CMA has evolved this event to become a free-for-members virtual experience to support the marketing community during this unprecedented time.
1:00 p.m. – 2:00 p.m. ET
Free: Invitation only
Register Now available for Members only. If you are NOT a CMA member please request an invite
Quantcast Presents: Using Machine Learning to Enhance Marketing
Join Dr. Peter Day, Chief Technology Officer at Quantcast, as he discusses how machine learning inspires human learning. He will explore how automated predictive modeling and campaign optimization give humans superpowers. By taking on the mundane, repetitive tasks which computers are great at, machine learning can free up marketers' time to nurture creativity and strategy, which are essential to successfully tapping into the live nature of changing consumer behaviors.
Dr. Peter Day
As Chief Technology Officer at Quantcast, Peter Day is responsible for the development of products which allow marketers and publishers to make smart choices as they buy and sell effective advertising. Prior to joining Quantcast, he spent 12 years working in the financial markets. Peter has a Ph.D. in machine learning.