CMAinsights Morning Event

February 27, 2020
8:00 a.m. – 11:30 a.m.


Members: $99
Non-Members: $199

Early Bird Pricing Ends Feb 6
Location:
Arcadian Loft
401 Bay Street
Simpson Tower, 8th Floor
Toronto, Ontario
M5H 2Y4
View Map


Bell Media    Environics  MiQ
   

Nlogic     pavliks

4DThe ABER Group   CNW     Cleansheets Communications

D2L MDInbox Marketer a Trendline Company     kaiser lachance    Nabs     reality engine     RKI     Triangles

 

Overview

With the rapidly changing needs and purchase behaviours of consumers and the evolution of new digital technologies and tools in the marketing and insights space, Marketers have opportunities, like never before, to understand and connect with their customers. This CMAinsights event will help you move from Insights to Action more effectively in today’s marketplace.

CMAinsights will:

  • Explore easy to apply and use segmentation models that will allow you to more intimately understand your customers and how to connect with them
  • Identify new innovative technologies in Marketing Intelligence that can drive meaningful business outcomes
  • Discuss market/business challenges and how Marketers are navigating these now and preparing for the future

CMAinsights 2020 is focused on helping marketers, insights and research professionals understand strategic technologies, products and tools. This morning event will help you successfully develop new products and campaigns to connect with your customers more effectively.


Agenda

8:00 AM
Breakfast and Networking
8:25 AM
Opening Remarks
8:35 AM
Strategic Audience Management by Bell Media

To meet the evolving business needs and media buying imperatives of today’s advertising clients, Bell Media has introduced its Strategic Audience Management tool (SAM). This new technology combines the massive reach of TV with data-fuelled precision to help marketers and planners identify, understand and connect with the right audiences on the right channels or networks. SAM has the ability to factor in our own first party data, based on actual behaviour and the client’s own third party data to more precisely isolate and target audiences.

We’ll demonstrate how these enhanced capabilities in building customized segments for your brand can provide you with powerful, new consumer insights that were previously unachievable. Finally, we’ll present the latest evolution of self-serve capabilities in the TV advertising buying process.

Brandon MoonsawmyBrandon Moonsawmy
Director, Client Strategy
BELL MEDIA

Multi-faceted media executive with industry-recognized leadership in data, marketing, creativity, partnerships, sales, and product development. His extensive experience has included roles rooted in Sports, Music, Entertainment, Social Media, and Gaming. Working alongside and developing brand strategies for a diverse set of partners including Expedia, Tim Hortons, MolsonCoors, Google, RBC, Kraft-Heinz, Chrysler, Coca-Cola, Microsoft, Nike and more.

Joshua NathanJoshua Nathan
Senior Manager, Strategic Insights
BELL MEDIA

An innovative marketing professional with an uncanny ability to deliver advertising product fueled by business insights. Joshua brings his strong understanding of the Canadian media industry to build next generation ad solutions that help marketers develop winning brand strategies. He has recently been focused on bringing together data, technology and great media assets to revolutionize the cross platform media buying experience.

9:15 AM
See, Connect, Do – From Strategy to Execution

Effective marketing is hard enough without the added complexities of using inconsistent data and having target audiences get diluted as you move from strategy to execution. In this dynamic marketing world, we believe that a See – Connect – Do approach (that is, using data to develop more consumer insights, connect to more applications across the enterprise, and execute more effectively in an omnichannel environment) provides a greater opportunity for superior results. In this session, hear about several examples of organizations that have applied this approach and have gone from strategy to execution seamlessly across various media channels.

Rupen SeoniRupen Seoni
Senior Vice President, Practice Leader
ENVIRONICS ANALYTICS

Rupen Seoni is a Chartered Marketer and leads a practice area that includes the public sector, health care, energy and not-for-profits. He brings to his position over twenty years of experience in marketing analytics, working with organizations of all sizes to unlock the value of information in decision-making and business strategy. He specializes in helping organizations understand population trends, segmentation and performance benchmarking. Rupen earned a master’s degree in urban planning and held positions with Nielsen, Compusearch, Campbell Soup and CIBC prior to joining Environics Analytics. Rupen appears regularly on CTV’s Canadian and U.S. federal election coverage as a commentator on voter demographics in key races.

9:55 AM
Networking Break
10:05 AM
Combining AI and HI to do things that actually count

Artificial intelligence (AI) is one of those things that's always dangerously close to a buzzword. People get very excited about it, promise that it's going to do all sorts of incredible things, and then when you press them for details, it all gets a bit vague.

Here's the thing. AI is incredibly powerful, but it's just a tool. It takes human intelligence (HI) to make it do things that actually count. Things like finding killer insights, telling better stories, making better plans, and generating more revenue. In this presentation MiQ will discuss the importance of combining AI and HI to enable more data-powered marketing campaigns.

