8:00 a.m. – 11:00 a.m.
CMA Members: $89
Toronto Region Board of Trade
First Canadian Place
77 Adelaide Street West
Building on the success of this annual event, CMAinsights brings together the science of data and the art of marketing. Discover solutions to issues affecting both the marketer and the data practitioner. We present the latest thinking and best practices covering not only how to collect, analyze and interpret data, but also how marketers can create collaborative processes.
Plan on registering early since 95% of recent attendees have indicated that their experience has met or exceeded their expectations!
Includes 3 hours of experiences, networking and continental breakfast!
Agenda & Speaker Information
Networking & Registration
Winning the engagement Battle Through Human-centricity
Senior Vice President, Brand and Communications Practice Leader,
Vice President, Client Management,
Kantar Millward Brown Canada
Thanks to the numerous challenges brands face in today’s digital age - ranging from ad-blocking to an over-reliance on behavioral programmatic targeting - many advertisers are grappling with how best to reach their target audiences. For brands to win the battle for engagement, it is critical for them to understand their customers' mindset by focusing on the human behind the screen.
Join Kantar TNS's Margot Acton and Kantar Millward Brown’s Cesar Zea to learn practical principles for engaging customers, including insights on why people are increasingly turning to ad-blocking technology and how to optimize touchpoint targeting to connect with consumers and drive equity and purchase.
Meet Margot Acton
Margot leads the Brand & Communications Practice Area for Kantar TNS Canada and has 20+ years of experience in private and public sector research.
Margot has led some of Kantar TNS’s largest and most complex brand & communication tracking, market measurement and public opinion strategic projects. Margot has run large, continuous tracking programs for Ford, Toyota, Purolator, Mondelez, SAB Miller and large global financial/insurance clients. She has led global initiatives for clients across multiple sectors and provides local, regional, and global stakeholder support, as well as strategic brand and communications consulting.
Margot collaborates widely on behalf of her clients across the Kantar TNS practice areas (Innovation, Customer Strategy and Retail), with Kantar sister companies Kantar Millward Brown, Kantar Futures and Kantar Media, as well as sector experts across Kantar globally. Margot is known for her strategic, collaborative working style and regularly supports C-suite stakeholders with final recommendations, global scorecard development, brand architecture and strategy and communications planning.
Margot has also presented extensively at conferences and industry events, including most recently at the Market Research and Intelligence Association (MRIA) National Conference and Net Gain conference.
Margot holds an MSc. Psychology (University of Guelph), is a Certified Market Research Professional (CMRP), and a member of the Marketing Research and Intelligence Association and the CMA Branding Council.
Meet Cesar Zea
Cesar has been with Kantar Millward Brown Canada for over 9 years, after another five years as a Client-Side Market Researcher in the Automotive industry in Canada and South America. In his role as Vice President of Client Service, Cesar leads a team of business and research analysts to manage studies for key clients across a variety of industries including Hospitality/Travel, Luxury Automotive, Alcoholic and Carbonated Beverages, Foods, Confectionary, Financial, Pharmaceuticals, Packaged Goods, Technology and Consumer Electronics.
Cesar is the BrandZ Global Brand Equity Study lead, and the Canadian Champion for the Meaningfully Different Equity Framework, and continuously uses the Meaningfully Different Framework to understand what drives brand equity for different sectors in the Canadian and global markets.
Cesar also leads the Canadian portion of Kantar Millward Brown’s annual digital media and multi-screening study, AdReaction, and regularly presents results of the study at conferences and through webinars.
Digital Transformation: The Future of Modern Marketing
Emma Da Silva
Vice President, Marketing and Operations,
Join Emma Da Silva and Cassaundra Laundry for this session which will illuminate how digital transformation Is fundamentally changing how organizations of all types are revolutionizing how they do business, with specific focus on the impact of digital transformation on marketing. With a marketing lens, Emma will discuss the underlying trends of digital transformation, and how these trends are shaping and being shaped by the evolution of the marketing discipline. Finally, insight will be shared into how Microsoft is embracing digital transformation across their global marketing operations, with real world examples of these principles in action.
Meet Emma Da Silva
As the Vice President of Marketing and Operations for Microsoft Canada, Emma oversees all business processes and marketing efforts in Canada. She is a key member of the executive team and a driving force in our public image, helping Canadians understand our mobile first, cloud first transformation.
