CMAideas Executive Event Series 2019
September 10, 2019
8:00 a.m. – 10:30 a.m. ET
CMA Members: Complimentary
8:00 a.m. – 10:30 a.m. ET
CMA Members: Complimentary
Location:
Arcadian Loft
401 Bay Street
Simpson Tower, 8th Floor
Toronto, Ontario
M5H 2Y4
View Map
Overview
Marketing has dramatically changed in the last 5 years. Leaders now have to navigate new innovations, organize growing mountains of data and measure diverse programs. In the 5th edition of the Salesforce State Of Marketing report we surveyed over 4,000 marketing leaders around the world to get a pulse of what is going on, what’s working and what’s ahead.
They told us how their departments are changing and what “job #1” for marketing is in 2019 and beyond. In this session learn how:
- New marketing roles are being created in modern marketing
- Top priorities and challenges for high performing marketers.
- How marketers are approaching the explosion of data.
- Where consumer/privacy and trust fits for marketing
- What marketers are measuring and what’s creating the best ROI.
Join Salesforce VP Product Marketing, Rob Begg, for this session where we will discuss highlights from the report that always spark interest and debate among marketers.
Agenda
| 8:00 AM |
Registration & Breakfast
|
| 8:30 AM |
Opening Remarks
|
| 8:45 AM |
State of Marketing 2019
Rob Begg VP Product Marketing - Marketing Cloud SALESFORCE |
| 9:45 AM |
Closing Remarks
|
| 9:50 AM |
Coffee and Networking
|
Speaker
Meet Rob Begg
Rob Begg leads go to market for marketing technology products at Salesforce. Rob has been a marketer for over 20 years in technology and media organizations and considers himself lucky to have been around to watch the rise of digital marketing. Rob often speaks on the how marketing is evolving and how technology such as AI and data is changing all of our roles.
Last Year's Attendees
The following is a selected list of attendees
| Title | Company |
| President | Aber Group Inc. |
| Head of CS Marketing | Amazon Canada |
| AMK Marketing | |
| VP, Sales & Marketing | Andrin Limited |
| Head of Digital Design | Ariad Communications |
| Executive Creative Director | BANG! creative |
| CEO | Barrett and Welsh Inc. |
| Founder | Blue Elephant Productions |
| Director, Marketing BMO Nesbitt Burns | BMO Nesbitt Burns |
| President | Boost Agents Inc |
| Senior Creative Director, Communications, Marketing & Brand | Canadian Broadcasting Corporation |
| Advisor, Marketing Communications | Cancer Care Ontario |
| VP Client Service | Chad Management Group |
| Chief Creative Lead | Chad Management Group |
| Partner | Chad Management Group |
| Senior Director, Sales | Comscore |
| President/Chief DiGger | Data Insight Group Inc. |
| Executive Director, Corporate Services | Drake Hotel Properties |
| CEO | ebrand Inc. |
| Elemental | |
| vice President | Environics Analytics |
| Environics Communications | |
| Managing Director | Ethos Communications Ltd |
| CMO | Flixel Photos Inc. |
| President | Focus Communications Inc. |
| Head of Marketing | foodora |
| Vice President, Corporate Marketing and Shared Services | Foresters Financial |
| FosterEssence Inc. | |
| VP, Management Director | Fuel Advertising Inc. |
| CEO | Generation C |
| Head of Industry, Financial Services | Google Inc. |
| Director, Strategy | Grip Limited |
| Group Planning Director | Grip Limited |
| VP Marketing | Hakim Optical |
| Vice President, Marketing & Communications | Hamilton Health Sciences Foundation |
| Director, Overseas Business Development | Harlequin |
| Senior Vice President | High Road |
| Account Director | High Road |
| Marketing Director | IDS Canada |
| Marketing | Inbox Marketer |
| infocraft marketing group | |
| director, social media strategy | iNvolved Media |
| VP Loyalty | Ipsos Canada |
| Partner | IQ PARTNERS Inc. |
