8:00 a.m. – 11 35 a.m.
CMA Members Early-Bird (until September 11, 11:59 ET): $89
Non-Members Early-Bird (until September 11, 11:59 ET): $139
Our first CMAmedia event will bring together agencies, media suppliers and content specialists to cover the latest in media innovation and entertainment. We will recognize the increasing and innovative role media plays in the marketing mix and hear from the leaders responsible for the selection and placement of breakthrough media programs.
Agenda & Speakers
Registration, Breakfast, Networking
How to drive deeper engagement with innovative storytelling
Globe Content Studio, The Globe and Mail
How to tell better stories: How innovative storytelling drives deeper engagement, how innovation is socialized and embedded in an organization, and why listening to your audience remains the key to successful outcomes.
Sean Stanleigh is managing editor of Globe Content Studio, the content marketing studio at The Globe and Mail. His team blends audience data with journalistic intuition and experience to craft great storytelling on behalf of brands, positioning them as thought leaders with influential audiences across multiple platforms. He is also co-chair of Lab351, the company’s internal business incubator. Sean has held a number of senior editing roles at The Globe and the Toronto Star in disciplines that include small business, national, foreign and local news, and entertainment. Sean is an active participant in Canada’s startup community, serving as a mentor and adviser for several non-profit organizations related to entrepreneurship, and regularly appearing at events as a host, speaker and moderator. Follow him @seanstanleigh
Advancing TV Data and Technology
As the media landscape continues to transform and the marketing ecosystem evolves, NLogic is focused on driving technology and data enterprise innovation. Join NLogic to hear about how they are advancing television data and technology and bringing TV to the table by helping their clients change the story of how you can buy and sell media. They will also share how they are partnering with industry leaders to understand TV alongside digital.
David spent 5 years working in London, culminating in a stint running the media owner division of TGI, Britain’s qualitative currency. After moving to Vancouver 14 years ago, he joined BBM Canada (now Numeris), before moving to Toronto to run NLogic. Through his strong leadership skills and passion for innovation, David has transformed NLogic from a service provider of 3rd party products to an agile company with a leading product development team creating industry firsts.
Closing Remarks & Networking