CMA Awards Gala 2019

Congratulations to the 2020 CMA Award Winners! 2021 Awards Entries open in May!

If you have not heard from CMA regarding your trophy pickup and are a submitter, please contact awards@thecma.ca.

Order Additional Trophies

If you'd like to order additional trophies, please complete the form below. Each trophy is $189 + tax plus $25 shipping. Please note that your trophy will be printed exactly as you specify, so please double check before you submit. To order a different trophy, please complete a separate form. This form is simply to collect trophy details; an email will be sent to you with billing information and how to pay after January 4 when orders are placed. Trophies will be shipped week of January 18.

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TD

Canada Post    Environics Analytics   FacebookLinkedIn

IGM Financials kaiser lachance doubleverify Mastercard Sobeys

Accenture    captivate   Tandem   cision   delvinia Encore   Triangles

Adobe     4d     Microsoft

M Company Nabs    harry rosen    Skip the dishes   Tim Hortons

 

marketer
Congratulations to This Year's Winners!

It takes a team of Clients and Agencies working together to deliver on Strategy, Creativity & Results.

Automotive

Brand Building

Award: Gold
Campaign: Greatest Outback of all Time (GOOAT)
Client: Subaru Canada
Agency: Zulu Alpha Kilo

In order to drive sales of the all-new Subaru Outback and connect with a younger audience, we launched a breakthrough campaign that defied category conventions of car advertising. That led to record sales of over 3,000 vehicles (20% above target) in the first three months of launch – making it Subaru Canada’s most successful product launch ever.

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Directors: Susie Lee, Jonathan Smith
Art Directors: Michael Siegers, Alem Duranovic
Writers: Jonah Flynn, Jackson Kemp
Agency Producer: Revital Grunberg, Houng Ngui, Allison Dick
Account Team: David Tremblay, Tony Ciccia, James Farquharson
Planning Team: Tim Hopkins, Carly Miller
Developer: Kyle Collins
Client: Subaru Canada
Clients: Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang
French Agency: Rinaldi
Media Agency: OMD
Media Team: Michelle Jairam, Martine Farrow, Cobi Grein
Production House: Spy Films
Director: Fatal Farm
Production House Executive Producer: Natalia Winardi
Production House Producer: Vanessa Lenarduzzi
Director of Photography: Todd Duym
Editing Company: Zulubot
Editor: Jay Baker
Online: Alter Ego
Special Effects: Darren Achim/Eric Perrella
Animation: Ian Flaig, Tom Wolstenholme
Colourist: Eric Whipp
Post Producer: Pallavi Joshi-Firby
Audio Post Facility/Music House: Eggplant Music & Sound
Audio Director: Adam Damelin
Producer: Nicola Treadgold
Engineer: Nathan Handy
Photographer: Noel Hendrickson.
Studio Artist: Jeannette Downes
Retouching: Brandon Dyson
Photographer: Noel Hendrickson

 

Award: Silver
Campaign: Hyundai Made for Those Who Drive Hockey
Client: Hyundai Auto Canada Corp.
Agency: Innocean Worldwide Canada Inc.

Credits:
Innocean Worldwide Canada
CEO: Peter Kwan
COO: Norm Melamed
SVP, Client Business: Christine Smith
Account Director: Jennifer Green
Account Executive: Michael Friedman
Executive Creative Director: Ian MacKellar
Creative Director (Art Director): Bill Newbery, Bart Smith
Creative Director (Writer): Ian MacKellar, Don Embree
Executive Producer: Alina Prussky
SVP, Media Operations: Spiro Paravantes
Group Buying Director: Fiona Swanek
Media Director: Tania Cuch
Senior Media Supervisor: Estelle Nguyen

Hyundai Auto Canada Corp.
President & CEO: Don Romano
Marketing Director: Lawrence Hamilton
National Manager, Marketing Communications: Vito Sacchetti
Manager, Digital Advertising & Social Media Marketing: Jennifer Songvilay
Brand Advertising Specialist: Megan Farr
Manager, Events & Sponsorship Marketing: David Quon
Sponsorship & Events Specialist: Nicole Tady
Manager, Customer Loyalty & Retention: Marni Steele
Senior CRM Specialist: Adriana Hernandez Ott
Executive Coordinator, Marketing: Glenn Choi"

 

Business Impact

Award: Gold
Campaign: Greatest Outback of all Time (GOOAT)
Client: Subaru Canada
Agency: Zulu Alpha Kilo

In order to drive sales of the all-new Subaru Outback and connect with a younger audience, we launched a breakthrough campaign that defied category conventions of car advertising. That led to record sales of over 3,000 vehicles (20% above target) in the first three months of launch – making it Subaru Canada’s most successful product launch ever.

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Directors: Susie Lee, Jonathan Smith
Art Directors: Michael Siegers, Alem Duranovic
Writers: Jonah Flynn, Jackson Kemp
Agency Producer: Revital Grunberg, Houng Ngui, Allison Dick
Account Team: David Tremblay, Tony Ciccia, James Farquharson
Planning Team: Tim Hopkins, Carly Miller
Developer: Kyle Collins
Client: Subaru Canada
Clients: Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang
French Agency: Rinaldi
Media Agency: OMD
Media Team: Michelle Jairam, Martine Farrow, Cobi Grein
Production House: Spy Films
Director: Fatal Farm
Production House Executive Producer: Natalia Winardi
Production House Producer: Vanessa Lenarduzzi
Director of Photography: Todd Duym
Editing Company: Zulubot
Editor: Jay Baker
Online: Alter Ego
Special Effects: Darren Achim/Eric Perrella
Animation: Ian Flaig, Tom Wolstenholme
Colourist: Eric Whipp
Post Producer: Pallavi Joshi-Firby
Audio Post Facility/Music House: Eggplant Music & Sound
Audio Director: Adam Damelin
Producer: Nicola Treadgold
Engineer: Nathan Handy
Photographer: Noel Hendrickson.
Studio Artist: Jeannette Downes
Retouching: Brandon Dyson
Photographer: Noel Hendrickson

 

Award: Silver
Campaign: Hyundai Made for Those Who Drive Hockey
Client:
Hyundai Auto Canada Corp.
Agency: Innocean Worldwide Canada Inc.

Credits:
Innocean Worldwide Canada
CEO: Peter Kwan
COO: Norm Melamed
SVP, Client Business: Christine Smith
Account Director: Jennifer Green
Account Executive: Michael Friedman
Executive Creative Director: Ian MacKellar
Creative Director (Art Director): Bill Newbery, Bart Smith
Creative Director (Writer): Ian MacKellar, Don Embree
Executive Producer: Alina Prussky
SVP, Media Operations: Spiro Paravantes
Group Buying Director: Fiona Swanek
Media Director: Tania Cuch
Senior Media Supervisor: Estelle Nguyen

Hyundai Auto Canada Corp.
President & CEO: Don Romano
Marketing Director: Lawrence Hamilton
National Manager, Marketing Communications: Vito Sacchetti
Manager, Digital Advertising & Social Media Marketing: Jennifer Songvilay
Brand Advertising Specialist: Megan Farr
Manager, Events & Sponsorship Marketing: David Quon
Sponsorship & Events Specialist: Nicole Tady
Manager, Customer Loyalty & Retention: Marni Steele
Senior CRM Specialist: Adriana Hernandez Ott
Executive Coordinator, Marketing: Glenn Choi"

 

Customer Experience

Award: Gold
Campaign: Hyundai Made for Those Who Drive Hockey
Client: Hyundai Auto Canada Corp.
Agency: Innocean Worldwide Canada Inc.

Rather than take the obvious approach of "we're fans too" that is often employed by our peers, Hyundai chose instead to connect meaningfully with hockey fans and participants by engaging drivers around the role we play in helping get them and their players to and from every practice, workout, game, tournament delivering real business impact through both traditional channels as well as live events and online engagement.

Credits:
Innocean Worldwide Canada
CEO: Peter Kwan
COO: Norm Melamed
SVP, Client Business: Christine Smith
Account Director: Jennifer Green
Account Executive: Michael Friedman
Executive Creative Director: Ian MacKellar
Creative Director (Art Director): Bill Newbery, Bart Smith
Creative Director (Writer): Ian MacKellar, Don Embree
Executive Producer: Alina Prussky
SVP, Media Operations: Spiro Paravantes
Group Buying Director: Fiona Swanek
Media Director: Tania Cuch
Senior Media Supervisor: Estelle Nguyen

Hyundai Auto Canada Corp.
President & CEO: Don Romano
Marketing Director: Lawrence Hamilton
National Manager, Marketing Communications: Vito Sacchetti
Manager, Digital Advertising & Social Media Marketing: Jennifer Songvilay
Brand Advertising Specialist: Megan Farr
Manager, Events & Sponsorship Marketing: David Quon
Sponsorship & Events Specialist: Nicole Tady
Manager, Customer Loyalty & Retention: Marni Steele
Senior CRM Specialist: Adriana Hernandez Ott
Executive Coordinator, Marketing: Glenn Choi"

 

Engagement

Award: Gold
Campaign: Greatest Outback of all Time (GOOAT)
Client: Subaru Canada
Agency: Zulu Alpha Kilo

In order to drive sales of the all-new Subaru Outback and connect with a younger audience, we launched a breakthrough campaign that defied category conventions of car advertising. That led to record sales of over 3,000 vehicles (20% above target) in the first three months of launch – making it Subaru Canada’s most successful product launch ever.

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Directors: Susie Lee, Jonathan Smith
Art Directors: Michael Siegers, Alem Duranovic
Writers: Jonah Flynn, Jackson Kemp
Agency Producer: Revital Grunberg, Houng Ngui, Allison Dick
Account Team: David Tremblay, Tony Ciccia, James Farquharson
Planning Team: Tim Hopkins, Carly Miller
Developer: Kyle Collins
Client: Subaru Canada
Clients: Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang
French Agency: Rinaldi
Media Agency: OMD
Media Team: Michelle Jairam, Martine Farrow, Cobi Grein
Production House: Spy Films
Director: Fatal Farm
Production House Executive Producer: Natalia Winardi
Production House Producer: Vanessa Lenarduzzi
Director of Photography: Todd Duym
Editing Company: Zulubot
Editor: Jay Baker
Online: Alter Ego
Special Effects: Darren Achim/Eric Perrella
Animation: Ian Flaig, Tom Wolstenholme
Colourist: Eric Whipp
Post Producer: Pallavi Joshi-Firby
Audio Post Facility/Music House: Eggplant Music & Sound
Audio Director: Adam Damelin
Producer: Nicola Treadgold
Engineer: Nathan Handy
Photographer: Noel Hendrickson.
Studio Artist: Jeannette Downes
Retouching: Brandon Dyson
Photographer: Noel Hendrickson

 

Award: Silver
Campaign: Hyundai Tucson Retention Program
Client: Hyundai Auto Canada Corp.
Agency: Innocean Worldwide Canada Inc.

Credits:
Innocean Worldwide Canada
CEO: Peter Kwan
COO: Norm Melamed
SVP, Client Business: Christine Smith
Account Director: Jennifer Green
Account Supervisor: Beruzka Coluccio
CRM Strategist: Marilyn Perelshtein
Executive Creative Director: Ian MacKellar
Art Director: Sanna Kula
Writer: Scott Sickle
Project Manager: Charlene Leong, Jessica Meneguzzi, Jessica Rinaldi
Design: Russel Grant
Content: Amy Friel, Michelle Abramowitz
Email Developer: Richard Power
Database Services: Deloitte

Hyundai Auto Canada Corp.
President & CEO: Don Romano
Marketing Director: Lawrence Hamilton
National Manager, Marketing Communications: Vito Sacchetti
Manager, Customer Loyalty & Retention: Marni Steele
Senior CRM Specialist: Adriana Hernandez Ott
Executive Coordinator, Marketing: Glenn Choi"

 

Innovative Media

Award: Gold
Campaign: Greatest Outback of all Time (GOOAT)
Client: Subaru Canada
Agency: Zulu Alpha Kilo / OMD

In order to drive sales of the all-new Subaru Outback and connect with a younger audience, we launched a breakthrough campaign that defied category conventions of car advertising. That led to record sales of over 3,000 vehicles (20% above target) in the first three months of launch – making it Subaru Canada’s most successful product launch ever.

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Directors: Susie Lee, Jonathan Smith
Art Directors: Michael Siegers, Alem Duranovic
Writers: Jonah Flynn, Jackson Kemp
Agency Producer: Revital Grunberg, Houng Ngui, Allison Dick
Account Team: David Tremblay, Tony Ciccia, James Farquharson
Planning Team: Tim Hopkins, Carly Miller
Developer: Kyle Collins
Client: Subaru Canada
Clients: Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang
French Agency: Rinaldi
Media Agency: OMD
Media Team: Michelle Jairam, Martine Farrow, Cobi Grein
Production House: Spy Films
Director: Fatal Farm
Production House Executive Producer: Natalia Winardi
Production House Producer: Vanessa Lenarduzzi
Director of Photography: Todd Duym
Editing Company: Zulubot
Editor: Jay Baker
Online: Alter Ego
Special Effects: Darren Achim/Eric Perrella
Animation: Ian Flaig, Tom Wolstenholme
Colourist: Eric Whipp
Post Producer: Pallavi Joshi-Firby
Audio Post Facility/Music House: Eggplant Music & Sound
Audio Director: Adam Damelin
Producer: Nicola Treadgold
Engineer: Nathan Handy
Photographer: Noel Hendrickson.
Studio Artist: Jeannette Downes
Retouching: Brandon Dyson
Photographer: Noel Hendrickson

 

Award: Silver
Campaign: Hyundai Made for Those Who Drive Hockey
Client: Hyundai Auto Canada Corp.
Agency: Innocean Worldwide Canada Inc.

Credits: "Innocean Worldwide Canada
CEO: Peter Kwan
COO: Norm Melamed
SVP, Client Business: Christine Smith
Account Director: Jennifer Green
Account Executive: Michael Friedman
Executive Creative Director: Ian MacKellar
Creative Director (Art Director): Bill Newbery, Bart Smith
Creative Director (Writer): Ian MacKellar, Don Embree
Executive Producer: Alina Prussky
SVP, Media Operations: Spiro Paravantes
Group Buying Director: Fiona Swanek
Media Director: Tania Cuch
Senior Media Supervisor: Estelle Nguyen

Hyundai Auto Canada Corp.
President & CEO: Don Romano
Marketing Director: Lawrence Hamilton
National Manager, Marketing Communications: Vito Sacchetti
Manager, Digital Advertising & Social Media Marketing: Jennifer Songvilay
Brand Advertising Specialist: Megan Farr
Manager, Events & Sponsorship Marketing: David Quon
Sponsorship & Events Specialist: Nicole Tady
Manager, Customer Loyalty & Retention: Marni Steele
Senior CRM Specialist: Adriana Hernandez Ott
Executive Coordinator, Marketing: Glenn Choi"


Award: Bronze
Campaign: Toronto Ford Dealers Association - Mustang WeChat Game
Client: TORONTO AREA CUSTOM FORD DEALERS INC. & , Ford Motor Company of Canada, Eastern Market Area
Agency: Ethnicity Matters Through the “Mustang WeChat campaign”, Ford became the first brand in the Canadian automotive industry to create a mobile mini driving game on the H5 WeChat platform. It successfully generated a database of strong qualified leads that are now open to making Mustang their next automotive purchase.

Credits:
Agency -
Partner, Co-Founder – Howard Lichtman
Senior Account Director – Wendy Castillo
Account Director – Brian Tong
Associate Creative Director – Riki Yao
Senior Media Planner – Chris Tsoi

Client -
General Manager - Darcy Chisamore
Marketing Manager - Scott Kuzma"

Business

Brand Building

Award: Bronze
Campaign: The Mount Pearl Anthem
Client: City of Mount Pearl
Agency: Target

The Mount Pearl Anthem was powered by a comprehensive digital, social media, and publicity campaign. The song was on iTunes and Spotify. The video went viral. And the campaign generated enthusiastic notoriety and over $350,000 of earned media across North America and the world — in the first ten days alone.

Credits:
Creative Director: Jason Hill
Art Director: Grant Cleland, Jason Hill
Writer: Sean Atkinson
Agency Producer: Jessica Hill, Jane Hall
Group Account Director: Jessica Hill
Account Director: Jane Hall
Strategy Team: Jessica Hill, Jane Hall, Noel O'Dea
Planner: Noel O’Dea
Director: TJ Derry
Cinematographer: TJ Derry
Executive Producers: Jessica Hill, Jane Hall, Allison Lawee
Producer: Dead Icon Collective, Target
Music: Didier Tovel
Audio: SNDWRx
Editor: David De Carlo
Post Production: Rooster
Colourist: David De Carlo
Visual Effects: Taylor McWade, Dave De Carlo
Animation: Kate Ballard, Fort York VFX"

Award: Silver
Campaign: TLC
Client: Air Canada
Agency: FCB

Credits:
Agency Credits: FCB | Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Group Creative Directors: Andrew MacPhee, Jeremiah McNama | Group Account Director: Ravi Singh | Account Director: Olivier Barreau | Account Executive: Marlène Boutin-Masse | Broadcast Producer: Tess Waisglass
| Director of Planning: Marie-Nathalie Poirier
Production Company: Holiday Films | Director: Adam Reid | Executive | Producer: Amalie Bruun | DOP: Doug Koc
Editing House: Saints | Editor: Aaron Dark | Executive Producer: Michelle Rich
Online facility / Colour transfer: Alter Ego | Colourist: Eric Whipp | Flame artist: David Whiteson | Producer: Jane Garrah
Music House: Apollo Studios | Engineer: Ethan Myers | Executive Creative Director: Daenen Bramberger | Executive Producer: Tom Hutch"

Award: Gold
Campaign: Financial Fairness
Client: Bank of Montreal
Agency: FCB

Women grow up in a culture that tells them they are bad with money. They are constantly served the cultural narrative that women are reckless and incapable around finances. Is it any wonder that so many of them believe it? BMO has set out to fight gender bias in the financial system by addressing the root causes of women’s financial disempowerment.

Credits:
Client: BMO |Head, Marketing and Strategy: Catherine Roche | VP North American Brand & Social Media: Jennifer Carli |Director, Brand Advertising: Shelley Johnsen |Manager, Brand Management & Enterprise Marketing: Kaleigh MacMaster
Creative Agency: FCB Canada | Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Group Creative Directors: Andrew McPhee, Jeremiah McNama | Associate Creative Director: Elma Karabegovic | Copywriter: Shannon McCarroll | Broadcast Producer: Anne-Marie Martignago | VP, Managing Director: Tracy Little | VP, Group Account Director: Erin Howes | Account Director: Allison Lochhead | Account Supervisor: Ali Gayowski | Project Manager: Camille vanGroll | Chief Strategy Officer: Shelley Brown | Planning Director: Eryn LeMesurier
Production Company: Untitled Films | Director: Hubert Davis | Executive Producer: Peter Davis | Line Producer: Trudy Turner | DOP: Kiel Milligan
Editorial: Rooster Post Production | Editor: Michelle Czukar | Executive Producer: Samantha MacLaren
Post Production: Alter Ego | Colourist: Eric Whipp | flame Artist: Darren Achim
Music: Apollo | Music Director/Composer - Apollo: Daenen Bramberger | Executive Producer - Apollo: Tom Hutch
Casting: Jigsaw Casting | Shasta Lutz
Media Agency: UM | VP Client Business Partner: Kate Mateer | Group Director: Tim Davies | Director, Connection Planning: Katey Gault | Account Manager: Rachel Pearson | Campaign Manager, Social: Alex Perkes | Director, Performance: Hailey Smith | Associate Director, Programmatic Strategy: Isaac Bunn | Senior Associate, Campaign Manager: Sai Dubakka"

 

Business Impact

Award: Gold
Campaign: Microsoft UpDev
Client: Microsoft
Agency: Intercept

When it comes to B2B technology purchases, developers are an important member of the buying committee. UpDev was a net new, account-based marketing campaign that celebrated outstanding lead developers with a custom Funko Pop doppelganger and empowered broader developer teams with an immersive learning journey.

Credits:
Client:
Senior Integrated Marketing Manager: Cassaundra Laundry
Integrated Marketing Manager: Patrick Vuong
Product Marketing Manager: Adarsha Datta
Product Marketing Manager: Kim Noel

Agency:
Creative Directors: Richard Pay, Andrew Au
Artist: Claudia Chan
Account VP: Shaheen Yazdani
Account Lead: Jennifer Jesson"

 

Award: Bronze
Campaign:
Payroll Matters
Client:
Intuit Canada
Agency:
Edelman Canada

Credits:
"Intuit Canada:
Kelly-Ann Massingberd, Group Marketing Manager
Ambrose Fung, Senior Product Marketing Manager
Sarah Triantafillou, Head of Communications
Lorance Smith, Principle Visual Designer
Jennifer Kotsopoulos, Senior Marketing Manager
Graham Campbell, Senior Business Data Analyst
Joanna Macari, Senior Display Marketing Manager
Andrew D’Abreu, Senior Product Manager
Matt Dykeman, Senior Performance Marketing Manager
Mohammad Awaidah, SEO Marketing Manager

Edelman Canada:
Andrew Simon, Chief Creative Officer
Tamara Sulliman, VP, Director of Production
Matt Smith, Associate Creative Director
Scott Tavener, Associate Creative Director
Harmeet Singh, Intermediate Writer
Michael Thomson, Senior Vice President
Mitch Bell, Account Director
Magdalena Gizicki, Insights Director
Erin Meagher, Account Manager
Callandre Peters, Account Manager
Lauren Neate, Senior Analyst
Meika English, Account Executive "

 

Award: Silver
Campaign: #StandWithOwners
Client: TELUS Business
Agency: Behaviour

Credits:
Client Team: TELUS
VP, Marketing: Roi Ross
Director, Marketing: Tristan Retelsdorf
Manager, Marketing: Adam Bloom
Senior Marketing Communications Manager: Tasha Caruso
Senior Marketing Communications Manager: Ryan Stark
Marketing Communications Manager: Alexandra Lamba
Senior Marketing Manager: Josh Bower

Agency: Behaviour
Lead: Greg Kerr
Executive Creative Director: Ben Pobjoy
Director of Strategy: Gina Nasuti
Director of Strategy: Sara Ross
Design Director: Cassie Scowcroft
Graphic Designer: Samantha Sequeira
Copywriter: Jaclyn Manishen
Group Account Director: Matt Binnington
Account Director: Jade Kleinman
Account Supervisor: Andrew Marshall
Account Manager: Nadine Krelove
Account Coordinator: Hilary Davis
With Scott O’Hara and Tim Foran
Video Production: Now Creative
Producer: April Hossain
Director, Editor: Daniel Francavilla
Portraits Production:
Photographer: Fannie-Laurence Dube-Dupuis, Montreal
Photographer: Kayla Rocca, Toronto
Photographer: Jason Stang, Calgary
Photographer: Lindsay Siu, Vancouver"

 

Customer Experience

Award: Gold
Campaign: Microsoft UpDev
Client: Microsoft
Agency: Intercept
When it comes to B2B technology purchases, developers are an important member of the buying committee. UpDev was a net new, account-based marketing campaign that celebrated outstanding lead developers with a custom Funko Pop doppelganger and empowered broader developer teams with an immersive learning journey.

Credits:
Client:
Senior Integrated Marketing Manager: Cassaundra Laundry
Integrated Marketing Manager: Patrick Vuong
Product Marketing Manager: Adarsha Datta
Product Marketing Manager: Kim Noel

Agency:
Creative Directors: Richard Pay, Andrew Au
Artist: Claudia Chan
Account VP: Shaheen Yazdani
Account Lead: Jennifer Jesson"

 

Award: Silver
Campaign: ADCC All-Nighter Webathon
Client: The Advertising and Design Club of Canada
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Writer: Nick Asik, Jackson Kemp, Dan Cummings
Art Director: Jenny Luong, Michael Romaniuk, Vic Bath
Designer: Jeff Watkins, Vince Rozas, Zoe Kim
Client: Advertising & Design Club of Canada
Clients: Michelle Ovcaric, Andrew Simon
Account Team: Erin McManus, Nina Bhayana, Rob Feightner
Planner: Tim Hopkins
Digital Producer: Michael Oshell
Senior Producer: Rebecca Adams
Editor: Felipe Chaparro, Ashlee Mitchell, Jessie Posthumous, Noah Mroueh
Post Production Producer: Sarah Dayus
Post Production: Zulubot
Studio Director: Greg Heptinstall
Studio Artist: Ashleigh O’Brien, Jeannette Downes, Andrew Martin
Audio House: 6Degrees
Host: Christian Goutsis"

 

Award: Bronze
Campaign: Ingram CX Express Multicast Series
Client: Cisco
Agency: Ingram Micro Canada

Credits:
Marketing Account Managers: Michael Pilaroscia and Azhar Khan
Sales Lead: Bibi Sofowote
Content Writer: Marilyn Hall
Web Design and CMS: Steve Brown
Creative Designer: Nakis Partheniou
Creative Director: Emily Ward"

 

Engagement

Award: Silver
Campaign: The Mount Pearl Anthem
Client: City of Mount Pearl
Agency: Target

Credits:
Creative Director: Jason Hill
Art Director: Grant Cleland, Jason Hill
Writer: Sean Atkinson
Agency Producer: Jessica Hill, Jane Hall
Group Account Director: Jessica Hill
Account Director: Jane Hall
Strategy Team: Jessica Hill, Jane Hall, Noel O'Dea
Planner: Noel O’Dea
Director: TJ Derry
Cinematographer: TJ Derry
Executive Producers: Jessica Hill, Jane Hall, Allison Lawee
Producer: Dead Icon Collective, Target
Music: Didier Tovel
Audio: SNDWRx
Editor: David De Carlo
Post Production: Rooster
Colourist: David De Carlo
Visual Effects: Taylor McWade, Dave De Carlo
Animation: Kate Ballard, Fort York VFX"

 

Award: Gold
Campaign: KaWine & Dine
Client: Raptors Republic
Agency: Rethink

Ka’Wine and Dine, a fan led campaign by Raptors Republic, allowed restaurants and businesses nationally and eventually globally to get in on the NBA playoff buzz by offering free food for life to Raptors star player Kawhi Leonard. Custom badges were made in real time and made available on KawineAndDine.com. The rest of the campaign lived on social and the Raptors Republic site.

Credits:
Creative Director: joel Holtby. Mike Dubrick
Executive Creative Director: Aaron Starkman
Writer: Mike Dubrick
Art Director: Joel Holtby
Developer: Brad Stapleton
Strategist: Sean McDonald, Julian Morgan
Producer: Wes Schyngera, Narine Artinian, Erica Metcalfe
Account Manager: Sara Lemmermeyer, Rob Jankowski
Illustrator: Brandon Methner
Designer: Joel Holtby, Jake Lim"

 

Award: Bronze
Campaign: Salesforce Canada - Growing in Canada
Client: Salesforce
Agency: Narrative

Credits:
Salesforce:
Gema Rayo – Senior Director, Marketing Communications
Rebecca Kates – Communications Manager
Danielle Elliott – Senior Manager, Product & Customer Marketing

Agency
Sarah Spence – Managing Director
Cathy Mitchell – Senior Vice President
Jessica Swan – Account Director
Katie Mills – Senior Account Manager
Tory Nash – Senior Account Manager
Samantha Sartor – Associate Account Manager
Kaitlin Copp – Account Coordinator
Debbie Chan – Creative Director
Katherine Flores – Senior Creative
Lisa Riedel – Event Manager
Eugene Makhouleen - Associate Analytics Director"

 

Innovative Media

Award: Silver
Campaign: Microsoft UpDev
Client: Microsoft
Agency: Intercept

Credits:
Client:
Senior Integrated Marketing Manager: Cassaundra Laundry
Integrated Marketing Manager: Patrick Vuong
Product Marketing Manager: Adarsha Datta
Product Marketing Manager: Kim Noel

Agency:
Creative Directors: Richard Pay, Andrew Au
Artist: Claudia Chan
Account VP: Shaheen Yazdani
Account Lead: Jennifer Jesson"

 

Award: Bronze
Campaign: ADCC All-Nighter Webathon
Client: The Advertising and Design Club of Canada
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Writer: Nick Asik, Jackson Kemp, Dan Cummings
Art Director: Jenny Luong, Michael Romaniuk, Vic Bath
Designer: Jeff Watkins, Vince Rozas, Zoe Kim

Client: Advertising & Design Club of Canada
Clients: Michelle Ovcaric, Andrew Simon
Account Team: Erin McManus, Nina Bhayana, Rob Feightner
Planner: Tim Hopkins
Digital Producer: Michael Oshell
Senior Producer: Rebecca Adams
Editor: Felipe Chaparro, Ashlee Mitchell, Jessie Posthumous, Noah Mroueh
Post Production Producer: Sarah Dayus
Post Production: Zulubot
Studio Director: Greg Heptinstall
Studio Artist: Ashleigh O’Brien, Jeannette Downes, Andrew Martin
Audio House: 6Degrees
Host: Christian Goutsis"

 

Award: Gold
Campaign: KaWine & Dine
Client: Raptors Republic
Agency: Rethink

Ka’Wine and Dine, a fan led campaign by Raptors Republic, allowed restaurants and businesses nationally and eventually globally to get in on the NBA playoff buzz by offering free food for life to Raptors star player Kawhi Leonard. Custom badges were made in real time and made available on KawineAndDine.com. The rest of the campaign lived on social and the Raptors Republic site.

Credits:
Creative Director: joel Holtby. Mike Dubrick
Executive Creative Director: Aaron Starkman
Writer: Mike Dubrick
Art Director: Joel Holtby
Developer: Brad Stapleton
Strategist: Sean McDonald, Julian Morgan
Producer: Wes Schyngera, Narine Artinian, Erica Metcalfe
Account Manager: Sara Lemmermeyer, Rob Jankowski
Illustrator: Brandon Methner
Designer: Joel Holtby, Jake Lim

Consumer Products

Brand Building

Award: Bronze
Campaign: We Do New
Client: Canadian Tire Retail
Agency: Touché!

Credits: Touché!

 

Award: Silver
Campaign: Pour Perfectly
Client: Kraft Heinz
Agency: Rethink

Credits:
Creative Director: Mike Dubrick, Joel Holtby
Executive Creative Director: Aaron Starkman
Art Director: Hayley Hinkley
Writer: Jacquelyn Parent
Illustrator: Erin Maguire
Strategist: Julian Morgan, Sean McDonald
Producer: Alex Butt
Production Coordinator: Spencer Houghton
Print Producer: Narine Artinian
Production Company: FUZE reps, Crimson Fish
Photographer: Adrian Armstrong
Retoucher: Adora Beatty
Editor: Dustin Gamble
Post Production: R+D Productions
Grading: Alter Ego
Colourist: Conor Fisher
Audio House: Vapor Music
Group Account Director: Amy Greenspoon
Account Director: Kai De Bruyn Kops
Account Manager: Sarah Shiff
Chief Marketing Officer: Dana Somerville
Head of Brand Communications & Innovation: Nina Patel
Senior Brand Manager: Brian Neumann"

Award: Gold
Campaign: Stick Together for Small Business
Client: Kraft Peanut Butter
Agency: Rethink

Stick Together for Small Businesses launched at the onset of COVID-19 to encourage Canadians to stick together to help small businesses. KPB donated ad space to these local shops to drive awareness of their current offerings. The campaign saw 8,898,924 earned media impressions and more significantly, the businesses saw an immediate lift in sales.

