CMAideas Executive Event Series 2019

CMAideas

September 10, 2019
8:00 a.m. – 10:30 a.m. ET


CMA Members: Complimentary

Location:
Arcadian Loft
401 Bay Street
Simpson Tower, 8th Floor
Toronto, Ontario
M5H 2Y4
View Map






The ABER Group    Ayima    Cleansheets CommunicationsMD

Inbox Marketer a Trendline Company     kaiser lachance    NabsTriangles

 

Overview

Marketing has dramatically changed in the last 5 years. Leaders now have to navigate new innovations, organize growing mountains of data and measure diverse programs. In the 5th edition of the Salesforce State Of Marketing report we surveyed over 4,000 marketing leaders around the world to get a pulse of what is going on, what’s working and what’s ahead.

They told us how their departments are changing and what “job #1” for marketing is in 2019 and beyond. In this session learn how:

  • New marketing roles are being created in modern marketing
  • Top priorities and challenges for high performing marketers.
  • How marketers are approaching the explosion of data.
  • Where consumer/privacy and trust fits for marketing
  • What marketers are measuring and what’s creating the best ROI.

Join Salesforce VP Product Marketing, Rob Begg, for this session where we will discuss highlights from the report that always spark interest and debate among marketers.

Agenda

8:00 AM
Registration and Breakfast
8:30 AM
Opening Remarks
8:40 AM
State of Marketing 2019

Rob BeggRob Begg
VP Product Marketing - Marketing Cloud
SALESFORCE


Rob Begg leads go to market for marketing technology products at Salesforce. Rob has been a marketer for over 20 years in technology and media organizations and considers himself lucky to have been around to watch the rise of digital marketing. Rob often speaks on the how marketing is evolving and how technology such as AI and data is changing all of our roles.

9:20 AM
Panel Discussion

Rob BeggRob Begg (Moderator)
VP Product Marketing - Marketing Cloud
SALESFORCE

 

 

 

John BortolottiJohn Bortolotti
Data Analytics & Direct Marketing Manager
TOYOTA CANADA


John Bortolotti is the Data Analytics and Direct Marketing Manager at Toyota Canada Inc. He is responsible for all direct marketing to Toyota's existing customers as well as lead management for Toyota and Lexus brands in Canada. John has 10 years of experience with Toyota Canada in Information Services, Marketing and Sales Planning. Previously, John worked as a Business Analyst with IBM Canada in Business Analytics and Optimization. He also co-developed the Lifecycle Communications Program with JAM Direct.


Michelle CodyMichelle Cody
Sr. Director - Digital Marketing
ROGERS COMMUNICATIONS


A seasoned executive with a proven track record of helping start-ups and established businesses embrace change to grow and creatively disrupt markets. Her expertise in business planning and strategy development are grounded in a desire to better understand the customer.

As the General Manager of Zoocasa, an online and mobile lead generation model for the real estate industry, Michelle developed the brand and delivered five-fold growth to the company.

Today, she is leading transformational change in marketing at Rogers for Business. Delivering a lead generation capability to enable our sales channels and support the buying journey and life cycle management of customers cost effectively. To do this, she has influenced her peers within the organization to think differently about how we work. She values people and her team has been recognized as “world class”.

