1:00 p.m. – 2:00 p.m. ET
Free: Invitation only
Register Now available for Members only. If you are NOT a CMA member please request an invite
According to the IAB, 74% of media planners, buyers and brands believe the coronavirus is having a deeper impact on advertising than the 2008 recession. Given the complexities of our ever-evolving news cycle, advertisers are hyper focused on ensuring brand safety in order to drive efficiency and performance.
However, advertisers report that measuring performance is a challenge due to the lack of tools and technology, the inability to measure ROI and the difficulty in turning data into action. During this webinar, we’ll discuss the critical need for advertisers to properly measure campaigns and the innovations taking place to help better predict performance that drives campaign engagement and effectiveness. We’ll answer questions such as:
- How can brand safety and suitability impact a brand? How has this changed following the pandemic?
- How does quality drive performance and what steps can advertisers take to ensure a clean and transparent media buying environment?
- What tools and technology are currently in the market to measure performance and how are advertisers using them?
- What are the shortcomings of current performance measurement solutions?
- What innovations are taking place to better measure performance?
- How can these solutions power real-time optimization and drive campaign ROI?
Driving Performance in a Complex Digital Ecosystem
Drew oversees a team responsible for revenue growth at DoubleVerify that primarily concentrates on the East Coast (US), Canada and South American markets. His main focus is on leading sales efforts in those regions to promote continued adoption of verification services and highlighting the benefits of DV’s Authentic Impression®. Prior to joining DV, Drew worked at the advertising agency, McCann Erickson, where he helped launch Microsoft Xbox, Xbox360 and various other games for Windows. From there he took on roles at Hearst and WebMD/Medscape. Drew earned his undergraduate degree from Georgetown University and his MBA from Fordham University.
Get Smart, Get Safe, Make More of Your Media Investment
What keeps brands up at night when it comes to media quality and performance, and what part do they play in maintaining a sustainable ad ecosystem? Hear from brands on how brand safety and suitability have impacted their marketing investments and the steps its leaders have taken to ensure transparency and a thriving environment for content (and ad) consumption.
Chris Wong is the Manager - Digital Marketing Ecosystem at TD Bank connecting platforms across the ad tech stack, driving TD's audience targeting strategy and leading new initiatives to extend capabilities in support of the Digital Marketing team. After spending a decade on the digital media and platform side, Chris is excited to be supporting digital innovation at Canada's leading FI brand.
Mona is a senior strategy director focused on building a digital first consumer experience within the consumer goods category. As a director of digital transformation, Mona aims to build an organizational shift that delivers a purposeful consumer value exchange.
Closing Remarks and Q&A