The Certified Marketing Specialist™ Designation positions your expertise as a marketing practitioner with up-to-date industry knowledge and skills. To earn your designation, you must successfully complete all five online certificate courses, and be employed in a marketing-related role for at least one year.


Online courses are typically offered three times a year. Please open Details for specific start dates of each course.

  Course Winter 2017 Spring 2017 Fall 2017

Digital Marketing

January 16

May 1

September 18


Digital Marketing Strategy

January 23

May 1

September 18


Direct Response Marketing

January 23

May 1

September 25


Integrated Branding

January 23

May 1

September 25


Marketing Math

February 13

May 8

October 2



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Quick facts about the Certified Marketing Specialist™ Designation

Q: How many courses do I have to take to get the Designation?
A: Students must successfully complete four Marketing Certificate courses and one compulsory Marketing Math course & exam in order to be awarded the Certified Marketing Specialist™ Designation.

Q: What is the suggested time frame to complete the Designation?
A: As our courses require a significant amount of work, we generally recommend that students only take one certificate course at a time. Students can complete all designation requirements in approximately 19-24 months.

Q: Is there a time limit for completing the requirements?
A: Not at this time, however CMA reserves the right to implement one in the future.

Q: How much does it cost to get the Designation?
A: There is no additional cost to receive the designation. Each course is priced individually, these prices can be found on the specific course pages.

Q: Do courses have to be taken in any specific order?
A: No, there is no specific order, but review course requirements for each course as there is a base of practitioner knowledge assumed.

Q. Do I need to be currently employed in a marketing-related role to receive the Certified Marketing Specialist Designation?
A: The online courses that comprise the designation provide professional development and build on the skills and knowledge of marketing practitioners with between one and three years experience, so for the designation to be awarded, current employment in a marketing-related role is required with one exception: if your employer deems that the CMA courses are part of your professional development and consequently pays for them, regardless of what your current position is, you are eligible for the designation. For a complete listing of marketing-related roles, please visit HRDC – National Occupational Classification website: http://www5.hrsdc.gc.ca/NOC/.

For more information about this, please send us an email at learning@theCMA.ca


Find out what other students have to say.

"My experience as part of the Certified Marketing Specialist™ Designation program was amazing! Each course has had an immediate positive impact in how I approach my current role as a Marketing Manager in the Telco space.

The course curriculum uses real world scenarios – specifically utilizing core brand & marketing principles that directly translate into my daily role. Course instructors were without a doubt very experienced and knowledgeable about multiple fields. They always encouraged engagement and would spend the necessary time to answer questions.

I’d recommend this program to all Marketing professionals looking to excel in their career!"

- Ellery Walker Beckford

"The CMA has been an instrumental part of my career and development as a Marketing Specialist.  The association’s programs and education offerings are a commitment to the field of Marketing in Canada - all marketing disciplines, channels and technologies..." 
- Angie Velarde, M.A.

 "The CMA program helped me to achieve my goal of working in a pure Marketing role. The courses gave me the skills needed to make a successful transition."
- Renice Jones

"CMA provides a holistic view of Marketing and this is hard to find in one place. The marketing material and the case studies are very practical and can be applied right away. Good interaction with the tutors, with the class and the perfect way to learn!"
- Valeria Morareti


Employers: Grow your Business with Stronger Marketing Teams
CMA online certificate courses are made by marketers, for marketers,
keeping your employees at the leading edge of the industry.

Learn from Canada's Leading Marketing Association Educator
See how CMA’s online courses can take your career to the next level!
Learn from marketing experts using the latest technologies
in an interactive and flexible online environment.

For more information, please contact designation@the-cma.org or 416-645-3279.