CMA Privacy

October 25, 2018
8:00 a.m. – 11:45 a.m.

CMA Members Early-Bird
(until October 4): $89

Non-Members Early-Bird
(until October 4): $139

Fogler, Rubinoff LLP
77 King Street West
Suite 3000
TD Centre North Tower
Toronto, ON
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2018 has seen many important privacy developments. Major announcements called for amending Canada’s private-sector privacy law and developing a national data strategy. The EU’s new privacy law went into force, leaving many Canadian organizations concerned about its extra-territorial reach and hefty fines. Canada’s privacy regulator also published guidelines on consent that describe important legal elements with which organizations are required to comply.

Join CMA for this morning conference to discuss some of these major privacy developments and assess how they impact your organization.


8:00 AM
Registration, Breakfast, Networking
8:30 AM
A State of the Nation Update from the OPC

Abubakar Khan
, Office of the Privacy Commissioner of Canada
9:15 AM
Session 1:
OPC’s Consent Guidelines – Understanding New Compliance Requirements

Sabrina Anzini, VP Legal, goeasy Ltd.
Michael Edwards, Director, Sussex Adrenaline

Moderator: James Smith, Chief Privacy Officer, Environics Analytics

The Guidelines on obtaining meaningful consent raise the bar distinctly for user control of personal data, focusing on the collection, use and disclosure of data in the digital economy. Going into force beginning of 2019, the guidelines address the challenges to privacy protection posed by advances in technology, including digital media, big data and artificial intelligence.  Our panel of experts will provide an overview of the requirements and analyse the ones which may be particularly challenging for organizations to implement.
10:00 AM
Refreshment Break
10:15 AM
Session 2:
GDPR & ePrivacy Regulations – Understanding the Impacts on Business

David Young, David Young Law
Bill Hearn, Foglers LLP

Moderator: Cheri Chevalier, Microsoft Canada

The GDPR is the most significant new data privacy regulation to be introduced anywhere in the world in many years. Its new requirements around personal data collection, processing and sharing have an unavoidable impact on data-driven programs that are used by so many of today’s brand marketers. While many marketers are still trying to assess the impacts of the GDPR, yet another European privacy regulation looms on the horizon. The ePrivacy Regulation could have significant impacts on the ways in which advertisers, publishers and marketers interact with EU data subjects electronically. Our panel will discuss how the GDPR has affected companies in Canada and EU since it has gone into force and provide insights into what to expect from the ePrivacy regulation.
11:00 AM
Session 3:
PIPEDA Reform – Overview of Suggested Amendments and Potential Impacts to Industry

Suzanne Morin, Vice President, Associate General Counsel, Québec, Sun Life Financial
Deborah Evans, Associate Chief Privacy Officer, Rogers

Moderator: Amanda Maltby, General Manager, Compliance and Chief Privacy Officer, Canada Post

Major announcements this year called for amending Canada’s private-sector privacy law and developing a national data strategy. A parliamentary committee called for amendments to privacy law, such as providing consumers with more transparency and giving the Privacy Commissioner additional enforcement powers. The Canadian government announced that it plans to develop a data strategy to address current consumer privacy concerns by finding the right balance between supporting innovation and protecting privacy interests. How could your business be affected by these potential amendments to privacy law? Our panel will analyse these developments and provides insights into the current national privacy debates.
11:45 AM
Closing Remarks & Networking

Who Should Attend

  • Marketers, agencies, CPOs, legal counsel, digital specialist and others who are working with privacy and consent  issues and its challenges.
  • Marketing executives seeking insight into enforcement and learn more on how GDPR will affect their marketing efforts.



Amanda Maltby Amanda Maltby
General Manager, Compliance and Chief Privacy Officer

As Canada Post’s General Manager, Compliance and Chief Privacy Officer, Amanda is responsible for organizational compliance in the areas of Privacy, Records Management, Official Languages, Anti-Money Laundering and Access to Information. She also oversees the corporate Code of Conduct and Business Ethics.

As Chief Privacy Officer, Amanda manages Canada Post’s activities related to employee and customer privacy, which includes an enterprise-wide accountability framework to ensure strong personal information protection and privacy compliance is in place to identify and mitigate risk, improve business performance and enhance trust in the Canada Post brand.

