CMAmedia Morning Event


October 1, 2020
8:00 a.m. – 11:30 a.m.

Members: $99 (Reg. $149)
Non-Members: $199 (Reg. $249)

Early Bird Ends September 10

Downtown Toronto


CM logo Earn 1.5 CM
CPD credits

CNWNlogic quantcast

4DThe ABER Group    braneros    Cleansheets Communications  D2L

MDInbox Marketer a Trendline Company     kaiser lachance    Nabs     reality engine



Audience Attribution – Elusive, Complex, and Necessary

Audience-based marketing continues to face hurdles, from merging data sources to managing the data in a way that makes it actionable in walled garden environments. Attribution to audience is crucial to optimizing marketing and media decisions as we try to avoid being wasteful with investment dollars. We are all chasing the answer to this question: What action did we take that made the audience act?


Agenda & Speakers

8:00 AM
Breakfast & Networking
8:25 AM
Opening Remarks
8:35 AM

9:15 AM

9:55 AM
Networking Break
10:15 AM

10:55 AM

11:30 AM
Closing Remarks & Networking

See Who Attended Last Year


Title Company
Account Manager Aber Group Inc.
Manager, Digital Communications ACCES Employment
Senior Key Account Buyer Active International
Director, Member Relations Ad Standards
Group Director, Advertising Cloud Adobe
Marketing and Communications Coordinator - Generalist ALS Society of Canada
Executive Producer Astrodog Media
Senior Manager, Digital Marketing & Communications Bell
CMO Brand Igniter Inc.
Group Account Director Cadreon
Director, Marketing and Business to business Communications Canadian Broadcasting Corporation
Senior Manager of Marketing Insights Canadian Broadcasting Corporation
Director, Curriculum Development Canadian Marketing Association
AVP, Curriculum Development Canadian Marketing Association
Director of Business Development Captivate
Account Executive Captivate
Business Development Manager Captivate
Principal Carouse Communications
Executive Director Multi-Platform Media sales CBC & Radio-Canada
Business-to-Business Marketing Cbc Television
Marketing Manager CBC/Radio-Canada
Marketing Manager CBC/Radio-Canada
Marketing Manager CBC/Radio-Canada
Marketing Manager CBC/Radio-Canada
Marketing Manager CBC/Radio-Canada
Account Director Church&State
Content Strategist Church&State
Vice President, Enterprise and Strategic Sales Cision
National Agency Consultant Cision
Account Executive Cision
Strategic Account Director Cision
Digital Marketing Manager Cision
Product Marketing Manager Cision
Senior Director, Sales Cision
Senior Director, Client Experience Cision
Enterprise Software Specialist Cision
Enterprise Software Specialist Cision
Marketing Supervisor City of Mississauga
Manager of Marketing and City Planning City of Mississauga
Digital Marketing Consultant City of Mississauga
Director, Governance and Human Resource Support CMA
EMS Project Assistant CMA
Learning Programs Coordinator CMA
Group Account Director Cossette Media
Programme Manager DAAC
Executive Director DAAC/AdChoices
Account Director Empathy Inc.
President Empathy Inc.
Associate Empathy Inc.
Vice President Environics Analytics
SVP & Practice Leader Environics Analytics
Chief Sales and Marketing Officer Environics Analytics
Head of Research & Insights Ethnicity Multicultural Marketing Inc.
Managing Director FirmDecisions
Director of Partner Development FLIPP
Digital Marketing Manager Grand & Toy
President & CMO Havas Canada
President and Executive Advisor Havas Media
VP Marketing Horizons
Marketing Manager Horizons
Market Insights Specialist Hyundai Canada
Manager, Strategic Planning & Research Hyundai Canada
Director of Education iab Canada
Research iab Canada
COO Ipsos
Manager Ipsos
Manager Ipsos
Associate Director Sales & Marketing IVey Publishing
Digital Marketing and Events Specialist Ivey Publishing
PPC Specialist Jan Kelly
Account Manager Jan Kelly
VP Finance & Administration Kaiser Lachance Communications
Manager Kaiser Lachance Communications
President Kantar
Senior Director Kantar
Director, Analytics, Brand & Marketing ROI Kantar
Senior Director, Digital & Media Research Kantar
Marketing & Communications Specialist Keilhauer
Marketing Project Manager Keilhauer
Marketing & CSR Manager Manulife Financial
SVP, Strategic Partnerships Maple Diversity Communications Inc.
Chief Operations Officer, Chief Creative Officer Maple Diversity Communications Inc.
Director, Media Maple Diversity Communications Inc.
V.P. Retail & Flyer Sales Metroland Media Group
Sales Manager MiQ
Content Strategist Momentum
Strategy Director Momentum
Director Engagement & Analytics Motum B2B
Editorial Director Motum B2B
Marketing Director Mr. Lube
Marketing Manager Mr.Lube
Associate Director of Strategy MRM
Marketing Director NLogic
Account Executive NLogic
Product Manager NLogic
Marketing & Communications Manager On Side Restoration
Director of Research, Data & Analytics PATTISON Outdoor Advertising
Account Director PHD Canada
Account Manager PHD Canada
Creative Director Polyconcept
Manager PwC
Marketing Manager PwC Canada
Senior Marketing Manager PwC Canada
President Radio Connects
Head of Research and Insights Radio Connects
Manager, Digital Marketing Rakuten Kobo Inc.
Principal Rank Research Group Inc.
Senior Manager, Brand Metrics RBC
Strategic Alliances Account Manager Siteimprove
President Society, etc.
Sr. Manager, Digital Marketing Softchoice
Director, Canadian Marketing Strategy & Advertising, Customer Experience Office (CXO) Sun Life
Senior Manager Sun Life
VP, Sales The Podcast Exchange
Senior Director The Princess Margaret Cancer Foundation
Manager, Communications The Princess Margaret Cancer Foundation
VP, Media Insights thinktv
President & CEO thinktv
President Triangles
Client Service & Insights Vividata
SVP, Group Account Director Vizeum Canada Inc.
Manager, Data and Analytics Vizeum Canada Inc.
VP Marketing WeedMD
Project Manager World Vision Canada

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