Focus on professional growth

Whether you’re a marketer eager to learn a new skill or update your existing knowledge, we’ve got the online courses to help you to achieve what you’re looking for and a certificate to prove it. With 5 different marketing topics to choose from, we’ve got something to help you step out of your comfort zone and reach your full marketing potential.

Our dedicated learning team has designed a series of online certificate courses to cover relevant marketing topics based on the latest industry best practices. Each course is packed with real-world case studies, video instruction from practicing marketing experts, and discussion boards to engage with fellow learners from various industries, each with their own experiences to share.

Certificate Course Start Dates

  Course Fall 2020 Winter 2021 Spring 2021
         
 

Digital Marketing

September 21

February 18 May 10
 

Digital Marketing Strategy

September 21

February 18 May 10
 

Digital Analytics

September 21 February 18 May 10
 

Integrated Branding

September 21

February 18 May 10
 

Marketing Math

September 21

February 18 May 10

 

“I really enjoyed the flexibility that this course gave me to complete during my own hours while I manage a busy schedule. The weekly challenges and assignment cadence was perfect to keep our self-study on schedule within a realistic timeframe. Overall, great format and cadence to the course.”
- Digital Marketing

"The instructor was wonderful, very passionate, positive, easy to learn from. Quick to respond to questions and could tell from the weekly material he was very engaged with the group. Really appreciated the format of alternating the assignments with weekly discussions from week to week.” 
- Digital Marketing Strategy

“The best thing about this course was that this provided some great information for marketers who are just starting to learn about best practices, and for experienced marketers, a refresher on some of the things that we can use in our organization to help improve the marketing.”
- Digital Analytics

“Loved everything about this course. My company is going through a rebranding and I can't wait to take all the new information I have learned with me.”
- Integrated Branding

“The course made what seemed intimidating more familiar and made me knowledgeable about many math terms and formulas that are required in my field.”
- Marketing Math

Writing
Digital Marketing

Discover the latest trends and best practices in the changing digital landscape from working with influencers to using storytelling to level up your content marketing. 

writing
Digital Marketing Strategy

Understand the elements of developing a digital marketing strategy from getting to know your ideal customers to setting objectives, and implementing a content strategy that works. 

analytics
Digital Analytics

Make the data work for you – gain confidence in your optimizations and marketing investments by learning to apply a measurement model to your online communications. 

Integrated Branding
Integrated Branding

Learn how to craft a brand strategy and create impactful marketing communications that align with your brand strategy and add value to your organization.

Marketing Math
Marketing Math

As a marketer, understanding the numbers is top priority. Learn how to calculate key business metrics to optimize costs and deliver better business results for your company.

 

Chartered Marketer™ Designation

Gain recognition as a top Canadian marketing professional by getting the Chartered Marketer (CM) Designation. It’s so much more than two letters after your name – it’s a vigorous two-year immersion in the very latest in strategies, branding, digital engagement, marketing ROI and martech. The CM program will raise your profile in the marketing community, enhance your career prospects and provide added value to your employer. 

Check eligibility requirements or apply now!

Certified Marketing Specialist™ Designation

The Certified Marketing Specialist™ Designation positions your expertise as a marketing practitioner with up-to-date industry knowledge and skills. To earn your designation, you must successfully complete all five Marketing Certificate courses and be employed in a marketing-related role for at least one year. 

Already hold your CMS designation and looking to continue your professional growth? You qualify for advanced standing in the Chartered Marketer Designation Program! Click here for more details

FAQ

Q: What are the admission requirements?
A: These courses are designed for practising marketers with at least 1 year of marketing experience. There are no other specific admission requirements.

Q: What is the average time commitment per week? 
A: You will need to spend around 3-6 hours per week to complete coursework, but that can vary depending on individual learning styles. Our learners work full-time and still have time to complete the course. 

Q: How do I access my online course?
A: We use an online platform which can be accessed at https://learning.thecma.ca. After registering, you will be provided a log-in for the site. 

Q: Can I take more than one course per semester?
A: As our courses require a significant amount of work, we generally recommend that students only take one certificate course at a time. 

Q: Is there a time limit for completing the requirements?
A: Not at this time however CMA reserves the right to implement one in the future.

Q: How much does it cost to get the designation?
A: There is no additional cost to receive the designation. Each course is priced individually, these prices can be found on the specific course pages.

For more information, please contact learning@thecma.ca or 416-645-3279.