Credits:
CCO: Aaron Starkman
Creative Director: Mike Dubrick
Art Director: Nick Noh
Writers: Jordan Darnbrough, Karine Doucet
Strategists: Sean McDonald, Hannah Newport
Producers: Anna Tricinci, Todd Harrison
Production Coordinator: Spencer Houghton
Editor (In house): Tyler Erdelac
Group Account Director: Amy Greenspoon
Account Manager: Allie Kennedy
Account Manager: Catherine Blouin-Mainville
Audio House: Vapor Music
Audio Director: Ted Rosnick
Audio Engineer: Art Mullin

Head of Brand Build Communications & Innovation: Nina Patel
Senior Brand Manager: Daniel Gotlib
Brand Manager: Jacqueline Chao"

 

Business Impact

Award: Silver
Campaign: Google Home X Toronto Raptors - The Smart Home
Client: Google Toronto
Agency: Maple Leaf Sports & Entertainment – Global Partnerships

Credits: "Client Lead: Alex Marks
Creative Director: Keith Leinweber
Art Director: Mario Soriano
Copy Writer + Strategist: Aalum Jaffer
Planner: Ben Che
Account Lead: Conor Clarance
Media Planner + Buyer: Kelly Olive
Other Team Members: Andrew Rapsey, Amanda, Hsueh, Galen Davies, Mark Starkey"

 

Award: Gold
Campaign: Curing the Comments
Client: Ricola
Agency: FUSE Create

By speaking our audience’s language, then giving it a twist, Ricola demonstrated symptom relief in a way that was different from anything else in the category. “Curing the Comments” meant we were able to deliver a breakthrough message of efficacy, without sacrificing any of Ricola’s distinct brand identity.

Credits:
Name: Tim Gray
Role: Animator
Company: Independent

Name: Steve Miller
Role: Executive Creative Director
Company: FUSE Create

Name: Ryan Fox
Role: Senior Art Director
Company: FUSE Create

Name: Sam Rudykoff
Role: Copywriter
Company: FUSE Create

Name: Brett Wills
Role: Account Director
Company: FUSE Create

Name: Giselle Basso
Role: Account Supervisor
Company: FUSE Create

Name: Natasha Gomes
Role: Product Manager
Company: FUSE Create

Name: Steve Alegrias
Role: Digital Media Director
Company: FUSE Create

Name: Alok Ummat
Role: Director or Marketing
Company: Ricola Canada Inc."

 

Award: Bronze
Campaign: AXE - Choc Chunk One
Client: Unilever
Agency: U-Studio

Credits:
Dave Carey, Managing Director, UStudio (OLIVER)
Bernardo Andrada, Executive Creative Director, UStudio (OLIVER)
Delia Zaharelos, Business Director, UStudio (OLIVER)
Phil Smith, Associate Creative Director, UStudio (OLIVER)
Stephen O’Connor, Associate Creative Director, UStudio (OLIVER)
Matt Engel, Copywriter, UStudio (OLIVER)
John Seykora, Sr. Art Director, UStudio (OLIVER)
Shannon King, Copywriter, UStudio (OLIVER)
Kathleen To, Creative Producer, UStudio (OLIVER)
Lauren Himel, Social Media Specialist, UStudio (OLIVER)
Venus Tsang, Content Strategy Lead, UStudio (OLIVER)
Carlos Bolivar, Content Lead, UStudio (OLIVER)"

 

Engagement

Award: Gold
Campaign: Pears - Pure since 1807
Client:
Unilever International
Agency: MIKADO International In response to COVID-19, Pears Soap launched a public service style activation that featured a video reminding people to frequently wash their hands for 20 seconds. It was aimed primarily at the South Asian Canadian audience but as a popular legacy brand, it was designed to be inclusive and appeal to a wider audience.

Credits: Account Director: Vikas Arora - Marketing Manager: Amita Gurumurthy - Chief Creative Officer: Brooke Hinkle - Creative Director: Nahil Khalife

 

Innovative Media

Award: Silver
Campaign: Pour Perfectly
Client: Kraft Heinz
Agency: Rethink

Credits:
Creative Director: Mike Dubrick, Joel Holtby
Executive Creative Director: Aaron Starkman
Art Director: Hayley Hinkley
Writer: Jacquelyn Parent
Illustrator: Erin Maguire
Strategist: Julian Morgan, Sean McDonald
Producer: Alex Butt
Production Coordinator: Spencer Houghton
Print Producer: Narine Artinian
Production Company: FUZE reps, Crimson Fish
Photographer: Adrian Armstrong
Retoucher: Adora Beatty
Editor: Dustin Gamble
Post Production: R+D Productions
Grading: Alter Ego
Colourist: Conor Fisher
Audio House: Vapor Music
Group Account Director: Amy Greenspoon
Account Director: Kai De Bruyn Kops
Account Manager: Sarah Shiff
Chief Marketing Officer: Dana Somerville
Head of Brand Communications & Innovation: Nina Patel
Senior Brand Manager: Brian Neumann"

 

Award: Gold
Campaign: Heinz Ketchup Puzzle
Client: Kraft Heinz
Agency: Rethink When social distancing and self-isolation became the norm, a nostalgic favourite began trending in our social feeds — the puzzle. Heinz knows that good things take time, so they decided to release what might be the slowest puzzle ever made — 570 pieces all in identical Heinz Ketchup red.

Credits:
Creative Director: Mike Dubrick, Joel Holtby
Executive Creative Director: Aaron Starkman
Art Director: Zachary Bautista
Writer: Geoff Baillie
Designer: Erin Maguire
Strategist: Julian Morgan, Sean McDonald
Producer: Anna Tricini, Todd Harrison
Print Producer: Narine Artinian
Photographer: Alex Butt
Editor: Tyler Erdelac
Audio House: Vapor Music
Audio Engineer: Art Mullin
Group Account Director: Amy Greenspoon
Account Director: Kai De Bruyn Kops
Account Manager: Allie Kennedy
Chief Marketing Officer: Dana Somerville
Head of Brand Communications & Innovation: Nina Patel
Senior Brand Manager: Brian Neumann"

 

Award: Bronze
Campaign: Toronto Raptors x adidas AM4 World Champs Shoe
Client: adidas Canada
Agency: Maple Leaf Sports & Entertainment

Credits:
adidas Canada
VP, Brand adidas: Stew Smith
Director of Marketing: Angela Blyth
Director of Sports Marketing: Jeff Mcdonell
Designer: Richard Campos
Director of Business Unit: George Azcurra
Trade Marketing: Helen Truong
Licensed / MLSE Communications Lead: Kailey Chappell
Basketball Comms: Christian Domingo
Sales: Sean Petit

Toronto Raptors
Brand Strategy + Program Execution: Josh Graham, Meghann O’Hara-Fraser
Creative Design: Louis Cohen, Sr. Art Director
Retail + Sales: Mark Blanchard + Glenn Knight
Digital Development and Strategy: Tarun Swaroop, Jim O’Mara, Jenna Furigay, Leila Tisdall
Partnership Account Team: Patrick Bakker, Tory Harris, Alex Gillan
Partnership Strategy: Aalum Jaffer"

Consumer Services

Brand Building

Award: Bronze
Campaign: Halifax Thunderbirds Branding + Launch
Client: Halifax Thunderbiirds
Agency: The Northern Creative

Credits:
Creative Director - Ben Bennett
Creative Director - Don Veinish
Creative Director - Matthew Smith
Creative Director - Tim Foster
Art Director - Ben Bennett
Art Director - Matthew Smith
Art Director - Tim Foster
Copywriter - Don Veinish
Copywriter - Ben Bennett
Director - Ben Bennett
Editor - Ben Bennett
Sound Engineer - Joe Di Profio
Direct of Photography - Kevin Fraser
Colour Artist - Scott Thorne
Agency Design Partner - Dose Media
Client - John Catallano
Client - Charlie Ragusa
Director of Photography - Becky Parsons
Editor - Jim Patriquin"

Award: Gold
Campaign: Projecting Hope
Client: Cineplex
Agency: Zulu Alpha Kilo In the midst of the COVID-19 pandemic, as Canadians craved the shared experiences we usually take for granted, Cineplex set out to create movie magic. In a one-time performance, a larger-than-life movie screening offered a moment of escape for residents of a Toronto condominium, and generated social media results more than twice the brand norm.

Credits:
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Associate Creative Director/ Copywriter: Dan Cummings
Associate Creative Director/Art Director: Vic Bath
Agency Producer: Houng Ngui
Account Team: Mike Sutton, Matt Sinuita, Jenn Gaidola-Sobral
Planning Team: Heather Segal
Client: Cineplex
Clients: Dan McGrath, Sara Moore, Lauren Aitchison, Cathryn Levine
Production Company: Zulubot
Directors: Vic Bath, Dan Cummings
Executive Producer: Tom Evans
Producer: Colleen Allen
Director of Photography: Adam Griffiths
Camera Operator: Kyle Chappell
Camera Assistant: Chris Greef
Production Assistant: Shannon McCormack
Editing Company: Zulubot
Editor: Max Lawlor
Online: Alex Boothby
Transfer: Felipe Chaparro
Sound design: Noah Mroueh"

Award: Silver
Campaign: Something Here Will Change You
Client: Spectacular Northwest Territories
Agency: Brand Momentum Inc. & Outcrop Communications

Credits:
Spectacular Northwest Territories (Client) – Cathie Bolstad & Joel Walton
Brand Momentum – Kyle Tettman & Kylie Ring
Outcrop Communications – Jen Hayward & Mike Olsen
Punch Canada – Tianna Goguen & Emily Wilchesky"

 

Business Impact

Award: Silver
Campaign: No Excuses Day
Client: SCENE
Agency: Elemental

Credits:
Head of Strategy, Elemental: Dustin Brown – VP Client Services, Elemental: Justin Haberman – Account Executive, Elemental: Lindsay Chase – ACD, Elemental: Matt Sadowski – ACD, Elemental: Scott Fess – Copywriter, Elemental: Kevin Hamilton – Art Director, Elemental: Samantha Bailey – Marketing Director, SCENE: Lindsay Norton – Senior Manager, Marketing, SCENE: Susan LeBlanc – Senior Manager, Marketing, SCENE: Paige Maxwell – Manager, Marketing, SCENE: Jessica Drozd – Marketing Coordinator, SCENE: Kabir Sanwal – Marketing Coordinator, SCENE: Sydney Barber – Partnership Coordinator, SCENE: Wilson Wong – Marketing Manager, SCENE: Kaitlin D’Silva – Marketing Director, Cineplex: Avery Ironside – Marketing Manager, Cineplex: Stephanie Critelli – Marketing Coordinator, Cineplex: Alexandra Stewart – Senior Manager, Trademarks & Marketing Law, Cineplex: Elizabeth Manley – Scotiabank: Mackenzie Williams-White – Search Engine People: Elphie Galanakis – Search Engine People: Davida Ander – Bond Brand Loyalty: Billy Gee – Bond Brand Loyalty: Kelsey Whalen – Bond Brand Loyalty: Graham Prentice – William Thomas Digital: Katelyn Kendrick – William Thomas Digital: Alice Keogh – VMC Media: Kelly Dutton – VMC Media: Sarah Howarth – Rock-It Promotions: Tonisha Bath – Hill+Knowlton Strategies: Margaret O'Donoghue – Cineplex Media: Lesley Taylor – Cineplex Media: Jeffrey Garner

 

Award: Gold
Campaign: We treat people like people
Client: WestJet
Agency: Rethink

The airline industry has long had a bad reputation for putting profits first and guests second. Guests get bumped off flights due to needless overbooking. Delays prevent them from arriving to their destination on time. And, they’re often met with customer service agents who emit a cold indifference and serve disrespect.

After extensive social listening, we discovered that it’s commonplace for travelers to compare their experience to being herded like cattle.
WestJet tapped in to this insight to prove that unlike other airlines who treat you like cattle, we treat people like people. WestJet never overbooks flights, is the most on-time airline in Canada and has been voted Trip Advisors best airline in Canada for three years running. Their culture is built on care - where guests and employees are the priority.

The airline launched a campaign featuring 60, 30, 15 and 6s spots that took the cattle metaphor literally, trading disgruntled competitor airline guests for a herd of cows who can only watch WestJet guests in envy as they effortlessly board their flights. The campaign also circulated through WestJet’s owned channels including social, web, and WestJet Magazine. With a small media budget we knew the creative would need to do the heavy lifting and make every view count.

This was WestJet’s best performing campaign to date. Persuasion was within the 96th percentile and affinity within the 82nd percentile. 150k in revenue came from the campaign landing page alone. Beyond this, the campaign was picked up across numerous publications, with unpaid exposure broadening our reach.

Across the board, the response was clear- WestJet once again found a way to tap into the core aspect that separates them from their competitors: treating people like people.

Credits:
xecutive Creative Director: Aaron Starkman
Creative Director: Dhaval Bhatt, Mike Dubrick
Writer: Mike Dubrick, Dhaval Bhatt
Art Director: Loretta Lau
Executive Producer: Simon Dragland, Rita Popielak
Director of Photography: Mark Zibert, Eric Kaskens
Head of Strategy: Sean McDonald
Strategist: Hannah Newport
Broadcast Producer: Anna Tricinci, Clair Galea
Art Director: Eric Kaskens
Director: Mark Zibert
Producer: Simon Dragland, Rita Popielak
Service Production Company: Falca
Managing Partner/EP: Jeronimo Pellicer Hummelsheim
Line Producer: Marc Gallen
Post-Production House: Saints Editorial
Editor: Ross Birchall
Assistant Editor: Paula Hicks and Kerstin Juby
Executive Producers: Michelle Lee
VFX House: The Vanity
Executive Producer: Stephanie Pennington
Colour: Andrew Exworth
Producer: Kayla Baxter
Lead VFX Artist: Sean Cochrane
VFX Artists: Naveen Srivastava, Kaelem Cahill, Michael Medeiros, Andres Farlow, Noah Matikainen
CG: Shed Inc
Music House: Vapor
Executive Producer: Lindsey Bates
Music Producer: Ted Rosnick
Sound Engineer: Ryan Chalmers
Music Rights Clearance: Francois Lachance
Account Services: Amanda Dornan, Sara Lemmermeyer, Malcolm D'Souza
Chief Commercial Officer: Arved von zur Muehlen
Vice President, Marketing Communications: Richard Bartrem
Director, Marketing Communications: Rob Daintree"

 

Award: Bronze
Campaign: WestJet - Uninfluenced
Client: WestJet
Agency: OLIVER Agency

Credits:
Dave Carey, Managing Director, OLIVER
Bernardo Andrada, Executive Creative Director, OLIVER
Steve Bicknell, Business Director, OLIVER
David Giovando, Creative Director, OLIVER
Jon Seykora, Sr Art Director, OLIVER
Katherine Locsin, Integrated Designer, OLIVER"

 

Customer Experience

Award: Silver
Campaign: Projecting Hope
Client: Cineplex
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Associate Creative Director/ Copywriter: Dan Cummings
Associate Creative Director/Art Director: Vic Bath
Agency Producer: Houng Ngui
Account Team: Mike Sutton, Matt Sinuita, Jenn Gaidola-Sobral
Planning Team: Heather Segal
Client: Cineplex
Clients: Dan McGrath, Sara Moore, Lauren Aitchison, Cathryn Levine
Production Company: Zulubot
Directors: Vic Bath, Dan Cummings
Executive Producer: Tom Evans
Producer: Colleen Allen
Director of Photography: Adam Griffiths
Camera Operator: Kyle Chappell
Camera Assistant: Chris Greef
Production Assistant: Shannon McCormack
Editing Company: Zulubot
Editor: Max Lawlor
Online: Alex Boothby
Transfer: Felipe Chaparro
Sound design: Noah Mroueh"

 

Award: Gold
Campaign: No Excuses Day
Client: SCENE
Agency: Elemental

To celebrate hitting 10MM members, SCENE launched ‘No Excuses Day’ – an 8-week, nation-wide campaign that encouraged everyone to abandon their excuses and get together. Inspiring creative and special partner offers increased brand favourability, member acquisition, and card activity, making this the most successful campaign in SCENE history.

Credits: Head of Strategy, Elemental: Dustin Brown – VP Client Services, Elemental: Justin Haberman – Account Executive, Elemental: Lindsay Chase – ACD, Elemental: Matt Sadowski – ACD, Elemental: Scott Fess – Copywriter, Elemental: Kevin Hamilton – Art Director, Elemental: Samantha Bailey – Marketing Director, SCENE: Lindsay Norton – Senior Manager, Marketing, SCENE: Susan LeBlanc – Senior Manager, Marketing, SCENE: Paige Maxwell – Manager, Marketing, SCENE: Jessica Drozd – Marketing Coordinator, SCENE: Kabir Sanwal – Marketing Coordinator, SCENE: Sydney Barber – Partnership Coordinator, SCENE: Wilson Wong – Marketing Manager, SCENE: Kaitlin D’Silva – Marketing Director, Cineplex: Avery Ironside – Marketing Manager, Cineplex: Stephanie Critelli – Marketing Coordinator, Cineplex: Alexandra Stewart – Senior Manager, Trademarks & Marketing Law, Cineplex: Elizabeth Manley – Scotiabank: Mackenzie Williams-White – Search Engine People: Elphie Galanakis – Search Engine People: Davida Ander – Bond Brand Loyalty: Billy Gee – Bond Brand Loyalty: Kelsey Whalen – Bond Brand Loyalty: Graham Prentice – William Thomas Digital: Katelyn Kendrick – William Thomas Digital: Alice Keogh – VMC Media: Kelly Dutton – VMC Media: Sarah Howarth – Rock-It Promotions: Tonisha Bath – Hill+Knowlton Strategies: Margaret O'Donoghue – Cineplex Media: Lesley Taylor – Cineplex Media: Jeffrey Garner

 

Award: Bronze
Campaign:
GROW by Facebook
Client:
Facebook
Agency:
Mosaic

Credits:
Marijke Waddell - Marketing Lead at Facebook, Andrea Van Leeuwen - Country Marketing Director at Facebook, Richelle Westhafer - Event Lead at Facebook, Isabella Arnao - Marketing at MKTG, Sonya Furdyk - Marketing Manager at Facebook, Chloe McKenzie - Director at Mosaic, Caitlin Stevenson - Director at Mosaic

 

Engagement

Award: Bronze
Campaign:
SCENE New Member Onboarding
Client: SCENE
Agency:
William Thomas Digital

Credits:
Greg Elliott – Managing Director - William Thomas Digital
Alice Keogh – Senior Director, Client Delivery - William Thomas Digital
Anne Chudy – Director, Strategy - William Thomas Digital
Tim Cormick – Director, Strategy - William Thomas Digital
Ron Ramos – Director, Marketing Technology - William Thomas Digital
Ian Hoar – Director, Development - William Thomas Digital
Molly Berman - Digital Designer - William Thomas Digital
Olga Kham - Developer - William Thomas Digital
Kailey Borg - Account Manager - William Thomas Digital
Ryan Giff - Executive Director Partnerships - SCENE
Susan LeBlanc - Senior Manager, Acquisition & Brand Marketing - SCENE
Matthew Seagrim - Managing Director - SCENE
Aryana Heit - Marketing Manager - SCENE
Sydney Strimas-Pollack - Marketing Coordinator - SCENE"

 

Award: Gold
Campaign: No Excuses Day
Client: SCENE
Agency: Elemental

To celebrate hitting 10MM members, SCENE launched ‘No Excuses Day’ – an 8-week, nation-wide campaign that encouraged everyone to abandon their excuses and get together. Inspiring creative and special partner offers increased brand favourability, member acquisition, and card activity, making this the most successful campaign in SCENE history.

Credits:
Head of Strategy, Elemental: Dustin Brown – VP Client Services, Elemental: Justin Haberman – Account Executive, Elemental: Lindsay Chase – ACD, Elemental: Matt Sadowski – ACD, Elemental: Scott Fess – Copywriter, Elemental: Kevin Hamilton – Art Director, Elemental: Samantha Bailey – Marketing Director, SCENE: Lindsay Norton – Senior Manager, Marketing, SCENE: Susan LeBlanc – Senior Manager, Marketing, SCENE: Paige Maxwell – Manager, Marketing, SCENE: Jessica Drozd – Marketing Coordinator, SCENE: Kabir Sanwal – Marketing Coordinator, SCENE: Sydney Barber – Partnership Coordinator, SCENE: Wilson Wong – Marketing Manager, SCENE: Kaitlin D’Silva – Marketing Director, Cineplex: Avery Ironside – Marketing Manager, Cineplex: Stephanie Critelli – Marketing Coordinator, Cineplex: Alexandra Stewart – Senior Manager, Trademarks & Marketing Law, Cineplex: Elizabeth Manley – Scotiabank: Mackenzie Williams-White – Search Engine People: Elphie Galanakis – Search Engine People: Davida Ander – Bond Brand Loyalty: Billy Gee – Bond Brand Loyalty: Kelsey Whalen – Bond Brand Loyalty: Graham Prentice – William Thomas Digital: Katelyn Kendrick – William Thomas Digital: Alice Keogh – VMC Media: Kelly Dutton – VMC Media: Sarah Howarth – Rock-It Promotions: Tonisha Bath – Hill+Knowlton Strategies: Margaret O'Donoghue – Cineplex Media: Lesley Taylor – Cineplex Media: Jeffrey Garner

 

Award: Silver
Campaign: Send a Solo
Client: Desjardins
Agency: Humanise Collective / Bleublancrouge

Credits:
Clients: Desjardins
Bjorn Brushcke – VP, Marketing & Client Communications, Ontario, Atlantic and West
Lora Kavanagh - Strategy Director
Michele Pascoe - Senior Marketing Advisor
Barbara Billinger - Marketing Advisor
Véronique Dupuis – Media Planner
Advertising Agency: Humanise Collective / Bleublancrouge
Executive Creative Director : Chris Dacyshyn
Executive Creative Director : Julie Markle
Art Director : Julie Markle
Art Director : Devon Williamson
Copywriter : Chris Dacyshyn
Copywriter : Jennifer Wilson
VP, General Manager : Joumana Oweida
Director Of Client Services : Sam Pollock
Account Supervisor : Carlos Game Garcia
Strategist : Ismael Neiva
Agency Producer : Brenda Surminski
Media Director : Julie Kerr
Campaign Manager : Hugo Tourigny
Media Analyst : Antoine LaSalle
Media Buyer : Julie Robitaille
Digital Director : Genevieve O’Keefe
Digital Strategist : Charles Nantel
Director : Chris Muir /Radke
Executive Producer : Scott Mackenzie /Radke
Executive Producer : Tony DiMarco /Radke
Executive Producer : Scott Smith /Radke
Editor : Mariam Fahmy
Editor : David James Findlay
Senior Colourist : Eric Whipp/ Alter Ego
Post Producer: Shenny Jaffer/ Alter Ego
Music And Sound Director : Joey Serlin/ Vapor Music
Executive Audio Producer : Kailee Nowosad/ Vapor Music
Casting Director : Shasta Lutz/ Jigsaw Casting"

 

Innovative Media

Award: Gold
Campaign: Flight Light
Client: WestJet
Agency: Rethink

Long regarded as the friendly upstart airline from Calgary, we realized that WestJet had a unique opportunity to connect with a new group of business travellers for whom they recently introduced a new suite of premium offerings.
The most significant pain point faced by business travellers was being away from the ones they loved. We created the WestJet Flight Light, a nightlight that projects a travelling parent’s flight path onto their child’s bedroom ceiling to connect parents with their children. WestJet was able to positively resonate with a new audience by tapping into the core aspect that separates them from their competitors: care.

Credits:
Executive Creative Director: Aaron Starkman
Creative Director: Dhaval Bhatt
Writer: Geoff Baillie
Art Director: Alexandra McGuirk-Penedo
Strategist: Sean McDonald, Hannah Newport
Account Director: Amanda Dornan
Account Manager: Sara Lemmermeyer
Product Development Team: Frolic Studio, Amsterdam
Producer: Francesca Marchese
Director: Duncan Christie
Editor: Allison Gordon
VFX: Tendril
Audio: Grayson Matthews
Agency Producers: Kyle Hicks, Sarah Vingoe
Casting: Mann Casting
Colour: Nice Shoes, Phil Choe"

 

Award: Silver
Campaign: Road Trip Republic
Client: Visit California
Agency: Appnovation

Credits:
Vice President, Experience Design, Appnovation: Anton Morrison
Group Account Director, Appnovation: Derek Lucchese
Associate, Experience, Appnovation: Jenny Cho
Coordinator, Experience, Appnovation: Nikie Zuo
Coordinator, Experience, Appnovation: Saad Shahid
Senior Associate, Technology, Appnovation: Serge Fomin
Senior Associate, Strategy, Appnovation: Sanaz Shokravi
Senior Manager, Technology, Appnovation: Darren Louie
Coordinator, Technology, Appnovation: Kiran Brar
Director, Delivery, Appnovation: Shawna Barnes
Project Manager, Delivery, Appnovation: Victoria Wilson
Gwynne Spann, Director of Consumer Content, Visit California
Jeff Tang, Consumer Web Content Manager, Visit California
Kayla Bell, Marketing Manager, Visit California
Lucas Himovitz, Content Coordinator, Visit California"

 

Martech

Award: silver
Campaign: SCENE New Member Onboarding
Client: SCENE
Agency: William Thomas Digital

Credits:
Greg Elliott – Managing Director - William Thomas Digital
Alice Keogh – Senior Director, Client Delivery - William Thomas Digital
Anne Chudy – Director, Strategy - William Thomas Digital
Tim Cormick – Director, Strategy - William Thomas Digital
Ron Ramos – Director, Marketing Technology - William Thomas Digital
Ian Hoar – Director, Development - William Thomas Digital
Molly Berman - Digital Designer - William Thomas Digital
Olga Kham - Developer - William Thomas Digital
Kailey Borg - Account Manager - William Thomas Digital
Ryan Giff - Executive Director Partnerships - SCENE
Susan LeBlanc - Senior Manager, Acquisition & Brand Marketing - SCENE
Matthew Seagrim - Managing Director - SCENE
Aryana Heit - Marketing Manager - SCENE
Sydney Strimas-Pollack - Marketing Coordinator - SCENE"

 

Award: Gold
Campaign: Flight Light
Client: WestJet
Agency: Rethink

Long regarded as the friendly upstart airline from Calgary, we realized that WestJet had a unique opportunity to connect with a new group of business travellers for whom they recently introduced a new suite of premium offerings.
The most significant pain point faced by business travellers was being away from the ones they loved. We created the WestJet Flight Light, a nightlight that projects a travelling parent’s flight path onto their child’s bedroom ceiling to connect parents with their children. WestJet was able to positively resonate with a new audience by tapping into the core aspect that separates them from their competitors: care.

Credits:
Executive Creative Director: Aaron Starkman
Creative Director: Dhaval Bhatt
Writer: Geoff Baillie
Art Director: Alexandra McGuirk-Penedo
Strategist: Sean McDonald, Hannah Newport
Account Director: Amanda Dornan
Account Manager: Sara Lemmermeyer
Product Development Team: Frolic Studio, Amsterdam
Producer: Francesca Marchese
Director: Duncan Christie
Editor: Allison Gordon
VFX: Tendril
Audio: Grayson Matthews
Agency Producers: Kyle Hicks, Sarah Vingoe
Casting: Mann Casting
Colour: Nice Shoes, Phil Choe"

 

Award: Bronze
Campaign: Road Trip Republic
Client: Visit California
Agency: Appnovation

Credits:
Vice President, Experience Design, Appnovation: Anton Morrison
Group Account Director, Appnovation: Derek Lucchese
Associate, Experience, Appnovation: Jenny Cho
Coordinator, Experience, Appnovation: Nikie Zuo
Coordinator, Experience, Appnovation: Saad Shahid
Senior Associate, Technology, Appnovation: Serge Fomin
Senior Associate, Strategy, Appnovation: Sanaz Shokravi
Senior Manager, Technology, Appnovation: Darren Louie
Coordinator, Technology, Appnovation: Kiran Brar
Director, Delivery, Appnovation: Shawna Barnes
Project Manager, Delivery, Appnovation: Victoria Wilson
Gwynne Spann, Director of Consumer Content, Visit California
Jeff Tang, Consumer Web Content Manager, Visit California
Kayla Bell, Marketing Manager, Visit California
Lucas Himovitz, Content Coordinator, Visit California

Financial

Brand Building

Award: Gold
Campaign: Lamorne
Client: Bank of Montreal
Agency: FCB

As people increasingly bank online, how do you deliver a human touch without relying on human interaction? BMO had to redefine what the most human experience in banking really meant – banking built around people, with products and tools that adapt to their world, instead of asking them to fit into ours.

