CMAmedia Morning Event

October 1, 2020
8:00 a.m. – 11:30 a.m.

Members: $99 (Reg. $149)
Non-Members: $199 (Reg. $249)

Early Bird Ends September 10

Location:
Downtown Toronto

Overview

Audience Attribution – Elusive, Complex, and Necessary

Audience-based marketing continues to face hurdles, from merging data sources to managing the data in a way that makes it actionable in walled garden environments. Attribution to audience is crucial to optimizing marketing and media decisions as we try to avoid being wasteful with investment dollars. We are all chasing the answer to this question: What action did we take that made the audience act?

Agenda & Speakers


8:00 AM	Breakfast & Networking

8:25 AM	Opening Remarks

8:35 AM	Presentation

9:15 AM	Presentation

9:55 AM	Networking Break


10:15 AM	Presentation

10:55 AM	Presentation

11:30 AM	Closing Remarks & Networking

See Who Attended Last Year

Learn more about CMA’s new Morning Event Series.

Title	Company
Account Manager	Aber Group Inc.
Manager, Digital Communications	ACCES Employment
Senior Key Account Buyer	Active International
Director, Member Relations	Ad Standards
Group Director, Advertising Cloud	Adobe
Marketing and Communications Coordinator - Generalist	ALS Society of Canada
Executive Producer	Astrodog Media
Senior Manager, Digital Marketing & Communications	Bell
CMO	Brand Igniter Inc.
Group Account Director	Cadreon
Director, Marketing and Business to business Communications	Canadian Broadcasting Corporation
Senior Manager of Marketing Insights	Canadian Broadcasting Corporation
Director, Curriculum Development	Canadian Marketing Association
AVP, Curriculum Development	Canadian Marketing Association
Director of Business Development	Captivate
Account Executive	Captivate
Business Development Manager	Captivate
Principal	Carouse Communications
Executive Director Multi-Platform Media sales	CBC & Radio-Canada
Business-to-Business Marketing	Cbc Television
Marketing Manager	CBC/Radio-Canada
Marketing Manager	CBC/Radio-Canada
Marketing Manager	CBC/Radio-Canada
Marketing Manager	CBC/Radio-Canada
Marketing Manager	CBC/Radio-Canada
Account Director	Church&State
Content Strategist	Church&State
Vice President, Enterprise and Strategic Sales	Cision
National Agency Consultant	Cision
Account Executive	Cision
Strategic Account Director	Cision
Digital Marketing Manager	Cision
Product Marketing Manager	Cision
Senior Director, Sales	Cision
Senior Director, Client Experience	Cision
Enterprise Software Specialist	Cision
Enterprise Software Specialist	Cision
Marketing Supervisor	City of Mississauga
Manager of Marketing and City Planning	City of Mississauga
Digital Marketing Consultant	City of Mississauga
Director, Governance and Human Resource Support	CMA
EMS Project Assistant	CMA
Learning Programs Coordinator	CMA
Group Account Director	Cossette Media
Programme Manager	DAAC
Executive Director	DAAC/AdChoices
Account Director	Empathy Inc.
President	Empathy Inc.
Associate	Empathy Inc.
Vice President	Environics Analytics
SVP & Practice Leader	Environics Analytics
Chief Sales and Marketing Officer	Environics Analytics
Head of Research & Insights	Ethnicity Multicultural Marketing Inc.
Managing Director	FirmDecisions
Director of Partner Development	FLIPP
Digital Marketing Manager	Grand & Toy
President & CMO	Havas Canada
President and Executive Advisor	Havas Media
VP Marketing	Horizons
Marketing Manager	Horizons
Market Insights Specialist	Hyundai Canada
Manager, Strategic Planning & Research	Hyundai Canada
Director of Education	iab Canada
Research	iab Canada
COO	Ipsos
Manager	Ipsos
Manager	Ipsos
Associate Director Sales & Marketing	IVey Publishing
Digital Marketing and Events Specialist	Ivey Publishing
PPC Specialist	Jan Kelly
Account Manager	Jan Kelly
VP Finance & Administration	Kaiser Lachance Communications
Manager	Kaiser Lachance Communications
President	Kantar
Senior Director	Kantar
Director, Analytics, Brand & Marketing ROI	Kantar
Senior Director, Digital & Media Research	Kantar
Marketing & Communications Specialist	Keilhauer
Marketing Project Manager	Keilhauer
Marketing & CSR Manager	Manulife Financial
SVP, Strategic Partnerships	Maple Diversity Communications Inc.
Chief Operations Officer, Chief Creative Officer	Maple Diversity Communications Inc.
Director, Media	Maple Diversity Communications Inc.
V.P. Retail & Flyer Sales	Metroland Media Group
Sales Manager	MiQ
Content Strategist	Momentum
Strategy Director	Momentum
Director Engagement & Analytics	Motum B2B
Editorial Director	Motum B2B
Marketing Director	Mr. Lube
Marketing Manager	Mr.Lube
Associate Director of Strategy	MRM
Marketing Director	NLogic
Account Executive	NLogic
Product Manager	NLogic
Marketing & Communications Manager	On Side Restoration
Director of Research, Data & Analytics	PATTISON Outdoor Advertising
Account Director	PHD Canada
Account Manager	PHD Canada
Creative Director	Polyconcept
Manager	PwC
Marketing Manager	PwC Canada
Senior Marketing Manager	PwC Canada
President	Radio Connects
Head of Research and Insights	Radio Connects
Manager, Digital Marketing	Rakuten Kobo Inc.
Principal	Rank Research Group Inc.
Senior Manager, Brand Metrics	RBC
Strategic Alliances Account Manager	Siteimprove
President	Society, etc.
Sr. Manager, Digital Marketing	Softchoice
Director, Canadian Marketing Strategy & Advertising, Customer Experience Office (CXO)	Sun Life
Senior Manager	Sun Life
VP, Sales	The Podcast Exchange
Senior Director	The Princess Margaret Cancer Foundation
Manager, Communications	The Princess Margaret Cancer Foundation
VP, Media Insights	thinktv
President & CEO	thinktv
President	Triangles
Client Service & Insights	Vividata
SVP, Group Account Director	Vizeum Canada Inc.
Manager, Data and Analytics	Vizeum Canada Inc.
VP Marketing	WeedMD
Project Manager	World Vision Canada