8:00 a.m. – 11:00 a.m.
Early Bird Pricing Ended May 15th
Artscape Daniels Launchpad
Room: Sugar Hall
130 Queens Quay East,
NEW IN 2019: Our first CMAmartech event will provide a platform for CMA’s new Martech Council to recommend content that will help marketers understand how to operate in the new and ever-changing world of martech through the use of technology and new sources of information. Learn from forward-thinking leaders who will explore the evolving trends and human implications of Martech by sharing their innovative ideas and insights.
Agenda & Speakers
Breakfast and Networking
Digital Transformation : where to begin
VP, Digital Transformation
KPI DIGITAL SOLUTIONS
As digital transformation accelerates, companies have no choice but to embrace innovative strategies to adapt. This change represents a number of challenges, including where to begin. Meet Lewise, she will help you remove the noise and focus on the critical elements required for digital transformation.
Meet Lewise Hiltz
Digital ROI: Gambles, Go-To's or Guesswork?
With digital journeys more frequently localized, personalized and always-on, marketing questions are understandably more complex: "Who to reach, with what message, on what platform, at what cost -- to inspire what behaviour?"
ROI is the latest buzzword to hop over from business circles to marketing, only to have its meaning diluted and made intentionally murky. How does a marketing leader balance innovation with what is cost-effective, engaging and actually contributes to revenue?
Meet Reagan Zuzarte
Insider Tips to Growing Martech Capabilities
Chief Strategy & Analytics Officer
The martech landscape is growing rapidly and creating complexity. This session will clarify the core components and functionality of a martech stack, and review the martech "growing pains" that Canadian marketers are experiencing. Learn tips from Canadian practitioners – see how they are building their martech muscle and leading their organizations forward.
Meet Geoff Linton
Closing Remarks & Networking