CMAb2b | Morning Event Series (Virtual)

Today 82% of business buyers say that a great experience with one brand raises their expectations of every brand, and so as marketing leaders we are at the forefront of transforming our brands to meet this ever increasing demand. In our latest and biggest yet state of the world of all things marketing, we surveyed 4,500 B2B marketing leaders from every continent, spanning every industry, and from small businesses to global brands, to get their pulse on the new decade of marketing. In this new era we have exciting innovative technologies like 5G and Blockchain, new challenges with data and AI, plus all the constant challenges with our organizations, marketing channels, analytics, and personalizing customer experiences to deliver on the growth mandate we are all tasked with. We do all this in the midst of a trust crisis between customers, brands, and governments, and facing new regulations like GDPR and CCPA. Join us as we share the latest insights that can help your organization navigate uncertainty to stabilize your operations, get back to a new normal of work, and head towards business growth.

Chris Jacob
Director, Product Marketing
SALESFORCE

Chris leads product marketing for the Marketing Cloud platform, as well as CMO thought leadership at Salesforce. He has been with Salesforce for 6 years, based in New York. Marketing Cloud provides a platform and ecosystem for marketers to deliver relevant, personalized journeys across channels and devices — enabling them to deliver the right message, at the right time, throughout all phases of the consumer relationship. Marketing Cloud includes integrated solutions for journey management, email, mobile, social and web marketing, digital advertising, audience segmentation, personalization, content, and data management.

Chris has founded and been a part of technology companies for many years across the globe, of which three have successfully exited. This includes a first exit as a founder in 2005 of an IT services firm and as a key team member to Adobe in 2011. He has presented at events like SxSW, SMSS, LinkedIn Summit & Dreamforce, been covered in publications like Forbes, The Guardian and AdExchanger and been a guest lecturer at the University of Maryland. Beyond the office he is a passionate advocate for US Immigration founding the “Live & Work in America” portal and authoring the book “How to Live, Study and Work in America” in 2012.

Lesley Gunn (Moderator)
Head of Marketing
CONNOR, CLARK, & LUNN FINANCIAL GROUP

Lesley is the Head of Marketing at Connor, Clark and Lunn Financial Group where she is responsible for the leadership and delivery of the firm’s marketing strategy and initiatives. With over 20 years of progressive sales and marketing experience, Lesley has helped organizations increase their revenue by creating client centric marketing and sales programs.

A proven leader, Lesley leverages her knowledge and experience to accelerate brand impact and return on investment, and navigate the changing digital marketing landscape. Lesley is passionate about developing the next generation of marketing talent and exploring the endless possibilities within the realm of marketing.

Outside of work, Lesley can be found either in a rink or in her car on the way there. 

Barb Storey
Senior Manager, Marketing
CANADIAN CANCER SOCIETY

Barb has recently joined the Mass Marketing team at Canadian Cancer Society, after an organizational amalgamation with Prostate Cancer Canada where she was the Director of Direct Marketing and oversaw the national mail and digital programs.

Barb is a seasoned fundraising and marketing professional with 20 years experience in the not-for-profit sector including senior roles with Heart & Stroke Foundation and Sinai Health Foundation.  Her focus is direct mail and digital campaigns, data analytics and project management.  Passionate about healthcare and donor experience, Barb is happiest when she can use data to drive deliberate growth and exceed donor’s expectations.

Barb is a graduate from York University, holds her CFRE and is a proud CM.

Mike Badour
General Manager Smartmail Marketing and Partner Solutions
CANADA POST

Mike is an experienced executive and expert change agent with proven success in driving substantial business growth for both businesses and clients. With over 25 years of executive experience, Mike delivers leading strategic and lasting organizational change while creating a positive customer experience across private, public, and international sectors. Over the last 7 years, he has been leading the Postes Canada Post Smartmail Marketing evolution, which has allowed him and his team the privilege of working with executive marketing clients across North America to develop marketing strategies and introduce solutions to support the key customer and marketing needs of their diverse business partners.