CMAmedia Morning Event

CMAmedia

October 1, 2020
8:00 a.m. – 11:30 a.m.


Members: $99 (Reg. $149)
Non-Members: $199 (Reg. $249)

Early Bird Ends September 10

Location:
Downtown Toronto

 

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Nlogic

4DThe ABER Group   CNW     Cleansheets Communications

D2L MDInbox Marketer a Trendline Company     kaiser lachance    Nabs     reality engine    Triangles

 

Overview

Audience Attribution – Elusive, Complex, and Necessary

Audience-based marketing continues to face hurdles, from merging data sources to managing the data in a way that makes it actionable in walled garden environments. Attribution to audience is crucial to optimizing marketing and media decisions as we try to avoid being wasteful with investment dollars. We are all chasing the answer to this question: What action did we take that made the audience act?

 

Agenda & Speakers

8:00 AM
Breakfast and Networking
8:25 AM
Opening Remarks
8:35 AM
Presentation

9:15 AM
Presentation

9:55 AM
Networking Break
10:05 AM
Presentation

10:45 AM
Presentation

11:20 AM
Closing Remarks & Networking

Tell Us What You Think
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