professional development

 

Calendar

Offered throughout the year in half-day and full-day formats. Participants will benefit from an interactive learning session, case study examples and invaluable take-home reference material.

Join us and learn from marketing experts who offer relevant industry examples with the latest information and best practices. Work closely with fellow participants in group exercises used to illustrate concepts and encourage participation.

content
Privacy Essentials for Marketers

Postponed - TBA | Toronto

What you need to know about real-world compliance and breaking developments

content
Financial Storytelling

May 14 | Toronto

Learn how marketing can integrate with Finance to impact business success

content
Communications Writing

May 27 | Toronto

Learn how to make your writing more engaging

content
Developing the Marketing Plan

August 11 | Toronto

Learn how to prepare for the marketing planning process

content
Content Marketing Seminar

September 2 | Toronto

Learn the what and the why of content marketing

content
Maximizing your Presentation Skills

September 15 | Toronto

Learn how to adopt a confident and passionate presentation mindset

content
Project Management for Marketers Seminar

September 22 | Toronto

Learn how to effectively initiate and plan a marketing project

content
Integrated Marketing Campaign Execution

October 7 | Toronto

Learn how to effectively initiate and plan a marketing project

content
How Marketing Teams Can Use Data Analytics to Drive Growth and Revenue

October 15 | Toronto

Learn effective data analytics strategies to drive revenue

content
The Art of Copywriting

October 27 | Toronto

Learn how to make your writing more engaging

content
Mastering the Creative Brief

November 4 | Toronto

Connect the dots between business objectives and the creative task at hand

content
SEO and CRO Strategies for Marketers

November 12 | Toronto

Learn the latest best in class search engine optimization (SEO) and conversion rate optimization (CRO) strategies to help your business win

content
Project Management for Marketers Seminar

December 2 | Toronto

Learn how to effectively initiate and plan a marketing project