CMAmartech Morning Event

Engage with and hear from leaders in the marketing and tech spaces

June 4, 2020
8:00 a.m. – 11:30 a.m.

Members: $99 (Reg. $149)
Non-Members: $199 (Reg. $249)

Early Bird Ends May 14

Downtown Toronto


CM logo Earn 1.5 CM
CPD credits


4DThe ABER Group   braneros

CNW    Cleansheets Communications    D2L MD

Inbox Marketer a Trendline Company     kaiser lachance    Nabs     reality engine



The digital era has drastically transformed the marketing profession. Today, in the age of experience and personalization, we lead and work alongside data scientists, analysts and IT professionals. Our route to differentiation is getting the right content, to the right individual, through the right channel, in the right moment.

Marketing and technology are integral to success. As modern-day marketers, we need to not just invest in the right technology, but also ensure that we have the skills, process and people to execute. During this event, we will have a robust line up of speakers who will cover:

  • First-hand case studies on digital transformation
  • Tools and techniques to upskill teams and accelerate the pace of learning
  • The role and value of internal change agents


Agenda & Speakers

8:00 AM
Breakfast and Networking
8:25 AM
Opening Remarks
8:35 AM

9:15 AM

9:55 AM
Networking Break
10:15 AM

10:55 AM
Implementation, Change Management & Training

Help! I bought my Martech Stack, now what do I do? This scenario is far too common in many marketing organizations, and to help navigate this challenge, the CMA Martech Council will lead a panel discussion on what happens after contracts are signed with the software vendors and how organizations can achieve success when rolling out marketing technologies. The conversation will include:

  • Implementation best practices and recommendations
  • First-hand digital transformation stories and change agent examples
  • Change management challenges within marketing organizations
  • Tips on absorbing knowledge and training a team
11:30 AM
Closing Remarks & Networking

See Who Attended Last Year

Learn more about CMA’s new Morning Event Series.

Title Company
Director, Member Relations Ad Standards
Director of Sales Adetra
Head of Communications AFBS
Manager, Digital Strategy Aimia
Senior Marketing Manager Aimia
Senior Marketing Manager Aimia
Senior Manager, Aeroplan Marketing Aimia
Content Specialist Aimia
Senior Manager, Key Account Partnerships Aimia
Executive Producer Astro Dog Media
Executive Vice President, Sales Atedra
AVP Direct Marketing and Fundraising CAMH Foundation
Manager, Smartmail Marketing Channel Canada Post Corporation
Director, Partner Program Canada Post Corporation
Marketing Manager Canada Post Corporation
Director, Data and Mail Services Canada Post Corporation
Marketing Operations Specialist Canopy Growth
Manager; Marketing, Brand, Communication, News and Current Affairs CBC/Radio Canada
Manager; Marketing, Brand, Communication, Radio and Audio CBC/Radio Canada
Manager; Marketing, Brand, Communication, Docs and POV CBC/Radio Canada
Chief Development Officer Christian Children's Fund
Social Media Specialist Church+State
Director, Cause Sponsorship CIBC - Canadian Imperial Bank of Commerce
Canada Lead, Partner Marketing Cisco Canada
Canada Lead, Partner Marketing Cisco Canada
Senior, Manager, Product Marketing, Global Markets Cision
Enterprise Software Specialist Cision
Software Specialist Cision
Enterprise Software Specialist Cision
Account Director ClearMotive
Managing Director ClearMotive
VP Marketing Colio Estate Wines
Director of Marketing Colio Estate Wines
Senior Director, Marketing Duo Bank
Senior Analyst eMarketer
Vice-President, Sales Environics Analytics
Media Executive Ethnicity Matters
Media Executive Ethnicity Matters
Founder & CEO Evincive
Chief Development and partnerships Officer Food Banks Canada
Senior Manager, Early Donors Heart & Stroke
Coordinator, Digital Campaigns Heart & Stroke
Sr Director iab Canada
Manager, Member Services iab Canada
Research Director iab Canada
IBM Watson Customer Engagement IBM
Account Director ICF Next
Senior Account Manager ICF Next
Founder and President Impact & Main
General Manager, Toronto Inbox Marketer
Director, Business Development Inbox Marketer
Account Director Inbox Marketer
Account Director Inbox Marketer
Senior Manager Kaiser Lachance Communications
VP Finance & Administration Kaiser Lachance Communications
Digital Marketing Manager Keilhauer
Sales Administrator KPI Digital
Vice President of Strategic Growth KPI Digital
Vice President Digital Transformation KPI Digital
Business Development Rep. KPI Digital
Vice President, Marketing & Customer Intelligence LCBO
Principal lizoke marketing
Manager, Communications LoyaltyOne
President Macromator Inc
Director of Sales Microsoft Dynamics / Pavliks
VP Marketing NHL
Director of Marketing NHL
Marketing Manager NLogic
VP of Marketing Ontario Cabinets Office
Assistant Director, Digital Strategy and Analytics Ontario Cabinets Office
Assistant Director, Technology Ontario Cabinets Office
CEO & Founder Origins Media Haus
CMO Origins Media Haus
Marketing Lead PATTISON Outdoor Advertising
EVP Marketing & Development Phase 5
Digital Marketing Manager Public Mobile
VP, Decision Sciences Publicis
VP, Decision Sciences Publicis
Marketing Manager RBC
Sr. Manager, RBC Rewards RBC Royal Bank
Director, Marketing SCENE
Executive Director, Operations & Analytics SCENE GP
Senior Manager International Direct Marketing Scotiabank
Assistant Manager, Creative Services Scotiabank
Sr. Marketing Specialist Siteimprove
Account Executive Siteimprove
Account Executive Siteimprove
Account Executive Siteimprove
Account Executive Siteimprove
Solutions Consultant Siteimprove
Social Media Specialist Starcom / Spark Foundry Canada
Student Student
SVP, Metro East TD Bank Group
Client Analysis Specialist TD Bank Group
Senior Manager TD Bank Group
Director, Marketing TELUS
Marketing Manager TELUS
Marketing Communications Manager TELUS
Senior Marketing Manager TELUS
VP Business Development Triangles
President Triangles
Social Media Strategist Triangles
Senior Digital Strategy Triangles
Account Executive Triangles
Marketing Coordinator Triangles
Digital Triangles
VP Client Growth and ROI Triangles
VP Zerotrillion

Tell Us What You Think
  1. If you haven't left a comment here before, you may need to be approved by CMA before your comment will appear. Until then, it won't appear on the entry.
    Thanks for waiting. View CMA's Blogging Policy.