CMAideas Executive Event Series


February 21, 2019
8:00 a.m. – 10:30 a.m. ET

CMA Members: Complimentary
(in TIFF Bell Lightbox Building)
350 King Street West, 6th Floor
Toronto, ON, M5V 3X5
View Map

Pelmorex Corp    The weather network
The weather network

The ABER Group    Ayima   CNW      Cleansheets Communications

inbox marketing     kaiser lachance     Nabs  Triangles



CMAideas is a two-part exclusive breakfast series, hosting a member-only, executive-level guest list.

Includes executive experiences, networking and breakfast!

In 2018, CMA hosted two sold-out events. Our first breakfast in February featured a highly insightful presentation from Ethnicity Multicultural Marketing providing key new learnings and the latest statistics on the multicultural consumer along with practical and tactical tips on developing an overarching multicultural strategy.


8:00 AM
Registration & Breakfast
8:30 AM
Opening Remarks
8:45 AM
Unlocking Deep Marketing Insight by Connecting Online Behaviour To The Offline Worl

Celeste Normington
Head of Data Sales & Product Strategy

Tons of advancement have been made in online insights by studying digital consumer behaviour across web, apps and social media. But we all still live in physical world. Consumers still drop their kids off at school, go to hockey games, play golf, ski and go on international trips.

In this talk, we will discuss how physical world behaviour coupled with online behaviour unlocks deep marketing insights and walk through Pelmorex’s journey in helping organizations benefit from these deeper insights.

Meet Celeste Normington

Celeste NormingtoCeleste Normington loves how data is changing the face of marketing. As a leader in the digital marketing arena for the past 12 years, Celeste has embraced innovation, specializing in digital advertising, mobile marketing and big data strategies at companies like Olive Media and La Presse. As the Head of Business and Product Development for Pelmorex Data Solutions, she has passionately worked to promote the benefits and dispel the myths surrounding location data. A firm believer that sound data drives smarter marketing decisions in both digital and traditional spaces, Celeste has played an integral role in the Pelmorex transformation to a data powerhouse in the Canadian market.

9:40 AM
Update from Nabs
Jay Bertram
Executive Director

Meet Jay Bertram

Jay BertraOver his 30 plus year marketing and advertising career, Jay has held leadership positions at JWT, Chiat/Day, Cossette, and most recently was the President of TBWA\Canada and Latin America. Currently, Jay is the Executive Director of nabs Canada.

A proven leader, natural motivator Jay leads by his actions. His leadership approach has been showcased by former Harvard University Professor, David Maister in his most recent book, 'Strategy & the Fat Smoker.' He loves marketing and winning. His track record for building Clients businesses by creating strong coherent brands is second to none. Jay is a progressive marketer who understands the importance and value of putting people first.

