CMAideas Executive Event Series 2019

Rob Begg leads go to market for marketing technology products at Salesforce. Rob has been a marketer for over 20 years in technology and media organizations and considers himself lucky to have been around to watch the rise of digital marketing. Rob often speaks on the how marketing is evolving and how technology such as AI and data is changing all of our roles.

John Bortolotti is the Data Analytics and Direct Marketing Manager at Toyota Canada Inc. He is responsible for all direct marketing to Toyota's existing customers as well as lead management for Toyota and Lexus brands in Canada. John has 10 years of experience with Toyota Canada in Information Services, Marketing and Sales Planning. Previously, John worked as a Business Analyst with IBM Canada in Business Analytics and Optimization. He also co-developed the Lifecycle Communications Program with JAM Direct.

A seasoned executive with a proven track record of helping start-ups and established businesses embrace change to grow and creatively disrupt markets. Her expertise in business planning and strategy development are grounded in a desire to better understand the customer.

As the General Manager of Zoocasa, an online and mobile lead generation model for the real estate industry, Michelle developed the brand and delivered five-fold growth to the company.

Today, she is leading transformational change in marketing at Rogers for Business. Delivering a lead generation capability to enable our sales channels and support the buying journey and life cycle management of customers cost effectively. To do this, she has influenced her peers within the organization to think differently about how we work. She values people and her team has been recognized as “world class”.