professional development

All seminars are now available online! 

Seminars are designed by marketers for marketers. Join us and learn from marketing experts who offer relevant industry examples with the latest information and best practices. Online seminars will feature various engagement opportunities designed to illustrate concepts and encourage participation.

Calendar

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Fostering Loyalty and Customer Engagement

March 10 | Online - Zoom Meeting
10:00 a.m. – 12:30 p.m. ET

Explore a variety of opportunities available for marketers to grow customer loyalty and review relevant examples that bring the thinking to life.

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How to Measure Marketing Performance in Financial Terms

March 23 | Online - Zoom Meeting
10:00 a.m. – 12:30 p.m. ET

Identify the key financial statements that are impacted by the Marketing department and the key performance indicators used to assess a company’s financial health

Communications Writing
Communications Writing

March 30 | Online - Zoom Meeting
10:00 a.m. – 12:30 p.m. ET

Learn how to make your writing more engaging

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Paid Acquisition Strategy for 2021 and Beyond

April 13 | Online - Zoom Meeting
10:00 a.m. – 12:30 p.m. ET

Learn how to evaluate your paid social, paid search, affiliate marketing, SEO and more to see what’s working and what isn’t

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The Art of Copywriting

April 28 | Online - Zoom Meeting
10:00 a.m. – 12:30 p.m. ET

Learn how to motivate, persuade and sell

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Creative Brand Building

May 11 | Online - Zoom Meeting
10:00 a.m. – 12:30 p.m. ET

Explore what makes great brands great and the core principles for building a stronger brand. Learn why it’s important to know who you are, what you stand for and why.

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Frameworks for Converting Ideas & Insights into Wins

May 18 | Online - Zoom Meeting
10:00 a.m. – 12:30 p.m. ET

Learn how to adopt a process for evaluating ideas by designing a testing framework that works for your team and resources

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Profit Planning: How To Anticipate Top Line Growth

August 10 | Online - Zoom Meeting
10:00 a.m. – 12:30 p.m. ET

Learn the basics of profit planning along with some cost volume profit techniques including breakeven analysis and target profits

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Marketing Planning in a Nutshell

August 18 | Online - Zoom Meeting
10:00 a.m. – 12:30 p.m. ET

Learn how to prepare for the marketing planning process

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Creative Strategic Thinking

September 14 | Online - Zoom Meeting
10:00 a.m. – 12:30 p.m. ET

Explore what constitutes ‘being creative’ and how it applies to your business. Build your creative confidence and your ability to think creatively!

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Project Management for Marketers in a Nutshell

September 28 | Online - Zoom Meeting
10:00 a.m. – 12:30 p.m. ET

Learn how to effectively initiate and plan a marketing project

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Creative Briefing in a Nutshell

October 20 | Online - Zoom Meeting
10:00 a.m. – 12:30 p.m. ET

Connect the dots between business objectives and the creative task at hand


Interested in facilitating a Seminar? Submit a proposal to us for consideration!