CMAmedia Morning Event

CMAmedia

October 2, 2019
8:00 a.m. – 11:35 a.m.


Early Bird Pricing
Ends Sept 11th 11:59pm ET

Members: $99 (Reg. $139)
Non-Members: $199 (Reg. $239)

Location:
To Be Confirmed


cision    kantar    Nlogic    Vizeum

captivate   Ipsos

The ABER Group    Ayima    Cleansheets Communications

Inbox Marketer a Trendline Company     kaiser lachance    NabsTrianglesMD

 

Overview

CMAmedia brings together agencies, media suppliers and content specialists to cover the latest in media innovation and entertainment. We will recognize the increasing and innovative role media plays in the marketing mix and hear from the leaders responsible for the selection and placement of breakthrough media programs.

 

Agenda & Speakers

8:00 AM
Breakfast and Networking
8:20 AM
Opening Remarks
8:30 AM
13 Years of Digital Trends to Help Drive Your Digital Strategy!
Adrian Capobianco
President
VIZEUM CANADA

Steve Levy
COO
IPSOS CANADA

This session will feature a presentation by Steve Levy, Chief Operating Officer of Ipsos Canada. Levy will unveil the newest digital marketing insights and trends based on the 2019 Digital Marketing Pulse Survey.

This thirteenth edition of the Digital Marketing Pulse Survey will delve into a detailed assessment of the digital marketing landscape and a benchmark analysis based on opinions from Canadian marketing leaders. Topline results will provide insights on familiarity and usage, shifts in marketing spend, sources of education in this complex space, and views of evolving trends.

The insights presentation will be followed by a discussion covering actionable strategies with Adrian Capobianco, President, Vizeum Canada. The presentation will also highlight Canadians’ usage and attitudes on various aspects of Digital Marketing.

 

Adrian CapobiancoMeet Adrian Capobianco
Adrian is President of Vizeum Canada, part of the Dentsu Aegis Network. In this role, he uses his business and deep digital experience to help a diverse portfolio of clients leverage the changes in the digital economy. Under his leadership the agency has transformed into one of the fastest growing in the country.

He has been instrumental in building and growing many businesses. His career has focused on the interchange of business, technology and advertising and he has led creative, digital, CRM and media agencies. In 2008, he founded and launched the digital innovation agency Quizative, which would be acquired and he went on to lead the combined globally acclaimed digital team.

Adrian is actively engaged in the marketing community and is sought after to contribute and speak at various Canadian and global events. He also serves as Board Vice-Chair of the Heart and Stroke’s Canadian Partnership for Stroke Recovery.

 

Steve LevyMeet Steve Levy
While starting his career in sales (at Xerox) and then brand management (at Mars foods), Steve Levy has been involved in the marketing research and information business in the UK, South East Asia and, since the late 80’s, in Canada.  In his current role he plays a leadership role in the Ipsos business in Canada which involves several responsibilities;

  • Managing a staff of almost 200 Marketers and Researchers
  • Local product development, innovation and R&D
  • Overseeing the publication/release of material in the marketing and loyalty space
  • Over site role regarding a number of significant research programs
  • Public speaking at many conferences and client events.

In addition to his management role, Steve continues to act as team leader for a few accounts mostly in the technology and media sector.

 

9:20 AM
Presentation

Details coming soon

10:00 AM
Networking Break
10:15 AM
Presentation

Details coming soon

10:55 AM
Presentation

Details coming soon

11:35 AM
Closing Remarks & Networking

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