | Creative Technology Lead: Patrick Schroen | Creative Technologist: Jamie Kaiser | Director of Studio Production: Sanjay Mangar | Retoucher: Alex Chung  | Studio Artist: Jacquie Dudley  | PR Agency: Narrative | Managing Director: Sarah Spence | Account Director: Lauren Baswick | Creative Consultant: Katherine Flores | Consultant: Tory Nash | Account Manager: Yolonda Abrahams | Event Manager: Holly McDonald | Account Coordinators: Aaron Nilsen, Samantha Sartor | Production Company: Button Factory | Videographer: Julian Peter | Producer: Michelle Pilling | Photography Producer: Erin Reynolds | Editor: Tim Pienta | Transfer and Online Facility: Alter Ego | Audio Engineer: Bradley McClure | Photographer: Shawn Pinnock | Broadcast Coordinator: Daniel Rankin | Broadcast Coordinator: Katie Link | Photographer: Matt Barnes | Studio: Westside Studios Producer: Natalie D'Urbano

 

Award: Silver
Company: Heart & Stroke Foundation of Canada
Campaign: Heart & Stroke Foundation of Canada - 16 and Under
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Niall Kelly | Art Director: Amy O'Neill | Copywriter: Tracy Wan, Stephie Coplan | Planner/Strategist: Emily Bain, Jay Fleming | Account Lead: Leah Lanza | Team Lead: Melissa Tobenstein | Media Planner: Kirsten Moore, Louise Finn (Mindshare) | Media Buyer: Kirsten Moore, Louise Finn (Mindshare) | Executive Creative Director: Stephen Jurisic | Executive Creative Director: Angus Tucker | Agency Producer: Matthew DeWaal | Agency Executive Producer: Aimee DeParolis | Account Executive: Jaclyn Cooper Skin and Bones | Film Company Director: Taso Alexander | Executive Producer: Liane Thomas | Line Producer: Luke Bryant | Director of Photography: Rob Scarborough | Production Designer: Clinton Maynard | Wardrobe: Amanda Shaw | School Editing Editor: Matthew Kett | Assistant Editor: Mallory Robbins | Executive Post Producer: Emily Torontow The Vanity | Colourist: Andrew Exworth | VFX Artist: Kaelem Cahill | Producer: Kayla Baxter Eggplant Collective | Audio Engineer: Nathan Handy | Audio Director/Producer: Adam Damelin | Executive Audio Producer: Nicola Treadgold | Jigsaw Casting Casting Director: Shasta Lutz

 

Award: Bronze
Company: CAMH
Campaign: CAMH - Mental Health is Health
Agency: Zulu Alpha Kilo

Credits:  Chief Creative Officer: Zak Mroueh | Creative Directors: Rodger Eyre, Gerald Kugler | Writers: George Ault, Gary Watson, Brendan Sack, Ian Dunlop | Art Directors: Jacob Gawrysiak, Natalie Theron, Gail Pak, Dilini Nirasha | Design Director: Ryan Booth | Designer: Jack Curtis | Studio Director: Greg Heptinstall | Digital Imaging: Brandon Dyson | Mac Artist: Andrew Martin, Ashleigh O'Brien | Production House: Zulubot | Editor: Jay Baker | Agency Print Producer: Teresa Bayley, Laura Dubcovsky, Kari Macknight Dearborn | Account Director: Violet Karbalaei | Account Supervisor: James Farquharson | Community Manager: Rebecca White | Client (Company): Tim Hortons | Clients: Integrated Marketing Communications Lead: Christy Clem | Senior Manager, Social Media, Digital Marketing & PR: Lizzie Nawn | Manager, Social Media, Digital Marketing & PR: Mackenzie Biddie | Senior Manager, Marketing Communications: Julie Granger | Analyst, Integrated Marketing Communication: Anooshae Janmohammad | Experiential and PR Agency: Citizen Relations | Experiential and PR Team: Angie Lamanna, Sean Citrigno, Alyssa Katzikowski, Ciara O'Riordan, Kevin Wagman, Joshua Zuckerman | Media agency: UM


Retail

Award: Gold
Company: Loblaw Companies Limited – No Frills
Campaign: Loblaw Companies Limited - No Frills - #HAULERS
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Cher Campbell | Art Director: Kara Wark, Caroline Friesen | Copywriter: Ryan Kukec, Robbie Percy | Planner/Strategist: Megan Towers | Account Lead: Elana Duncan | Team Lead: Ryan O'Hagan | Media Planner: Prashanth Kanagalingam | Media Buyer: Sarah Mogan, Rachel Banks, Bellamy Lacay, Nicole Saab | Executive Creative Director: Angus Tucker |  Agency Producer: Aimee DeParolis  | Director: Scott Cudmore  | Production Company: Revolver Films  | Exec Producers: Luc Frappier, Richard Cureton  | Head of Production: Aimee DeParolis | Line Producer: Peter Oad | Director of Photography: Pablo Berron | Editorial: (Editor, Editorial Company): Danica Pardo, Saints | Colourist: Clinton Homuth, Alter Ego | VFX/Online: Sean Cochrane, The Vanity | Audio/Music: Didier Tovel, SNDWRx | Casting: Jigsaw | Media Lead: Moira Gilderson | Executive Design Director: Mooren Bofill | Design Director: Jacqueline Lane | Designers: Ming Mikaeo, Hannah Lee

 

Award: Silver
Company: Canadian Tire Jumpstart
Campaign: Give A Toast
Agency: Community Agency

Credits:  Primary Manager/Director: Art Mandalas | Creative Director: Joseph Nanni | Art Director: Stephen White | Copywriter: Robby Frankel | Planner/Strategist: Geoff Jones | Account Lead: Alyssa Guttman | Team Lead: Daryn Sutherland | Media Planner: Touche Media | Media Buyer: Touche Media | Account Manager: Zach Ashbee | DOP / Editor: Alan Lukatela | Producer: Dale Giffen | Director of Digital: Ian Berkowitz | Graphic Designer: Sante Mazzulla |
Production Designer: Jordon Melaragno

 

Award: Bronze
Company: Maple Leaf Foods
Campaign: Greenfield Meatless Monday
Agency: Havas Canada

Credits:  Primary Manager/Director: Patrick Hotte | Creative Director: Cory Eisentraut | Art Director: Mariam Alqasim | Copywriter: Michael Porfirio | Planner/Strategist: Zeb Barrett | Account Lead: Ryan Paton | Media Planner: Lina Kim | Associate Creative Director: Brian Allen | Art Director: James Pacitto | Copywriter: Charlie Glassman | Producer: Francesca Marchese | Editor: Renato Sorbara | Director: Brent Foster | Production Company: Nimble Productions | Colour / Online: Studio Feather / Julian van Mil | Sound / Music: Eggplant Productions


Social Causes

Award: Gold
Company: Canadian Tire Jumpstart
Campaign: Give A Toast
Agency: Community Agency

Credits:  Primary Manager/Director: Art Mandalas | Creative Director: Joseph Nanni | Art Director: Stephen White | Copywriter: Robby Frankel | Planner/Strategist: Geoff Jones | Account Lead: Alyssa Guttman | Team Lead: Daryn Sutherland | Media Planner: Touche Media | Media Buyer: Touche Media | Account Manager: Zach Ashbee | DOP / Editor: Alan Lukatela | Producer: Dale Giffen | Director of Digital: Ian Berkowitz | Graphic Designer: Sante Mazzulla |
Production Designer: Jordon Melaragno

 

Award: Silver
Company: Responsible Gambling Council
Campaign: The Isolated Campaign
Agency: lg2

Credits:  Primary Manager/Director: Jeremy Gayton | Creative Director: Chris Hirsch, Nellie Kim | Art Director: Emma Wathan | Copywriter: Ariel Riske | Planner/Strategist: Keith Barry | Account Lead: Taylor Johnston | Media Buyer: PhD Canada | Account Manager: Morgana Clarke | Producers: Jonny Pottins, Andrea Wong, Sumit Ajwani | Production House: Mile Inn | Director: Olivier Staub | Editor: Mike Kirsch

 

Award: Bronze
Company: SickKids Foundation
Campaign: Get Better Gifts (#MomStrong/#DadStrong)
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno | Art Director: Craig McIntosh | Copywriter: Jaimes Zentil | Planner/Strategist: Jason Chaney | Account Lead: Michelle Perez | Team Lead: Melissa Levenberg | Media Planner: Jammie Ogle | Media Buyer: Rebecca Shrimpton | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director/CW: Craig McIntosh | Creative Director/AD: Jaimes Zentil | Associate Creative Director/CW: Noah Feferman | Associate Creative Director/AD: Jonathan Guy | Creative Director/AD: Mario Cesareo | Creative Director/CW: Sarah Rutherford | Senior Copywriter: Jesse Smith | Art Director: Steph Simms | Agency Producer: Dena Thompson | Account Supervisor: Lindsay Hill | Account Director: Melissa Levenberg | VP, Brand Director: Michelle Perez | Chief Strategy Officer: Jason Chaney | SVP Strategy: Rosie Gentile | Strategy, Director: Fernando Aloise | Strategy, Director: Julianne Trotman | Production House: Skin & Bones | Director: Mark Zibert (MomStrong) | Director: James Michael Chiang (DadStrong) | DOP(s): Mark Zibert + Eric Kaskens | Executive Producer(s): Dan Ford, Liane Thomas | Line Producer: Jeff Schwartz | Producer: Joan Bell | Editing House: Skin & Bones | Editor: Marka Rankovic | Transfer/Online Facility: The Vanity | Flame Artist: Sean Cochrane | Colourist: Andrew Exworth | Animation: The Mill | NYC Audio House: Pirate Radio (MomStrong) | Music Creative Director: Vanya Drakul | Song: Another Version of the Truth by Nine Inch Nails | Audio House: SNDWRX (DadStrong) | Music Creative Director: Didier Tovel | Song: Sweet Child of Mine  -  Guns N' Roses performed by Fawn | Media Agency: OMD | Business Director, Jammie Ogle | Client  -  SickKids Foundation | VP, Brand Strategy and Communications: Lori Davison | Director, Integrated Brand Marketing: Kate Torrance | Associate Director, Community Stakeholder Relations: Lisa Charendoff | Marketing Manager: Tina Tieu | Director, Public Relations: Sandra Chiovitti | Manager, Public Relations: Lynn Bessoudo | Coordinator, Public Relations: Madeline Salerno | VP, Direct and Digital: Heather Clark | Director, Direct and Digital: Noelle de la Moethe

 


Community Engagement

Automotive

Award: Gold
Company: Chevrolet Canada
Campaign: Good Deeds Cup
Agency: Momentum, A McCann Worldgroup Canada Company

Credits:  Primary Manager/Director: Matt Lewis, President, Momentum | Creative Director: Josh Stein | Art Director: Scott Johnson, Dan Bennett | Copywriter: Chris Duffett, Bill Schaefer | Planner/Strategist: Joseph Elkouby | Account Lead: Angela Gill | MOMENTUM, A MCCANN WORLDGROUP CANADA COMPANY Chief Creative Officer: Darren Clarke  | Executive Creative Director: Josh Stein | Chief Strategy Officer: Dustin Rideout | Copywriter: Bill Schaefer | Art Director: Dan Bennett | Designer: Geoff Mack | Strategy Director: Joseph Elkouby | Producer: Olia Dallimore | VP, Social: Brad Richardson | Social Strategist: Jessica Botting | President: Matt Lewis | Group Account Director: Angela Gill | Account Director: Jim Chestnut | Account Supervisor: Jake Croza | Account Director: Julie Haroutunian | Account Supervisor: Derek Mallen | Account Executive: Scott Alton | Account Supervisor: Ahmed Omar | COMMONWEALTH//MCCANN SVP, Managing Director: Calvin Daniels | Vice President: Mark Dicks | Account Director: Dan Ehman | Account Executive: Krzysztof Iwanicki | MRM // MCCANN Developers/Authors: Rod Hope ,David Sells, Margaret Bonatto, Claire Huang, Angelo Paralovos, Tiffany Sam | QA: Rami Aharonov, Valerie Bessette | PM/Accounts: Sarah Maloney, Celane Chan, Megan Harper, Brendan Marley | PRODUCTION COMPANY UNTITLED FILMS Executive Producer: Peter Davis | Line Producer: Jason Friedman | Director: Tyler Williams | DOP: Jesse Louttit | POST PRODUCTION EDIT - MARRIED TO GIANTS Executive Producer: Denise Shearer | Editor: Raj Ramnauth | Assistant Editor: Nick Yumul | COLOUR & ONLINE  -  NICE SHOES Executive Producer: Kristen Van Fleet | Nice Shoes NY Producer: Jason Farber | Colourist: Roslyn Di Sisto  | Colour Assistant: Kassi Bellamy | NY Flame Assistant: Jeff Kyle | VFX Assistant: Adrian Gluvakovich | AUDIO  -  VAPOR RMW Executive Producer: Lindsay Bates | Creative Director/ Music Supervisor: Joey Serlin | Cossette: (French Adaptation) Creative Director: Thomas Nelligan | Copywriter: Karine Bouchard | Account Director Carat: Marylene Benoit | Account Director: Venkat Nukala | Supervisor, Communications Planning: Jordan Baker | WEBER SHANDWICK Account Director: Rosie McGregor | Account Director: Michelle Reagan | Senior Media Strategist: Jennifer Wasley | Senior Account Manager: Allison Goodman | Account Manager: Geoff Newsome | Senior Associate: Jihan Aziz

 

Award: Silver
Company: Chevrolet Canada
Campaign: The Canadian Dream
Agency: Commonwealth//McCann, A McCann Worldgroup Canada Company

Credits:  Primary Manager/Director: Calvin Daniels | Creative Director: Josh Stein | Art Director: Rob Trickey | Copywriter: Chris Duffett | Planner/Strategist: Dustin Rideout | Account Lead: Mark Dicks | Team Lead: N/A | Media Planner: Jordan Baker | Media Buyer: N/A | Other Team Members: Chief Creative Officer: Darren Clarke Executive Creative Director: Josh Stein Creative Director(s): Rob Trickey, Chris Duffett Chief Strategy Officer: Mary Chambers Chief Strategy Officer, Toronto: Dustin Rideout Strategy Director: Joseph Elkouby Art Director(s): Nick Noh, Anna Cumyn, Erikson Melton, Paisley McCrory, Li Cai Writer(s): LauraBeth Cooper, Binoy Zuzarte, Osman Rahmani Creative Director, Design: Stephen Tasker VP Integrated Production: Cathy Kim Producers: Sarah Michener, Emily McKay, Emily Patterson, Iris Savage, Liliane Clune SVP, Managing Director, Calvin Daniels VP, Business Lead Mark Dicks Group Account Director(s): Scott Millson, Caitlin Rudnick Account Director(s): Daniel Ehman, Amanda Dornan, Jeff Perrin, Account Supervisor(s): Tommy Chan, Michelle McDavid, Krzysztof Iwanicki, Stephanie Conley Account Executive(s): Allison Kennedy, Deanna Coates, Ellen Hawkins VP  -  Social: Brad Richardson Social Strategy  -  Jessica Botting, Stacey Horricks Community Management  -  Kenya Bruce Digital: MRM//McCann MRM Account Team: Jennifer Powell, Brendan Marley, Celane Chan QA/PM: Sarah Maloney, Rami Aharonov, Claire Huang, Margaret Bonatto, Jef Theysmeyer UX: Kymberlee Ide Media: Carat Account Director: Venkat Nukala Supervisor, Communications Planning: Jordan Baker Communications Planner: Mike Kamal Production House (Nameplates): Untitled Films Director: Hubert Davis Executive Producer: Tom Evelyn Line Producer: Tom Evelyn / Jason Friedman DOP: Kiel Milligan, Vinit Borrison Casting: Jigsaw - Shasta Lutz and Sylvia Lee, Maxime Giroux (Fre) Post Production (Nameplates): Saint Editorial Producer: Sara Windrim Editor: Danica Pardo, Cameron Lasovich Assistant Editors: Will Culverwell, Teagan Chevrier Nice Shoes: Colourist: Roslyn Di Sisto Executive Producer: Kristen Van Fleet Fort York VFX Producer: Erica Bourgault-Assaf VFX Artist: Paul Binney, Ernie Mordak, Assistant VFX Artist: Luke White Production Company: Soft Citizen Director: Co.Lab, Justin Tyler Close and Jeremy Power Regimbal Executive Producer: Link York & Rob Burns Line Producer: Kelly King Production Coordinator: Erin Tobman DOP: Norm Li Casting: Jigsaw - Shasta Lutz and Sylvia Lee Production Company (Electrification): Nimble Content Director: Brent Foster Executive Producer: Michael Corbiere Producer: Kyle Welton DP: Jerome Wald III Editor: Peter Schnobb Online, Colour and Audio Production: Studio Feather Colourist and Online Editor: Julian van Mil Sound Design: Eric van Mil Producer: Pete Soltesz French Audio Production: Apollo Studio Post Production: Editorial House: Saints Editorial Producer: Sara Windrim Editor: Danica Pardo Assistant Editors: Cameron Lasovich, Will Culverwell Alter Ego Post: Colourist: Wade Odlum Producers: Jane Garrah Fort York VFX Producer: Erica Bourgault-Assaf VFX Artist: Ernest Mordak & Andrew Rolfe Assistant VFX Artist: Melissa Vasiliev & Kevin Asis Audio Production Audio House: Grayson Matthews Director: Tom Westin Engineer: Brian Bernard, Tyler Estwick, Nicholas Shaw EP: Kelly McCluskey Supergroup Sonic Branding Co: Kaya Pino, David Hayman, Cody Partridge Music Supervision Supergroup Sonic Branding Co. Music: “Hypocrite” - Jean-Michel Blais & CFCF courtesy of Arts & Crafts and Warp Records Print Production: CRAFT Project Manager: Tiffany Punnett Post Producer: Michael Dutchin Mac Artists: Jeaous Chau, Sergio Matos VFX Artist: Ben Spergel

 

Award: Bronze
Company: Volkswagen Group Canada
Campaign: Just Ask a Golf Driver
Agency: TRACK DDB

Credits:  Executive Creative Director: Barb Williams | Creative Director: Bia Breves | Art Director: Noella Choi | Copywriter: Thomas Zukowski | Planner/Strategist: Kristian Visconti | Account Lead: Liam Steuart | Team Lead: Hannah Jordan | Designer - Duncan Collis | Product Design Lead - Ricardo Queiroz | Business Analyst - Shane Sincich | UX Designer - Dondy Razon | Experience Lead - Jordan Kentris | VP Technical Director - Dylan Dempsey | Associate Technical Director - Rob Cimicata | Senior Developer - Brandon Grigg | Junior Developer - Zhao Wu | Email Campaign Specialist - Olivia Cuda | QA Analyst - Amna Chaudhry | QA Analyst - Maha Jey | QA Analyst - Anna Chow | QA Analyst - Janice Lee | Database Devloper - Deedar Fatima | SAP Developer - Sekhar Bheemani | Sr. Front-End Developer - William Chong | Project Manager - Rebecca Prewitt | VP Operations - Amber Richardson | Account Executive - Julien Beauregard | Project Manager - Alice Pinto | Marketing Analyst - Aviva Pratzer | Analytics Manager - Aida Tabaeva


Business

Award: Gold
Company: Microsoft Canada
Campaign: Do More Together
Agency: Intercept Group

Credits:  Primary Manager/Director: Conor Davies-Taylor | Creative Director: Andrew Au | Account Lead: Jennifer Jesson | Team Lead: Shaheen Yazdani


