8:00 a.m. – 11:00 a.m.
CMA Members Early-Bird (until October 10, 11:59pm ET): $89
Non-Members Early-Bird (until October 10, 11:59pm ET): $139
Get future-ready. For the fourth-year running, CMAfuture will inspire and inform you with concepts and ideas to stay ahead and empower you for what is to come. Get hands-on with the most innovative tools of today and the technology of tomorrow in the highly-attended Technology Showcase that will spark ideas for future success.
Breakfast and Networking
5G and the supercharged marketing of the future
From bitcoin to blockchain to virtual reality, the arrival of 5G will further accelerate tech developments and shake up marketing like never before. Not only will it radically transform our lives in the coming years, it’s expected to create huge opportunities that will profoundly affect business operations.
How will you leverage its full market potential? Beyond the possibilities that new technologies and infrastructures bring, you will need to reconsider your marketing strategy and budget, too. To help you prepare, Tony will talk about 5G’s unique capabilities, the surge of new technology following its release, and the importance of scenario planning and looking ahead.
Networking Break + Snack
Director, Mobility Network & Technology Strategy
With over 20 years of broad experience in technology strategy and implementation, Tony has held a number of senior management positions at TELUS in various areas of the business. Currently, Tony works closely with mobility network implementation, network operations and technical client support to deliver leadership and visionary thinking.
A fierce advocate of next-generation network deployment strategies, Tony contributes to technology innovation while overseeing highly strategic and complex projects across Canada and around the globe.