CMAprivacy Morning Event Series

October 20, 2020
10:00 a.m. – 12:00 p.m. ET

Members: Free
Non-Members: $49


Canada Post     delvinia   inbox marketer

Reader's Digest    pavliks


Research shows that trust and transparency are crucial to the customer experience, especially when it comes to how personal data is being collected, used and shared. Join us to discuss the privacy impact of data-driven marketing, and how you can stay within the rules.

The last year has seen many important privacy developments. Canada is facing the most significant changes to PIPEDA, its private sector privacy law, in decades. Across the provinces, yet more legislative reform may be on the horizon as the B.C., Quebec and Ontario governments embark on modernizing or introducing their own private sector privacy laws.

At the same time, the pandemic has underscored the importance of data and spurred a digital transformation, with companies collaborating to leverage data for good and engaging online more than ever before.

Globally, California’s Consumer Privacy Act (CCPA) came into effect and the EU’s General Data Protection Regulation (GDPR) had its second anniversary, with many Canadian organizations continuing to be concerned about their extra-territorial reach and hefty fines.

Join us for a two-hour virtual morning event to discuss these and other recent privacy developments, and what they mean for marketers looking to embrace the benefits of data while maintaining consumer trust.

Attendees will:

  • Learn about research on consumer attitudes towards privacy, and how they have shifted during the pandemic.
  • Hear from top government and privacy experts on where the law is headed.
  • Learn tips and practical guidance for marketers to meet the challenges of privacy compliance while growing and deepening relationships with customers.
  • Gain insights about how international developments, such as the EU’s GDPR and California’s CCPA, affect Canadian marketing practices.


10:00 AM
Opening Remarks
10:05 AM
What Canadian Consumers Think

Deepen your relationships with customers by giving them what they want. The data-driven economy is a game-changer, offering significant benefits to Canadians, but also raising questions about how personal data is being collected, used and shared.

This panel will explore the latest research on Canadian consumer perspectives towards privacy among different stakeholder groups, and what this means for marketers looking to build consumer trust. It will also explore whether consumers’ privacy expectations have shifted coming out of the pandemic, especially when it comes to the use of geolocation data.

Suzanne MorinSuzanne Morin (Moderator)
VP, Enterprise Services Compliance & Chief Privacy Officer

In 2015, after more than 20 years in the communications industry, Suzanne shifted industries and joined Sun Life Financial. She has led the team providing legal support to the business in Québec combined with overall leadership for privacy at Sun Life and its subsidiaries worldwide. In April 2019, Suzanne moved into a newly created role with accountability for creating a compliance structure for Enterprise Services while continuing her global work as Chief Privacy Officer.

A big believer in giving back to the community, she continues to be involved with many organizations including the Canadian Bar Association’s National Privacy and Access Law Section, the Canadian Center for Child Protection and MediaSmarts, a leader in media and digital literacy. Suzanne was an appointed member of the board of the Standards Council of Canada for over a decade and was a member of the Canadian Spam Task Force. 

10:35 AM
Six Key Things a CMO Needs to Know about Privacy Rules

Panel experts will distill six key things you need to know about Canadian marketing rules, and their top tips to ensure a compliant data-driven marketing strategy.

The session will also explore the practical impacts on Canadian marketers of rules in other jurisdictions, such as the EU’s GDPR and California’s CCPA.

Amanda  MaltbyAmanda Maltby
General Manager, Compliance and Chief Privacy Officer

As Canada Post’s General Manager, Compliance and Chief Privacy Officer, Amanda Maltby is responsible for corporate compliance in the areas of Privacy, Information Management, Official Languages, Anti-Money Laundering and Access to Information and oversees the Corporation’s Code of Conduct and Whistleblowing program. Prior to joining Canada Post in 2007, Amanda held executive roles in the public and private sectors including Ipsos-Reid Public Affairs, Finance Canada, Foreign Affairs and the Canadian Marketing Association. A recognized expert in privacy and data protection, Amanda is currently a member of the Board of Directors of the Canadian Marketing Association and chairs the CMA’s Public Affairs and Data and Privacy Committees. She acts as an advisor to the Conference Board of Canada’s Council of Chief Privacy Officers and is an active member and regular speaker for the International Association of Privacy Professionals. Amanda is a graduate of Carleton University in Ottawa. 