Prior to joining Canada Post, Amanda spent 20 years in the field of public affairs and communications in the public and private sectors.

Amanda is frequent commentator on privacy and information management issues. She is currently a member of the Board of Directors of the Canadian Marketing Association and Chairs the CMA’s Public Affairs and Data and Privacy Committees. She acts as an advisor to the Conference Board of Canada’s Council of Chief Privacy Officers and is an active member and regular speaker for the International Association of Privacy Professionals. Amanda is a graduate of Carleton University in Ottawa.


Abubakar Khan Abubakar Khan
Director, Business Advisory

Abubakar Khan is the Director of the Business Advisory Directorate at the Office of the Privacy Commissioner of Canada (OPC). He oversees the OPC’s Advisory Consultations and Proactive Engagements with businesses, conducted pursuant to the Personal Information Protection and Electronic Documents Act (PIPEDA), as well as the OPC’s Outreach and Stakeholder Relations activities relating to the private sector.  

Prior to joining the OPC, Abubakar served as the Assistant Superintendent at Industry Canada’s Office of the Superintendent of Bankruptcy, where he managed various programs and services relating to the Bankruptcy and Insolvency Act (BIA) and the Companies’ Creditors Arrangement Act (CCAA).

He has also administered revenue programs, working for Canada Revenue Agency (CRA) and the Federal Board of Revenue (FBR), Government of Pakistan. Abubakar is CIPP/C certified and licensed as an insolvency and restructuring professional.


Suzanne Morin Suzanne Morin
Vice President, Associate General Counsel, Québec

In September 2015, after more than 20 years in the communications industry, spanning Stentor, the Bell Canada family including a brief stint as BlackBerry’s first global privacy officer, Suzanne shifted industries and joined Sun Life Financial Canada. She is now responsible to lead the team providing legal support to the business in Québec combined with overall leadership for privacy at Sun Life and its subsidiaries worldwide.

Since her call to the Bar, Suzanne has been working in the areas of privacy, copyright, communications and electronic commerce generally, including areas such as network neutrality, lawful access, unsolicited bulk email or spam, jurisdiction, consumer protection and online child exploitation.

A big believer in giving back to the community, she continues to be involved with many organizations including the Canadian Bar Association’s National Privacy and Access Law Section, the Canadian Center for Child Protection and MediaSmarts, a leader in media and digital literacy. Suzanne was an appointed member of the board of the Standards Council of Canada for over a decade and was a member of the Canadian Spam Task Force. 

She speaks frequently at Canadian and international conferences and is an Advisory Board Member and occasional contributor to the Internet and E-commerce Law in Canada and the Canadian Privacy Law Review.


Deborah Evans Deborah Evans
Associate Chief Privacy Officer

Deborah is the Associate Chief Privacy Officer at Rogers Communications. She is responsible for privacy across all lines of business, where she advises on how innovation can co-exist with regulatory and legislative requirements. Deborah holds a BA (Hons) in Politics from Brock University; and a Masters of Public Affairs, from Carleton University. She is a member of Canadian Marketing Association’s Privacy Committee and Chair of the CWTA’s Privacy and Security committee. She also holds the CIPP/C designation.


Sabrina Anzini Sabrina Anzini
Vice President, Legal and Chief Privacy Officer

Sabrina is the Vice President, Legal and Chief Privacy Officer of goeasy, Ltd, having joined goeasy in 2017. Prior to goeasy, Sabrina provided global legal, privacy and strategic advice for LoyaltyOne, Co. She also spent a number of years working for federal cabinet ministers at several government ministries and served as General Counsel to the Office of the Prime Minister of Canada.  Sabrina holds a Master of Laws degree from the University of Ottawa, Juris Doctor and Bachelor of Arts degrees from Western University and an Honors Business Administration from the Richard Ivey School of Business at Western University.

Sabrina is a member of the Executive of the Canadian Bar Association Privacy and Access Section, the Canadian Marketing Association’s Privacy and Data Advisory Committee and holds the following designations from the International Association of Privacy Professionals (IAPP):  CIPP/C, CIPP/US, CIPP/E, CIPM, and has been awarded the Fellow of Information Privacy (FIP) designation for her global privacy leadership.


