CMAprivacy Morning Event Series

October 20, 2020
10:00 a.m. – 12:00 p.m. ET

Members: Free
Non-Members: $49


Canada Post

Canada Post     delvinia   inbox marketer

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Research shows that trust and transparency are crucial to the customer experience, especially when it comes to how personal data is being collected, used and shared. Join us to discuss the privacy impact of data-driven marketing, and how you can stay within the rules.

The last year has seen many important privacy developments. Canada is facing the most significant changes to PIPEDA, its private sector privacy law, in decades. Across the provinces, yet more legislative reform may be on the horizon as the B.C., Quebec and Ontario governments embark on modernizing or introducing their own private sector privacy laws.

At the same time, the pandemic has underscored the importance of data and spurred a digital transformation, with companies collaborating to leverage data for good and engaging online more than ever before.

Globally, California’s Consumer Privacy Act (CCPA) came into effect and the EU’s General Data Protection Regulation (GDPR) had its second anniversary, with many Canadian organizations continuing to be concerned about their extra-territorial reach and hefty fines.

Join us for a two-hour virtual morning event to discuss these and other recent privacy developments, and what they mean for marketers looking to embrace the benefits of data while maintaining consumer trust.

Attendees will:

  • Hear from top government and privacy experts on where the law is headed in Canada and across the provinces, and how marketers can be prepared.
  • Learn tips and practical guidance for marketers to meet the challenges of privacy compliance while growing and deepening relationships with customers.
  • Gain insights about how international developments, such as the EU’s GDPR and California’s CCPA, affect Canadian marketing practices.


10:00 AM
Opening Remarks
10:05 AM
Towards a New Canadian Privacy Law

The Government of Canada plans to move forward with updates to Canada’s privacy law, PIPEDA. Panel experts will offer insights on the changes to come, how priorities have shifted during the pandemic, and what this means for marketers looking to stay resilient and prepared.

Deborah EvansDeborah Evans (Moderator)
Chief Privacy Officer

Deborah Evans is the Chief Privacy Officer at Rogers Communications, where she is responsible for privacy across all lines of business, including management of CASL and telemarketing rules. She is also responsible for Rogers’ relationship with the Office of the Privacy Commissioner and the CRTC Enforcement Branch.

Deborah joined Rogers in 2007 and has progressed through various positions within the organization’s Regulatory team, including representing Rogers at numerous proceedings and government hearings, and implementation of the CRTC’s Wireless Code. As well, she managed Rogers Office of the Ombudsperson for 18 months. Deborah has managed Rogers’ privacy office since 2014.

She is the Chair of both the CWTA Privacy and Security Committee and the Canadian Marketing Association’s Privacy Committee, former Chair of the CWTA’s Recycling Committee, and former member of the CWTA Accessibility Committee.

Cristina OnoséCristina Onosé
Lead, Privacy Advocacy & Thought Leadership

Cristina holds a dual role as Lead for Privacy Advocacy and Thought Leadership, as well as Cyber Threat Intelligence within the Cybersecurity, Privacy and Financial Crimes team at PwC Canada. Bringing a unique skill set across privacy, cybersecurity, marketing and government relations, she works with organizations to optimize their privacy and security programs, ensure compliance with applicable privacy and security requirements, and enhance consumer trust.

Cristina teaches the ‘Privacy in Technology’ course as part of York University’s Information Privacy Program. She is also a member of the Certification Training Advisory Board of the International Association of Privacy Professionals (IAPP), and serves as board director of the Public Affairs Association of Canada (PAAC), the Digital Advertising Alliance of Canada (DAAC) and the European Union Chamber of Commerce in Canada (EUCCAN). She is a certified privacy professional (CIPP/C, CIPM).

David ElderDavid Elder
Counsel and Chief Privacy Officer

David Elder is Chair of the Privacy & Data Protection and Communications practice groups at Stikeman Elliott LLP, where he also serves as the firm's Chief Privacy Officer.  He provides privacy and marketing compliance advice to a wide range of Canadian and international businesses, including with respect to managing data breaches and navigating privacy issues arising in M&A transactions.  He has also been an active participant in legislative and policy developments respecting privacy. Based in Ottawa, he has over 25 years of experience gained in private practice, government and corporate settings.

10:35 AM
Six Key Things a CMO Needs to Know about Privacy Rules

Panel experts will distill six key things you need to know about Canadian marketing rules, and their top tips to ensure a compliant data-driven marketing strategy.

The session will also explore the practical impacts on Canadian marketers of rules in other jurisdictions, such as the EU’s GDPR and California’s CCPA.

Drew WeickerDrew Weicker (Moderator)
Vice President, Sales, North America

Drew oversees a team responsible for revenue growth at DoubleVerify that primarily concentrates on the East Coast (US), Canada and South American markets. His main focus is on leading sales efforts in those regions to promote continued adoption of verification services and highlighting the benefits of DV’s Authentic Impression®. Prior to joining DV, Drew worked at the advertising agency, McCann Erickson, where he helped launch Microsoft Xbox, Xbox360 and various other games for Windows. From there he took on roles at Hearst and WebMD/Medscape. Drew earned his undergraduate degree from Georgetown University and his MBA from Fordham University. 