Consumer Products

Company: Post Foods Canada
Campaign: Sugar Crisp Spout
Agency: Ogilvy

Credits:  Primary Manager/Director: Mark Forward | Creative Director: Brian Murray | Copywriter: Steve Muzzin | Planner/Strategist: Crystal Sales | Account Lead: Taylor Pawsey | Team Lead: Eric Kormos | Media Planners/Buyers: Spark Foundry | Assistant Brand: Katherine Lorenzo | VP Marketing - Dave Bagozzi | Creative Director: Alex Furrer | Art Director: Samiir Mussa, Mark Hesse | Community Management: Idris Lawal | Producer, Makers: Kirsten White | Account Coordinator: Jamie Flatow | Planning Director: Jeff George | Senior Print Producer: David Scanlon | Video Editor: Thais Maranho | Project Manager: Paulina Lozano | Production Director: Antoine Negre | Spout Production: 3dphaktory | Director, OPC/OPC Production: Jono Hunter | Senior Brand Manager: Amy Bernstein | Associate Brand Manager: Katherine Lorenzo

 

Award: Silver
Company: Kimberly-Clark
Campaign: Behind The Door
Agency: Ogilvy

Credits:  Chief Creative Officer: Brian Murray | Art Director: Sam Ramsay | Copywriter: Amy Fernandes | Planner/Strategist: Robyn Hutman | Account Lead: Kennedy Crawford | Team Lead: Aviva Groll | Media Planner: Michelle Ho | Media Buyer: Emilie Scharf | Director, Marketing and Sales Strategy: Michael Hurt | Senior Brand Manager: Paul Scott | Senior Brand Manager: Nadia Malowany | Senior Associate Brand Manager: Alicia Cameron | IMP Director: Mitch Faigan | Social and Digital Marketing Manager: Ali Ruffo | Planning Director: Michelle Lee | Group Creative Director: Chris Dacyshyn | Group Creative Director: Julie Markle | Account Coordinator: Mila Zekhael | Media Director: Katherine Upton | Producer: Eric Thompson | Media Agency: Mindshare Canada | PR Agency: Veritas | Shopper Marketing Agency: Barrows | Production Company: Ogilvy Moving Image | DP: Vince Arvidson, Candela Collective | Colourist: Jason Zukowski, Redlab | VFX: Andy Hunter, Redlab | Editor: David James Findlay, Barbershop Editing | Music & Sound Director: Joey Serlin | Music & SFX: Vapor RMW

 

Award: Bronze
Company: Canadian Tire Jumpstart
Campaign: Give A Toast
Agency: Community Agency

Credits:  Primary Manager/Director: Art Mandalas | Creative Director: Joseph Nanni | Art Director: Stephen White | Copywriter: Robby Frankel | Planner/Strategist: Geoff Jones | Account Lead: Alyssa Guttman | Team Lead: Daryn Sutherland | Media Planner: Touche Media | Media Buyer: Touche Media | Account Manager: Zach Ashbee | DOP / Editor: Alan Lukatela | Producer: Dale Giffen | Director of Digital: Ian Berkowitz | Graphic Designer: Sante Mazzulla |
Production Designer: Jordon Melaragno


Consumer Services

Award: Gold
Company: Metrolinx
Campaign: #EtiquetteFail
Agency: DDB Canada

Credits:  Primary Manager/Director: Paul Wallace | Creative Director: Allan Topol | Art Director: Emmanuel Obayami | Copywriter: Arjang Esfandiyari | Planner/Strategist: N/A | Account Lead: Jacqui Faclier | Agency Producer: Lorrie Zwer | Agency Producer: Mary Manale | Account Executive: Carly Andrews | Designer: Emmanuel Obayami | Designer: Duncan Collis | User Experience: Jordan Kentris | Social Media Director: Zak Usher | Senior Social Cultivator: Steph Joudrey | Illustrator: Remie Geoffroi | Illustrator: James Tuer | Illustrator: Flourescent Hill | Illustrator: Emmanuel Obayami | Print Production: Andrew Brennan | Print Production: Gavin Gillespie | PR Director: Gabrielle Totesau | Senior Consultant: Natalie Berardi | Group Account Director (PHD Media): Katarina Kovinjalo | Group Account Director (PHD Media): Elizabeth Jewett

 

Award: Silver
Company: Hydro-Québec
Campaign: ÉlectrON
Agency: lg2

Credits:  Primary Manager/Director: Martin Cinq-Mars | Creative Director: Marilou Aubin | Art Director: David Arcouette, Marc-Antoine Vallée | Copywriter: Marilou Aubin, Jean-François Perreault | Planner/Strategist: Stéfanie Forcier | Team Lead: Marie-Ève Despars | Media Buyer: Touché! | Account Manager: Nicolas Girault | Account Manager: Marie-Claude Lacasse | Athlete: Caroline Côté | Expedition Leader: Samuel Ostiguy | Director: Caroline Côté | Photographer: Caroline Côté | Post-Producer: Jean-Philippe Granger | Producer: Mélanie Bruneau | Electronic Production Coordinator: Isabelle Thouin | Editor: Jean-Philippe Granger

 

Award: Bronze
Company: Rogers Communications Inc.
Campaign: Rogers Hometown Hockey - Community Engagement
Agency: SDI Marketing

Credits:  Primary Manager/Director: Tanya Witty | Creative Director: Luke Kinmond | Client Lead: Tara Gray | Agency Lead: Rob Cranston | Agency Support: Cory Leonhardt | Agency Support: Ciji Schembri


Financial

Award: Gold
Company: American Express Canada
Campaign: American Express Canada Cobalt Card
Agency: North Strategic

Credits:  Primary Manager/Director: American Express Canada | Creative Director: American Express Canada | Art Director: American Express Canada | Copywriter: American Express Canada | Planner/Strategist: American Express Canada | Account Lead: American Express Canada | Team Lead: American Express Canada | Media Planner: American Express Canada | Media Buyer: American Express Canada

 

Award: Silver
Company: Atlantic Credit Unions
Campaign: Lost Wallets
Agency: NATIONAL Public Relations

Credits:  Primary Manager/Director: Mel Hennigar | Creative Director: Iain Deans | Art Director: Matt Morgan | Business Manager: Terry Kuan | Copywriter: Mel Hennigar | Planner/Strategist: Mel Hennigar | Account Lead: Laurel Taylor | Team Lead: Mel Hennigar | Media Planner: Kate Steele/Emily Farlow | Media Buyer: Kate Steele/Emily Farlow

 

Award: Bronze
Company: TD Canada Trust
Campaign: TD - Milestones of Pride
Agency: Diamond Integrated Marketing

Credits:  Primary Manager/Director: Josh Diamond | Creative Director: Sean Davidson | Art Director: Darryl Graham | Copywriter: Jeremy Richard | Planner/Strategist: Graham Candy | Account Lead: Ryan Simchinson | Team Lead: Lindsey Burgess | Media Planner: Unison | Media Buyer: Unison | Other Team Members: John Hughson, Cameron Williams, Alice Kawka, Brooke Tkatch, Brenna White, Roma Ahi, Candice Dixon

 

Food & Beverage

Award: Gold
Company: KFC Canada
Campaign: Bitcoin Bucket
Agency: Grip Limited

Credits:  Managing Director: John Miller | Creative Partners: Randy Stein and Scott Dube | Associate Creative Director: Dane Boaz, Juan Torres | Junior Art Director: Ninet Moon | Social Strategy Lead: Jacquie Kostuk | Social Content Strategist: Marina Glavan | Director, Business: Jessica Tran | KFC Canada Chief Marketing Offer: Samantha Redman | Senior Marketing Manager, Advertising & Media: Stephen Scarrow | Associate Marketing Manager, Digital Media & Advertising: Nathan Maddock | Agency: Grip Limited | Manager, Business: Terry Kuan | Senior Interactive Producer: Nicole Black | Interactive Production Designer: Will Parks | Studio Artist: Jody Wagner

 

Award: Silver
Company: Maple Leaf Foods
Campaign: Greenfield Meatless Monday
Agency: Havas Canada

Credits:  Primary Manager/Director: Patrick Hotte | Creative Director: Cory Eisentraut | Art Director: Mariam Alqasim | Copywriter: Michael Porfirio | Planner/Strategist: Zeb Barrett | Account Lead: Ryan Paton | Media Planner: Lina Kim | Associate Creative Director: Brian Allen | Art Director: James Pacitto | Copywriter: Charlie Glassman | Producer: Francesca Marchese | Editor: Renato Sorbara | Director: Brent Foster | Production Company: Nimble Productions | Colour / Online: Studio Feather / Julian van Mil | Sound / Music: Eggplant Productions

 

Award: Bronze
Company: john st.
Campaign: Boston Pizza - BP in Bed
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Paul Little | Art Director: Dorota Pankowska | Copywriter: Kohl Forsberg | Planner/Strategist: Jay Flemming | Account Leads: Caitlin Bourada, Emily Farncomb | Team Lead: Ryan O'Hagan | Media Planner/Buyer: UM | Chief Creative Officer: Angus Tucker | Executive Design Director: Mooren Bofill | Retail Designer: Michael Arnott | Executive Director: Cas Binnington | Head of Integrated Production: Aimee DeParolis | Producer: Neal Owusu | Director: Paul Steinberg | Line Producer: Maddy Oshaughnessy | Production Company: Heyd & Seek / 172 | Editor: Scott Edwards | Online: Tendril | Audio House: Audio Process | Director, Connection Planning: Nicole Matalik, | UM Manager, Connection Planning: Katey Beaudry | UM Digital Strategist: Stuart Turnbull


Health Care

Award: Gold
Company: Casey House
Campaign: Break Bread Smash Stigma
Agency: Bensimon Byrne / Narrative / OneMethod

Credits:  Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Meredith Klapowich (CD - Narrative) / Gints Bruveris (ACD) / Carly Ouellette | Copywriters: Laura Serra (CD - Narrative) / David Mueller (ACD) | Planner/Strategist: Aurora Stewart de Peña | Account Lead: Jill Engelman | Media Planner: Ruth Rivas | Media Buyer: Alex Gillespie | Agency Producer: Michelle Pilling | Project Manager: Ashley Belfast | PMO Director: Amanda Horsford | Media Director: Thomas Shadoff | Media Supervisor: Darra Naiman | Director of Social Media (OneMethod): Daniella Perruccio | Social Strategist (OneMethod): Courtney Dionne | Creative Technology Lead: Patrick Schroen | Creative Technologist: Jamie Kaiser | Director of Studio Production: Sanjay Mangar | Retoucher: Alex Chung  | Studio Artist: Jacquie Dudley  | PR Agency: Narrative | Managing Director: Sarah Spence | Account Director: Lauren Baswick | Creative Consultant: Katherine Flores | Consultant: Tory Nash | Account Manager: Yolonda Abrahams | Event Manager: Holly McDonald | Account Coordinators: Aaron Nilsen, Samantha Sartor | Production Company: Button Factory | Videographer: Julian Peter | Producer: Michelle Pilling | Photography Producer: Erin Reynolds | Editor: Tim Pienta | Transfer and Online Facility: Alter Ego | Audio Engineer: Bradley McClure | Photographer: Shawn Pinnock | Broadcast Coordinator: Daniel Rankin | Broadcast Coordinator: Katie Link | Photographer: Matt Barnes | Studio: Westside Studios Producer: Natalie D'Urbano

 

Award: Silver
Company: Gender Creative Kids
Campaign: The You Inside Project
Agency: lg2

Credits:  Primary Manager/Director: Marc Fortin | Creative Director: Stuart Macmillan | Planner/Strategist: François Royer-Mireault | Partner, VP, Executive Chairman and Head of Design: Claude Auchu | Partner, VP, Digital Experience: Alexis Robin | Graphic Designer: Jean-Philippe Dugal | Account Director: Stéphanie Pellicer | Producer: Claudia Lemire | 2D Animation: Romeo & Fils - Martin Henri, Rodolphe St-Gelais | 3D Animation: SHED | Music and Sound: Circonflex | Educational Toy: Pretty in Plastic

 

Award: Bronze
Company: CAMH
Campaign: CAMH - Mental Health is Health
Agency: Zulu Alpha Kilo

Credits:  Chief Creative Officer: Zak Mroueh | Creative Directors: Rodger Eyre, Gerald Kugler | Writers: George Ault, Gary Watson, Brendan Sack, Ian Dunlop | Art Directors: Jacob Gawrysiak, Natalie Theron, Gail Pak, Dilini Nirasha | Design Director: Ryan Booth | Designer: Jack Curtis | Studio Director: Greg Heptinstall | Digital Imaging: Brandon Dyson | Mac Artist: Andrew Martin, Ashleigh O'Brien | Production House: Zulubot | Editor: Jay Baker | Agency Print Producer: Teresa Bayley, Laura Dubcovsky, Kari Macknight Dearborn | Account Director: Violet Karbalaei | Account Supervisor: James Farquharson | Community Manager: Rebecca White | Client (Company): Tim Hortons | Clients: Integrated Marketing Communications Lead: Christy Clem | Senior Manager, Social Media, Digital Marketing & PR: Lizzie Nawn | Manager, Social Media, Digital Marketing & PR: Mackenzie Biddie | Senior Manager, Marketing Communications: Julie Granger | Analyst, Integrated Marketing Communication: Anooshae Janmohammad | Experiential and PR Agency: Citizen Relations | Experiential and PR Team: Angie Lamanna, Sean Citrigno, Alyssa Katzikowski, Ciara O'Riordan, Kevin Wagman, Joshua Zuckerman | Media agency: UM


Retail

Award: Gold
Company: Maple Leaf Foods
Campaign: Greenfield Meatless Monday
Agency: Havas Canada

Credits:  Primary Manager/Director: Patrick Hotte | Creative Director: Cory Eisentraut | Art Director: Mariam Alqasim | Copywriter: Michael Porfirio | Planner/Strategist: Zeb Barrett | Account Lead: Ryan Paton | Media Planner: Lina Kim | Associate Creative Director: Brian Allen | Art Director: James Pacitto | Copywriter: Charlie Glassman | Producer: Francesca Marchese | Editor: Renato Sorbara | Director: Brent Foster | Production Company: Nimble Productions | Colour / Online: Studio Feather / Julian van Mil | Sound / Music: Eggplant Productions

 

Award: Silver
Company: Canadian Tire
Campaign: Golden Stick
Agency: Leo Burnett, Toronto

Credits:  Chief Creative Officer and Creative Director: Judy John | Art Director: Lucyed Hernandez | Copywriter: Jason Soy | Planner/Strategist: Brent Nelsen | Account Lead: Gail Dhruv | Team Lead: Gail Dhruv | Media Planner: Touché | PR Agency: Hype PR | Group Creative Directors: Anthony Atkinson, Paul Giannetta | Art Director: Logan Gabel | Copywriter: Graeme Campbell | SVP, Executive Producer: Franca Piacente | Account Supervisor: Kim Lazer | Account Executive: Dorota Wierzbicki | Senior Strategic Planners: Taylor Smith, Mike Coulson | Experiential Agency: SMAK | Influencer Agency: DWOM

 

Award: Bronze
Company: FGL Sports Ltée (Sports Experts)
Campaign: Ghosts of the Forum
Agency: Rethink

Credits:  Creative Director: Nicolas Quintal | Art Director: Maxime Sauté | Copywriter: Xavier Blais | Planner/Strategist: Pascal Routhier | Account Lead: Alex Lefebvre | Media Planner: Touché! | Creative Directors: Ian Grais, Chris Staples | Producer: Marie-Noèlle Rosso | Account Manager: Marie-Sarah Bouchard | Account Manager: Alexe Dupont | Production Company: 1One | Director: Anthony Ayotte | Director of Photography: Mathieu Elie | Producer: Guilluame Dubios | Producer: Marc-André Gilbert | Producer: Jean-René Parenteau | Editor: Philippe Grenier | Post Production: Gabrielle Doré | Sound: PO Rioux | Music: Nico Marquis | Web Developer: Alexandre Leclair, workwork.club | Web Developer: Olivier Mercier Chan-Kane, Atomes & Pixels | Client: Marc Poirier, Karl Morin, Patrick Lavallée, Élisabeth Bettez, Geneviève Collin, Cindy Hoffman, Marie-Pier Léonard


Social Causes

Award: Gold
Company: Canadian Centre for Child Protection
Campaign: Don't Get Sextorted, Send a Naked Mole Rat
Agency: No Fixed Address

Credits:  Creative Directors: Dhaval Bhatt, Shawn James | Art Directors: Daniela Angelucci, Shawn James, Randy De Melo | Copywriters: Andrew Rizzi, Dhaval Bhatt | Planner/Strategists: Rachel Lai, Sabrina Kandasamy | Account Leads: Rebecca Ho, Gillian Craig | Team Leads: Art Director: Randy De Melo | Media Planner: True Media | PR: Neat Agency | Producer: Brie Gowans | Director: Jesse Senko | Editor: Leo Zaharatos | Colour: Clinton Homuth | Audio: Ted Rosnick | Illustration: Joseph Nadolny | Developer: Craig MacKenzie | President, NEAT Agency: Tara McCarthy

 

Award: Silver
Company: PFLAG Canada
Campaign: Destination Pride
Agency: FCB/SIX

Credits:  Creative Director: Ian Mackenzie | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: John Fung, Zac Matheson | Account Lead: Andrea Barrett, Shalta Dicaire Fardin | Associate Creative Director: Dave Laing | Associate Creative Director: Krystle Mullin | Experience Designer: Patrick Stolk-Ramaker | Associate Creative Director: Andrew Bernardi | Associate Design Director: Stuart Thursby | Project Manager: Ashley Whitaker | Project Manager: Khizra Arshad | Digital Producer: Gillian Morrison | VP, Head of Data and Technology: Jacob Ciesielski | Director of Technology: Madara Ranawake | EVP, Strategy: Anna Percy-Dove | Manager, Data Analytics, Andrew Yang | QA Manager, Data and Technology, Lina Vaisman | President: Andrea Cook | Producer: Lindsay Hann | User Experience: Kristy Pleckaitis | Front End Developers: Heung Lee, Jonathan Sanford | Worldwide Creative Partner: Fred Levron | Designer/Animation Director: Edward Deng, Alter Ego | Music & Voice Director: Mark Domitric, Grayson Matthews | Casting: Shasta Lutz, Jigsaw Casting | Public Relations: Shannon Stephaniuk, Glossy

 

Award: Bronze
Company: Canadian Down Syndrome Society
Campaign: Anything But Sorry
Agency: FCB

Credits:  Chief Creative Officers: Nancy Crimi-Lamanna & Jeff Hilts | Senior Art Director: Michael Morelli | Senior Copywriter: Marty Hoefkes | Chief Strategy Officer/Sr. Planner: Shelley Brown | VP, Account Director Tracy Little | VP, Account Director: Ricky Jacobs  | Art Director: Cody Sabatine | Art Directors: Gira Moin, Elma Karabegovic | Writer: Joseph Vernuccio | Illustrators: Sasha Ortega, Sarah Cleaver, Amanda Disanto, Sally Fung, Logan Franklin | Group Account Director: Ravi Singh | Account Executive: Olivia Selbie | Director of Integrated Production: Stef Fabich | Broadcast Producer: Christine Michalejko | Sr. Strategic Planner: Eryn LeMesurier | Strategist: Shelagh Hartford | UX Lead: Kristy Pleckaitis | Media Planner: Zac Matheson | Project Manager: Ashley Whitaker | Director of Technology: Madara Ranawake | Front End Developer: Florian Adu-Gyamfi | QA Manager: Lina Vaisman | Jr. QA Analysts: Peter Panchine, Labdhi Deliwala | Print Producer: Bruce Ellis | Studio Manager: Shairoz Manek | Sr. Production Mac Artist: Billy Mavrakakis | Production Mac Artist: Rittie Prak | Proofreader: Albert Macchiusi | Director: Elias Campbell | Director and Director of Photography: Scott Drucker | Director of Photography: Stephen Mcloughlin | Jigsaw Casting: Shasta Lutz | Post Production: Rooster | Executive Producer: Melissa Kahn | Editor: Chris Parkins | Assistant Editor: Joey Whitelaw | Editing House: Fuel Content | Editor: Scott Drucker | Editor: Joele Walinga | Transfer Facility: The Vanity | Colourist: Andrew Exworth | Online Facility: Fort York | Flame Artist: Ernie Mordak | Assistant Flame Artist: Melissa Vasiliev | Music House: Grayson Matthews | Glossy Inc.: Shannon Stephaniuk | Chair, Board of Directors - Canadian Down Syndrome Society: Laura LaChance | Vice-Chair, Board of Directors - Canadian Down Syndrome Society: Ed Casagrande | Members, Board of Directors - Canadian Down Syndrome Society: Ben Tarr, Stewart Moffatt | National Executive Director - Canadian Down Syndrome Society: Kirk Crowther | Communications Manager - Canadian Down Syndrome Society: Kaitlyn Pecson | Resource Coordinator - Canadian Down Syndrome Society: Carlee Reardon

