AODA Roundtable: Accessibility, Paralympians and Marketing


What do accessibility, Paralympians and marketing have in common? Find out on June 18!

Over the past year, CMA has been busy working in collaboration with the government of Ontario to develop a series of events and documents to educate marketers about the Accessibility for Ontarians with Disabilities Act (AODA) and demonstrate the benefits of having accessible services, including accessible websites.

This event will feature CMA’s latest promo videos and a moderated discussion with a series of experts to discuss the future of marketing and accessibility. We will also celebrate, alongside the Government of Ontario, the 10th anniversary of the AODA.

You Will Learn

  • What accessibility is
  • How to comply with AODA
  • Benefits of Accessible Web Products for Marketing Campaigns

And much more...

Who Should Attend

  • Any organization that has an online presence
  • Digital marketing agencies & teams building web products for clients
  • Marketers looking to understand how web accessibility will benefit their marketing efforts
  • Legal professionals
  • IT professionals, Coders, front-end engineers, web developers
  • Human resources professionals and managers who need to understand new AODA requirements on compliance reporting and web accessibility
  • Digital marketing agencies & teams building web products for clients
  • Graphic, interaction, web designers
  • Decision makers: account, project managers


Speakers will include:

Veronica Feihl
Digital Strategist, NetPotential Communications Inc.

Veronica Feihl is a Toronto associate of David Berman Communications. Since 1996, she has provided training, consulting and management services to help clients optimize their online communications, including an interest in making content accessible to all. She has planned and implemented many bilingual public sector and not-for-profit Web sites featuring extensive content. Before specializing in this area, as an accredited public relations practitioner, Veronica worked in the public sector and six years at a full-service public relations agency. Veronica draws on her extensive experience in stakeholder research, information architecture, usability testing and presenting information to serve client and stakeholder needs, including WCAG 2.0 and AODA compliance.

Chelsey Gotell

Born and raised in Antigonish, Nova Scotia, Chelsey Gotell started swimming at the age of eight. At age 13 she discovered paralympic swimming and soon after was selected to represent Canada at the Sydney 2000 Paralympic Games where she was the youngest member of the Canadian delegation. Over the next decade Gotell became a three-time Paralympian, a 12-time Paralympic medallist and world record holder.

Outside of the pool, Chelsey obtained a Bachelor of Arts in Psychology from McMaster University, has served as a member of the London 2012 and Sochi 2014 Mission Staff delegations and worked for the TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee for four years.

Chelsey is currently an elected member of the ParaSport Ontario Board of Directors, the Vice-Chair of the Canadian Paralympic Committee's Athlete Council and most recently selected to serve as Athlete Services Officer for the TORONTO 2015 Parapan Am Games Mission Staff delegation. She is a student at the Canadian Academy of Osteopathy and a motivational speaker to audiences of all sizes about her journey to gold, overcoming obstacles and is an advocate to disability awareness and the Paralympic movement.

Suzanne King
Program Advisor, Accessibility Directorate of Ontario

Suzanne is a Senior Program Advisor with the Accessibility Directorate of Ontario, in the Ministry of Economic Development, Employment and Infrastructure.

Suzanne has 15 years of public sector experience, covering all facets of the social services sector including Direct Delivery, Operations and Information Technology. In her current role, as part of the Public Education and Partnerships unit, Suzanne leads projects related to the delivery of public education programs and strategic partnerships to support compliance with the AODA.

The Accessibility Directorate supports the vision of an accessible Ontario by 2025 under the Accessibility for Ontarians with Disabilities Act, (AODA) through the development, implementation and enforcement of accessibility standards that apply to public sector, non-profit and private sector organizations.

Aidan Tierney
Manager, Digital Accessibility, TD

Aidan Tierney is Manager of Digital Accessibility at TD, where he is responsible for accessibility for web and mobile customer-facing applications. Aidan has fifteen years of experience in front-end development and user experience. As an accessibility consultant he advised large enterprises on strategies and policies to meet accessibility standards. Aidan has presented at the Guelph Accessibility Conference, Accessibility Camp Toronto, Accessibility Camp Ottawa and CSUN.

Bonnie Yu
Program Advisor, Accessibility Directorate of Ontario

Bonnie Yu is with the Accessibility Directorate of Ontario where she is a program advisor, working with the Public Education and Partnerships Unit on education and outreach initiatives related to the implementation of the Accessibility for Ontarians with Disabilities Act. She has been with the Ontario Government for over 15 years, holding a number of program related positions, and working with stakeholders to implement various pieces of legislation related to health, environment, and most recently initiatives related to accessibility.

George Zamfir
Accessibility Specialist, Good Wally

George Zamfir builds web & mobile products accessible to all users and devices regardless of their abilities, capabilities and screen sizes. At Good Wally he's helping select clients with accessibility strategies for web & mobile products, AODA audits, WCAG 2 evaluations, workshops & training.

He's also leading the digital accessibility strategy at Telus, building the team's accessibility practice & process. He previously worked at Facebook establishing & scaling accessibility testing across 10+ products like Instagram, Facebook, Messenger, etc . Prior to joining Facebook, he worked as the accessibility technical lead at Scotiabank.

George is passionate about bringing the accessibility community together. He is the co-organizer of the annual Toronto Accessibility Camp and the founder & co-organizer of the Toronto Accessibility & Inclusive Design group.

In collaboration with the Govenment of Ontario