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This Senior Marketer Pathway for Chartered Marketer Applications is Now Closed

For a limited time, senior marketers had the opportunity to apply for the Chartered Marketer (CM) designation ahead of the Chartered Marketer comprehensive program launch.
Candidates from industry or an agency or teachers of marketing had to have a minimum of 10 years’ experience at a senior level.

If you have questions regarding an application sent by December 31, 2018, please contact

The Chartered Marketer Program

The Chartered Marketer program is designed for the marketing industry as a way to set professional standards for individuals to achieve a professional designation. It is designed for marketing professionals working full-time and is a fully online learning program. It is ideal for marketers looking to develop well-rounded marketing acumen, bring business focus into marketing and hone the soft skills that make for a true professional. The two-year, online program covers a broad range of topics from proposition development, financial management, campaign development, marketing technologies, and more.

For more information, please visit

Chartered Marketer Designation Usage Guidelines

The information below is intended to provide guidance to Chartered Marketers (CMs) as awarded by the Canadian Marketing Association (CMA) regarding their use of the CM designation. The use of the CM designation is not regulated; however, the CMA strongly recommends that CMs abide by these guidelines for consistency.

Use of the “CM” Initials in Signatures

Chartered Marketers may add CM to the end of their names as follows:

  • The use of a comma between your name and your designations is optional (e.g. Jane Doe CM; Jane Doe, CM.)
  • The use of a comma between designations is required (e.g. John Doe, CMS, CM. or Jane Doe, PMP, CM.)

Use of the Chartered Marketer Logo

Chartered Marketers may use the CM logo in the following circumstances:

  • Within the footer of professional correspondence
  • Within an electronic signature (e.g. an email signature or at the end of a blog post)
  • Within a personal profile page

In all circumstances, the logo use should include the text “Chartered Marketer” and should be linked to

Click here for a high resolution image of the CM logo.  

Documents to Download

Continuing Professional Development Requirement Code of Conduct for Professional Marketers

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