 


Customer Experience

Automotive

Award: Gold
Company: Volkswagen Group Canada
Campaign: Just Ask a Golf Driver
Agency: TRACK DDB

Credits:  Executive Creative Director: Barb Williams | Creative Director: Bia Breves | Art Director: Noella Choi | Copywriter: Thomas Zukowski | Planner/Strategist: Kristian Visconti | Account Lead: Liam Steuart | Team Lead: Hannah Jordan | Designer - Duncan Collis | Product Design Lead - Ricardo Queiroz | Business Analyst - Shane Sincich | UX Designer - Dondy Razon | Experience Lead - Jordan Kentris | VP Technical Director - Dylan Dempsey | Associate Technical Director - Rob Cimicata | Senior Developer - Brandon Grigg | Junior Developer - Zhao Wu | Email Campaign Specialist - Olivia Cuda | QA Analyst - Amna Chaudhry | QA Analyst - Maha Jey | QA Analyst - Anna Chow | QA Analyst - Janice Lee | Database Devloper - Deedar Fatima | SAP Developer - Sekhar Bheemani | Sr. Front-End Developer - William Chong | Project Manager - Rebecca Prewitt | VP Operations - Amber Richardson | Account Executive - Julien Beauregard | Project Manager - Alice Pinto | Marketing Analyst - Aviva Pratzer | Analytics Manager - Aida Tabaeva


Business

Award: Gold
Company: Air Canada
Campaign: Air Canada Cool Not Cold
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Jonathan Terry | Creative Director: Tom O'Donnell | Art Director: Mike Watson | Copywriter: Tom O'Donnell | Planner/Strategist: Kaiti Snell | Account Lead: Fiona O'Brien | Team Lead: Sam Rattue | Media Planner: Jannie Densing | Media Buyer: Dalia Lucchetta | Other Team Members: Kevin Melhuish Kate Averill Marius Bartsch Darcie Thomas Mike Watson Rosalie Shakir Dan Williams Gabriella Lechner Anda Marciuc

 

Award: Silver
Company: Hotels.com
Campaign: Hotels.com Temporary Captain
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Chitty Krishnappa | Creative Director: Ryan Spelliscy | Art Director: Allie Keith | Copywriter: Gord Yungblut | Planner/Strategist: Adam Ferraro | Account Lead: Chitty Krishnappa | Team Lead: Chitty Krishnappa | Media Planner: Wavemaker | Media Buyer: Wavemaker | Other Team Members: David Federico, Josh Budd, Matthew Stasoff, Rannie Turingan, Soft Citizen, Someplace Nice, The Perlorian Brothers, Pete Henderson, Sharon Nelson-Bailey, Brie Gowans, Mark Hajek, Fort York, Grayson Matthews, Vapor, Melissa Postier, Jackson Stanley

 

Award: Bronze
Company: Facebook Canada
Campaign: Facebook Summit
Agency: Guild Studio

Credits:  Primary Manager/Director: Andrea Van Leeuwen | Creative Directors: Patrick Fagan, Jeff Gomez | Art Directors: Taylor Gibbs, Juan Julio Rojas | Designers: Carlos Jiminez, Julio Gonzalez | Copywriter: Lianne Stewart | Planner/Strategist: Kellie Jeswald | Account Lead: Marijke Waddell | Team Lead: Molly Wagman | Media Planner/Buyer: Jennifer Martinis | Other Team Members: Dana Rosenthal, Van Nguyen, Richelle Westhafer, Sonya Furdyk, Faye Moxam, Alice Sergent, Isabella Arnao


Consumer Products

Award: Gold
Company: Post Foods Canada
Campaign: Sugar Crisp Spout
Agency: Ogilvy

Credits:  Primary Manager/Director: Mark Forward | Creative Director: Brian Murray | Copywriter: Steve Muzzin | Planner/Strategist: Crystal Sales | Account Lead: Taylor Pawsey | Team Lead: Eric Kormos | Media Planners/Buyers: Spark Foundry | Assistant Brand: Katherine Lorenzo | VP Marketing - Dave Bagozzi | Creative Director: Alex Furrer | Art Director: Samiir Mussa, Mark Hesse | Community Management: Idris Lawal | Producer, Makers: Kirsten White | Account Coordinator: Jamie Flatow | Planning Director: Jeff George | Senior Print Producer: David Scanlon | Video Editor: Thais Maranho | Project Manager: Paulina Lozano | Production Director: Antoine Negre | Spout Production: 3dphaktory | Director, OPC/OPC Production: Jono Hunter | Senior Brand Manager: Amy Bernstein | Associate Brand Manager: Katherine Lorenzo

 

Award: Silver
Company: Kraft Peanut Butter
Campaign: Bear Hug Bears
Agency: Rethink

Credits:  Creative Directors: Mike Dubrick, Joel Holtby, Chris Staples & Ian Grais | Art Director: Jake Bundock | Copywriter: Kyla Galloway | Planner/Strategist: Sean McDonald | Account Lead: Kai De Bruyn Kops | Producers: Heather Blom, Cat Dumas | Production Company: Mile Inn | Director: Anthony Ayotte | Editor: Etienne Bergeron | Line Producer: Guillaume Dubois | Post Production House: 1One Production | On-Line: Etienne Bergeron | Grading: Etienne Bergeron | Audio House: Apollo | Audio Producer: Tom Hutch | Engineer: Harry Knazan | Digital Producer: Kyle Hicks | Digital Producer: Todd Harrsion | Account Manager: Lynn Summers | Account Manager: Becky Rudson | Account Manager: Megan Burrow


Consumer Services

Award: Gold
Company: Enercare
Campaign: Kare Shop
Agency: BIMM

Credits:  Primary Manager/Director: Mike Da Ponte | Creative Director: Roehl Sanchez (CCO), Rene Rouleau (VP CD) | Art Director: Maryann Tenaglia | Copywriters: Heather Bryant, Sarah Cody | Planner/Strategist: Scott Keeling | Account Leads: Emma Zaorski, Alia Kuksis | Other Team Members: Lillian Mok, Ashley Mainguy, Frank Gianforcaro, Amanda Padalino

 

Award: Silver
Company: SCENE LP
Campaign: SCENE Dining Email Journey Initiative
Agency: Elemental

Credits:  Primary Managers/Directors: Kaitlin D'Silva & Aryana Heit, Marketing Managers, SCENE LP | Creative Director: Elemental | Planner/Strategists: Bond Brand Loyalty | Team Lead: Brent Knightley, Operations Director, SCENE LP | Team Lead: Kaitlin D'Silva, Marketing Manager, SCENE LP  

 

Award: Bronze
Company: Rogers Communications Inc.
Campaign: Rogers Hometown Hockey - Experiential
Agency: SDI Marketing

Credits:  Primary Manager/Director: Tanya Witty | Creative Director: Luke Kinmond | Client Lead: Tara Gray | Agency Lead: Rob Cranston | Agency Support: Cory Leonhardt | Agency Support: Ciji Schembri


Financial

Award: Gold
Company: American Express
Campaign: AMERICAN EXPRESS COBALT CARD LAUNCH
Agency: Ogilvy

Credits:  Vice President Public Affairs and Brand Advertising: David Barnes  | Chief Creative Officer: Brian Murray | Group Creative Director: Christian Horsfall | Art Director: Heather MacDonald  | Creative Group Head/Senior Copywriter: Steve Muzzin | Planning Director: Michelle Lee | Senior Partner: Jo Palmiero | Account Director: Katherine Palumbo | Partner Agencies: Mindshare, North Strategic/Notch Video, BT/A | Management Supervis Lisa Mathieson | Account Executive: Natalie Kugler | Account Executive: Adrian Iwankewich  | Group Creative Director: Matthew Gyulay | Senior Copywriter: Pam Danowski  | Director Brand Advertising and Entertainment Lifestyle Marketing: Tina Santoro | Director Public Affairs and Communication: Lauren Dineen-Duarte | Senior Manager Public Affairs and Communication: Jessica Myers | Senior Manager Public Affairs and Communication: Amanda Betti | Brand Advertising Analyst: Brooke Ihnat | Senior Manager Brand Advertising: Stephanie Cisneros | Senior Manager Entertainment and Lifestyle: Paula Emberley | Entertainment and Lifestyle Marketing Analyst: Hayley Arnold | Assistant Manager Public Affairs and Communication: Erica Tiangco | Coordinator Public Affairs and Communications: Jennifer Beckstead | Manager Cobalt, Green, Gold Cards: Leila Title | Manager Digital Acquisition: Sammy Ptzasnik | Director New Product Development: Laura Cocksedge


Food & Beverage

Award: Gold
Company: Les Producteurs de lait du Québec
Campaign: Singing Cartons
Agency: lg2

Credits:  Primary Manager/Director: François Sauvé | Creative Director: Nicolas Baldovini | Art Director: Marc Guibault | Copywriter: Guillaume Bergeron | Planner/Strategist: Stéfanie Forcier | Media Buyer: Touché! | Art Director, Digital Experience: Vincent Bélanger | User Experience: Joèl Auchu | Account Director: Karine Payette | Account Manager, Digital Experience: Alice Dawlat | Account Manager: Julia Lemyre-Cossette | Account Coordinator: Carl Milette | Technical Director: François Perreault | Front-End Developer: Raphaèlle Cantin | Front-End Developer: Simon Côté-Bouchard | Data and Performance Strategist: Raphaèl Calgaro | App Development: Cortex 2D and 3D | Animation: couleur.tv | Media: Touché! - Martin Soubeyran, Maeva Tepea, David Audet-Simard

 

Award: Silver
Company: ABinBev
Campaign: Bud Light Living Rooms
Agency: Anomaly

Credits:  Primary Manager/Director: Bryden McDonald | Creative Directors: Neil Blewett, Gary Westgate & Jack Latulippe | Art Directors: Jason Kerr & Jordan Dunlop | Copywriters: Neil Blewett, Marko Pandza & Ryan Chiasson | Planner/Strategists: Jon Daly & Adriano Domingues | Account Lead: Lindsey Exelby | Executive Creative Directors: Pete Breton & Dave Douglass | CEO: Franke Rodriguez | Account Supervisors: John Roberts & Matt Baggley | Account Executives: Chris Flynn & Kimberley Howard | Agency Producers: Annya Williams, Kris Anzlinger & Megan Flett | Designers: Andy Slater, Tim Chuang & Oleg Portnoy | Production Company & Editors: Unreasonable Studios | Production Company Producers: Jo-Ann Cook & Wendi Hamilton | Camerman: Christian Flook & Adam Haisinger | Editors: Christian Flook, Steve Puhach & Kirt Richie | Post Production & Sound Design Company: Unreasonable Studios & Apollo | PR Agency: Veritas Communications | Media Agency: UM | Client: ABInBev Director: Beck Lindsey | Senior Brand Manager: Natalie Lucas | Senior Brand Manager: Nick Skotidas | Brand Manager: Kevin De Gruijter

 

Award: Bronze
Company: A&W
Campaign: Root Brewery
Agency: Rethink

Credits:  Creative Directors: Bob Simpson, Ian Grais, Chris Staples | Art Director: Vic Bath | Copywriter: Alex Bird | Planner/Strategist: Darren Yada | Account Lead: Chelsea Stoelting, Lindsay Magrane |  Associate Creative Director: Vic Bath | Broadcast Producer: Laura Rioux | Amplification Coordinator: Sam Masooleh | Production Company: R+D Productions | Director: Vic Bath | Director: Bob Simpson | Line Producer: George Johnson | Post Production Company: Post Pro | Media Editor: Don McDonald | Editor: Megan O'Connor | Audio House: Wave Audio | Producer: Craig Zarazun | Interior Design: Evoke Interior Design | Construction: MakeHaus | Client: Tom Newitt Client: Julia Cutt Client: Susan Dong


Health Care

Award: Gold
Company: Casey House
Campaign: Break Bread Smash Stigma
Agency: Bensimon Byrne / Narrative / OneMethod

Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Meredith Klapowich (CD - Narrative) / Gints Bruveris (ACD) / Carly Ouellette | Copywriters: Laura Serra (CD - Narrative) / David Mueller (ACD) | Planner/Strategist: Aurora Stewart de Peña | Account Lead: Jill Engelman | Media Planner: Ruth Rivas | Media Buyer: Alex Gillespie | Agency Producer: Michelle Pilling | Project Manager: Ashley Belfast | PMO Director: Amanda Horsford | Media Director: Thomas Shadoff | Media Supervisor: Darra Naiman | Director of Social Media (OneMethod): Daniella Perruccio | Social Strategist (OneMethod): Courtney Dionne | Creative Technology Lead: Patrick Schroen | Creative Technologist: Jamie Kaiser | Director of Studio Production: Sanjay Mangar | Retoucher: Alex Chung  | Studio Artist: Jacquie Dudley  | PR Agency: Narrative | Managing Director: Sarah Spence | Account Director: Lauren Baswick | Creative Consultant: Katherine Flores | Consultant: Tory Nash | Account Manager: Yolonda Abrahams | Event Manager: Holly McDonald | Account Coordinators: Aaron Nilsen, Samantha Sartor | Production Company: Button Factory | Videographer: Julian Peter | Producer: Michelle Pilling | Photography Producer: Erin Reynolds | Editor: Tim Pienta | Transfer and Online Facility: Alter Ego | Audio Engineer: Bradley McClure | Photographer: Shawn Pinnock | Broadcast Coordinator: Daniel Rankin | Broadcast Coordinator: Katie Link | Photographer: Matt Barnes | Studio: Westside Studios Producer: Natalie D'Urbano

 

Award: Silver
Company: St. Louis Children's Hospital
Campaign: Remission Billboard
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Erin Clark | Creative Director: Ari Elkouby | Art Director: Ari Elkouby | Copywriter: Matt Syberg-Olsen | Planner/Strategist: Dean Foerter | Account Lead: Erin Clark | Team Lead: Laura Doede | Media Planner/Buyer: Outfront | Other Team Members: Ryan Spelliscy, Josh Budd, David Federico, Mike Beamer, Noel Margonza, Bruce Playfoot, Pirate Audio, Jennifer Cotton, Steve McArdle, Suzanne Fontaine, Amy Connelly, Stephanie Perry

 

Award: Bronze
Company: Mercy Ships Canada
Campaign: I Just Bought a Boat.
Agency: Geometry

Credits:  Primary Director: Nuala Byles | EVP, ECD | Art Director: Greg Muhlbock | Copywriter: Sabiha Chaudry | Planner/Strategist: Anne Rowe | Account Lead: Karie Whetter | Media Planner: Kyle Sergeant & Lucas Levert, Neo Canada | Digital Strategy: Crystal Sales, Ogilvy |  Community Manager: Idris Lawal, Ogilvy | PR:  Melissa Lee &  Madison Seeman, Cohn + Wolfe


Retail

Award: Gold
Company: UNIQLO
Campaign: The Welcome Store
Agency: Rethink

Credits:  Creative Directors: Mike Dubrick, Joel Holtby, Leia Rogers | Art Directors: Zachary Bautista, Mike Sipley | Copywriters: Andrew Chhour, Cass Zawadowski | Planners/Strategists: Stacy Ross, Hannah Newport | Account Lead: Kai De Bruyn Kops | Creative Director: Ian Grais | Creative Director: Chris Staples | Broadcast Producer: Heather Blom | Production Company: Mile Inn | Executive Producer: Leanna McLellan | Director: Yan Dal Santo | Editor: Marka Rankovic | Director of Photography: Simon Shohet | Line Producer: Harv Glazer | Post Production House: Skin+Bones | Post Production House: The Faculty | On-Line: Dan Kelly | Grading: Dan Kelly | Audio House: Apollo Audio House | Producer: Tom Hutch | Engineer: Spencer Hall | Print Producer: Narine Artinian

 

Award: Silver
Company: Hudson’s Bay
Campaign: Hudson's Bay Grand Portage
Agency: TORQUE Strategies

Credits:  SVP Marketing & Brand Strategy Hudson's Bay Company: Patrick Dickinson | Planner/Strategist: Bart Given, Managing Director TORQUE Strategies | Account Lead: Peter Gardner, Director Insights & Strategy TORQUE Strategies | Team Lead: Stacy Halonen, Director Operations TORQUE Strategies | Director Events Hudson's Bay Company: Leslie Blachford | Director Public Relations Hudson's Bay Company: Michelle Veilleux | Director Social Marketing Hudson's Bay Company: Andrea Raimondo | Social Media Specialist Hudson's Bay Company: Connor George | Account Coordinator TORQUE Strategies: Jemima Twist

 

Award: Bronze
Company: Flowers on Ten
Campaign: Flowers After Hours
Agency: FCB/SIX, FCB Canada

Credits:  Creative Directors: Ian Mackenzie, Rob Sturch | Art Director: David Woodger | Associate Creative Director: Andrew Bernardi | Experience Designer: Patrick Stolk-Ramaker | Jr. Art Director: Jesse Bout | Senior Project Manager: Maia Spetter | Strategy Coordinator: Michael Conte | Photographer: Tanvi Madkaiker | Account Director: Sylvester Sawala


Social Causes

Award: Gold
Company: SickKids Foundation
Campaign: Get Better Gifts (Milk & Cookies)
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno | Art Director: Jaimes Zentil | Copywriter: Craig McIntosh | Planner/Strategist: Rosie Gentile | Account Lead: Michelle Perez | Team Lead: Melissa Levenberg | Media Planner: Rebecca Shrimpton | Media Buyer: Rebecca Shrimpton | Agency: Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director/CW: Craig McIntosh | Creative Director/AD: Jaimes Zentil | Art Director: Spencer Dingle| Copywriter: Jordan Hamer | Agency Producer: Dena Thompson | VP, Brand Director: Michelle Perez | Group Account Director: Melissa Levenberg | Account Director: Daniel Dolan | Account Executive: Hillary Gonzalez | SVP Strategy: Rosie Gentile | Chief Strategy Officer: Jason Chaney | Production House: Skin & Bones | Film Company Director: David Quinn | DOP: Chris Lew | Executive Producer(s): Dan Ford, Liane Thomas | Line Producer: Joan Bell | Editing House: Skin & Bones Film Company | Editor: Marka Rankovic | Animation Company: Alter Ego | Flame Artist: Darren Achim | Colourist: Wade Odlum | Audio House: Berkeley Inc. + Massive Music | Music Creative Director: Elijah Torn | Studio Production Manager: Sharlene Zmak | Senior Production Artist: Shireen Kok | Experiential Production: Touchpoint Films |Experiential Executive Producers: Kevin Saffer, Lisa Saffer | Media Company: OMD | Business Director, Jammie Ogle | Media Planner/Buyer: Rebecca Shrimpton | Client: SickKids Foundation | VP, Brand Strategy and Communications: Lori Davison | Director, Integrated Brand Marketing: Kate Torrance | Director, Public Relations: Sandra Chiovitti