Chris ArrendaleChris Arrendale
Chief Privacy Officer

Chris Arrendale has over 16 years of experience in email marketing technology and software. His expertise includes insights into the email industry’s largest ISPs and is backed by extensive knowledge in industry-leading webmail providers, spam filter providers, reputation management strategies, and deliverability consulting best practices. He has traveled extensively as a marketing speaker, author, and software consultant.

He has worked with clients all over the world solving deliverability and compliance issues. Chris recently authored a book on email deliverability, privacy, and compliance titled "Deliverability Inferno".


Suzanne CostaSuzanne Costa
Chief Operations Officer

Suzanne is no stranger to growing companies.

Prior to joining Delvinia, she spent more than eight years transforming Research Now into one of the largest global leaders in data capture. Taking inspiration from her entrepreneurial father, she helps companies build the talent and operational foundation needed to inspire, innovate and commercialize quality products.

Her deep interest in identifying and developing leaders is rooted in authenticity—guiding people to become the authors of their own careers. For Delvinia, that means nurturing the talent needed to innovate the market research industry in ways we’ve yet to imagine.

Outside of the office, Suzanne is an ardent supporter of the Toronto Humane Society. She and her husband are the proud owners of two frisky cats, Leonard and Josie, and one lovable dog, Pepe.

11:05 AM
Keynote Presentation from the Privacy Commissioner of Canada

Daniel TherrienDaniel Therrien
Privacy Commissioner

Daniel Therrien was appointed Privacy Commissioner of Canada on June 5, 2014 after three decades serving Canadians as a lawyer with various federal departments where human rights issues were important.

Commissioner Therrien has said that the over-arching goal of his mandate is to increase the control Canadians have over their personal information. Shortly after his appointment, Commissioner Therrien was plunged into the debate over a new cyberbullying bill, legislation to reform Canada’s federal private sector privacy law and a review of the RCMP’s lawful access practices. He has also championed privacy rights in the public debate over national security and public safety, and led research and investigations into privacy issues that go to the heart of consumer trust and confidence. Commissioner Therrien has identified new strategic privacy priorities and strategic approaches that will guide the Office of the Privacy Commissioner of Canada’s work in the coming years, and has spoken publicly on a range of privacy issues throughout Canada and around the world. He values collaboration and consultation and works with public and private sector stakeholders, academia, civil society organizations, consumer groups and individuals to help improve privacy protections for Canadians.

Commissioner Therrien holds a Bachelor of Arts and a Licence en droit from the University of Ottawa. He was called to the Quebec Bar in 1981.

11:20 AM
Towards a New Canadian Privacy Law

The Government of Canada plans to move forward with updates to Canada’s privacy law, PIPEDA. At the same time, provincial governments in Quebec and BC are reforming their own private sector privacy laws. Panel experts will offer insights on the changes to come and what this means for marketers looking to stay resilient and prepared.

Daniel TherrienDeborah Evans (Moderator)
Chief Privacy Officer

Deborah Evans is the Chief Privacy Officer at Rogers Communications, responsible for privacy across all lines of business, and Rogers’ relationship with the Office of the Privacy Commissioner and the CRTC Enforcement Branch. During her time at Rogers she has also overseen the company’s compliance with the implementation of the CRTC Wireless Code of Conduct, represented Rogers at numerous regulatory proceedings and government hearings, and held the position of Ombudsperson. Deborah holds a Bachelor of Arts (Honours) from Brock University and a Masters of Public Affairs from Carleton University.  She is the Chair of the CWTA Privacy and Security Committee, a member of Canadian Marketing Association’s Privacy Committee, former Chair of the CWTA’s Recycling Committee, and former member of the CWTA Accessibility Committee.

David ElderDavid Elder


David Elder is Chair of the Privacy & Data Protection and Communications practice groups at Stikeman Elliott LLP, where he also serves as the firm's Chief Privacy Officer.  He provides privacy and marketing compliance advice to a wide range of Canadian and international businesses, including with respect to managing data breaches and navigating privacy issues arising in M&A transactions.  He has also been an active participant in legislative and policy developments respecting privacy. Based in Ottawa, he has over 25 years of experience gained in private practice, government and corporate settings.

11:50 AM
Closing Remarks


The ABER Group    kaiser lachance    Triangle     reality engine

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