CMAb2b - Align sales and marketing to boost ROI and out-innovate competition

April 15, 2020
8:00 a.m. – 11:30 a.m.

Members: $99 (Reg. $149)
Non-Members: $199 (Reg. $249)

Early Bird Ends March 26

Location:
Downtown Toronto

Overview

B2B marketers are still struggling to create customer-centric experiences through personalized messaging and meaningful client journeys. While marketing technology transformation has enabled major improvements for marketers in this area, the art of marketing and advancement of the client agenda remains critical to success. We will address how today’s B2B marketer collaborates with sales to marry the art and science of modern marketing to drive positive customer experiences.

Agenda


8:00 AM	Breakfast & Networking

8:25 AM	Opening Remarks

8:35 AM	Presentation

9:15 AM	Presentation

9:55 AM	Networking Break

10:05 AM	Presentation

10:45 AM	Presentation

11:20 AM	Closing Remarks & Networking

See who attended last time

Title	Company
Digital Marketing Director	Camoplast Solideal
Strategic Marketing Supervisor	3M Canada
Marketing Services Supervisor	3M Canada
Marketing Manager	3M Canada
Marketing Supervisor	3M Canada
Senior Program Analyst	Accessibility Directorate of Ontario
Program Advisor	Accessibility Directorate of Ontario
Marketing Manager	Acklands-Grainger
Director of Marketing & Communications	ADP Canada
Marketing Manager	ADP Canada
Director, Digital Marketing	ADP Canada
Banking Manager	ADP Canada
Vice President	Agency59
President	Agency59
Social – CRM Consultant	Agency59
Account Supervisor	Agency59
Sr. Marketing Communications Manager	Agency59
Director, Knowledge Development	Aimia
Vice President, Customer Strategy	Aimia
General Manager, Corporate Reputation, Canada	Aimia
Marketing Manager	Akendi
CEO	Alexa Translations
Business Development Specialist	Alexa Translations
Vice-President & General Manager, Small Business Services Canada	Amex Bank of Canada
VP Production/Group Publisher	Annex Business Media
CEO & Founder	Architech
VP of Solutions	Architech Solutions Consulting Services Inc
Brand Manager	Ariad Communications
VP, Marketing	B2B Bank
AVP, Product Development & Management	B2B Bank
Senior Manager, Channel Management	B2B Bank
AVP, Marketing & Communications	B2B Bank
Director, Business Marketing	Bell Canada
Manager, Marketing	Bell Canada
Sr. Manager, Event Marketing	Bell Mobility
Manager, Commercial Marketing	BMO Bank of Montreal
Executive Vice President, Marketing	Bond Brand Loyalty
Account Director	Bond Brand Loyalty
Marketing Coordinator	Bond Brand Loyalty
Vice President, Strategic Development	Bryan Mills Iradesso
Vice-President, Client Services and Engagement	Bryan Mills Iradesso
Vice President, Sales and Marketing	Bullfrog Power
Communications & Livestock Co-ordinator	Canada's Outdoor Shows LP
President	Canada's Outdoor Shows LP
Partner Marketing Manager:	Cisco
Program Manager	Cisco Systems Canada Co.
Director, Mid-Market Marketing	Cisco Systems Canada Co.
Vice-President, Marketing	Cisco Systems Canada Co.
Marketing Manager	Cisco Systems Canada Co.
Co-Founder	CloudExchange
Group Director	Cossette
Strategic Planner, Digital	Cossette
Client Insight Lead, Enterprise Market Research	Deere & Company
Director, Marketing	Dell Canada
Senior Manager	Deloitte
Leader, Canada Channel Marketing	Dun & Bradstreet Canada
Account Director	Environics Analytics
Founder & Managing Partner	Fidelum Partners
Principal Consultant	Fidelum Partners
Strategic Marketing Manager	GE Capital
Chief Marketing Officer	GE Digital Energy
Senior Product Marketing Manager	GE Digital Energy
Founder & Chief Technology Officer	Hearsay Social
Co-Founder & CEO	Highline
Marketing Manager, Referred Channel	HomEquity Bank
Marketing Manager	HomEquity Bank