 

Award: Silver
Company: Loblaw Companies Limited
Campaign: Loblaw Companies Limited - Meant to Eat Together
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Cher Campbell | Art Director: Caroline Friesen, Gerardo Agbuya | Copywriter: Robbie Percy, Jesse Wilks | Planner/Strategist: Natasha Shadman, Megan Towers | Account Lead: Caitlin Elliot | Team Lead: Lindsay Lalonde | Media Planner: Kelly Shannon | Media Buyer: Adele Lettau, Bellamy Lacay & Valerie Ponce, Carli Bianchi | Other Team Members: Executive Creative Directors: Angus Tucker, Stephen Jurisic Head of Production: Aimee DeParolis Agency Producer: Monika Ghobrial Production Company: Soft Citizen Director: Vincent Haycock Exec Producer: Eva Preger, Rob Burns, Link York Line Producer: Timothy Kerrison Director of Photography: Franz Lustig School Editing (Editorial Company): Editor: Chris Van Dyke, School Alter Ego Colourist: Eric Whipp, Alter Ego Online: Eric Perrella, Alter Ego Audio House: Vapor RMW Casting: Gatehouse

 

Award: Bronze
Company: Casey House
Campaign: Break Bread Smash Stigma
Agency: Bensimon Byrne / Narrative / OneMethod

Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Meredith Klapowich (CD - Narrative) / Gints Bruveris (ACD) / Carly Ouellette | Copywriters: Laura Serra (CD - Narrative) / David Mueller (ACD) | Planner/Strategist: Aurora Stewart de Peña | Account Lead: Jill Engelman | Media Planner: Ruth Rivas | Media Buyer: Alex Gillespie | Agency Producer: Michelle Pilling | Project Manager: Ashley Belfast | PMO Director: Amanda Horsford | Media Director: Thomas Shadoff | Media Supervisor: Darra Naiman | Director of Social Media (OneMethod): Daniella Perruccio | Social Strategist (OneMethod): Courtney Dionne | Creative Technology Lead: Patrick Schroen | Creative Technologist: Jamie Kaiser | Director of Studio Production: Sanjay Mangar | Retoucher: Alex Chung  | Studio Artist: Jacquie Dudley  | PR Agency: Narrative | Managing Director: Sarah Spence | Account Director: Lauren Baswick | Creative Consultant: Katherine Flores | Consultant: Tory Nash | Account Manager: Yolonda Abrahams | Event Manager: Holly McDonald | Account Coordinators: Aaron Nilsen, Samantha Sartor | Production Company: Button Factory | Videographer: Julian Peter | Producer: Michelle Pilling | Photography Producer: Erin Reynolds | Editor: Tim Pienta | Transfer and Online Facility: Alter Ego | Audio Engineer: Bradley McClure | Photographer: Shawn Pinnock | Broadcast Coordinator: Daniel Rankin | Broadcast Coordinator: Katie Link | Photographer: Matt Barnes | Studio: Westside Studios Producer: Natalie D'Urbano

 


Digital & Tech

Automotive

Award: Gold
Company: Fountain Tire
Campaign: Safest Highway
Agency: FCB

Credits:  Chief Creative Officers: Nancy Crimi-Lamanna & Jeff Hilts | Group Creative Director: Matt Antonello | Art Director: Cody Sabatine | Copywriter: Joseph Vernuccio | Planner/Strategist: Eryn LeMesurier | VP, Account Director: Chris Perron | Group Account Director: John Pace | Group Creative Director: Noel Fenn | Account Executive Rammez Al Aghbar | Chief Strategy Officer/Sr. Planer: Shelley Brown | Director of Integrated Production: Stef Fabich | Producer: Christine Michaelejko | Director: Scott Drucker | Director of Print: Bruce Ellis | Production House: Corkscrew Media | Editor: Andy Ames | Post Production: Alter Ego | Audio: Apollo | General Manager, Marketing - Fountain Tire: Kristi Dubeau | Director, Marketing Communications - Fountain Tire: James Bliss | Manager, Marketing Communications - Fountain Tire: Denise Gohl-Eacrett | Advertising Specialist - Fountain Tire: Tracy Watters

 

Award: Silver
Company: BMW Canada
Campaign: Script Your Search
Agency: FCB

Credits:  Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Executive Creative Director:               Ian Mackenzie | Creative Directors: Matt Antonello, Noel Fenn, Rob Sturch | Art Directors: Cody Sabatine, Devon Williamson | Copywriters: Joseph Vernuccio, James Ly | Chief Strategy Officer/Sr. Planner: Shelley Brown | Strategy Planners: Jamie Cuthbertson, Anna Percy-Dove, John Fung, Thomas Wilkins | Account Lead: Chris Perron, Blake Connolly, Alex Kreinces | Account Supervisor: Olivia Figliomeni | Account Executive: Alex Kreinces | Director of Project Management: Shandi Horovitch | Production Company: Fuel Content | Executive Producer: Lindsay Hann | Editor: David Rodriguez | National Manager, Brand Communications – BMW Canada: Michael J Oliver | Brand Communications Specialist - BMW Canada: Melissa Cueva

 

Award: Bronze
Company: Lexus Canada
Campaign: Lexus Canada NX MMC Launch
Agency: DentsuBos

Credits:  Primary Manager/Director: Caley Erlich | Creative Director: Travis Cowdy/Lyrand Martin-Evans | Art Director: Peter Gomes | Copywriter: Dave Pigeon | Planner/Strategist: Jinna Li | Account Lead: Dawn Lacuesta Hau | Team Lead: Producer: Erica Metcalfe | Media Planner: Sean Perkins | Media Buyer: Jeff Fearnall | Director, Lexus Division: Jennifer Barron | National Manager, Lexus Division: Ron Grant | Brand Manager, Lexus Division: Paul Harrison |
Marketing Consultant , Lexus Division: Olena Sapojnikova


Business

Award: Gold
Company: Hotels.com
Campaign: Hotels.com Temporary Captain
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Chitty Krishnappa | Creative Director: Ryan Spelliscy | Art Director: Allie Keith | Copywriter: Gord Yungblut | Planner/Strategist: Adam Ferraro | Account Lead: Chitty Krishnappa | Team Lead: Chitty Krishnappa | Media Planner: Wavemaker | Media Buyer: Wavemaker | Other Team Members: David Federico, Josh Budd, Matthew Stasoff, Rannie Turingan, Soft Citizen, Someplace Nice, The Perlorian Brothers, Pete Henderson, Sharon Nelson-Bailey, Brie Gowans, Mark Hajek, Fort York, Grayson Matthews, Vapor, Melissa Postier, Jackson Stanley

 

Award: Silver
Company: Microsoft Canada
Campaign: MR-1
Agency: Intercept Group

Credits:  Primary Manager/Director: Shaheen Yazdani | Creative Director: Richard Pay | Art Director: Joe Dunning | Copywriter: Richard Pay | Planner/Strategist: Andrew Au | Account Lead: Shaheen Yazdani | Team Lead: Richard Pay

 

Award: Bronze
Company: Ownr, an RBC Venture
Campaign: Ownr Launch Campaign
Agency: Eighty-Eight

Credits:  Primary Manager/Director: Jenna Kellner Izraelski & Shadi McIsaac, Ownr | Creative Director: Nima H. K., Ownr | Jeremy Burgin, Eighty-Eight | Art Director: Nima H. K., Ownr | Planner/Strategist: Erin Bury, Eighty-Eight | Account Lead: Brittany Giles, Eighty-Eight | Team Lead: Isabel Tremblay, RBC Ventures Marketing | Media Buyer: Initiative | VP Marketing, RBC Ventures: Larry Jacobs | VP Business Ventures, RBC Ventures: Richard Thomas | Growth Manager, Ownr: Christopher Chan | Product Owner, Ownr: Jacqueline De Sousa | Designers, Eighty-Eight: Fatima Almuhtaram, Jessica Tat


Consumer Products

Award: Gold
Company: Johnson & Johnson
Campaign: Reactine Pollen Alerts
Agency: UM Worldwide

Credits:  Senior Planner, UM: Michelle Arksey | Senior Buyer: Claire Megahey | Client: Adam Walker, Johnson & Johnson/Reactine | Partners: Rogers, Kristy Kusch, Jennifer Stewart, The Weather Network

 

Award: Silver
Company: Kimberly-Clark
Campaign: Strokable Billboards
Agency: Ogilvy

Credits:  Chief Creative Officer: Brian Murray  | Art Director: Joe Morris | Copywriter: Max OssRech | Planner/Strategist: Robyn Hutman | Account Lead: Samantha Weisbarth | Team Lead: Aviva Groll | Media Planner: Alana Karelson | Media Buyer: Michaela Ryan | Director, Marketing & Sales Strategy: Therese Brisson | Brand Manager: Stephanie Zhuang | IMP Director: Mitch Faigan | Social and Digital Marketing Manager: Ali Ruffo | Art Directors: Heather MacDonald, Amy Fernandes | Copywriter: Pam Danowski | Strategic Planning Director: Michelle Lee | Senior Planning Associate: Alexia Gonsalves | Digital Associate: Fatima Ibrahim | Planning Director: Katherine Upton | Media Vendor: Apex Mobile | Media Vendor: Rouge Media Group


Consumer Services

Award: Gold
Company: Alliance de l'industrie touristique du Québec
Campaign: A Room with Many Views
Agency: lg2

Credits:  Primary Manager/Director: Marc Fortin | Creative Director: Marilou Aubin | Art Director: Jonathan Lavoie | Copywriter: Marie-Éve Leclerc-Dion | Planner/Strategist: Sabrina Côté | Account Lead: Audrey Lefebvre | Team Lead: - | Media Planner: Touché! | Media Buyer: Touché! | Creative Director: Katherine Melançon | Art Director, Digital: Alexandre Jourdain |  Copywriter, Digital: Jean-François Perreault | Copywriter, Digital: Marilou Aubin | User Experience: Geneviève Monette | Account Managers: Nicolas Girault, Julia Lemyre-Cossette |  Agency Producer: Johanne Pelland | Agency Producer: Mélanie Bazinet | Agency Producer: Nancy McDonald | Director: Mélanie Charbonneau | Executive Producer: Alex Sliman (Cinélande) | Production Manager: Alex Ertaskiran | Production Coordinator: Céline Courtois |  Editor: Mathieu Label (Post 430) | Post Production: Post 430 | Post Production Coordinator: Isabelle Borduas | Sound Designer: Circonflex | Music: Circonflex | Project Manager, Digital: Julie Doré-Renaud | Developers: Mathieu Lavoie, Cédric Givord, François Perreault | Video Production: Fig55

 

Award: Silver
Company: Tourisme Montreal
Campaign: Tourisme Montreal Ecosystem
Agency: Cossette

Credits:  Primary Manager/Director: Sandie Rotgé | Creative Director: Olivier Caron | Art Director: Kimberley Neill, Marie-Bénédict Jacquemin | Copywriter: Charlotte Barrière | Planner/Strategist: Daniel Ouellet, Chris Bergeron | Account Lead: Sandie Rotgé | Team Lead: Nada Hatem | Client Sponsor: Danièle Perron (Tourisme Montréal) | Client Lead: Lucie Lacoursière (Tourisme Montréal) | Director, Business Intelligence and Analytics: Grégory Saget-Rudd | Director, Technologies: Marian Borca | Director, Front-End Development: David Fréchette | Lead, Open Source Solutions Development: Antoine Lafontaine | Director, CRM: Sébastien Bélanger | Lead UX Designer: François Lavigne | Director, Architecture: Patrick Salomon | Product Owners: Nada Hatem, Christian Bisson | Scrum Master: Àlyse Bissonnette | Quality Assurance Specialist: Amardeep Singh Sandhu | Developer: Jean-Michel Lavarenne, Francis Yu, Nicolas Beaucage, Mamadou Abdoulaye Diop, Marc-Olivier Fortin | Analyst, Business Intelligence : Luc Mercier | Full-stack Developer: Maxime Gagné | Front-end Developer: Patrick Freedom Mayer, Simon-Pierre Alepin | Mobile Developer : Matteo Ugolini | Business, Data and Tech Strategy (Cossette): Sébastien David, Malik Yacoubi, Sandie Rotgé, Marian Borca, Grégory Saget-Rudd, Sébastien Bélanger | Content and Experience Strategy (Cossette): Chris Bergeron, Sylvain Jacques, François Lavigne, André Dubreuil, Hugo Marchiani, Olivier Caron, Kimberley Neill, Marie-Benedict Jacquemin, Charlotte Barriere

Product Conception and Development (Cossette): Nada Hatem, Christian Bisson, Anne Simard, Marine Freynet, Elyse Bissonnette, Gabriel Cloutier, David Frechette, Antoine Lafontaine, Jean-Michel Lavarenne, Marc-Olivier Fortin, Francis Yu, Nicolas Beaucage, Patrick Freedom Mayer, Maxime Gagne, Luc Mercier, Amardeep Singh Sandhu, Patrick Salomon, Simon Silvain, Kevin Bougeard, Mamadou Abdoulaye Diop, Matteo Ugolini, Newman Thurairatnam, Simon-Pierre Alepin | Tourisme Montreal:  Vice-President, Marketing and Communications: Daniele Perron | Director, Information Technology: Lucie Lacoursiere | Director, Marketing and Communications: Francois Poulin |  Manager, Digital Content: Celine Olivier |  Manager, Digital Marketing:  Julie Dumont-Rancourt |  Lead, Web Platforms:  Benoit Gagne |  Team Lead, Data and CRM:  Elisabeth Gilbert | Freelance:  Pierre-Luc Thivierge, René-Marc Simard, Julien Décarie

 

Award: Bronze
Company: Cineplex Entertainment
Campaign: Pre-Show Engagement
Agency: Conversion

Credits:  VP, Loyalty, Insights & Guest Experience, Cineplex: Greg Ambrose | Design Director, Cineplex: Mike Lucas | Sr. Manager, Loyalty, Cineplex: Nick Swami | Sr. Coordinator, Loyalty, Cineplex: Carlyle Cadhit | VP, Client Services, Conversion: Jeff Moores | Solutions Consultant, Conversion: Andrei Barany | Analyst, Loyalty, Cineplex: Abi Moosa | Project Manager, Cineplex: Ryan Topolnicki


Financial

Award: Gold
Company: The Bank of Montreal
Campaign: The BMO200 Fountain
Agency: Mosaic

Credits:  Primary Manager/Director: Erin Howes | Creative Director: Jess Willis | Art Director: Brad Van Schaik | Copywriter: Marisa Faustino | Planner/Strategist: Jil Eisnor | Account Lead: Erin Howes | Team Lead: N/A | Media Planner: Devyn Perry | Media Buyer: Courtney Cameron | The Bank of Montreal: Chief Marketing Officer: Connie Stefankiewicz | Senior Vice President, Brand Advertising and Sponsorships: Justine Fedak | Vice President, Brand and Content: Jennifer Carli | Vice President, Director North American Brand Management and Governance: Jennifer Larson | Advertising Manager, Brand and Sponsorship: Todd Bennie | Marketing Specialist, Brand Management and Governance: Kaleigh McMaster | Mosaic: Copywriter: Jef Moore | Design Director: Chris Langer | Agency Producer: Sumit Adjwani & Kirsten White | @Makers Artists: Jennifer Marmin, Daniel Borins | Interactive Experience Design: Secret Location | Technical Fabrication: Globacore & Taylor Group | Account Supervisors: Fabio Avella & Katie Sacharin

 

Award: Silver
Company: Scotiabank – Arts Sponsorship
Campaign: We're All Creative
Agency: Bensimon Byrne

Credits:  Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Gints Bruveris (ACD), Chris Brown, Linna Chang | Copywriters: David Mueller (ACD), Matt Doran, John Pavacic, Joel Cleroux | Account Lead: Will Dell | Team Lead: Jeff Gougeon | Media Planner: Jessica Robinson (PHD Canada) | Production:  Bensimon Byrne: Director of Production Services: Michelle Pilling | Producer: Magda Czyz | Media Agency: PHD Canada: Account Manager: Princessa Topping | Social Client: Scotiabank: Senior Vice President Marketing, Canadian Banking: Clinton Braganza | Vice President, Sponsorship Marketing and Global Philanthropy: Jacquie Ryan | Director, Sponsorships & Partnerships: Gallant Law | Senior Manager, Sponsorships: Ryan Burella | Manager, Sponsorships: Lauren Duffy

 

Award: Bronze
Company: Manulife Financial
Campaign: The Investment Truth
Agency: DentsuBos & Mindshare

Credits:  Primary Manager/Director: Leisha Roche | Creative Director: Travis Cowdy, Lyranda Martin-Evans | Art Director: Mark Francolini | Copywriter: Siobhan Dempsey | Planner/Strategist: Linda Frey | Account Lead: Anthony Luciano | Team Lead: Noel Trinidade | Media Planner: Kristen Moore | Media Buyer: Alexandra Wolch | Other Team Members: Richard Seres, Howard Quinn, Yamini Shinghal, Kim Madill, Edith Cayer


Food & Beverage

Award: Gold
Company: Les Producteurs de lait du Québec
Campaign: Singing Cartons
Agency: lg2

Credits:  Primary Manager/Director: François Sauvé | Creative Director: Nicolas Baldovini | Art Director: Marc Guibault | Copywriter: Guillaume Bergeron | Planner/Strategist: Stéfanie Forcier | Media Buyer: Touché! | Art Director, Digital Experience: Vincent Bélanger | User Experience: Joèl Auchu | Account Director: Karine Payette | Account Manager, Digital Experience: Alice Dawlat | Account Manager: Julia Lemyre-Cossette | Account Coordinator: Carl Milette | Technical Director: François Perreault | Front-End Developer: Raphaèlle Cantin | Front-End Developer: Simon Côté-Bouchard | Data and Performance Strategist: Raphaèl Calgaro | App Development: Cortex 2D and 3D | Animation: couleur.tv | Media: Touché! - Martin Soubeyran, Maeva Tepea, David Audet-Simard

 

Award: Silver
Company: ABinBev
Campaign: Budweiser Let It Shine
Agency: Anomaly

Credits:  Primary Manager/Director: Candace Borland | Creative Director: Neil Blewett | Art Director: Charlene Letourneau | Copywriters: Neil Blewett & Lexie Hoffmeyer | Planner/Strategist: Paul Lipson | Account Lead: Matt Holton | Executive Creative Directors: Pete Breton & Dave Douglass | CEO: Franke Rodriguez | French Creative Director: Jack Latulippe | Account Supervisor: Alexandra Espinosa | Account Executive; Natalia Guerra | Head of Production: Janice Bisson | Broadcast Producer: Margaret John | Print Producer: Rob Murray | Digital Producer: Danielle Zhang | Social Producer: Steven Czikk | Social Media Strategist: Chris Campaner | Designers: Andy Slater & Tim Chuang | Production Company: Untitled | Post Production Company: Unreasonable Studios | Photographers: Jeremy Thompson & Viktor Radics | Cinematographer & Cameraman: Kris Belchevski & Christopher Lew | Production Company Producer: Lexy Kavluk & Trudy Turner | Director: Phil Brown | Editor: Mariam Fahmy Music Artist & Title: Tyson Kuteyi Sounds | Design Company: TA2 | Sound Engineer: Adam Png | Product Design: Buzz Products | Model maker: Adam Brandejs | Visual Effects Company: The Vanity | Visual Effects Engineer: Naveen Srivastava | PR Agency: Veritas Communications | Media Agency: Vizeum & UM | Experiential Agency: Mosaic | Client: ABInBev VP of Marketing, Labatt: Todd Allen | Brand Director, Budweiser Canada: Andrew Oosterhuis | Senior Brand Manager, Budweiser Canada: Brad Canario