9:45 AM
Closing Remarks
9:50 AM
Coffee and Networking

Last Year's Attendees

The following is a selected list of attendees

Title Company
President Aber Group Inc.
Head of CS Marketing Amazon Canada
AMK Marketing
VP, Sales & Marketing Andrin Limited
Head of Digital Design Ariad Communications
Executive Creative Director BANG! creative
CEO Barrett and Welsh Inc.
Founder Blue Elephant Productions
Director, Marketing BMO Nesbitt Burns BMO Nesbitt Burns
President Boost Agents Inc
Senior Creative Director, Communications, Marketing & Brand Canadian Broadcasting Corporation
Advisor, Marketing Communications Cancer Care Ontario
VP Client Service Chad Management Group
Chief Creative Lead Chad Management Group
Partner Chad Management Group
Senior Director, Sales Comscore
President/Chief DiGger Data Insight Group Inc.
Executive Director, Corporate Services Drake Hotel Properties
CEO ebrand Inc.
vice President Environics Analytics
Environics Communications
Managing Director Ethos Communications Ltd
CMO Flixel Photos Inc.
President Focus Communications Inc.
Head of Marketing foodora
Vice President, Corporate Marketing and Shared Services Foresters Financial
FosterEssence Inc.
VP, Management Director Fuel Advertising Inc.
CEO Generation C
Head of Industry, Financial Services Google Inc.
Director, Strategy Grip Limited
Group Planning Director Grip Limited
VP Marketing Hakim Optical
Vice President, Marketing & Communications Hamilton Health Sciences Foundation
Director, Overseas Business Development Harlequin
Senior Vice President High Road
Account Director High Road
Marketing Director IDS Canada
Marketing Inbox Marketer
infocraft marketing group
director, social media strategy iNvolved Media
VP Loyalty Ipsos Canada
Partner IQ PARTNERS Inc.
Managing Partner IQ PARTNERS Inc.
VP, Marketing Kanetix Ltd
Kantar Millward Brown
Head of Marketing Kantar TNS
SVP, Head of Planning Leo Burnett Company Ltd.
CEO & North American Chief Creative Officer Leo Burnett Company Ltd.
AVP, Brand Strategy, AIR MILES Reward Program LoyaltyOne | AIR MILES® Reward Program
President Lucidia Ltd.
Principal Consultant Marcom Blueprints Inc
Director, Strategy Maxus Canada
Managing Director Maxus Canada Ltd.
Vice President, Marketing Metroland
Chief Digital Officer Mindshare
Account Director Monsoon Communications
Executive Director Moody's Global
Associate Creative Director NATIONAL
VP, Executive Creative Director NATIONAL
Content Strategist, Marketing Technology NATIONAL
president novex comunications
Vice-President, Marketing & Business Development PATTISON OUTDOOR ADVERTISING
Senior Director, Global Snacks Group pepsico
director of marketing pepsico
Art Director Postmedia
Partnerships Director Pressboard Media
Senior Director, Residential Marketing and Sales Primus
Website and Digital Manager Prophix
VP, Executive Creative Director Publicis Hawkeye
President Quarry
Managing Director, Client Results Quarry
Vice President radar Headhunters
Vice President radar Headhunters
EVP Research & Incite Consultants
Managing Director Research +Knowledge =Insights
Founder and CEO Ripple Creative Strategy
Brand Manager, EBU Rogers Communications
Vice President, Direct Marketing and Digital Channel Management Scotiabank
Marketing Events Manager Sitecore
Regional Sales Manager Sitecore
Estimator Sitecore
Regional Director Sitecore Canada Ltd.
Account Manager Sitecore Canada Ltd.
CEO Smorgads market tech Inc.
VP Marketing Smorgads Market Tech Ince
Marketing, Vice President Sonnet Insurance
St. Joseph Media
VP - Marketing, eCommerce & Communications Staples Business Advantage
Head of Marketing Communications Staples Business Advantage
ceo Stephen Thomas Ltd
President Stephen Thomas Ltd
Executive Vice President Stephen Thomas Ltd
Director, Marketing & Communications Sun Life Financial
Director, Marketing & Communications Sun Life Financial
AVP, Marketing Sun Life Global Investments
Director, Community Engagement Sunnybrook Foundation
VP Global Brand and Advertising TD Bank Group
Vice President TD Bank Group
Senior Manager TD Bank Group
Vice-President TD Bank Group
Associate Vice President TD Bank Group
AVP Social Media TD Bank Group
VP, Search & Ad Tech The Aber Group
The Canadian Marketing Association
VP The Cellution
The Clean Slate Shop
Director of Strategic Brand Partnerships The Exchange Lab
Managing Director, Marketing & Creative Agency The Globe and Mail
President The Marketing Strategy Group
Director, Marketing & Communication The Metrick System
President The Tite Group
VP Marketing thinktv
President / CEO thinktv
Senior Manager, Marketing and Communications TIFF
Senior Manager, Communications TIFF
Managing Partner TMG International Inc.
VP, Brand Partnership TubeMogul
Vice President, Marketing United Way Toronto & York Region
Country Manager, Canada Varick Media
President Vizeum
Director Category Marketing Walmart
Vice President, Customer Marketing Walmart Canada
Director, Merchandising Customer Insights Walmart Canada Corp.
VP, Strategic Planning Weber Shandwick
WindWater Marketing
VP Product and Marketing yconic