CMA Digital 2018

CMA Digital: Explore what’s next in the digital landscape for marketers

June 6, 2018
8:00 a.m. – 11:35 a.m.


CMA Members: $129
Non-Members: $179

(Early-Bird ended May 22)

Location
St James Cathedral
Snell Hall
65 Church St, Toronto, ON
M5C 2E9
View Map


Authentic Web Inc.     comScore      KPI Digital      Microsoft Canada

The ABER Group    Ayima     CNW     Digital Advertising Alliance of Canada

Overview

CMAdigital will provide a digitally-minded marketer with trends, forward-thinking media strategies, new technologies and innovative forms of marketing communication. Speakers will cover key areas of growth and development in our digital industry.


Agenda

8:00 AM
Breakfast and Networking
8:30 AM
Opening Remarks
8:35 AM
Earning and Keeping Trust in your Digital Brands
Peter LaMantia
Founder
AUTHENTIC WEB

Paul Engels
Vice President
AUTHENTIC WEB

What Every Marketer Needs to Know About the Domain Name System

More than ever, customer relationships depend on brand trust. In the digital world, brand trust is fragile and faces more risk than ever. Just ask Equifax, Uber, Facebook and hundreds of others that have felt the pain of compromised brand trust.

Today’s marketing professionals need to be more aware of the influence they bring to digital brand trust – both positively and (potentially) negatively.

This session will focus on the foundation layer of every digital brand: The Domain Name System. The DNS has become the #1 attack vector for malicious parties (and the merely careless) who are compromising brands and consumer trust every day – by accident or design.

Marketing can no longer point to the IT department or trademark lawyers as the sole guardians of digital brand trust.

In this session, you will learn about:

  • A wealth of digital performance data, currently hidden from your view
  • The pesky detail that marketing often overlooks that drives the organization nuts
  • Three common attacks on digital trust and how to prevent them
  • Huge mistakes that global mega-brands keep making and how to avoid them
  • How Google, BMW and others are innovating in ways most brands aren’t
  • Actionable best practices to help you build and protect your brand

Brand trust takes years to acquire. It can disappear in a single bad day on the DNS.


Meet Peter LaMantia

Peter LaMantia, Founder of Authentic Web, is a trusted advisor to digital executives. His strategy, domain and DNS technology vision is rooted by two decades of digital leadership and the personal suffering with legacy control systems which failed to empower digital teams or close security and compliance holes.

 

Meet Paul Engels

Paul Engels, Vice President, Authentic Web is a senior marketing practitioner and frequent speaker to enterprise audiences on best practices in digital strategy and execution. He is an advocate for closer collaborative partnerships between Marketing and IT on digital initiatives.

9:15 AM
What does Digital Transformation (DX) mean for your business? How is your business impacted by Digital Disruption?
Lewise Hiltz
Head of Digital Marketing Strategy
KPI DIGITAL SOLUTIONS

Digital disruption is everywhere, certain verticals thought to be untouchable are now experiencing Digital disruption (think automotive), forcing companies to adapt or risk becoming irrelevant.  The companies are slowly changing the way they conduct business and those that do adapt are embracing the change in order to deliver more customer-centric services.  Digitally transformed businesses typically develop an ecosystem that blur the lines between supply chain, partner, customer, crowd, and employee and both strategy and execution are heavily influenced by this ecosystem.  

There are three core imperatives to accelerating digital transformation:

  1. Embrace and plan for Digital Disruption.
  2. Digital Transformation needs to be part of a company's central business strategy. 
  3. Enterprises need a digital transformation platform that connects intelligence, data, and devices

Meet Lewise Hiltz

Lewise is an Omni-Channel, Marketing, Digital Marketing and Ecommerce professional with 20 + years experience. She has extensive experience with developing Omni-Channel Strategies and building Ecommerce and Digital departments. Lewise has also worked with small start-up companies, not-for-profits, government and larger organizations. She is a business growth strategist who helps business owners, decision makers, and professionals use digital marketing methods to increase sales, ROI and leads for their companies. 

Lewise specializes in a multitude of Marketing and Digital Marketing areas such as; Interactive Marketing, Digital Transformation and Customer Experience. She focuses her strategies in areas such as; Cross/Multi/Omni-Channel, Digital Marketing, Analytics, Affiliate Marketing and Social Media Marketing. Lewise helps companies develop B2B and B2C Digital Transformation Strategies. She built eCommerce and On-Line Marketing departments at retail organizations such as Aldo and Reitmans. She was the CCO at Sail Thru and has owned her own Digital Marketing consulting company since 2013. Today Lewise is Head of Digital Marketing Strategy at KPI Digital Solutions where she is building KPI’s Digital Marketing Department.

9:55 AM
Networking Break
10:15 AM
The Future of AI & Intelligent Search
Andrew Yang
Senior Account Manager
MICROSOFT

Search is no longer limited to text on a computer screen - it's often voice activated and happens across mobile and internet of things devices like smart home speakers. Search is also powering intelligent agents that are becoming a growing focal point for connecting with your customers. During this presentation you will hear how the rapidly evolving space of personal agents, voice search and chatbots will impact your marketing efforts, and how-to future-proof your marketing for the emerging era of intelligent search.

Meet Andrew Yang

Andrew Yang is a Senior Account Manager for Bing at Microsoft. He is responsible for: educating, delivering results, and representing Bing Ads to his clients. This includes support for customer experiences across Bing Ads Web, Desktop, API, and tools like Bing Ads Intelligence (BAI). As well he is responsible for sharing the Bing story in Canada and the future innovations Bing will bring.

10:55 AM
Trends that are Shaping the Canadian Media and Advertising Landscape
Richard Nathans
Senior Sales Manager
COMSCORE

Digital is changing the way Canadians engage with brand marketers. More than 60% of online time is now spent on a mobile device, video viewership continues to rise, and key target audiences are shifting to new platforms, apps, and content categories. At the same time, marketing is capturing headlines with the rise of branded content sponsorships and the use of more data to create and execute smarter advertising campaigns. In this all-encompassing session, comScore will share the latest Canadian market benchmarks, trends, and best practices for measuring and capitalizing on these important trends in the marketing ecosystem.

Meet Richard Nathans

Richard Nathans is currently a Sales Manager at comScore Canada. He’s been with comScore for 4 years. Prior to joining comScore, he was on the Publisher side of the digital world for 12 years, which included time at Corus Entertainment, Kijiji Canada, and Sun Media.
11:35 AM
Closing Remarks & Networking