 

Award: Bronze
Company: The Hershey Company
Campaign: Cookies 'N'Creme Farida The Fortune Teller
Agency: Anomaly

Credits:  Primary Manager/Director: Bryden McDonald | Creative Director: Jamie Marcovitch, Todd Cornelius & Jack Latulippe | Art Director: Jordan Dunlop | Copywriter: Ryan Chiasson | Planner/Strategist: Jon Daly | Account Lead: Daria Lysenko | Executive Creative Directors: Pete Breton & Dave Douglass | CEO: Franke Rodriguez | Director of Social Media: Jennifer Stack | Social Media Manager: Stefanie Jesney | Agency Producer: Frances Smith | Agency Interactive Producers: Andrew Wong, Alora May, Sumit Ajwani | Designers: Oleg Portnoy & Andy Slater | Illustrator: Danesh Mohiuddin | Production/Post Production/Sound Design/Animation Company: Nimble Production Company | Producers: Jeff Schwartz & Michael Corbier | Director: Adam Reid | Camerman: John Tran | Editor: Matt Kloske | Sound Engineers: Jordan O'Connor & Damien Karns | Animator: Brett Blackwell | Interactive Production Company: Thinkingbox | Associate Director: Christine Clark | Interactive Designer: Kevin Mak | Associate Director, Software Development: Justin Desjardins | Web Developers: Kristoffer Balisican & Logan Bittner | Media Agency: UM | Client: The Hershey Company Marketing Manager: Ola Machnowski | Senior Marketing Manager: Alexia Wharton


Health Care

Award: Gold
Company: Casey House
Campaign: Break Bread Smash Stigma
Agency: Bensimon Byrne / Narrative / OneMethod

Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Meredith Klapowich (CD - Narrative) / Gints Bruveris (ACD) / Carly Ouellette | Copywriters: Laura Serra (CD - Narrative) / David Mueller (ACD) | Planner/Strategist: Aurora Stewart de Peña | Account Lead: Jill Engelman | Media Planner: Ruth Rivas | Media Buyer: Alex Gillespie | Agency Producer: Michelle Pilling | Project Manager: Ashley Belfast | PMO Director: Amanda Horsford | Media Director: Thomas Shadoff | Media Supervisor: Darra Naiman | Director of Social Media (OneMethod): Daniella Perruccio | Social Strategist (OneMethod): Courtney Dionne | Creative Technology Lead: Patrick Schroen | Creative Technologist: Jamie Kaiser | Director of Studio Production: Sanjay Mangar | Retoucher: Alex Chung  | Studio Artist: Jacquie Dudley  | PR Agency: Narrative | Managing Director: Sarah Spence | Account Director: Lauren Baswick | Creative Consultant: Katherine Flores | Consultant: Tory Nash | Account Manager: Yolonda Abrahams | Event Manager: Holly McDonald | Account Coordinators: Aaron Nilsen, Samantha Sartor | Production Company: Button Factory | Videographer: Julian Peter | Producer: Michelle Pilling | Photography Producer: Erin Reynolds | Editor: Tim Pienta | Transfer and Online Facility: Alter Ego | Audio Engineer: Bradley McClure | Photographer: Shawn Pinnock | Broadcast Coordinator: Daniel Rankin | Broadcast Coordinator: Katie Link | Photographer: Matt Barnes | Studio: Westside Studios Producer: Natalie D'Urbano

 

Award: Silver
Company: St. Louis Children's Hospital
Campaign: Remission Billboard
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Erin Clark | Creative Director: Ari Elkouby | Art Director: Ari Elkouby | Copywriter: Matt Syberg-Olsen | Planner/Strategist: Dean Foerter | Account Lead: Erin Clark | Team Lead: Laura Doede | Media Planner/Buyer: Outfront | Other Team Members: Ryan Spelliscy, Josh Budd, David Federico, Mike Beamer, Noel Margonza, Bruce Playfoot, Pirate Audio, Jennifer Cotton, Steve McArdle, Suzanne Fontaine, Amy Connelly, Stephanie Perry

 

Award: Bronze
Company: Sanofi Genzyme
Campaign: A Lifetime of Handshakes
Agency: Edelman

Credits:  Primary Manager/Director: Marissa Smith | Creative Director: Andrew Simon | Art Director: Robin Soukvilay and Matt Smith | Copywriter: Scott Tavener | Planner/Strategist: Tamara Sulliman | Account Lead: Dana Singleton | Team Lead: Marsha Rosenberg | Cinematography: Josh Sam | Art Directors: Robin Soukvilay, Matt Smith | Cinematography: Josh Sam | VP, Health: Marissa Smith | Senior Account Manager: Marsha Rosenberg | Senior Account Manager: Zuhair Herzallah | Account Executive: Hannah Mograby | Agency Producer: Tamara Sulliman | Production Company: Edelman Canada | Post House: Edelman Canada | Editor: Josh Sam | Account Director: Ryley Murray


Retail

Award: Gold
Company: FGL Sports Ltée (Sports Experts)
Campaign: Thermal Discount
Agency: Rethink

Credits:  Primary Manager/Director: n/a | Creative Director: Nicolas Quintal | Art Director: Maxime Sauté | Copywriter: Xavier Blais | Planner/Strategist: Pascal Routhier | Account Lead: Alex Lefebvre | Media Planner: Touché! | Creative Director: Ian Grais | Creative Director: Chris Staples | Account Manager: Alexe Dupont | Production Company: NovaFilm | Director: David Poulin | Production: Alexis Dubosc | Director of Photography: Maxime Valsan | Creative Tech: Cortex Studio | Client: Patrick Lavallée,Dominique Gendron, Suzie Tremblay, Marie-Pier Léonard

 

Award: Silver
Company: Canadian Tire
Campaign: Golden Stick
Agency: Leo Burnett, Toronto

Credits:  Chief Creative Officer and Creative Director: Judy John | Art Director: Lucyed Hernandez | Copywriter: Jason Soy | Planner/Strategist: Brent Nelsen | Account Lead: Gail Dhruv | Team Lead: Gail Dhruv | Media Planner: Touché | PR Agency: Hype PR | Creative Directors: Anthony Atkinson, Paul Giannetta | Art Director: Logan Gabel | Copywriter: Graeme Campbell | SVP, Executive Producer: Franca Piacente | Account Supervisor: Kim Lazer | Account Executive: Dorota Wierzbicki | Senior Strategic Planners: Taylor Smith, Mike Coulson | Experiential Agency: SMAK | Influencer Agency: DWOM

 

Award: Bronze
Company: Amazon
Campaign: Amazon Prime Day
Agency: Leo Burnett, Toronto

Credits:  Chief Creative Officer and Creative Director: Judy John | Art Director: Jason Lee | Copywriter: Dave Barber | Planner/Strategist: Brent Nelsen | Account & Team Lead: Gail Dhruv | Media Buyer: Initiative | Group Creative Director: Sam Cerullo | Art Director: Sally Fung | Copywriter: Jason Soy | Executive Producer: Franca Piacente | Group Account Director: Gail Dhruv | Strategy Director: Dan Koutoulakis | Production Company: Hornet Animation NYC, Radke Films | Director: Leigh Marling Producer: Joel Kretschman, Greg Bedard, Dez Stavracos, Merrie Wassen, Scott McKenzie | Editing Company: Hornet, Rooster | Post-Production
Editor: Anita Chao, Paul Proulx | Assistant Editor: Colin Murdock | Producer: Melissa Kahn | Transfer: Hornet, Alter Ego | Online: Hornet, Fort York | Engineer: Sean Cochrane | SFX: Fort York | Music House: Grayson Matthews | Producer: Kelly McCluskey | Coordinator: Tyler Estwick, Nichols Shaw | Arranger: Tom Westin


Social Causes

Award: Gold
Company: PFLAG Canada
Campaign: Destination Pride
Agency: FCB/SIX

Credits:  Creative Director: Ian Mackenzie | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: John Fung, Zac Matheson | Account Lead: Andrea Barrett, Shalta Dicaire Fardin | Associate Creative Director: Dave Laing | Associate Creative Director: Krystle Mullin | Experience Designer: Patrick Stolk-Ramaker | Associate Creative Director: Andrew Bernardi | Associate Design Director: Stuart Thursby | Project Manager: Ashley Whitaker | Project Manager: Khizra Arshad | Digital Producer: Gillian Morrison | VP, Head of Data and Technology: Jacob Ciesielski | Director of Technology: Madara Ranawake | EVP, Strategy: Anna Percy-Dove | Manager, Data Analytics, Andrew Yang | QA Manager, Data and Technology, Lina Vaisman | President: Andrea Cook | Producer: Lindsay Hann | User Experience: Kristy Pleckaitis | Front End Developers: Heung Lee, Jonathan Sanford | Worldwide Creative Partner: Fred Levron | Designer/Animation Director: Edward Deng, Alter Ego | Music & Voice Director: Mark Domitric, Grayson Matthews | Casting: Shasta Lutz, Jigsaw Casting | Public Relations: Shannon Stephaniuk, Glossy

 

Award: Silver
Company: Responsible Gambling Council
Campaign: The Isolated Campaign
Agency: lg2

Credits:  Primary Manager/Director: Jeremy Gayton | Creative Director: Chris Hirsch, Nellie Kim | Art Director: Emma Wathan | Copywriter: Ariel Riske | Planner/Strategist: Keith Barry | Account Lead: Taylor Johnston | Media Buyer: PhD Canada | Account Manager: Morgana Clarke | Producers: Jonny Pottins, Andrea Wong, Sumit Ajwani | Production House: Mile Inn | Director: Olivier Staub | Editor: Mike Kirsch

 

Award: Bronze
Company: Canadian Paralympic Committee
Campaign: The Paralympic Network
Agency: BBDO Toronto

Credits:  Primary Manager/Director: Todd Mackie / Denise Rossetto (CCO) | Creative Director: Matt Hubbard / Mike Schonberger | Art Director: Mike Schonberger | Copywriter: Matt Hubbard | Planner/Strategist: Tom Kenny | Account Lead: Rebecca Flaman / Tania Montemarano | Team Lead: Rebecca Flaman / Tania Montemarano | Media Planner: Acart Communications | Media Buyer: Acart Communications | VP Head of Broadcast, Agency Producer: Beatrice Bodogh | Account Coordinator: Andrea Stranges | French Agency Producer: Julie Lapre | Production Company: Asymetric Media Ltd | Director: Kacper Larski | Line Producer: Kyle Hollett | Director of Photography: Kiel Milligan | Editiorial: Married To Giants | Offline Editor: Monica Remba | Transfer & Online: Alter Ego | Online Editor: David Whiteson | Colourist: Connor Fisher | Music House: Grayson Matthews | Engineer: Vlad Nikolic | Greatnessisrare.ca development team Project Manager: Melissa Hadley | Project Manager: Jason Dick | IA/UX: Trevor Shaikin | Developer: Douglas Glover | Developer: Jeff Sacco | SVP Technology: Jeff Sangster

 


Innovative Media

Automotive

Award: Gold
Company: Fountain Tire
Campaign: Safest Highway
Agency: FCB

Credits:  Chief Creative Officers: Nancy Crimi-Lamanna & Jeff Hilts | Group Creative Director: Matt Antonello | Art Director: Cody Sabatine | Copywriter: Joseph Vernuccio | Planner/Strategist: Eryn LeMesurier | VP, Account Director: Chris Perron | Group Account Director: John Pace | Group Creative Director: Noel Fenn | Account Executive Rammez Al Aghbar | Chief Strategy Officer/Sr. Planer: Shelley Brown | Director of Integrated Production: Stef Fabich | Producer: Christine Michaelejko | Director: Scott Drucker | Director of Print: Bruce Ellis | Production House: Corkscrew Media | Editor: Andy Ames | Post Production: Alter Ego | Audio: Apollo | General Manager, Marketing - Fountain Tire: Kristi Dubeau | Director, Marketing Communications - Fountain Tire: James Bliss | Manager, Marketing Communications - Fountain Tire: Denise Gohl-Eacrett | Advertising Specialist - Fountain Tire: Tracy Watters

 

Award: Silver
Company:  BMW Canada
Campaign: Script Your Search
Agency: FCB

Credits:  Chief Creative Officers: Jeff Hilts, Nancy Crimi-Lamanna | Creative Director: Matt Antonello | Art Director: Cody Sabatine | Copywriter: Joseph Vernuccio | Planner/Strategist: Jamie Cuthbertson | VP, Account Director: Chris Perron | Account Director: Blake Connolly  | Jeff | Chief Strategy Officer/Sr. Planner: Shelley Brown | Account Supervisor: Olivia Figliomeni | Account Executive: Alex Kreinces | Director of Project Management: Shandi Horovitch | Production Company: Fuel Content | Executive Producer: Lindsay Hann | Editor: David Rodriguez | Creative Director: Noel Fenn | National Manager, Brand Communications - BMW Canada: Michael J Oliver | Brand Communications Specialist - BMW Canada: Melissa Cueva | Executive Creative Director: Ian Mackenzie | Creative Director: Rob Sturch | Experience Designer: Patrick Stolk-Ramaker | Art Director: Devon Williamson | Copywriter: James Ly |
EVP Strategy: Anna Percy-Dove | Project Manager: Ashley Whitaker | Print Production Supervisor: Chris Costa | Director of Technology: Madara Ranawake  | Front End Developer: Robert Blayney | Quality Assurance Manager: Lina Vaisman | Jr Quality Assurance Analysts: Labdhi Deliwala, Peter Panchine | Senior Manager, Analytics: Andrew Yang | Senior Strategist: Thomas Wilkins | Director, Strategy: John Fung | Freelance: Experience Designers: Vanessa Burguete, Ryan Short | Print Production Supervisor: Tania Redjouani

 

Award: Bronze
Company: Fiat Chrysler Automobiles
Campaign: Ram: On the Road
Agency: UM Worldwide

Credits: Lead Agency: UM Worldwide | Director, Communication Strategies: Derek Ouellette, UM Worldwide | Manager, Investment: Alex McKellar, UM Worldwide | Brand & Media Communication Manager: Nancy Market (Fiat Chrysler Automobiles) | Media Partner: Rogers | Manager, Integrated Sports Sales: Luke Boone, Rogers | Client Service Manager, Integrated Sports Sales: Angie Lynch, Rogers


Business

Award: Gold
Company: Microsoft Canada
Campaign: MR-1
Agency: Intercept Group

Credits:  Primary Manager/Director: Shaheen Yazdani | Creative Director: Richard Pay | Art Director: Joe Dunning | Copywriter: Richard Pay | Planner/Strategist: Andrew Au | Account Lead: Shaheen Yazdani | Team Lead: Richard Pay

 

Award: Silver
Company: TA2 Sound & Music
Campaign: A Very Special Christmas Special
Agency: UNION

Credits:  Chief Creative Officer: Lance Martin | Art Director: Alicia Outschoorn | Copywriter: Alex Scott | Account Lead: Heather Osbourne | Team Lead: Heather Osbourne | Media Planner: Cherie Raymond | Media Buyer: Cherie Raymond | Other Team Members: Grace Lee, Agency Producer Drew Frohmann, Audio Director Christine Leslie, Executive Producer Arianna Benincasa: Marketing & PR Coordinator Frank Rast: Videographer Steve Gadsden: CEO


Consumer Products

Award: Gold
Company: Kimberly-Clark
Campaign: Strokable Billboards
Agency: Ogilvy

Credits:  Chief Creative Officer: Brian Murray  | Art Director: Joe Morris | Copywriter: Max OssRech | Planner/Strategist: Robyn Hutman | Account Lead: Samantha Weisbarth | Team Lead: Aviva Groll | Media Planner: Alana Karelson | Media Buyer: Michaela Ryan | Director, Marketing & Sales Strategy: Therese Brisson | Brand Manager: Stephanie Zhuang | IMP Director: Mitch Faigan | Social and Digital Marketing Manager: Ali Ruffo | Art Directors: Heather MacDonald, Amy Fernandes | Copywriter: Pam Danowski | Strategic Planning Director: Michelle Lee | Senior Planning Associate: Alexia Gonsalves | Digital Associate: Fatima Ibrahim | Planning Director: Katherine Upton | Media Vendor: Apex Mobile | Media Vendor: Rouge Media Group

 

Award: Silver
Company: Post Foods Canada
Campaign: Sugar Crisp Spout
Agency: Ogilvy

Credits:  Primary Manager/Director: Mark Forward | Creative Director: Brian Murray | Copywriter: Steve Muzzin | Planner/Strategist: Crystal Sales | Account Lead: Taylor Pawsey | Team Lead: Eric Kormos | Media Planners/Buyers: Spark Foundry | Assistant Brand: Katherine Lorenzo | VP Marketing - Dave Bagozzi | Creative Director: Alex Furrer | Art Director: Samiir Mussa, Mark Hesse | Community Management: Idris Lawal | Producer, Makers: Kirsten White | Account Coordinator: Jamie Flatow | Planning Director: Jeff George | Senior Print Producer: David Scanlon | Video Editor: Thais Maranho | Project Manager: Paulina Lozano | Production Director: Antoine Negre | Spout Production: 3dphaktory | Director, OPC/OPC Production: Jono Hunter | Senior Brand Manager: Amy Bernstein | Associate Brand Manager: Katherine Lorenzo

 

Award: Bronze
Company: Johnson & Johnson
Campaign: Reactine Pollen Alerts
Agency: UM Worldwide

Credits:  Senior Planner, UM: Michelle Arksey | Senior Buyer: Claire Megahey | Client: Adam Walker, Johnson & Johnson/Reactine | Partners: Rogers, Kristy Kusch, Jennifer Stewart, The Weather Network 


Consumer Services

Award: Gold
Company: Touché!
Campaign: Data vs Car
Agency: Touché!

Credits:  Primary Manager/Director: Touché! | Creative Director: Cossette | Art Director: Cossette | Copywriter: Cossette | Planner/Strategist: Touché! | Account Lead: Touché! | Team Lead: Touché! | Media Planner: Touché! | Media Buyer: Touché!

