8:00 a.m. – 11:30 a.m.
Early Bird Ends November 14
301 Adelaide St. West
CMAcannabis is an industry event. You must be 19+ to attend.
- explore how marketers can be innovative while still complying with the highly restrictive regulations around cannabis promotion,
- provide analytics and advice about customers and potential customers, and
- provide valuable insights for marketers who are thinking of moving into this sector and for new cannabis start-ups.
Agenda & Speakers
Breakfast and Networking
Digging Deep on Drivers of Choice in Cannabis Formats
While we tend to focus on rational reasons for choice, the more powerful drivers are deeply social and emotional - and yet these are often the hardest to surface. As we enter Cannabis 2.0 and a world of new formats, including edibles, beverages, and topicals, understanding the demand landscape of these formats is essential to creating a portfolio strategy and defined roles for them in a meaningful way for consumers.
This session decodes the underlying drivers of behaviour in the alternative cannabis format landscape.
Meet Margaret McKellar
What comes next for Cannabis marketing in Canada
Fast forward one year from legalization and cannabis variants like edibles, drinks and vapes will be available to purchase and consume..
Meet Jim Davis
As head of sales, Jim oversees key relationships with a number of agencies and brands, driving the integration and development of MiQ’s proprietary analytics platforms and media solutions. Jim has 20 years of digital media experience in the Canadian market, previously working at companies such as; Yahoo Canada, Snap Inc. and Torstar Digital.
Meet Joe Peters
Joe is a seasoned leader in the digital advertising industry - with knowledge and skill sets stemming across Digital Strategy, Data Enablement through AI, Brand Safety, Programmatic, Analytics and Multi Market expansion. Joe’s previous experience includes working across media and technology brands AOL, Rocket Fuel and Sizmek in a variety of management positions collaborating with clients across EMEA and APAC.
Future of Cannabis
President and CEO
The future of cannabis is exciting and unpredictable. Where such unpredictability exists, insights on consumer behavior and opinions provide a glimpse into the future. Health and wellness brands across many categories — from food and beverage to beauty and pharmaceuticals — are developing cannabis infused products
This session will explore:
Insights on the Cannabis Act
Jennifer McKenzie (Moderator)
Chris Bolivar (Panelist)
Kirsten Craig (Panelist)
Mariana Fonar, JD, MBA (Panelist)
Rebecca Brown (Panelist)
Meet Jennifer McKenzie (Moderator)
Meet Chris Bolivar (Panelist)
Meet Kirsten Craig (Panelist)
Since the Twitter Cannabis Policy came into effect March 4th 2019, Kirsten has been responsible for business development both internal and client-side helping to launch campaigns across six Health Canada License Holders and 10+ brands. She works to onboard licensed partners onto the Twitter platform so they can #LaunchSomethingNew (Brand, Message, Product, Promotion & or Feature) and #ConnectToWhatsHappening (Events, Trends & or Occasions) with a highly engaged Twitter Audience!
Meet Mariana Fonar, JD, MBA (Panelist)
Meet Rebecca Brown (Panelist)
Rebecca is a marketing and advertising veteran with a proven track record for helping brands increase both marketshare and mindshare. Before Crowns, Rebecca was Vice President of social media and content at J. Walter Thompson. She is a sought after thought leader and speaker. Rebecca has lent her opinions on the business and marketing of cannabis to a wide array of media outlets including the Economist, Marketwatch, Vice and BNN Bloomberg. Recent speaking engagements include The Economist Cannabis Summit, Cannabis Europa and MaRS Health Innovation Week.
Closing Remarks & Networking