CMA Digital 2018

CMA Digital: Explore what’s next in the digital landscape for marketers

June 6, 2018
8:00 a.m. – 11:00 a.m.


CMA Members Early-Bird (until May 15, 11:59pm ET): $89
Non-Members Early-Bird (until May 15, 11:59pm ET): $139


Authentic Web Inc.     KPI Digital      Microsoft Canada

The ABER Group    Ariad Communications    Ayima     CNW     Digital Advertising Alliance of Canada

Overview

CMAdigital will provide a digitally-minded marketer with trends, forward-thinking media strategies, new technologies and innovative forms of marketing communication. Speakers will cover key areas of growth and development in our digital industry.


Agenda

8:00 AM
Breakfast and Networking
8:30 AM
Opening Remarks
8:35 AM
Earning and Keeping Trust in your Digital Brands
Peter LaMantia
Founder
AUTHENTIC WEB

Paul Engels
Vice President
AUTHENTIC WEB

What Every Marketer Needs to Know About the Domain Name System

More than ever, customer relationships depend on brand trust. In the digital world, brand trust is fragile and faces more risk than ever. Just ask Equifax, Uber, Facebook and hundreds of others that have felt the pain of compromised brand trust.

Today’s marketing professionals need to be more aware of the influence they bring to digital brand trust – both positively and (potentially) negatively.

This session will focus on the foundation layer of every digital brand: The Domain Name System. The DNS has become the #1 attack vector for malicious parties (and the merely careless) who are compromising brands and consumer trust every day – by accident or design.

Marketing can no longer point to the IT department or trademark lawyers as the sole guardians of digital brand trust.

In this session, you will learn about:

  • A wealth of digital performance data, currently hidden from your view
  • The pesky detail that marketing often overlooks that drives the organization nuts
  • Three common attacks on digital trust and how to prevent them
  • Huge mistakes that global mega-brands keep making and how to avoid them
  • How Google, BMW and others are innovating in ways most brands aren’t
  • Actionable best practices to help you build and protect your brand

Brand trust takes years to acquire. It can disappear in a single bad day on the DNS.


Meet Peter LaMantia

Peter LaMantia, Founder of Authentic Web, is a trusted advisor to digital executives. His strategy, domain and DNS technology vision is rooted by two decades of digital leadership and the personal suffering with legacy control systems which failed to empower digital teams or close security and compliance holes.

 

Meet Paul Engels

Paul Engels, Vice President, Authentic Web is a senior marketing practitioner and frequent speaker to enterprise audiences on best practices in digital strategy and execution. He is an advocate for closer collaborative partnerships between Marketing and IT on digital initiatives.

9:15 AM
Presentation
9:55 AM
Networking Break
10:15 AM
Presentation
10:55 AM
Closing Remarks & Networking