8:00 a.m. – 12:00 p.m.
CMA Members Early-Bird
(until Feb 13): $99
(until Feb 13): $149
The last year has seen many important privacy developments. Following the release of Canada’s Digital Charter and the federal government’s proposals to modernize PIPEDA, Canada could be facing the most significant changes to its privacy law in decades.
Marketers have been adjusting to new regulations for data breach reporting and guidelines for meaningful consent. Across the border, California’s Consumer Protection Act (CCPA) came into effect, leaving many Canadian organizations concerned about its extra-territorial reach and hefty fines.
Join CMA for a morning conference to discuss some of these major privacy developments and assess how they impact your organization. Hear from government and privacy experts on where PIPEDA and the future of privacy is headed, and learn important tips to stay compliant and help your customers make informed choices about their personal data.
Registration and Networking Breakfast
Keynote: Building Trust in the Digital Economy
Towards a New Canadian Privacy Law
Following the release of Canada’s Digital Charter last year, the Government of Canada issued a set of a proposals to reform PIPEDA. Ministerial mandate letters have indicated plans to move forward with PIPEDA reform, including enhanced powers for the Privacy Commissioner and a new set of online rights for Canadians. Panel experts will offer insights on how marketers will be affected by these potential changes to privacy law, discuss how the changes need to align with evolving consumer expectations, and discuss how we can preserve the strengths of PIPEDA in light of the challenges faced by international frameworks like GDPR and CCPA.
Networking and Refreshment Break
Data Breach Do’s and Don’ts
Since the PIPEDA Breach of Security Safeguards Regulations came into force in Canada in November 2018, organizations have had to plan for and respond to data breaches with more care than ever before. Highlighting recent data breach cases, this session will offer you valuable do’s and don’ts, including tips on implementing an effective incident response program and applying the “real risk of significant harm” (RROSH) test.
Privacy and Emerging Tech
This session will discuss privacy risks and opportunities presented by the emerging technologies that are transforming marketing, including AI, blockchain, IoT, 5G and more. Expert panelists will discuss new marketing applications arising from these technologies, such as smart digital billboards and other methods of enhanced behavioural targeting and advertising, the privacy considerations they create, and how marketers can make the most of these opportunities while mitigating risks.
Closing Remarks and Networking