CMA has evolved this event to become a free-for-members virtual experience to support the marketing community during this unprecedented time. Enjoy 20-minute thought leadership sessions plus a moderated panel discussion.
10:00 a.m. – 12:00 p.m. ET
Help! I bought my Martech Stack, now what do I do? This scenario is far too common in many marketing organizations, and with the recent movement to remote working, many organizations are focused on accelerating the impact of their martech investment.
To help navigate this challenge, the CMA Martech Council will lead a panel discussion on what happens after contracts are signed with the software vendors and how organizations can achieve success when rolling out marketing technologies. The conversation will include:
- Implementation best practices and recommendations
- Accelerating and demonstrating the ROI from a martech investment
- Change management within virtual organizations
- First-hand digital transformation stories and change agent examples
Agenda & Speakers
Implementation, Change Management & Training
Help! I bought my Martech Stack, now what do I do? This scenario is far too common in many marketing organizations, and to help navigate this challenge, the CMA Martech Council will lead a panel discussion on what happens after contracts are signed with the software vendors and how organizations can achieve success when rolling out marketing technologies. The conversation will include:
As Vice President of Growth Marketing for Canada, Luxy provides leadership and hands-on management to define marketing strategy development and field execution, in collaboration with Americas Marketing & Communications leadership team, and the broader global marketing community. She is passionate about creating and leading winning teams, who collaborate, bring their best selves to deliver exceptional business results.
Outside of the office, Luxy finds ways to give back to the community by teaching, being an active member of the Canadian Marketing Council, or getting involved in various boards as an advisor. When she’s not working, Luxy enjoys spending time with her husband and twins, travelling near and far.
Luxy received her Hons. BSc from the University of Toronto and was awarded her MBA from the University of London in England.
Brady Hambleton has been involved in the fundraising industry for 15 years and couldn’t imagine any other career. His passion for the health and well-being of Canadians is evident in nearly all of his professional roles, including his current one as Vice President, Marketing, Engagement and Analytics for Canada’s Children’s Hospital Foundations – a national network of 13 children’s hospital foundations. In this start-up not-for-profit, Brady has built and launched a new organizational brand, digital ecosystem, campaign framework and data warehousing and analytics infrastructure to future-proof a data-driven organization. Previously, Brady was national Director, Direct Marketing at Heart & Stroke, where he launched a number of new campaigns and giving products, along with being a member of the core brand re-launch team. Brady started his healthcare philanthropy journey as Manager, Annual & Planned Giving at Toronto General & Western Hospital Foundation. And in the early years of his career, he held various roles at the University of Toronto, from Donor Services Officer to Senior Development Officer in Planned Giving and Capital Campaign at Victoria University, in the University of Toronto. Brady is a huge lifelong learner and constant advocate for professional development and learning. He is currently pursuing ongoing graduate education in data science and analytics and serves as Chair, Not-for-Profit Council with the Canadian Marketing Association. He is also a graduate of the University of Toronto.
Dan Radu leads Macro, an Adobe Partner helping companies create magical customer experiences through the orchestration of MarTech, CRM, people, processes, content and data.
Closing Remarks and Q&A