professional development

 

Calendar

Offered throughout the year in half-day and full-day formats. Participants will benefit from an interactive learning session, case study examples and invaluable take-home reference material.

Join us and learn from marketing experts who offer relevant industry examples with the latest information and best practices. Work closely with fellow participants in group exercises used to illustrate concepts and encourage participation.

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Project Management for Marketers Seminar

December 5 | Toronto

Learn how to effectively initiate and plan a marketing project

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Content Marketing Seminar

January 23 | Toronto

Learn the what and the why of content marketing

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Integrated Marketing Campaign Execution

February 5 | Toronto

Learn how to effectively initiate and plan a marketing project

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Effective Email Marketing

February 18 | Toronto

Learn about the latest trends in email design and email technology

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Professional Networking Skills

March 5 | Toronto

Become equipped with the networking skills for acquisition, retention and management conversations

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Developing an eCommerce Conversion Strategy

March 5 | Toronto

Learn how consumers research products, purchase them and repeat purchases has changed as the channels that they have to purchase products/services through have also evolved

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Mastering the Creative Brief

March 26 | Toronto

Connect the dots between business objectives and the creative task at hand

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Project Management for Marketers Seminar

April 28 | Toronto

Learn how to effectively initiate and plan a marketing project

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Financial Storytelling

May 14 | Toronto

Learn how marketing can integrate with Finance to impact business success

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Copywriting for Marketers

May 27 | Toronto

Learn how to motivate, persuade and sell

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Developing the Marketing Plan

August 11 | Toronto

Learn how to prepare for the marketing planning process