Offered throughout the year in half-day, one-day, two-day plus online formats. Participants will benefit from an interactive learning session, case study examples and invaluable take-home reference material.
Join us and learn from marketing experts who offer relevant industry examples with the latest information and best practices. Work closely with fellow participants in group exercises used to illustrate concepts and encourage participation.
Developing the Marketing Plan
August 16 | Toronto
Learn how to prepare for the marketing planning process
Media Measurement for Marketers
August 23 | Toronto
Understand how agencies and marketers use data measurement
Integrated Marketing Campaign Execution
August 29 | Toronto
Learn the core building blocks of a successful integrated marketing campaign execution
September 12 | Toronto
Learn the what and the why of content marketing
Social Media Strategy and Best Practices
September 19 | Winnipeg
Learn the fundamentals of how to create a social media strategy
September 20 | Toronto
Social insights brings together the topics of social media monitoring, social listening and sentiment analysis under a single unified strategy
Maximizing Your Presentation Skills
October 10 | Toronto
Learn how to adopt a confident and passionate presentation mindset
October 16 | Toronto
Gain a deeper understanding of how search engines work and how they interpret the information on your site to assign authority and relevancy, resulting in rankings.
Copywriting for Marketers
November 7 | Toronto
Copywriting isn’t just for copywriters anymore. By attending this one-day seminar you will learn how to define key messages, develop breakthrough headlines and shape your communications for flow, brevity and impact.
Project Management for Marketers
December 4 | Toronto
Learn how to effectively initiate and plan a marketing project