CMAfuture Morning Event

November 1, 2018
8:00 a.m. – 11:30 a.m.

CMA Members: $129
Non-Members: $179

Telus Building
3rd floor
25 York St, Toronto
ON M5J 2V5
View Map

Google     Kantar     Salesforce     Telus

The ABER Group    Ayima    Captivate

CNW     Cleansheets Communications      inbox marketing


Get future-ready. For the fourth-year running, CMAfuture will inspire and inform you with concepts and ideas to stay ahead and empower you for what is to come. Get hands-on with the most innovative tools of today and the technology of tomorrow that will spark ideas for future business success.


Agenda & Speakers

8:00 AM
Breakfast and Networking
8:25 AM
Opening Remarks

Lucy CollinLucy Collin
AVP Member Engagement

As AVP of Member Engagement at the CMA, Lucy leads the team focusing on member relationships. Prior to joining the CMA she was VP Marketing & Innovation at Bell Media where she worked with internal sales teams to develop broad reaching integrated strategic marketing programs and special projects. Lucy was also Publisher of Marketing Magazine for a number of years and has had a long media career with CBC, Corus and several ad agencies.

8:30 AM
5G and the supercharged marketing of the future

From bitcoin to blockchain to virtual reality, the arrival of 5G will further accelerate tech developments and shake up marketing like never before. Not only will it radically transform our lives in the coming years, it’s expected to create huge opportunities that will profoundly affect business operations.

How will you leverage its full market potential? Beyond the possibilities that new technologies and infrastructures bring, you will need to reconsider your marketing strategy and budget, too. To help you prepare, Tony will talk about 5G’s unique capabilities, the surge of new technology following its release, and the importance of scenario planning and looking ahead.

Tony Buu
Director, Mobility Network & Technology Strategy

With over 20 years of broad experience in technology strategy and implementation, Tony has held a number of senior management positions at TELUS in various areas of the business. Currently, Tony works closely with mobility network implementation, network operations and technical client support to deliver leadership and visionary thinking.

A fierce advocate of next-generation network deployment strategies, Tony contributes to technology innovation while overseeing highly strategic and complex projects across Canada and around the globe.

9:10 AM
Data Infrastructure and Machine Learning Application

Emerging technologies in marketing offer a bold vision for a future of automated end-to-end processes and predictive analytics. In reality, though, many of these technologies are a long way off. They might exist only within singular marketing platforms, or as features with narrow application. And they still require a significant amount of human intervention. Jonny Leung and Rushil Mistry, two Principle Analytical Leads at Google with more than 10 years of combined experience in data infrastructure and digital marketing analytics, will pull back the curtain on these technologies, and share with you the innovative tools that have practical applications for your business today. They will offer a framework for driving your business outcomes with technology and data, and help you plan a roadmap to success for your organization.

Jonny Leung Jonny Leung
Principle Analytical Lead

Jonny Leung is a Principle Analytical Lead in the tech and telecom sector for Google. In this role, he collaborates with advertisers to transform their omnichannel measurement capabilities and activate advanced data-use cases for marketing. Previously, Jonny spent four years as a Solutions Consultant for Google Marketing Platform (formerly Doubleclick), managing technical data integration projects and implementing emerging solutions for online-to-offline measurement across a wide breadth of industries.


Rushil MistryRushil Mistry
Senior Analytical Lead

Rushil Mistry is a Senior Analytical Lead working across all sectors in Canada, helping marketers get the most out of their data using Google technology. He focuses primarily on enabling clients to architect and develop advanced data use-cases for marketing, especially as it relates to Machine Learning. Previous to this, Rushil managed the analytics group for a large CPG company. 

9:50 AM
Networking Break
10:10 AM
Measuring the impact of multidimensional event sponsorship on brand health

Please join TD Bank, Kantar Millward Brown, and Asking Canadians for an overview of how mobile technology was used to effectively measure the impact of TD’s marketing activations during the 2018 Toronto Pride Weekend.

Andrew HuiAndrew Hui
Senior Manager, Customer & Brand Insights

Andrew is part of the Centre of Expertise (COE) of Consumer Behaviour at TD Bank.  His team supports the market research needs of the COE which include the needs of the Diversity Planning team within Marketing.

Prior to TD, Andrew was a VP at Ipsos – with the organization for almost 10 years.  At Ipsos, he managed quantitative market research studies for clients in a variety of industries including telecommunications, foodservice, retail, tier-1 CPG, and financial.  Before Ipsos Andrew was at Cara (now Recipes Unlimited) where he managed the overall Guest Satisfaction research program in addition to supporting the Kelsey's, Montana's, and Milestone's brands with consumer insights.

Andrew is also currently an instructor for the Quantitative Marketing Research course at UofT's School of Continuing Studies.

Paul GareauPaul Gareau
Senior Vice President

Based in Toronto, Paul is responsible for a number of Kantar Canada's large clients. Paul has 18 years of experience in the market research industry, with several research companies, and he holds a Master of Science degree in Consumer Research. Paul has conducted research for many clients in several sectors, including financial services, alcoholic and non-alcoholic beverages, foods, and CPG. When not delivering insightful research findings, Paul is busy at home with his wife and four kids, and also manages to find enough time left for his favourite activity—curling.

Raj Manocha Raj Manocha
Executive Vice President

As Executive Vice President of Delvinia, Raj leads the sales and commercialization efforts across Delvinia's business units, all of which are focused on innovative data collection. When a new product or business is ready for the market, Raj leads the company's sales and operations teams in commercializing the venture. Since joining Delvinia as Director of Sales for its AskingCanadians brand in January 2011, Raj has played a pivotal role in building the AskingCanadians brand across Canada. With more than a decade of experience in online market research, Raj is focused on growing Delvinia's business units, building their internal teams, and continuing to develop relationships with current and new clients.

10:50 AM
The Future of the Connected Customer

Customers today are energized by tech innovations — but also plagued by deepening distrust of the companies that provide them. They have high expectations about what makes a great customer experience, and not a lot of patience for companies that fail to deliver. In the “State of the Connected Customer” report, Salesforce Research surveyed over 6,700 consumers and business buyers globally to better understand the modern customer mindset. What do these new norms mean for companies that are vying for their business and their trust? Join us as we dive into the nuances of this tricky customer landscape.

Vladimir LemezVladimir Lemez
Lead Solution Engineer
11:30 AM
Closing Remarks