CMA Café Guide for Participants

CMA Cafe

Guide for Participants

“Office Hours” are small group conversations that allow you to ask questions and brainstorm new ideas for big challenges. Attending an Office Hour is an excellent opportunity for you to expand your network and participate in an open, roundtable discussion with a leader.

The following tips will help you get the most out of your upcoming Office Hour:

Come prepared with questions. Do some research on the host of the Office Hour so that you are better equipped to ask meaningful questions and get more out of your time with the leader.

Listen actively. Follow the discussion in the room and contribute when opportunities arise. Pay attention to what is being said, and work to support the discussion when you can.

Show up early. The leader is taking time out of their day to host this Office Hour and the last thing you want to do would be to walk in late!  Once you have been confirmed as attending the event, the leader is expecting you to be there.

Share on social. A great way to share what you learned from a conversation and highlight to your network that you’re actively engaging in industry conversations, is to post on your LinkedIn and Twitter. Share a photo from the conversation with a caption of a few key takeaways. Tag the other attendees and the host to boost the post visibility!

Follow-up after your Office Hour. Ask the host for their email, or if you can add them on LinkedIn, and be sure to reach out highlighting a few of your key takeaways. If you posted about the conversation on social media, be sure to share the link with them.

Conversation Questions for Participants

  1. What's the one differentiator that sets you apart from your peers?
  2. What’s the most significant contribution your team makes to the organization's overall strategic priorities?
  3. What are the most important trends affecting marketing and how can we stay on top of them?
  4. What skills do I need to develop to progress to the next level within our industry?
  5. What’s the one attribute/skillset of a marketing professional that is most undervalued and how do we give this the profile and appreciation it deserves?
  6. How do you balance work and life as a senior leader?
  7. How have you managed your career progression?
  8. What do you think are the key trends that will affect marketing in the next 5 years?
  9. How do you manage ongoing budget reductions while still having responsibility to grow brand and sales?
  10. How can we bring sales into the marketing sphere and view the customer more holistically?
  11. How important are Canadian-made marketing initiatives?
  12. What is your most important business problem and does your marketing strategy solve it?
  13. What questions do we need to be asking ourselves at every difficult decision?
  14. Where are investing your time as a leader? Where do you encourage your team to invest their time?
  15. How do you break down silos to improve collaboration with cross-functional teams?
  16. Where do you find your inspiration or what provides a foundation for your ideas?
  17. What is your point of view on ethnic marketing? What’s your point of view on Canadian-specific marketing?
  18. How are you planning with emerging technology in mind?
  19. What are the biggest challenges facing the marketing industry over the coming 5 years?
  20. How do you meaningfully connect with the next generation that is less brand loyal?
  21. What are your strategies for balancing leadership demands with finding time to do work that is meaningful to you?
  22. How do you articulate your company's purpose?
  23. Who would you ideally look to partner with and why?
  24. With more information and data available today and the changing face of competition what do you need today from your business partners?
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