Jason FurlanoJason Furlano
SVP, Commercial
MIQ DIGITAL

Jason Furlano is a media and marketing leader with extensive experience in the advertising and technology industry. He is widely recognized for his expertise and passion, regularly speaking at Canadian events on transformational trends and emerging technologies.

As VP of Sales, Jason currently leads the expanding Canadian sales team at MiQ, bringing over 16 years of agency and media experience to the team. He oversees key relationships with a number of strategic partners, driving the design and development of MiQ’s proprietary analytics platforms and media solutions.

His previous experience includes leading the programmatic sales team at Yahoo and BrightRoll, and holding positions at Oath, Vizeum and MediaCom. His tenure working with all major holding companies and clients has propelled the MiQ initiative to help businesses win through marketing intelligence.

Skai SpoonerSkai Spooner
Marketing Director
MIQ DIGITAL

Skai Spooner is the marketing director at MiQ Digital, spearheading the cross-regional strategies in Canada and supporting MiQ’s international growth. She oversees marketing initiatives, working alongside the commercial and strategy teams to support business development, expand the analytics and programmatic offerings, and increase awareness in the media industry.

Skai is a marketing leader, bringing 12 years of experience from both the digital media and ad-tech markets. Her previous roles include managing marketing teams at AOL Canada, Eyereturn Marketing and Ideon Media.

She has a proven track record of delivering measurable results and finding success through the perfect balance of data and creativity.

10:45 AM
From Insights to Action

Insights gleaned from data deliver the most value when marketers can effectively and accurately activate the findings. Our panel explores what data is truly being used by marketers, gaps that exists in solutions, the talent needs moving forward, and the impact of the changing privacy landscape.

Gillian MacPhersonGillian MacPherson (Moderator)
VP of Digital Strategy and Product
EPSILON 

Gillian leads the strategy to drive revenue of Epsilon's industry leading data assets across all digital channels, encompassing business development, marketing, product development and strategic partnerships.  Her team is responsible for building and creating the largest self-reported database in North America, Shoppers Voice. She also leads the Epsilon Consumer Insights team, which conducts customized market research projects on consumer U&A insights, segmentation, tracking studies, performance measurement and thought leadership.
 
Gillian is a business and marketing professional with 20+ years experience in strategic planning, business management, product management and people development. Experienced in both digital and traditional marketing disciplines in multiple verticals, including CPG, DTC, finance, pharma, retail and telco. Her work experience includes CPG brand management, healthcare marketing, consumer insights and consumer data product management.

David PhillipsDavid Phillips
President & COO
NLOGIC
 
David spent 5 years working in London, culminating in a stint running the media owner division of TGI, Britain’s qualitative currency. After moving to Vancouver 13 years ago, he joined BBM Canada (now Numeris), before moving to Toronto to run NLogic. Through his strong leadership skills and passion for innovation, David has transformed NLogic from a service provider of 3rd party products to an agile company with a leading product development team creating industry firsts.

Ronan RyanRonan Ryan
Chief Marketing and Development Officer
CANADIAN RED CROSS

Ronan Ryan is the Chief Marketing and Development Officer of the Canadian Red Cross (CRC). Ronan joined the CRC in 2015 and began a business transformation project to transform the organization’s philanthropic operations from a federated structure to a fully integrated functional model. In parallel he developed an in-house Marketing function and suite of services in digital, web development, creative strategy and customer experience: pioneering digital and text marketing to diverse audience segments; introducing descriptive and predictive analytics to drive acquisition of volunteers and donors, and championing CX strategies that aim to put donors, volunteers and customers at the heart of all engagement efforts. In 2017, Ronan was given additional responsibility as the lead of the Commercial Operations Division within the organization, managing the programs that teach life-savings skills to Canadians.

Over this time he has been privileged to lead a team of awarded-winning fundraisers, marketers and life-savers who together have significantly increased philanthropic and commercial revenues for the Canadian Red Cross to close to $200MM annually, while bringing First Aid courses to 600,000, and swimming/water safety courses to over 1,000,000 Canadians each year.

Ronan lives outside of Toronto with his wife and three young children: future NYT bestselling author, Nobel-winning scientist, and No.1 draft pick for the Toronto Maple Leafs respectively.

11:20 AM
Closing Remarks & Networking

See Who Attended Last Year

Learn more about CMA’s new Morning Event Series.

