professional development

 

Calendar

Offered throughout the year in half-day and full-day formats. Participants will benefit from an interactive learning session, case study examples and invaluable take-home reference material.

Join us and learn from marketing experts who offer relevant industry examples with the latest information and best practices. Work closely with fellow participants in group exercises used to illustrate concepts and encourage participation.

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Effective Email Marketing

February 18 | Toronto

Learn about the latest trends in email design and email technology

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Professional Networking Skills

March 5 | Toronto

Become equipped with the networking skills for acquisition, retention and management conversations

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Mastering the Creative Brief

March 26 | Toronto

Connect the dots between business objectives and the creative task at hand

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Privacy Essentials for Marketers

April 21 | Toronto

What you need to know about real-world compliance and breaking developments

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SEO and CRO Strategies for Marketers

April 22 | Toronto

Learn the latest best in class search engine optimization (SEO) and conversion rate optimization (CRO) strategies to help your business win

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Project Management for Marketers Seminar

April 28 | Toronto

Learn how to effectively initiate and plan a marketing project

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Financial Storytelling

May 14 | Toronto

Learn how marketing can integrate with Finance to impact business success

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Communications Writing

May 27 | Toronto

Learn how to make your writing more engaging

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Developing the Marketing Plan

August 11 | Toronto

Learn how to prepare for the marketing planning process

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Content Marketing Seminar

September 2 | Toronto

Learn the what and the why of content marketing

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Maximizing your Presentation Skills

September 15 | Toronto

Learn how to adopt a confident and passionate presentation mindset

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Integrated Marketing Campaign Execution

October 7 | Toronto

Learn how to effectively initiate and plan a marketing project

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Project Management for Marketers Seminar

December 2 | Toronto

Learn how to effectively initiate and plan a marketing project