CMAmartech Morning Event

Engage with and hear from leaders in the marketing and tech spaces

June 5, 2019
8:00 a.m. – 11:00 a.m.

Members: $139
Early Bird Pricing Ended May 15th

Artscape Daniels Launchpad
Room: Sugar Hall
130 Queens Quay East,
4th floor
Toronto, Ontario
View Map

Inbox Marketer a Trendline Company    KPI Digital    Triangles

The ABER Group    Ayima   CNW

Cleansheets CommunicationsMDkaiser lachance    Nabs



NEW IN 2019: Our first CMAmartech event will provide a platform for CMA’s new Martech Council to recommend content that will help marketers understand how to operate in the new and ever-changing world of martech through the use of technology and new sources of information. Learn from forward-thinking leaders who will explore the evolving trends and human implications of Martech by sharing their innovative ideas and insights.


Agenda & Speakers

8:00 AM
Breakfast and Networking
8:30 AM
Opening Remarks
8:35 AM
Digital Transformation : where to begin
Lewise Hiltz
VP, Digital Transformation

As digital transformation accelerates, companies have no choice but to embrace innovative strategies to adapt. This change represents a number of challenges, including where to begin. Meet Lewise, she will help you remove the noise and focus on the critical elements required for digital transformation.

Lewise HiltzMeet Lewise Hiltz
As VP Digital Transformation, Lewise is an Omni-Channel, Digital Transformation and Ecommerce professional with 20 + years experience. She has extensive experience developing strategies around Customer Experience, Analytics, Search Marketing, Interactive Marketing programs and Customer 360 to name a few. Lewise is a Business growth strategist who helps business owners, decision makers, and professionals use advanced digital transformation marketing methods to increase sales, ROI and leads for their companies.

9:15 AM
Digital ROI: Gambles, Go-To's or Guesswork?
Reagan Zuzarte

With digital journeys more frequently localized, personalized and always-on, marketing questions are understandably more complex: "Who to reach, with what message, on what platform, at what cost -- to inspire what behaviour?"

ROI is the latest buzzword to hop over from business circles to marketing, only to have its meaning diluted and made intentionally murky. How does a marketing leader balance innovation with what is cost-effective, engaging and actually contributes to revenue?

Reagan ZuzarteMeet Reagan Zuzarte
Reagan Zuzarte has spent 15 years answering the moving-target questions for several industries, as the founder of Impacting over $150M of transactions in the few years has provided several data-driven insights and hard-won lessons. Take a look into the challenges, opportunities and future of Cross-Channel ROI, when it comes to measuring, predicting and adapting to data with the goal of affecting outcomes.

9:55 AM
Networking Break
10:15 AM
Insider Tips to Growing Martech Capabilities
Geoff Linton
Chief Strategy & Analytics Officer

The martech landscape is growing rapidly and creating complexity. This session will clarify the core components and functionality of a martech stack, and review the martech "growing pains" that Canadian marketers are experiencing. Learn tips from Canadian practitioners – see how they are building their martech muscle and leading their organizations forward.

Geoff LintonMeet Geoff Linton
Geoff Linton is the Founder and former CEO of Inbox Marketer, which was recently acquired by Trendline Interactive, an email consulting and professional services firm providing true end-to-end email solutions for Fortune 1000 companies. A data-driven marketing expert, Geoff has more than 25 years of applied experience in both client and agency roles. As Chief Strategy and Analytics Officer at Trendline, Geoff guides clients and internal teams in digital messaging strategy and analytics. He was previously an Associate Director for Air Miles (LoyaltyOne), and a Marketing Professor at Conestoga College of Applied Arts & Technology. Geoff is a member of the Canadian Marketing Association's (CMA) Martech Council and is actively involved in the marketing industry as a speaker, author and association member. Most recently Geoff received a Chartered Marketer (CM) designation from the CMA. Geoff holds both a P.Eng and MBA from Queen’s University in Canada.

10:55 AM
Closing Remarks & Networking