8:00 a.m. – 11:00 a.m.
CMA Members Early-Bird (until May 15, 11:59pm ET): $89
Non-Members Early-Bird (until May 15, 11:59pm ET): $139
CMAdigital will provide a digitally-minded marketer with trends, forward-thinking media strategies, new technologies and innovative forms of marketing communication. Speakers will cover key areas of growth and development in our digital industry.
Breakfast and Networking
Earning and Keeping Trust in your Digital Brands
What Every Marketer Needs to Know About the Domain Name System
More than ever, customer relationships depend on brand trust. In the digital world, brand trust is fragile and faces more risk than ever. Just ask Equifax, Uber, Facebook and hundreds of others that have felt the pain of compromised brand trust.
Today’s marketing professionals need to be more aware of the influence they bring to digital brand trust – both positively and (potentially) negatively.
This session will focus on the foundation layer of every digital brand: The Domain Name System. The DNS has become the #1 attack vector for malicious parties (and the merely careless) who are compromising brands and consumer trust every day – by accident or design.
Marketing can no longer point to the IT department or trademark lawyers as the sole guardians of digital brand trust.
In this session, you will learn about:
Brand trust takes years to acquire. It can disappear in a single bad day on the DNS.
Peter LaMantia, Founder of Authentic Web, is a trusted advisor to digital executives. His strategy, domain and DNS technology vision is rooted by two decades of digital leadership and the personal suffering with legacy control systems which failed to empower digital teams or close security and compliance holes.
Meet Paul Engels
Paul Engels, Vice President, Authentic Web is a senior marketing practitioner and frequent speaker to enterprise audiences on best practices in digital strategy and execution. He is an advocate for closer collaborative partnerships between Marketing and IT on digital initiatives.
Closing Remarks & Networking