Bill Hearn Bill Hearn

Bill is an experienced business lawyer with deep expertise in specific areas of regulatory law and policy.  He advises clients on compliance with the laws relating to competition, privacy & data protection, international trade (i.e., export and import controls, economic sanctions, and remedies), procurement and transportation (mainly marine and rail). Working together with EU counsel, Bill has advised many Canadian companies on how to comply with the GDPR.  For many years, Bill has been recognized in Chambers, Lexpert and Best Lawyers as a leading Canadian lawyer. In 2018, Lexpert recognized Bill as one of the country's top US-Canada cross border regulatory lawyers. He was called to the Ontario Bar in 1988 and is a graduate of the University of Toronto (B.A. 1983 and LL.B. 1986) and Cambridge University (LL.M. 1989). For more information, please see Bill's online bio at


James Smith James Smith
Chief Compliance and Privacy Officer

As Chief Compliance and Privacy Officer at Environics Analytics, James Smith focuses on corporate privacy, security, auditing, data governance and compliance requirements. James brings to the position both business expertise and a strategic understanding of technology, data, and analytics. A seasoned executive, he has over 30 years of experience building relationships and leading complex technology, CRM and data initiatives for customers in the financial services, marketing, retail, loyalty, government and automotive sectors. Prior to joining Environics Analytics, James held a Global role as Vice President of Data Strategy and Data Governance at The Marketing Store Worldwide. He is a certified Project Management Professional (PMP), Certified Information Privacy Manager (CIPM), board member of TDWI (Transforming Data with Intelligence), and a member of the Canadian Marketing Association’s Privacy Committee, International Association of Privacy Professionals and Brock University, Centre for Business Analytics Advisory Committee.


David Young David Young

David is Principal at David Young Law, a privacy and regulatory counsel practice.  He has been advising clients on privacy issues since prior to the enactment of Canada’s private sector privacy laws. 

He advises both private and public sectors on all aspects of privacy law including compliance procedures, consent, data sharing, employee privacy, personal health information, security, breach response and access to information.  David advises on marketing matters including digital advertising, anti-spam, social media and food and drug law.  His practice also includes corporate regulatory compliance. 

David is a co-author of Canadian Advertising and Marketing Law (Carswell) and Marketing Communications Services Agreement – Commentary and Model Agreement 5th ed. (Association of Canadian Advertisers). 

David is the 2015 recipient of the Ontario Bar Association’s Karen Spector Memorial Award for Excellence in Privacy Law.  He is recognized as a ranked lawyer in the Canadian Legal Lexpert Directory, Chambers & Partners 2018 Canada Guide and The Best Lawyers in Canada. David is a member of the Canadian Marketing Association’s Ethics and Standards Committee. 


Cheri Chevalier Cheri Chevalier
Worldwide Sales Lead, Marketing Solutions

Cheri leads an international team of marketing specialists who help customers digitally transform their marketing practices through the use of Microsoft and Adobe technology.She is the former lead of the Modern Workplace business at Microsoft Canada, responsible for managing the marketing and operations of Microsoft 365 (which includes Office, Windows, security, and intelligent communications solutions).

Cheri has also served as the CMO at Microsoft Canada and leader of its Central Marketing Organization. In this role she was responsible for marketing across Microsoft’s commercial and consumer audiences, including the management of integrated marketing communications, digital and social, data/analytics, events, and marketing operations.

Cheri has been recognized within and beyond Microsoft for her strategic marketing and leadership skills, including a landing a spot on Marketing Magazine’s Top 30 Under 30 list, and receiving Microsoft’s Chairman Award, the highest award given to employees globally.

She has served as vice chair of Halton Food for Thought, a charity that helps students develop to their full potential by providing inclusive access to nutritious foods, and has been active member of the Canadian Marketing Association (CMA) for the past 6 years serving both on its Brand Council and as a Co-Chair for the CMA Awards.  She currently sits on the University of Waterloo's Campaign Planning Committee in support of the UW’s 2020 Strategic Plan. 

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