CMAideas Executive Event Series

Tons of advancement have been made in online insights by studying digital consumer behaviour across web, apps and social media. But we all still live in physical world. Consumers still drop their kids off at school, go to hockey games, play golf, ski and go on international trips.

In this talk, we will discuss how physical world behaviour coupled with online behaviour unlocks deep marketing insights and walk through Pelmorex’s journey in helping organizations benefit from these deeper insights.

Meet Celeste Normington

Celeste Normington loves how data is changing the face of marketing. As a leader in the digital marketing arena for the past 12 years, Celeste has embraced innovation, specializing in digital advertising, mobile marketing and big data strategies at companies like Olive Media and La Presse. As the Head of Business and Product Development for Pelmorex Data Solutions, she has passionately worked to promote the benefits and dispel the myths surrounding location data. A firm believer that sound data drives smarter marketing decisions in both digital and traditional spaces, Celeste has played an integral role in the Pelmorex transformation to a data powerhouse in the Canadian market.

Meet Jay Bertram

Over his 30 plus year marketing and advertising career, Jay has held leadership positions at JWT, Chiat/Day, Cossette, and most recently was the President of TBWA\Canada and Latin America. Currently, Jay is the Executive Director of nabs Canada.

A proven leader, natural motivator Jay leads by his actions. His leadership approach has been showcased by former Harvard University Professor, David Maister in his most recent book, 'Strategy & the Fat Smoker.' He loves marketing and winning. His track record for building Clients businesses by creating strong coherent brands is second to none. Jay is a progressive marketer who understands the importance and value of putting people first.