Title Company
Recruitment Specialist AIP Connect
Head of Digital Design Ariad Communications
Director, Experience Design Ariad Communications
Manager, Digital Media Art Gallery of Ontario
Associate Director, Membership & Database Marketing Art Gallery of Ontario
Assistant Manager, Membership Services & Data Analytics Art Gallery of Ontario
Assistant Manager, Systems Operations, Visitor Services Art Gallery of Ontario
Marketing Analyst Bank of Montreal
Founder Blue Elephant Productions
Content Strategist BMO
Senior Manager, Digital Content BMO
Director, Corporate Accounts Canada Post Corporation
Account Executive, Corporate Accounts Canada Post Corporation
Chief Development Officer Canadian Red Cross
Category Manager Carlton Cards
Director of Marketing Carlton Cards Limited
Success Advisor Centennial College
VP Sales and  Marketing Centriq Solutions
Senior Consultant CIBC - Canadian Imperial Bank of Commerce
Marketing Manager Cineplex
Account Director Cineplex Digital Media
Sales Manager Clear Channel Canada
VP of National Sales Clear Channel Canada
Director, Global Marketing Operations Cogeco Peer 1
Senior Account Manager comScore
Director, Marketing Communications Crowe Soberman LLP/SIC Management LP
Strategic Insights Director DAC Group
Strategic Insights Analyst DAC Group
Analytic Consultant Data Insight Group Inc.
President | Chief Innovation Officer Delvinia
Executive Vice President Delvinia
Executive Director Digital Advertising Alliance of Canada
Editor Direct Marketing News
Account Executive Elemental Inc.
President Environics Analytics
Vice President Environics Analytics
Senior Vice President, Marketing and Sales Operations Environics Analytics
Vice President of Marketing Environics Analytics
Senior Vice President & Practice Leader Environics Analytics
Director, Business Development Environics Analytics
Sales Consultant Environics Analytics
Senior Marketing Manager Environics Analytics
SVP, Partnerships Environics Analytics
Vice-President Environics Communications
Managing Director Ethos Communications
Content Specialist Foresters Financial
Account Director Grip
Director, Business Grip Limited
SVP, Managing Director Harbinger Communications
VP, Strategic Planning Harbinger Communications
Principal HMSD
Vice President Client Service IMI International
Senior Sponsorship Consultant IMI International
General Manager, Toronto Office Inbox Marketer Corporation
President Intercept Group
Account Manager Intercept Group
Vice President Ipsos
Director, Executive Education Ivey Business School
Marketing Director LCBO
Marketing Manager LCBO
Assistant Marketing Manager LCBO
Marketing Administrator LCBO
Marketing Administrator LCBO
VP Marketing LCBO
Marketing Coordinator LCBO
Managing Partner LEVEL5 Strategy
Client Strategist Lucidia Ltd.
Director, Strategy & Insights McDonald's Restaurants of Canada
Digital Marketing Specialist Metrolinx
Brand Manager, Metrolinx Metrolinx
Senior Brand Advisor, Metrolinx Metrolinx
Marketing Communications Manager Microsoft
Marketing Operations Lead Microsoft
Commercial Marketing Manager Microsoft
Product Marketing Manager Microsoft
Cloud & Enterprise Lead Microsoft
Commercial Marketing Lead Microsoft
CMO Microsoft
VP, Marketing & Operations Microsoft Canada
Social Media Manager, Commercial Microsoft Canada
Marketing Manager NLogic
Product Manager NLogic
Senior Director, Strategy and Business Development NLogic
Business Development Executive NLogic
Director, Products NLogic Inc.
Marketing Specialist PATTISON Outdoor
Director of Marketing Performance Auto Group
Associate Marketing Manager Plastic Mobile, a Havas Company
VP, Corporate Strategy Plastic, a Havas Company
Account Director ReMark Canada Inc
Executive Assistant & Administration Operations Manager ReMark Canada Inc
Chief CRM Officer RI
VP, Executive Creative Director RI
Business Development Manager Richard Ivey School of Business Foundation
Segment Manager - Roofing Roxul Inc
Project Control Officer Royal Bank of Canada
Digital Marketing Specialist Sinai Health Foundation
Database Coordinator Sinai Health Foundation
Director, Customer Insights Smartfocus
Career Coach - Marketing, Sales & Analytics Smith School of Business
Social Media Planner Sonnet Insurance
Social Media Manager Sonnet Insurance
Director of Strategic Partnerships Sovereign State
President Spider Marketing Solutions Inc.
AVP, Marketing and Communications Sun Life Financial
Manager, Client Acquisition Tangerine
Senior Manager TD
Associate Manager Marketing Planning TD
Vice President, Marketing Planning TD Insurance & Strategic Initiatives TD Bank Group
Marketing Planner TD Bank Group
Senior Manager, Digital Marketing TD Bank Group
Manager, Real Time Operations TD Bank Group
Marketing Manager TD Bank Group
Senior Manager, North America Measurement TD Bank Group
Manager, Product Marketing TELUS
President The Aber Group
Account Manager The Aber Group
Account Director The Aber Group
Founder The Clean Slate Shop
Commercial Director The Farm Ventures
President The Marketing Strategy Group
Advertising Project Manager The Reader's Digest Association (Canada) ULC
President The Tingley Advantage Inc.
Manager, Marketing Analytics and Strategy TIFF
Sales Manager Twitter Canada
Office Manager Vividata
President, Vizeum Canada Inc. Vizeum Canada
President Wellspring Productions Inc.
Senior Project Director Wellspring Productions Inc.
Principal Winegard & Company
Managing Director yconic
Director, Marketing & Enrollment Management York University

 

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