9:45 AM
Nabs Presentation

Jay BertramJay Bertram
Executive Director
NABS

9:50 AM
Closing Remarks
10:00 AM
Coffee and Networking

Last Year's Attendees

The following is a selected list of attendees

Title Company
   
President Aber Group Inc.
Head of CS Marketing Amazon Canada
AMK Marketing
VP, Sales & Marketing Andrin Limited
Head of Digital Design Ariad Communications
Executive Creative Director BANG! creative
CEO Barrett and Welsh Inc.
Founder Blue Elephant Productions
Director, Marketing BMO Nesbitt Burns BMO Nesbitt Burns
President Boost Agents Inc
Senior Creative Director, Communications, Marketing & Brand Canadian Broadcasting Corporation
Advisor, Marketing Communications Cancer Care Ontario
VP Client Service Chad Management Group
Chief Creative Lead Chad Management Group
Partner Chad Management Group
Senior Director, Sales Comscore
President/Chief DiGger Data Insight Group Inc.
Executive Director, Corporate Services Drake Hotel Properties
CEO ebrand Inc.
Elemental
vice President Environics Analytics
Environics Communications
Managing Director Ethos Communications Ltd
CMO Flixel Photos Inc.
President Focus Communications Inc.
Head of Marketing foodora
Vice President, Corporate Marketing and Shared Services Foresters Financial
FosterEssence Inc.
VP, Management Director Fuel Advertising Inc.
CEO Generation C
Head of Industry, Financial Services Google Inc.
Director, Strategy Grip Limited
Group Planning Director Grip Limited
VP Marketing Hakim Optical
Vice President, Marketing & Communications Hamilton Health Sciences Foundation
Director, Overseas Business Development Harlequin
Senior Vice President High Road
Account Director High Road
Marketing Director IDS Canada
Marketing Inbox Marketer
infocraft marketing group
director, social media strategy iNvolved Media
VP Loyalty Ipsos Canada
Partner IQ PARTNERS Inc.
Managing Partner IQ PARTNERS Inc.
jcwg
VP, Marketing Kanetix Ltd
Kantar Millward Brown
Head of Marketing Kantar TNS
SVP, Head of Planning Leo Burnett Company Ltd.
CEO & North American Chief Creative Officer Leo Burnett Company Ltd.
AVP, Brand Strategy, AIR MILES Reward Program LoyaltyOne | AIR MILES® Reward Program
President Lucidia Ltd.
Principal Consultant Marcom Blueprints Inc
Max
Director, Strategy Maxus Canada
Managing Director Maxus Canada Ltd.
Vice President, Marketing Metroland
Chief Digital Officer Mindshare
Account Director Monsoon Communications
Executive Director Moody's Global
Associate Creative Director NATIONAL
VP, Executive Creative Director NATIONAL
Content Strategist, Marketing Technology NATIONAL
president novex comunications
Vice-President, Marketing & Business Development PATTISON OUTDOOR ADVERTISING
Senior Director, Global Snacks Group pepsico
director of marketing pepsico
Art Director Postmedia
Partnerships Director Pressboard Media
Senior Director, Residential Marketing and Sales Primus
Website and Digital Manager Prophix
VP, Executive Creative Director Publicis Hawkeye
President Quarry
Managing Director, Client Results Quarry
Vice President radar Headhunters
Vice President radar Headhunters
EVP Research & Incite Consultants
Managing Director Research +Knowledge =Insights
Founder and CEO Ripple Creative Strategy
Brand Manager, EBU Rogers Communications
Vice President, Direct Marketing and Digital Channel Management Scotiabank
Marketing Events Manager Sitecore
Regional Sales Manager Sitecore
Estimator Sitecore
Regional Director Sitecore Canada Ltd.
Account Manager Sitecore Canada Ltd.
CEO Smorgads market tech Inc.
VP Marketing Smorgads Market Tech Ince
Marketing, Vice President Sonnet Insurance
St. Joseph Media
VP - Marketing, eCommerce & Communications Staples Business Advantage
Head of Marketing Communications Staples Business Advantage
ceo Stephen Thomas Ltd
President Stephen Thomas Ltd
Executive Vice President Stephen Thomas Ltd
Director, Marketing & Communications Sun Life Financial
Director, Marketing & Communications Sun Life Financial
AVP, Marketing Sun Life Global Investments
Director, Community Engagement Sunnybrook Foundation
VP Global Brand and Advertising TD Bank Group
Vice President TD Bank Group
Senior Manager TD Bank Group
Vice-President TD Bank Group
Associate Vice President TD Bank Group
AVP Social Media TD Bank Group
VP, Search & Ad Tech The Aber Group
The Canadian Marketing Association
VP The Cellution
The Clean Slate Shop
Director of Strategic Brand Partnerships The Exchange Lab
Managing Director, Marketing & Creative Agency The Globe and Mail
President The Marketing Strategy Group
Director, Marketing & Communication The Metrick System
President The Tite Group
VP Marketing thinktv
President / CEO thinktv
Senior Manager, Marketing and Communications TIFF
Senior Manager, Communications TIFF
Managing Partner TMG International Inc.
VP, Brand Partnership TubeMogul
Vice President, Marketing United Way Toronto & York Region
Country Manager, Canada Varick Media
President Vizeum
Director Category Marketing Walmart
Vice President, Customer Marketing Walmart Canada
Director, Merchandising Customer Insights Walmart Canada Corp.
VP, Strategic Planning Weber Shandwick
WindWater Marketing
VP Product and Marketing yconic
DIRECTOR, STRATEGY & INSIGHTS
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