 

Award: Silver
Company: The Canadian Real Estate Association
Campaign: Noise Cancelling Poster
Agency: UNION

Credits:  Chief Creative Officer: Lance Martin |  Creative Director: Adam Thur | Creative Director: Rica Eckersley | Art Director: Adam Thur | Copywriter: Rica Eckersley | Account Lead: Raluca Kostovski | Agency Producer: Kelly Mark | Account Manager: Beatrice Dauphinais-Bourque | Group Account Director: Kimberlee Welch | Innovation Manager: Jordan Show

 

Award: Bronze
Company: CBC
Campaign: Alias Grace VR Experience
Agency: CBC

Credits:  Primary Manager/Director: Dylen Postnikoff | Creative Director: Munro Cullen | Account Lead: Kelsey Aikman | Team Lead: Jason Fabbro | CBC Executive Director, Marketing, Communications & Brand: Bonnie Brownlee | CBC Sr. Director, Marketing, Communications & Brand: David Jang | CBC Digital Producer/Director: Matthew Lazzarini | Immersant VR Directors: Michael Gibson, Danny McNair, Kevin Little | Immersant VR Producer: Heather Paul | Immersant VR Lead Supervising Artist: Ryan Jensen | Immersant VR Art Director: Doug Drexler | Photogrammetry Director of Photography: Matt Gibson


Financial

Award: Gold
Company: Scotiabank – Arts Sponsorship
Campaign: We're All Creative
Agency: Bensimon Byrne

Credits:  Primary Manager/Director: Jack Bensimon, President | Creative Director: Joseph Bonnici, Dan Strasser | Art Director: Gints Bruveris (ACD), Chris Brown, Linna Chang | Copywriter: David Mueller (ACD), Matt Doran, John Pavacic, Joel Cleroux | Account Lead: Will Dell | Team Lead: Jeff Gougeon | Media Planner: Jessica Robinson (PHD Canada) | Production - Bensimon Byrne: Director of Production Services: Michelle Pilling | Producer: Magda Czyz | Media Agency  -  PHD Canada: Account Manager: Princessa Topping | Social Client - Scotiabank: Senior Vice President Marketing, Canadian Banking: Clinton Braganza | Vice President, Sponsorship Marketing and Global Philanthropy: Jacquie Ryan | Director, Sponsorships & Partnerships: Gallant Law | Senior Manager, Sponsorships: Ryan Burella | Manager, Sponsorships: Lauren Duffy

 

Award: Silver
Company: HSBC Canada
Campaign: HSBC | Future Leaders Program
Agency: J. Walter Thompson

Credits:  Primary Manager/Director: Andrew Rusk | Creative Director: Cory Eisentraut | Media Planner: Mindshare | Media Buyer: Mindshare | Account supervisor: Lindsay Cannon | ACDs: Mark Lewis and Susie lee | Account exec: Eric Dickinson | Copywriter: Gord Yungblut | Art Director: Allie Keith | Project manager: Marisa George | Digital Designer: Benjamin Bart

 

Award: Bronze
Company: RBC Insurance
Campaign: RBC Insurance - We'll Help You Get It
Agency: Initiative

Credits:  Primary Manager/Director: Jannie Densing | Creative Directors: (Notable) C.Adams; C.Posner;  (GRIP) D.Chiavegato | Art Directors: (Notable) C.Adams;C.Posner; (GRIP) J.Morra | Copywriters: (Notable) C.Adams;C.Posner;(GRIP) T.Gourley | Planner/Strategist: Megan Andrews | Account Leads: (Notable) G.Hutton; (GRIP) N.Leduc | Team Leads: (Notable) C.Broderick; (GRIP) E.Robinson | Media Planners: Amanda Frail; Alicia Petralia | Media Buyer: Russell Cross; | NotableLife Event Team: Carla Bragagnolo; Joshua Seaton, Kevin Gallant, Katlyn Jennings | GRIP Acct Team: Michael Brathwaite, McKenzie Clune


Food & Beverage

Award: Gold
Company: Dr. Oetker
Campaign: Dr. Oetker - Cioccolato
Agency: john st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Mark Scott | Art Director: Kara Wark | Copywriter: Ryan Kukec | Planner/Strategist: Trevor Thomas, Jennifer Munoz, Simone Gervais | Account Lead: Amy Yacoub | Team Lead: Sophie Lander | Media Planner: Initiative | Executive Creative Director: Angus Tucker | Executive Director, Design: Mooren Bofill | Associate Design Director: Jacqueline Lane | Designer: Ming Mikaeo | Producers: Raquel Rose, Erin Feldman | Account Coordinator: Taylor Squires | Agency Photographer: Varsha Sreekumar | Production Company: 172 in partnership with Heyd & Seek | Executive Producer: Cynthia Heyd | Director: Jesse Blight | Director of Photography: Darrin Klimek | Line Producer: Ben Robinson | Illustrator: Adrian Forrow | Editing House: Upstate | Editor: Tom Mountain | Transfer Facility: Alter Ego | Colourist: Clinton Homuth | Music and Sound Design: Imprint Music | Voice Director: Tim White | Audio Engineer: Aaron McCourt | Executive Producer: Corinne Murray | Producer: Kasey Brown | Print: Photographer Natasha Vasiljevic | Photography Studio: JK Reps | Print Producer: Lindsey Rebeiro | Event Execution: Launch! | Additional PR: Glossy

 

Award: Silver
Company: Weston Foods (Canada Inc.)  -  D'Italiano
Campaign: Tenor Takeover
Agency: UNION

Credits:  Chief Creative Officer: Lance Martin | Creative Director, Art Director: Adam Thur | Creative Director, Copywriter: Rica Eckersley | Planner/Strategist: Aaron Arellano | Account Lead: Kimberlee Welch | Copywriter: Jennifer Canham | VP, Integrated Production: Jen Dark | Account Manager: Beatrice Dauphinais-Bourque | Account Director: Amy Greenspoon | Community Manager: Jocelynn Rennie | Production Company: Touchpoint Films | Executive Producer: Kevin Saffer | Director: Matt Eastman | Technical Director: Josh Chaiton | Producer: David Stulberg | Pixel Pusher Digital Producer: Karen Reyes | Tech Manager: James Porter

 

Award: Bronze
Company: McDonald’s Canada
Campaign: Big Mac x Bacon (BMxB) Collaboration
Agency: Cossette

Credits:  Primary Manager/Director: Serene Gaspar | Creative Director: Troy McGuinness | Art Director: Spencer Dingle | Copywriter: Jordan Hamer | Planner/Strategist: Scott McKay | Account Lead: Asmait Hailu | Team Lead: Lindsay Mertiri | Media Planner: Logan Lindsay | Media Buyer: Doug Scott | Agency: Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Group Creative Director: Simon Clancy | Creative Director(s): Ed Morris, Troy McGuinness, Patrick Michaud | Art Director: Spencer Dingle | Copywriter(s): Jordan Hamer, Ben Duquette | Designer(s): Oleg Portnoy, Eric Wood | Agency Producer(s): Barb Gibson, Marie-Pier Poulin | Content Strategist: Youri Hollier | Director, Strategy: Jon Crowley | VP, Strategy: Scott McKay | Account Executive(s): Yvonne Li, Michaela Crompton | Account Supervisor: Asmait Hailu | Account Director: Lindsay Mertiri | Group Account Director: Serene Gaspar | SVP, Managing Director: Kathy McGuire | Product Manager: Chloe Drolet | Studio Director: Raquel Mullen | Senior Retoucher: Trevor Gauthier | Senior Production Artist: Graham Washer | Senior Digital Project Manager: Jeff Maynard | Production House: FRANK Content | Director: Craig Brownrigg | Line Producer: Marie Robertson | Executive Producer: Danielle Kappy | Director of Photography: Stuart Campbell | Food Stylist(s): Carol Brown, Noah Witenoff | Colour/Transfer Facility: Alter Ego | Colourist: Wade Odlum | Colour Assistant: Kevin Wu | Online Facility: Alter Ego | Executive Producer: Cheyenne Bloomfield | Motion Graphics Designer(s): Ian Flaig, Rob Fisher | VFX Artists: Steven McGregor, Andres Kirejew | VFX Assistant: Sebastian Boros | Casting: Mann Casting | Casting Director: Steven Mann | Offline Edit: Married to Giants | Editor: Raj Ramnauth | Audio House: Berkeley Inc. | Audio Engineer: Jared Kuemper | Photography: Fuze Reps | Photographer: Carlyle Routh | Production House: Soda | Executive Producer: Mina Jang | Photographer: Nick Hall-Wood | Media Agency: OMD | Strategy Supervisor: Logan Lindsay | Digital Specialist: Kyla Ames | Account Manager: Kathy O’Meara | Vice President Group Director Broadcast: Doug Scott | PR Agency: Weber Shandwick | Director | Client Experience: Lauren Thomson, Vice President | Associate Creative Director: Craig Ritchie, Vice President | Planning: Kyle Brown | Senior Art Director: Brendan Watson | Supervisor, Integrated Media: Nare Tutundjian | Senior Associate, Integrated Media: Fatma Othman | Senior Associate, Integrated Media: Elise Magliocchetti | Producer: Ashley Chu | Associate, Integrated Media: Jude Hirman | Creative Intern: Genevieve Raveau | Client: McDonald’s Restaurants of Canada Limited | Chief Marketing Officer & SVP: Antoinette Benoit | Marketing Officer: Hope Bagozzi | Senior Marketing Manager: Jean Guillaume Bertola | National Marketing Manager: Rebecca Smart | Sr. Manager Media, CRM & Partnerships: Solange Bernard | Senior Director Head of Digital: Lara Skripitsky | Digital Social Media Manager: Rashel Hariri | Regional Marketing Supervisor: Mélissa Hains | National External Communications Manager: Adam Grachnik


Health Care

Award: Gold
Company: St. Louis Children's Hospital
Campaign: Remission Billboard
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Erin Clark | Creative Director: Ari Elkouby | Art Director: Ari Elkouby | Copywriter: Matt Syberg-Olsen | Planner/Strategist: Dean Foerter | Account Lead: Erin Clark | Team Lead: Laura Doede | Media Planner/Buyer: Outfront | Other Team Members: Ryan Spelliscy, Josh Budd, David Federico, Mike Beamer, Noel Margonza, Bruce Playfoot, Pirate Audio, Jennifer Cotton, Steve McArdle, Suzanne Fontaine, Amy Connelly, Stephanie Perry

 

Award: Silver
Company: Casey House
Campaign: Break Bread Smash Stigma
Agency: Bensimon Byrne / Narrative / OneMethod

Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Meredith Klapowich (CD - Narrative) / Gints Bruveris (ACD) / Carly Ouellette | Copywriters: Laura Serra (CD - Narrative) / David Mueller (ACD) | Planner/Strategist: Aurora Stewart de Peña | Account Lead: Jill Engelman | Media Planner: Ruth Rivas | Media Buyer: Alex Gillespie | Agency Producer: Michelle Pilling | Project Manager: Ashley Belfast | PMO Director: Amanda Horsford | Media Director: Thomas Shadoff | Media Supervisor: Darra Naiman | Director of Social Media (OneMethod): Daniella Perruccio | Social Strategist (OneMethod): Courtney Dionne | Creative Technology Lead: Patrick Schroen | Creative Technologist: Jamie Kaiser | Director of Studio Production: Sanjay Mangar | Retoucher: Alex Chung  | Studio Artist: Jacquie Dudley  | PR Agency: Narrative | Managing Director: Sarah Spence | Account Director: Lauren Baswick | Creative Consultant: Katherine Flores | Consultant: Tory Nash | Account Manager: Yolonda Abrahams | Event Manager: Holly McDonald | Account Coordinators: Aaron Nilsen, Samantha Sartor | Production Company: Button Factory | Videographer: Julian Peter | Producer: Michelle Pilling | Photography Producer: Erin Reynolds | Editor: Tim Pienta | Transfer and Online Facility: Alter Ego | Audio Engineer: Bradley McClure | Photographer: Shawn Pinnock | Broadcast Coordinator: Daniel Rankin | Broadcast Coordinator: Katie Link | Photographer: Matt Barnes | Studio: Westside Studios Producer: Natalie D'Urbano

 

Award: Bronze
Company: Johnson & Johnson
Campaign: Tylenol Complete– Love Is To Lean On
Agency: UM Worldwide

Credits:  Client: Arielle Notte and Jennifer Yu, Johnson & Johnson Partners: YouTube, iTalk BB, Sing Tao


Retail

Award: Gold
Company: Roots Canada
Campaign: Roots Northern Light
Agency: Roots Internal, Blue Ant Plus, SoundPays

Credits:  Primary Manager/Director: James Connell | Creative Director: Daniel Koppenol | Art Director: Patrick Davis | Planner/Strategist: Raymond Perkins | Account Lead: Amanda Rotstein | Team Lead: Tanja Zelko | Media Planner: Elyse Goody | Media Buyer: Alana Melles | Other Team Members: Natalie Fagen, Marcia Facey, Kelsey Parker, Gabriela Shopova, Andrea Suarez, James Rhodes, Lauren Ortved, Ben Resnick, Jessica Murray | App Design: Soundpays | Live Stream Production: BlueAntPlus | Staging: Mandell Entertainment | Animation: Very Good Studios | Performance and Music Composition: Andrew Forde

 

Award: Silver
Company: Canadian Tire
Campaign: Golden Stick
Agency: Leo Burnett, Toronto

Credits:  Chief Creative Officer and Creative Director: Judy John | Art Director: Lucyed Hernandez | Copywriter: Jason Soy | Planner/Strategist: Brent Nelsen | Account Lead: Gail Dhruv | Team Lead: Gail Dhruv | Media Planner: Touché | PR Agency: Hype PR | Creative Directors: Anthony Atkinson, Paul Giannetta | Art Director: Logan Gabel | Copywriter: Graeme Campbell | SVP, Executive Producer: Franca Piacente | Account Supervisor: Kim Lazer | Account Executive: Dorota Wierzbicki | Senior Strategic Planners: Taylor Smith, Mike Coulson | Experiential Agency: SMAK | Influencer Agency: DWOM

 

Award: Bronze
Company: Shoppers Drug Mart
Campaign: Shoppers Drug Mart - Whatever the Weather
Agency: John st.

Credits:  Primary Manager/Director: Stephanie Hurst | Creative Director: Cher Campbell | Art Director: Simon Au | Copywriter: Sanya Grujicic, Liz Allemang | Planner/Strategist: Jennifer Munoz | Account Lead: Theo Wolski, Ariel Segal | Media Planner: Donna Smith (DentsuMedia) | Media Buyer: Bellamy Lacay (Amplifi) | Chief Creative Officer: Angus Tucker | Associate Creative Director: Sanya Grujicic | Associate Creative Director: Simon Au | Designer: Teresa Tam | Creative Technologist: Joshua Richards | Producer: Neal Owusu, Kate Goora-Fried | Production Credits: Production Company: 172 in partnership with Heyd & Seek | Executive Producer: Cynthia Heyd | Director: Amit Kehar


Social Causes

Award: Gold
Company: PFLAG Canada
Campaign: Destination Pride
Agency: FCB/SIX

Credits:  Creative Director: Ian Mackenzie | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: John Fung, Zac Matheson | Account Lead: Andrea Barrett, Shalta Dicaire Fardin | Associate Creative Director: Dave Laing | Associate Creative Director: Krystle Mullin | Experience Designer: Patrick Stolk-Ramaker | Associate Creative Director: Andrew Bernardi | Associate Design Director: Stuart Thursby | Project Manager: Ashley Whitaker | Project Manager: Khizra Arshad | Digital Producer: Gillian Morrison | VP, Head of Data and Technology: Jacob Ciesielski | Director of Technology: Madara Ranawake | EVP, Strategy: Anna Percy-Dove | Manager, Data Analytics, Andrew Yang | QA Manager, Data and Technology, Lina Vaisman | President: Andrea Cook | Producer: Lindsay Hann | User Experience: Kristy Pleckaitis | Front End Developers: Heung Lee, Jonathan Sanford | Worldwide Creative Partner: Fred Levron | Designer/Animation Director: Edward Deng, Alter Ego | Music & Voice Director: Mark Domitric, Grayson Matthews | Casting: Shasta Lutz, Jigsaw Casting | Public Relations: Shannon Stephaniuk, Glossy

 

Award: Silver
Company: SickKids Foundation
Campaign: SickKids VS All In
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno | Art Director: Jaimes Zentil | Copywriter: Craig McIntosh | Planner/Strategist: Jason Chaney | Account Lead: Michelle Perez | Team Lead: Melissa Levenberg | Media Planner: Jammie Ogle | Media Buyer: Rebecca Shrimpton | Other Team Members: Agency: Cossette, Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director/CW: Craig McIntosh, Sarah Rutherford | Creative Director/AD: Jaimes Zentil, Mario Cesareo | Designer: Oleg Portnoy | Agency Producer: Dena Thompson | Account Coordinator: Maggie Kent | Account Executive(s): Hillary Gonzalez, Lily Dang | Account Supervisor: Shane Deen | Account Director: Daniel Dolan |  Group Account Director: Melissa Levenberg | VP, Brand Director: Michelle Perez | SVP Strategy: Rosie Gentile | Chief Strategy Officer: Jason Chaney | Production/Editing House: Skin and Bones Film Company | Director(s): Mark Zibert, James Michael Chiang | DOP(s): Chris Mabley, Rico Moran | Executive Producer(s): Dan Ford, Liane Thomas | Line Producer(s): Rita Popielak, Jeff Schwartz | Editor(s): Marka Rankovic, Warren Goodwin | Animation/Transfer/Online Facility: a52 | Flame Artist: Jesse Monsour | Colourist: Paul Yacono | Online Facility: The Vanity | Colourist: Andrew Exworth | Photographer/Studio: Sandy Pereira (JKReps) | Music Licensing: Francois Lachance (Music Rights Clearance) | Song: I'd Do Anything by Lionel Bart | Song: Once There Was a Hushpuppy by Dan Romer & Benh Zeitlin | Audio House: SNDWRX | Music Creative Director: Didier Tovel | Graffiti Muralist: Mitchell Lanecki (Ømen514) | Senior Retoucher: Trevor Gauthier | Senior Production Artist: Shireen Kok | Studio Director: Raquel Mullen | Print Producer: Dawn-Marie Mills | Media Company: OMD | Senior Strategist: Rebecca Shrimpton | Business Director, Jammie Ogle | Client: SickKids Foundation, VP, Brand Strategy and Communications: Lori Davison | VP, Direct and Digital Marketing: Heather Clark | Director, Integrated Brand Marketing: Kate Torrance | Director, Direct and Digital Marketing: Noelle de la Mothe | Director, Direct and Digital Marketing: Janet Schoel | Director, Public Relations: Sandra Chiovitti | Associate Director, Community Stakeholder Relations: Lisa Charendoff | Director, Digital Projects: Mark Jordan | Marketing Manager(s): Tina Tieu-Lafrance, Kelly Hanley, Tanya Tucker, Jennie Kim, Monisa Mees | Coordinator, Public Relations: Madeline Salerno

 

Award: Bronze
Company: Responsible Gambling Council
Campaign: The Isolated Campaign
Agency: lg2

Credits:  Primary Manager/Director: Jeremy Gayton | Creative Director: Chris Hirsch, Nellie Kim | Art Director: Emma Wathan | Copywriter: Ariel Riske | Planner/Strategist: Keith Barry | Account Lead: Taylor Johnston | Media Buyer: PhD Canada | Account Manager: Morgana Clarke | Producers: Jonny Pottins, Andrea Wong, Sumit Ajwani | Production House: Mile Inn | Director: Olivier Staub | Editor: Mike Kirsch

 


Personalized Engagement

Automotive

Award: Gold
Company: Harley-Davidson
Campaign: Common Ground
Agency: Zulu Alpha Kilo

Credits:  Chief Creative Officer: Zak Mroueh | Executive Creative Director: Allen Oke | Associate Creative Director, Art Director: Noel Fenn | Director: Brendan McMullen | Art Director (Posters): Andrea Romanelli | Writer: Jacob Pacey | Designer (Posters): Ryan Booth | Agency Producer: Pam Portsmouth | Agency Producer (Posters): Kari Macknight Dearborn
Digital Imaging: Brandon Dyson, Jim Tinios | Mac Artists: Greg Heptinstall; Brandon Dyson | Account Team: David Tremblay, Kerry McKibbin, Lance Kowlessar, Alice Ko | Strategic Planners: Heidi Philip, Jamie Cuthbertson | Strategy Director: Heather Segal | Brand Innovation Director: Sean Bell | Community Manager: Sam Kamiel | Client (Company): Harley-Davidson Canada | Clients: Ignacio Isusi, Jay Owen, Vesa Mikkola, Marco DiGiantomasso | Media Agency: Team Ignite | Media Agency Planner: Brian Gault, Jamie Camden | Production House: Artifact Nonfiction | Director: David Grabias | Production House Producer: Bryce Brentlinger, Anne Edgar | Director of Photography: John Tran | Video Post Facility / Editing Company: Zulubot | Editor: Jay Baker, Micah Rix-Hayes, Rod Christie, Chris Minns | Story Consultant: Barbara Shearer | Compositor / Online: RedLab | Transfer: RedLab | Colourist: Jason Zukowski
Compositor / Online: Zulubot | Music House: APM | Audio Post Facility: RedLab | Audio Director: Sonny Keyes | Producer: Jodie Moore | Engineer: Sonny Keyes | Audio Post Facility/Music House: Zulubot Audio | Engineer: Stephen Stepanic | Illustrator (Posters): Adi Gilbert – 99 Seconds

