8:00 a.m. – 11:30 a.m.
Early Bird Pricing
Ends Oct 9th 11:59pm ET
Members: $99 (Reg. $139)
Non-Members: $199 (Reg. $239)
The Globe and Mail Centre
351 King Street East,
Get future-ready. For the fourth-year running, CMAfuture will inspire and inform you with concepts and ideas to stay ahead and empower you for what is to come. Get hands-on with the most innovative tools of today and the technology of tomorrow.
Agenda & Speakers
Breakfast and Networking
AM/FM Radio Innovation and Technology Power Consumer and Advertiser Engagement
Chief Insights Officer
CUMULUS MEDIA | WESTWOOD ONE
AM/FM continues to surprise brands and their agencies with its resilience and continued consumer relevance. The following trends and innovations will be explored:
Meet Pierre Bouvard
Previously, Pierre was SVP of Sales for TiVo Research & Analytics where he led cross-media targeting and measurement engagements for Procter & Gamble, Comcast, Turner Broadcasting, and NBCU. As President of Sales and Marketing for Arbitron Inc., Bouvard launched Arbitron's Portable People Meter (PPM) and created the out-of-home and custom research divisions.
The Future of Conversational Commerce
VP, B2B, Partner and Product Marketing
The Future of Conversational Commerce thought leadership study will focus on the evolving role of voice assistants in consumers’ lives. Capturing perspectives among current users, intenders and rejecters, this study explores the benefits and utility of voice assistants as their role becomes increasingly conversational and consultative in the household; unpacks trade-offs consumers are and are not willing to make around privacy for the sake of voice-driven convenience; and how these devices are redefining interactions with brands, retailers and payment providers.
Meet Kobi Gulersen
The Power of Social Capitalism
Vice President, Business Solutions Marketing
In a world focused on benefits, short term revenues and EBITDA, how do restore trust in the marketing industry? Done properly and responsibly, social purpose can bring a whole new meaning to your brand.
But beyond the nice words and beautiful pictures, companies have to make sure their campaigns are backed up by concrete actions that bring real change to the world. To help you prepare, Tony will talk about how good business and doing good can be mutually inclusive.
Meet Craig Thornton
Known for his entrepreneurial spirit, passion for growth and ability to drive large cross-functional change management programs, Craig has mentored numerous TELUS team members throughout their progression into leadership positions within the organization.
Prior to joining TELUS, Craig held various leadership roles in the high-tech sector and owned a small business which he sold in 2006. Craig holds a Bachelor of Electrical Engineering and Master of Engineering from McMaster University. Craig lives in Toronto with his family.
Closing Remarks & Networking