10:00 a.m. – 12:00 p.m. ET
Research shows that trust and transparency are crucial to the customer experience, especially when it comes to how personal data is being collected, used and shared. Join us to discuss the privacy impact of data-driven marketing, and how you can stay within the rules.
The last year has seen many important privacy developments. Canada is facing the most significant changes to PIPEDA, its private sector privacy law, in decades. Across the provinces, yet more legislative reform may be on the horizon as the B.C., Quebec and Ontario governments embark on modernizing or introducing their own private sector privacy laws.
At the same time, the pandemic has underscored the importance of data and spurred a digital transformation, with companies collaborating to leverage data for good and engaging online more than ever before.
Globally, California’s Consumer Privacy Act (CCPA) came into effect and the EU’s General Data Protection Regulation (GDPR) had its second anniversary, with many Canadian organizations continuing to be concerned about their extra-territorial reach and hefty fines.
Join us for a two-hour virtual morning event to discuss these and other recent privacy developments, and what they mean for marketers looking to embrace the benefits of data while maintaining consumer trust.
- Learn about research on consumer attitudes towards privacy, and how they have shifted during the pandemic.
- Hear from top government and privacy experts on where the law is headed.
- Learn tips and practical guidance for marketers to meet the challenges of privacy compliance while growing and deepening relationships with customers.
- Gain insights about how international developments, such as the EU’s GDPR and California’s CCPA, affect Canadian marketing practices.
What Canadian Consumers Think
Deepen your relationships with customers by giving them what they want. The data-driven economy is a game-changer, offering significant benefits to Canadians, but also raising questions about how personal data is being collected, used and shared.
This panel will explore the latest research on Canadian consumer perspectives towards privacy among different stakeholder groups, and what this means for marketers looking to build consumer trust. It will also explore whether consumers’ privacy expectations have shifted coming out of the pandemic, especially when it comes to the use of geolocation data.
Six Key Things a CMO Needs to Know about Privacy Rules
Panel experts will distill six key things you need to know about Canadian marketing rules, and their top tips to ensure a compliant data-driven marketing strategy.
The session will also explore the practical impacts on Canadian marketers of rules in other jurisdictions, such as the EU’s GDPR and California’s CCPA.
General Manager, Compliance and Chief Privacy Officer
As Canada Post’s General Manager, Compliance and Chief Privacy Officer, Amanda Maltby is responsible for corporate compliance in the areas of Privacy, Information Management, Official Languages, Anti-Money Laundering and Access to Information and oversees the Corporation’s Code of Conduct and Whistleblowing program. Prior to joining Canada Post in 2007, Amanda held executive roles in the public and private sectors including Ipsos-Reid Public Affairs, Finance Canada, Foreign Affairs and the Canadian Marketing Association. A recognized expert in privacy and data protection, Amanda is currently a member of the Board of Directors of the Canadian Marketing Association and chairs the CMA’s Public Affairs and Data and Privacy Committees. She acts as an advisor to the Conference Board of Canada’s Council of Chief Privacy Officers and is an active member and regular speaker for the International Association of Privacy Professionals. Amanda is a graduate of Carleton University in Ottawa.
Chris Arrendale has over 16 years of experience in email marketing technology and software. His expertise includes insights into the email industry’s largest ISPs and is backed by extensive knowledge in industry-leading webmail providers, spam filter providers, reputation management strategies, and deliverability consulting best practices. He has traveled extensively as a marketing speaker, author, and software consultant.
He has worked with clients all over the world solving deliverability and compliance issues. Chris recently authored a book on email deliverability, privacy, and compliance titled "Deliverability Inferno".
Suzanne is no stranger to growing companies.
Keynote Presentation from the Privacy Commissioner of Canada
Daniel Therrien was appointed Privacy Commissioner of Canada on June 5, 2014 after three decades serving Canadians as a lawyer with various federal departments where human rights issues were important.
Commissioner Therrien has said that the over-arching goal of his mandate is to increase the control Canadians have over their personal information. Shortly after his appointment, Commissioner Therrien was plunged into the debate over a new cyberbullying bill, legislation to reform Canada’s federal private sector privacy law and a review of the RCMP’s lawful access practices. He has also championed privacy rights in the public debate over national security and public safety, and led research and investigations into privacy issues that go to the heart of consumer trust and confidence. Commissioner Therrien has identified new strategic privacy priorities and strategic approaches that will guide the Office of the Privacy Commissioner of Canada’s work in the coming years, and has spoken publicly on a range of privacy issues throughout Canada and around the world. He values collaboration and consultation and works with public and private sector stakeholders, academia, civil society organizations, consumer groups and individuals to help improve privacy protections for Canadians.
Commissioner Therrien holds a Bachelor of Arts and a Licence en droit from the University of Ottawa. He was called to the Quebec Bar in 1981.
Towards a New Canadian Privacy Law
The Government of Canada plans to move forward with updates to Canada’s privacy law, PIPEDA. At the same time, provincial governments in Quebec and BC are reforming their own private sector privacy laws. Panel experts will offer insights on the changes to come and what this means for marketers looking to stay resilient and prepared.