CMA Smallbiz

October 3, 2017
8:00 a.m. – 11:00 a.m.

CMA Members: $89
Non-Members: $129
Arcadian Court
401 Bay St., 8th Floor
Toronto, ON M5H 2Y4
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Agency 59     Microsoft      Return Path


Saatchi & Saatchi    Captivate    Aber Group    Ariad    Cision   


Our first CMAsmallbiz event helps you accelerate your small business, exploring everything from DIY vs agency-led marketing tactics to reimagining your email marketing program.

Count on insightful takeaways you can apply immediately to help improve your processes, culture and ROI.



8:00 AM
Breakfast & Networking
8:30 AM
Opening Remarks
8:35 AM
Small business marketing – DIY vs calling the experts
Marc Cooper

Jason Dojc
Director of Strategy

“No money. No time.” Four little words that come up every time we talk to a small business about their marketing strategies. And here are the four words we always counter with: “You’re already doing it.”

You developed a product or service: that was a marketing activity. You tracked down customers: that was a marketing activity. You convinced them to buy your product or service: that was a marketing activity. You’ve been marketing since day one, doing it yourself and doing a good job. But at what point do you decide to do a better job, and how will you go about it?

Agency59 has decades of experience working with both national brands and small businesses. Speaking from their collective experience, A59’s Marc Cooper (Partner) and Jason Dojc (Director of Strategy) will take you through marketing tactics that small businesses can do themselves (there are more than you might think), and discuss how ad agencies can further help entrepreneurs grow their businesses when the time is right.

Joining Marc and Jason on stage will be a panel of small business owners who will share the successes they’ve had with DIY marketing, and when they’ve benefited from agency expertise.

Meet Marc Cooper

For over 20 years, Marc Cooper has been helping businesses of all sizes build and market their brands effectively and coherently across all media. Along with his partners, Marc runs an independently owned advertising agency that specializes in creating strong, emotional connections between companies and their customers.

He’s always been passionate about helping businesses in general, and small businesses in particular. So much so that for the past two years he’s offered his agency’s services as one of the prizes in a national small business contest. To date, this has helped half a dozen start-ups get noticed at the earliest stages of their business.

When you can’t find Marc at his office, you might find him guest lecturing about the virtues of marketing in today's complex media environment, or putting his advertising expertise to work for the Georgian Bay Association, which promotes, protects and preserves the greater Georgian Bay environment.

Meet Jason Dojc

Ever since Jason Dojc first heard the crackle, hiss and bing of a 56K modem, he’s been living a digital life. Thankfully, with the rise of Facebook, Twitter et al, he’s also started living a social life.

Enamored by cool technology and fascinated by human behaviour, Jason draws from both areas to help clients understand how digital, social, mobile and other ‘geeky stuff’ can have a direct impact on their business, no matter what line of work they’re in.

Jason, who’s worked with clients across a wide variety of sectors – including retail, CPG, automotive, financial services, entertainment, real-estate and health – makes it a point to never stop at an insight or conclusion, without knowing how it will translate into an effective marketing strategy.

9:15 AM
Return Path Presentation
Maggie Bettinson
Country Manager, Canada

We all know the effort that goes into building a new email campaign. But what happens after you hit send? In this presentation, Return Path will explore the perilous path to the inbox and show you how small business marketers can reimagine their email marketing programs.

In this session, you will learn:

  • How to manage the evolving email strategy landscape
  • Strategies to navigate the perilous path to the inbox
  • Ideas to how you reimagine your email program

Meet Maggie Bettinson

Maggie Bettinson is currently Return Path’s Country Manager for Canada. In this capacity she is responsible for business strategy, sales growth and overall client satisfaction. She is passionate about increasing revenue for her clients and believes building collaborative relationships is the key to success.

Prior to Return Path, she spent over twelve years at multinational consumer goods companies, such as L’Oreal, Whirlpool and Groupe SEB, where she worked with digital marketers and buyers at Canada’s top retailers and acted as an extension of their team. She has a Bachelor’s Degree in Commerce from the University of Toronto and an International MBA from the Schulich School of Business.

9:55 AM
Networking Break
10:15 AM
The cloud for small business: Using technology to level the playing field
David Iudiciani
Azure Product Marketing Manager, Small Business

Lynne Clarke-Drew
Customer Acquisition Lead, Small Business

Meet David Iudiciani

Cloud + Enterprise Product Manager
David is currently a Product Manager at Microsoft focused on growing the Azure business within small/mid-size and corporate customers across Canada. He works very closely with Microsoft field and inside sales managers, enabling them to effectively go-to-market with cloud infrastructure and platform technologies

Meet Lynne Clarke-Drew

Lynne is responsible for driving Microsoft's customer acquisition strategy for Small and Medium Sized Business and Corporate Accounts. She leads a team that focus on different industry verticals, with a goal of helping Canadian Small Business owners grow their businesses to realise their full potential. Prior to this role Lynne has had several Global and International roles at Microsoft, and most recently she was the Director of Industry Marketing at PwC Canada.

10:55 AM
Closing Remarks