CMA ideas
8:00 a.m. – 10:30 a.m. ET
CMA Members: Complimentary
Overview
CMAideas II, presented by Vizeum, is Part II of CMA’s members-only Exclusive Breakfast series, featuring a presentation by Steve Levy, Chief Operating Officer of Ipsos Canada. Levy will unveil the newest digital marketing insights and trends based on the 2017 Digital Marketing Pulse Survey.
In this eleventh edition of the Digital Marketing Pulse Survey, we delve into a detailed assessment of the digital marketing landscape and a benchmark analysis based on 14 tactical functions. This must-see presentation will provide insights on familiarity and usage, shifts in marketing spend, and views of evolving trends, as seen through the eyes of Marketers and Agencies in Canada.
This Fall event follows CMAideas I in April of this year, where Judy John, North American Chief Creative Officer and CEO of Leo Burnett Canada and Brent Nelsen, Leo Burnett's North American Chief Strategy, delivered a highly insightful talk on the vital role of strategic planning in the creation of effective advertising to a sold-out audience.
Hosting an invite-only crowd, CMAideas II includes executive experiences, senior-level networking and complimentary breakfast!
Agenda
8:00 AM |
Registration & Breakfast
|
8:30 AM |
Opening Remarks
|
8:45 AM |
Steve Levy, 2017 Digital Marketing Pulse Report
|
9:15 AM |
Adrian Capobianco, Vizeum – Actionable Insights from the Digital Pulse Report
|
9:45 AM |
Closing Remarks
|
10:00 AM |
Coffee and Networking
|
Speaker
Steve Levy
COO
IPSOS CANADA
While starting his career in sales (at Xerox) and then brand management (at Mars foods), Steve Levy has been involved in the marketing research and information business in the UK, South East Asia and, since the late 80’s, in Canada. In his current role he plays a leadership role in the Ipsos business in Canada which involves a number of specific responsibilities;
- Managing a staff of almost 200 Marketers and Researchers
- Local product development, innovation and R&D
- Overseeing the publication/release of material in the marketing and loyalty space
- Over site role with regard to a number of significant research programs
- Public speaking at a number of conferences and client events.
In addition to his management role, Steve continues to act as team leader for a number of accounts mostly in the technology and media sector and is an active members of the Ipsos International Loyalty Board.
Steve is also very active in many volunteer roles supporting the broader industry and also sits on the Board of Directors of the The Earth Rangers Foundation – 2014- Present
Adrian Capobianco
President
VIZEUM
Adrian is considered one of the top digitally experienced agency leaders in Canada. As President of Vizeum, he uses his business and technology experience to help a diverse portfolio of clients leverage the changes in the digital economy.
He has been instrumental in building and transforming many businesses. His career began at IBM and has focused on the interchange of business, technology and advertising. From IBM, Adrian helped to establish the teams, processes and clients in the early days of the digital revolution at Rare Medium, Publicis and FUSE Marketing Group and later at Cundari and Proximity/BBDO. In 2008, he founded and launched the digital innovation agency Quizative, which would be acquired by Cundari where he went on to lead the combined globally acclaimed digital team.
Adrian is actively engaged in the marketing community and is sought after to contribute and speak at various Canadian and Global events. He also serves as Board Vice-Chair of the Heart and Stroke’s Canadian Partnership for Stroke Recovery.