Credits:
Agency Credits: FCB | Chief Creative Officers: Nancy Crimi-Lamanna, Jeffrey Hilts |Group Creative Directors: Andrew McPhee, Jeremiah McNama | Art Directors: Michael Morelli, Ben Playford, Cindy Navarro, Hussein Rumaithi | Writers: Marty Hoefkes, Josh Haupert, Sara Radovanovich, Caleb McMullen | Broadcast Producer: Anne-Marie Martignago | VP, Managing Director: Tracy Little | VP, Group Account Director: Erin Howes | Account Director: Allison Lochhead | Account Supervisor: Ali Gayowski | Chief Strategy Officer: Shelley Brown | Senior Planner: Eryn LeMesurier
Production House: Steam Films | Director: Benji Weinstein | DP: Brian Newman | Executive Producer: Krista Marshall | Producer: Andrew Graham | Production Manager: Alan Kuipers
Editing House: Saints Editorial | Editor: Aaron Dark | Producer: Tory Osler/Michelle Rich | Assistant Editor: Kelsey Dale-McGrath
Online: Alter Ego | Artist: Eric Perrella | Producer: Pallavi Joshi-Firby
Casting House: Powerhouse Casting | Casting Directors: Tristan Abraham, Andrew Hayes
Audio House: Apollo Studios | Music Director: Daenen Bramberger | Executive Producer: Tom Hutch | Engineer: Ethan Myers"

 

Award: Bronze
Campaign: Cross-Border
Client: BMO
Agency: FCB
Credits:

Client:
BMO | CMO Business-to-Business Marketing, Events & Design: Rick Kuwayti | Head of Marketing, B2B & Personal Wealth Advertising: Grace Mistry | Head of Thought Leadership Content: Kim Hanson |Senior Marketing Manager: Mani Oller |Marketing Manager: Kristin Danekas | Co-Head B2B Marketing: Jill Hankee | Director B2B Marketing: Kelly Zegler | Senior Manager B2B Marketing: Melanie Elliott
Creative Agency: FCB | Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Group Creative Directors: Jennifer Rossini, Les Soos | Copywriter: Jon Dawe | Art Director: Jerry Yang | EVP, Managing Director: Tracy Little| VP, Group Account Director: Jessica Lax | Group Account Director: Paisley McNair | Account Supervisor: Leore Davids | Chief Strategy Officer: Shelley Brown | Senior Strategist: Eryn LeMesurier | Integrated Producers: Camille VanGroll, Kendra Plantt
Studio: Fuelcontent | Production Artists: Leslie Couto, Melad Jajou, Gasper Barone, Aspenn Richards, Yana Zinovyeva | Proofreader: Ashleigh Smith
Media Agency: UM | VP Client Business Partner: Kate Mateer | Director, Connection Planning: Katey Gault"

 

Award: Silver
Campaign: Onlia Brand Launch
Client: Onlia
Agency: DDB Canada

Credits:
Client: Onlia Holding Inc.
President: Pieter Louter
Chief Marketing Officer: Bonny Van Rest
Head of Marketing: Olivia Van Eyk
UX/IU Designer: Danial Tablas

Creative Agency: DDB Canada
Chief Creative Officer: Brent Choi
Executive Creative Director: Erin Kawalecki
Copywriters: Alex Manahan, Rebecca Skinulis, Laura Sadler
Art Directors: George Lin, Mariam Alqasim
Agency Producer: Vivian Poon
VP, Client Engagement: Sheng Sinn
Account Supervisor: Carly Andrews
VP, Strategy: Graham Candy

PR Agency: DDB PR
Managing Director: Martine Levy
Group Account Director: Julia Stein
Account Manager: John Bowes, Abby Daez, Ranjit Dhatt

Media Agency: Media Experts
Group Account Director: George Huovinen
Senior Mediasystems Designer: Julia Chriss
Senior Media Planner: Daniel Juhasz"

 

Business Impact

Award: Bronze
Campaign: Client Appreciaton Day
Client: CIBC
Agency: FUSE Create

Credits:
Raechelle Dias, Consultant, Content & Social Media Marketing, CIBC | Todd Bennie, Sr. Manager, Brand Marketing, CIBC | Laura Amantea, Sr. Director, Marketing Communications, CIBC | Barret Van Allen, Director, Marketing Communications, CIBC | Heather Anderson, Director, Brand, CIBC | Lesley Skilling, Sr. Manager, Owned Channels, CIBC | Christina Vetro, Sr. Manager, Client Experience, CIBC | Natasha Gan, Manager, Agile Sales, CIBC | Esther Benzie, VP Marketing & Client Communications, CIBC | Spencer Bell, Director of Photography/Editor, Independent | Anthony Mayes, Director of Production, FUSE Create | Amanda Fusco, Production Manager, FUSE Create | Ryan Fox, Senior Art Director, FUSE Create | Cristina Markham, Senior Copywriter, FUSE Create | Steve Miller, Executive Creative Director, FUSE Create | Lindsay Ditkofsky, Group Account Director, FUSE Create | Blair Elliot, Account Supervisor, FUSE Create | Ashley Sommerville, Account Director, FUSE Create | Andrea Barrett, Group Account Director, FCB6 | Natasha Gan, Agile Digital Sales, CIBC Digital Channels | Ratna Shankar, Account Director, MediaCom

 

Award: Silver
Campaign: BMO #FanFini Jersey Swap
Client: Bank of Montreal
Agency: UM Worldwide

Credits:
BMO - #FanFini Jersey Swap CREDITS

BMO
Senior Manager, Brand & Sponsorship advertising – Mélanie Miron
Manager, Brand & Sponsorship advertising – Ann-Marie Beauchemin

UM
VP, Group Account Director – Sebastien Houle
Supervisor, Media Buying – Nancy Asselin
Connection Planner – Eloise Bissonnette

FCB
VP, Head of Creative – Sylvain Dufresne
Concept Designer/Editor – Joël Letarte
Artistic Director – Sébastien Robillard
Account Manager – Krystelle Ruest
Account Manger – Julie Simon
Account Manager – Renée-Maude Dostie
Project Manger – Paul-André House
Strategy – Marie-Nathalie Poirier
Strategy – Audraine Houel
Production – Anick Rozon

 

Award: Gold
Campaign: Hockey 24: A Film by Canada
Client: Scotiabank
Agency: The Mark

On Nov. 17th, 2019, Scotiabank asked Canadians from coast to coast to coast to join award-winning filmmakers to capture their day in community hockey. From 1000s of submissions and 100s of hours of footage, they created a feature-length documentary, watched in 500,000+ homes, that celebrates the power hockey has to inspire, teach, and unite us.

Credits:
Chief Marketing Officer, Scotiabank: Clinton Braganza – Vice President, Global Sponsorships, Scotiabank: Mike Tasevski – Director, Hockey Sponsorship, Scotiabank: Lisa Ferkul – Senior Manager, Hockey Sponsorship, Scotiabank: Nicola Peragine – Manager, Hockey Sponsorship, Scotiabank: Kaitlyn Keon – Senior Account Manager, Creative & Production Services, Scotiabank: Andrea Bolland – President, The Mark: Tracy Smith – Executive Producers: Hayes Steinberg (Chief Creative Officer, The Mark), Elsa Morena (Director of Production, The Mark), Jeremy Farncomb (Account Director, The Mark) – Senior Copywriter, The Mark: Jason Sweeney – Senior Art Director, The Mark: Kyle Scotland – Junior Copywriter, The Mark: Michael Porfirio – Junior Art Director, The Mark: Laura Vardy – Editor, The Mark: Emily Preston – Assistant Editors, The Mark: Yanyu Lung, Kaitlin Churchill – Chief Strategy Officer, The Mark: Matt Smith – VP, Head of Client Services, The Mark: Zeeshan Hussain – Account Executive, The Mark: Kyle Huson

 

Customer Experience

Award: Bronze
Campaign: TD Customer Check In
Client: TD Bank
Agency: Agency 361

Credits:
Business Partners:
VP, One TD, Branch Channel Strategy & Network Delivery- Liz Ferreira
AVP Branch Channel Strategy & Network Delivery- Nichola Douse-Marshall
Senior Manager, Branch Channel Strategy- Georgia Lazaridis
Senior Manager, Branch Channel Strategy- Amanda Dindayal
Manager, Branch Channel Strategy- Laura McKenzie
Marketing Planning:
Senior manager, Brand Transformation-Erin McCarrell
Manager, Brand Transformation- Lara Totayo
Manager, Marketing Planning- Ryan Travis
Manager, Marketing Planning- Kate Angus
Associate Manager, Branch Transformation- Joanne Mitchell
Agency 361:
VP, Creative Services & Brand Transformation- Claudine Dupont
Account Coordinator-Gurteshwar Ahluwalia
Manager, Account Services- Collin Dunn
Associate Creative Director, Copy- Greg Gray
Creative Director- David Hamilton
Art Director- Kyle Caven
Art Director - Shelley Wildeman
Producer- Joel Garcia
Production Artist- Sharon Erlick
Production Artist- Ana Barbosa
Production Artist- Luqman Gassama
Production Artist- Asem Harun
Senior Production Artist- Peter Giftopoulos
Associate Manager- Yann Maury
Proofreader- Fazia Moussouni
Proofreader- Ashley Castillo
Producer & Director- Jaime P. Heinke
Videographer/Editor- Glenn Wells
Translations- Frances Wu"

 

Award: Gold
Campaign: Jersey Swap
Client: Bank of Montreal
Agency: FCB / UM

As premier sponsor of MLS’s Montreal Impact, BMO needed to drive brand relevance with soccer fans. BMO offered Montreal Impact fans the chance to exchange any jersey from the last 25 years, no matter its condition, for a brand new one. BMO then turned the old jerseys into something that would make a difference in young fans’ lives.

Credits:
Vice-President, Head of Creative, FCB Montréal: Sylvain Dufresne | Art Director, FCB Montréal: Sébastien Robillard |Copywriter, FCB Montréal: Joël Letarte | Account Directors, FCB Montréal: Renée-Maude Dostie, Julie Simon, Krystelle Ruest | Project Manager, FCB Montréal: Paul-André House | Strategist, FCB Montréal: Marie-Nathalie Poirier | Strategist, FCB Montréal: Audraine Houel | Production, FCB Montréal: Anick Rozon | Production, SOMA: Geneviève Cabana-Proulx | Director, SOMA: Le GED | Video Editor, SOMA: Maxime Dumont | Video Editor, Rodeo FX: Érik Gagnon | VFX Coordinator, Rodeo FX: Marilou Marchand | Mixer, Lamajeure: Jacob Gauthier-Robitaille | Photographer: Christian Tremblay | Strategy and Media, UM Montréal: Sébastien Houle | Public Relations, Agence FDM: Claudia Martin

 

Award: Silver
Campaign: Mid-Autumn Festival
Client: HSBC Bank Canada
Agency: PALETTERA Inc.
Credits:
AVP Marketing Strategy & Integration: Michelle Ching
Marketing Manager: Marcella La Civita
Creative Director: Deborah Lau-Yu
Chief Executive Officer: Raymond Yu
Production Manager: Lydia Leung
Project Co-ordinator: Billy Cheung
Design and Production Team: Kate Cheng, Snowie Ku, Zoe Roech"

 

Engagement

Award: Gold
Campaign: Financial Fairness
Client: Bank of Montreal
Agency: FCB Women grow up in a culture that tells them they are bad with money. They are constantly served the cultural narrative that women are reckless and incapable around finances. Is it any wonder that so many of them believe it? BMO has set out to fight gender bias in the financial system by addressing the root causes of women’s financial disempowerment.

Credits:
Client: BMO |Head, Marketing and Strategy: Catherine Roche | VP North American Brand & Social Media: Jennifer Carli |Director, Brand Advertising: Shelley Johnsen |Manager, Brand Management & Enterprise Marketing: Kaleigh MacMaster
Creative Agency: FCB Canada | Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Group Creative Directors: Andrew McPhee, Jeremiah McNama | Associate Creative Director: Elma Karabegovic | Copywriter: Shannon McCarroll | Broadcast Producer: Anne-Marie Martignago | VP, Managing Director: Tracy Little | VP, Group Account Director: Erin Howes | Account Director: Allison Lochhead | Account Supervisor: Ali Gayowski | Project Manager: Camille vanGroll | Chief Strategy Officer: Shelley Brown | Planning Director: Eryn LeMesurier
Production Company: Untitled Films | Director: Hubert Davis | Executive Producer: Peter Davis | Line Producer: Trudy Turner | DOP: Kiel Milligan
Editorial: Rooster Post Production | Editor: Michelle Czukar | Executive Producer: Samantha MacLaren
Post Production: Alter Ego | Colourist: Eric Whipp | flame Artist: Darren Achim
Music: Apollo | Music Director/Composer - Apollo: Daenen Bramberger | Executive Producer - Apollo: Tom Hutch
Casting: Jigsaw Casting | Shasta Lutz
Media Agency: UM | VP Client Business Partner: Kate Mateer | Group Director: Tim Davies | Director, Connection Planning: Katey Gault | Account Manager: Rachel Pearson | Campaign Manager, Social: Alex Perkes | Director, Performance: Hailey Smith | Associate Director, Programmatic Strategy: Isaac Bunn | Senior Associate, Campaign Manager: Sai Dubakka"

 

Award: Silver
Campaign: Jersey Swap
Client: Bank of Montreal
Agency: FCB / UM

Credits:
Vice-President, Head of Creative, FCB Montréal: Sylvain Dufresne | Art Director, FCB Montréal: Sébastien Robillard |Copywriter, FCB Montréal: Joël Letarte | Account Directors, FCB Montréal: Renée-Maude Dostie, Julie Simon, Krystelle Ruest | Project Manager, FCB Montréal: Paul-André House | Strategist, FCB Montréal: Marie-Nathalie Poirier | Strategist, FCB Montréal: Audraine Houel | Production, FCB Montréal: Anick Rozon | Production, SOMA: Geneviève Cabana-Proulx | Director, SOMA: Le GED | Video Editor, SOMA: Maxime Dumont | Video Editor, Rodeo FX: Érik Gagnon | VFX Coordinator, Rodeo FX: Marilou Marchand | Mixer, Lamajeure: Jacob Gauthier-Robitaille | Photographer: Christian Tremblay | Strategy and Media, UM Montréal: Sébastien Houle | Public Relations, Agence FDM: Claudia Martin

 

Innovative Media

Award: Bronze
Campaign: BMO #FanFini Jersey Swap
Client: Bank of Montreal
Agency: UM Worldwide

Credits:
BMO - #FanFini Jersey Swap CREDITS

BMO
Senior Manager, Brand & Sponsorship advertising – Mélanie Miron
Manager, Brand & Sponsorship advertising – Ann-Marie Beauchemin

UM
VP, Group Account Director – Sebastien Houle
Supervisor, Media Buying – Nancy Asselin
Connection Planner – Eloise Bissonnette

FCB
VP, Head of Creative – Sylvain Dufresne
Concept Designer/Editor – Joël Letarte
Artistic Director – Sébastien Robillard
Account Manager – Krystelle Ruest
Account Manger – Julie Simon
Account Manager – Renée-Maude Dostie
Project Manger – Paul-André House
Strategy – Marie-Nathalie Poirier
Strategy – Audraine Houel
Production – Anick Rozon"

 

Award: Silver
Campaign: Hockey 24: A Film by Canada
Client: Scotiabank
Agency: The Mark

Credits:
Chief Marketing Officer, Scotiabank: Clinton Braganza – Vice President, Global Sponsorships, Scotiabank: Mike Tasevski – Director, Hockey Sponsorship, Scotiabank: Lisa Ferkul – Senior Manager, Hockey Sponsorship, Scotiabank: Nicola Peragine – Manager, Hockey Sponsorship, Scotiabank: Kaitlyn Keon – Senior Account Manager, Creative & Production Services, Scotiabank: Andrea Bolland – President, The Mark: Tracy Smith – Executive Producers: Hayes Steinberg (Chief Creative Officer, The Mark), Elsa Morena (Director of Production, The Mark), Jeremy Farncomb (Account Director, The Mark) – Senior Copywriter, The Mark: Jason Sweeney – Senior Art Director, The Mark: Kyle Scotland – Junior Copywriter, The Mark: Michael Porfirio – Junior Art Director, The Mark: Laura Vardy – Editor, The Mark: Emily Preston – Assistant Editors, The Mark: Yanyu Lung, Kaitlin Churchill – Chief Strategy Officer, The Mark: Matt Smith – VP, Head of Client Services, The Mark: Zeeshan Hussain – Account Executive, The Mark: Kyle Huson

 

Award: Gold
Campaign: Adpointment
Client: HSBC Bank Canada
Agency: Wunderman Thompson

“Adpointment” transformed billboards and transit shelters into makeshift HSBC branches to highlight the bank's greatest asset: its employees. Inviting passersby for a financial conversation, HSBC directly brought its broader perspective to prospective clients. Conversations were filmed as digital ads to further amplify the message nationwide.

Credits:
AVP Marketing Strategy & Integration: Michelle Ching
Executive Creative Director: Cory Eisentraut
Senior Copywriter: Mike Albrecht
Senior Art Director: Ryan Speziale
Account Team: Chitty Krishnappa, Sheng Sinn
Strategy: Matt Ball, Nagmeh Phelan
Head of Integrated Content: Shenny Jaffer
Production Company: Mile Inn
Director: Yan Dal Santo
Editor: John Collucci
Audio: Apollo

 

Martech

Award: Gold
Campaign: Scotiabank 365-Day Customer Engagement Program
Client: Scotiabank
Agency: William Thomas Digital A first for Scotiabank, our 365-Day Engagement Program celebrates customer loyalty innovatively using data. More than 100 data points, 62 images, and four technologies come together to create thousands of unique 1:1 customer scenarios and deliver an engaging and hyper-personalized email and web page experience.

Credits:
Greg Elliott – Managing Director - William Thomas Digital
Manny Da Silva – Practice Lead - William Thomas Digital
Anne Chudy – Director, Strategy - William Thomas Digital
Ron Ramos – Director, Marketing Technology - William Thomas Digital
Ian Hoar – Director, Development - William Thomas Digital
Fred Pakkala – Solutions Consultant - William Thomas Digital
Cody Lee – Account Manager - William Thomas Digital
Olga Kham – Developer - William Thomas Digital
Molly Berman – Digital Designer - William Thomas Digital
Larysa Rodriguez – Director, Partnerships, Segments & RESL - Scotiabank
Mackenzie Williams-White – Senior Manager, Partnerships & Rewards Marketing - Scotiabank
Carlyle Cadhit – Manager, Partnerships & Rewards Marketing - Scotiabank
Zahid Rangwala – Senior Manager, Strategic Initiatives, Loyalty & Partnerships - Scotiabank
Judyta Patla – Senior Manager, Multi-Product / Segments - Scotiabank"

Award: Silver
Campaign:
TD Customer Check In
Client:
TD Bank
Agency:
Agency 361

Credits: "
Business Partners:
VP, One TD, Branch Channel Strategy & Network Delivery- Liz Ferreira
AVP Branch Channel Strategy & Network Delivery- Nichola Douse-Marshall
Senior Manager, Branch Channel Strategy- Georgia Lazaridis
Senior Manager, Branch Channel Strategy- Amanda Dindayal
Manager, Branch Channel Strategy- Laura McKenzie
Marketing Planning:
Senior manager, Brand Transformation-Erin McCarrell
Manager, Brand Transformation- Lara Totayo
Manager, Marketing Planning- Ryan Travis
Manager, Marketing Planning- Kate Angus
Associate Manager, Branch Transformation- Joanne Mitchell
Agency 361:
VP, Creative Services & Brand Transformation- Claudine Dupont
Account Coordinator-Gurteshwar Ahluwalia
Manager, Account Services- Collin Dunn
Associate Creative Director, Copy- Greg Gray
Creative Director- David Hamilton
Art Director- Kyle Caven
Art Director - Shelley Wildeman
Producer- Joel Garcia
Production Artist- Sharon Erlick
Production Artist- Ana Barbosa
Production Artist- Luqman Gassama
Production Artist- Asem Harun
Senior Production Artist- Peter Giftopoulos
Associate Manager- Yann Maury
Proofreader- Fazia Moussouni
Proofreader- Ashley Castillo
Producer & Director- Jaime P. Heinke
Videographer/Editor- Glenn Wells
Translations- Frances Wu

Award: Bronze
Campaign: Investor Confidence Advice Program
Client: TD Bank
Agency: Agency 361/iD

Credits:
TD Marketing:
Marketing Planning Manager- Florian Baranger
Marketing Planning Manager- Anthony Campigotto
Marketing Planning Manager- Rohit Chaudhary
Marketing Planning Manager- Keira Lalonde
Senior Marketing Planning Manager- Maryanne Taylor
Senior Marketing Planning Manager- Magdalena Howard
Senior Marketing Planning Manager- Ryan Kalsi
Agency 361
Account Manager - Krissy Swim
Manager, Account Services - Collin Dunn
Associate Creative Director, Copy - Greg Gray
Creative Director - David Hamilton
Art Director - Alex Giorgio
Art Director - Jennifer Chen
Art Director - Shelley Wildeman
Multimedia Production Designer - Ron Caddigan
Senior Production Artist - Peter Giftopoulos
Production Artist - Roy Casim
Production Artist - Asem Harun
Production Artist - Sharon Erlick
Production Artist - Luqman Gassama
Freelance Production Artist - Hari Patel
Producer - Joel Garcia
Proofreader - Ashley Castillo

iD (A Partnership Between Diamond Marketing Group and Accenture Interactive):
Adam Allentuck
Alison Petrovich
Andrew Mowbray
Brenna Whyte
Brian Allen
Chad Lesch
Dave Stevenson
David Diamond
Dominic Guertin
Jesse Katzev
Jesse Pearson
Josh Diamond
Lisa Hynek
Marcio Beauclair
Max Valiquette
Mitch Steinman
Nicole Glickman
Raya Pomelkova
Roma Ahi
Shafaq Fatima
Shannon Weir
Vladimir Plouts
Will Fornuff
Thomas Kim
Caitlin Neve
Chris Lee
Britney Xiu
Lucy Cao
Jessica Joerg
Michel Cloutier
Tricia Brown
Cindy Lee
Kristina DeClark
Brent Chaters
Gregor Barry

Food and Beverage

Brand Building

Award: Bronze
Campaign: Mother Raw
Client: Mother Raw
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Design Director: Ryan Booth
Creative Directors: Catherine Allen, Ian Simpson
Designers: Ryan Booth, Gala Tanaskovic, Katina Constantinou
Writer: Monika Leck, Darren Marranca
Art Director: Adam Tuck
Account Team: Matt Sinuita, M ae Thomas
Planning Team: Heather Segal
Agency Print Producer: Teresa Bayley
Client: Mother Raw
Clients: Kristi Knowles
Studio Artist: Andrew Martin
Photographer: Shereen Mroueh
Illustrator: Angie Carlucci
Printer: Andrea Moore, Design Label Systems"

Award: Silver
Campaign: Reese The Movie: A Movie About Reese
Client: The Hershey Company
Agency: UM Worldwide

Credits:
The Hershey Company
Senior Director of Marketing – Jackson Hitchon
Senior Marketing Manager – Mathieu Gamache
Marketing Manager – Kaetlyn Graham
Assistant Marketing Manager – Andie Doan

UM
Senior Connection Planner, - Sarah Benzinger
Manager, Connection Planning - Andrea Neale
Senior Director, Connection Planning - Joanna Janisse
Manager, Investments - Boris Pancevic
Senior Buyer, Investments - Joaquin Naval

Reprise
Cadreon
Anomaly
Executive Creative Director / Partner - Pete Breton
Executive Creative Director / Partner - Dave Douglass
CEO / Partner - Franke Rodriguez
Creative Director - Jamie Marcovitch
Associate Creative Director/Writer - Marko Pandza
Associate Creative Director/Art Director - Jason Kerr
President, Managing Partner - Candace Borland
Head of Client Services - Bryden McDonald
Account Director - Erin Wilbur
Account Executive - Alexandra McCalden
Account Coordinator - Lauren Zaitz
Group Planning Director - Mahmoud El Kattan
Planner - Colin Kikcio
Head of Production - Janice Bisson
Agency Producer - Athena Kouverianos
Social Media Strategist - Stefanie Jesney
Production Business Affairs Manager - Tejaswita Desai
Production Coordinator – Kelsey Paquette
Designer - Melissa Zeta"

 

Award: Gold
Campaign: Pour Perfectly
Client: Kraft Heinz
Agency: Rethink

For decades people have been questioning the best way to get Heinz Ketchup out of its iconic glass bottle. Well, for the first time Heinz broke its silence and created a limited edition ketchup bottle with their label repositioned at an exact angle of 31° – the perfect ketchup pouring angle.

Credits:
Creative Director: Mike Dubrick, Joel Holtby
Executive Creative Director: Aaron Starkman
Art Director: Hayley Hinkley
Writer: Jacquelyn Parent
Illustrator: Erin Maguire
Strategist: Julian Morgan, Sean McDonald
Producer: Alex Butt
Production Coordinator: Spencer Houghton
Print Producer: Narine Artinian
Production Company: FUZE reps, Crimson Fish
Photographer: Adrian Armstrong
Retoucher: Adora Beatty
Editor: Dustin Gamble
Post Production: R+D Productions
Grading: Alter Ego
Colourist: Conor Fisher
Audio House: Vapor Music
Group Account Director: Amy Greenspoon
Account Director: Kai De Bruyn Kops
Account Manager: Sarah Shiff
Chief Marketing Officer: Dana Somerville
Head of Brand Communications & Innovation: Nina Patel
Senior Brand Manager: Brian Neumann"

 

Business Impact

Award: Gold
Campaign: Reese The Movie: A Movie About Reese
Client: The Hershey Company
Agency: UM Worldwide REESE’s unique, sensory eating ritual inspired an audacious idea: ‘REESE The Movie: A Movie About REESE’. This revolutionary campaign came to life via top ASMR influencers, broadcast and an innovative partnership with streaming upstart CRAVE TV, propelling REESE into the cultural conversation and driving huge lifts in brand affinity and sales.

Credits:
The Hershey Company
Senior Director of Marketing – Jackson Hitchon
Senior Marketing Manager – Mathieu Gamache
Marketing Manager – Kaetlyn Graham
Assistant Marketing Manager – Andie Doan

UM
Senior Connection Planner, - Sarah Benzinger
Manager, Connection Planning - Andrea Neale
Senior Director, Connection Planning - Joanna Janisse
Manager, Investments - Boris Pancevic
Senior Buyer, Investments - Joaquin Naval

Reprise
Social Agency

Cadreon
Addressable Agency

Anomaly
Executive Creative Director / Partner - Pete Breton
Executive Creative Director / Partner - Dave Douglass
CEO / Partner - Franke Rodriguez
Creative Director - Jamie Marcovitch
Associate Creative Director/Writer - Marko Pandza
Associate Creative Director/Art Director - Jason Kerr
President, Managing Partner - Candace Borland
Head of Client Services - Bryden McDonald
Account Director - Erin Wilbur
Account Executive - Alexandra McCalden
Account Coordinator - Lauren Zaitz
Group Planning Director - Mahmoud El Kattan
Planner - Colin Kikcio
Head of Production - Janice Bisson
Agency Producer - Athena Kouverianos
Social Media Strategist - Stefanie Jesney
Production Business Affairs Manager - Tejaswita Desai
Production Coordinator – Kelsey Paquette
Designer - Melissa Zeta"

 

Award: Bronze
Campaign: Boston Pizza 2019 Holiday Campaign
Client: Boston Pizza International
Agency: John St. Advertising

Credits:
Sr. Vice President of Marketing: Peter Blackwell - Vice President of Marketing: James Kawalecki - Sr. Director of Marketing (Formerly): Adrian Fuoco - Sr. Marketing Manager: Niels van Oyen - Associate Marketing Manager: Gabrielle Hebert

 

Award: Silver
Campaign: Whassup Again
Client: Labatt Breweries of Canada Ltd
Agency: Mosaic North America

Credits:
VP, Executive Creative Director: Jess Willis -
Creative Director: Dave Thornhill -
Associate Creative Director: Sasha Newton -
Copywriter: Dave Thornhill, Sasha Newton, Mathew Levinson -

Project Manager: Nicole Windrem -
Designer: Harpreet Singh, Katharine Lane, Nick Pilon -

VP, Client Service: Ashleigh Millar -
Director, Client Service: Danielle Bablich -
Senior Account Manager, Client Service: Dan Tallent -
Agency Producers: Marie Pierre Toure, Julia Morris, Clair Galea -
Production: Revolver Films -
Director: John Grammatico -
DP: Bobby Shore, CSC -
Line Producer: Peter Oad -
Production Designer: Benoit Morin -
Executive Producer: Luc Frappier -
Executive Producer: Richard Cureton -
Post Production: Saints/Darling -
Offline: Saints -
Editor: Griff Henderson -
Assistant Editor: Kerstin Juby -
Executive Producer: Michelle Rich -
Colour / VFX: Darling -
Colourist: Kassi Bellamy -
VFX Artist: Lauren Rempel -
Producer: Morgan Campbell -
Executive Producer: Kristen Van Fleet -
Audio Production: Pirate Toronto -
Audio Director: Vanya Drakul -
Mix Engineer and Sound Design: Kyle Anderson -
Executive Producer: Maggie Blouin Pearl"

 

Customer Experience

Award: Gold
Campaign: My McD's Deal Your Destiny
Client: McDonald's Canada
Agency: TrackDDB

Deal Your Destiny was a multi-channel digital experience that tapped into the power of choice. The campaign gave Canadians an opportunity to control MyMcD’s app offers through a voting mechanic that resulted in over 262,000 votes cast in the pilot area alone. 88% of app users redeemed at least one offer during the campaign period.

Credits:
Managing Director: Paul Tedesco
Group Account Director: Adam Fraser
Account Supervisor: Rose Noble
Creative Director: Beatriz Breves
Associate Creative Director: Laura Sadler
Art Director: Tadeu Toussaint
Copywriter: Alexander Ieletzky
Copywriter: Thomas Kukowski
Strategy: Jeremy Ages
Strategy: Steph Joudry"

Award: Silver
Campaign:
Tim Hortons Share Holiday Cheers
Client:
Tim Hortons
Agency:
6 Degrees Integrated Communications

Credits:
6Degrees Team Lead: Mike Brien
6Degrees Strategist: Brandi Zebrak
6Degrees Account Director: Marian Baillie
6Degrees Account Manager: Anna Lailey
6Degrees Production Supervisor: Christopher Ashley
6Degrees Digital Project Manager: Catherine Church
6Degrees Executive Creative Director: Michael Katzikowski
6Degrees Creative Director: Scott Park
6Degrees Associate Creative Director: Heather Kinoshita
6Degrees Copywriter: Jessica Tobin
6Degrees Senior Art Director: Lindsay MacDonald
6Degrees Designer: Nupur Saxena
6Degrees Production Manager: Tricia Lawson
Tim Hortons Head of Retail: Samuel Heath
Tim Hortons Head of Sales: Mark Salm
Tim Hortons Sr. Marketing Manager: Daphne Feng
Tim Hortons Sr. Associate Marketing Manager: Stephanie Stiers
Tim Hortons Manager, Marketing & Operations: Ryan Su

 

Engagement

Award: Gold
Campaign: Pour Perfectly
Client: Kraft Heinz
Agency: Rethink

For decades people have been questioning the best way to get Heinz Ketchup out of its iconic glass bottle. Well, for the first time Heinz broke its silence and created a limited edition ketchup bottle with their label repositioned at an exact angle of 31° – the perfect ketchup pouring angle.

