1:00 PM – 3:00 PM ET
Trust and transparency is crucial to the customer experience. As Privacy Awareness Week wraps up in Canada, we are bringing Canada’s marketing community together to discuss the privacy impact of data-driven marketing, and how marketers can stay within the rules.
Marketers need to be nimble to adapt to changing rules, as Canada ushers in the new Consumer Privacy Protection Act (CPPA) and provinces update their own privacy frameworks.
At the same time, the pandemic has underscored the importance of data and spurred a digital transformation, with organizations engaging with consumers online more than ever before.
Join us for a two-hour virtual morning event to discuss these and other recent privacy developments, and what they mean for marketers looking to embrace the benefits of data while maintaining consumer trust.
- Hear from top government and privacy experts on what Canada’s new CPPA will mean for marketers, and how they can prepare for changes to marketing rules across the provinces.
- Learn tips and practical guidance to meet the challenges of privacy compliance while growing and deepening relationships with customers – from online behavioural advertising to using geolocation data.
- Gain insights about how international rules, such as the EU’s GDPR and California’s CCPA, affect Canadian marketing practices.
Closing Remarks and Q&A