CMAtalent - Recruit, keep and mentor your rockstar marketing talent

CMAtalent - Recruit, keep and mentor your rockstar marketing talent

June 13, 2017
8:00 a.m. – 11:00 a.m.


CMA Members: $89
Non-Members: $129

George Brown College Campus
51 Dockside Drive (Queen's Quay) 
2nd Floor
Toronto, ON
View Map


Intercept Group   George Brown College

Diamond    The ABER Group  Ariad Communications  CNW

Overview

The marketing and communications landscape is ever-evolving, and so are the needs of talent. Learn how forward-thinking organizations empower Millennials and Multi-Generational talent by creating an effective on-boarding and retention strategy.  Discover the Millennial hierarchy of needs to create diverse, high-functioning teams and how companies can shift their ways of communicating to be more effective, leading to better results.

Agenda & Speakers

8:00 AM
Breakfast & Networking
8:30 AM
The Future of Canadian Marketing Talent
Chris Stamper
Board Chair, Canadian Marketing Association
@CDNmarketing

Be the first to hear a significant announcement! The future of marketing talent in Canada begins today – you won’t want to miss it!

8:55 AM
Managing Millennial Disruption
Andrew Au
President, Intercept Group North America

At a time when every company is a tech company, empowering the millennials on your team is mission-critical. Discover the millennial hierarchy of needs to create diverse, high functioning teams.

 


Meet Andrew Au

Andrew Au is the co-founder and President of Intercept Group, a marketing agency that helps global brands win the head, heart and hands of Gen-Y and Z’ers across North America. Intercept has a network of over 3,000 brand ambassadors that empower their digital and experiential marketing campaigns, considered best in class by global awards organizations such as Effie Worldwide and Hermes Creative Awards. In 2016, Au was named to the Forbes 30 Under 30 for Marketing & Advertising. Today, he is regarded as a generation thought leader helping global organizations win Gen-Y and Z’ers, as consumers, professionals and employees.

9:40 AM
Networking Break
9:55 AM
Learning is the New Money
Dr. Mary Donohue
Social Scientist on the Multi-Generational Workplace
@DrMaryDonohue

Dr. Mary Donohue is a social scientist and educator. It’s her job to know why we speak and act the way we do at work and how we can shift to be even more effective.

Dr. Mary is a cancer survivor who worked with Paul Newman, learned from Robert Kennedy, Jr., made her movie debut with former Toronto mayor David Miller, and was briefly (very briefly) a Supreme with Diana Ross.

Named as one of the 18 Outstanding Women In Tech, and Diversity MBA’s top 50 under 50, Dr. Donohue is a passionate advocate of revolutionizing today’s workforce training through technology and developing internal talent. Her book with Jack Canfield is an Amazon bestseller in both the US and Canada.

She is CEO of Donohue Learning™, and her clients include Walmart, American Airlines, TD Bank, Kaiser Permanente, OLG, and many other private and public organizations.
Dr. Mary is a world-renowned speaker and TEDX presenter, television personality and columnist. Her work appears in the Huffington Post and Financial Post. She has won awards for her volunteerism and research and continues to give back daily to her community both domestically and internationally.

 
10:50 AM
Closing Remarks & Networking

This Year's Attendees

The following is a selected list of attendees:

Title Company
Loyalty Solutions and Partnerships, Director Bond Brand Loyalty
President Brand Matters Inc.
Marketing Director, Membership, Automotive & Advocacy CAA CLUB GROUP
VP, Marketing & Member Engagement Canadian Marketing Association
Senior VP Advertising Sales & GM, Canada Captivate
Business Development Associate Captivate
Consultant Chad Management Group
Vice President, Consulting Services Data Insight Group Inc. (DiG)
Consultant Delhar Consulting
President | Chief Innovation Officer Delvinia
Senior Vice President, Marketing and Sales Operations Environics Analytics
Partner Ethnicity Multicultural Marketing Inc.
VP, Managing Director FCB SIX
Partner Fogler Rubinoff
President Fuse Marketing Group
Director, HR FUSE Marketing Group
Senior Director, Talent Management GCI Canada
President GCI Cananda
Chair, School of Marketing George Brown College
Professor of Marketing and Digital Media George Brown College
Feild Education Business Developer George Brown College, Centre for Business
Manager, Field Education and Partnerships George Brown College, Centre for Business
Director, Overseas Business Development Harlequin
Talent Manager ICF Olson
SVP & Partner Kaiser Lachance
Senior Vice-President and Partner Kaiser Lachance Communications
Head of Marketing Kantar TNS
Corporate VP Marketing Kruger Products L.P.
CEO Learnography
Director, Marketing Loblaw
Director, Digital Marketing Loblaw
SVP, Strategy LoyaltyOne
Associate Director, Marketing LoyaltyOne
PR Manager LoyaltyOne
AVP Corporate Marketing & Communications LoyaltyOne
Marketing Specialist LoyaltyOne
Associate Director, Digital LoyaltyOne
Communications Manager LoyaltyOne
President & CEO LoyaltyOne Co.
Principal Consultant Marcom Blueprints Inc
Human Resources Manager McCann Worldgroup Canada
Relationship Manager – MBA McMaster University-DeGroote School of Business
Managing Partner, Head of HR and Talent MediaCom Canada
Senior Recruitment Specialist MediaCom Canada
Regional HR Manager Metroland Media
Consultant / Intern nitch*
Sr. Director Brand & MarCom PC Financial
Principal | Consultant Pierce Consulting Services |Team Discovery
Founding Partner Reality Engine
CEO Smorgads Market Tech Inc.
Senior Account Director Stephen Thomas
Sr. Coordinator, Recruitment T1
Associate Vice President TD
Learning Business Partner TD
Associate Marketing Manager TD
Vice President TD BANK
Associate Vice President TD BANK
MR TD BANK
Vice President Marketing Planning TD Bank
Marketing TD Bank
Associate Vice President TD BANK
Associate Vice President TD BANK
Senior Manager, Change & Process Management TD Bank Group
Sr. Advisor TELUS
Manager, National Donor Experience & Telefundraising The Canadian Red Cross
Manager, Talent Planning The Home Depot
CEO The New Business
Managing Director TMG International Inc.
Senior Client Partner Twitter Canada
Vice President, Customer Experience World Vision Canada
Vice President, Customer Experience World Vision Canada
Marketing Director yconic