Credits:
Creative Director: Mike Dubrick, Joel Holtby
Executive Creative Director: Aaron Starkman
Art Director: Hayley Hinkley
Writer: Jacquelyn Parent
Illustrator: Erin Maguire
Strategist: Julian Morgan, Sean McDonald
Producer: Alex Butt
Production Coordinator: Spencer Houghton
Print Producer: Narine Artinian
Production Company: FUZE reps, Crimson Fish
Photographer: Adrian Armstrong
Retoucher: Adora Beatty
Editor: Dustin Gamble
Post Production: R+D Productions
Grading: Alter Ego
Colourist: Conor Fisher
Audio House: Vapor Music
Group Account Director: Amy Greenspoon
Account Director: Kai De Bruyn Kops
Account Manager: Sarah Shiff
Chief Marketing Officer: Dana Somerville
Head of Brand Communications & Innovation: Nina Patel
Senior Brand Manager: Brian Neumann"

 

Award: Silver
Campaign: A&W The Burger Man Hunt
Client: A&W
Agency: Rethink

Credits:
Creative Directors: Nicolas Quintal, Xavier Blais, Maxime Sauté
Copywriter: Vanessa Harbec
Art Director: Mathieu Lacombe
Strategic Planner: Pascal Routhier
Account Services: Catherine B. Mainville, Victor Brunton, Alex Lefebvre
Producers: Marie-Pière Poulin, Katia Dupuy
Production House: Content Content (Simon Lebrun)
Post Production: Jérémie T. Fournier / Étienne Bergeron
Tattoo Artist: Noémie La Thug
Client: Tom Newitt, Mike Bruno"

 

Award: Bronze
Campaign: Cal For Cal
Client: Michelob Ultra
Agency: FCB

Credits:
Agency: FCB | Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Group Creative Director: Jennifer Rossini | Associate Creative Directors: Jordan Gladman, Nimy Leshinski, Henry Park I Senior Art Director: Cody Sabatine | Senior Writer: Joseph Vernuccio | Art Director: Jerry Yang | Copywriter: Jon Dawe | Designer: Barry McLynn I Copywriter, FCB Montréal: Olivier Laplante | VP, Managing Director: Tracy Little | Group Account Director: Ravi Singh I Account Director: Alex Pente | Account Executive: Chris Flynn I Account team, FCB Montréal: Elizabeth Breault, Melisa Piro | Producers: Rachel D’Ercole, Carol Boate | Project Managers: Cori Petit, Natalie Copeland | Chief Strategy Officer: Shelley Brown | Strategy Director: Shelagh Hartford
Production Company: Fuelcontent | Executive Producer: Stef Fabich | Editors: Vanessa DiStaulo, Kelly Armstrong, Warren Goodwin I Studio Manager: Rosanne Woodley I Production Artists: Leslie Cuoto, Yana Zinovyeva I Proofreader: Ashleigh Smith
Brand Team: VP, Marketing: Todd Allen | Director of Marketing: Natalie Lucas | Brand Manager: Julie Grant | Brand Manager: Melisa Bayrav | Community Manager: Stella Cho | Trade Marketing Manager: Jessica Sinclair
Media Agency: Vizeum | Associate Director: Steve White | Manager: Sam Monteiro
PR Company: Veritas | Senior Account Manager: Madeleine Barker | Senior Consultant: Madeline Geddes I Consultant: Jessica Walcot
Social Media Agency: Social Code | Team Lead: Danielle DeGrandis | Associate Account Manager: Madeleine Glouner | Media Operations Manager: Anthony Castellani
Trade: Mosaic Shopper | Director, Client Services: Mandi Courteau | Account Manager: Aaron Carley"

 

Innovative Media

Award: Silver
Campaign: Reese The Movie: A Movie About Reese
Client: The Hershey Company
Agency: UM Worldwide

Credits:
The Hershey Company
Senior Director of Marketing – Jackson Hitchon
Senior Marketing Manager – Mathieu Gamache
Marketing Manager – Kaetlyn Graham
Assistant Marketing Manager – Andie Doan

UM
Senior Connection Planner, - Sarah Benzinger
Manager, Connection Planning - Andrea Neale
Senior Director, Connection Planning - Joanna Janisse
Manager, Investments - Boris Pancevic
Senior Buyer, Investments - Joaquin Naval

Reprise
Cadreon

Anomaly
Executive Creative Director / Partner - Pete Breton
Executive Creative Director / Partner - Dave Douglass
CEO / Partner - Franke Rodriguez
Creative Director - Jamie Marcovitch
Associate Creative Director/Writer - Marko Pandza
Associate Creative Director/Art Director - Jason Kerr
President, Managing Partner - Candace Borland
Head of Client Services - Bryden McDonald
Account Director - Erin Wilbur
Account Executive - Alexandra McCalden
Account Coordinator - Lauren Zaitz
Group Planning Director - Mahmoud El Kattan
Planner - Colin Kikcio
Head of Production - Janice Bisson
Agency Producer - Athena Kouverianos
Social Media Strategist - Stefanie Jesney
Production Business Affairs Manager - Tejaswita Desai
Production Coordinator – Kelsey Paquette
Designer - Melissa Zeta"

Award: Gold
Campaign: Heinz Ketchup Puzzle
Client: Kraft Heinz
Agency: Rethink

When social distancing and self-isolation became the norm, a nostalgic favourite began trending in our social feeds — the puzzle. Heinz knows that good things take time, so they decided to release what might be the slowest puzzle ever made — 570 pieces all in identical Heinz Ketchup red.

Credits:
Creative Director: Mike Dubrick, Joel Holtby
Executive Creative Director: Aaron Starkman
Art Director: Zachary Bautista
Writer: Geoff Baillie
Designer: Erin Maguire
Strategist: Julian Morgan, Sean McDonald
Producer: Anna Tricini, Todd Harrison
Print Producer: Narine Artinian
Photographer: Alex Butt
Editor: Tyler Erdelac
Audio House: Vapor Music
Audio Engineer: Art Mullin
Group Account Director: Amy Greenspoon
Account Director: Kai De Bruyn Kops
Account Manager: Allie Kennedy
Chief Marketing Officer: Dana Somerville
Head of Brand Communications & Innovation: Nina Patel
Senior Brand Manager: Brian Neumann"

 

Award: Bronze
Campaign: Pride: A Beer Made for All
Client: ABInBev/Labatt - Bud Light
Agency: Vizeum

Credits:
Creative Agency: Anomaly
Media Agency: Vizeum
PR Agency: Veritas Communications
XM Agency: Mosaic
Social Agency: Social Code

Client Credits
Client: Labatt
VP, Marketing: Todd Allen
Director of Marketing: Natalie Lucas
Senior Brand Manager: Kevin deGruijter
Head of Connections: Simeng Zhu
Connections Manager: Lauren Pottie

Media Agency Credits
Media Agency: Vizeum Canada
President: Genevieve Guay
SVP, Group Account Director: Lynn Mayer
Account Director: Steve White
Account Manager: Samantha Monteiro
Senior Digital Planner: Cassidy Alles

Social Agency Credits
Social Agency: Social Code
Senior Account Manager: Morgan Gronbeck

PR Credits
PR Agency: Veritas Communications
Executive Vice President, General Manager: Nina Kalos
Senior Account Manager: Jessie Robertson
Senior Consultant: Maddie Geddes

XM Credits
XM Agency: Mosaic
CEO: Alejandro Rodriguez
Senior Account Manager: Rob Walsh

Creative Agency Credits
Creative Agency: Anomaly
Executive Creative Director: Dave Douglass / Pete Breton
Creative Director: Neil Blewett
Copywriter: Lexie Hoffmeyer
Art Director: Charlene Letourneau, Iva Prkacin
CEO: Franke Rodriguez
President / Managing Director: Candace Borland
Head of Client Services: Bryden McDonald
Business Director: Matt Holton
Account Director: Dori Applebaum
Account Executive: Caitlin Croley
Planner: Paul Lipson, Alex Avendano
Head of Production: Janice Bisson
Agency Producer: Annya Williams, Danielle Zhang, Tracy Haapamaki
Social Strategist: Chris Campaner
Social Content Creator: Pedro Rosa
Director of Social Media: Jennifer Stack

Creative Production Credits
Production Company: Popp Rok
Head of Production: Adam Palmer
Production Company Executive Producer: Taj Critchlow & Director X
Production Company Producer: Carina Mak
Production Manager: Ashley Ballentine
Director: Diane Russo
Assistant Directors: Kent Parker, Adam King, Erin McCarroll
Director of Photography: Nina Djacic
Camera Operators: Ali Khurshid, Luke Saagi, Lester Millado, Max Vlassenko, Vanessa Chow
Camera Assistant: Mike Hofman, Steele Fernandes, Dan Duguay, Kay Grospe, Patrick Holmes, Tommy Keith"

 

Martech

Award: Gold
Campaign: Corona Winter Weather
Client: Labatt Breweries - Corona
Agency: draftLine YYZ

Corona is a beer most would associate with summer beaches. But it is also a brand that associates with outdoor adventures - of any kind. As such, Corona Canada set out to provide utility to Canadians from coast to coast with real time winter weather alerts across social, reminding Canadians enjoying outdoors is not for Summer only. Corona gave advice on enjoying real-time local weather that was location specific, as well as how to enjoy apres after! Canadians loved the simple, fun and helpful weather reports!

Credits:
Brand Contact: Mike Bascom / Lindsay Olimer / Megan Kates
draftLine Lead: Krisztina Virag
Brand & Product: Corona
Campaign Title: Outdoor Report
Campaign Elements:
Online
Social
Media
AGENCY Credits:
Agency: draftLine YYZ
Executive Creative Director(s): Diego Bertagni
ACD: Alexandra Manahan
ACD: George Lin
Community Manager: Stella Cho, Alicia Wakeham
Designer: Michael Hua
Victoria Sturgess – Art Director

PRODUCTION:
Production Company: Makers
Photographer Stephen MacLeod

MEDIA:
Meda Lead: Lauren Pottie
Digital Media Agency: Social Code
Primary Contact: Girius Cepinskas, Danielle DeGrandis
Optimization: Spirable
Primary Contact: Nicolette Edwards
Media Agency: Vizeum
Primary Contact: Megan Wong

Health Care

Brand Building

Award: Silver
Campaign: Citizen Care Pod
Client: Microsoft + Citizen Care Pods Corporation
Agency: Sussex Strategy Group

Credits:
Chief Marketing Officer (Microsoft Canada): Magdalena Pandiloska
Director, Integrated Marketing (Microsoft Canada): Ashmita Tailor
PR Lead (Microsoft Canada): Veronica Langvee
Data & AI Marketing Lead (Microsoft Canada): Ivan Ieshu
Digital, Storytelling & Marketing Operations Lead (Microsoft Canada): Talina Titizian
Healthcare Marketing Lead (Microsoft Canada): Kevin Chia
Government Marketing Lead (Microsoft Canada): Yen Ho
Sr. Communications Specialist (PCL Construction): Liisa Morley
Communications Associate (Sussex Strategy Group): Zoe Knowles
Public Relations Manager (Insight Enterprises) Scott Walters
Principal (Sussex Strategy Group): Brett James"

 

Award: Gold
Campaign: FreeStyle Freedom
Client: Abbott Diabetes Care
Agency: Brightworks Interactive Marketing Inc.

The FreeStyle Freedom campaign provided a platform for four consumers to share with all Canadians the impact that both diabetes, and the FreeStyle Libre System, has had on their lives. Those stories were not scripted, resulting in personal, candid and poignant takes from the heart. Abbott committed fully to promoting the true voice of the consumer through TV, social, Web and print, helping catapult FreeStyle Libre to the #1 spot in the category.

Credits:
Client Lead - Jordan Cook
Creative Director - Matthew May
Manager, Social Media Strategy - Holly Leggitt
Director - John Cullen"

 

Business Impact

Award: Bronze
Campaign: The Beauty Clinic - Give Yourself A Second Glance
Client: The Beauty Clinic
Agency: The Mark

Credits:
Senior Vice President, Health and Wellness, Shoppers Drug Mart: Theresa Firestone – Vice President, Health and Pharmacy, Shoppers Drug Mart: Doug Bryce – Senior Director, Healthcare Partnerships & Innovation, Shoppers Drug Mart: Sarah Draper – Director, Healthcare Strategy & Innovation, Shoppers Drug Mart: David Gerardi – Vice President, Marketing, Shoppers Drug Mart: Deon Alhadeff – Senior Director, Health & Wellness Marketing, Shoppers Drug Mart: Pam Russell – Senior Manager, Health & Wellness Marketing, Shoppers Drug Mart: Jennifer Tait – President, The Mark: Tracy Smith – Chief Creative Officer: Hayes Steinberg – Director of Production: Elsa Morena – Senior Copywriter: Jason Sweeney – Senior Art Director: Kyle Scotland – Chief Strategy Officer: Matt Smith – Editors: Emily Preston, Yanyu Lung – Digital and Analytics Manager: Gabriela Freitas – Director, Client Service: Jeff Lynch – Account Supervisor: Jennifer Andrews – Account Coordinator: Riley Young – Director: Hannah Cheesman – Executive Producer: Josefina Nadurata and Michael Corbiere – Line Producer: Aarin MacKay

 

Award: Gold
Campaign: SickKids Airbnb
Client: SickKids Foundation
Agency: No Fixed Address

Welcome to SickKids Airbnb: an immersive overnight stay that lets the public experience the dire conditions inside the PICU firsthand, raising awareness of the critical need for a new building while giving people an honest look behind the curtain.

Credits:
-CCO: Dave Federico, Josh Budd
-ACD: James Leake
-CW: Dylan Wagman
-AD: Luan Pirola
-PR: Erin Banting, Mackenzie Biddie, Jessica Hoffeldt, Nick Wong
-Media Company: OMD
-Production House: WDI MEDIA INC.
-Director / Producer: Will Dempster
-DOP, WDI MEDIA INC.: Christian Bielz
-Technical Director, WDI MEDIA INC.: Nick Marinelli
-Offline Editorial: Rooster
-Editor, Rooster: Colin Murdock
-Executive Producer, Rooster: Melissa Kahn
-Producer, Rooster: Alanna Homuth
-Junior Editor, Rooster: Shane Preston
-Colour & VFX: alter ego
-Senior Colourist, alter ego: Eric Whipp
-Colour Assistant, alter ego: Jonah Venneri
-VFX Artist, alter ego: Hali Gale
-Colour & VFX Executive Producer, alter ego: Hilda Pereira
-Colour & VFX Producer, alter ego: Spencer Butt
-Audio House: SNDWRx
-Audio Design, SNDWRx: Didier Tovel
-Executive Producer, SNDWRx: Alison Lawee
-XM House: WXM
-XM Production Lead, WXM: Nicole St. Jean
-XM Supervisor, WXM: Damian Wright"

 

Award: Silver
Campaign: FreeStyle Libre Patient Stories
Client: Abbott Diabetes Care
Agency: Brightworks Interactive Marketing Inc.

Credits:
Client Lead - Jordan Cook
Creative Director - Matthew May
Manager, Social Media Strategy - Holly Leggitt
Social Media Specialist - Natasha Gordyk
Director - John Cullen"

 

Customer Experience

Award: Gold
Campaign:
Check your Reflex
Client:
Responsible Gambling Council (RGC)
Agency:
Zulu Alpha Kilo The Responsible Gambling Council focuses on Young Adult education, a high-risk group for disordered gambling. The Check your (re)Flex video game turned gaming skill into gambling education, with players competing against classmates. Final scores were biometric readings, teaching players gameplay inhibits rational decision-making in gambling.

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Rodger Eyre, Gerald Kugler
Art Director: Elliot Riordan, Craig Huffman
Writer: Marco Buchar, Tekla Nagel
Account Team: Hilary Roberts, Kayla MacDonald, Erin McManus
Planning Team: Heather Segal
Client: Responsible Gambling Council (RGC)
Clients: Elaine McDougall, Lisa Couperus
Media Agency: PHD Media
PR Agency: xposure
PR Team: Jane Wilcox, Dave Bennett
Agency Producer: Marko Stevelic
Production House Producer : Ece Inan
Interactive Agency: Thinkingbox
Sr. Full-Stack Developer: Nicole Rego
Interactive Developer: Patrick Daggitt
Motion Graphics Artist: Kyle Castro
Director, Content: Prajay Mehta
Associate Director, Content: David Holicek
Print Producer: Houng Ngui, Greg Heptinstall, Jeanette Downes, Anna Harju"

Award: Silver
Campaign: Medicare Plan Finder Digital Tool
Client: Blue Cross Blue Shield of North Carolina
Agency: Appnovation

Credits:
Vice President, Experience, Appnovation: Anton Morrison
Group Account Director, Appnovation: Chuck Acker
Content Strategist, Appnovation: Derek Bermingham
Senior Associate, Experience, Appnovation: Myles O'Leary
Coordinator, Experience, Appnovation: Saad Shahid
Project Manager, Appnovation: Victoria Wilson"

 

Engagement

Award: Silver
Campaign: This is Sean Hill's Brain
Client: CAMH, Centre for Addiction and Mental Health
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Catherine Allen, Ian Simpson
Creative Director Design: Ryan Booth
Designer: Katina Constantinou
Art Director: Sarah Quinto
Writer: Julia Forrester
Account Team: Rob Feightner, Eric Kormos
Planning Team: Heather Segal
Client: CAMH, Centre for Addiction and Mental Health
Clients: Sarah Chamberlin, Trina Klinck, Alison Parks
Agency Print Producer: Laura Dubcovsky
Photographer: Nick Wong
Mac Artist: Susan Bolder
Printer: CJ Graphics"

Award: Bronze
Campaign: Check your Reflex
Client: Responsible Gambling Council (RGC)
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Rodger Eyre, Gerald Kugler
Art Director: Elliot Riordan, Craig Huffman
Writer: Marco Buchar, Tekla Nagel
Account Team: Hilary Roberts, Kayla MacDonald, Erin McManus
Planning Team: Heather Segal
Client: Responsible Gambling Council (RGC)
Clients: Elaine McDougall, Lisa Couperus
Media Agency: PHD Media
PR Agency: xposure
PR Team: Jane Wilcox, Dave Bennett
Agency Producer: Marko Stevelic
Production House Producer : Ece Inan
Interactive Agency: Thinkingbox
Sr. Full-Stack Developer: Nicole Rego
Interactive Developer: Patrick Daggitt
Motion Graphics Artist: Kyle Castro
Director, Content: Prajay Mehta
Associate Director, Content: David Holicek
Print Producer: Houng Ngui, Greg Heptinstall, Jeanette Downes, Anna Harju"

Award: Gold
Campaign: SickKids Airbnb
Client: SickKids Foundation
Agency: No Fixed Address

Welcome to SickKids Airbnb: an immersive overnight stay that lets the public experience the dire conditions inside the PICU firsthand, raising awareness of the critical need for a new building while giving people an honest look behind the curtain.

Credits:
-CCO: Dave Federico, Josh Budd
-ACD: James Leake
-CW: Dylan Wagman
-AD: Luan Pirola
-PR: Erin Banting, Mackenzie Biddie, Jessica Hoffeldt, Nick Wong
-Media Company: OMD
-Production House: WDI MEDIA INC.
-Director / Producer: Will Dempster
-DOP, WDI MEDIA INC.: Christian Bielz
-Technical Director, WDI MEDIA INC.: Nick Marinelli
-Offline Editorial: Rooster
-Editor, Rooster: Colin Murdock
-Executive Producer, Rooster: Melissa Kahn
-Producer, Rooster: Alanna Homuth
-Junior Editor, Rooster: Shane Preston
-Colour & VFX: alter ego
-Senior Colourist, alter ego: Eric Whipp
-Colour Assistant, alter ego: Jonah Venneri
-VFX Artist, alter ego: Hali Gale
-Colour & VFX Executive Producer, alter ego: Hilda Pereira
-Colour & VFX Producer, alter ego: Spencer Butt
-Audio House: SNDWRx
-Audio Design, SNDWRx: Didier Tovel
-Executive Producer, SNDWRx: Alison Lawee
-XM House: WXM
-XM Production Lead, WXM: Nicole St. Jean
-XM Supervisor, WXM: Damian Wright

 

Martech

Award: Gold
Campaign: Medicare Plan Finder Digital Tool
Client: Blue Cross Blue Shield of North Carolina
Agency: Appnovation

Blue Cross Blue Shield North Carolina's Plan Finder is a friendly and empathetic digital tool to help members find the right Medicare plan.
It uses the member’s data, large fonts and buttons, intermittent steps and intuitive layout to give members a user-first digital experience that recommends a personalized Medicare plan to suit their lifestyle.

Credits:
Vice President, Experience, Appnovation: Anton Morrison
Group Account Director, Appnovation: Chuck Acker
Content Strategist, Appnovation: Derek Bermingham
Senior Associate, Experience, Appnovation: Myles O'Leary
Coordinator, Experience, Appnovation: Saad Shahid
Project Manager, Appnovation: Victoria Wilson

Retail

Brand Building

Award: Silver
Campaign: Faux Sale
Client: Furious Fur
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Associate Creative Director/ Art Director: Jacob Gawrysiak
Associate Creative Director/ Copywriter: George Ault
Design Director: Ryan Booth
Writer: Ian Dunlop
Art Director: Dilini Nirasha
Designer: Gala Tanaskovic, Zoe Kim
Account Team: Violet Karbalaei, Rob Feightner
Planning Team: Heather Segal
Client: Furious Fur
Clients: Samantha Madigan, Philippa Madigan
Producer: Colleen Allen, Houng Ngui, Laura Dubcovsky
Production House: Zulubot
Editor: Ashlee Mitchell, Mariam Fahmy, Cecilia Bernasch
Photographer: Shereen Mroueh
Director of Photography: Brandon Cox
Studio Artist: Brandon Dyson, Ashleigh O'Brien, Greg Heptinstall"

 

Award: Bronze
Campaign: Made for All Seasons
Client: Baffin
Agency: Elemental

Credits:
Head of Strategy, Elemental: Dustin Brown – Account Supervisor, Elemental: Nicholas Staudt – ACD, Elemental: Matt Sadowski – ACD, Elemental: Scott Fess – Copywriter, Elemental: Kevin Hamilton – Designer, Elemental: Brandon Rampelt – VP, Brand & Strategy, Baffin: Mark Hubner

 

Award: Gold
Campaign: IKEA Stuff Monster
Client: IKEA
Agency: Rethink

IKEA Canada’s ‘Stuff Monster’ put front and centre IKEA’s belief in sustainability and their commitment to the planet. The campaign wasn’t about selling more stuff, but rather inspiring and enabling Canadians to contribute to the circular economy.

Credits:
Executive Creative Director: Aaron Starkman
Creative Director: Joel Holtby, Dhaval Bhatt
Art Director: Joel Holtby
Writer: Dhaval Bhatt
French Writer: Karine Doucet
Director of Client Services: Marie Lunny
Account Director: Sarah Riedlinger
Account Manager: Daniel Riggi
French Account Manager: Catherine Blouin-Mainville
Managing Director, Strategy: Sean McDonald
Strategy Director: Stacy Ross
Producer: Erica Metcalfe
French Producer: Marie-Piere Poulin

LIVE ACTION
Production Company: Scouts Honour
Director: Mark Zibert
Director of Photography: Christopher Mably
Live Action Producer: Rita Popielak
Production Supervisor: Simon Dragland

VFX
VFX Studio: A52
VFX Supervisor: Jesse Monsour
CG Supervisor: Andy Wilkoff
2D VFX Artist(s): Jesse Monsour, Richard Hirst, Hugh Seville, Narbeh Mardirossian
3D Artists: Adam Rosenzwieg, Alejandro Castro, Andy Wilkoff, Daniel Jensen, Dustin Mellum, Evan Mayfield, Ian Ruhfass, Joe Chiechi, Joe Paniagua, John Riggs, Josh Dyer, Max Ulichney, Michale Bettinardi, Michael Cardenas, Mike Di Nocco, Suzi Little
Online Editor: Chris Riley
Producer: Scott Boyajan
Executive Producers: Patrick Nugent & Kim Christensen
Managing Director: Jennifer Sofio Hall

COLOR
Colorist: Eric Whipp (first pass) & Conor Fisher (final pass)
Color Assistant: Jonah Venneri
Senior Color Producer: Jane Garrah

EDITORIAL
Editorial Company: Rooster Post
Editor: Marc Langley
Assistant Editor: Chloe Vankoughnett
Executive Producer: Melissa Kahn

AUDIO
Composer: Cat Stevens (licensed track) ’Tea for the Tillerman'
Sound Design: Kevin Chamberlain
Final Mix/Engineer: Julian Rudd
Managing Partner: Lindsey Bates
Creative Director: Ted Rosnick

FRENCH AUDIO
Music Agency: Circonflex
Music Supervision : Delphine Measroch / Paul-Étienne Côté
Licensed Music : Damien Robitaille « plein d’amour »
Original Music : Francois-Pierre Lue (Intro)
Final Mix/Engineer: Dominic Cabana
Creative Director: Paul-Étienne Côté

CLIENT
Director of Marketing: Lena Dukic
Marketing Communications Specialist: Jordan Sequeira"

 

Business Impact

Award: Silver
Campaign: Our Winter
Client: Baffin
Agency: Elemental

Credits:
Head of Strategy, Elemental: Dustin Brown – Account Supervisor, Elemental: Nicholas Staudt – ACD, Elemental: Matt Sadowski – ACD, Elemental: Scott Fess – Copywriter, Elemental: Kevin Hamilton – Designer, Elemental: Brandon Rampelt – VP, Brand & Strategy, Baffin: Mark Hubner

 

Award: Bronze
Campaign: Canada Day Games
Client: Hudson's Bay Company
Agency: FCB

Credits:
Client: Hudson’s Bay | Sr. Vice President, Marketing: Meghan Nameth | Vice President, Marketing: Allison Litzinger | Sr. Brand Manager: Dorcas Siwoku | Brand Manager: Emily Campbell | Vice President, Creative Director: Daniel Koppenol | Director of Design: Ryan Booth | Vice President, Digital Marketing: Jorge Carrasqueiro | Director, Digital Marketing & Media: Sasha Chumber | Producer: Ashleigh DeGroot

Creative Agency: FCB | Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Associate Creative Directors: Jordan Gladman, Nimy Leshinski | Vice President, Head of Creative, FCB Montréal: Sylvain Dufresne | Copywriter, FCB Montréal: Joel Letarte | VP, Group Account Director: Jodi Spanninga | Account Director: Madeleine Wildi | Account Executive: Jimmy Pun | Project Leads, FCB Montréal: Caroline Morissette, Véronique Rompré | Chief Strategy Officer: Shelley Brown | Vice President, Strategic Planning: Eryn LeMesurier | Strategic Planner, FCB Montréal: Audraine Houël

Studio: Fuelcontent | Integrated Producer: Sadaf Ghandehari | Illustrator: Nabil El Saadi | Production Artists: KitWa Lau, Frankie Augusta, Gasper Barone, Melad Jajou | Proofreader: Ashleigh Smith | Proofreader, FCB Montréal: Olivier Laplante | Studio Manager: Rosanne Woodley

Production Company: Jesse Blight | Director & DOP: Jesse Blight

Editorial: Outsider | Executive Producer: Kristina Anzlinger | Editor: Chris Murphy | Assistant: Lia Han

Post-Production: Darling | Colourist: Roslyn Di Sisto | Online Artist: Lauren Rempel

Music: Berkeley | Creative Director: Jared Kuemper

Media Agency: Cossette Media | Chief Strategy Officer: Wes Wolch | Media | Planning Director: Beth Thomson | Strategy Director: Alessia Grosso | Media Supervisor: Erica Goldfarb | Sr. Vice President, Media Buying: Diane Devries | Vice-présidente activations: Marie-Christine Simard | Media Buying Assistant: Salena Nazarali | Director, Broadcast Traffic/Talent: Donna Nadeau | Routage: Lynda Boulé"

 

Award: Gold
Campaign: FreshCo: “Our Prices do the Talking”
Client: Sobeys Inc
Agency: Juliet + UM

Despite offering some of the best grocery prices around, Ontarians thought FreshCo’s prices were higher than the competition. We challenged this perception with a campaign that, literally, let our prices do all the talking – successfully redirecting discount shoppers from the competition to FreshCo.

Credits:
Creative Agency:
Juliet Creative

Media Agency:
UM
David Garner, Sr. Connections Planner
Petra Moy, Head of Agency Development

Client:
Sobeys Inc.
Guylaine Lessard, Vice President, Brand Strategy & Planning
Talke Krauskopf, Director, Marketing Discount, Brand Strategy & Planning
Susan Levedag , Manager, Marketing Discount Brand Strategy and Planning
Karina Mistry, Graphic Designer"

 

Customer Experience

Award: Gold
Campaign: Innovation Café
Client: Tim Hortons
Agency: Tim Hortons

The Tim Hortons Innovation Café opened in July 2019 as a platform to test new menu items and technology initiatives, and explore the guest experience. Since launch, it has been the venue of product launches in all core categories, contributed to record-breaking CSR fundraising, and driven sales of key items 10 times the national average.

Credits:
Tim Hortons Team:
President, Canada, US and Latin America – Tim Hortons: Axel Schwan
Head of Global Design & Architecture - RBI: Brian Noviski
Senior Manager, Design: Andy Gearing
Global Head of Innovation & Sustainability – Burger King: Matt Banton
Category Marketing – Tim Hortons: Jason Chan
Global Creative Head: Paloma Azulay

Creative Agencies:
Cineplex (print & digital): Amanda Bolte
Bulletproof (packaging): Riley Ruthven, Jade Lu
Zulu Alpha Kilo (social media)

Photographer: Thomas Skrlj


Award: Silver
Campaign: One Big Family
Client: Sobeys
Agency: FCB

Credits:
Client: Sobeys | SVP Marketing: Sandra Sanderson | Marketing Director - Media & Sponsorships: Erika Dehaas | Marketing Manager - Media & Sponsorship: Conner Higgins | Marketing Specialist, Social Media: Tara Thomas | Marketing Coordinator, Digital Marketing: Anna Porter | Manager, Customer Acquisition, Media & Innovations: Pratyush Kumar | Digital Marketing Specialist: Ali Hatim | Olympic Project Lead, Consultant: Derek Kent

Creative Agency: FCB | Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Group Creative Directors: Andrew MacPhee, Jeremiah McNama | Senior Art Director: Naeem Walji | Senior Copywriter: Jason Soy | Design Director: John Tisdall | Senior Designer: Barry McLynn | Broadcast Producer: Carol Boate | EVP, Managing Director: Tracy Little | VP, Managing Director: Ricky Jacobs | Account Director: Alex Pente | Account Supervisor: Rose Noble | Integrated Producers: Summer Mitterhuber, Cori Petit | Chief Strategy Officer: Shelley Brown | Senior Strategist: Meg Siegel

Production Company: Fuelcontent | Director: Scott Drucker | Executive Producer: Stef Fabich | DOP: Scott Drucker | Editor: Mitch Finn | Production Artists: Leslie Couto, Jesse Reid-Smith, Melad Jajou, Gasper Barone, Frankie Augusta, Aspenn Richards, Yana Zinovyeva | Proofreaders: Ashleigh Smith, Jessica Fernandes | Studio Manager: Rosanne Woodley

Post Production: Alter Ego | Colourist: Patrick Samaniego

Music: Grayson Music | Music Director: Jody Colero | Composer: Patrick Watson| Executive Producer: Kelly McCluskey

Media Agency: UM | VP Client Business Partner: Kate Mateer | Director, Connection Planning: Ali Tinker | Manager, Investment: Boris Pancevic | Associate Director, Social: Meggan Camacho | Account Manager, Social: Karen Salazar | Associate, Social: Brandon Kong | Campaign Manager, Social: Ayman Tambawala"

 

Award: Bronze
Campaign: Parkland - JOURNIE Rewards
Client: Parkland Corporation
Agency: Bond Brand Loyalty

Credits:
"***Parkland CorporationTeam***

Ian White SVP Strategic Marketing & Innovation
Steve McClelland Directory Loyalty & Analytics
Shelley Girard Director Marketing
Caryla Lutz Manager Loyalty Programs
Sarah Major Charron Senior Manager Marketing Programs
Jason Lipecka Marketing
Sébastien Bousquet Director IT, Retail Operations
Cedric Jean-Baptiste | IT Business Analyst
Adrian Ramirez Manager Loyalty
Shirley Eng Program Manager
Shannon Murphy Loyalty Manager
Cynthia Binette-IT Project Manager
Jennifer Nivins POS Manager

***Bond Brand Loyalty Team***
Mike McDowell, Vice President, Global Accounts
Leanne Saczkowski, Director, Client Services
Mouhammad Alnajjar, Manager, Digital Engineering
Luke Zieske Technical Business Analyst
Kay Van Slooten, Director, Experience Design & Enablement
Michelle Sequeira Yee, Sr. Loyalty Consulting Director
Nic Taylor, Experience Strategist
Zach Cosby, Associate Creative Director
Manoja Manoharan, Manager, Decision Sciences
Melissa Ferro, Project Manager
Jake Macdonald, Project Coordinator
Stacy Stavropoulos Customer Experience Project Manager
Debra Strickland Digital Producer"

 

Engagement

Award: Bronze
Campaign: UGO Wallet COVID Relief 5% Savings offer
Client: UGO Mobile Solutions
Agency: n/a

Credits:
Art Director: John Bacic; Copywriter: Jennifer Alexopoulos; Strategist: Michael Pronski; Project Manager: Garwin Tran

 

Award: Gold
Campaign: Canada Day Games
Client: Hudson's Bay Company
Agency: FCB

HBC was facing a unique challenge: generate pride and sales for an Olympics clothing collection, when the Olympics had been cancelled. We tapped into Canada's patriotic spirit, repositioning HBC’s Olympic collection from something you wear to cheer on Canada during the Olympics, to something you wear to celebrate Canada on Canada Day.

