CMAmedia Morning Event

CMAmedia

October 1, 2020
10:00 a.m. – 12:00 p.m. ET


Members: Free
Non-Members: $49

Location:
Online


Nlogic quantcast

4DThe ABER Group    braneros    Cleansheets Communications  D2L

MDInbox Marketer a Trendline Company     kaiser lachance    Nabs     reality engine

 

Overview

Audience Attribution – Elusive, Complex, and Necessary

Audience-based marketing continues to face hurdles, from merging data sources to managing the data in a way that makes it actionable in walled garden environments. Attribution to audience is crucial to optimizing marketing and media decisions as we try to avoid being wasteful with investment dollars. We are all chasing the answer to this question: What action did we take that made the audience act?

 

Agenda & Speakers

10:00 AM
Opening Remarks
10:10 AM
Presentation

10:35 AM
Presentation

11:00 AM
Presentation
11:25 AM
Panel Discussion
11:50 AM
Closing Remarks and Q&A

Tell Us What You Think
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