CMAb2b - Align sales and marketing to boost ROI and out-innovate competition

Organizations are investing heavily and competing fiercely to acquire customers and create enduring relationships. Recognizing that all customers are unique, leading companies are experimenting with increasingly differentiated communication and promotional strategies to win. This session will explore how organizations perfect their direct marketing outreach and which tools they use to plan, test, and react to the evolving marketing environment.

Today 82% of business buyers say that a great experience with one brand raises their expectations of every brand, and so as marketing leaders we are at the forefront of transforming our brands to meet this ever-increasing demand.

In our latest and biggest yet state of the world of all things marketing, we surveyed 4,500 B2B marketing leaders from every continent, spanning every industry, and from small businesses to global brands, to get their pulse on the new decade of marketing.

In this new era, we have exciting innovative technologies like 5G and Blockchain, new challenges with data and AI, plus all the constant challenges with our organizations, marketing channels, analytics, and personalizing customer experiences to deliver on the growth mandate we are all tasked with. We do all this in the midst of a trust crisis between customers, brands, and governments, and facing new regulations like GDPR and CCPA.

Join us as we share the latest insights from the trailblazers that can help you transform your marketing strategy and campaigns and compete successfully in the new decade ahead!

Chris Jacob
Director, Product Marketing
SALESFORCE

Chris leads product marketing for the Marketing Cloud platform, as well as CMO thought leadership at Salesforce. He has been with Salesforce for 6 years, based in New York. Marketing Cloud provides a platform and ecosystem for marketers to deliver relevant, personalized journeys across channels and devices — enabling them to deliver the right message, at the right time, throughout all phases of the consumer relationship. Marketing Cloud includes integrated solutions for journey management, email, mobile, social and web marketing, digital advertising, audience segmentation, personalization, content, and data management.

Chris has founded and been a part of technology companies for many years across the globe, of which three have successfully exited. This includes a first exit as a founder in 2005 of an IT services firm and as a key team member to Adobe in 2011. He has presented at events like SxSW, SMSS, LinkedIn Summit & Dreamforce, been covered in publications like Forbes, The Guardian and AdExchanger and been a guest lecturer at the University of Maryland. Beyond the office he is a passionate advocate for US Immigration founding the “Live & Work in America” portal and authoring the book “How to Live, Study and Work in America” in 2012.