Credits:
Client: Hudson’s Bay | Sr. Vice President, Marketing: Meghan Nameth | Vice President, Marketing: Allison Litzinger | Sr. Brand Manager: Dorcas Siwoku | Brand Manager: Emily Campbell | Vice President, Creative Director: Daniel Koppenol | Director of Design: Ryan Booth | Vice President, Digital Marketing: Jorge Carrasqueiro | Director, Digital Marketing & Media: Sasha Chumber | Producer: Ashleigh DeGroot

Creative Agency: FCB | Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Associate Creative Directors: Jordan Gladman, Nimy Leshinski | Vice President, Head of Creative, FCB Montréal: Sylvain Dufresne | Copywriter, FCB Montréal: Joel Letarte | VP, Group Account Director: Jodi Spanninga | Account Director: Madeleine Wildi | Account Executive: Jimmy Pun | Project Leads, FCB Montréal: Caroline Morissette, Véronique Rompré | Chief Strategy Officer: Shelley Brown | Vice President, Strategic Planning: Eryn LeMesurier | Strategic Planner, FCB Montréal: Audraine Houël

Studio: Fuelcontent | Integrated Producer: Sadaf Ghandehari | Illustrator: Nabil El Saadi | Production Artists: KitWa Lau, Frankie Augusta, Gasper Barone, Melad Jajou | Proofreader: Ashleigh Smith | Proofreader, FCB Montréal: Olivier Laplante | Studio Manager: Rosanne Woodley

Production Company: Jesse Blight | Director & DOP: Jesse Blight

Editorial: Outsider | Executive Producer: Kristina Anzlinger | Editor: Chris Murphy | Assistant: Lia Han

Post-Production: Darling | Colourist: Roslyn Di Sisto | Online Artist: Lauren Rempel

Music: Berkeley | Creative Director: Jared Kuemper

Media Agency: Cossette Media | Chief Strategy Officer: Wes Wolch | Media | Planning Director: Beth Thomson | Strategy Director: Alessia Grosso | Media Supervisor: Erica Goldfarb | Sr. Vice President, Media Buying: Diane Devries | Vice-présidente activations: Marie-Christine Simard | Media Buying Assistant: Salena Nazarali | Director, Broadcast Traffic/Talent: Donna Nadeau | Routage: Lynda Boulé"

 

Award: Silver
Campaign: Parkland - JOURNIE Rewards
Client: Parkland Corporation
Agency: Bond Brand Loyalty

Credits:
***Parkland CorporationTeam***

Ian White SVP Strategic Marketing & Innovation
Steve McClelland Directory Loyalty & Analytics
Shelley Girard Director Marketing
Caryla Lutz Manager Loyalty Programs
Sarah Major Charron Senior Manager Marketing Programs
Jason Lipecka Marketing
Sébastien Bousquet Director IT, Retail Operations
Cedric Jean-Baptiste | IT Business Analyst
Adrian Ramirez Manager Loyalty
Shirley Eng Program Manager
Shannon Murphy Loyalty Manager
Cynthia Binette-IT Project Manager
Jennifer Nivins POS Manager

***Bond Brand Loyalty Team***
Mike McDowell, Vice President, Global Accounts
Leanne Saczkowski, Director, Client Services
Mouhammad Alnajjar, Manager, Digital Engineering
Luke Zieske Technical Business Analyst
Kay Van Slooten, Director, Experience Design & Enablement
Michelle Sequeira Yee, Sr. Loyalty Consulting Director
Nic Taylor, Experience Strategist
Zach Cosby, Associate Creative Director
Manoja Manoharan, Manager, Decision Sciences
Melissa Ferro, Project Manager
Jake Macdonald, Project Coordinator
Stacy Stavropoulos Customer Experience Project Manager
Debra Strickland Digital Producer"

 

Innovative Media

Award: Gold
Campaign: Embarrassing Plastic Bags
Client: East West Market
Agency: Rethink

Embarrassing Plastic Bags had international reach, gaining over 300 pieces of earned media across 5 different continents. It was picked up by publications like the New York Times, NPR, The Guardian, The Globe and Mail, and many more. The idea was even championed by celebrities like Kevin Bacon, Stephen Fry, Jessica Hische, and George Takei.

Credits:
Creative Director: Leia Rogers, Ian Grais, Chris staples
Art Director: Sheldon Rennie
Designer: Sheldon Rennie
Writer: Thom Peters, John Eresman
Producer: Kerry Bhangu
Head of Strategy: Darren Yada
Amplification Strategist: Aliz Tennant, Samantha Cheng
Account Services: Tianna Fung"

 

Award: Silver
Campaign: Hudson's Bay x Animal Crossing
Client: Hudson's Bay
Agency: Cossette Media

Credits:
Key execution team members on the project:
Alessia Grosso, Strategy Director at Cossette Media
Brenda Zhou, Social Media Specialist at Hudson's Bay
Michael Furman, Ad Operations Specialist at Hudson’s Bay

Assisted by and overseen by:
Connor George, Social Media Manager at Hudson's Bay
Leslie Blachford, DVP Events and Social Media at Hudson's Bay
Sasha Chumber, Director, Digital Marketing and Media at Hudson's Bay
Jorge Carrasqueiro DVP, Digital Marketing & Media at Hudson's Bay
Meghan Nameth, SVP, Marketing at Hudson's Bay
Wes Wolch, Chief Strategy Officer at Cossette Media

Creative direction for Hudson's Bay
Ryan Booth, RSG, Director of Design for Hudson's Bay
Siofan Davies, Director of Copy & Brand for Hudson's Bay
Ashley Major, Copywriter for Hudson’s Bay
Daniel Koppenol, Vice President, Creative Director for Hudson's Bay

Additional help from Cossette Media staff
Beth Thomson
Charlaine St-Amant
Jessica Mathers

Hudson's Bay Communications and PR
Michelle Veilleux, Director, PR
Lauren Polyak, Specialist, PR
Tiffany Bourre, DVP Communications and Heritage"

 

Martech

Award: Silver
Campaign: Canada Day Games
Client: Hudson's Bay Company
Agency: FCB

Credits:
Client: Hudson’s Bay | Sr. Vice President, Marketing: Meghan Nameth | Vice President, Marketing: Allison Litzinger | Sr. Brand Manager: Dorcas Siwoku | Brand Manager: Emily Campbell | Vice President, Creative Director: Daniel Koppenol | Director of Design: Ryan Booth | Vice President, Digital Marketing: Jorge Carrasqueiro | Director, Digital Marketing & Media: Sasha Chumber | Producer: Ashleigh DeGroot

Creative Agency: FCB | Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Associate Creative Directors: Jordan Gladman, Nimy Leshinski | Vice President, Head of Creative, FCB Montréal: Sylvain Dufresne | Copywriter, FCB Montréal: Joel Letarte | VP, Group Account Director: Jodi Spanninga | Account Director: Madeleine Wildi | Account Executive: Jimmy Pun | Project Leads, FCB Montréal: Caroline Morissette, Véronique Rompré | Chief Strategy Officer: Shelley Brown | Vice President, Strategic Planning: Eryn LeMesurier | Strategic Planner, FCB Montréal: Audraine Houël

Studio: Fuelcontent | Integrated Producer: Sadaf Ghandehari | Illustrator: Nabil El Saadi | Production Artists: KitWa Lau, Frankie Augusta, Gasper Barone, Melad Jajou | Proofreader: Ashleigh Smith | Proofreader, FCB Montréal: Olivier Laplante | Studio Manager: Rosanne Woodley

Production Company: Jesse Blight | Director & DOP: Jesse Blight

Editorial: Outsider | Executive Producer: Kristina Anzlinger | Editor: Chris Murphy | Assistant: Lia Han

Post-Production: Darling | Colourist: Roslyn Di Sisto | Online Artist: Lauren Rempel

Music: Berkeley | Creative Director: Jared Kuemper

Media Agency: Cossette Media | Chief Strategy Officer: Wes Wolch | Media | Planning Director: Beth Thomson | Strategy Director: Alessia Grosso | Media Supervisor: Erica Goldfarb | Sr. Vice President, Media Buying: Diane Devries | Vice-présidente activations: Marie-Christine Simard | Media Buying Assistant: Salena Nazarali | Director, Broadcast Traffic/Talent: Donna Nadeau | Routage: Lynda Boulé"

 

Award: Gold
Campaign: Arc'teryx App
Client: Arc'teryx Equipment
Agency: Apply Digital

A brand built on trailblazing and covering new ground, Arc’teryx wanted to stay on the cusp of the digital curve. So they launched a new mobile app that would catalyze their transformation into a mobile-first e-commerce leader.

Credits:
Client Sponsors: Leah Nielsen, Tyler Gaucher
Client Partner: Steve Park
UX Oversight: Wells Stringham
Design Oversight: Mauricio Pommella
UI Design: Jordan Christiansen
Technology Oversight: Andrea Moretti
Platform Technology Lead: Brian Chen
Mobile Technology Lead: Inga Jonsdottir
Development & Architecture: Rock Hu, Liam Smith, Matt Barry, Wade Sun, Michael Chen
QA: Prashanth Thiruvaskaru
Project Management Oversight: Wilfried Hanachowicz
Project Management Support: Tyler Nee
Product Management Lead: Phil Jong

Social Causes

Brand Building

Award: Bronze
Campaign: Change the health of children. Change the health of Canada.
Client: Canada's Children's Hospital Foundations
Agency: Innermost Digital

Credits:
Honrio Cham, Principal, Innermost Digital
Tom Fung, Principal, Innermost Digital
David Yoshida, Principal, Innermost Digital
Stephanie La Brie, Manager, Marketing & Communications, CCHF
Brady Hambleton, Vice President, Marketing, Engagement & Analytics, CCHF"

 

Award: Silver
Campaign: Say hello to Ontario Tech
Client: Ontario Tech University
Agency: SOS Design

Credits:
Ontario Tech University:
Amy Neil, Manager, Marketing Projects & Events, Communications & Marketing
Chris Woods, Manager, Web & Digital, Communications & Marketing
Melissa Levy, Manager, Communications & Creative Services
Richard Seres, former Executive Director, Communications & Marketing
Agency - SOS:
Sarah Cosentino, Creative Director
Michelle deClair, Director of Client Services"

 

Award: Gold
Campaign: Halloween
Client: YWCA
Agency: FCB

Since 2004, the crime rate in Canada has dropped in all categories, except one: violence against women. To bring the issue to the forefront, the YWCA recreated scenes from classic horror films. Because for too many women, violence is not restricted to the silver screen: it’s a brutal part of their everyday life – and it has to stop.

Credits:
Vice-President, Head of Creative, FCB Montréal: Sylvain Dufresne | Art Director, FCB Montréal: Philippe Natewajko | Copywriter, FCB Montréal: Elmer Tazartez | Account Directors, FCB Montréal: Julie Simon, Krystelle Ruest | Project Manager, FCB Montréal: Laurie-Anne Côté | Strategist, FCB Montréal: Marie-Nathalie Poirier
Production, FCB Montréal: Anick Rozon | Production: SOMA, Geneviève Cabana-Proulx, Stéphanie Merizzi | Director, SOMA: Sarah Pellerin | Director of photography, SOMA: Ariel Méthot | Video Editor, SOMA: Charles Grenier | Video Editor, Outpost: Simon Allard | Mixers, Lamajeure: Jacob Gauthier-Robitaille, Luc Préfontaine | Vice-President Media Director, Jungle Média: Danick Archambault | Public Relations, Weber Shandwick: Marie-Philip Leduc"

 

Business Impact

Award: Silver
Campaign: Lolli: The Exhibit Nobody Wants To Talk About
Client: Canadian Centre for Child Protection
Agency: No Fixed Address

Credits:
-Chief Creative Officers: Josh Budd, Dave Federico
-ACD, Art Director: Randy De Melo
-ACD, Writer: Ryan Chiasson
-Art Director, Freelance: David Glen
-Copywriter: Lee Cristiano
-Producer, Freelance: Kristen Neamtz
-Account Director: Josie Daga
-Account Supervisor: Adam Eliesen
-Chief Strategy Officer: Dino Demopoulos
-PR Lead: Katie Muir
-Senior Manager, PR: Erin Banting
-Production Company: HeydSaffer
-Producer, HeydSaffer: Ben Robinson
-Line Producer, HeydSaffer: Adrian Cheung
-Print Producer, HeydSaffer: Bruce Ellis
-Director of Photography, HeydSaffer: Jono Lawley
-Build and Fabrication: 16Tonnes
-Production Designer & Art Director, 16Tonnes: Lachlan Brown, Lindsay Duplessis
-Production Company: Westside Studios
-Photographer, Westside Studios: Nikki Omerod
-Production Company: Married to Giants
-Executive Producer, Married to Giants: Julie Axell
-Senior Editor, Married to Giants: Monica Remba
-Assistant Editor, Married to Giants: Naseem Loloie
-Post-Production Company: Alter Ego
-Senior Post Producer, Alter Ego: Jane Garrah
-VFX Artist, Alter Ego: Joel Osis
-VFX Assistant, Alter Ego: Alex Beals
-Senior Colourist, Alter Ego: Conor Fisher
-Colour Assistant, Alter Ego: Erik Bayley"

 

Award: Gold
Campaign: SickKids Airbnb
Client: SickKids Foundation
Agency: No Fixed Address

Welcome to SickKids Airbnb: an immersive overnight stay that lets the public experience the dire conditions inside the PICU firsthand, raising awareness of the critical need for a new building while giving people an honest look behind the curtain.

Credits:
-CCO: Dave Federico, Josh Budd
-ACD: James Leake
-CW: Dylan Wagman
-AD: Luan Pirola
-PR: Erin Banting, Mackenzie Biddie, Jessica Hoffeldt, Nick Wong
-Media Company: OMD
-Production House: WDI MEDIA INC.
-Director / Producer: Will Dempster
-DOP, WDI MEDIA INC.: Christian Bielz
-Technical Director, WDI MEDIA INC.: Nick Marinelli
-Offline Editorial: Rooster
-Editor, Rooster: Colin Murdock
-Executive Producer, Rooster: Melissa Kahn
-Producer, Rooster: Alanna Homuth
-Junior Editor, Rooster: Shane Preston
-Colour & VFX: alter ego
-Senior Colourist, alter ego: Eric Whipp
-Colour Assistant, alter ego: Jonah Venneri
-VFX Artist, alter ego: Hali Gale
-Colour & VFX Executive Producer, alter ego: Hilda Pereira
-Colour & VFX Producer, alter ego: Spencer Butt
-Audio House: SNDWRx
-Audio Design, SNDWRx: Didier Tovel
-Executive Producer, SNDWRx: Alison Lawee
-XM House: WXM
-XM Production Lead, WXM: Nicole St. Jean
-XM Supervisor, WXM: Damian Wright"

 

Award: Bronze
Campaign: The Ice cream Truck
Client: Heart and Stroke Foundation/Canadian Lung Association/Canadian Cancer Society
Agency: Publicis Canada

Credits:
Executive Creative Director: Tim Kavander - Group Creative Director: Dean Hore - Associate Creative Director: Lucas Longman - Writer: Adam Notzi Keyser, Tim Kavander, Dean Hore - Art Director: Andrew Schuler, Lucas Longman - Agency Producer: Pam Portsmouth - Production Company: IQ Productions, The Makers - Line Producer: Marc Milliard - Director of Photography: Sean McBride, The Makers - Casting: Steven Mann Casting - Post ProductionHouse: VideoNerve - Post Production Producer: Karen Huybers - Editor: Drew Stevenson - Music & Sound Design: Pirate Toronto - Clients: Marketa Stastna Canadian Lung Association and Liz Scanlon Heart and Stroke Foundation

 

Customer Experience

Award: Bronze
Campaign: Brutal Postings
Client: Fondation Émergence
Agency: Rethink

Credits: HOLD

 

Award: Gold
Campaign: Lolli: The Exhibit Nobody Wants To Talk About
Client: Canadian Centre for Child Protection
Agency: No Fixed Address

A symbol of childhood innocence took on a disturbing dual meaning at Lolli: The Exhibit Nobody Wants To Talk About. A vibrant display of 10,824 lollipops—one for each new image of child pornography detected online every 12 hours— made the crisis unignorable, sparked conversation, and headlined national news.

Credits:
-Chief Creative Officers: Josh Budd, Dave Federico
-ACD, Art Director: Randy De Melo
-ACD, Writer: Ryan Chiasson
-Art Director, Freelance: David Glen
-Copywriter: Lee Cristiano
-Producer, Freelance: Kristen Neamtz
-Account Director: Josie Daga
-Account Supervisor: Adam Eliesen
-Chief Strategy Officer: Dino Demopoulos
-PR Lead: Katie Muir
-Senior Manager, PR: Erin Banting
-Production Company: HeydSaffer
-Producer, HeydSaffer: Ben Robinson
-Line Producer, HeydSaffer: Adrian Cheung
-Print Producer, HeydSaffer: Bruce Ellis
-Director of Photography, HeydSaffer: Jono Lawley
-Build and Fabrication: 16Tonnes
-Production Designer & Art Director, 16Tonnes: Lachlan Brown, Lindsay Duplessis
-Production Company: Westside Studios
-Photographer, Westside Studios: Nikki Omerod
-Production Company: Married to Giants
-Executive Producer, Married to Giants: Julie Axell
-Senior Editor, Married to Giants: Monica Remba
-Assistant Editor, Married to Giants: Naseem Loloie
-Post-Production Company: Alter Ego
-Senior Post Producer, Alter Ego: Jane Garrah
-VFX Artist, Alter Ego: Joel Osis
-VFX Assistant, Alter Ego: Alex Beals
-Senior Colourist, Alter Ego: Conor Fisher
-Colour Assistant, Alter Ego: Erik Bayley"

 

Award: Silver
Campaign: SickKids Airbnb
Client: SickKids Foundation
Agency: No Fixed Address

Credits:
-CCO: Dave Federico, Josh Budd
-ACD: James Leake
-CW: Dylan Wagman
-AD: Luan Pirola
-PR: Erin Banting, Mackenzie Biddie, Jessica Hoffeldt, Nick Wong
-Media Company: OMD
-Production House: WDI MEDIA INC.
-Director / Producer: Will Dempster
-DOP, WDI MEDIA INC.: Christian Bielz
-Technical Director, WDI MEDIA INC.: Nick Marinelli
-Offline Editorial: Rooster
-Editor, Rooster: Colin Murdock
-Executive Producer, Rooster: Melissa Kahn
-Producer, Rooster: Alanna Homuth
-Junior Editor, Rooster: Shane Preston
-Colour & VFX: alter ego
-Senior Colourist, alter ego: Eric Whipp
-Colour Assistant, alter ego: Jonah Venneri
-VFX Artist, alter ego: Hali Gale
-Colour & VFX Executive Producer, alter ego: Hilda Pereira
-Colour & VFX Producer, alter ego: Spencer Butt
-Audio House: SNDWRx
-Audio Design, SNDWRx: Didier Tovel
-Executive Producer, SNDWRx: Alison Lawee
-XM House: WXM
-XM Production Lead, WXM: Nicole St. Jean
-XM Supervisor, WXM: Damian Wright"

 

Engagement

Award: Silver
Campaign: Embarrassing Plastic Bags
Client: East West Market
Agency: Rethink

Credits:
Creative Director: Leia Rogers, Ian Grais, Chris staples
Art Director: Sheldon Rennie
Designer: Sheldon Rennie
Writer: Thom Peters, John Eresman
Producer: Kerry Bhangu
Head of Strategy: Darren Yada
Amplification Strategist: Aliz Tennant, Samantha Cheng
Account Services: Tianna Fung

Award: Gold
Campaign: Lolli: The Exhibit Nobody Wants To Talk About
Client: Canadian Centre for Child Protection
Agency: No Fixed Address

A symbol of childhood innocence took on a disturbing dual meaning at Lolli: The Exhibit Nobody Wants To Talk About. A vibrant display of 10,824 lollipops—one for each new image of child pornography detected online every 12 hours— made the crisis unignorable, sparked conversation, and headlined national news.

Credits:
-Chief Creative Officers: Josh Budd, Dave Federico
-ACD, Art Director: Randy De Melo
-ACD, Writer: Ryan Chiasson
-Art Director, Freelance: David Glen
-Copywriter: Lee Cristiano
-Producer, Freelance: Kristen Neamtz
-Account Director: Josie Daga
-Account Supervisor: Adam Eliesen
-Chief Strategy Officer: Dino Demopoulos
-PR Lead: Katie Muir
-Senior Manager, PR: Erin Banting
-Production Company: HeydSaffer
-Producer, HeydSaffer: Ben Robinson
-Line Producer, HeydSaffer: Adrian Cheung
-Print Producer, HeydSaffer: Bruce Ellis
-Director of Photography, HeydSaffer: Jono Lawley
-Build and Fabrication: 16Tonnes
-Production Designer & Art Director, 16Tonnes: Lachlan Brown, Lindsay Duplessis
-Production Company: Westside Studios
-Photographer, Westside Studios: Nikki Omerod
-Production Company: Married to Giants
-Executive Producer, Married to Giants: Julie Axell
-Senior Editor, Married to Giants: Monica Remba
-Assistant Editor, Married to Giants: Naseem Loloie
-Post-Production Company: Alter Ego
-Senior Post Producer, Alter Ego: Jane Garrah
-VFX Artist, Alter Ego: Joel Osis
-VFX Assistant, Alter Ego: Alex Beals
-Senior Colourist, Alter Ego: Conor Fisher
-Colour Assistant, Alter Ego: Erik Bayley

 

Award: Bronze
Campaign: SickKids Airbnb
Client: SickKids Foundation
Agency: No Fixed Address

Credits:
-CCO: Dave Federico, Josh Budd
-ACD: James Leake
-CW: Dylan Wagman
-AD: Luan Pirola
-PR: Erin Banting, Mackenzie Biddie, Jessica Hoffeldt, Nick Wong
-Media Company: OMD
-Production House: WDI MEDIA INC.
-Director / Producer: Will Dempster
-DOP, WDI MEDIA INC.: Christian Bielz
-Technical Director, WDI MEDIA INC.: Nick Marinelli
-Offline Editorial: Rooster
-Editor, Rooster: Colin Murdock
-Executive Producer, Rooster: Melissa Kahn
-Producer, Rooster: Alanna Homuth
-Junior Editor, Rooster: Shane Preston
-Colour & VFX: alter ego
-Senior Colourist, alter ego: Eric Whipp
-Colour Assistant, alter ego: Jonah Venneri
-VFX Artist, alter ego: Hali Gale
-Colour & VFX Executive Producer, alter ego: Hilda Pereira
-Colour & VFX Producer, alter ego: Spencer Butt
-Audio House: SNDWRx
-Audio Design, SNDWRx: Didier Tovel
-Executive Producer, SNDWRx: Alison Lawee
-XM House: WXM
-XM Production Lead, WXM: Nicole St. Jean
-XM Supervisor, WXM: Damian Wright"

 

Innovative Media

Award: Silver
Campaign: #PauseToRemember
Client: HomeEquity Bank
Agency: Zulu Alpha Kilo / OMD
Credits:
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Associate Creative Directors: Vic Bath, Dan Cummings
Art Director: Michael Romaniuk
Writer: Jackson Kemp
Account Team: David Tremblay, Violet Karbalaei
Planning Team: Tim Hopkins, Sean Bell
Client: HomeEquity Bank
Clients: Yvonne Ziomecki, Vivianne Gauci, Niary Toodakian
Media Agency: OMD
Media Agency Planners: Dwayne Mataseje, Mitchell Cornelisse
PR Agency: Provident Communications
PR Agency partners: Wojtek Dabrowski, Morgan McLellan
Production House: Zulubot
Production House Producers: Tom Evans, Colleen Allen
Editor: Ashlee Mitchell"

 

Award: Bronze
Campaign: Brutal Postings
Client: Fondation Émergence
Agency: Rethink

Credits:
Creative Director: Nicolas Quintal
Art Director: Maxime Sauté
Copywriter: Xavier Blais
Producer: Marie-Pière Poulin
Strategy: Pascal Routhier
Account services: Alex Lefebvre, Cendra F. Percy
Outreach: Charles Côté, Victor Brunton
Production house: Content:Content - Ronny Lebrun, Raphaëlle Rousseau
Sound engineer: P.O. Rioux
Public relations: TöK Communications - Éric Santerre, Samantha Williams
Client: Laurent Breault, Francis Viau, Olivia Baker"

 

Award: Gold
Campaign: Project Understood
Client: Canadian Down Syndrome Society + Google AI
Agency: FCB

To improve Google’s voice technology, we turned the Down syndrome community into Google’s teachers. The CDSS worked with Google and empowered people with Down syndrome to be the ones teaching by using their voices to train Google’s speech recognition model to understand them. We made voice technology more inclusive for millions around the world.

Credits:
Client: Canadian Down Syndrome Society |Chair: Ed Casagrande |Interim Executive Director: Laura LaChance |Marketing & Communications Manager: Kristen Halpen |Board Member: Ben Tarr |Partner : Google

Creative Agency: FCB | Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | President: Bryan Kane | Associate Creative Directors: Elma Karabegovic, Michael Morelli, Marty Hoefkes | Copywriters: Shannon McCarroll, Jason Soy | Chief Strategy Officer: Shelley Brown | Director of Strategy: Eryn LeMesurier, Shelagh Hartford | Strategy Coordinator: Audrey Zink | VP, Managing Directors: Tracy Little, Tim Welsh | Group Account Director: Blake Connolly | Account Supervisor: Olivia Selbie | Agency Producers: Sarah Michener, Kristine Lippett | VP of Operations: Shandi Horovitch | Project Manager: Cori Pettit | Director, Product and Technology Solutions: John Sime | EVP, Head of Global Innovation: Kris Hoet | EVP, Worldwide Creative Partner: Fred Levron

PR: Shannon Stephaniuk, Glossy

Production Company: Fuelcontent | Director: Scott Drucker | Line Producer: Sarah Michener | Director of Photography: Scott Drucker, Chet Tilokani | Camera Operator: Scott Drucker, Chet Tilokani | Audio: Nicolas Field | Hair & Make-Up: Neil Silverman | Photographer: Cassidy Clemmer

Editing House: Outsider Editorial | Editor: John Gallagher, Michael Barker | Editorial Assistant: Scott Edwards | Executive Producer: Kristina Anzlinger

Transfer/Online Facility: Alter Ego | Colourist: Eric Whipp | VFX Artist: Eric Perrella | Producer: Caitlin Schooley-Groneveldt

Music House: Grayson Matthews | Music Track Director: Mark Dominic | Engineer: Vlad Nikolic | Audio Producer: Kelly McCluskey

Speech Pathologist: Amanda Cotton

Website design: Bliss Interactive: Kris Van Wallendael, Julie Post, Dao Tran"

 

Martech

Award: Bronze
Campaign: Dodge the Bullet
Client: Coalition for Gun Control
Agency: Zulu Alpha Kilo

Credits:
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Art Director: Michael Romaniuk
Writer: Patrick Godin
Creative Technologist: Martin Szomolanyi
Designer: Ryan Booth
Agency Producers: Nadaa Baqui, Ola Stodulska
Account Team: Rob Feightner, Matt McGrath
Planning Team: Spencer MacEachern
Client: Coalition for Gun Control
Clients: Wendy Cukier, Meagan Trush
Production House: Zulubot
Web Developer: Jake Edwards
UX Design: Joe Szabo
Quality Assurance: QA Consultants
Post Production Company: Zulubot
Editor: Max Lawlor, Daniel Shapiro"

 

Award: Silver
Campaign: Pride Flagging
Client: Fondation Émergence
Agency: Rethink

Credits:
Creative Director: Nicolas Quintal, Mike Dubrick
Copywriter: Xavier Blais, Mike Dubrick
Art Director: Maxime Sauté
Designer: Jake Lim, Shayne Tupper, Alex Fleming, Maxime Sauté
Producer: Todd Harrison, Kyle Hicks
Strategy: Pascal Routhier
Web development: Brad Stapleton, Alex Fleming
Account services: Alex Lefebvre, Cendra F. Percy
Media relations: Victor Brunton
Public relations: TöK Communications - Éric Santerre, Samantha William
Client: Laurent Breault, Francis Viau, Olivia Baker"

 

Award: Gold
Campaign: Project Understood
Client: Canadian Down Syndrome Society
Agency: FCB

To improve Google’s voice technology, we turned the Down syndrome community into Google’s teachers. The CDSS worked with Google and empowered people with Down syndrome to be the ones teaching by using their voices to train Google’s speech recognition model to understand them. We made voice technology more inclusive for millions around the world.

Credits:
Client: Canadian Down Syndrome Society |Chair: Ed Casagrande |Interim Executive Director: Laura LaChance |Marketing & Communications Manager: Kristen Halpen |Board Member: Ben Tarr |Partner : Google

Creative Agency: FCB | Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | President: Bryan Kane | Associate Creative Directors: Elma Karabegovic, Michael Morelli, Marty Hoefkes | Copywriters: Shannon McCarroll, Jason Soy | Chief Strategy Officer: Shelley Brown | Director of Strategy: Eryn LeMesurier, Shelagh Hartford | Strategy Coordinator: Audrey Zink | VP, Managing Directors: Tracy Little, Tim Welsh | Group Account Director: Blake Connolly | Account Supervisor: Olivia Selbie | Agency Producers: Sarah Michener, Kristine Lippett | VP of Operations: Shandi Horovitch | Project Manager: Cori Pettit | Director, Product and Technology Solutions: John Sime | EVP, Head of Global Innovation: Kris Hoet | EVP, Worldwide Creative Partner: Fred Levron

PR: Shannon Stephaniuk, Glossy

Production Company: Fuelcontent | Director: Scott Drucker | Line Producer: Sarah Michener | Director of Photography: Scott Drucker, Chet Tilokani | Camera Operator: Scott Drucker, Chet Tilokani | Audio: Nicolas Field | Hair & Make-Up: Neil Silverman | Photographer: Cassidy Clemmer

Editing House: Outsider Editorial | Editor: John Gallagher, Michael Barker | Editorial Assistant: Scott Edwards | Executive Producer: Kristina Anzlinger

Transfer/Online Facility: Alter Ego | Colourist: Eric Whipp | VFX Artist: Eric Perrella | Producer: Caitlin Schooley-Groneveldt

Music House: Grayson Matthews | Music Track Director: Mark Dominic | Engineer: Vlad Nikolic | Audio Producer: Kelly McCluskey

Speech Pathologist: Amanda Cotton

Website design: Bliss Interactive: Kris Van Wallendael, Julie Post, Dao Tran

marketer
2020 Premiere Award Winners

Congratulations to our Marketer of the Year, Lifetime Achievement Award, Best of the Best and Top Cause Winners!

Marketer of the Year

Cindy Wong
Recipient of the CMA 2020 Marketer of the Year Award

As the Regional Head of Marketing for HSBC North America, Cindy Wong oversees a team of 70 in Canada and sits on the Global HSBC leadership team representing North America. She is the first Canadian to hold this role. As an executive stakeholder, she is a vital contributor to the development of the business strategy and plays a pivotal role in driving growth and managing risk.

Under Wong’s direction, HSBC Canada’s marketing campaigns have won international awards, earned global media coverage, and aired in markets across the world.

Some of her team’s 2019 achievements include:

  • HSBC Global Marketing Team of the Year
  • GOLD Marketing Award: Welcome Mat
  • CMA GOLD award: Welcome Mat
  • CMA GOLD Award: Let’s Meet 1 to 26
  • CMA BRONZE Award: HSBC Opera

Wong is passionate about mentorship for women and serves as a sponsor in HSBC’s Accelerating Female Leaders Programme.