Emma joined Microsoft Canada in 1994 with a degree in Accountancy from the University of Waterloo and later earned her Certified Management Accountant designation. She continues to have a long, successful career including numerous roles in the Canadian subsidiary across Finance, Sales, and Marketing. Her past roles include; Chief Financial Officer, Director of Sales for Mid Markets, Director of the Microsoft Office Division, and Director of Finance. She’s led exciting initiatives like the launch of Office 2003, 2007, and 2010 in addition to Office 365 – driving the shift to a cloud first, mobile first world.
Meet Cassaundra Laundry
Cassaundra focuses on enabling modern marketing customer journeys, lead management and campaign measurement. She is a champion for modern marketing practices and strives for the strongest sales and marketing partnerships possible.
Cassaundra joined Microsoft Canada in 2015 but her career has always focused on Marketing Operations. Cassaundra graduated from the University of Guelph with a Bachelor of Commerce in Marketing Management. Her career has spanned campaign ROI reporting, implementing marketing automation platforms, launching inside sales teams and managing operations for large-scale events.
Tried, True and New: Making the Most of Customer Insights
President and CEO,
According to a recent survey of marketers, 80 percent of consumer-facing companies don’t understand their customers beyond basic demographics and purchase history. But what marketers don’t know can sabotage their organization’s success. By mining both their own internal data and other sources they can develop customer insights for actionable strategies that deliver bottom-line results.
And new software and analytics approaches make it easy for organizations to leverage customer insights in a wide range of applications, including trade area analysis for outdoor advertising, B2B marketing and merchandizing, sales forecasting and predictive modelling, even website design.
In this session, Jan Kestle of Environics Analytics will present case studies from different industries demonstrating the innovative ways today’s data-driven organizations are making use of customer insights.
Meet Jan Kestle
President and CEO of Environics Analytics (EA), Jan Kestle has been a leader in the marketing information industry for more than forty years. An expert in using statistics and mathematics to help solve business challenges, she directed the initiatives that led to the creation of EA’s PRIZM5 segmentation system, WealthScapes financial database and ENVISION5 business intelligence platform. Over the years, she’s helped hundreds of customers turn data and analytics into insights and results; this year, EA was named one of Canada’s fastest-growing companies by PROFIT and Canadian Business. Prior to founding EA in 2003, Jan was president of Compusearch and spent 19 years at the Ontario Statistical Centre.
Closing Remarks & Networking
See Who’s Coming
|Recruitment Specialist||AIP Connect|
|Head of Digital Design||Ariad Communications|
|Director, Experience Design||Ariad Communications|
|Manager, Digital Media||Art Gallery of Ontario|
|Associate Director, Membership & Database Marketing||Art Gallery of Ontario|
|Assistant Manager, Membership Services & Data Analytics||Art Gallery of Ontario|
|Assistant Manager, Systems Operations, Visitor Services||Art Gallery of Ontario|
|Marketing Analyst||Bank of Montreal|
|Founder||Blue Elephant Productions|
|Senior Manager, Digital Content||BMO|
|Director, Corporate Accounts||Canada Post Corporation|
|Account Executive, Corporate Accounts||Canada Post Corporation|
|Chief Development Officer||Canadian Red Cross|
|Category Manager||Carlton Cards|
|Director of Marketing||Carlton Cards Limited|
|Success Advisor||Centennial College|
|VP Sales and Marketing||Centriq Solutions|
|Senior Consultant||CIBC - Canadian Imperial Bank of Commerce|
|Account Director||Cineplex Digital Media|
|Sales Manager||Clear Channel Canada|
|VP of National Sales||Clear Channel Canada|
|Director, Global Marketing Operations||Cogeco Peer 1|
|Senior Account Manager||comScore|
