Accessible Conversations in Marketing, Part 1 Roundtable

Accessible Conversations in Marketing, Part 1 Roundtable

January 25
8:00 a.m. – 10:30 a.m. ET


Members: Free
Non-members: Free
Cinplex Cinemas Varsity
Manulife Centre
55 Bloor St. W.
Toronto, ON

Overview

How do you ensure your communications reach everyone? Do you have accessible content? Do you know what Accessibility for Ontarians with Disabilities Act (AODA) law requires? Are you familiar with what digital accessibility looks like in the real world?

Hosted by CMA with support from the Government of Ontario, at this event you will explore various practical online aspects of AODA. This series of presentations will be led by accessibility experts, including:

  • Peter Armstrong, Manager of Digital Content at AMI (Accessible Media, Inc.) who will discuss ways to include everyone of all abilities in broadcast and social media
  • Chelsey Gottel, Vice-Chair of the Canadian Paralympic Committee's Athlete Council, Paralympic swimmer and 12-time medallist, who will share her personal experiences with AODA as an athlete, student and motivational speaker
  • Accessibility Directorate of Ontario, who will provide an overview of Ontario accessibility law and its regulations
  • Constance Exley, CEO, Accessibility Ontario who will interview the aforementioned speakers

This event is presented as part of CMA's ongoing work with the Government of Ontario and its EnAbling Change Program to provide marketers with information on AODA.

Agenda

8:00 AM
Breakfast & Networking
8:30 AM
Presentations
9:30 AM
Moderated Discussion
10:00 AM
Networking with Speakers

Who Should Attend

  • Marketing managers and practitioners
  • Content marketing specialists
  • Community managers
  • Communications professionals

Speakers

Peter Armstrong, Manager of Digital Content, Accessible Media Inc.

Peter Armstrong has more than 10 years' experience in digital marketing. He has developed a passion for and expertise in accessibility while working with people with disabilities during the last five years.

Prior to joining AMI in September 2015, he worked with the Toronto 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015) where he was responsible for accessible website, social media and app content. Peter has spearheaded AMI's innovative social media strategy, significantly increasing the organization's reach on Facebook and Twitter, and was instrumental in the design and relaunch of AMI's fully accessible website, AMI.ca.

Peter proudly volunteers in a digital strategy lead role with the Invictus Games Toronto 2017 Organizing Committee to help honour servicemen and women who suffer life-changing injuries, both visible and invisible, while serving their countries.

He has presented about website and social media accessibility subjects at Social Media Week Toronto and the inaugural YouTube Accessibility Summit. He also co-hosted the weekly global accessibility Twitter chat #AXSChat.

Constance Exley, CEO, Accessibility Ontario

Constance Exley has led AODA workshops and webinars to over 2,000 organizations. She worked in partnership with the Accessibility Directorate of Ontario (ADO) for several years to provide AODA education and training to nonprofits and businesses throughout the province.

Constance is currently the Project Facilitator, Curriculum and Training for the Ontario Nonprofit Network's year-long EnAbling Change Project and the Project Manager for the Ontario BIA Association's "Accessibility Smart Businesses" initiative. Both projects are in collaboration with the ADO and made possible with funding from the Government of Ontario.

Chelsey Gotell, Vice-Chair, Canadian Paralympic Committee Athlete Council

Born and raised in Antigonish, Nova Scotia, Chelsey Gotell started swimming at the age of eight. At age 13 she discovered paralympic swimming and soon after was selected to represent Canada at the Sydney 2000 Paralympic Games where she was the youngest member of the Canadian delegation. Over the next decade Chelsey became a three-time Paralympian, a 12-time Paralympic medallist and world record holder in numerous events.

Outside of the pool, Chelsey obtained a Bachelor of Arts in Psychology from McMaster University and is currently a student at the Canadian Academy of Osteopathy. She has served as the Athlete Services Officer for the Canadian Paralympic Team Mission Staff at the London 2012, Sochi 2014, TORONTO 2015 Games and will add her fourth Games as staff this summer at the Rio 2016 Paralympic Games. She worked for the TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee for over four years.