Sandra Sanderson
Recipient of the CMA 2020 Marketer of the Year Award

As Senior Vice President of Marketing for Sobeys Inc., Sandra Sanderson oversees marketing across a broad portfolio of banners including Sobeys, Safeway, Thrifty Foods, Foodland, FreshCo and Lawtons. She is tasked with transforming the way Sobeys connects with customers through its brand strategy and integrated marketing, insights and analytics, loyalty program, sports partnerships, and community investment.

During COVID-19, Sanderson and her team have continued to innovate and engage with customers. Some of their initiatives include:

  • Community Action Fund
  • First physically distanced drive-in concert
  • FreshCo 2.0
  • A Family of Support
  • Compliments Re-launch

Sanderson was a member of the CMA Board of Directors for four years and recently held the position of Vice-Chair of the Board. In this role, Sanderson served on multiple committees and contributed to the launch of the Chartered Marketer program.

 

Cindy Wong Sandra Sanderson Maya Lange Maya Lange Lori Davison Judy John Duncan Fulton Mercuri Dominic Reiss Dani Deluce Robert Day Christine Furlong John Hinds Ossie Woodrooffe Rob

Lifetime Achievement Award

Steve Levy
Recipient of the CMA 2020 Lifetime Achievement Award

Steve Levy is the Chief Client Officer at Ipsos, where he heads the Client Organization Group, a team of senior executives who are responsible for delivering strategic value to Canadian organizations. His achievements include:

  • Overseeing the Marketing, Loyalty/CX and Qualitative groups, leading a team of nearly 100 researchers in a period of exponential growth.
  • Leading the development, sales and execution of multiple Ipsos initiatives to attract Canadian marketers, including Most Influential Brand (MIB), Cause Marketing, Brand Heart and Digital Marketing, among others.
  • Supporting the development and global promotion of a strong Ipsos organization and initiating global R&D and thought leadership.

For nearly two decades, Levy has volunteered on CMA Committees, Advisory Groups and Councils. He was a Board and Executive Committee member from 2007 to 2015 and currently sits on the CMA’s Board-led Member Engagement Committee.

 

Steven Levy Stephen Brown Laliberte Guy Torella John Levine Alan Philips Bruce Elder Judy Bassett Rich Furneaux Hugh Marilyn Stewart

Best of the Best

Subaru Canada - Greatest Outback of All Time (GOOAT)
Recipient of the CMA 2020 Best of the Best Award

In partnership with marketing agency Zulu Alpha Kilo, Subaru Canada launched a humorous campaign to announce the 2020 Subaru Outback. The campaign compared the new tougher, stronger and more durable Outback to a mountain goat, mirroring its ability to traverse difficult terrain, carry heavy loads, and endure tough conditions. Seeking to reach a younger audience than the traditional Subaru loyalist, the campaign highlighted the special features that make the Outback unique while staying away from car marketing clichés.

The campaign led to record sales of over 3,000 vehicles (20% above target) in the first three months of launch. In each of the five months following launch, Subaru experienced their best-ever sales and year-over-year increases, making this Subaru Canada’s most successful Outback launch ever.

Top Cause

SickKids Airbnb
Recipient of the CMA 2020 Top Cause Award

To demonstrate the need for a new hospital following a decline in donations, SickKids partnered with Airbnb and agency No Fixed Address to give media, consumers and new guests the ability to see life in the Pediatric Intensive Care Unit (PICU). SickKids transformed a hospital boardroom into a replica of a PICU and posted it on Airbnb. Every detail was accounted for, including hand-written charts, worn tape on the floor, and even the constant beeping of machines.

The campaign leveraged popular Torontonians, including Toronto Raptors NBA Champion Fred Van Vleet, which increased online visibility and generated over 139 million earned media impressions. Since launching SickKids Airbnb, SickKids Foundation has seen a 28% increase in new users to its site, a 25% increase in traffic/page views, and a 27% increase in donation revenue.

marketer
Cannabis Marketing Award

A special award, recognizing originality and creativity. Winners must be compliant with the Cannabis Act.

2020 Winners

Award: Gold
Campaign: #GrowGoodWeed
Client: Reefertilizer Inc.
Agency: Banfield Agency

Reefertilizer's 'Grow Good Weed' campaign was launched in December 2018 and became a huge viral success – receiving over 44k upvotes on Reddit over a 48 hour period. Using a minimal ad-buy (less than 3k) that focused on YouTube Fortnite videos, the campaign has "set the bar" – a high one at that – when it comes to cannabis advertising in Canada.

Credits:
Creative Director: Joey Drouin, Mike Drouin
Video Production: Banfield Agency"

 

Award: Silver
Campaign: LAT by 48North
Client: 48North Cannabis Corp.
Agency: Blok Design

Credits:
Creative Director: Kirsten Gauthier - 48North
Editor in Chief: Antonia Whyatt - 48North
Associate Editor: Kyla Killackey - 48North
Design and Production: Vanessa Eckstein, Crystal Basaez – Blok Design
Public Relations: Faulhaber Communications

 

Award: Bronze
Campaign: Dark Gummies
Client: Drug Free Kids Canada
Agency: Humanise Collective / Bleublancrouge

Credits:
Client: Drug Free Kids Canada
Chantal Vallerand - Executive Director
Rich Padulo - Board of Directors
Raymonde Lavoie - Board of Directors
Susan Hutt - Communications and Community Management
Nicole Levac - Media Partner Relations Officer

Advertising Agency: Humanise Collective / Bleublancrouge
Copywriter: Matt Antonello
Art Director: Greg Kouts
Designer: Stephanie Daniele
Executive Creative Directors: Chris Dacyshyn & Julie Markle
Senior Strategist: Jenn Green
General Manager: Joumana Oweida
Account Supervisor: Nevan Ryan
Agency Producer: Brenda Surminski
Print Producer: Lauren Sharpe
Director and Puppeteer: Jonny Sabbagh, Will Harper / BLINKINK
Producer: Leah Matilda Draws / BLINKINK
Colour: Henry Howard / Jogger
Editor: Ryan Boucher / Cut + Run
Director's Agent: Anna Ryabtsun / Heydreamboat
Audio Director: Ted Rosnick / Vapor Music
Executive Producer: Kailee Nowasad / Vapor Music
Photographer: Rita Platts
Editor: Mariam Fahmy
Image work: Nabil Elsaadi
Digital: U92
Type Foundry: Lineto

Overview

Attracting audiences to build and sustain market share is imperative to the success of any brand, especially for new brands in emerging sectors. Launching a new brand is a challenge in any category but for cannabis marketers, the complexity of a restrictive federal regime and a range of provincial regulations create significant marketing challenges, especially for a product that was previously prohibited.

The Cannabis Marketing Award recognizes the company that successfully navigated these challenges to launch an innovative and memorable cannabis marketing campaign or initiative in the areas of education, research, launch or retail, while meeting all requirements of the Cannabis Act – both the letter and the intent of the law.

Who Should Enter

For a cannabis campaign or initiative to be considered for the Cannabis Marketing Award, it must show originality and creativity while navigating legal restrictions and delivering its message to a target audience. All submissions must be compliant with the Cannabis Act and all applicable laws. The onus is on incumbents to ensure that their entries are in compliance.

Cannabis producers, accessory and service companies, and the agencies who work with them, should consider submitting an entry for this award.

How to Enter

Closed for Entries

FREE to Enter

To be eligible, entries must meet all requirements of the Cannabis Act – both the letter and the intent of the law. The onus is on incumbents to ensure their entries are in compliance.

1. Overview

  • Briefly describe the campaign/initiative.
  • Outline the campaign objective.
  • Identify challenge(s) and confirm compliance with the Cannabis Act.
  • Identify key performance indicators.

2. Strategy

  • Identify key market insights and data utilized to determine direction.
  • How did these insights shape the creative, channel and media strategy?
  • Highlight unique elements and solutions to challenges.
  • Who was the target audience?
  • How did you maximize the various available channels to support your campaign?
  • How did you determine the appropriate marketing mix to allocate budget accordingly?

3. Creativity

  • Assess how innovative the solution was in solving the marketing objective.
  • Did the creative utilize the medium in an interesting, innovative way?
  • Did the creative stand out in the market and was it memorable?
  • Does the creative speak to the stated target audience?

4. Results

  • Confirm campaign performance against objectives set out in Overview (#1).
  • Identify KPIs (key performance indicators) that proved your marketing campaign delivered impact.
  • What impact did the campaign have on the cannabis industry?

Senior Judges

Derek Blais
SVP Creative Director
BBDO


Steve MillerSteve Miller
Partner, VP, ECD
FUSE CREATE

CIBC, and Johnson & Johnson, to name a few. In addition, Steve has had the pleasure of launching several cannabis brands and currently works in the sector. He has sat as judge at several award shows, including the DAOY, AToMiC’s, Marketing Awards, Webby’s, and New York Festivals.

After graduating with a Bachelor of Commerce, Steve first worked in consulting where he developed feasibility studies, marketing plans and market research analyses. In addition, he spent several years as a touring singer/songwriter. When Steve isn’t creating award-winning work, you can find him playing music, sketching, and writing bios.

Judges

Ben Seaton, VP, Client Business Partner, UM
Bernice Lo, Associate Creative Director, Art Director, Grip Limited
Bob Leroux, VP/GM National Sales, Pattison
Cheri Mara, Chief Commercial Officer, Ontario Cannabis Store
Dara Mottahed, Marketing Manager - North America, Ross Video
Kyla Nicholls, Senior Vice President, Ipsos

marketer
Canada Post Integrated Marketing Award

A special award, recognizing the most outstanding integrated marketing execution of the year.

2020 Winners

Award: Gold
Campaign: (Stop a) Wedding Invitation
Client: Plan International Canada
Agency: RI

Plan International Canada’s “(Stop a) Wedding Invitation” direct mail test invited donors to RSVP “no” to child marriage. This unexpected twist on a traditional wedding invitation caught donors by surprise, stirred emotions and delivered stellar results all while giving Plan International Canada insights on how to drive response donors in the future.

Credits:
RI (agency)
VP, Executive Creative Director: Daniel Westgate
Copywriter: Glen Petrie
Art Director: Fady Sbeih
Chief CRM Officer: Scot Riches
Account Supervisor: Margaret Needham
VP, Production: Rachael Gillespie
Production Director: Susan Gordon
Senior Studio Production Artist: Jennifer Loates

PLAN (client)
Senior Manager, OneTimeGifts: Emma Patterson
Marketing Specialist: Lindsay Kaplan

 

Award: Silver
Campaign: No Excuses Day
Client: SCENE
Agency: Elemental

Credits: Head of Strategy, Elemental: Dustin Brown – VP Client Services, Elemental: Justin Haberman – Account Executive, Elemental: Lindsay Chase – ACD, Elemental: Matt Sadowski – ACD, Elemental: Scott Fess – Copywriter, Elemental: Kevin Hamilton – Art Director, Elemental: Samantha Bailey – Marketing Director, SCENE: Lindsay Norton – Senior Manager, Marketing, SCENE: Susan LeBlanc – Senior Manager, Marketing, SCENE: Paige Maxwell – Manager, Marketing, SCENE: Jessica Drozd – Marketing Coordinator, SCENE: Kabir Sanwal – Marketing Coordinator, SCENE: Sydney Barber – Partnership Coordinator, SCENE: Wilson Wong – Marketing Manager, SCENE: Kaitlin D’Silva – Marketing Director, Cineplex: Avery Ironside – Marketing Manager, Cineplex: Stephanie Critelli – Marketing Coordinator, Cineplex: Alexandra Stewart – Senior Manager, Trademarks & Marketing Law, Cineplex: Elizabeth Manley – Scotiabank: Mackenzie Williams-White – Search Engine People: Elphie Galanakis – Search Engine People: Davida Ander – Bond Brand Loyalty: Billy Gee – Bond Brand Loyalty: Kelsey Whalen – Bond Brand Loyalty: Graham Prentice – William Thomas Digital: Katelyn Kendrick – William Thomas Digital: Alice Keogh – VMC Media: Kelly Dutton – VMC Media: Sarah Howarth – Rock-It Promotions: Tonisha Bath – Hill+Knowlton Strategies: Margaret O'Donoghue – Cineplex Media: Lesley Taylor – Cineplex Media: Jeffrey Garner

 

Award: Bronze
Campaign: We Do New
Client: Canadian Tire Retail
Agency: Touché!

Credits:
Touché!

Overview

The new marketing landscape continues to evolve, grow and change and that can bring challenges but also many new opportunities to achieve success! At the heart of impactful marketing, this continues to be true: deliver the right message to the right person at the right time via the right channel. As marketers, we are operating in an integrated world, amplifying our programs via multiple channels. The key is to identify the media mix which is most impactful. All channels have proven, effective roles to play in acquisition, retention and developing advocates for brands.

Direct mail has a unique ability to complement and amplify other channels as well as provide a targeted and personal connection. In 2020, direct mail can be individually customized and delivered programmatically to the customer in as little as 48 hours, it can be combined with digital to drive higher brand recall, it can target consumers through location-based observed behaviour via smartphones or simply be integrated in an omni-channel marketing campaign.

The Integrated Marketing Award, sponsored by Canada Post, recognizes strategy, creativity and results as achieved in an integrated marketing campaign that includes the specific channel of direct mail. The Integrated Marketing Award recognizes the most outstanding integrated marketing execution of the year.

Who Should Enter

Any campaign that has utilized direct mail as a part of an integrated marketing campaign within the last 18 months. The direct mail piece needs to have been delivered using Canada Post properties.

In addition to being an eligible entrant, fulfillment houses, statement design firms, consultants, form design firms and printing companies may be interested in collaborating with clients to develop an award submission.

A panel of judges, appointed by Canada Post and CMA, will select one winner based on the following criteria:

  • Creative solution. The campaign must use creative that inspired emotion, connected consumers with the brand or motivated a change of behaviour.
  • Strategic thought. We consider a campaign to be strategically sound when it has considered 3 attributes: Data – reaching the target market with precision to deliver relevance and value, Physicality – triggers emotion and Connectivity – strengthens connections across media touch points.
  • Results. These should be measurable, robust metrics that demonstrate how a campaign achieved its business objectives and business impact. The results could be an increase in sales, brand recall, a shift in perception or a proven behaviour change.

How to Enter

Closed for Entries

The Integrated Marketing Award is sponsored by Canada Post and is FREE to enter!

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:

Apply for this award on the CMA Awards entry website.

  1. Select "Integrated Marketing Award" from the drop–down menu and complete the entry form
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the Integrated Marketing Award
  3. Complete the entry as needed

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant Canada Post permission to use your entry to demonstrate a "gold standard" of integrated marketing.

Senior Judges

Danielle DoironDanielle Doiron 
General Manager, Marketing 
CANADA POST

 

 

Marc CooperMarc Cooper 
President 
JUNCTION59

Marc Cooper is a chartered marketer who joined Junction59 in 2004 and now holds the title of President and partner – leading the evolution of Junction59 for the last decade. He brings 25 years of direct marketing experience to the management of the company’s corporate clients. Marc’s direct marketing background began with marketing business trade magazines. In the late ‘90s, he formed his own consultancy to help small businesses and professional service firms bring their message online. In the mid-2000s, Marc turned his attention to helping the agency’s clients develop award-winning marketing campaigns.

Marc has presented at the CMA’s Small Business Conference, and guest lectured at the University of Toronto. Marc is the co-author of an eBook on simplifying the B2B Buyers Journey and has led the first of its kind research study, in partnership with Ryerson University, aimed at redefining the way we target and reach small businesses in Canada.

Judges

Angela Sorino, Senior Director, Marketing Communications, CIBC
Audrey Jamieson, President, Marketing Kitchen Inc.
Jennifer Justin, Director, Advertising, Canada Post
Kristi Tomasin, Director, Smartmail Marketing, Canada Post
Lisa Mack, Head of Mobility Marketing Comunications & Customer Insights, TELUS
Nadia Chegrinec, Director, Sales Enablement & Digital Marketing, Canada Post
Noelle de la Mothe, Director, Direct & Digital Marketing, SickKids Foundation

environics
Environics Analytics Data Marketing Award

A special award, recognizing the best use of data and analytics in marketing.

2020 Winners

Award: Gold
Campaign: Leveraging the love…and the hate
Client: Sport Chek
Agency: Touché!

Because Black Friday was a week later than previous years, consumer expectations were high, and their patience was running low. Sport Chek built a solution to make the shopping experience easier for consumers, by tuning into the signals that they were sending us in real time! We then became the brand that solved consumer’s pain points.

Credits: Touché!

 

Award: Silver
Campaign: Escape Mountain
Client:
BRP
Agency: Touché!

Credits:
Touché!
Anomaly

 

Award: Bronze
Campaign: Ownr - Personalization Ad Campaign
Client: RBC
Agency: N/A (campaigns were run in-house)

Credits:
Primary Managers/Directors: Zaeem Sarwar, Shadi McIsaac
Growth Team: Jordan Casey, Nilson Junior, Olivia Fernandes, Shakeel Shaikh
Art Director: Soojin Cha
Team Lead: Isabel Tremblay
VP Marketing, RBC Ventures: Larry Jacobs
VP Business Ventures: Dimitri Busevs

Overview

Big data, deeper analytics capabilities and innovations in technology allow marketers to connect more effectively with their customers and markets than ever before.

Whether aiding in the development of an overall marketing strategy, informing the planning of a campaign or evaluating the success of a specific promotion, data analytics is an essential tool in every marketer’s portfolio.

The Data Marketing Award, sponsored by Environics Analytics, recognizes innovative, creative and exemplary applications of data and analytics in the development of or as key elements in executing marketing campaigns that produce exceptional results.

Who Should Enter

For a marketing campaign or initiative to be considered for the DATA MARKETING Award, it must make use of data–driven analytics in a significant or meaningful way, whether in the development, execution or assessment of the campaign.

A panel of judges, appointed by Environics Analytics and CMA, will select one winner based on the following criteria:

  • Creative planning and execution involving data analytics, such as developing a segmentation model to determine the best audiences to test–market a new product; combining purchase history and social values to produce more relevant or personalized messaging for an effective direct marketing campaign; or measuring the current and prospective value of customers to increase product sales per customer.  
  • Strategic thought, such as analyzing past data on behaviour and preferences to identifying high–value target customers; determining knowledge gaps and accessing additional data to create a more comprehensive view of customers; or evaluating metrics within the marketing mix to allocate budgets more effectively and efficiently.
  • Results: Innovative engagement, such as leveraging consumer segmentation information to identify and service pockets of underserved markets; offering sponsorship and reward program opportunities to partners that offer products of interest to current customers as determined by their lifestyles and purchase histories; or using social media data to identify and address health–related concerns within specific populations, such as recent immigrants and new parents.

How to Enter

Closed for Entries

The Data Marketing Award is sponsored by Environics Analytics and is FREE to enter!

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:

Apply for this award on the CMA Awards entry website.

  1. Select "Data Marketing Award" from the drop–down menu and complete the entry form
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the Data Marketing Award
  3. Complete the entry as needed

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant Environics Analytics permission to use your entry to demonstrate a "gold standard" of data marketing.

Senior Judges

Paul Tedesco
EVP, Managing Director, CRM & Digital
TRIBAL WORLDWIDE AND TRACKDDB

 

Peter BoggsPeter Boggs
SVP, Practice Leader
ENVIRONICS ANALYTICS

As a Senior Vice President and Practice Leader for telecommunications, media and agencies, Peter Boggs blends consumer insights with consumer data to develop innovative strategies that increase customer acquisition, engagement and retention. Peter has over 25 years of experience in engaging prospects and customers through direct marketing, CRM, lifecycle management and multi-channel strategies. He has driven profitable customer growth for leading retail, telecom and financial services companies, including Equifax, monster.com, Shoppers Drug Mart, BMO, Cincinnati Bell and Mitsubishi. Prior to joining EA, Peter was a Vice President of Marketing Sciences at McCann, Vice President of Loyalty & Digital at Shoppers Drug Mart and Senior Vice President, CRM at Proximity. He holds a Bachelor of Environmental Studies degree from the University of Waterloo.

Judges

Paul Tedesco
EVP, Managing Director, CRM & Digital
TRIBAL WORLDWIDE AND TRACKDDB

Anthony Dias, Sr. Manager, Consumer and Market Insights, Ontario Cannabis Store David Foy, Chief Executive Officer, Junction59 Doug Davis, Sr. Director Research, Corus Entertainment Robin Whalen, President & CEO, Church & State Stephanie Watsa, Product Marketing, Mastercard Ted Clark, VP Market Insight & Experience Design, IGM Financial

facebook
Facebook Mobile Marketing Award

A special award, recognizing innovative use of Facebook platforms.

2020 Winners

Award: Gold
Campaign: Leveraging the love…and the hate
Client: Sport Chek
Agency: Touché!

Because Black Friday was a week later than previous years, consumer expectations were high, and their patience was running low. Sport Chek built a solution to make the shopping experience easier for consumers, by tuning into the signals that they were sending us in real time! We then became the brand that solved consumer’s pain points.

Credits: Touché!

 

Award: Bronze
Campaign: Precision Nutrition Level 1 Certification
Client: Precision Nutrition
Agency: #paid - Hashtag Paid Inc.

Credits:
Creative Strategy Lead: Sylvia Ta
Director of Sales, SMB: Michael Gagliano
Program Execution: Justin Zychowicz
Performance Marketing Manager: Alex Vatkov

Award: Silver
Campaign: Dynamic Ads for Broad Audiences (DABA)
Client: Hudson's Bay
Agency: N/A

Credits:
Director: Jorge Carrasqueiro, DVP - Digital Marketing & Media
Director: Sasha Chumber, Digital Marketing & Media
Manager: Sachin Arora, Marketing Acceleration
Manager: Narine Nersessian, Digital Marketing & Media

Overview

With mobile allowing people to consume media content anywhere at any time, brands and agencies are constantly battling with how to drive real business results on such an evolving platform. Facebook is uniquely positioned through its ad products and measurement capabilities to help clients navigate this shift and achieve business objectives, from awareness to conversion.

The Facebook Mobile Marketing Award rewards brands and agencies who think mobile–first and pave the way in terms of how to capture attention and drive results with the mobile canvas in mind. The award will consider campaigns in terms of their use of creativity, Facebook’s products, and measurement.

Who Should Enter

In this category, we are looking for campaigns that use Facebook’s platforms, individually or combined, to achieve business goals. The campaigns submitted will be evaluated in three areas by a panel of judges appointed by Facebook and CMA.

The winner will be awarded based on their use of ad products paired with engaging creative built for mobile newsfeed with demonstrated effective results. All entries must be part of a paid advertising campaign, reaching an advertiser's core consumer base.

  • Creative solution. The campaign submitted must use creative that inspired emotion, connected consumers with a brand, or motivated a change in behaviour.
  • Effective use of advertising solutions from the Facebook family of apps & services.  The campaign can be an integrated campaign beyond mobile marketing, but winners will be selected based on the use of advertising formats from Facebook, Instagram, and/or Messenger.
  • Measurement and effectiveness. The outcome of the campaign must have a significant impact for the brand or business, whether it be calculated brand impact, store visits, cost per acquisition / LTV, or sales lift. 

How to Enter

Closed for Entries

The Mobile Marketing Award is sponsored by Facebook and is FREE to enter!

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:

Apply for this award on the CMA Awards entry website.

  1. Select "Mobile Marketing Award" from the drop–down menu and complete the entry form
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the Mobile Marketing Award
  3. Complete the entry as needed

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant Facebook permission to use your entry to demonstrate a "gold standard" of mobile marketing.

Senior Judges

Andrea Van LeeuwenAndrea Van Leeuwen
Head of Marketing
FACEBOOK

Andrea Van Leeuwen is Head of Marketing at Facebook Canada since 2014. Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together.

Prior to joining Facebook, Andrea was a Microsoft where she led the SMB & Partner Sales & Marketing business, followed by Business Development in Advertising and Online.

Dan Kalinski Dan Kalinski
CEO
IPROSPECT CANADA

Dan joined iProspect Canada in 2018 as CEO following more than 6 years leading a team of over 200 employees with iProspect Australia and New Zealand. Over the course of his expansive career, Dan has worked in various digital roles both on the client and agency side in 5 different countries across 3 continents. As CEO, Dan is relentless in finding solutions which drive digital transformation and ultimately, business growth for clients.

Judges

Allison Litzinger, VP, Marketing, Hudson's Bay Company
Brian Banchon, Client Partner, Facebook
Fil Lourenco, VP, Digital Media, Havas Media
Lauren Dineen-Duarte, Director of Communications and Social Media, American Express
Mukul Goyal, Client Partner, Facebook Neil Cameron, Agency Partner, Facebook
Sarah Owen, Client Partner, Retail, Facebook

marketer
LinkedIn B2B Marketing Award

A special award, recognizing the best B2B marketing campaigns.

2020 Winners

Award: Gold
Campaign: Cross-Border
Client: BMO
Agency: FCB

A content-driven strategy on LinkedIn, leveraging the platform’s sophisticated targeting parameters, allowed BMO to find and engage a niche, hard to reach audience of business leaders. Driving to BMO’s B2B creative platform, We Work Here, we successfully demonstrated that BMO truly has deep expertise in cross-border business to earn their trust.

Credits:
Client: BMO | CMO Business-to-Business Marketing, Events & Design: Rick Kuwayti | Head of Marketing, B2B & Personal Wealth Advertising: Grace Mistry | Head of Thought Leadership Content: Kim Hanson |Senior Marketing Manager: Mani Oller |Marketing Manager: Kristin Danekas | Co-Head B2B Marketing: Jill Hankee | Director B2B Marketing: Kelly Zegler | Senior Manager B2B Marketing: Melanie Elliott

Creative Agency: FCB | Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts | Group Creative Directors: Jennifer Rossini, Les Soos | Copywriter: Jon Dawe | Art Director: Jerry Yang | EVP, Managing Director: Tracy Little| VP, Group Account Director: Jessica Lax | Group Account Director: Paisley McNair | Account Supervisor: Leore Davids | Chief Strategy Officer: Shelley Brown | Senior Strategist: Eryn LeMesurier | Integrated Producers: Camille VanGroll, Kendra Plantt

Studio: Fuelcontent | Production Artists: Leslie Couto, Melad Jajou, Gasper Barone, Aspenn Richards, Yana Zinovyeva | Proofreader: Ashleigh Smith

Media Agency: UM | VP Client Business Partner: Kate Mateer | Director, Connection Planning: Katey Gault"

 

Award: Silver
Campaign: DELTA-FASSADE SA Launch
Client: Dörken Systems
Agency: Jan Kelley

Credits:
Director, Digital Strategy & Analytics: Chelsea Craig
Account Manager, Candice Sells
Communications Specialist: Michelle Cochrane
Creative Director: Geoff Redwood
Associate Creative Director: Anita Kitchen
Senior Copywriter: Carolina Gómez de la Torre
Art Director: Cristina Falzoi
Media Manager: Terri Cameron"

 

Award: Bronze
Campaign: COVID-19 Market Volatility Campaign
Client: Mackenzie Investments
Agency: IGM Financial Internal Agency

Credits:
Malik Velani, Manager Social Media, Mackenzie Investments
Leisha Roche, SVP Marketing, Mackenzie Investments
Jim Wortley, Chief Creative Officer, IGM Financial
Caroline Puttock, Snr, Specialist Production
Jane Tedjasukmana, Graphic Designer
Anthony Ha, Snr Graphic Designer
Benjamin Barton, Snr Manager, Video Production
Jay Casarin , Snr Video Producer
Chelsey Wiggins, Senior Manager, Product Marketing
Fabrice Sicco, Translator
Karine St-Onge, Director, Translation
Isabelle Gingras, Snr Manager, Translation Services
Amanda Correa, Director, Multi-Channel and Segmentation Strategy

Overview

For the first time in the history of media, you can reach the world’s professionals - all in one place. LinkedIn is the largest global community of business professionals with 675 million members and growing. These are the decision-makers, influencers, and leaders of today and tomorrow.

They come to LinkedIn with purpose and consume a range of professional content. This includes industry news, expert advice, professional learning, peer insights, and recommendations. This is a very different mindset and intent from other social media platforms. And it’s precisely this aspirational mindset that has led to the explosion of content now shared weekly on the LinkedIn feed.

This mindset and intent makes LinkedIn a uniquely powerful social media channel for B2B marketers. Offering a full suite of products to help companies gain relevant visibility and recognition with their most valuable audiences, LinkedIn has proven a sound investment, which is why 97% of B2B marketers utilize it for their content marketing efforts.

The LinkedIn B2B Marketing Award rewards brands and agencies that leverage the world’s largest professional community to capture attention and drive business results in a business-to-business setting. The award will consider campaigns in terms of their use of strategy, creativity, LinkedIn’s products and campaign results.

Who Should Enter

In this category, we are looking for campaigns that use LinkedIn’s platform to achieve business goals. All entries must be part of a paid advertising campaign reaching an advertiser's primary target audience.

The campaign may be submitted by agencies or brands and will be evaluated in four areas by a panel of judges appointed by LinkedIn and CMA:

  1. Strategy. The campaign must have a strategy that reaches a brand’s target market and solves a business problem in a unique and effective way.
  2. B2B and LinkedIn. Effective use of marketing solutions from LinkedIn in a B2B marketing campaign. The campaign can be an integrated media execution beyond just digital, but winners will be selected based on the innovative use of digital advertising products from Linkedin.
  3. Creative. The campaign submitted must use creative that inspired emotion, connected customers with a brand, or motivated a change in behaviour.
  4. Results. The outcome of the campaign must have a significant impact for the brand or business, whether it be calculated brand impact, leads delivered, cost per acquisition or sales lift.

How to Enter

Closed for Entries

The B2B Marketing Award is sponsored by LinkedIn and is FREE to enter!

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:

Apply for this award on the CMA Awards entry website.

  1. Select "B2B Marketing Award" from the drop–down menu and complete the entry form
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the B2B Marketing Award
  3. Complete the entry as needed

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant LinkedIn permission to use your entry to demonstrate a "gold standard" of B2B marketing.

Senior Judges

Diana LuuDiana Luu
Head of Marketing Solutions Canada and Business Services
LINKEDIN

Diana Luu is the Head of LinkedIn’s Marketing Solutions Business for the Canadian Market and Business Services in the US. In her role, she oversees the teams’ responsible for building the strategic plan and partnerships to help raise awareness of and drive revenue for LinkedIn and its customers. Outside of LinkedIn, Diana is the Co-Founder of The M2T Collective where she along with her Co-Founders work to change the Media, Marketing and Technology industries for the better through their most powerful asset – talent.  Prior to joining LinkedIn, Diana held various Marketing, Finance and Sales roles at Bell Media and Verizon Media, formally AOL.

Jeff LancasterJeff Lancaster 
Agency Lead, North America 
LINKEDIN

Jeff Lancaster is the Head of Agency Partnerships for LinkedIn Canada, helping the world’s biggest agencies and their clients harness the power of LinkedIn’s platform. His breadth of experience spans a 20-year career where he has held key leadership and business development roles at companies such as GroupM, Catalyst, 24/7 Real Media and Rainforest Digital. Jeff is the co-chair of the CMA B2B Council and also the Secretary of the Board of Directors for the IAB Canada.