 

Award: Silver
Company: BMW Group Canada
Campaign: The BMW Welcome Experience
Agency: FCB/SIX

Credits:  Primary Manager/Director: Ian Mackenzie | Creative Director: Ian Mackenzie, Jeff Hilts, Rob Struch | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: Anna Percy-Dove | Account Lead: Blake Connolly | Creative Director: Rob Sturch | Experience Designer: Patrick Stolk-Ramaker | Art Director: Devon Williamson | Copywriter: James Ly | EVP, Strategy: Anna Percy-Dove | VP, Managing Director: Chris Peron | Account Supervisor: Olivia Figliomeni | Project Manager: Ashley Whitaker | Print Production Supervisor: Chris Costa | Director of Technology: Madara Ranawake | Front End Developer: Robert Blayney | Quality Assurance Manager: Lina Vaisman | Jr Quality Assurance Analyst: Labdhi Deliwala, Peter Panchine | Senior Manager, Analytics: Andrew Yang | Senior Strategist: Thomas Wilkins | Director, Strategy: John Fung | Account Executive: Alex Kriences | Account Director: Blake Connolly | Experience Designers: Vanessa Burguete, Ryan Short | Print Production Supervisor: Tania Redjouani

 

Award: Bronze
Company: BMW Canada
Campaign: Script Your Search
Agency: FCB

Credits:  Chief Creative Officers: Jeff Hilts, Nancy Crimi-Lamanna | Creative Director: Matt Antonello | Art Director: Cody Sabatine | Copywriter: Joseph Vernuccio | Planner/Strategist: Jamie Cuthbertson | VP, Account Director: Chris Perron | Account Director: Blake Connolly  | Jeff | Chief Strategy Officer/Sr. Planner: Shelley Brown | Account Supervisor: Olivia Figliomeni | Account Executive: Alex Kreinces | Director of Project Management: Shandi Horovitch | Production Company: Fuel Content | Executive Producer: Lindsay Hann | Editor: David Rodriguez | Creative Director: Noel Fenn | National Manager, Brand Communications - BMW Canada: Michael J Oliver | Brand Communications Specialist - BMW Canada: Melissa Cueva | Executive Creative Director: Ian Mackenzie | Creative Director: Rob Sturch | Experience Designer: Patrick Stolk-Ramaker | Art Director: Devon Williamson | Copywriter: James Ly |
EVP Strategy: Anna Percy-Dove | Project Manager: Ashley Whitaker | Print Production Supervisor: Chris Costa | Director of Technology: Madara Ranawake  | Front End Developer: Robert Blayney | Quality Assurance Manager: Lina Vaisman | Jr Quality Assurance Analysts: Labdhi Deliwala, Peter Panchine | Senior Manager, Analytics: Andrew Yang | Senior Strategist: Thomas Wilkins | Director, Strategy: John Fung | Freelance: Experience Designers: Vanessa Burguete, Ryan Short | Print Production Supervisor: Tania Redjouani


Business

Award: Gold
Company: Microsoft Canada
Campaign: MR-1
Agency: Intercept Group

Credits:  Primary Manager/Director: Shaheen Yazdani | Creative Director: Richard Pay | Art Director: Joe Dunning | Copywriter: Richard Pay | Planner/Strategist: Andrew Au | Account Lead: Shaheen Yazdani | Team Lead: Richard Pay

 

Award: Silver
Company: Hotels.com
Campaign: Hotels.com Temporary Captain
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Chitty Krishnappa | Creative Director: Ryan Spelliscy | Art Director: Allie Keith | Copywriter: Gord Yungblut | Planner/Strategist: Adam Ferraro | Account Lead: Chitty Krishnappa | Team Lead: Chitty Krishnappa | Media Planner: Wavemaker | Media Buyer: Wavemaker | Other Team Members: David Federico, Josh Budd, Matthew Stasoff, Rannie Turingan, Soft Citizen, Someplace Nice, The Perlorian Brothers, Pete Henderson, Sharon Nelson-Bailey, Brie Gowans, Mark Hajek, Fort York, Grayson Matthews, Vapor, Melissa Postier, Jackson Stanley

 

Award: Bronze
Company: Air Canada
Campaign: Air Canada Cool Not Cold
Agency: J. Walter Thompson Canada

Credits:  Primary Manager/Director: Jonathan Terry | Creative Director: Tom O'Donnell | Art Director: Mike Watson | Copywriter: Tom O'Donnell | Planner/Strategist: Kaiti Snell | Account Lead: Fiona O'Brien | Team Lead: Sam Rattue | Media Planner: Jannie Densing | Media Buyer: Dalia Lucchetta | Other Team Members: Kevin Melhuish Kate Averill Marius Bartsch Darcie Thomas Mike Watson Rosalie Shakir Dan Williams Gabriella Lechner Anda Marciuc


Consumer Services

Award: Gold
Company: Cineplex Entertainment
Campaign: Pre-Show Engagement
Agency: Conversion

Credits:  Primary Manager/Director: VP, Loyalty, Insights & Guest Experience, Cineplex: Greg Ambrose | Creative Director: Design Director, Cineplex: Mike Lucas | Art Director: Sr. Manager, Loyalty, Cineplex: Nick Swami | Copywriter: Sr. Coordinator, Loyalty, Cineplex: Carlyle Cadhit | Planner/Strategist: VP, Client Services, Conversion: Jeff Moores | Account Lead: Solutions Consultant, Conversion: Andrei Barany | Team Lead: N/A | Media Planner: N/A | Media Buyer: N/A | Other Team Members: Analyst, Loyalty, Cineplex: Abi Moosa | Project Manager, Cineplex: Ryan Topolnicki


Financial

Award: Gold
Company: Manulife Financial
Campaign: The Investment Truth
Agency: DentsuBos & Mindshare

Credits:  Primary Manager/Director: Leisha Roche | Creative Director: Travis Cowdy, Lyranda Martin-Evans | Art Director: Mark Francolini | Copywriter: Siobhan Dempsey | Planner/Strategist: Linda Frey | Account Lead: Anthony Luciano | Team Lead: Noel Trinidade | Media Planner: Kristen Moore | Media Buyer: Alexandra Wolch | Other Team Members: Richard Seres, Howard Quinn, Yamini Shinghal, Kim Madill, Edith Cayer

 

Award: Silver
Company: Scotiabank SCENE
Campaign: Scotiabank SCENE Visa Debit Card Cross Sell
Agency: William Thomas Digital Inc. / Ariad Communications

Credits:  Primary Managers/Directors: Greg Elliott - Managing Director (William Thomas Digital) , Tracy Smith - President (Ariad Communications) | Creative Director: Dave Stevenson (Ariad Communications) | Copywriter: Jennifer Marrin (Ariad Communications) | Account Director (Ariad Communications / William Thomas Digital): Bryan Whyte  | Account Director (Ariad Communications): Jeff Moores  | This was a campaign which William Thomas Digital took over from Ariad Communications following their unfortunate bankruptcy. Ariad Communications was involved with initial strategy, creative direction, and launch. William Thomas Digital was engaged for ongoing campaign management, production, technical implementation, subsequent launches and ongoing program optimization.  William Thomas Digital team: Managing Director: Greg Elliott | Digital Creative Lead: Roger Cardiff | Director, Client Strategy: Danielle DeLaurier | Director, Client Solutions: Alice Keogh | Director, Marketing and Strategic Partnerships: Chris Genuis | Technical Solution Lead: Ron Ramos | Technical Developer: Vic Dinovici | Project Manager: Alex Sdao

 

Award: Bronze
Company: Scotiabank SCENE
Campaign: Scotiabank SCENE New Member Targeted Offer
Agency: William Thomas Digital Inc. / Ariad Communications

Credits:  Primary Managers/Directors: Greg Elliott - Managing Director (William Thomas Digital) , Tracy Smith - President (Ariad Communications) | Creative Director: Dave Stevenson (Ariad Communications) | Copywriter: Jennifer Marrin (Ariad Communications) | Account Director (Ariad Communications / William Thomas Digital): Bryan Whyte  | Account Director (Ariad Communications): Jeff Moores      This was a campaign which William Thomas Digital took over from Ariad Communications following their unfortunate bankruptcy. Ariad Communications was involved with initial strategy, creative direction, and launch. William Thomas Digital was engaged for ongoing campaign management, production, technical implementation, subsequent launches and ongoing program optimization.      William Thomas Digital team: Managing Director: Greg Elliott | Digital Creative Lead: Roger Cardiff | Director, Client Strategy: Danielle DeLaurier | Director, Client Solutions: Alice Keogh | Director, Marketing and Strategic Partnerships: Chris Genuis | Technical Solution Lead: Ron Ramos | Technical Developer: Vic Dinovici | Project Manager: Alex Sdao


Food & Beverage

Award: Gold
Company: Boston Pizza
Campaign: Boston Pizza - Team HQ
Agency: ICF Olson

Credits:  Primary Manager/Director: Daniel Welch | Creative Director: Dylan Gerard | Art Director: Danielle Giroux | Copywriter: Stephen Sinisi | Planner/Strategist: Haroon Aslam | Account Lead: Lauren Moore | Director, Digital Platforms, Boston Pizza: Brian McLachlan | VP Marketing, Insights & Services, Boston Pizza: Donna Finelli | SVP, Managing Director, ICF Olson: Daniel Welch | Account Director, ICF Olson: Lauren Moore | Project Manager, ICF Olson: Harry Nguyen | VP, Experience Design, ICF Olson: Haroon Aslam | Business Analyst, ICF Olson: Christina Abayomi | Executive Creative Director, ICF Olson: Dylan Gerard | Associate Creative Director, ICF Olson: Matt Grandoni | Art Director, ICF Olson: Bowie Shum | Art Director, ICF Olson: Danielle Giroux | Senior Copywriter, ICF Olson: Stephen Sinisi | Designer, ICF Olson: Luc Samanski | Director, Managed Services, ICF Olson: Shawn Ismail | Site Reliability Manager, ICF Olson: Chris Tang | Sr. Systems Administrator, ICF Olson: Mohsin Kazmi | Technical Director, ICF Olson: Gordon Turner | Senior Front-end Developer, ICF Olson: Danny Ha | Front-end Developers, ICF Olson: Jake Nusca, Sam Mason | ICF Olson: Michael Ip | Senior Back-end Developer, ICF Olson: Peter McStay Hall | iOS Developer, ICF Olson: Wayne Lee, | Platform Manager, ICF Olson: Tom Conant | QA Lead, ICF Olson: Neelima Dheer | QA Analyst, ICF Olson: Dennis Pham | QA Analyst, ICF Olson: Ranga Duraisamy


Health Care

Award: Gold
Company: Casey House
Campaign: Break Bread Smash Stigma
Agency: Bensimon Byrne / Narrative / OneMethod

Primary Manager/Director: Jack Bensimon, President | Creative Directors: Joseph Bonnici / Dan Strasser | Art Directors: Meredith Klapowich (CD - Narrative) / Gints Bruveris (ACD) / Carly Ouellette | Copywriters: Laura Serra (CD - Narrative) / David Mueller (ACD) | Planner/Strategist: Aurora Stewart de Peña | Account Lead: Jill Engelman | Media Planner: Ruth Rivas | Media Buyer: Alex Gillespie | Agency Producer: Michelle Pilling | Project Manager: Ashley Belfast | PMO Director: Amanda Horsford | Media Director: Thomas Shadoff | Media Supervisor: Darra Naiman | Director of Social Media (OneMethod): Daniella Perruccio | Social Strategist (OneMethod): Courtney Dionne | Creative Technology Lead: Patrick Schroen | Creative Technologist: Jamie Kaiser | Director of Studio Production: Sanjay Mangar | Retoucher: Alex Chung  | Studio Artist: Jacquie Dudley  | PR Agency: Narrative | Managing Director: Sarah Spence | Account Director: Lauren Baswick | Creative Consultant: Katherine Flores | Consultant: Tory Nash | Account Manager: Yolonda Abrahams | Event Manager: Holly McDonald | Account Coordinators: Aaron Nilsen, Samantha Sartor | Production Company: Button Factory | Videographer: Julian Peter | Producer: Michelle Pilling | Photography Producer: Erin Reynolds | Editor: Tim Pienta | Transfer and Online Facility: Alter Ego | Audio Engineer: Bradley McClure | Photographer: Shawn Pinnock | Broadcast Coordinator: Daniel Rankin | Broadcast Coordinator: Katie Link | Photographer: Matt Barnes | Studio: Westside Studios Producer: Natalie D'Urbano


Retail

Award: Gold
Company: Amazon
Campaign: Amazon Prime Day
Agency: Leo Burnett, Toronto

Credits:  Chief Creative Officer and Creative Director: Judy John | Art Director: Jason Lee | Copywriter: Dave Barber | Planner/Strategist: Brent Nelsen | Account & Team Lead: Gail Dhruv | Media Buyer: Initiative | Group Creative Director: Sam Cerullo | Art Director: Sally Fung | Copywriter: Jason Soy | Executive Producer: Franca Piacente | Group Account Director: Gail Dhruv | Strategy Director: Dan Koutoulakis | Production Company: Hornet Animation NYC, Radke Films | Director: Leigh Marling Producer: Joel Kretschman, Greg Bedard, Dez Stavracos, Merrie Wassen, Scott McKenzie | Editing Company: Hornet, Rooster | Post-Production
Editor: Anita Chao, Paul Proulx | Assistant Editor: Colin Murdock | Producer: Melissa Kahn | Transfer: Hornet, Alter Ego | Online: Hornet, Fort York | Engineer: Sean Cochrane | SFX: Fort York | Music House: Grayson Matthews | Producer: Kelly McCluskey | Coordinator: Tyler Estwick, Nichols Shaw | Arranger: Tom Westin

 

Award: Silver
Company: Tim Hortons
Campaign: Tim Hortons Royal Wedding
Agency: Zulu Alpha Kilo

Credits:  Chief Creative Officer: Zak Mroueh | Creative Directors: Rodger Eyre, Gerald Kugler | Writers: George Ault, Gary Watson, Brendan Sack, Ian Dunlop | Art Directors: Jacob Gawrysiak, Natalie Theron, Gail Pak, Dilini Nirasha | Design Director: Ryan Booth | Designer: Jack Curtis | Studio Director: Greg Heptinstall | Digital Imaging: Brandon Dyson | Mac Artists: Andrew Martin, Ashleigh O'Brien | Production House: Zulubot | Editor: Jay Baker | Agency Print Producer: Teresa Bayley, Laura Dubcovsky, Kari Macknight Dearborn | Account Director: Violet Karbalaei
Account Supervisor: James Farquharson | Community Manager: Rebecca White | Client (Company): Tim Hortons | Clients: Integrated Marketing Communications Lead: Christy Clem | Senior Manager, Social Media, Digital Marketing & PR: Lizzie Nawn | Manager, Social Media, Digital Marketing & PR: Mackenzie Biddie | Senior Manager, Marketing Communications: Julie Granger | Analyst, Integrated Marketing Communication: Anooshae Janmohammad | Experiential and PR Agency: Citizen Relations | Experiential and PR Team: Angie Lamanna, Sean Citrigno, Alyssa Katzikowski, Ciara O'Riordan, Kevin Wagman, Joshua Zuckerman
| Media agency: UM

 

Award: Bronze
Company: Boston Pizza
Campaign: Boston Pizza - Team HQ
Agency: ICF Olson

Credits:  Primary Manager/Director: Daniel Welch | Creative Director: Dylan Gerard | Art Director: Danielle Giroux | Copywriter: Stephen Sinisi | Planner/Strategist: Haroon Aslam | Account Lead: Lauren Moore | Director, Digital Platforms, Boston Pizza: Brian McLachlan | VP Marketing, Insights & Services, Boston Pizza: Donna Finelli | SVP, Managing Director, ICF Olson: Daniel Welch | Account Director, ICF Olson: Lauren Moore | Project Manager, ICF Olson: Harry Nguyen | VP, Experience Design, ICF Olson: Haroon Aslam | Business Analyst, ICF Olson: Christina Abayomi | Executive Creative Director, ICF Olson: Dylan Gerard | Associate Creative Director, ICF Olson: Matt Grandoni | Art Director, ICF Olson: Bowie Shum | Art Director, ICF Olson: Danielle Giroux | Senior Copywriter, ICF Olson: Stephen Sinisi | Designer, ICF Olson: Luc Samanski | Director, Managed Services, ICF Olson: Shawn Ismail | Site Reliability Manager, ICF Olson: Chris Tang | Sr. Systems Administrator, ICF Olson: Mohsin Kazmi | Technical Director, ICF Olson: Gordon Turner | Senior Front-end Developer, ICF Olson: Danny Ha | Front-end Developers, ICF Olson: Jake Nusca, Sam Mason | ICF Olson: Michael Ip | Senior Back-end Developer, ICF Olson: Peter McStay Hall | iOS Developer, ICF Olson: Wayne Lee, | Platform Manager, ICF Olson: Tom Conant | QA Lead, ICF Olson: Neelima Dheer | QA Analyst, ICF Olson: Dennis Pham | QA Analyst, ICF Olson: Ranga Duraisamy


Social Causes

Award: Gold
Company: SickKids Foundation
Campaign: SickKids VS All In
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno | Art Director: Jaimes Zentil | Copywriter: Craig McIntosh | Planner/Strategist: Jason Chaney | Account Lead: Michelle Perez | Team Lead: Melissa Levenberg | Media Planner: Jammie Ogle | Media Buyer: Rebecca Shrimpton | Agency: Cossette, Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Directors/CW: Craig McIntosh, Sarah Rutherford | Creative Directors/AD: Jaimes Zentil, Mario Cesareo | Designer: Oleg Portnoy | Agency Producer: Dena Thompson | Account Coordinator: Maggie Kent | Account Executive(s): Hillary Gonzalez, Lily Dang | Account Supervisor: Shane Deen | Account Director: Daniel Dolan | Group Account Director: Melissa Levenberg | VP, Brand Director: Michelle Perez | SVP Strategy: Rosie Gentile | Chief Strategy Officer: Jason Chaney | Production/Editing House: Skin and Bones Film Company | Director(s): Mark Zibert, James Michael Chiang | DOP(s): Chris Mabley, Rico Moran | Executive Producer(s): Dan Ford, Liane Thomas | Line Producer(s): Rita Popielak, Jeff Schwartz | Editor(s): Marka Rankovic, Warren Goodwin | Animation/Transfer/Online Facility: a52 | Flame Artist: Jesse Monsour | Colourist: Paul Yacono | Online Facility: The Vanity | Colourist: Andrew Exworth | Photographer/Studio: Sandy Pereira (JKReps) | Music Licensing: Francois Lachance (Music Rights Clearance) | Song: I'd Do Anything by Lionel Bart | Song: Once There Was a Hushpuppy by Dan Romer & Benh Zeitlin | Audio House: SNDWRX | Music Creative Director: Didier Tovel | Graffiti Muralist: Mitchell Lanecki (Ømen514) | Senior Retoucher: Trevor Gauthier | Senior Production Artist: Shireen Kok | Studio Director: Raquel Mullen | Print Producer: Dawn-Marie Mills | Media Company: OMD | Senior Strategist: Rebecca Shrimpton | Business Director, Jammie Ogle | Client: SickKids Foundation | VP, Brand Strategy and Communications: Lori Davison | VP, Direct and Digital Marketing: Heather Clark | Director, Integrated Brand Marketing: Kate Torrance | Director, Direct and Digital Marketing: Noelle de la Mothe | Director, Direct and Digital Marketing: Janet Schoel | Director, Public Relations: Sandra Chiovitti | Associate Director, Community Stakeholder Relations: Lisa Charendoff | Director, Digital Projects: Mark Jordan | Marketing Manager(s): Tina Tieu-Lafrance, Kelly Hanley, Tanya Tucker, Jennie Kim, Monisa Mees | Coordinator, Public Relations: Madeline Salerno

