CMAinsights Morning Event

February 27, 2020
8:00 a.m. – 11:30 a.m.

Members: $149
Non-Members: $249

Early Bird Pricing Ended Feb 6
Arcadian Loft
401 Bay Street
Simpson Tower, 8th Floor
Toronto, Ontario
M5H 2Y4
View Map


CM logo Earn 1.5 CM
CPD credits

Bell Media    Environics  MiQ

Nlogic     Trangles      pavliks

4DThe ABER Group   braneros    CNW     Cleansheets Communications

D2L MDInbox Marketer a Trendline Company     kaiser lachance    Nabs     reality engine     RKI     Triangles



With the rapidly changing needs and purchase behaviours of consumers and the evolution of new digital technologies and tools in the marketing and insights space, Marketers have opportunities, like never before, to understand and connect with their customers. This CMAinsights event will help you move from Insights to Action more effectively in today’s marketplace.

CMAinsights will:

  • Explore easy to apply and use segmentation models that will allow you to more intimately understand your customers and how to connect with them
  • Identify new innovative technologies in Marketing Intelligence that can drive meaningful business outcomes
  • Discuss market/business challenges and how Marketers are navigating these now and preparing for the future

CMAinsights 2020 is focused on helping marketers, insights and research professionals understand strategic technologies, products and tools. This morning event will help you successfully develop new products and campaigns to connect with your customers more effectively.


8:00 AM
Breakfast and Networking
8:25 AM
Opening Remarks
8:35 AM
See, Connect, Do – From Strategy to Execution

Effective marketing is hard enough without the added complexities of using inconsistent data and having target audiences get diluted as you move from strategy to execution. In this dynamic marketing world, we believe that a See – Connect – Do approach (that is, using data to develop more consumer insights, connect to more applications across the enterprise, and execute more effectively in an omnichannel environment) provides a greater opportunity for superior results. In this session, hear about several examples of organizations that have applied this approach and have gone from strategy to execution seamlessly across various media channels.

Rupen SeoniRupen Seoni
Senior Vice President, Practice Leader

Rupen Seoni is a Chartered Marketer and leads a practice area that includes the public sector, health care, energy and not-for-profits. He brings to his position over twenty years of experience in marketing analytics, working with organizations of all sizes to unlock the value of information in decision-making and business strategy. He specializes in helping organizations understand population trends, segmentation and performance benchmarking. Rupen earned a master’s degree in urban planning and held positions with Nielsen, Compusearch, Campbell Soup and CIBC prior to joining Environics Analytics. Rupen appears regularly on CTV’s Canadian and U.S. federal election coverage as a commentator on voter demographics in key races.

9:15 AM
Strategic Audience Management by Bell Media

Strategic Audience Management tool (SAM) is a new technology that combines the massive reach of TV with data-fuelled precision to help marketers and planners identify, understand and connect with the right audiences on the right channels or networks. SAM has the ability to factor in our own first party data, based on actual behaviour and the client’s own third party data to more precisely isolate and target audiences.

We’ll provide case studies on how these enhanced audience management capabilities help build customized segments for your brand and can provide you with powerful, new consumer insights that were previously unachievable. Finally, we’ll present the latest evolution of self-serve capabilities in the TV advertising buying process.

Brandon MoonsawmyBrandon Moonsawmy
Director, Client Strategy

Multi-faceted media executive with industry-recognized leadership in data, marketing, creativity, partnerships, sales, and product development. His extensive experience has included roles rooted in Sports, Music, Entertainment, Social Media, and Gaming. Working alongside and developing brand strategies for a diverse set of partners including Expedia, Tim Hortons, MolsonCoors, Google, RBC, Kraft-Heinz, Chrysler, Coca-Cola, Microsoft, Nike and more.

Joshua NathanJoshua Nathan
Senior Manager, Strategic Insights

An innovative marketing professional with an uncanny ability to deliver advertising product fueled by business insights. Joshua brings his strong understanding of the Canadian media industry to build next generation ad solutions that help marketers develop winning brand strategies. He has recently been focused on bringing together data, technology and great media assets to revolutionize the cross platform media buying experience.

9:55 AM
Networking Break
10:15 AM
Combining AI and HI to do things that actually count

Artificial intelligence (AI) is one of those things that's always dangerously close to a buzzword. People get very excited about it, promise that it's going to do all sorts of incredible things, and then when you press them for details, it all gets a bit vague.

Here's the thing. AI is incredibly powerful, but it's just a tool. It takes human intelligence (HI) to make it do things that actually count. Things like finding killer insights, telling better stories, making better plans, and generating more revenue. In this presentation MiQ will discuss the importance of combining AI and HI to enable more data-powered marketing campaigns.

Jason FurlanoJason Furlano
SVP, Commercial

Jason Furlano is a media and marketing leader with extensive experience in the advertising and technology industry. He is widely recognized for his expertise and passion, regularly speaking at Canadian events on transformational trends and emerging technologies.

