The CMA has transformed its events to a virtual platform, to support the Canadian marketing community during this unprecedented time. Please visit frequently for the latest updates to our calendar. In addition, you can visit Marketing Connected for a full range of thought leadership articles for marketers, along with resources and information on government supports for employees and businesses.
8:00 a.m. – 10:30 a.m. ET
Free: Invitation only
According to a recent eMarketer study, advertiser’s top priorities include driving consumer engagement, conversions and campaign performance. However, they report that measuring performance is a challenge because of the lack of tools and technology, the inability to measure ROI and the difficulty in turning data into action. During this breakfast, we’ll discuss the critical needs of advertisers in measuring campaign performance, and the innovations taking place to help better predict performance, and improve campaign engagement and effectiveness. We’ll answer questions such as:
- How does quality drive performance and what steps can advertisers take to ensure a clean and transparent media buying environment?
- What tools and technology are currently in the market to measure performance and how are advertisers using them?
- What are the shortcomings of current performance measurement solutions?
- What innovations are taking place to better measure performance?
- How can these solutions power real-time optimization and drive campaign ROI?
Registration & Networking Breakfast
From Quality to Performance: Data that Drives Results
Gian LaVecchia is DoubleVerify's SVP of Brand Partnerships and Advertiser Sales which includes operational and strategic leadership responsibilities across both North and South America. Specifically, Gian oversees the Brand and Agency teams across the U.S., Canada, Mexico, and Brazil with the primary goal of solving the world's largest brands’ most complex marketing challenges with the industry's leading suite of Brand Safety and Performance Marketing solutions available in the marketplace today.
Previously, Gian spent the majority of his 22+ year career partnering with some of the world's most ambitious brands and agencies at the forefront of digital and mobile transformation, such as Marriott, Subway, Heineken and many others. Gian's genuine passion for the power of brands, brilliant storytelling and disruptive technology has uniquely positioned him at the intersection of media, technology, content and culture throughout his career. Prior to DoubleVerify, Gian held a variety of agency and revenue leadership roles at Digitas, Microsoft, GroupM and most recently Teads, where he served as the Head of Agency Development and Partnerships for North America. Gian is a recognized industry thought leader and commentator and has been frequently published and quoted in prominent industry news outlets such as AdWeek, AdAge, Fast Company, WIRED, WSJ, The Information, etc.
Get Smart, Get Safe, Make More of Your Media Investment
What keeps brands up at night when it comes to media quality and performance, and what part do they play in maintaining a sustainable ad ecosystem? Hear from brands on how brand safety and suitability have impacted their marketing investments and the steps its leaders have taken to ensure transparency and a thriving environment for content (and ad) consumption.
Manager, Digital Marketing Ecosystem
Chris Wong is the Manager - Digital Marketing Ecosystem at TD Bank connecting platforms across the ad tech stack, driving TD's audience targeting strategy and leading new initiatives to extend capabilities in support of the Digital Marketing team. After spending a decade on the digital media and platform side, Chris is excited to be supporting digital innovation at Canada's leading FI brand.
Greg Shelly is the VP of Enterprise Digital Marketing at Canadian Tire Corporation. As VP, Greg is responsible for all the digital marketing efforts across Canadian Tire, SportChek and Marks.
In his day to day, Greg and his team develop strategy and execute on all digital marketing across the organization, ensuring sales and brand aspirations are achieved. He is admittedly obsessed with attribution and performance, ensuring that CTC is consistently pushing the needle and connecting marketing investments with business outcomes.
Greg has an extensive background in marketing and analytics, with a strong focus in digital. Prior to joining CTC, he worked at McDonald’s Canada leading their Business Insights organization. Before that, Greg worked for 8 years at Dell in various roles across Digital Marketing, Ecommerce and Strategic Partnerships.
Mona is a senior strategy director focused on building a digital first consumer experience within the consumer goods category. As a director of digital transformation, Mona aims to build an organizational shift that delivers a purposeful consumer value exchange.
Closing Remarks and Networking