CMAmartech Morning Event

Engage with and hear from leaders in the marketing and tech spaces

CMA has evolved this event to become a free-for-members virtual experience to support the marketing community during this unprecedented time. Enjoy 20-minute thought leadership sessions plus a moderated panel discussion.


July 7, 2020
10:00 a.m. – 12:00 p.m. ET


Members: Free
Non-Members: $49

Location:
Online


Adobe   Delvinia   Triangles

macro

4DThe ABER Group   braneros

CNW    Cleansheets Communications    D2L MD

Inbox Marketer a Trendline Company     kaiser lachance    Nabs     reality engine

 

Overview

Help! I bought my Martech Stack, now what do I do? This scenario is far too common in many marketing organizations, and with the recent movement to remote working, many organizations are focused on accelerating the impact of their martech investment.

To help navigate this challenge, the CMA Martech Council will lead a panel discussion on what happens after contracts are signed with the software vendors and how organizations can achieve success when rolling out marketing technologies. The conversation will include:

  • Implementation best practices and recommendations
  • Accelerating and demonstrating the ROI from a martech investment
  • Change management within virtual organizations
  • First-hand digital transformation stories and change agent examples

 

Agenda & Speakers

10:00 AM
Opening Remarks
10:10 AM
Presentation

10:35 AM
Presentation

11:00 AM
Presentation

11:25 AM
Implementation, Change Management & Training

Help! I bought my Martech Stack, now what do I do? This scenario is far too common in many marketing organizations, and to help navigate this challenge, the CMA Martech Council will lead a panel discussion on what happens after contracts are signed with the software vendors and how organizations can achieve success when rolling out marketing technologies. The conversation will include:

  • Implementation best practices and recommendations
  • First-hand digital transformation stories and change agent examples
  • Change management challenges within marketing organizations
  • Tips on absorbing knowledge and training a team

Luxy ThuraisingamLuxy Thuraisingam
VP Growth Marketing Canada

CISCO

As Vice President of Growth Marketing for Canada, Luxy provides leadership and hands-on management to define marketing strategy development and field execution, in collaboration with Americas Marketing & Communications leadership team, and the broader global marketing community. She is passionate about creating and leading winning teams, who collaborate, bring their best selves to deliver exceptional business results.

Outside of the office, Luxy finds ways to give back to the community by teaching, being an active member of the Canadian Marketing Council, or getting involved in various boards as an advisor. When she’s not working, Luxy enjoys spending time with her husband and twins, travelling near and far.

Luxy received her Hons. BSc from the University of Toronto and was awarded her MBA from the University of London in England.

Brady Hambleton Brady Hambleton
Vice President, Marketing, Engagement and Analytics
Canada’s Children’s Hospital Foundations

Brady Hambleton has been involved in the fundraising industry for 15 years and couldn’t imagine any other career. His passion for the health and well-being of Canadians is evident in nearly all of his professional roles, including his current one as Vice President, Marketing, Engagement and Analytics for Canada’s Children’s Hospital Foundations – a national network of 13 children’s hospital foundations. In this start-up not-for-profit, Brady has built and launched a new organizational brand, digital ecosystem, campaign framework and data warehousing and analytics infrastructure to future-proof a data-driven organization. Previously, Brady was national Director, Direct Marketing at Heart & Stroke, where he launched a number of new campaigns and giving products, along with being a member of the core brand re-launch team. Brady started his healthcare philanthropy journey as Manager, Annual & Planned Giving at Toronto General & Western Hospital Foundation. And in the early years of his career, he held various roles at the University of Toronto, from Donor Services Officer to Senior Development Officer in Planned Giving and Capital Campaign at Victoria University, in the University of Toronto. Brady is a huge lifelong learner and constant advocate for professional development and learning. He is currently pursuing ongoing graduate education in data science and analytics and serves as Chair, Not-for-Profit Council with the Canadian Marketing Association. He is also a graduate of the University of Toronto.


Dan-Radu Dan Radu
President
MACRO

Dan Radu leads Macro, an Adobe Partner helping companies create magical customer experiences through the orchestration of MarTech, CRM, people, processes, content and data.

11:50 AM
Closing Remarks and Q&A

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