8:00 a.m. – 11:35 a.m.
Early Bird Pricing
Ends Sept 11th 11:59pm ET
Members: $99 (Reg. $139)
Non-Members: $199 (Reg. $239)
Artscape Daniels Launchpad
130 Queens Quay East, 4th Floor
CMAmedia brings together agencies, media suppliers and content specialists to cover the latest in media innovation and entertainment. We will recognize the increasing and innovative role media plays in the marketing mix and hear from the leaders responsible for the selection and placement of breakthrough media programs.
Agenda & Speakers
Breakfast and Networking
13 Years of Digital Trends to Help Drive Your Digital Strategy!
This session will feature a presentation by Steve Levy, Chief Operating Officer of Ipsos Canada. Levy will unveil the newest digital marketing insights and trends based on the 2019 Digital Marketing Pulse Survey.
This thirteenth edition of the Digital Marketing Pulse Survey will delve into a detailed assessment of the digital marketing landscape and a benchmark analysis based on opinions from Canadian marketing leaders. Topline results will provide insights on familiarity and usage, shifts in marketing spend, sources of education in this complex space, and views of evolving trends.
The insights presentation will be followed by a discussion covering actionable strategies with Adrian Capobianco, President, Vizeum Canada. The presentation will also highlight Canadians’ usage and attitudes on various aspects of Digital Marketing.
Meet Adrian Capobianco
He has been instrumental in building and growing many businesses. His career has focused on the interchange of business, technology and advertising and he has led creative, digital, CRM and media agencies. In 2008, he founded and launched the digital innovation agency Quizative, which would be acquired and he went on to lead the combined globally acclaimed digital team.
Adrian is actively engaged in the marketing community and is sought after to contribute and speak at various Canadian and global events. He also serves as Board Vice-Chair of the Heart and Stroke’s Canadian Partnership for Stroke Recovery.
Meet Steve Levy
In addition to his management role, Steve continues to act as team leader for a few accounts mostly in the technology and media sector.
Vice President, Analytics, Brand & Marketing ROI
Only 52% of global advertisers are confident their organization has the right balance between long-term brand building and short-term performance marketing. This session will feature a presentation by Hilary Borndahl, Vice President, Analytics & ROI of Kantar Canada. Borndahl will share developments in ROI measurement and how marketers can leverage AI powered solutions to optimize the marketing mix. This session will include a case study of a Canadian brand leveraging Balanced Attribution, the application of AI powered granular person level attribution to both brand and sales lift goals. Kantar will explore how this Canadian brand looked across channels and targets to understand campaign performance and actioned in real-time on recommendations to achieve goals all throughout the sales funnel.
Meet Hilary Borndahl
Breaking Silos: Earned Media Providing Impact for Marketing
Senior VP, Sales & Client Experience
PR departments have long been the square peg in the round hole when it comes to how Marketing departments report on their performance. With a reliance on vanity metrics and a difficulty proving attribution, PR is often speaking an entirely different language than their Marketing colleagues. This session will feature a presentation by Sharlene Dozois, SVP, Sales & Client Experience of Cision Canada. Dozois will discuss how recent technological developments can be used to not only bridge the language and reporting gap between the two disciplines but also provide new opportunities for Marketing departments to leverage the heretofore inaccessible (and incorrectly attributed) leads generated by PR activities. This session will also touch on how Marketing can help focus PR activities on shared business objectives and how an even more integrated PESO model can benefit the overall success of campaigns.
Meet Sharlene Dozois
Bridging the Gaps Across Data and Media
Senior Director, Business Development
As advancements in technology continue to accelerate and consumers engagement across content, devices, platforms and services evolves, the complexity of integrating and deriving insights from all data sources has grown. According to a Global Dentsu survey of CMO’s, ‘the largest gap and area of concern is around data management and analytics, which 84% of CMO’s view as important for future success, but only 49% feel confident in their capabilities’ due to constraints outside the scope of control.’ How can marketers regain control of data to better inform media decisions while removing complexity? Peter Farfaras, Senior Director Business Development, at NLogic, will take a look of some of the gaps in media around managing data and also share new capabilities to help drive the industry forward.
Meet Peter Farfaras
Closing Remarks & Networking