CMAfuture Morning Event

November 1, 2017
8:00 a.m. – 10:30 a.m.

CMA Members: $89
Non-Members: $129
Scotiabank Theatre Toronto
259 Richmond Street West
Toronto, ON M5V 3M6
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Google    Telus   N Logic   

Bright Works    Captivate    Captivate   Aber Group    Ariad    Cision   



CMAfuture is back! As a marketer faced with new technologies, landscapes and experiences, get future ready. Stay ahead of what's to come and empower yourself with the right knowledge and tools.

  • Learn the skillset needed to survive as marketers in a data automation world
  • Prepare your brand in an increasingly digitally complex and competitive landscape
  • Discover how to anticipate and deliver on consumer needs in every micro-moment

Immerse yourself in the latest technologies, network with like-minded marketers and get inspired by future-forward thinkers.

Agenda & Speakers

8:00 AM
Breakfast & Networking
8:30 AM
Will Marketing survive the Fourth Industrial Revolution?
Craig Thornton
Vice President, Business Mobility Solutions

The emergence of a.i., big data, IoT and users’ demand for personalized experience has implications for the whole value chain, from product to end-user. Marketing is no exception. With data automation, marketing will soon be featured in museums. What is the skillset needed to survive as marketers? How can organizations adapt to this new reality? Our presenter will talk about the importance of transforming the marketing function for the future and how senior leaders play a critical role in driving this innovative shift.

Meet Craig Thornton

Craig Thornton is the Vice President of Business Mobility Solutions at TELUS.  He is responsible for business wireless product and pricing as well as the cloud-based unified communications portfolio.

Prior to joining TELUS, Craig held various leadership roles in the high-tech sector and owned a small business which he sold in 2006. Craig holds a Bachelor of Electrical Engineering and Master of Engineering from McMaster University.

Craig lives in Toronto with his family. 

8:55 AM
What does the future look like for data driven marketers?
David Phillips
President and COO

The entire media landscape continues to undergo a paradigm shift driven by technology adoption and alternative platforms of content consumption. Upcoming changes include the introduction of new approaches to proven media like TV, including programmatic ad buying, increased targeting capabilities and richer audience measurement via set-top box data. These changes will result in opportunities and pitfalls for brands. Brands prepared with the resources to make better data driven decisions will gain the most in the new media paradigm.

But how can a brand be better prepared? How can a brand be certain that it’s doing the absolute best in an increasingly digitally complex and competitive landscape? We suggest two ways this may be achieved – by looking inward at whether the advertising strategy is having the impact you’ve invested in, and by looking outward at your competitors’ strategies.

In this session, we will inspire you to think differently about what your future looks like along with sharing some of the latest tools and developments in the broadcast industry, examples of innovative data integrations across broadcast, social and digital, and tips on how brands can begin to prepare today by ratcheting up their fundamental data marketing capabilities

Meet David Phillips

David Phillips is President and COO of NLogic.  NLogic is privileged to work with Canada’s largest broadcasters, advertising agencies, and advertisers helping them make sense of their audiences, campaigns and programming through software and data.  David is a frequent speaker at industry conferences on a wide range topics related to data, next generation broadcast advertising and future trends.

9:40 AM
Networking Break
9:55 AM
Marketing in the Age of Assistance
Kristina Elkhazin
Industry Head, Retail

Today's consumer can get exactly what she wants, instantly and effortlessly. This is having a profound impact on the world of marketing, as people increasingly expect brands to anticipate and deliver on their needs in every micro-moment. In this session, Kristina Elkhazin will share how leading marketers are partnering with Google to create fast, frictionless experiences that grow their brands. 

Meet Kristina Elkhazin

As Head of Industry for Retail at Google Canada, Kristina works with the country's largest retailers and their agencies to help them understand how technology can drive more sales, build stronger brands and advance customer relationships. A graduate of the Queen’s School of Business with an Honours Bachelor of Commerce, Kristina realized early in her career that she’d be pursuing Retail as a full time career. After working for a few years in Toronto, Kristina moved to New York to complete a degree from the Fashion Institute of Technology. She has built her career in Retail with over 10 years of experience in various disciplines including promotions, merchandising, planning, and marketing.

Now back in Toronto living with her family, Kristina is passionate about the future of Marketing and Retail in Canada.

10:50 AM
Closing Remarks & Networking