8:00 a.m. – 11 35 a.m.
CMA Members: $129
(Early-bird ended Sept. 11)
351 King Street East,
Our first CMAmedia event will bring together agencies, media suppliers and content specialists to cover the latest in media innovation and entertainment. We will recognize the increasing and innovative role media plays in the marketing mix and hear from the leaders responsible for the selection and placement of breakthrough media programs.
Agenda & Speakers
Registration, Breakfast, Networking
How to drive deeper engagement with innovative storytelling
Globe Content Studio, The Globe and Mail
How to tell better stories: How innovative storytelling drives deeper engagement, how innovation is socialized and embedded in an organization, and why listening to your audience remains the key to successful outcomes.
Sean Stanleigh is managing editor of Globe Content Studio, the content marketing studio at The Globe and Mail. His team blends audience data with journalistic intuition and experience to craft great storytelling on behalf of brands, positioning them as thought leaders with influential audiences across multiple platforms. He is also co-chair of Lab351, the company’s internal business incubator. Sean has held a number of senior editing roles at The Globe and the Toronto Star in disciplines that include small business, national, foreign and local news, and entertainment. Sean is an active participant in Canada’s startup community, serving as a mentor and adviser for several non-profit organizations related to entrepreneurship, and regularly appearing at events as a host, speaker and moderator. Follow him @seanstanleigh
Advancing TV Data and Technology
As the media landscape continues to transform and the marketing ecosystem evolves, NLogic is focused on driving technology and data enterprise innovation. Join us to hear about how we are working with industry leaders to meet the changing needs of marketers.
David spent 5 years working in London, culminating in a stint running the media owner division of TGI, Britain’s qualitative currency. After moving to Vancouver 14 years ago, he joined BBM Canada (now Numeris), before moving to Toronto to run NLogic. Through his strong leadership skills and passion for innovation, David has transformed NLogic from a service provider of 3rd party products to an agile company with a leading product development team creating industry firsts.
New and Modern Approaches To Media Focus On Engagement As The Key To Sustainable Behaviour Change
Today’s marketers need to consider how best to drive long term sustainable behaviour change through new and modern media opportunities.
As the media landscape continues to evolve and adapt to connect with the modern consumer, Carrot Rewards will showcase how media, brands and platforms are leveraging behavioral science to drive consumer engagement leading to long term sustainable behaviour change.
Carrot is a new type of media that harnesses the power of mobile technology, Canada's favourite loyalty rewards programs and behavioural science to educate and motivate users towards healthier choices for themselves, their families and the planet.
Lorne is Chief Marketing & Strategy Officer for Carrot Rewards, the most popular wellness app in Canada and the world’s first national wellness rewards platform. Lorne has over 25+ years’ experience as Senior Marketing/Strategy Executive & Loyalty CRM Expert. Over his career, he has worked in a number of verticals with leading brands including McDonald’s (restaurant and food services - QSR), Hudson’s Bay (retail, optical, hearing and home improvements) Bell Mobility (Telcom), Bramalea Limited (Real Estate), Enercare (Home, Commercial Services, HVAC, Sub-Metering & Connected Home/Building) & LoyaltyOne (AirMiles Reward Program). Lorne has an MBA from the Schulich School of Business, a BA in Psychology, a Real Estate Broker’s License & an Advanced Business Leadership Certificate from the Niagara Institute. Lorne is on the Board of the Direct Marketing Association (DMA) and is a Committee Member and Awards Judge for the Canadian Marketing Association (CMA).
Lauren White is the Research Associate at Carrot. She has lead the design and evaluation of health and wellness features and programs delivered through the award winning Carrot Rewards app. Lauren holds a MSc from the University of Toronto.
The Changing Face of News and What it Means for Marketers
This lively panel discussion will bring together top media experts to discuss how thinner margins, increasing American ownership and “fake news” threats are affecting Canadian newsrooms. What impact this will have on the relationships between brands and media with respect to both paid and earned content? What does the future of storytelling look like for media?
Matt brings nearly 15 years’ experience working on regional, national and international corporate communications mandates designed to connect brands with diverse stakeholders, build and protect brand awareness and reputation, and support crucial business priorities through effective and audience-relevant campaigns.
Matt specializes in the development and execution of strategic cross-channel programs designed to profile and promote the products, services, CSR initiatives and corporate thought leadership of his clients across owned, earned and paid media platforms. He also has extensive experience in executive and spokesperson media coaching, executive profile building, and issues and crisis preparedness and management. Campaigns he has developed and executed on behalf of professional services clients have been recognized with numerous industry awards.
Prior to Kaiser Lachance, Matt spent a decade within large multinational communications agencies, supporting a diverse roster of clients across professional services, enterprise and consumer technology, telecommunications, energy, retail, healthcare, pharmaceutical and CPG industries.
Claude is the former Country Manager of Yahoo Canada. Previously Claude was Chief Operating Officer, at Syncapse; Senior Vice President and General Manager, Digital Media, at Rogers Media Inc.; Vice President, Interactive Media, Astral Media Inc.; Senior Vice President, Digital Media, Alliance Atlantis Communications Inc.; and Executive Director, Digital Programming and Business Development, at the Canadian Broadcasting Corporation; Vice-President, Broadcasting, Alliance Atlantis; and Vice President, at Salter Street Films.
Claude’s current Board work includes Vice Chair, OCAD University Board of Governors. Claude is bilingual (French/English) and has a Ph.D. from the University of Toronto, a M.A. from Queen’s University and a B.A. Honours from Bishop’s University. He is the author of Isaiah Berlin’s Liberalism (Oxford, 1994), as well as numerous articles on political theory and Canadian politics and public policy.
Jeff Vanderby is Cision’s Senior Manager of Product Marketing for Global Markets. His team helps define product positioning and messaging for Cision products in Canada and the UK. He has held down many roles in both Product and Product Marketing and his background is as a storyteller: prior to joining Cision, he worked in the Print and Film & Television industries.
Kirsty March is a senior producer at the Canadian Broadcasting Corp., where she is in charge of the network's business coverage across its radio, television and digital platforms. She assigns stories, develops long-term coverage plans, coordinates coverage and is the network's primary point of contact for all things business. A veteran of business news, her prior assignment was as senior producer of On The Money. The show built on her experience as senior producer of the Lang and O'Leary Exchange and the Exchange With Amanda Lang - two of the most influential business shows in the network's history. She wasn't always a business producer - prior to joining CBC she worked at Cineflix in Montreal on the team that produced the show Dogs With Jobs. She lives in Toronto with her husband, two kids and her (unemployed) dog.
Closing Remarks & Networking