Chris ArrendaleChris Arrendale
Chief Privacy Officer

Chris Arrendale has over 16 years of experience in email marketing technology and software. His expertise includes insights into the email industry’s largest ISPs and is backed by extensive knowledge in industry-leading webmail providers, spam filter providers, reputation management strategies, and deliverability consulting best practices. He has traveled extensively as a marketing speaker, author, and software consultant.

He has worked with clients all over the world solving deliverability and compliance issues. Chris recently authored a book on email deliverability, privacy, and compliance titled "Deliverability Inferno".

Suzanne CostaSuzanne Costa
Chief Operations Officer

Suzanne is no stranger to growing companies.

Prior to joining Delvinia, she spent more than eight years transforming Research Now into one of the largest global leaders in data capture. Taking inspiration from her entrepreneurial father, she helps companies build the talent and operational foundation needed to inspire, innovate and commercialize quality products.

Her deep interest in identifying and developing leaders is rooted in authenticity—guiding people to become the authors of their own careers. For Delvinia, that means nurturing the talent needed to innovate the market research industry in ways we’ve yet to imagine.

Outside of the office, Suzanne is an ardent supporter of the Toronto Humane Society. She and her husband are the proud owners of two frisky cats, Leonard and Josie, and one lovable dog, Pepe.

11:05 AM
Keynote Presentation from the Deputy Commissioner, Policy and Promotion of Canada

Gregory Smolynec Gregory Smolynec
Deputy Commissioner, Policy and Promotion

Gregory Smolynec is  Deputy Commissioner, Policy and Promotion in the Office of the Privacy Commissioner of Canada. The Promotion Program is future-looking and aims to inform Canadians of their rights and how to exercise them, and to bring organizations toward compliance with the law. As Deputy Commissioner Policy and Promotion, Gregory leads the OPC Policy and Promotion team in developing and promoting general, yet practical, information and guidance, and in developing advice on specific initiatives. Prior to his appointment, Gregory served as Director General Strategic Initiatives in the Strategic Joint Staff at National Defence Headquarter.  As DGSI, he led the Strategic Outlook function for the Canadian Armed Forces. Strategic Outlook is an analytical, decision support process designed to identify and analyze the central military and technological challenges facing Canada and to inform strategic decision-making and advice to government. Gregory began his career with the Department of National Defence as a Strategic Analyst in Defence R&D Canada. He has worked in several organizations within the Department of National Defence as an analyst and has held a series of progressively responsible executive positions the Public Service.  He has a Bachelor of Arts in History from McGill University, a Master of Arts in Russian and East European Studies from Carleton University and a Doctorate in History from Duke University.

11:20 AM
Fragmenting the Rules: Provincial Privacy Law Reform Across Canada

Yet more legislative reform may be on the horizon. Both Quebec and B.C. have begun modernizing their privacy rules, while Ontario is consulting on the creation of its first-ever private sector privacy law. These provincial laws replace PIPEDA for intraprovincial activities, and marketers will need to plan for the differences. Panel experts will offer insights on where things are headed in the provinces, and how this could fragment the privacy rules that have governed marketing activities until now.

Suzanne MorinSuzanne Morin (Moderator)
VP, Enterprise Services Compliance & Chief Privacy Officer

In 2015, after more than 20 years in the communications industry, Suzanne shifted industries and joined Sun Life Financial. She has led the team providing legal support to the business in Québec combined with overall leadership for privacy at Sun Life and its subsidiaries worldwide. In April 2019, Suzanne moved into a newly created role with accountability for creating a compliance structure for Enterprise Services while continuing her global work as Chief Privacy Officer.

A big believer in giving back to the community, she continues to be involved with many organizations including the Canadian Bar Association’s National Privacy and Access Law Section, the Canadian Center for Child Protection and MediaSmarts, a leader in media and digital literacy. Suzanne was an appointed member of the board of the Standards Council of Canada for over a decade and was a member of the Canadian Spam Task Force. 

Amanda  MaltbyAmanda Maltby
General Manager, Compliance and Chief Privacy Officer

As Canada Post’s General Manager, Compliance and Chief Privacy Officer, Amanda Maltby is responsible for corporate compliance in the areas of Privacy, Information Management, Official Languages, Anti-Money Laundering and Access to Information and oversees the Corporation’s Code of Conduct and Whistleblowing program. Prior to joining Canada Post in 2007, Amanda held executive roles in the public and private sectors including Ipsos-Reid Public Affairs, Finance Canada, Foreign Affairs and the Canadian Marketing Association. A recognized expert in privacy and data protection, Amanda is currently a member of the Board of Directors of the Canadian Marketing Association and chairs the CMA’s Public Affairs and Data and Privacy Committees. She acts as an advisor to the Conference Board of Canada’s Council of Chief Privacy Officers and is an active member and regular speaker for the International Association of Privacy Professionals. Amanda is a graduate of Carleton University in Ottawa. 

Ruby BarberRuby Barber
Assistant General Counsel – Legal & Regulatory

11:50 AM
Closing Remarks


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