Judges

Ashmita Tailor, Director, Integrated Marketing, Microsoft
Fatima Israel, Head of Brand, Marketing and Communications, EY
Jay Aber, President, The Aber Group Kris McGlone, Director of Marketing, Salesforce
Sean McConnell, Managing Director, Media Kitchen
Stefanie Nastou, VP Global Demand Generation, Oracle
Tracie Lee, AVP, Digital Performance Marketing, TD

judge
2020 Judges

Thank you for all your support.

Co-Chairs

Together with CMA, our Co–Chairs oversee the judging process. We’re very proud to have these leading industry professionals take on this role.

Shelley BrownHope Bagozzi
CMO
TIM HORTONS

Hope Bagozzi is CMO at Tim Hortons. Prior to joining Tim Hortons, Hope spent 15 years with McDonald’s Canada, most recently as Marketing Officer where she led the marketing team.

Hope takes equal pride in developing global award-winning campaigns, as in building teams, relationships and campaigns that resonate hyper locally. As the recipient of Cannes Lions, Effies, Cassies and Marketer of the Year awards she has been recognized for her work, both in Canada and internationally. Shaping the marketing industry is also important to Hope and sitting on the boards for IAB Canada (past) , Effies (past) and the Canadian Cannes Lions Advisory allow her to advocate for ground breaking ideas and exceptional creativity.

She’s thrilled to be Co-Chair for the 2020 CMAs, and excited to see how amazing ideas and campaigns can flourish even in the most challenging times.

 

Shelley BrownShelley Brown
Chief Strategy Officer
FCB

After more than 25 years in advertising, Shelley remains passionately driven to find ways to deploy the power of communication to address business challenges. Shelley has led agencies, but decided a few years ago that strategy is what she loves and does best. Shelley has crafted the strategies behind international award-winning and business-building campaigns for such brands as BMO, IKEA, The Home Depot, Molson Canadian and Vim.

Senior Judges

Brand Building

Simon SikorskiSimon Sikorski
CEO
MCCANN

Simon Sikorski has been appointed as the CEO of McCann Worldgroup Canada, responsible for the management of all country activity across McCann, MRM//McCann, Momentum and McCann Health agencies in Toronto, Montreal, Calgary and Vancouver offices.  Simon will work with all these agencies to deliver market-leading initiatives that help brands play a meaningful role in Canadian’s lives. He is a seasoned business leader who has worked in the advertising communications industry in both North America and Europe for over 25 years.  

Raised in Sarnia, Ontario, Simon has also lived across the nation, having spent time studying and working in Ottawa, Hamilton, Toronto and Vancouver.  He has a Bachelor of Commerce degree from McMaster University.

Susan IrvingSusan Irving
Chief Marketing Officer
KRUGER

Susan Irving is an industry leader with a passion for brands and a reputation for delivering business results through strategic integrated marketing campaigns. Now, as Chief Marketing Officer for Kruger Products L.P., Susan is responsible for leading the marketing team to set the vision, strategic direction, and drive business performance for all Kruger Products brands and marketing activities in Canada and the United States.  She is also a key member of the Company’s Executive Team.

As an accomplished marketer, Susan has been recognized with several industry accolades including CMAs, Cassies, Cannes Lions, The Bessies, Media Innovation Awards and Canadian New Media Awards.  She was also among Marketing Magazine’s prestigious Top 30 under 30.


Business Impact

Chris BoothChris Booth
SVP, Creative Director
BBDO

Chris Booth is an SVP Creative Director at BBDO Toronto. During his more than 6 years at BBDO he has led both highly effective and internationally award-winning campaigns across diverse categories, from financial, to confectionary, telcoms, health care, and more.

Prior to BBDO, Chris worked at some of Toronto’s most creative agencies including DDB, john st., and also spent 3 and half years helping Rethink launch and grow their operations in Toronto. 

More recently, Chris has also enjoyed directing his own film work, including the One Show, double Gold winning film, Notes, for stationery store, Take Note.

Todd AllenTodd Allen
VP, Marketing
LABATT

 

 


Customer Experience

Andrea FiedererAndrea Fiederer
Executive Vice President and CMO
GOEASY

Andrea Fiederer is Executive Vice President and Chief Marketing Officer of goeasy Ltd., an alternative financial services company that operates through two business units, easyhome, Canada’s largest lease-to-own retailer and easyfinancial, a non-prime consumer lender that provides everyday Canadians with access to credit as we help them on the path to improved financial outcomes. Andrea’s background includes a broad range of business expertise acquired in both management consulting having worked at BearingPoint, and through a variety of marketing roles that span the past 15 years. Over that time, Andrea has held progressively senior roles at some of Canada’s top organizations including TELUS, XM Satellite Radio and more Mobilicity. In addition to Andrea’s Executive leadership role at goeasy, she is also responsible for founding goeasy’s Women in Leadership program designed to help grow and develop female talent within the organization through mentorship, learning and professional development. In 2016, Andrea was named one of Canada’s Top 100 Most Powerful Woman through the Women's Executive Network (WXN), Canada's leading organization dedicated to the advancement and recognition of women in management, executive, professional and board roles. Andrea holds a Master of Business Degree from the Schulich School of Business and a Bachelor of Commerce Degree from McGill University. 

Ryan RobertsRyan Roberts
VP, Strategy
LEO BURNETT

Ryan is Vice President, Strategy, at Leo Burnett in Toronto. With experience leading strategy in both agency and client organizations, Ryan brings a wealth of experience to his practice across a broad range of categories. Prior to his current role, Ryan worked at a large client-side bank with an extensive footprint in Latin America and the Caribbean, providing him with an international perspective on brand building, product marketing and customer experience. Ryan has also worked at several award-winning creative agencies, helping lead the strategy for brands such as Molson Canadian, Mr. Sub, Pfizer, Chevrolet and Tourism Toronto. Ryan holds a diploma in Advertising & Media Communications from Mohawk College. He is also a non-practicing lawyer and holds Juris Doctor from the University of Ottawa.


Engagement

Gino CantaliniGino Cantalini
Co-Founder and COO
GIANTS & GENTLEMAN ADVERTISING INC.

Gino understands clients because he was one for 18 years, in senior leadership positions at places like Colgate, Campbell’s Soup and Telus. This explains his obsession with work that gets results. At G&G, his sharp insights inspire smart work for all of our clients. Like all great strategists, Gino knows a lot about a lot but still loves diving through piles of research to strike gold (which he has many times on the awards circuit). As a Brand Director at Labatt, he earned two Cannes Lions Awards and was named Marketing Magazine’s “Marketer that Matters”. 

Greg ShellyGreg Shelly
VP, Enterprise Digital Marketing
CANADIAN TIRE

Greg Shelly is the VP of Enterprise Digital Marketing at Canadian Tire Corporation. Greg is responsible for all the digital marketing efforts across Canadian Tire, SportChek and Marks.

In his day to day, Greg and his team develop strategy and execute on all digital marketing across the organization, ensuring sales and brand aspirations are achieved. He is admittedly obsessed with attribution and performance, ensuring that CTC is consistently pushing the needle and when it comes connecting marketing investments with business outcomes.

Greg has an extensive background in marketing and analytics, with a strong focus in digital. Prior to joining CTC, he worked at McDonald’s Canada leading their Business Insights organization. Before that, Greg worked for 8 years at Dell in various roles across in Digital Marketing, Ecommerce and Strategic Partnerships.

Innovative Media

Cathy CollierCathy Collier
CEO
OMD

The break-neck pace of change in technology and media consumption has outpaced how marketers plan their communications. As CEO of OMD Canada, Cathy Collier, is at the helm of Canada’s largest and most successful media organization. By harnessing the power of advanced analytics, marketing science, and placing client’s business performance at the heart of all innovation planning – Cathy has helped redefine the role and increased the value her team brings to an incredible roster of clients.

Over the course of nearly two decades with Cossette Media, Cathy’s leadership brought Cossette Media three gold Media Lions and an armful of numerous other awards. She has enjoyed continued success at OMD, placing in the top two at Media Agency of the Year for the past four of five years.

Cathy is very active in advancing the Canadian media industry. She is Board Chair of numeris, Chairs the Canadian Young Media Lions competition and has judged twice at the Cannes Media Lions festival.  

Lawrence HamiltonLawrence Hamilton
VP Marketing
HYUNDAI

Lawrence is the Marketing Director for the Hyundai brand in Canada. He reluctantly accepts the term “industry veteran” and has spent the last 15 or so years in senior marketing roles for brands such as Toyota, Kia, Mazda and Mitsubishi across Europe, the Middle East and North America. His career started in his native United Kingdom working for a Korean car brand called Daewoo whose vision was to be the most customer focused car company.  Customer focus, and seeing things through that lens, has been his formula ever since.


Martech

Luxy ThuraisingamLuxy Thuraisingam
VP Growth Marketing Canada
CISCO

As Vice President of Growth Marketing for Canada, Luxy provides leadership and hands-on management to define marketing strategy development and field execution, in collaboration with Americas Marketing & Communications leadership team, and the broader global marketing community. She is passionate about creating and leading winning teams, who collaborate, bring their best selves to deliver exceptional business results.

Outside of the office, Luxy finds ways to give back to the community by teaching, being an active member of the Canadian Marketing Council, or getting involved in various boards as an advisor. When she’s not working, Luxy enjoys spending time with her husband and twins, travelling near and far.

Luxy received her Hons. BSc from the University of Toronto and was awarded her MBA from the University of London in England.

Tara MacWilliamTara MacWilliam
President
ISOBAR

A collaborative, optimist who embraces change, Tara has spent almost two decades working across the media industry. With her roots leading integrated production at Toronto’s premiere photo and video studios, Tara has cultivated a naturally collaborative approach to leadership working closely with her teams and clients to produce the impossible. Having managed campaigns across North America and Europe, Tara effortlessly composes best-in-class teams which include vendors and production companies with the clear focus to create award winning campaigns. At Isobar Canada, Tara oversees all creative, accounts and strategy as the 120-person strong group’s President and develops unified practices for the agency’s global accounts — the likes of General Motors, Loblaw, Saputo and Stoli.

Multi Discipline Judges

Alan Wen, TD
Allison Litzinger, VP Marketing, HBC
Amy Victoria, Director of Marketing and Communications, EPRA
Anja Bundze, Director, Marketing, Nlogic
Azadeh Attar, Head of Brand Partnerships, Pinterest
Bianca Barbucci, National Director, Marketing Communications and Brand, Stikeman Elliott
Brad Parry, VP, Marketing & Communications, Calgary Economic Development
Bruce Au, Sr. Director - Strategic Segment & Enterprise Partnership Offers, CIBC
Bruce Symbalisty, President, Reality Engine
Catherine Demajo, AVP, Head of Canadian In-House Agency, TD
Catherine Brown, VP Marketing & Corporate Responsibility, Aviva
Cheri Chevalier, WW Lead, Emerging Solutions | Dynamics, Google
David Pullara, Professor, York University
Dustin Brown, Head of Strategy, Elemental
Dylan Gerard, Creative Director, Appnovation
Erin O'Connor, Manager, Marketing, Calgary Film Centre
Greg Ambrose, VP Loyalty and Guest Experience, Cineplex Entertainment
Greg Elliot, VP, William Thomas Digial
Humaira Lasi-Kassam, Groupe SEB, Groupe SEB
Ian McKenzie, CD, FCB
Indrajit Majumdar, Executive Vice President - Americas ( USA, Canada, Caribbean & Latin America), Asia Multimedia Ltd - Zee TV
Jacky Magee, Head of Marketing, Amazon Web Services Canada
John McAlister, Head of Marketing and Philanthropy, Outward Bound Canada
Kim Koster, Partner, Koster Strategies
Krisztina Virag, Head of draftLine Canada, Labatt
Lori Rayner, VP Marketing, HSBC
Magdalena Vesovikj-Pandiloska, CMO, Microsoft
Maria Gregory, Senior Director, Simplii Marketing
Martin Fecko, Chief Marketing Officer, Tangerine
Mary Pompili, VP Marketing, Villa Charities
Michael Halminen, Creative Lead, Google
Mike Marks, Head of Marketing, Canada, Adobe
Milos Vransevic, Chief Marketing Officer, Sun Life Financial
Nadia Flaim, Head of Olympic, Paralympic & Sports Marketing, CBC
Olivia Tice, Senior Manager, Partnerships, Rogers
Robin Neufeld, Director, Content Marketing, CBC
Sandra Shatilla, Sr . Director of Marketing, Canada, Spin Master Ltd.
Scott McKenzie, VP Marketing, IGM
Scott Pinkney, VP, Executive Creative Director, Publicis
Shelley SMIT, President, UM Canada
Shelley Mayer, President, Ramp Agency
Stacy Amarelo, VP, Insights Division, Kantar
Steve Muscat, VP, Strategic Partnerships, Active International
Stewart Laszlo, Director, Marketing and Enrollment Management, Osgoode Professional Development
Ursula Green, VP Customer Experience, Halmyre
Wenchelle Lao, Lead, Global Regional Marketing, Amazon Advertising
Winnie Wong, Chief Marketing Officer, OCAD University

Marketer of the Year Judges

Brenda Woods, Head of Marketing, VISA Canada
Doug Milne, CMO, IGM
Scott Pinkney, VP Creative Director, Publicis
Bobby Sahni, Partner, Ethnicity Matters
Nicole Nickerson, Sr. Marketing Lead, Salesforce Marketing Cloud, Salesforce
Tammy Smitham, VP Communications & CSR, Spin Master
Derek Bhopalsingh, VP, Wavemaker
Louanne Buckley, Managing Director, Marketing & Communications, PWC
Lem White, Sales Director Canada Public Sector, Medallia

Judges

Brand Building

Adam Kaftalovich, Senior Manager, Digital Marketing Transformation, Accenture
Ailin Wu, Senior Group Manager, TD Bank Group
Alina Halani, Senior Manager, Marketing & Brands, Accor
Amanda White, Brand Manager, Little Caesars Enterprises
Andrea Hickey, Manager, Marketing Strategy & Customer Experience, EfficiencyOne
Andrew Rusk, Head of Marketing Communications, Canopy Growth Corporation
Angela Sarino, Senior Director, Marketing Communications, CIBC
Antonina Strain, Director, Marketing & Communications, FP Canada
Bernie Malinoff, President, element54
Brady Hambleton, Vice President, Marketing, Engagement & Analytics, Canada's Children's Hospital Foundations
Brent Chaters, Managing Director, Accenture
Brent Wardrop, Partner, Elemental
Catherine Bojda, Manager, Travel Insurance Marketing, CAA South Central Ontario
Cecilia Mok, Senior Designer, Sinai Health Foundation
Chantal Rossi Badia, Sector Lead, Amazon Canada
Christine Wellenreiter, Vice-President, Marketing and Communications, GLC Asset Management Group Ltd.
Colleen Preisner, Senior Vice Presidnent, Client Services, Trendline Interactive
Cynthia Roach, VP. Group Account Director , FCB
Dave Calder, Marketing Advisor, Government of Ontario
Douglas Potwin, VP, Head of Strategy, Giants & Gentlemen
Elvira Palermo, Senior Advisor, Consumer Insights and Experience, Ontario Energy Board
Emily Hencz-Thornton, Marketing and Communications , Henczforth
Emma, CEO, MMH Blockchain Group
Eric Belanger, Associate Creative Director, Merge
Grace Cho, Associate Creative Director, Cossette
Gwen McGuire, Vice President, Kaiser Lachance Communications
J.J. BRESOLIN, GROUP ACCOUNT DIRECTOR, CLEANSHEET COMMUNICATIONS
Jeff Hum, Senior Marketing Manager, Digital and CRM Marketing, Arbor Memorial Inc.
Jeff Swystun, President and CMO, Swystun Communications
Jennifer Stein, SVP, Integrated Communications, APEX PR
Jess Willis, VP ECD , Mosaic North America
Jutta Gruenewald, SVP, National Revenue and Client Partnerships, Postmedia
Karma Ingle, Director, Sales & Marketing, Mabel's Labels
Kate Warnock, Sr. Brand Manager, Rogers Communications
Kathleen Honey, Associate Creative Director, MERGE
Katie Ainsworth, ECD, Cossette
Kimberly Presnail, VP Marketing & Culture, Active International
Kyla Nicholls, Senior Vice President, Ipsos
Laura Amantea, Sr.Marketing Director, CIBC
Laurent Abesdris, Partner, Creative Director, Juliet
Lindsay Renwick, Director, Social Media Strategy, Grip Limited
Marni Otis, Director, Marketing, Craft Marketing Consultancy
Mary Lynne Stewart, National Director of Philanthropy, March of Dimes Canada
Matt McGowan, GM and Director, Snap Inc
Meghan Sherwin, VP Marketing, Keilhauer
Melody Dover, President + Creative Director, Fresh Media Inc.
Mick Kopis, Marketing Communications Lead, Enerkem
Mike Davidson, Co-Founder, Managing Director, The ROUND Agency
Miki Velemirovich, President, The Cargo Agency
Nicole Gawen, Director, Marketing Innovation, Kellogg Canada Inc.
Nina Kalos, Executive Vice President, General Manager , Veritas
Nish Shah, VP Strategy, Initiative
Nithya Ramachandran, Director, Strategy, NATIONAL
Patricia Jones, President, PS DDB
Paul Riss, Founding Partner and Creative Director, Round
Peter Rodriguez, CMO, Brand Igniter Inc.
Puja Subrun, Marketing and Brand Leader,
Ramesh Nilakantan, Managing Director & Partner, Monsoon Communications Inc.
Ray Gracewood, SVP Marketing & Communications, Organigram Inc.
Rena Nickerson, General Manager, SodaStream Canada
Robin Whalen, President & CEO, Church+State
Ross Hugessen, Senior Vice President, Ipsos
Sophie Karalis, Product Marketing Specialist, Sun Life Global Investments
Steve Miller, Executive Creative Director, VP, Partner, FUSE Marketing Group
Steven Alegrias, Director, Digital Media, FuseCreate
Susanne Morello, SVP, Media, Active International
Tara Wickwire, Associate Vice President, Marketing and Brand Strategy, NATIONAL Public Relations
Tishan Canagasaby, VP, Business Lead, Cossette
Todd Henwood, EVP, Executive Creative Director, GSW
Tom Arhontoudis, Professor & Coordinator , George Brown College
Zoe Share, CEO, Schmooz Media

Business Impact

Adam Peterson, Manger, Partnership Marketing, CBC
Amber Craig, Chief Marketing Officer, FOUR20
Andrew Au, President, Intercept
Andrew Go, Vice President Marketing, TD Insurance
Ashley OConnor, Director Digital Communications, Argyle Public Relationships
Brad Buset, Integrated Comms. Manager, Agency 361, TD Canada
Brian Quittenton, Associate Creative Director, Cossette
Cathy Grendus, VP, Client Services, Inbox Marketer, now part of Trendline
Christopher Sa'd, Senior Marketing Manager, TELUS Business
Danielle Vas, Marketing Manager, Laurentian Bank
Denise Gohl-Eacrett, Director, Brand & Customer Experience, Fountain Tire Ltd.
Doug Hohener, President, CreativeWorks Marketing
Evely Papadopoulos, VP Global Marketing, C5 Group Inc
Frederick Martel, Director, Market Strategy and Innovation, Canada Post Corporation
Jaime Mills, Sr. Marketing Manager, Customer Base Revenue Management, Rogers Communications
Jennifer Justin, Director, Advertising, Canada Post Corporation
Jenny Bersinic, Director, Market & Competitor Insights , Sonnet Insurance
Jerry Jarosinski, Director, Strategy, Cossette
Jessica Joerg, Senior Manager, Accenture Interactive
Jessica Savage, Senior Vice President, North Strategic Communications
Jessica Stinchcombe, Director, Communications Planning, Saatchi & Saatchi Canada
Jon Mamela, CMO, Tourism Toronto
Jonathan Cogan, Vice President, Managing Director, Tank Worldwide
Josh Turk, CMO, Low6
Juan Delgado, Marketing Manager, YMCA of Greater Toronto
Kamila Karwowski, Strategy Director, Jan Kelley
Katelyn Abernathy, VP, Marketing and Communications, Indiva
Katrina Demers, Director, Brand & Content, Pursuit
Kelly Lam, Vice President of Marketing, Miele Ltd.
Kelly Small, Executive Creative Director, Grassriots
Ken Schick, Creative Director, FCB Health
Kyle Turk, VP Marketing, Keynote Search
Kyle Lyons, VP Marketing - Mars Food Canada, Mars
Lindsay Waugh, Senior Strategy Consultant, L Waugh Consulting
Liz Palmer, Founder, UPSocial Wine & Spirits, Women in Wine Talks and President of Les Dames d'Escoffier Ontario
Lori Franze, Director Collector Engagement , Air Miles
Lucia Mariani, Chief Strategy Officer, Feast Interactive Inc
Malcolm McLean, President, CSO, Cundari
Matthew Seagrim, Managing Director, SCENE
Maya Lange, Ms. , Destination BC
Meena Bajwa, Country Senior Marketing Director, Schneider Electric Canada
Mel Hennigar, Senior Creative Strategist, NATIONAL Public Relations
Melissa Nemec, Sr. Manager, Key Partnerships & Marketing , Scotiabank
Michelle Digulla, Chief Revenue Officer, Afiniti
Mike Bascom, Sr. Director Marketing, High End & Craft, Labatt
Mike Rybinski, Creative Director, Sting Productions Inc
Mo Dezyanian, President, Empathy Inc.
Nadia Niccoli, Director of Marketing, Global TV, Global TV App, Complex Canada, Showcase and W Network, Corus Entertainment
Nisha Carcasole, Director, Consumer Marketing , Mastercard
Nissa Poetranto, Head of Integrated Search, THEO
Noah Vardon, National Media Lead, Cossette Media
Olie Navrotska, Director, Strategy & Client Solutions , Response Innovations
Randy Tait, Operations Manager, Manulife
Richmond Sedcole, AVP, Digital Experience, Manulife
Roshni Wijayasinha, Founder & Chief Strategy Officer, Prosh Marketing
Rosy Saadeh, Senior Online Marketing Communications Manager, Bell Canada
Sarah Pendrith, Managing Director, Global Brand and Program Management, KPMG International
Scott D. Clary, SVP Marketing & Sales, ExciteM
Smita Challu, Director , World Vision Canada
Taralyn Carver, Creative Lead, Recreational Brands, Canopy Growth Corporation
Taylor Klick, CEO, Influence For Impact
Thucloan Lieu, Director Digital Marketing & E-Commerce Strategy, Phoenix Consulting
Tmothy Jones, President and Creative Director, Banfield
Tristan Retelsdorf, Director, Brand & Customer Marketing, TELUS
Vanessa Norris, VP, Marketing Operations, Loblaw Companies Ltd.
Yen Conrod Tran, Senior Manager, Trade Marketing, The Globe and Mail


Customer Experience

Aaron Wilson, Sr. Marketing Strategist, TEC Canada
Alex Shifrin, President, LP/AD
Alex Shifrin, President, LP/AD
Andrew Temes, VP, Marketing, Communications & Member Relations, Electricity Distributors Association
Andrew Arntfield, President, Field Day Inc.
Andy Byj, Professor, Sheridan College
aziz memon, Managing Director, Farber Marketing & Strategy, Farber
Baijul Shukla, Director, Member Services & Strategic Partners, Ontario Society of Professional Engineers
Bianca Knop, Founder, Wildfire Experiential and Event Marketing Inc.
Brad Dalgarno, Managing Partner, Starshot Ventures Inc
Bridget Westerholz, Managing Director, FUSE Create
Chantell Segal (nee Olivier), Marketing Manager, BE Power Equipment
Christine Smith, SVP, Client Business, Innocean World
Christopher Brockbank, Chief Commercial Officer, Firma Foreign Exchange Corporation
Conny LO, Associate Director, Development, SickKids Foundation
Dan Alvo, President, Royal Canin Canada (a division of Mars Canada Inc)
David Brodie, Senior Vice President and General Manager, Citizen Relations
Eleanor Lynch, President of Operations, Kiaro
Emma Brooks, Head of Marketing, Wattpad
Imran Choudhry, VP, Partner, The T1 Agency
Jacqueline Loch, EVP Customer Innovation, SJC Content, St. Joseph Communications
Janice Thomas, Director, Marketing Communications, Bell
Jason Cowell, COO/CCO, Maple Diversity Communications
Joanne Crump, VP Integrated Media, Active International
Jonathan Joseph, Marketing Communications, Senior Manager, Virgin Mobile Canada
Julie Kobryn, Sr. Consultant, Customer Engagement, JKobryn Marketing Inc.
Kelly Fleming, Head of Grocery, VP Marketing, Kraft Heinz
Kerri Dawson, Head of Digital as a Channel, Wealth and Personal Banking, Canada, HSBC
Kevin Johnson, CEO, MediaCom Canada
Kim Fletcher, Vice President , World Vision Canada
Kim Medynsky, Principal, Medynsky & Associates
Kim Medynsky, CMO, The X-Factory
Krista Webster, President & CEO, Veritas Communications and Meat & Produce (M&P)
Laura Morrison, US and Canada PMO Supervisor, 3M
Laura Cutsey, Director of Agile Marketing and Commercialization, Coca-Cola Ltd.
Laurence Metrick, President, TrailerWorks
Lori Steiner, Marketing Director, CAA Club Group
Luke Moore, EVP, General Manager, Cundari Group Ltd.
Manoj Raheja, Partner, Sklar Wilton & Associates
Margo Jay, CEO, 365 Integrated Inc.
Michael Katzikowski, Executive Creative Director, 6Degrees Integrated Communications
Michelle Cody, Sr. Director, Brand & Marketing Operations, Rogers
Mike Llewellin, Associate Creative Director, Jan Kelley
Nigel Scott, Chief Creative Officer, SDI MKTG
Paul Reilly, Chief Operating Officer, BBDO Toronto
Petur Workman, Interactive / Traditional Creative Lead, Accenture Interactive
Richard Dirstein, EVP Design & Innovation , SLD (Shikatani Lacroix Design)
Robert Levy, President, Brandfire Marketing Group Inc.
Scot Riches, Chief CRM Officer, RI
Sophie Kotsopoulos, Vice President, Integrated Marketing, National Hockey League
Stephen Rankin, VICE PRESIDENT, SPLASHMM INC.
Stephen Dorsey, CMO, The Fractional CMO
Sunny Rizvi, Executive Director, SPAN Communications Inc.
Taina Suomela, Head of New Client Experience, Trendline Interactive
Taleen Yazejian, Marketing Manager, LCBO
Tammy Barrett, Director, Marketing and Trade Development , Carlton Cards
Tonie Granata, Managing Director , CSW and TEAMANDCOMPANY
Tricia Ryan, President, The Marketing Chefs
Tulsi Dharel, Professor, Marketing, Centennial College
Virginie Ludmer, Manager, Marketing Communications Volkswagen Canada


Engagement

Adrienne Connell, SVP & Partner, FleishmanHillard Highroad
Andrea Barrett, Group Account Director, FCB/SIX
Andrew Potts, Sr. Strategist, Wunderman Thompson
Angelique Richardson, Marketing Communications Manager, Arbor Memorial
Annie Tung, Digital Platform Lead & Technologist , No Fixed Address
Ashish Garga, Customer Success Manager, District m
Audrey Grant, Director, Digital Marketing eCommerce & Customer Experience , Scotiabank
Camila merlano, BC Marketing Leader , Deloitte
Cathy Landolt, Founder, Blue Elephant Productions
Charlotte Weaver, Marketing Manager, TD
Christine Roche, Director, PSI Acquisition , RBC
Claire Lamont, Founder, Creative , Smak Impact Agency
Connie Marianacci, Director of E-commerce Strategy & Performance, Accor North & Central America
Craig Hum, Canadian Lead - Marketing Analytics, Accenture
Dan Pilas, VP Marketing, SC Johnson
Danai Gagali, Manager, Consumer Marketing, Mastercard
debbie carkner, Omni-channel Marketing Lead - Canada, Accenture
Diana Conconi, SVP and Partner, Kaiser Lachance Comunications
Dianne Rychlewski, Director Marketing & Business Development , BAX Securities Law
Ersegun Kocoglu, CMO, Market Me Canada Inc.
Fahad Zahid, Manager, Digital Marketing Strategy, TD Insurance, TD
Fil Lourenco, VP, Digital, Havas Media
Fiona Tan, Senior Marketing Manager, Scotiabank
Ford Shirriff, Partner / Vice President, Triangles
Grace Pickard, Director, Strategic Marketing, Manulife
Janessa Bishop, Senior Director, Kaiser Lachance Communications
Janine Allen, President and Partner, Kaiser Lachance Communications
Jason Rumanek, Director, Digital Marketing Programs, ADP
Jennifer Haskett, Director, Creative and Production Services, CBC
Jennifer Stubbs, Director, Insights and Analytics, Destination Ontario
Jennifer Campbell, Associate Director, Master of Management Analytics Program, Smith School of Business, Queen's University
Jim Wortley, Chief Creative Officer, IGM Financial
Jolande Amoraal, Senior Graphic Designer, Mackenzie Investments
Josh Cobden, Executive Vice President & General Manager, Proof Strategies Inc.
Kal Bains, Manager, Owned Channels and Strategy, TD Bank
Karen Hazan, Sr Director Marketing and Sales Operations, Canada Cartage
Karon Narine, Data Science Analyst, Torstar
Laura Silver, CEO and Founder, Blue Door Communications
Lauren Dineen-Duarte, Director of Communications and Social Media, American Express Canada
Leah Thelen, VP Digital, Shiseido Canada, Inc.
Linda Andross, Managing Partner, APEX PR/ruckus Digtal
Liz Carson, Senior Vice President, Proof Strategies
Luana Guglielmi, Sr. Brand Manager, Rogers
Madelaine Gileadi, Manager, Digital Communications Strategy, Owned Channels, TD Bank
Madison Holton, Director, Client Service, Proof Experiences
Mark Hubner, VP, Brand & Strategy, Baffin Ltd.
Maryanne Taylor, Senior Manager, Integrated Marketing Planning, TD
Michael Turcsanyi, CEO, Goose Digital
Michelle Reagan, Vice President, Creative Strategy, Hill+Knowlton Strategies
Michelle Read-Kulig, Director, Digital Marketing & Loyalty, Pizza Pizza/ Pizza 73
Miglena Nikolova, Senior Portfolio Marketing Lead, IBM Canada
Nicki Lamont Cholfe, Senior Manager of Digital Marketing , Plan International Canada
Orville Laoag, Associate Manager, Production Design, IGM Financial
Patricia Andraos, Performance & Engagement Coach, Talk Boutique
Patti Annable, AVP Marketing, Lumino Health, Sun Life
Rohini Mukherji, VP, Integrated Communications, APEX Public Relations
Roy Gonsalves, Senior Vice President Of Client Development, Delvinia
Ryan Huber, Assistant Director, Marketing Strategy & Creative Services, Cabinet Office, Government of Ontario
Ryan Crawford, Senior Director of Client Development, Delvinia
Ryan Tollofson, VP Product, Sparkrock Inc.
Ryan Friele, Community Giving Officer, Sunnybrook Foundation
Saroj Motwani, Marketing and Communications, TIP Trailer Services
Shannon Cone, Professor Marketing and Advertising, Durham College
Shannon Bennett, Marketing Manager, Pearson Canada
Shea Cole, VP Marketing , Fullscript
Smita Challu, Director -Product Experience, World Vision
Soheeb Raza, Country Marketing Manager , LSI World
Steffi Dcosta, Marketing Analyst, TD
Ted Clark, VP Market Insight & Experience Design, IGM Financial Inc.
Vicki Waschkowski, Founder, Hook Marketing
Zach Wright, Account Director , FUSE Create


