CMAideas Executive Event: Advertising - more than the marriage of Art and Copy

April 6, 2017
8:00 a.m. – 10:30 a.m.

Complimentary; Invitation Only

The Spoke Club
Portland Room – 2nd Floor
600 King Street West
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For the second year in a row, we are hosting CMAideas, an exclusive, invitation-only breakfast series.

Register early as 98% of attendees in 2016 found that the events met or exceeded their expectations!


Advertising - more than the marriage of Art and Copy

To kick off CMAideas in 2017, engage with Judy John, North American Chief Creative Officer and CEO of Leo Burnett Canada.  In 2016, at the CMA Awards Gala, Judy was named Marketer of the Year, the first agency person to win the award!  She will be joined by Brent Nelsen, Leo Burnett's North American Chief Strategy Officer for a revealing discussion about the vital role of strategic planning in the creation of effective advertising.

Judy began her career as a copywriter, honing her craft at agencies ranging from small independent shops to large multinationals to running her own company. She joined Leo Burnett Toronto in 1999, as Chief Creative Officer, in 2011 added the CEO title for Canada, and in 2016 added the CCO title for North America.

Under her direction, Leo Burnett Toronto has been recognized nationally and globally, winning at virtually every show. Highlights include: the first-ever Digital Black Pencil at D&AD in 2006 and the most awarded billboard campaign in the world in 2009. In 2015, she won a second Black Pencil at D&AD, Titanium, Grand Prix and Glass Lion at Cannes, the Emmy for Outstanding Commercial and Always #LikeaAGirl was named by CBS as one of the top three Super Bowl Commercials of all time. That year, the Gunn Report ranked Leo Burnett Toronto, the #1 Agency in Canada and #5 in the world.

In 2016, Judy was named Marketer of the Year by the Canadian Marketing Association, the first agency person to win the award. Judy ranked the #1 CCO in the world in Advertising Age's Awards Report 2015 and Business Insider ranked her #8 in their 30 Most Creative People in Advertising. She was also named to Advertising Age's Creativity50 2014: The Most Creative People of the Year.

Along the way, she’s judged top international awards shows including chairing juries at Cannes, The Clios and ADC and most recently was on Cannes 2016 Titanium & Integrated jury. In 2016, she joined the Board of Directors of The One Club and The Women's College Hospital Foundation.

Everything from Judy’s work ethic to her management style, she learned from years of waiting tables and packing take-out orders at her parents' restaurant.