|Director, Marketing Communications||Crowe Soberman LLP/SIC Management LP|
|Strategic Insights Director||DAC Group|
|Strategic Insights Analyst||DAC Group|
|Analytic Consultant||Data Insight Group Inc.|
|President | Chief Innovation Officer||Delvinia|
|Executive Vice President||Delvinia|
|Executive Director||Digital Advertising Alliance of Canada|
|Editor||Direct Marketing News|
|Account Executive||Elemental Inc.|
|Vice President||Environics Analytics|
|Senior Vice President, Marketing and Sales Operations||Environics Analytics|
|Vice President of Marketing||Environics Analytics|
|Senior Vice President & Practice Leader||Environics Analytics|
|Director, Business Development||Environics Analytics|
|Sales Consultant||Environics Analytics|
|Senior Marketing Manager||Environics Analytics|
|SVP, Partnerships||Environics Analytics|
|Managing Director||Ethos Communications|
|Content Specialist||Foresters Financial|
|Director, Business||Grip Limited|
|SVP, Managing Director||Harbinger Communications|
|VP, Strategic Planning||Harbinger Communications|
|Vice President Client Service||IMI International|
|Senior Sponsorship Consultant||IMI International|
|General Manager, Toronto Office||Inbox Marketer Corporation|
|Account Manager||Intercept Group|
|Director, Executive Education||Ivey Business School|
|Assistant Marketing Manager||LCBO|
|Managing Partner||LEVEL5 Strategy|
|Client Strategist||Lucidia Ltd.|
|Director, Strategy & Insights||McDonald's Restaurants of Canada|
|Digital Marketing Specialist||Metrolinx|
|Brand Manager, Metrolinx||Metrolinx|
|Senior Brand Advisor, Metrolinx||Metrolinx|
|Marketing Communications Manager||Microsoft|
|Marketing Operations Lead||Microsoft|
|Commercial Marketing Manager||Microsoft|
|Product Marketing Manager||Microsoft|
|Cloud & Enterprise Lead||Microsoft|
|Commercial Marketing Lead||Microsoft|
|VP, Marketing & Operations||Microsoft Canada|
|Social Media Manager, Commercial||Microsoft Canada|
|Senior Director, Strategy and Business Development||NLogic|
|Business Development Executive||NLogic|
|Director, Products||NLogic Inc.|
|Marketing Specialist||PATTISON Outdoor|
|Director of Marketing||Performance Auto Group|
|Associate Marketing Manager||Plastic Mobile, a Havas Company|
|VP, Corporate Strategy||Plastic, a Havas Company|
|Account Director||ReMark Canada Inc|
|Executive Assistant & Administration Operations Manager||ReMark Canada Inc|
|Chief CRM Officer||RI|
|VP, Executive Creative Director||RI|
|Business Development Manager||Richard Ivey School of Business Foundation|
|Segment Manager - Roofing||Roxul Inc|
|Project Control Officer||Royal Bank of Canada|
|Digital Marketing Specialist||Sinai Health Foundation|
|Database Coordinator||Sinai Health Foundation|
|Director, Customer Insights||Smartfocus|
|Career Coach - Marketing, Sales & Analytics||Smith School of Business|
|Social Media Planner||Sonnet Insurance|
|Social Media Manager||Sonnet Insurance|
|Director of Strategic Partnerships||Sovereign State|
|President||Spider Marketing Solutions Inc.|
|AVP, Marketing and Communications||Sun Life Financial|
|Manager, Client Acquisition||Tangerine|
|Associate Manager Marketing Planning||TD|
|Vice President, Marketing Planning TD Insurance & Strategic Initiatives||TD Bank Group|
|Marketing Planner||TD Bank Group|
|Senior Manager, Digital Marketing||TD Bank Group|
|Manager, Real Time Operations||TD Bank Group|
|Marketing Manager||TD Bank Group|
|Senior Manager, North America Measurement||TD Bank Group|
|Manager, Product Marketing||TELUS|
|President||The Aber Group|
|Account Manager||The Aber Group|
|Account Director||The Aber Group|
|Founder||The Clean Slate Shop|
|Commercial Director||The Farm Ventures|
|President||The Marketing Strategy Group|
|Advertising Project Manager||The Reader's Digest Association (Canada) ULC|
|President||The Tingley Advantage Inc.|
|Manager, Marketing Analytics and Strategy||TIFF|
|Sales Manager||Twitter Canada|
|President, Vizeum Canada Inc.||Vizeum Canada|
|President||Wellspring Productions Inc.|
|Senior Project Director||Wellspring Productions Inc.|
|Principal||Winegard & Company|
|Director, Marketing & Enrollment Management||York University|