8:00 a.m. – 11:35 a.m.
Early Bird Pricing Ended September 11
Artscape Daniels Launchpad
130 Queens Quay East, 4th Floor
CMAmedia brings together agencies, media suppliers and content specialists to cover the latest in media innovation and entertainment. We will recognize the increasing and innovative role media plays in the marketing mix and hear from the leaders responsible for the selection and placement of breakthrough media programs.
Agenda & Speakers
Breakfast and Networking
13 Years of Digital Trends to Help Drive Your Digital Strategy!
This session will feature a presentation by Steve Levy, Chief Operating Officer of Ipsos Canada. Levy will unveil the newest digital marketing insights and trends based on the 2019 Digital Marketing Pulse Survey.
This thirteenth edition of the Digital Marketing Pulse Survey will delve into a detailed assessment of the digital marketing landscape and a benchmark analysis based on opinions from Canadian marketing leaders. Topline results will provide insights on familiarity and usage, shifts in marketing spend, sources of education in this complex space, and views of evolving trends.
The insights presentation will be followed by a discussion covering actionable strategies with Adrian Capobianco, President, Vizeum Canada. The presentation will also highlight Canadians’ usage and attitudes on various aspects of Digital Marketing.
Meet Adrian Capobianco
He has been instrumental in building and growing many businesses. His career has focused on the interchange of business, technology and advertising and he has led creative, digital, CRM and media agencies. In 2008, he founded and launched the digital innovation agency Quizative, which would be acquired and he went on to lead the combined globally acclaimed digital team.
Adrian is actively engaged in the marketing community and is sought after to contribute and speak at various Canadian and global events. He also serves as Board Vice-Chair of the Heart and Stroke’s Canadian Partnership for Stroke Recovery.
Meet Steve Levy
In addition to his management role, Steve continues to act as team leader for a few accounts mostly in the technology and media sector.
Unlocking ROI Through Advancements in Analytics
Vice President, Analytics, Brand & Marketing ROI
Director, Customer Data and Insights
WORLD VISION CANADA
Only 51% of global advertisers are confident their organization has the right balance between long-term brand building and short-term performance marketing. This session will feature a presentation by Hilary Borndahl, Vice President, Analytics & ROI of Kantar Canada. Borndahl will share developments in ROI measurement and how marketers can leverage AI powered solutions to optimize the marketing mix. This session will include a case study of a Canadian brand leveraging AI/ML and traditional techniques to maximize short-term and long-term ROI.
Meet Hilary Borndahl
Meet Nick Necsulescu
Nick has over 16 years of experience in Measurement Strategy & Test Design, Customer Strategy & Targeting, Data Strategy & Analytics, and Data Science & Modelling, within an agency, client, and not-for-profit setting.
He is mentor for newcomers to Canada, speaks regularly at data and marketing events, and is the author of multiple analytics publications, centered on data-driven marketing initiatives.
Breaking Silos: Earned Media Providing Impact for Marketing
Senior VP, Sales & Client Experience
PR departments have long been the square peg in the round hole when it comes to how Marketing departments report on their performance. With a reliance on vanity metrics and a difficulty proving attribution, PR is often speaking an entirely different language than their Marketing colleagues. This session will feature a presentation by Sharlene Dozois, SVP, Sales & Client Experience of Cision Canada. Dozois will discuss how recent technological developments can be used to not only bridge the language and reporting gap between the two disciplines but also provide new opportunities for Marketing departments to leverage the heretofore inaccessible (and incorrectly attributed) leads generated by PR activities. This session will also touch on how Marketing can help focus PR activities on shared business objectives and how an even more integrated PESO model can benefit the overall success of campaigns.
Meet Sharlene Dozois
The Growth of Podcasts and What It Means for Advertisers
Moderator: Vittoria Natarelli
Meet Andrea Sharkey
Meet Reagan Zuzarte
Meet Robin Neufeld
Closing Remarks & Networking