CMA Pipecon

CMApipecon: Optimize your B2B demand gen pipeline and outperform the competition on April 24

CMA has partnered with pipecon for CMAb2b 2018 to create CMApipecon with a focus on bringing Marketing and Sales together to build a better pipeline!

April 24, 2018
8:00 a.m – 11:00 a.m

CMA Members: $129
Non-Members: $179

(Early-Bird ended April 2)
Arcadian Lofts
401 Bay St., 8th floor
Toronto, ON
View Map

Brain Rider      Demand Base     Uberflip

The ABER Group    Ariad Communications    Ayima     CNW


Be inspired by leading B2B organizations who out-innovate the competition. Learn practical how-to strategies and tactics to help you plan, execute and improve your Account-Based Marketing (ABM), B2B Content Marketing and demand gen programs. Attend this Morning Event to get advice you can use to build a better demand gen pipeline from thought leaders at Brainrider, Demandbase and Uberflip.


8:00 AM
Breakfast and Networking
8:30 AM
Opening Remarks
8:35 AM
Plan, Execute, and Measure Pipeline Marketing Programs
Scott Armstrong
Partner and CEO

The most efficient and effective marketing teams plan, budget, and execute activities to achieve specific funnel-stage metrics that lead to marketing sourced and influenced revenue. In this session, you’ll learn how pipeline marketing differs from traditional lead gen marketing, how you can adopt a pipeline marketing strategy, real-world examples of success, and how to apply pipeline marketing to ABM.

Meet Scott Armstrong

Scott is focused on helping Brainrider deliver better B2B marketing for our clients including website design, and lead generation programs and content marketing. His management approach blends business acumen, trusted advice, client service and an entrepreneurial mindset with a team based work-style that keeps everyone focused on delivering against client objectives.

By staying focused on offering clients the most valuable services for the right scope, Scott helps Brainrider deliver client success.

9:15 AM
Building a 30-60-90 Day Plan for your ABM Rollout!
Jessica Fewless
VP, ABM Strategy, Field & Channel Marketing

So you want to roll out ABM at your organization, and you’ve heard a lot of high level theory on how to do it. But when you need to transform your ideas into an actual plan, where do you start? We’ll break down the fundamental pillars (Sales and Marketing Alignment, target accounts, marketing programs, measurement and technology) into three key stages to help provide you with a roadmap to success.

Meet Jessica Fewless

Jessica is a highly-regarded thought leader in the B2B marketing space, having coached hundreds of companies, from large enterprises to agile startups, on shifting to an account-based marketing approach. Informed by those discussions, she’s created over 25 hours of ABM Certification curriculum to help all B2B marketers learn the basics and best practices for building successful ABM strategies. Jessica is uniquely positioned to offer advice on ABM adoption, sharing firsthand learnings from how she’s helped pioneer its usage at Demandbase.

9:55 AM
Networking Break
10:15 AM
Marketers Need to Personalize Content Experiences at Scale
Daniel Sendecki
Director of Brand and Creative

Learning from B2C brands, B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. In this session, Uberflip CMO Randy Frisch will deliver a framework, foundation, and real-life examples of how your marketing team can deliver greater personalization and memorable content experiences to your customers — at scale!

Meet Daniel Sendecki

Daniel Sendecki is the Director of Brand and Creative Services at Uberflip, a platform that allows marketers to create, manage, and optimize content experiences at every stage of the buyer’s journey. Daniel has designed and executed innovative media campaigns that have won top honours and accolades both domestically and internationally — and has worked across categories including travel, health care, pharmaceuticals, and financial services.

10:55 AM
Closing Remarks & Networking

See Who Attended B2B Conferences

See who attended last time.

