10:00 a.m. – 11:00 a.m. ET
CMA Members: Complimentary
CMAideas is a two-part member-only experience tailored to an executive level audience. This complimentary experience features intriguing and provocative keynote speakers sharing their take on a marketing “hot topic”.
Marketing In Uncertain Times: What 7200 marketers told us about customer experience, digital marketing and measuring success during these times of change.
Salesforce research has surveyed marketers for six years and tracks the trends, priorities, and challenges that they face. Marketers have always navigated change with skill but 2020 has proved to be the most challenging in their careers. Using data from a survey of over 7000 marketers we’ll learn how marketers are adapting to current times and what’s taking mindshare and budget for marketers in Canada and beyond this year. We’ll also check in with consumers and see what types of communications, marketing and channels they’re listening to in this new world.
The Grey Swan, The Zeitgeist and The Compass:
Getting to the Next Normal of Business, Customers and Innovation
2020 has represented an inflection point on a full set of fronts. It has disrupted the workplace, society, culture, technology and the marketplace. Institutions, business models, talent and customers that have run the same way for the past 50 years have had to shift quickly and dramatically to the new reality. And they're not going back. This wrinkle in time represents an opportunity for marketers to take advantage and get ahead of the future.
Global thought leader and change agent Sean Moffitt packages three fields of work into one insight-packed discussion - The Grey Swan - what will really change post-pandemic; The Zeitgeist - how have customer values turned; and The Future Compass - what are the most attractive routes, brand & marketing approaches and business models ahead. The presentation is based on the work of his global guild, customer values study and book Futureproofing : Next - The Future Beyond Innovation that Sean has released in September, 2020. Don't miss this opportunity to take advantage of the future, not be a victim to it.
Sean is the co-founder and Managing Director of Futureproofing : Next, a hybrid practice of corporate innovation, business model development and future foresight. He balances out broad expertise in five areas: business transformation & digitalization, vision & strategy, brand & customer, talent & culture, and marketplace trends & applied innovation to help deliver “innovation you can take to the bank”.
As a former Fortune 500 executive and CMO and four-time startup founder, Sean bridges large, scaling and entrepreneurial culture & company gaps. He is a well-recognized thought leader in company innovation, brand leadership, business transformation and emerging technologies. In leading consulting firms & agencies, he has spearheaded growth and transformation of over 200+ clients around the world with companies like TD, Unilever, BNP Paribas, Aviva, Rogers, Canada Post, YMCA, MaRSDD and many governments & associations.
Closing Remarks and Q&A