Calendar

Offered throughout the year in half-day, one-day, two-day plus online formats. Participants will benefit from an interactive learning session, case study examples and invaluable take-home reference material.

Join us and learn from marketing experts who offer relevant industry examples with the latest information and best practices. Work closely with fellow participants in group exercises used to illustrate concepts and encourage participation.

  Date Seminar
     
  November 29 Media Measurement for Marketers
  December 6 Project Management for Marketers
  January 24-25 Marketing Math
  February 1 Integrated Marketing Campaign Execution
  February 21 Financial Storytelling
  February 27 Content Marketing
  March 21 SEO Essentials
  April 5 Copywriting for Marketers

Media Measurement for Marketers

November 29 | Toronto

Understand how agencies and marketers use data measurement

Project Management for Marketers

December 6 | Toronto

Learn how to effectively initiate and plan a marketing project

Marketing Math

January 24-25 | Toronto

Examine some of the basic formulas and special arithmetic used in marketing driven companies

Integrated Marketing Campaign Execution

February 1 | Toronto

Learn the core building blocks of a successful integrated marketing campaign

Financial Storytelling

February 21 | Toronto

Identify the key financial statements that are impacted by the Marketing department

Content Marketing

February 27 | Toronto

Learn the what and the why of content marketing

SEO Essentials

March 21 | Toronto

Learn how to generate meaningful and data driven keyword research and content

Copywriting for Marketers

April 5 | Toronto

Learn how to motivate, persuade and sell