CMA ideas

CMAideas 2: An Exclusive, Invitation-Only Breakfast Series for Senior Marketers

September 13, 2018
8:00 a.m. – 10:30 a.m. ET

CMA Members: Complimentary
St James Cathedral
65 Church St, Toronto, ON M5C 2E9
Main floor
Room: Snell Hall
View Map


CMAideas II, presented by Vizeum, is Part II of CMA’s members-only Exclusive Breakfast series, featuring a presentation by Steve Levy, Chief Operating Officer of Ipsos Canada. Levy will unveil the newest digital marketing insights and trends based on the 2017 Digital Marketing Pulse Survey.

In this eleventh edition of the Digital Marketing Pulse Survey, we delve into a detailed assessment of the digital marketing landscape and a benchmark analysis based on 14 tactical functions. This must-see presentation will provide insights on familiarity and usage, shifts in marketing spend, and views of evolving trends, as seen through the eyes of Marketers and Agencies in Canada.

This Fall event follows CMAideas I in April of this year, where Judy John, North American Chief Creative Officer and CEO of Leo Burnett Canada and Brent Nelsen, Leo Burnett's North American Chief Strategy, delivered a highly insightful talk on the vital role of strategic planning in the creation of effective advertising to a sold-out audience.

Hosting an invite-only crowd, CMAideas II includes executive experiences, senior-level networking and complimentary breakfast!


8:00 AM
Registration & Breakfast
8:30 AM
Opening Remarks
8:45 AM
Steve Levy, 2017 Digital Marketing Pulse Report
9:15 AM
Adrian Capobianco, Vizeum – Actionable Insights from the Digital Pulse Report
9:45 AM
Closing Remarks
10:00 AM
Coffee and Networking


Steve Levy

While starting his career in sales (at Xerox) and then brand management (at Mars foods), Steve Levy has been involved in the marketing research and information business in the UK, South East Asia and, since the late 80’s, in Canada.  In his current role he plays a leadership role in the Ipsos business in Canada which involves a number of specific responsibilities;

  • Managing a staff of almost 200 Marketers and Researchers
  • Local product development, innovation and R&D
  • Overseeing the publication/release of material in the marketing and loyalty space
  • Over site role with regard to a number of significant research programs
  • Public speaking at a number of conferences and client events.

In addition to his management role, Steve continues to act as team leader for a number of accounts mostly in the technology and media sector and is an active members of the Ipsos International Loyalty Board.

Steve is also very active in many volunteer roles supporting the broader industry and also sits on the  Board of Directors of the The Earth Rangers Foundation – 2014- Present

Adrian Capobianco

Adrian is considered one of the top digitally experienced agency leaders in Canada. As President of Vizeum, he uses his business and technology experience to help a diverse portfolio of clients leverage the changes in the digital economy. 

He has been instrumental in building and transforming many businesses. His career began at IBM and has focused on the interchange of business, technology and advertising. From IBM, Adrian helped to establish the teams, processes and clients in the early days of the digital revolution at Rare Medium, Publicis and FUSE Marketing Group and later at Cundari and Proximity/BBDO. In 2008, he founded and launched the digital innovation agency Quizative, which would be acquired by Cundari where he went on to lead the combined globally acclaimed digital team.

Adrian is actively engaged in the marketing community and is sought after to contribute and speak at various Canadian and Global events. He also serves as Board Vice-Chair of the Heart and Stroke’s Canadian Partnership for Stroke Recovery. 