 

Award: Silver
Company: SickKids Foundation
Campaign: Get Better Gifts (#MomStrong/#DadStrong)
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno | Art Director: Craig McIntosh | Copywriter: Jaimes Zentil | Planner/Strategist: Jason Chaney | Account Lead: Michelle Perez | Team Lead: Melissa Levenberg | Media Planner: Jammie Ogle | Media Buyer: Rebecca Shrimpton | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director/CW: Craig McIntosh | Creative Director/AD: Jaimes Zentil | Associate Creative Director/CW: Noah Feferman | Associate Creative Director/AD: Jonathan Guy | Creative Director/AD: Mario Cesareo | Creative Director/CW: Sarah Rutherford | Senior Copywriter: Jesse Smith | Art Director: Steph Simms | Agency Producer: Dena Thompson | Account Supervisor: Lindsay Hill | Account Director: Melissa Levenberg | VP, Brand Director: Michelle Perez | Chief Strategy Officer: Jason Chaney | SVP Strategy: Rosie Gentile | Strategy, Director: Fernando Aloise | Strategy, Director: Julianne Trotman | Production House: Skin & Bones | Director: Mark Zibert (MomStrong) | Director: James Michael Chiang (DadStrong) | DOP(s): Mark Zibert + Eric Kaskens | Executive Producer(s): Dan Ford, Liane Thomas | Line Producer: Jeff Schwartz | Producer: Joan Bell | Editing House: Skin & Bones | Editor: Marka Rankovic | Transfer/Online Facility: The Vanity | Flame Artist: Sean Cochrane | Colourist: Andrew Exworth | Animation: The Mill | NYC Audio House: Pirate Radio (MomStrong) | Music Creative Director: Vanya Drakul | Song: Another Version of the Truth by Nine Inch Nails | Audio House: SNDWRX (DadStrong) | Music Creative Director: Didier Tovel | Song: Sweet Child of Mine  -  Guns N' Roses performed by Fawn | Media Agency: OMD | Business Director, Jammie Ogle | Client  -  SickKids Foundation | VP, Brand Strategy and Communications: Lori Davison | Director, Integrated Brand Marketing: Kate Torrance | Associate Director, Community Stakeholder Relations: Lisa Charendoff | Marketing Manager: Tina Tieu | Director, Public Relations: Sandra Chiovitti | Manager, Public Relations: Lynn Bessoudo | Coordinator, Public Relations: Madeline Salerno | VP, Direct and Digital: Heather Clark | Director, Direct and Digital: Noelle de la Moethe

 

Award: Bronze
Company: SickKids Foundation
Campaign: SickKids Family Tree
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno | Art Director: Mario Cesareo | Copywriter: Sarah Rutherford | Planner/Strategist: Rosie Gentile | Account Lead: Tishan Canagasaby | Team Lead: Melissa Levenberg | Media Planner: Rebecca Shrimpton | Media Buyer: Rebecca Shrimpton | Agency - Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director(s): Mario Cesareo, Sarah Rutherford | Associate Creative Director: Noah Feferman | Senior Copywriter: Elijah Di Gangi | Senior Art Director: Andy Ng | Art Director: Anton Mwewa | SVP Strategy: Rosie Gentile | VP Client Lead: Tishan Canagasaby | Group Account Director: Melissa Levenberg | Account Director: Daniel Dolan | Account Executive: Lily Dang | Senior Digital Project Manager: Annekatrin Mueller | Technical Director: Sukhdeep Gill | Production Company: Thinkingbox | Executive Producer: Andy Wadsworth | Director of Production: Christine Clark | Digital Producer: Selena Stokes | Creative Technologist: Cody Hart | Design Director: Shelley Adamson | Creative Director: Kevin Mak | Director of Creative Technology: Justin Desjardins | Front End Developers: Paul Jarrow,  Eriz Chau | Interactive Developer: Pedro Kauat | Digital Designer: Alex Coelho | Motion Graphics Designer: Shafakat Reshamvala | Media Agency: OMD | Business Director: Jammie Ogle | Senior Strategist: Rebecca Shrimpton | Client: SickKids Foundation | Vice President, Direct and Digital Marketing: Heather Clark | Director, Direct and Digital Marketing: Noelle de la Mothe | Associate Director, Direct and Digital Marketing: Vanessa Teall | Associate Director, Direct and Digital Marketing: Lana Chen | Manager, Direct and Digital Marketing: Nathalie Copas | Vice President, Brand Strategy and Communications: Lori Davison | Manager, Brand Marketing and Communications: Tina Tieu-Lafrance

2018 Best of the Best

Congratulations Destination Pride!

Company:
Campaign:
Agency:
Credits:
Art Director:
Copywriter:
Planners/Strategists:
Account Leads:
Associate Creative Directors:
Experience Designer:
Associate Design Director:
Project Managers:
  PFLAG Canada
Destination Pride
FCB/SIX, FCB Canada
Primary Manager/Director and Creative Director: Ian Mackenzie
Devon Williamson
James Ly
John Fung, Zac Matheson
Andrea Barrett, Shalta Dicaire Fardin
D. Laing, K. Mullin, A. Bernardi
Patrick Stolk-Ramaker
Stuart Thursby
Ashley Whitaker, Khizra Arshad

 

The Pride flag has become a powerful symbol of acceptance around the world. Destination Pride builds on the visual identity and meaning of this flag – but updates it to provide deeper insights and utility into the degrees of acceptance the community may find.

The global LGBTQ+ community has long been engaged in struggle for equality. Different public policies play out across a country’s laws, rights and cultural landscape and navigating this creates ongoing complexity. The sheer volume and decentralized nature of global legal data on LGBTQ+ issues is a barrier to access and, fundamentally, a barrier to progress.

DestinationPride.org was created - a data-driven search platform that reimagined the Pride flag as a dynamic bar graph, and then used it to visualize the world’s LGBTQ+ laws, rights and social sentiment. The target audience was LGBTQ+ travellers and their allies and found secondary audiences in global activists and partners with a vision for
equality.

Six key areas of focus were identified: marriage equality, sexual activity law, gender identity protections, antidiscrimination laws, civil rights and liberties, and social media sentiment. An algorithm gathered country-, state/province- and city-level laws from the LGBTQ+ knowledge base Equaldex, validating and gap-filling with data from Wikipedia. It then pulled real-time social media sentiment from the social analytics tool Netbase.

Information from each source was assigned a value, averaged to an overall numerical score, then visually represented as the colour bars on the Pride flag. The design could change in real time, as the algorithm noted laws being passed or struck down and identifying social media activity trends, either positive or negative. Even the simple act of sharing a flag created a social data point that the algorithm measured on aggregate.

Destination Pride launched globally with over 100 geographically individualized Facebook Ad campaigns running in 92 countries and in 46 languages. Each ad campaign targeted people interested in LGBTQ+ topics, groups and events, and travel. Ads were also contextual to local news events, such as the cancellation of the Pride parade in Uganda.

Users from 156 of the world’s 195 countries searched more than 85,000 destinations. The campaign was covered by Fast Company, Huffington Post, Lifehacker, ad trades and LGBTQ+ publications from Brazil to Norway to Japan. Social mentions of PFLAG Canada increased by 1226% and started conversations with tourism offices around the world, politicians, and celebrities. Pride flag visualizations were also included in the London Design Museum’s retrospective on graphic design and political messaging, called, “Hope to Nope: Graphics and Politics 2008-18.”

Destination Pride is the most shared and discussed communication platform in PFLAG’s 45-year history.

2018 Environics Data Marketing Award

Award: Gold
Company: Touché!
Campaign: Data vs Car
Agency: Touché!

Credits:  Primary Manager/Director: Touché! | Creative Director: Cossette | Art Director: Cossette | Copywriter: Cossette | Planner/Strategist: Touché! | Account Lead: Touché! | Team Lead: Touché! | Media Planner: Touché! | Media Buyer: Touché!

 

Award: Silver
Company: SickKids Foundation
Campaign: SickKids Family Tree
Agency: Cossette

Credits:  Primary Manager/Director: Janis Lindenbergs | Creative Director: Carlos Moreno | Art Director: Mario Cesareo | Copywriter: Sarah Rutherford | Planner/Strategist: Rosie Gentile | Account Lead: Tishan Canagasaby | Team Lead: Melissa Levenberg | Media Planner: Rebecca Shrimpton | Media Buyer: Rebecca Shrimpton | Agency - Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director(s): Mario Cesareo, Sarah Rutherford | Associate Creative Director: Noah Feferman | Senior Copywriter: Elijah Di Gangi | Senior Art Director: Andy Ng | Art Director: Anton Mwewa | SVP Strategy: Rosie Gentile | VP Client Lead: Tishan Canagasaby | Group Account Director: Melissa Levenberg | Account Director: Daniel Dolan | Account Executive: Lily Dang | Senior Digital Project Manager: Annekatrin Mueller | Technical Director: Sukhdeep Gill | Production Company: Thinkingbox | Executive Producer: Andy Wadsworth | Director of Production: Christine Clark | Digital Producer: Selena Stokes | Creative Technologist: Cody Hart | Design Director: Shelley Adamson | Creative Director: Kevin Mak | Director of Creative Technology: Justin Desjardins | Front End Developers: Paul Jarrow,  Eriz Chau | Interactive Developer: Pedro Kauat | Digital Designer: Alex Coelho | Motion Graphics Designer: Shafakat Reshamvala | Media Agency: OMD | Business Director: Jammie Ogle | Senior Strategist: Rebecca Shrimpton | Client: SickKids Foundation | Vice President, Direct and Digital Marketing: Heather Clark | Director, Direct and Digital Marketing: Noelle de la Mothe | Associate Director, Direct and Digital Marketing: Vanessa Teall | Associate Director, Direct and Digital Marketing: Lana Chen | Manager, Direct and Digital Marketing: Nathalie Copas | Vice President, Brand Strategy and Communications: Lori Davison | Manager, Brand Marketing and Communications: Tina Tieu-Lafrance

 

Award: Bronze
Company: PFLAG Canada
Campaign: Destination Pride
Agency: FCB/SIX

Credits:  Creative Director: Ian Mackenzie | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: John Fung, Zac Matheson | Account Lead: Andrea Barrett, Shalta Dicaire Fardin | Associate Creative Director: Dave Laing | Associate Creative Director: Krystle Mullin | Experience Designer: Patrick Stolk-Ramaker | Associate Creative Director: Andrew Bernardi | Associate Design Director: Stuart Thursby | Project Manager: Ashley Whitaker | Project Manager: Khizra Arshad | Digital Producer: Gillian Morrison | VP, Head of Data and Technology: Jacob Ciesielski | Director of Technology: Madara Ranawake | EVP, Strategy: Anna Percy-Dove | Manager, Data Analytics, Andrew Yang | QA Manager, Data and Technology, Lina Vaisman | President: Andrea Cook | Producer: Lindsay Hann | User Experience: Kristy Pleckaitis | Front End Developers: Heung Lee, Jonathan Sanford | Worldwide Creative Partner: Fred Levron | Designer/Animation Director: Edward Deng, Alter Ego | Music & Voice Director: Mark Domitric, Grayson Matthews | Casting: Shasta Lutz, Jigsaw Casting | Public Relations: Shannon Stephaniuk, Glossy

2018 Facebook Mobile Marketing Award

Award: Gold
Company: American Express Canada
Campaign: American Express Canada Cobalt Card Launch
Agencies: Mindshare Canada, North Strategic & Notch Video

Credits:  Primary Manager/Director: N/A | Creative Director: N/A | Art Director: N/A | Copywriter: N/A | Planner/Strategist: N/A | Account Lead: N/A | Team Lead: N/A | Media Planner: N/A | Media Buyer: N/A | Other Team Members: Mindshare Canada, North Strategic & Notch Video

 

Award: Silver
Company: PFLAG Canada
Campaign: Destination Pride
Agency: FCB/SIX

Credits:  Creative Director: Ian Mackenzie | Art Director: Devon Williamson | Copywriter: James Ly | Planner/Strategist: John Fung, Zac Matheson | Account Lead: Andrea Barrett, Shalta Dicaire Fardin | Associate Creative Director: Dave Laing | Associate Creative Director: Krystle Mullin | Experience Designer: Patrick Stolk-Ramaker | Associate Creative Director: Andrew Bernardi | Associate Design Director: Stuart Thursby | Project Manager: Ashley Whitaker | Project Manager: Khizra Arshad | Digital Producer: Gillian Morrison | VP, Head of Data and Technology: Jacob Ciesielski | Director of Technology: Madara Ranawake | EVP, Strategy: Anna Percy-Dove | Manager, Data Analytics, Andrew Yang | QA Manager, Data and Technology, Lina Vaisman | President: Andrea Cook | Producer: Lindsay Hann | User Experience: Kristy Pleckaitis | Front End Developers: Heung Lee, Jonathan Sanford | Worldwide Creative Partner: Fred Levron | Designer/Animation Director: Edward Deng, Alter Ego | Music & Voice Director: Mark Domitric, Grayson Matthews | Casting: Shasta Lutz, Jigsaw Casting | Public Relations: Shannon Stephaniuk, Glossy

 

Award: Bronze
Company: McDonald's Restaurants of Canada
Campaign: McDonald's Mobile Order Pay Launch
Agency: OMD Canada

Credits:  Primary Manager/Director: Raffaele Ricchio, OMD | Creative Director: Tricia Piasecki, Cossette | Art Director: Andrew Bernardi, Cossette | Copywriter: Lee Cristiano, Cossette | Planner/Strategist: Raffaele Ricchio, OMD | Account Lead: Jammie Ogle, OMD | Team Lead: Raffaele Ricchio, OMD | Media Planner/Buyer: Raffaele Ricchio, OMD | Agency: Cossette | Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Group Creative Director: Simon Clancy | Creative Director(s): Tricia Piasecki, Tina Vahn, Ed Morris, Guy Moore | Senior Art Director/Designer: Andrew Bernardi | Senior Copywriter: Lee Cristiano | Agency Producer: Colleen Floyd | Senior Production Artist: Graham Washer

Senior Retoucher: Trevor Gauthier | Studio Director: Raquel Mullen | Motion Designer/AD: Fabien Sulchiron (Tonic DNA) | SVP, Strategy: Scott McKay | Account Coordinator: Megan Smith | Account Executive: Erika Streisfield | Account Supervisor: Carmen Steger Group | Account Director: Shawna Hayman | SVP, Managing Director: Kathy McGuire | Media Agency: OMD Canada | Managing Director: Jammie Ogle | Associate Director of Digital: Raffaele Ricchio| Client: McDonald’s Restaurants of Canada Limited| Chief Marketing Officer & SVP: Antoinette Benoit | National Marketing Officer: Hope Bagozzi | Digital Officer: Lara Skripitsky| Senior Manager, Advertising, Media & Partnerships: Solange Bernard | Senior Marketing Manager: Jean-Guillaume Bertola | National Marketing Supervisor: Benson Huynh

2018 Snapchat AR Marketing Award

Award: Gold
Company: Pepsi Canada
Campaign: Snap it with Pepsi
Agency: BBDO Toronto

Credits:  CCO: Denise Rossetto, Todd Mackie | Creative Director: ACD: Matt Hubbard, Mike Schonberger | Art Director: Mike Schonberger | Copywriter: Matt Hubbard | Planner/Strategist: Ed Caffyn | Account Lead: Jennifer Jones | Team Lead: Jennifer Jones | Media Planner: OMD Canada | Media Buyer: OMD Canada | Sr. Account Planner: Travis St.Denis  | Account Supervisor: Hailey Scott  | Account Coordinator: Marianella Aguillera  | Production Company: Flare Toronto  | Executive Producer: Dave Lembke  | Director: Javier Aguillera  | DOP: Stuart Campbell  | Producer: Rob Plaxton  | PM: Thomas Morgan  | Post House: Rooster Executive  | Producer: Melissa Kahn  | Editor: Marc Langley  | Audio House: Vapor RMW  | Producer: Kat Stewart  | Online: Fort York  | VFX Editor: Mike Bishop  | Producer: Armen Bunag  | SGL Studios: Rosanne Woodley | Sr. Print Production Manager Kay Izzard | Art Buyer: John Rodrigues | Sr. Production Artist Jason Rooney | Sr. Production Artist: Jano Kirijian | Retouching Department Manager: Richard Jose | Pre-Media Specialist: Matt Eves | VP Director, SGL Studios

 

Award: Silver
Company: The Hershey Company
Campaign: Twizzlers- Snap for a Twist Snapchat Lens
Agency: Anomaly

Credits:  Primary Manager/Director: Candace Borland | Creative Director: Jamie Marcovitch | French Creative Director: Jack Latulippe | Art Director: Iva Prkacin | Copywriter: Roni Gellert | Planner/Strategists: Matt Michels & Stefanie Jesney | Account Leads: Daria Lysenko & Erin Wilbur | Executive Creative Directors: Pete Breton & Dave Douglass | CEO: Franke Rodriguez | Head of Client Services: Bryden McDonald | Account Supervisor: Rosemary Chau | Agency Producers: Alora May & Ziyad | Patail Designer: Melissa Zeta | Production Company: Unreasonable Studios | Photographer: Laura Crowell | Production Company Producer: Shane Yuhas | Illustrator: Laurel Fisher | Microsite Developer: Promotion Watch | Lens Developer: Snap Inc | Media Agency: UM | Client: The Hershey Company | Marketing Manager: Visit Dixit | Marketing Manager: Jessica Charbonneau | Assistant Marketing Manager: Carly Cowman

 

Award: Bronze
Company: Brigitte Smith and Sarah Kavanagh
Campaign: Government of Canada - Recruitment Campaign
Agency: Cossette Media

Credits:  Media Planners: Kristi Cater, Caroline Gray | Media Buyer: Marjorie Brousseau | Cossette Media - Media planner: Cindy Saindon | Cossette Media - National Supervisor: Annie Dubois | Snapchat – Representatives: Serene Thio, Jenny Stencel | Snapchat - Creative Strategists: Matthew Shore, Daniel Klimitz

2018 YouTube Creative Storytelling Award

Award: Gold
Company: RBC
Campaign: RBCxMusic - Music Makes You
Agency: Grip Limited

Credits:  Primary Manager/Director: Nathalie Leduc | Creative Directors: Dave Chiavegato, Rich Pryce-Jones | Art Director: Julia Morra | Copywriter: Trevor Gourley | Planner/Strategist: Matt Mier | Account Director: Dustin Norwood | Team Leads: Dave Chiavegato, Rich Pryce-Jones | Grip Limited:  Creative Directors: Dave Chiavegato, Rich Pryce-Jones | ACD, Writer: Trevor Gourley | ACD, Art Director: Julia Morra | Editor: Mark D'Amico | Agency Producer: Tricia Lapidario | Group Account Director: Nathalie Leduc | Account Director: Dustin Norwood | Account Manager: Nick Roelofsen | Account Coordinator: Fanny Dickson | Strategist: Matt Mier
| RBC:  Marketing Director: Shannon Cole | Marketing Managers: Andrew Kooren, Jeffrey Lindsay | Marketing Coordinators: Lauren Beattie, Amara Nwogu