CMA ideas

CMAideas II, presented by Vizeum, is Part II of CMA’s members-only Exclusive Breakfast series, featuring a presentation by Steve Levy, Chief Operating Officer of Ipsos Canada. Levy will unveil the newest digital marketing insights and trends based on the 2017 Digital Marketing Pulse Survey.

In this eleventh edition of the Digital Marketing Pulse Survey, we delve into a detailed assessment of the digital marketing landscape and a benchmark analysis based on 14 tactical functions. This must-see presentation will provide insights on familiarity and usage, shifts in marketing spend, and views of evolving trends, as seen through the eyes of Marketers and Agencies in Canada.

This Fall event follows CMAideas I in April of this year, where Judy John, North American Chief Creative Officer and CEO of Leo Burnett Canada and Brent Nelsen, Leo Burnett's North American Chief Strategy, delivered a highly insightful talk on the vital role of strategic planning in the creation of effective advertising to a sold-out audience.

Hosting an invite-only crowd, CMAideas II includes executive experiences, senior-level networking and complimentary breakfast!

Steve Levy
COO
IPSOS CANADA

While starting his career in sales (at Xerox) and then brand management (at Mars foods), Steve Levy has been involved in the marketing research and information business in the UK, South East Asia and, since the late 80’s, in Canada.  In his current role he plays a leadership role in the Ipsos business in Canada which involves a number of specific responsibilities;

• Managing a staff of almost 200 Marketers and Researchers
• Local product development, innovation and R&D
• Overseeing the publication/release of material in the marketing and loyalty space
• Over site role with regard to a number of significant research programs
• Public speaking at a number of conferences and client events.

In addition to his management role, Steve continues to act as team leader for a number of accounts mostly in the technology and media sector and is an active members of the Ipsos International Loyalty Board.

Steve is also very active in many volunteer roles supporting the broader industry and also sits on the  Board of Directors of the The Earth Rangers Foundation – 2014- Present

Adrian Capobianco
President
VIZEUM

Adrian is considered one of the top digitally experienced agency leaders in Canada. As President of Vizeum, he uses his business and technology experience to help a diverse portfolio of clients leverage the changes in the digital economy. 

He has been instrumental in building and transforming many businesses. His career began at IBM and has focused on the interchange of business, technology and advertising. From IBM, Adrian helped to establish the teams, processes and clients in the early days of the digital revolution at Rare Medium, Publicis and FUSE Marketing Group and later at Cundari and Proximity/BBDO. In 2008, he founded and launched the digital innovation agency Quizative, which would be acquired by Cundari where he went on to lead the combined globally acclaimed digital team.

Adrian is actively engaged in the marketing community and is sought after to contribute and speak at various Canadian and Global events. He also serves as Board Vice-Chair of the Heart and Stroke’s Canadian Partnership for Stroke Recovery.