Last Year's Attendees

The following is a selected list of attendees

Title Company
President Aber Group Inc.
Head of CS Marketing Amazon Canada
AMK Marketing
VP, Sales & Marketing Andrin Limited
Head of Digital Design Ariad Communications
Executive Creative Director BANG! creative
CEO Barrett and Welsh Inc.
Founder Blue Elephant Productions
Director, Marketing BMO Nesbitt Burns BMO Nesbitt Burns
President Boost Agents Inc
Senior Creative Director, Communications, Marketing & Brand Canadian Broadcasting Corporation
Advisor, Marketing Communications Cancer Care Ontario
VP Client Service Chad Management Group
Chief Creative Lead Chad Management Group
Partner Chad Management Group
Senior Director, Sales Comscore
President/Chief DiGger Data Insight Group Inc.
Executive Director, Corporate Services Drake Hotel Properties
CEO ebrand Inc.
vice President Environics Analytics
Environics Communications
Managing Director Ethos Communications Ltd
CMO Flixel Photos Inc.
President Focus Communications Inc.
Head of Marketing foodora
Vice President, Corporate Marketing and Shared Services Foresters Financial
FosterEssence Inc.
VP, Management Director Fuel Advertising Inc.
CEO Generation C
Head of Industry, Financial Services Google Inc.
Director, Strategy Grip Limited
Group Planning Director Grip Limited
VP Marketing Hakim Optical
Vice President, Marketing & Communications Hamilton Health Sciences Foundation
Director, Overseas Business Development Harlequin
Senior Vice President High Road
Account Director High Road
Marketing Director IDS Canada
Marketing Inbox Marketer
infocraft marketing group
director, social media strategy iNvolved Media
VP Loyalty Ipsos Canada
Partner IQ PARTNERS Inc.
Managing Partner IQ PARTNERS Inc.
VP, Marketing Kanetix Ltd
Kantar Millward Brown
Head of Marketing Kantar TNS
SVP, Head of Planning Leo Burnett Company Ltd.
CEO & North American Chief Creative Officer Leo Burnett Company Ltd.
AVP, Brand Strategy, AIR MILES Reward Program LoyaltyOne | AIR MILES® Reward Program
President Lucidia Ltd.
Principal Consultant Marcom Blueprints Inc
Director, Strategy Maxus Canada
Managing Director Maxus Canada Ltd.
Vice President, Marketing Metroland
Chief Digital Officer Mindshare
Account Director Monsoon Communications
Executive Director Moody's Global
Associate Creative Director NATIONAL
VP, Executive Creative Director NATIONAL
Content Strategist, Marketing Technology NATIONAL
president novex comunications
Vice-President, Marketing & Business Development PATTISON OUTDOOR ADVERTISING
Senior Director, Global Snacks Group pepsico
director of marketing pepsico
Art Director Postmedia
Partnerships Director Pressboard Media
Senior Director, Residential Marketing and Sales Primus
Website and Digital Manager Prophix
VP, Executive Creative Director Publicis Hawkeye
President Quarry
Managing Director, Client Results Quarry
Vice President radar Headhunters
Vice President radar Headhunters
EVP Research & Incite Consultants
Managing Director Research +Knowledge =Insights
Founder and CEO Ripple Creative Strategy
Brand Manager, EBU Rogers Communications
Vice President, Direct Marketing and Digital Channel Management Scotiabank
Marketing Events Manager Sitecore
Regional Sales Manager Sitecore
Estimator Sitecore
Regional Director Sitecore Canada Ltd.
Account Manager Sitecore Canada Ltd.
CEO Smorgads market tech Inc.
VP Marketing Smorgads Market Tech Ince
Marketing, Vice President Sonnet Insurance
St. Joseph Media
VP - Marketing, eCommerce & Communications Staples Business Advantage
Head of Marketing Communications Staples Business Advantage
ceo Stephen Thomas Ltd
President Stephen Thomas Ltd
Executive Vice President Stephen Thomas Ltd
Director, Marketing & Communications Sun Life Financial
Director, Marketing & Communications Sun Life Financial
AVP, Marketing Sun Life Global Investments
Director, Community Engagement Sunnybrook Foundation
VP Global Brand and Advertising TD Bank Group
Vice President TD Bank Group
Senior Manager TD Bank Group
Vice-President TD Bank Group
Associate Vice President TD Bank Group
AVP Social Media TD Bank Group
VP, Search & Ad Tech The Aber Group
The Canadian Marketing Association
VP The Cellution
The Clean Slate Shop
Director of Strategic Brand Partnerships The Exchange Lab
Managing Director, Marketing & Creative Agency The Globe and Mail
President The Marketing Strategy Group
Director, Marketing & Communication The Metrick System
President The Tite Group
VP Marketing thinktv
President / CEO thinktv
Senior Manager, Marketing and Communications TIFF
Senior Manager, Communications TIFF
Managing Partner TMG International Inc.
VP, Brand Partnership TubeMogul
Vice President, Marketing United Way Toronto & York Region
Country Manager, Canada Varick Media
President Vizeum
Director Category Marketing Walmart
Vice President, Customer Marketing Walmart Canada
Director, Merchandising Customer Insights Walmart Canada Corp.
VP, Strategic Planning Weber Shandwick
WindWater Marketing
VP Product and Marketing yconic