Last Year's Attendees
The following is a selected list of attendees
Title | Company |
President | Aber Group Inc. |
Head of CS Marketing | Amazon Canada |
AMK Marketing | |
VP, Sales & Marketing | Andrin Limited |
Head of Digital Design | Ariad Communications |
Executive Creative Director | BANG! creative |
CEO | Barrett and Welsh Inc. |
Founder | Blue Elephant Productions |
Director, Marketing BMO Nesbitt Burns | BMO Nesbitt Burns |
President | Boost Agents Inc |
Senior Creative Director, Communications, Marketing & Brand | Canadian Broadcasting Corporation |
Advisor, Marketing Communications | Cancer Care Ontario |
VP Client Service | Chad Management Group |
Chief Creative Lead | Chad Management Group |
Partner | Chad Management Group |
Senior Director, Sales | Comscore |
President/Chief DiGger | Data Insight Group Inc. |
Executive Director, Corporate Services | Drake Hotel Properties |
CEO | ebrand Inc. |
Elemental | |
vice President | Environics Analytics |
Environics Communications | |
Managing Director | Ethos Communications Ltd |
CMO | Flixel Photos Inc. |
President | Focus Communications Inc. |
Head of Marketing | foodora |
Vice President, Corporate Marketing and Shared Services | Foresters Financial |
FosterEssence Inc. | |
VP, Management Director | Fuel Advertising Inc. |
CEO | Generation C |
Head of Industry, Financial Services | Google Inc. |
Director, Strategy | Grip Limited |
Group Planning Director | Grip Limited |
VP Marketing | Hakim Optical |
Vice President, Marketing & Communications | Hamilton Health Sciences Foundation |
Director, Overseas Business Development | Harlequin |
Senior Vice President | High Road |
Account Director | High Road |
Marketing Director | IDS Canada |
Marketing | Inbox Marketer |
infocraft marketing group | |
director, social media strategy | iNvolved Media |
VP Loyalty | Ipsos Canada |
Partner | IQ PARTNERS Inc. |
Managing Partner | IQ PARTNERS Inc. |
jcwg | |
VP, Marketing | Kanetix Ltd |
Kantar Millward Brown | |
Head of Marketing | Kantar TNS |
SVP, Head of Planning | Leo Burnett Company Ltd. |
CEO & North American Chief Creative Officer | Leo Burnett Company Ltd. |
AVP, Brand Strategy, AIR MILES Reward Program | LoyaltyOne | AIR MILES® Reward Program |
President | Lucidia Ltd. |
Principal Consultant | Marcom Blueprints Inc |
Max | |
Director, Strategy | Maxus Canada |
Managing Director | Maxus Canada Ltd. |
Vice President, Marketing | Metroland |
Chief Digital Officer | Mindshare |
Account Director | Monsoon Communications |
Executive Director | Moody's Global |
Associate Creative Director | NATIONAL |
VP, Executive Creative Director | NATIONAL |
Content Strategist, Marketing Technology | NATIONAL |
president | novex comunications |
Vice-President, Marketing & Business Development | PATTISON OUTDOOR ADVERTISING |
Senior Director, Global Snacks Group | pepsico |
director of marketing | pepsico |
Art Director | Postmedia |
Partnerships Director | Pressboard Media |
Senior Director, Residential Marketing and Sales | Primus |
Website and Digital Manager | Prophix |
VP, Executive Creative Director | Publicis Hawkeye |
President | Quarry |
Managing Director, Client Results | Quarry |
Vice President | radar Headhunters |
Vice President | radar Headhunters |
EVP | Research & Incite Consultants |
Managing Director | Research +Knowledge =Insights |
Founder and CEO | Ripple Creative Strategy |
Brand Manager, EBU | Rogers Communications |
Vice President, Direct Marketing and Digital Channel Management | Scotiabank |
Marketing Events Manager | Sitecore |
Regional Sales Manager | Sitecore |
Estimator | Sitecore |
Regional Director | Sitecore Canada Ltd. |
Account Manager | Sitecore Canada Ltd. |
CEO | Smorgads market tech Inc. |
VP Marketing | Smorgads Market Tech Ince |
Marketing, Vice President | Sonnet Insurance |
St. Joseph Media | |
VP - Marketing, eCommerce & Communications | Staples Business Advantage |
Head of Marketing Communications | Staples Business Advantage |
ceo | Stephen Thomas Ltd |
President | Stephen Thomas Ltd |
Executive Vice President | Stephen Thomas Ltd |
Director, Marketing & Communications | Sun Life Financial |
Director, Marketing & Communications | Sun Life Financial |
AVP, Marketing | Sun Life Global Investments |
Director, Community Engagement | Sunnybrook Foundation |
VP Global Brand and Advertising | TD Bank Group |
Vice President | TD Bank Group |
Senior Manager | TD Bank Group |
Vice-President | TD Bank Group |
Associate Vice President | TD Bank Group |
AVP Social Media | TD Bank Group |
VP, Search & Ad Tech | The Aber Group |
The Canadian Marketing Association | |
VP | The Cellution |
The Clean Slate Shop | |
Director of Strategic Brand Partnerships | The Exchange Lab |
Managing Director, Marketing & Creative Agency | The Globe and Mail |
President | The Marketing Strategy Group |
Director, Marketing & Communication | The Metrick System |
President | The Tite Group |
VP Marketing | thinktv |
President / CEO | thinktv |
Senior Manager, Marketing and Communications | TIFF |
Senior Manager, Communications | TIFF |
Managing Partner | TMG International Inc. |
VP, Brand Partnership | TubeMogul |
Vice President, Marketing | United Way Toronto & York Region |
Country Manager, Canada | Varick Media |
President | Vizeum |
Director Category Marketing | Walmart |
Vice President, Customer Marketing | Walmart Canada |
Director, Merchandising Customer Insights | Walmart Canada Corp. |
VP, Strategic Planning | Weber Shandwick |
WindWater Marketing | |
VP Product and Marketing | yconic |
DIRECTOR, STRATEGY & INSIGHTS |