| Managing Partner | IQ PARTNERS Inc. |
| jcwg | |
| VP, Marketing | Kanetix Ltd |
| Kantar Millward Brown | |
| Head of Marketing | Kantar TNS |
| SVP, Head of Planning | Leo Burnett Company Ltd. |
| CEO & North American Chief Creative Officer | Leo Burnett Company Ltd. |
| AVP, Brand Strategy, AIR MILES Reward Program | LoyaltyOne | AIR MILES® Reward Program |
| President | Lucidia Ltd. |
| Principal Consultant | Marcom Blueprints Inc |
| Max | |
| Director, Strategy | Maxus Canada |
| Managing Director | Maxus Canada Ltd. |
| Vice President, Marketing | Metroland |
| Chief Digital Officer | Mindshare |
| Account Director | Monsoon Communications |
| Executive Director | Moody's Global |
| Associate Creative Director | NATIONAL |
| VP, Executive Creative Director | NATIONAL |
| Content Strategist, Marketing Technology | NATIONAL |
| president | novex comunications |
| Vice-President, Marketing & Business Development | PATTISON OUTDOOR ADVERTISING |
| Senior Director, Global Snacks Group | pepsico |
| director of marketing | pepsico |
| Art Director | Postmedia |
| Partnerships Director | Pressboard Media |
| Senior Director, Residential Marketing and Sales | Primus |
| Website and Digital Manager | Prophix |
| VP, Executive Creative Director | Publicis Hawkeye |
| President | Quarry |
| Managing Director, Client Results | Quarry |
| Vice President | radar Headhunters |
| Vice President | radar Headhunters |
| EVP | Research & Incite Consultants |
| Managing Director | Research +Knowledge =Insights |
| Founder and CEO | Ripple Creative Strategy |
| Brand Manager, EBU | Rogers Communications |
| Vice President, Direct Marketing and Digital Channel Management | Scotiabank |
| Marketing Events Manager | Sitecore |
| Regional Sales Manager | Sitecore |
| Estimator | Sitecore |
| Regional Director | Sitecore Canada Ltd. |
| Account Manager | Sitecore Canada Ltd. |
| CEO | Smorgads market tech Inc. |
| VP Marketing | Smorgads Market Tech Ince |
| Marketing, Vice President | Sonnet Insurance |
| St. Joseph Media | |
| VP - Marketing, eCommerce & Communications | Staples Business Advantage |
| Head of Marketing Communications | Staples Business Advantage |
| ceo | Stephen Thomas Ltd |
| President | Stephen Thomas Ltd |
| Executive Vice President | Stephen Thomas Ltd |
| Director, Marketing & Communications | Sun Life Financial |
| Director, Marketing & Communications | Sun Life Financial |
| AVP, Marketing | Sun Life Global Investments |
| Director, Community Engagement | Sunnybrook Foundation |
| VP Global Brand and Advertising | TD Bank Group |
| Vice President | TD Bank Group |
| Senior Manager | TD Bank Group |
| Vice-President | TD Bank Group |
| Associate Vice President | TD Bank Group |
| AVP Social Media | TD Bank Group |
| VP, Search & Ad Tech | The Aber Group |
| The Canadian Marketing Association | |
| VP | The Cellution |
| The Clean Slate Shop | |
| Director of Strategic Brand Partnerships | The Exchange Lab |
| Managing Director, Marketing & Creative Agency | The Globe and Mail |
| President | The Marketing Strategy Group |
| Director, Marketing & Communication | The Metrick System |
| President | The Tite Group |
| VP Marketing | thinktv |
| President / CEO | thinktv |
| Senior Manager, Marketing and Communications | TIFF |
| Senior Manager, Communications | TIFF |
| Managing Partner | TMG International Inc. |
| VP, Brand Partnership | TubeMogul |
| Vice President, Marketing | United Way Toronto & York Region |
| Country Manager, Canada | Varick Media |
| President | Vizeum |
| Director Category Marketing | Walmart |
| Vice President, Customer Marketing | Walmart Canada |
| Director, Merchandising Customer Insights | Walmart Canada Corp. |
| VP, Strategic Planning | Weber Shandwick |
| WindWater Marketing | |
| VP Product and Marketing | yconic |
| DIRECTOR, STRATEGY & INSIGHTS | |