As VP of Sales, Jason currently leads the expanding Canadian sales team at MiQ, bringing over 16 years of agency and media experience to the team. He oversees key relationships with a number of strategic partners, driving the design and development of MiQ’s proprietary analytics platforms and media solutions.

His previous experience includes leading the programmatic sales team at Yahoo and BrightRoll, and holding positions at Oath, Vizeum and MediaCom. His tenure working with all major holding companies and clients has propelled the MiQ initiative to help businesses win through marketing intelligence.

Skai SpoonerSkai Spooner
Marketing Director

Skai Spooner is the marketing director at MiQ Digital, spearheading the cross-regional strategies in Canada and supporting MiQ’s international growth. She oversees marketing initiatives, working alongside the commercial and strategy teams to support business development, expand the analytics and programmatic offerings, and increase awareness in the media industry.

Skai is a marketing leader, bringing 12 years of experience from both the digital media and ad-tech markets. Her previous roles include managing marketing teams at AOL Canada, Eyereturn Marketing and Ideon Media.

She has a proven track record of delivering measurable results and finding success through the perfect balance of data and creativity.

10:55 AM
From Insights to Action

Insights gleaned from data deliver the most value when marketers can effectively and accurately activate the findings. Our panel explores what data is truly being used by marketers, gaps that exists in solutions, the talent needs moving forward, and the impact of the changing privacy landscape.

Gillian MacPhersonGillian MacPherson (Moderator)
VP of Digital Strategy and Product

Gillian leads the strategy to drive revenue of Epsilon's industry leading data assets across all digital channels, encompassing business development, marketing, product development and strategic partnerships.  Her team is responsible for building and creating the largest self-reported database in North America, Shoppers Voice. She also leads the Epsilon Consumer Insights team, which conducts customized market research projects on consumer U&A insights, segmentation, tracking studies, performance measurement and thought leadership.
Gillian is a business and marketing professional with 20+ years experience in strategic planning, business management, product management and people development. Experienced in both digital and traditional marketing disciplines in multiple verticals, including CPG, DTC, finance, pharma, retail and telco. Her work experience includes CPG brand management, healthcare marketing, consumer insights and consumer data product management.

David PhillipsDavid Phillips
President & COO
David spent 5 years working in London, culminating in a stint running the media owner division of TGI, Britain’s qualitative currency. After moving to Vancouver 13 years ago, he joined BBM Canada (now Numeris), before moving to Toronto to run NLogic. Through his strong leadership skills and passion for innovation, David has transformed NLogic from a service provider of 3rd party products to an agile company with a leading product development team creating industry firsts.

Michelle LonerganMichelle Lonergan
Senior Director, Business Operations

Michelle Lonergan works at the Canadian Red Cross as the Senior Director of Business Operations. In this capacity she is responsible for the Data and Systems Governance, Analytics, Change Management and Research Marketing Hubs for the Commercial Operations team.

Before this role at the Red Cross, Michelle oversaw the face to face and telemarketing activities across the country. Before joining the Red Cross, Michelle was the Senior Database Management and Fundraising Consultant for JMG Solutions Inc. Since 2001, Michelle has worked with over 100 non-profit organizations across Canada. Michelle integrates her data experience with her direct response background and truly believes that governance is the cornerstone for any successful Development program. Her professional motto is “Trust but Verify”.

Reagan ZuzarteReagan Zuzarte

Reagan Zuzarte has spent 15 years answering the moving-target questions for several industries, as the founder of Impacting over $150M of transactions in the few years has provided several data-driven insights and hard-won lessons.

11:30 AM
Closing Remarks & Networking

See Who Attended Last Year

Learn more about CMA’s new Morning Event Series.