Innovative Media

Andrew Braunston, VP Strategy, Wavemaker
Beatriz Breves, Creative Director, TrackDDB
Bradley Foster, Chief Growth Officer, Cult Collective
Candy Lee, Head of Marketing, Travelzoo
Dave Stevenson, SVP Creative Director, Diamond Integrated Marketing
Dave Laing, Global Creative Director, Scotiabank
David Brouitt, CM, Creative Director, Ramp Communications
David Hamilton, Creative Director, TD Bank
Diego Bertagni, Executive Creative Director, draftLine
Elena Sorgenfrei, B2B Merchant Marketing , Mastercard
Geoff Lee, Director, Design and Brand, Bell Media
Geoff Henshaw, Head of Growth, Stoko
Hayes Steinberg, Chief Creative Officer, The Mark
Jennifer Stack, Director of Social Media, Anomaly
Kevin Simcock, Vice President Creative Director, Klick Inc
Kostas Zaphiropoulos, Founder & Creative Director, KZC&D
LAURA DENTON, SENIOR DIRECTOR/CREATIVE INTEGRATION, BLINK
Linda Chep, Global Media Lead, Microsoft
Lindsay Gavey, Strategy Director, Banfield Agency
Lisa Mack, Head of Marketing Communications, Mobility, TELUS
Margaret McKellar, Vice President, Brand Strategy and Innovation, Kantar
MARY VENTRESCA, VICE PRESIDENT MARKETING AND BUSINESS DEVELOPMENT, PATTISON OUTDOOR ADVERTISING
Matt Proctor, AVP, Communications, Marketing & Creative Services, Dalhousie University
Michelle Ching, AVP Marketing Strategy & Integration, HSBC
Mike Winter, President, Chalkboard Marketing
Moe Kamal, Jr., Marketing Director, Toronto Film School & Yorkville University
Nancy Evans, Executive Director, Marketing & Communications, Smith School of Business, Queen's University
Nikki Hawke, CMO, Prohaska Consulting
Niloufer Afzal, Founder and CEO, G2G Impact Group, Senior Innovation Lead, Groupe SEB
Niraj Sinha, CEO & Creative Head , Maple Diversity Communications Inc.
Noelle de la Mothe, Director, Direct & Digital Marketing, SickKids Foundation
Parveen Dhupar, Chief Creative Officer, BTi Brand Innovations Inc
Patrick Landry, CEO / Marketing Project Manager, Calypso Marketing
Rick Chad, President, Chad Management Group
Sam Leung, Vice President, The Aber Group
Santosh Sharma, Sr Manager , TD Canada Trust
Sarah Hall, Marketing Manager, PATTISON Outoor Advertising
Sheng Sinn, VP, Client Engagement, DDB Canada
Sonia Carreno, President, IAB Canada
Talke Krauskopf, Director Marketing Discount, Brand Strategy & Planning, Sobeys Inc
Tracey Tobin, SVP Client Lead, Publicis Toronto
Veronik L’Heureux, SVP, Managing Director, Publicis Media


Martech

Amy Blundelll, Vice President, Marketing, Global Payments Canada GP
Baila Abramson, Senior Marketing Manager, Connected Home, Rogers Communications Inc
Ben Wise, Head of Programmatic Media, Google
Carolina Gomez de la Torre, Senior Copywriter, Jan Kelley
Clare Tidby, VP, Client Strategy, Time + Space Media
Doyle Buehler, Chief Expedition Officer, Dept.Digital
Eleanor Rosenberg, Creative Director, Aasman Brand Communications
Emily Baillie, Professor, Humber College
Ezra Santos, Managing Director, Reality Engine
Fatima Israel, Head of Brand, Marketing & Communications, EY
Gil Katz, Managing Partner, Giant Step Inc.
Gomolemo Lolo Madikgetla, Founder, Flam Arc Holdings
Heather Moffat, Brand Marketing Manager , Snap Inc.
Howard Song, Director , Almobion
Ishan Ghosh, CEO , Barrett and Welsh
James Smith, Chief Compliance and Privacy Officer , Environics Analytics
Jane Wasylnchuk, Integrated Marketing Planning Manager , TD
Jed Schneiderman, Executive Vice-President, Marketing and Growth, EQ Works
Jennifer Holgate, Founder, Jenerate Strategies Inc
Joel Sears, Partner, Branderos
Jon Ngai, Senior Manager, Marketing, Bell Media (Crave)
Joyce Hui, Manager, Marketing and Sponsorships, North America, Mastercard
Justin Haberman, Vice-President, Client Services, Elemental
Kaksha Mehta, Partnerships , RBC
Kayla Osmond, Creative Agency Partner, Facebook
Kristine Hughes, Manager, Digital Performance Marketing, TD
Lauren Orlando, Communications & PR,
Liam Steuart, SVP, General Manager, Merge
Lindsey Fair, Associate Vice President, Marketing, SAIT, Southern Alberta Institute of Technology
Maja Neable, CMO, Personal and Business Banking, BMO FG
Mustafa Syed, Programmatic Lead Canada, Accenture Interactive
Natasha Chopra, Brand Manager, Boehringer Ingelheim
Nikki Lamb Tudico, President, Lamb Creative Group
Rafael Tercarolli, Director, Digital Marketing, Morneau Shepell
Randy Matheson, Director, Design & Innovation, Delvinia
Richard Pearce, Director of Marketing, Carter Auto Group
Ryan Strickland, Digital Design Lead, Target Marketing & Communications
Sadaf Sajjad-Lopez, Senior Manager, Retail Customer Growth & Engagement Strategy , Scotiabank
Santo Ligotti, N/A, N/A
Sara Audrain, Group Account Director , Church+State
Sarita Parchani, Integrated Marketing Planner, TD Bank
Sean Barlow, Chief Creative Officer, Cundari
Sharyn Byrne-Nearing, Director, Brand and Digital Marketing, Metrolinx
Stephanie Watsa, Marketing Manager, Mastercard
Stewart Laszlo, Director, Marketing and Enrollment Management, Osgoode Professional Development
Tammy Cash, Executive Vice President, Head of Marketing, Horizons ETFs
Teresa Vanderburgt, Marketing Manager, Hayward Canada
Trevor Carr, CEO, Noise Digital
Vish Ramkissoon, VP Decision Sciences, Publicis
Xavier Picquerey, VP Client Services, BAM Strategy

Judging Process

First Round

The First Round is judged online by a panel of judges from across Canada. These judges, all with years of experience in their field, evaluated the entries on Strategy, Creativity and Results, all equally weighted. A panel of Senior Judges and our Strategic Committee are available to the judges for questions and to guide them through the online process.


Second Round

In the Second Round, the Senior Judges and Multi Discipline Judges judge the top entries in the categories and disciplines. The scores from the two rounds are combined to determine Gold, Silver and Bronze awards.


Best of the Best and Top Cause

The top entries from the Second Round are reviewed and the Best of the Best and Top Cause are awarded, making these awards truly representative of the best in Canadian marketing.

MAA Globes
MAA Globes

The 2021 GLOBES entry site will be officially open on February 1st.

All CMA winners qualify to enter!

National Marketing Week

National Marketing Week will increase awareness and recognition of the important role that marketers across the country play in serving consumers, stimulating the economy, and supporting local communities. It will culminate each year with the celebration of excellence at the CMA Awards Gala. In the spring, we will provide details of how marketers can participate in this week of celebration.

entry
Disciplines & Categories

Recognizing the top campaigns in Canada across 6 Disciplines and 9 Categories

Congratulations to the 2020 CMA Award winners!

Overview

Closed for Entries

The goal of the Canadian Marketing Association Awards is to recognize the top marketers in the country for excellence in marketing, whatever the discipline, whatever the sector.

Of course, a marketing campaign can't start without a strategy. It can't be done without great creative. And it can't succeed without great results.

This is why the judging process will be based equally on STRATEGY, CREATIVE and RESULTS. A great strategy drives impactful creative. Impactful creative drives great results. And great results – sales, click – through rates, perception changes, behavior changes – are proof that the objectives as set out in the strategy were met or, even better, surpassed.

Our belief: the more equitably the work is judged, the more meaningful the awards will be to the winners and to the entire Canadian marketing community.

Disciplines and Categories

Awards grid
Note: The CMA Awards allows a limit of 5 entries per campaign

2020 Campaign Start and End Dates – December 1 2018 through June 1 2020

 

Disciplines

All submissions must represent work that has been created for legitimate clients. CMA reserves the right to disqualify entries on this basis.

2020 Campaign Start and End Dates – December 1 2018 through June 1 2020


Brand Building

Long-term marketing initiatives that drive brand health including awareness, perception, consumer behaviours and attitudes. Campaigns should be in-market for a minimum of four months.

Success is defined by:

  • Achieving excellence in creativity and strategy, with the ability to show positive long-term business results based on stated objectives and KPIs
  • Great campaigns should also showcase a range of media and technology: digital, social, broadcast, out-of-home, print, as well as direct


Business Impact

Short term campaigns play a vital role in the success of building business through activating a rapid consumer response. As compared with “Brand Building”, these efforts are designed to generate immediate outcomes, within one day to four months in market.

These campaigns should demonstrate:

  • Seasonal or tactical advertising
  • the ability to drive positive outcomes as stated by the Client’s objectives such assales increases, web or store traffic, event participation or rapid change in consumer behaviour
  • An insightful, creative or innovative means of reaching the consumer in any form(s) of media including broadcast, social, digital, print, OOH, or direct


Customer Experience

CX and shopper marketing drives sales and builds brand equity with customers using a number of channels and tactics throughout the relationship. These initiatives can include:

  • Sweepstakes or contests
  • Online couponing
  • Digital engagement
  • Event activations
  • Gifts with purchase (GWP)
  • Loyalty rewards
  • Retail and in–store activity
  • Packaging
  • Sampling
  • Partnerships
  • and others
Shopper marketing encompasses successful marketing campaigns with customers sometime throughout the shopper journey that take place in a retail environment, be it brick and mortar and/or ecommerce.


Engagement

Engagement is about the dialogue between brands and people – B2B, B2C, partners or employees. To manage long term relationships (quarterly or annually) or lifetime value driven (as opposed to one off tactics), the dialogue can use personalization techniques or target a community.

  • • Public Relations/Social Media are used to spark continued exposure (earned media, impressions and interactions) with:
    • current news items
    • public interest topics
    • product promotions; or
    • organizational updates
  • Programs with a CRM or 1:1 focus on specific moments in the customer lifecycle such as:
    • acquisition
    • welcome/activation
    • cross-sell/upsell
    • retention or win-back rate; or
    • entire customer lifecycle management journeys


Innovative Media

Winning campaigns that successfully use marketing to reimagine how customers interact with brands. These campaigns live:

  • Beyond "the moment"
  • Drive strong business results

They use creative solutions and innovative media technologies to effectively influence or engage their target audiences.

Successful submissions will represent innovation within media channels that drives measurable business results.


Martech

Marketing Technologies (Martech) are now part of most successful integrated campaigns because it enables companies to run effective marketing operations at scale. It’s a powerful weapon to building business and brands and organizations that leverage the power of Martech grow faster and improve their revenue. Whether it takes the form of mobile, websites, apps, tech-builds or content, Martech can reach consumers in the right moment at the right time and with the right message. Campaigns that excel in this discipline should demonstrate:  

  • targeted results on their brand and business
  • results that can include customer acquisition or retention, accelerated brand growth and customer experience
  • the use of innovative technology or an innovative use of existing digital and social platforms to meet clients’ goals
  • activity that is data/analytics triggered and part of an always-on communications strategy 

Categories

Under each discipline, you must enter your campaign in one or more of the following categories.


Automotive

 

Product and services include:

  • manufacturers
  • dealers
  • aftermarket
  • and others
     

Business

 

B2B product and services include:

  • information technologies (hardware, software, networking system infrastructure)
  • transportation
  • delivery
  • business self–promotion, and others
     

Consumer Products

 

Products intended for:

  • personal care
  • for use in the home
  • these can include consumer goods, books, electronics, beauty products, consumer devices and others

*Excluding F&B and health care products

     

Consumer Services 

 

Services intended for:

  • personal care
  • for use in the home
  • these can include travel, gaming, entertainment, telecommunications, Internet, ISP, landline, cellular, wireless, broadcast (radio, TV), satellite and others
     

Financial

 

Product and services include programs developed around:

  • lead generation
  • traffic building
  • customer service
  • order generation
  • database building
  • retention or acquisition
  • these can include banking and credit, insurance, and wealth management
     

Food & Beverage 

 

Products intended for:

  • consumer consumption

*Excluding products for health care, personal care or for the home.

     

Health Care

 
  • products (OTC included) and/or services intended for maintenance and improvement of physical and mental health 
  • campaigns supporting pharmaceutical, health & wellness clinics/centres and hospitals

Retail

 

Initiated by:

  • retailers (stores and online)
  • dealers
  • distributors
  • manufacturers and;
  • food services to build traffic and sales
  • these include catalogue and e–commerce – websites and other interactive methods that include product information and ordering devices
     

Social Causes

 

This includes:

  • NGO
  • PSAs
  • charities
  • fund-raising
  • causes
  •  associations, government, public sector and others
     

 

How to Enter

In recognition of the dynamic environment that our members are facing, CMA is pleased to offer all Members their first entry submission at no charge.

For the 2020 CMA Awards, your campaign must have results tabulated within the last 18 months (between December 1, 2018 and June 1, 2020). Campaigns that ran in Canada or campaigns that ran in other markets but were developed by Canadian marketers for Canadian clients are eligible for entry.

CMA reserves the right to reassign the entry category.

Entries containing results tabulated after June 1, 2020 may be disqualified at the discretion of the judging committee and CMA.

CMA is not responsible for any entrant submission error. The decision of the judging committee and CMA is final.

There are four main areas which must be answered and you will need to be as specific as possible. Provide program details under the topics exactly as listed in the appropriate fields.

DO NOT include the agency name in the body of the text or have it appear on any of the award entry links, documents or URL references.

Your submission must be provided in the fields provided, using the correct character counts as the site cannot accept further information and will truncate the entry field information.

If you deem necessary, a simple graph or chart may be presented to illustrate a point. It may be provided in digital format as part of the creative attachments – no more than one chart/graph.

To be eligible, submitted entries must comply with all applicable laws and be consistent with principles reflected in the CMA Canadian Marketing Code of Ethics and Standards, such as professionalism, transparency, accuracy, truthfulness and the protection of personal information.

Ads portraying illegal products will not be eligible.

CMA reserves the right to disqualify entries that do not meet these requirements, in which case the application fee will be refunded.

Special Entry Instructions

Awards are entered into a specific category within a discipline. For example, you can enter in Martech: Automotive or Brand Building: Retail.

The Canada Post Integrated Marketing Award, LinkedIn B2B Marketing Award, Environics Analytics Data Marketing Award, Facebook Mobile Marketing Award, and Cannabis Marketing Award are free to enter.

The Canada Post Integrated Marketing Award, LinkedIn B2B Marketing Award, Environics Analytics Data Marketing Award, Facebook Mobile Marketing Award, and Cannabis Marketing Award are free to enter.

Also FREE to enter are the Marketer of the Year and Lifetime Achievement Awards. There are no restrictions to nominate someone for Marketer of the Year pr Lifetime Achievement Award as long as the person meets the eligibility requirements.

FAQ’s

What is CMA doing for Entrants in response to COVID-19?
In recognition of the dynamic environment that our members are facing, CMA is pleased to offer all Member organizations their first entry submission at no charge. Check if your organization is a Member.

I am a CMA Member. How do I get my first entry for free?
When you create an entry, select Member from the dropdown menu and select which category and discipline you will be entering in. Complete the entry as normal and there will be a tab called "Member Payment Details" that will provide you with the process to receive your first entry for free.

How do I create an account to enter?
Create an account here.

Why is my text cut off in one or more of the boxes for campaign details?
Each section contains a maximum character count.

How many creative files will be accepted?
A maximum of 6 supporting files will be accepted.

What is the cancellation/refund policy?
We can only confirm your CMA Awards Gala tickets once we have received your payment in full. To be eligible for refunds, all cancellations must be in writing to awards@theCMA.ca and be received on or before October 19, 2020. A $99 per ticket or $499 per table administration fee will be charged. No refunds will be provided for cancellations made after this date.

What is the cancellation/refund policy for entries submitted?
Refunds can be made only if written notification of the entrant’s wish to withdraw their entries reaches the CMA office before June 28. Refunds made up until this date will be subject to a $95 administrative cancellation fee. No refunds will be considered by the CMA after June 28, regardless of any extension to the entries deadline. Entries can only be cancelled by the CMA and cannot be cancelled or removed from the CMA Awards in any way after June 28.

How many times can I enter a campaign?
CMA limits the submission of each unique campaign to 5 times or less. The campaign can be submitted across any of the disciplines/categories. This limit does not apply to special awards (Cannabis Marketing, Canada Post, Environics Analytics Data Marketing, Facebook Mobile Marketing and LinkedIn B2B Marketing). Organizations can submit an unlimited number of unique campaigns. 

My campaign ran in the US, is it still eligible?
Campaigns that ran in Canada or campaigns that ran in other markets but were developed by Canadian marketers for Canadian clients are eligible for entry. CMA reserves the right to reassign the entry discipline or category at any time.

Who can help me decide which category my campaign should be submitted into?
Contact awards@thecma.ca for assistance in determining into which category(s) your campaign should be entered. We are happy to help!

When will I find out if my submission has been shortlisted?
Notifications will be emailed to the individual listed as the contact person for each entry that is shortlisted by early October.

PayPal won’t accept or process my credit card. Who do I contact for assistance?
If you are having difficulties processing payment through our PayPal account online, please contact awards@thecma.ca.

I can’t upload my supporting documents. Who do I contact?
Please contact Award Force technical support at support@awardforce.com

Why are there multiple deadline dates?
CMA encourages submitting entries early by offering multiple deadlines with increasing entry fee rates. The early–bird deadline offers the lowest entry fee. Entry fees are increased for the final deadline with pricing surcharge for non–member taking effect in the last few days.

How do I know if I’m a CMA member?
CMA membership is assigned to companies. Therefore, if your organization is a CMA member, you are a CMA member. Find out if you/your organization is a CMA member by viewing the member directory.

What are the dates for campaign eligibility for 2020?
Your campaign must have results tabulated within the last 18 months (between December 1, 2018 and June 1, 2020). Entries containing results tabulated after June 1, 2020 may be disqualified at the discretion of the judging committee and CMA. CMA is not responsible for any entrant submission error. The decision of the judging committee and CMA is final.

How do I enter the Canada Post Integrated Marketing Award? What is the entry fee?
The Canada Post Integrated Marketing Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I enter the LinkedIn B2B Marketing Award? What is the entry fee?
The LinkedIn B2B Marketing Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I enter the Environics Analytics Data Marketing Award? What is the entry fee?
The Environics Analytics Data Marketing Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I enter the Facebook Mobile Marketing Award? What is the entry fee?
The Facebook Mobile Marketing Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I enter the Cannabis Marketing Award? What is the entry fee?
The Cannabis Marketing Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

How do I nominate someone for the Marketer of the Year Award? What is the entry fee?
The Marketer of the Year or Lifetime Achievement Award is free to enter. Please review the requirements carefully to ensure your entry is eligible.

Deadlines and Pricing

  Open for Entries Until July 28

Until June 12, 2020

Until July 3, 2020

Until July 20, 2020

1st deadline,
Noon ET

2nd deadline,
Noon ET

Final deadline,
Noon ET

         
 

Member

$300

$450

$450

 

Non–member

$450

$600

$700

 

Open for Entries

 

Until July 28, 2020

Final deadline,
Noon ET

 

Canada Post Integrated Marketing

Free

Free

Free

 

LinkedIn B2B Marketing

Free

Free

Free

 

Environics Analytics Data Marketing

Free

Free

Free

 

Facebook Mobile Marketing

Free

Free

Free

 

Cannabis Marketing Award

Free

Free

Free

 

Open for Entries

 

Until September 14, 2020

Final deadline,
Noon ET

         
 

Marketer of the Year

Free

Free

Free

 

Lifetime Achievement

Free

Free

Free


Final deadline for all submissions: July 20th, 2020, noon ET
Final deadline for MOTY and LTA submissions: September 14th, 2020 Noon ET


(Prices do not include HST. All pricing final)

winners
Winners Archive

Congratulations to all entrants, finalists and winners!  You’ve made the Canadian marketing community proud!

2019 Marketer of the Year Winner

Marketer of the Year, presented by IGM Financial celebrates a Canadian individual who displays outstanding marketing acumen and leadership over the last year.

 

The 2019 Marketer of the Year, Antoinette Benoit, Senior Vice-President and Chief Marketing Officer, McDonald’s Canada boasts a prodigious list of successes.
 
Relocating from France to Canada, Antoinette brings an uncommon vision and cultural experience to marketing.  Her ability to strike a balance between brand DNA and the potential to innovate has been a big part of McDonald’s success both here and in Europe.  Groundbreaking Canadian-created campaigns like Is It Still a Big Mac?, Big Mac x Bacon and Follow the Arches - a Cannes Lions Grand Prix winner - garnered international attention and acclaim.
 
Antoinette and her team achieved results by transforming the Canadian market into a creative lab for the global network.  Relentlessly evaluating and adjusting her marketing approach, Antoinette is committed to constant innovation and investing in the right channels.  This led to tripling the brand’s digital media budget, an increased social media presence and quirkier uses of traditional ad formats to directly connect with consumers.
 
In the past 18 months, Antoinette’s team successfully introduced key product innovations such as McDelivery, mobile ordering through the MyMcD’s app and a major campaign that’s revolutionizing the way this iconic brand cooks and serves classic beef burgers.

In addition to McDonald’s successful campaigns, Antoinette was chosen to join 150 inspiring Canadian women to speak to the next generation of leaders in Your Turn: Powerful Thoughts from Today’s Women to the Next.  She continues to educate and inspire through thought leadership and as a board member for Ronald McDonald House Canada.
 
Proven talent and accomplishment has ensured she is honoured as a leading marketer, including being recognized as one of Strategy Magazine’s 2019 Marketers of the Year and the first Canadian woman to make Ad Age’s Women to Watch list.
 
Pushing boundaries and maximizing creativity are the hallmarks of Antoinette’s impressive career.  Without question, Antoinette Benoit delivers.

 

Maya Lange Maya Lange Lori Davison Judy John Duncan Fulton Mercuri Dominic Reiss Dani Deluce Robert Day Christine Furlong John Hinds Ossie Woodrooffe Rob

2019 Lifetime Achievement Award Winner

The Lifetime Achievement Award, celebrates an individual who has elevated the profession of marketing over the last 20+ years.

 

The 2019 Lifetime Achievement Award, presented by IGM Financial, was presented to former CMA Board Chair, Stephen Brown, president of FUSE. 

Tenacity, commitment and passion are the driving forces behind Stephen Brown’s marketing and advertising career.
 
After 20+ years in the industry, Stephen has delivered excellence in virtually every discipline, from brand and CRM to social media and experiential marketing.  His clients have included CIBC, Hyundai and Canadian Tire, to name but a few.
 
In 2003, Stephen and his partners launched FUSE – an agency focused on delivering innovative marketing solutions that drive sales and deliver real results.  FUSE’s stellar success can be directly credited to his vision and leadership.
 
Over the years, Stephen has been active with the Canadian Marketing Association (CMA) and has served as Chair of the Board of Directors in 2015.
 
Beyond industry participation, he is committed to making a positive impact to people in the community.  He serves on the board of Casey House, Canada’s leading HIV/AIDS hospital and Covenant House Foundation.  Stephen was also a Partner with Social Venture Partnership further helping those in need.
 
Although Stephen has major marketing campaigns under his belt, his experience goes far beyond technical expertise.  He and his partners have invested heavily in building an agency where people want to grow their career and clients want to partner for exciting projects.  Recently, even more diversity and inclusion work has been added to the company’s roster of achievements.
 
The entrepreneurial story of FUSE is one of the main and overarching successes of Stephen’s career.  Together with his original partners, he has weathered a mega financial crisis, digital transformation and other dramatic events.  But, with nimbleness and entrepreneurial spirit, they continue to excel.
 
Today, FUSE has almost 100 employees, is diversified across three business units and boasts an impressive roster of clients throughout North America.  The agency remains independent and fiercely relevant - credit to the extraordinary achievements of Stephen Brown.

 

Stephen Brown Laliberte Guy Torella John Levine Alan Philips Bruce Elder Judy Bassett Rich Furneaux Hugh Marilyn Stewart

Best of the Best

Celebrating the most Gold medals won at the CMA Awards this year, the Best of the Best Award is recognized as the top campaign of the year.

 

The 2019 Best of the Best Award was presented to Black & Abroad for its powerful Go Back to Africa campaign, in partnership with creative agency FCB/SIX

Go Back to Africa is a pan-African tourism campaign that turns a racial slur into an uplifting call to action for Black & Abroad, a North American travel brand serving the black community.
 
Black & Abroad discovered two barriers to promoting African tourism.  The first was widespread misconceptions of Africa as dangerous and undesirable.  The second was under-representation of black tourists in commercial travel imagery.
 
The goal: create a positive narrative around black travel while building Black & Abroad’s brand equity.
 
Sadly, racial slurs like “go back to Africa” are used on social media platforms and that narrative has to change.  The strategy was to flip the slur and make it a rallying point.  The campaign brazenly hijacked hateful uses of “go back to Africa” on Twitter, redacted racist context, then used it as positive content for hyper-targeted ads.
 
Hateful tweets can become powerful raw material to shape a better story about Africa:  one that involved, rather than excluded, the black community.  But completing the story required images of real black travellers in Africa.  The opportunity was to find those images.
 
The solution was an algorithm that combs Twitter, Facebook and Instagram for African travel-related visuals, then uses Google Vision AI to identify context and composition.
 
The ads drive to GoBackToAfrica.com, a mobile hub designed to address the lack of representation in commercial travel imagery.  This unique content platform contains 54 country galleries, celebrating the black community travelling in Africa.
 
By flipping from hate to a proud headline, this campaign is helping to rewrite the narrative in a powerful way.


Credits


Agency: FCB/SIX
Chief Creative Officer:
Ian Mackenzie
Associate Creative Directors: Frederick Nduna, Andrew Bernardi
Designer: Ramon Charles
Copywriter: Curtis Chapman
Account Director: Fraser Jackson
Integrated Producer: Gillian Morrison
Junior Producer: Kristine Lippett
EVP, Strategy: Anna Percy-Dove
Director, Strategy: Paul Hanlon
Strategist: Simran Kaur
Senior Manager, Data Analytics: Andrew Yang
Data Analyst: Abdul Dau
VP, Head of Data and Technology: Jacob Ciesielski
Product & Technology Solutions: John Sime
Front-End Developer: Heung Lee
President: Andrea Cook
SVP, Director of Global Communications & PR: Melanie Mitchem
Post Production House: Rooster Post Production
Editor: Colin Murdock, Jeff Poremba
Assistant Editor: Shane Preston
Executive Producer: Yumi Suyama
Media Agency: Initiative Media
Public Relations: Shannon Stephaniuk - Glossy PR
Music/Sound: Grayson Matthews
Audio Design Music Producer: Mark Domitric
Sound Engineer: Vlad Nikolic
Media Producer: Nicholas Shaw

Top Cause

New for 2019, the Top Cause Award celebrates the top campaign recognized in the Health Care and Social Causes categories.

 

The 2019 Top Cause Award was presented to SickKids Foundation for their SickKids VS – Crews campaign in partnership with marketing and communications agency Cossette.

The SickKids’ VS - Crews campaign has been wildly successful and 2018 would be the most ambitious year yet.  The goal was to raise $1.3 billion over 10 years to build a new SickKids’ hospital.  Surprisingly, the biggest obstacle was past fundraising success.  The campaign had already converted the majority of prospects into monthly donors so the remaining contributor pool wasn’t big enough to achieve the target.  A whole new audience had to be inspired.
 
Research shows that giving to a cause is a statement of belief and belonging.  People express themselves as part of a group, sharing values, feeling pride and deepening relationships through their collective efforts.  In addition, people are more likely to donate if someone they know asks them to.  This highlights the role of influencers.
 
The creative was simple and inspired: harness people’s differences to rally them in support of SickKids.  Dozens of subcultures called “crews” were pinpointed to activate people’s sense of identification.
 
The heart of the campaign engaged 52 unique influencers to rally support within their crews.  Celebrities from Toronto Raptor’s Fred VanVleet and Olympic sprinter Andre Degrasse to mid-tier and micro role models reached out on their social platforms for SickKids and the need to build a new hospital.  They shared content from inspirational personal stories to provocative rallying cries across Instagram, Snapchat, YouTube, Facebook and Twitter.  The content generated conversations and buzz that drove an online conversion.  The campaign also leveraged an epic video that showed different crews coming together, answering the call to action and converging on the site of the future hospital.
 
Despite impressive previous fundraising results, this was one of the most successful campaigns ever.  Substantially exceeding the objective, this effort proves that when people come together for a cause, they can literally change the world.


Credits


Agency: Cossette
Global Chief Creative Officers: Carlos Moreno, Peter Ignazi
Creative Director/CW: Craig McIntosh, Jinnean Barnard
Creative Director/AD: Jaimes Zentil, Mario Cesareo
Copywriters: Jordan Hamer, Elijah DiGangi
Art Directors: Spencer Dingle, Andy Ng
Agency Producer: Erica Metcalfe
Account Coordinator: Dayna Blustein
Account Executives: Hillary Gonzalez, Rina McNicol, Emma Sleeper
Business Director: Daniel Dolan
Group Business Director: Melissa Levenberg
VP, Brand Director: Tishan Canagasaby
Strategist: Rami Dudin
Strategy Director: Denika Angelone
SVP, Strategy: Rosie Gentile
Senior Retoucher: Trevor Gauthier
Senior Production Artist: Shireen Kok
Studio Director: Raquel Mullen
Print Producer: Dawn-Marie Mills
Production House: Scouts Honour
Directors: Mark Zibert, Kevin Foley
DOPs: Chris Mably, Kiel Milligan
Executive Producer(s): Rita Popielak, Simon Dragland
Line Producers: Rita Popielak, Jeff Schwartz
Editing House: The Assembly Reps
Editors: Steve Puhach, Mitch Finn
Animation/CG: The Vanity / SHED
Online Facility: The Vanity Flame
Artist: Naveen Srivastava
Colourist: Andrew Exworth
Photography Studio: JKReps
Photographer: Sandy Pereira
Audio House: Berkeley Inc.
Music Creative Director: Jared Kuemper
Music Licensing: Francois Lachance of Music Rights Clearance Inc
Song: “Moonlight” by Nicholas Britell
Digital Production Company: Array of Stars
Media Company: OMD
Managing Director: Jammie Ogle
Senior Strategist: Rebecca Shrimpton
PR Company: Citizen
Senior Account Manager: Erin Banting
Senior Account Manager: Rebecca Myers?

Client?: SickKids Foundation
VP, Brand Strategy and Communications: Lori Davison, Heather Clark
Director, Integrated Brand Marketing: Kate Torrance, Noelle de la Mothe
Director, Public Relations: Sandra Chiovitti
Associate Director, Community Stakeholder Relations: Lisa Charendoff
Director, Digital Projects: Harleen Bhogal ?
Marketing Manager): Tina Tieu-Lafrance, Tanya Tucker
Coordinator, Public Relations: Madeline Salerno