CMAideas Executive Event Series

CMAideas

February 12, 2020
8:00 a.m. – 10:30 a.m. ET


CMA Members: Complimentary
Location:
Arcadian Loft
401 Bay Street
Simpson Tower, 8th Floor
Toronto, Ontario
M5H 2Y4
View Map

Overview

CMAideas is a two-part exclusive breakfast series, hosting a member only, executive-level guest list. This complimentary event series features intriguing and provocative keynote speakers sharing their take on a marketing “hot topic” and facilitates networking and discussion among senior marketers.

Includes executive experiences, networking and breakfast!


accenture

4DThe ABER Group   CNW     Cleansheets Communications

D2L MDInbox Marketer a Trendline Company     kaiser lachance    Nabs     reality engine    Triangles

 


Agenda

8:00 AM
Registration & Breakfast
8:30 AM
Opening Remarks
8:40 AM
DNA of the Pioneering CMO

Yesterday’s marketing blueprints are no longer relevant. Nearly all Canadian CMOs (95%) say that past formulas are no match against the new breed of disruptors that seems able to win, time and time again, by delivering more relevant customer experiences.

A third of Canadian CMOs are extremely successful at delivering highly relevant customer experiences. Brent Chaters will discuss what these pioneering CMOs do differently and the tremendous opportunity for senior marketing executives to reinvent their roles and secure future growth for their companies.

Brent ChatersBrent Chaters
Managing Director, Marketing Transformation
ACCENTURE

Brent Chaters is Accenture’s Canada Managing Director of Marketing Transformation. He has over 20 years of digital marketing experience both as an applied marketer and consulting for marketers through multiple industries working for some of the largest Fortune 500 brands around the globe. He is a co-host of the Marketing Disrupted podcast series, as well as the author of Mastering Search Analytics and co-author of Multichannel Marketing Ecosystems: Creating Connected Customer Experiences. He has taught for ISDI & Harvard’s Global Executive Master Digital Business on both Social CRM and Customer Experience. Brent was also a judge for the 2019 CMA Awards in the Brand Building discipline. 

9:20 AM
How to Leverage Lean CMO Strategies

Due to shrinking marketing budgets, most marketing executives struggle to create profitable marketing campaigns that convert. In this presentation, you will learn about the 6 Marketing Pillars that drive strategic efforts efficiently.

To become a Lean CMO, using Video Conversion MarketingTM is essential to stay relevant. With such innovative solutions, you can supercharge any marketing campaign and see improvement in conversions by as much as 80%. Focus on your most profitable products and solutions without complicating your marketing systems or straining your marketing budget.

In this content-rich, innovation-driven presentation, you will learn how to:

  • Implement the foundational principles of becoming a Lean CMO
  • Activate your marketing team without stressing them out
  • Bring video strategies into everything you do that will grow your business
  • Create compelling video content without emptying your marketing budget
  • Avoid the 3 devastating video marketing mistakes


FREE Workshop for those who attend CMAideas on February 13th!

Join Dwight Holcomb for his Lean CMO Strategy and Video Lab Workshop. In this workshop, Dwight will dive deeper into how you can implement Video Conversion Marketing strategies. The workshop will be from 2:00pm to 5:00pm at WeWork in Downtown Toronto. Sign up to confirm your attendance!

Dwight HolcombDwight W. Holcomb
CEO
HC DEVELOPMENT, INC.

Meet the international speaker, author and technology futurist and Host of “SaaS CEO Success TV” on C-Suite TV, Dwight Holcomb. Featuring excerpts from his forthcoming book, The Lean CMO: Low-and-No Cost Ways to Run Like a Fortune 500 Company, Dwight will explain the attitude a lean CMO should possess and how you can acquire this attitude.

10:00 AM
Wrap Up Panel
10:20 AM
Closing Remarks
10:30 AM
Networking

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