Title Company
Digital Marketing Director  Camoplast Solideal
Strategic Marketing Supervisor 3M Canada
Marketing Services Supervisor 3M Canada
Marketing Manager 3M Canada
Marketing Supervisor 3M Canada
Senior Program Analyst Accessibility Directorate of Ontario
Program Advisor Accessibility Directorate of Ontario
Marketing Manager Acklands-Grainger
Director of Marketing & Communications ADP Canada
Marketing Manager ADP Canada
Director, Digital Marketing ADP Canada
Banking Manager ADP Canada
Vice President Agency59
President Agency59
Social – CRM Consultant Agency59
Account Supervisor Agency59
Sr. Marketing Communications Manager Agency59
Director, Knowledge Development Aimia
Vice President, Customer Strategy Aimia
General Manager, Corporate Reputation, Canada Aimia
Marketing Manager Akendi
CEO Alexa Translations
Business Development Specialist Alexa Translations
Vice-President & General Manager, Small Business Services Canada Amex Bank of Canada
VP Production/Group Publisher Annex Business Media
CEO & Founder Architech
VP of Solutions Architech Solutions Consulting Services Inc
Brand Manager Ariad Communications
VP, Marketing B2B  Bank
AVP, Product Development & Management B2B Bank
Senior Manager, Channel Management B2B Bank
AVP, Marketing & Communications B2B Bank
Director, Business Marketing Bell Canada
Manager, Marketing Bell Canada
Sr. Manager, Event Marketing Bell Mobility
Manager, Commercial Marketing BMO Bank of Montreal
Executive Vice President, Marketing Bond Brand Loyalty
Account Director Bond Brand Loyalty
Marketing Coordinator Bond Brand Loyalty
Vice President, Strategic Development Bryan Mills Iradesso
Vice-President, Client Services and Engagement Bryan Mills Iradesso
Vice President, Sales and Marketing Bullfrog Power
Communications & Livestock Co-ordinator Canada's Outdoor Shows LP
President Canada's Outdoor Shows LP
Partner Marketing Manager:  Cisco
Program Manager Cisco Systems Canada Co.
Director, Mid-Market Marketing Cisco Systems Canada Co.
Vice-President, Marketing Cisco Systems Canada Co.
Marketing Manager Cisco Systems Canada Co.
Co-Founder CloudExchange
Group Director Cossette
Strategic Planner, Digital Cossette
Client Insight Lead, Enterprise Market Research Deere & Company
Director, Marketing Dell Canada
Senior Manager Deloitte
Leader, Canada Channel Marketing Dun & Bradstreet Canada
Account Director Environics Analytics
Founder & Managing Partner Fidelum Partners
Principal Consultant Fidelum Partners
Strategic Marketing Manager GE Capital
Chief Marketing Officer GE Digital Energy
Senior Product Marketing Manager GE Digital Energy
Founder & Chief Technology Officer Hearsay Social
Co-Founder & CEO Highline
Marketing Manager, Referred Channel HomEquity Bank
Marketing Manager HomEquity Bank
Solution Engineer Hybris Canada Inc
Creative Director Hydrogen Creative Inc.
Vice President - Marketing & Sales Hydrogen Creative Inc.
Director, Smarter Solutions Canada IBM Canada
Manager, Demand Programs IBM Canada
Communications Coordinator IGNITE Student Union
Coordinator, Communications IGNITE Student Union
President Informco Inc.
Director Demand & Field Marketing North America Iron Mountain
C.E.O. JAN Kelley Marketing
Advertising & Promotions Supervisor John Deere Canada ULC
Marketing Manager Manitoulin Group of Companies
Marketing Communications Specialist Manitoulin Group of Companies
Marketing Analyst Manitoulin Group of Companies
Marketing Manager Manulife
Associate Publisher Marketing Magazine
Managing Director Mayor Wilson D-Institute
Founder & Partner Mayor Wilson D-Institute
Chief Marketing Officer, Canada MDC Partners Inc.
Head of Public Relations Microsoft Canada
Managing Director Mindshare Canada
Sales Marketing Manager Ministry of Citizenship, Immigration & Internation
Chief Marketing & Strategy Officer Northstar
Account Director Ogilvy & Mather
Managing Director OgilvyOne Worldwide
Account Director OgilvyOne Worldwide
Associate Media Director OgilvyOne Worldwide
Marketing Specialist Ontario Power Authority
Specialist, Marketing Ontario Power Authority
Regional Field Marketing Director OpenText
Senior Director, Account Development OpenText
Manager - Account Development OpenText
Account Development Representative OpenText
Regional Field Marketing Manager OpenText
Account Executive OpenText
Manager, SMB Engagement Marketing PayPal Canada
Senior Manager, Marketing Planning PayPal Canada
IT Manager Pitney Bowes Canada
 Marketing Events Manager PlanetPro
Marketing & Communications Manager Precision BioLogic
President Promotion Resource Group
Field Marketing Manager Purolator Canada Inc.
Director, Marketing Purolator Canada Inc.
Marketing Specialist Purolator Canada Inc.
Strategy Manager Purolator Inc.
Chief Innovation Officer Quarry
Director, Client Results Quarry
President Quarry
Channel Marketing Rogers
Manager, Marketing Campaigns & Programs Rogers
Segment Manager Rogers Communications Inc.
Senior Vice-President, Digital Marketing SAP Canada
Head of Marketing SAP Canada
Director, Enterprise Marketing SAP Canada
Field Marketing Manager SAS Canada
Digital Marketing Specialist SAS Canada
Director, Field Marketing SAS Institute (Canada)
Field Marketing Manager SAS Institute (Canada)
Field Marketing Coordinator SAS Institute (Canada)
Account Executive Second City Communications
Vice-President Second City Communications
President & CEO SiriusDecisions Canada Inc.
Manager, Channel and Solutions Marketing Softchoice Corporation
Corporate Marketing Coordinator Sovereign General Insurance Company
Communications Coordinator Sovereign General Insurance Company
Co-Founder & Chief Evangelist SqueezeCMM
President Staples Advantage Canada
National Director, Marketing, eCommerce & Communications Staples Advantage Canada
Director, Marketing Superior Propane
Senior Marketing Manager Superior Propane
SVP, Business & Consumer Solutions Group TC Media
Associate Manager, Marketing Planning TD Bank
Sr. Marcom Manager TELUS
Sr. Marketing Communications Manager Telus
Marketing Communications Manager, Social Media Telus
Senior Marketing Communications Manager, Social Media Telus
Marketing Communications Manager Telus
Manager, Small Business Marketing TELUS
Director of Client Services The ALEA Group Inc
Managing Director The Cargo Agency
Manager, Marketing Services The Globe and Mail
Director, Dealer Division & B2B The Source
Sr. Specialist, Canada Vistaprint
Vice-President, Marketing Xerox Canada Ltd.
Executive Vice-President, Director of Business Development - Global New Business Young & Rubicam (Y&R)

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