Solution Engineer	Hybris Canada Inc
Creative Director	Hydrogen Creative Inc.
Vice President - Marketing & Sales	Hydrogen Creative Inc.
Director, Smarter Solutions Canada	IBM Canada
Manager, Demand Programs	IBM Canada
Communications Coordinator	IGNITE Student Union
Coordinator, Communications	IGNITE Student Union
President	Informco Inc.
Director Demand & Field Marketing North America	Iron Mountain
C.E.O.	JAN Kelley Marketing
Advertising & Promotions Supervisor	John Deere Canada ULC
Marketing Manager	Manitoulin Group of Companies
Marketing Communications Specialist	Manitoulin Group of Companies
Marketing Analyst	Manitoulin Group of Companies
Marketing Manager	Manulife
Associate Publisher	Marketing Magazine
Managing Director	Mayor Wilson D-Institute
Founder & Partner	Mayor Wilson D-Institute
Chief Marketing Officer, Canada	MDC Partners Inc.
Head of Public Relations	Microsoft Canada
Managing Director	Mindshare Canada
Sales Marketing Manager	Ministry of Citizenship, Immigration & Internation
Chief Marketing & Strategy Officer	Northstar
Account Director	Ogilvy & Mather
Managing Director	OgilvyOne Worldwide
Account Director	OgilvyOne Worldwide
Associate Media Director	OgilvyOne Worldwide
Marketing Specialist	Ontario Power Authority
Specialist, Marketing	Ontario Power Authority
Regional Field Marketing Director	OpenText
Senior Director, Account Development	OpenText
Manager - Account Development	OpenText
Account Development Representative	OpenText
Regional Field Marketing Manager	OpenText
Account Executive	OpenText
Manager, SMB Engagement Marketing	PayPal Canada
Senior Manager, Marketing Planning	PayPal Canada
IT Manager	Pitney Bowes Canada
Marketing Events Manager	PlanetPro
Marketing & Communications Manager	Precision BioLogic
President	Promotion Resource Group
Field Marketing Manager	Purolator Canada Inc.
Director, Marketing	Purolator Canada Inc.
Marketing Specialist	Purolator Canada Inc.
Strategy Manager	Purolator Inc.
Chief Innovation Officer	Quarry
Director, Client Results	Quarry
President	Quarry
Channel Marketing	Rogers
Manager, Marketing Campaigns & Programs	Rogers
Segment Manager	Rogers Communications Inc.
Senior Vice-President, Digital Marketing	SAP Canada
Head of Marketing	SAP Canada
Director, Enterprise Marketing	SAP Canada
Field Marketing Manager	SAS Canada
Digital Marketing Specialist	SAS Canada
Director, Field Marketing	SAS Institute (Canada)
Field Marketing Manager	SAS Institute (Canada)
Field Marketing Coordinator	SAS Institute (Canada)
Account Executive	Second City Communications
Vice-President	Second City Communications
President & CEO	SiriusDecisions Canada Inc.
Manager, Channel and Solutions Marketing	Softchoice Corporation
Corporate Marketing Coordinator	Sovereign General Insurance Company
Communications Coordinator	Sovereign General Insurance Company
Co-Founder & Chief Evangelist	SqueezeCMM
President	Staples Advantage Canada
National Director, Marketing, eCommerce & Communications	Staples Advantage Canada
Director, Marketing	Superior Propane
Senior Marketing Manager	Superior Propane
SVP, Business & Consumer Solutions Group	TC Media
Associate Manager, Marketing Planning	TD Bank
Sr. Marcom Manager	TELUS
Sr. Marketing Communications Manager	Telus
Marketing Communications Manager, Social Media	Telus
Senior Marketing Communications Manager, Social Media	Telus
Marketing Communications Manager	Telus
Manager, Small Business Marketing	TELUS
Director of Client Services	The ALEA Group Inc
Managing Director	The Cargo Agency
Manager, Marketing Services	The Globe and Mail
Director, Dealer Division & B2B	The Source
Sr. Specialist, Canada	Vistaprint
Vice-President, Marketing	Xerox Canada Ltd.
Executive Vice-President, Director of Business Development - Global New Business	Young & Rubicam (Y&R)