Offered throughout the year in half-day, one-day, two-day plus online formats. Participants will benefit from an interactive learning session, case study examples and invaluable take-home reference material.

Join us and learn from marketing experts who offer relevant industry examples with the latest information and best practices. Work closely with fellow participants in group exercises used to illustrate concepts and encourage participation.

Developing the Marketing Plan

August 16 | Toronto

Learn how to prepare for the marketing planning process

Media Measurement for Marketers

August 23 | Toronto

Understand how agencies and marketers use data measurement

Integrated Marketing Campaign Execution

August 29 | Toronto

Learn the core building blocks of a successful integrated marketing campaign execution

Content Marketing

September 12 | Toronto

Learn the what and the why of content marketing

Social Media Strategy and Best Practices

September 19 | Winnipeg

Learn the fundamentals of how to create a social media strategy

Social Insights

September 20 | Toronto

Social insights brings together the topics of social media monitoring, social listening and sentiment analysis under a single unified strategy

Maximizing Your Presentation Skills

October 10 | Toronto

Learn how to adopt a confident and passionate presentation mindset

SEO Essentials

October 16 | Toronto

Gain a deeper understanding of how search engines work and how they interpret the information on your site to assign authority and relevancy, resulting in rankings.

Copywriting for Marketers

November 7 | Toronto

Copywriting isn’t just for copywriters anymore. By attending this one-day seminar you will learn how to define key messages, develop breakthrough headlines and shape your communications for flow, brevity and impact.

Project Management for Marketers

December 4 | Toronto

Learn how to effectively initiate and plan a marketing project