CMAmartech Morning Event

Engage with and hear from leaders in the marketing and tech spaces

June 4, 2020
8:00 a.m. – 11:30 a.m.

Members: $99 (Reg. $149)
Non-Members: $199 (Reg. $249)

Early Bird Ends May 14

Downtown Toronto

4DThe ABER Group   CNW     Cleansheets Communications

D2L MDInbox Marketer a Trendline Company     kaiser lachance    Nabs     reality engine    Triangles




Agenda & Speakers

8:00 AM
Breakfast and Networking
8:25 AM
Opening Remarks
8:35 AM

9:15 AM

9:55 AM
Networking Break
10:05 AM

10:45 AM
Implementation, Change Management & Training

Help! I bought my Martech Stack, now what do I do? This scenario is far too common in many marketing organizations, and to help navigate this challenge, the CMA Martech Council will lead a panel discussion on what happens after contracts are signed with the software vendors and how organizations can achieve success when rolling out marketing technologies. The conversation will include:

  • Implementation best practices and recommendations
  • First-hand digital transformation stories and change agent examples
  • Change management challenges within marketing organizations
  • Tips on absorbing knowledge and training a team
11:20 AM
Closing Remarks & Networking

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