Title Company
Principal Director, Customer & Channels Accenture
Managing Director Accenture
Director, Marketing Active International
Senior Director, Client Solutions Active International
Director, Client Solutions Active International
Social Media Buyer Active International
Group Account Director, Digital Active International
Integrated Media Assistant Active International
Senior Account Manager Adobe
Head of Communications AFBS
VP of Strategic Accounts for North America Amobee
Strategic Account Manager Amobee
Senior Director, AmobeeTV Amobee
Senior Consultant APEX Public Relations
Senior Integrated Media Strategist APEX Public Relations
Director Asia Multimedia Distribution Inc.
CPG Lead, Client Strategy Bell Media
Coordinator, Marketing & Communications Canadian Federation of Independent Business
Digital Marketing Specialist Canadian Federation of Independent Business
Social Media Specialist Canadian Federation of Independent Business
AVP, Curriculum Development Canadian Marketing Association
Associate Vice President - Initiatives & Strategy Canadian Marketing Association
Content Manager Carrot Rewards
CMO Carrot Rewards
Student Centennial College
Sports Information and Marketing Officer Centennial College
Social Media Specialist Church+State
Content Strategist Church+State
Senior Consultant CIBC - Canadian Imperial Bank of Commerce
Senior Consultant CIBC - Canadian Imperial Bank of Commerce
Director, Database Marketing CIBC - Canadian Imperial Bank of Commerce
SVP Strategy Cossette
Director, Marketing Crowe Soberman LLP
Senior Business Development Manager DCM
Account Executive DCM
Director of Client Development Delvinia
SVP, Client Development Delvinia
Director, Client Development delvinia
Director Digital Alchemy
Director Double Verify
Marketing Intern E & J Gallo Winery Canada, Ltd.
Strategic Planner Edelman
Director Edelman
President and CEO Environics Analytics
Senior Vice-President, Marketing & Custom Services Environics Analytics
Environics Analytics Environics Analytics
Senior Vice President, Consulting Services Environics Analytics
VP Environics Analytics
Senior Marketing Manager Environics Analytics
SVP and Practice Leader Environics Analytics
Director, Account Management Environics Analytics
Senior Director, Data Practice Epsilon
Partner Ethnicity Multicultural Marketing & Advertising
Research Analyst Ethnicity Multicultural Marketing Inc.
Director, Marketing Research & Data Solutions Eyereturn Marketing
President Fifth Story
Director Measurement & Analysis Fifth Story/MRP
Digital Marketing and Data Manager Fred Victor Centre
Professor George Brown College
Professor George Brown College
Brand Measurement Lead Google
Executive Vice-President, Head of Marketing Horizons ETFs Management (Canada) Inc.
Logistics Coordinator Horizons ETFs Management (Canada) Inc.
Managing Director IDC Canada
Director, Business Development Inbox Marketer Corporation
Marketing Strategist Inbox Marketer Corporation
Director Internect Corp
Publisher's Representative Ivey Publishing
Associate Director, Marketing and Sales Ivey Publishing
Data Analyst Ivey Publishing
President Junction59
SVP, Partner Kaiser Lachance
Senior Vice-President and Partner Kaiser Lachance Communications
Senior Vice President Kantar
Senior Director Kantar
Vice President Kantar
Vice President, Analytics, Brand & Marketing ROI Kantar
Vice President Kantar
VP of Marketing KEILHAUER
Director, Customer Intelligence & Insights LCBO
Founder & CMO Market Me Marketing Consultancy
Vice President, Sponsorship and Merchant Marketing MasterCard Canada ULC
Director, Issuer Marketing MasterCard Canada ULC
Associate Managing Consultant, Data and Services MasterCard Canada ULC
Marketing Manager MasterCard Canada ULC
Vice President, Merchant Solutions, Data and Services MasterCard Canada ULC
Sr. Manager Insights McDonald's
Director of Strategy & Insights McDonald's
Digital CRM Marketing Consultant McDonald's
Brand Marketing & Communications Manager MTD Products
Brand Manager MTD Products
Marketing Director MTD Products
Marketing Manager Nestle Purina
Marketing Manager Nestle Purina
Marketing Manager NLogic
Technical Product Manager NLogic
Manager, Partnerships and Client Strategies Pattison
Marketing Manager Pattison Sign Group
Insights Associate Pearl Strategy & Innovation Design Inc.
Director, Marketing RBC
VP Marketing RBC
Digital Experience and Marketing Manager Sheridan College
Sr Marketing Manager Shoppers Drug Mart
Sr. Marketing Specialist Siteimprove
Group Coordinator - Marketing Communications and Brand Stikeman Elliott
Manager, Marketing Communications Stikeman Elliott
Executive Assistant Sun Life Financial
Director, Community Engagement Sunnybrook Foundation
Regional Sales Manager Symplify Inc.
President Symplify Inc.
AVP, TD Marketing Analytics & Insights TD Bank Group
Manager, Customer Insights & Experience TD Bank Group
Manager, Market Research TD Bank Group
Manager, Customer & Brand Insights TD Bank Group
Senior Manager, Marketing Analytics and Insights TD Bank Group
Manager, Marketing Analytics and Insights TD Bank Group
Manager, Marketing Analytics and Insights TD Bank Group
Manager, Marketing Analytics and Insights TD Bank Group
Marketing Communications Manager TELUS
Manager, Marketing Programs & Partnerships TELUS
Marketing Specialist TELUS
Marketing Manager, Events TELUS
Director, Marketing TELUS
Digital Account Strategist The ABER Group
President The Cargo Agency
Journalist The Message
CMO Tier One Analytics
Director, Communications, Programming and Customer Engagement Toronto Public Library
Senior Online Communications & Engagement Lead Toronto Public Library
Director, Global Marketing Tourism Toronto
Director, Brand Content Tourism Toronto
Marketing & Media Relations Coordinator Tourism Toronto


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