8:00 a.m. – 10:30 a.m. ET
Free: Invitation only
The 2020 Gustavson Brand Trust evaluates responses by over 7800 Canadian consumers to understand how perceptions of trust and advocacy for particular brands differ. The Index highlights how shared values, relationship management, and customer experience influence consumer trust.
On Tuesday, May 12, join Dr. Saul Klein, Dean of the Gustavson School of Business as he reveals the results of the sixth annual Gustavson Brand Trust Index, the most authoritative and comprehensive trust survey in Canada. Dean Klein will be joined by brand leaders for a candid panel discussion on how businesses forge more meaningful relationships and retain trust in their organizations and, as a result, generate customer loyalty, attract and retain talent and meet the needs of responsible investors in the post-trust era.
Registration & Networking Breakfast
Dr. Saul Klein
Dr. Saul Klein (Moderator)
Jeff Walker joined CAA in 2009 as Vice President, Public Affairs and Chief Strategy Officer. At CAA, Mr. Walker is responsible for leading the national office’s Rewards program, Travel and Public Affairs efforts, as well as being actively involved in market research, communications, and branding.
Prior to joining CAA, Mr. Walker served as Senior Vice President of Harris/Decima, one of Canada’s largest research and communications agencies. During his tenure at Harris/Decima, Mr. Walker managed a multi-million dollar budget and personally led more than one-third of the firm’s consulting projects. Mr. Walker also served as the firm’s media spokesperson, carrying out more than 150 interviews with national and local media outlets across Canada each year.
Mr. Walker holds a Master’s degree in Political Economy from the Norman Patterson School of International Affairs at Carleton University. He also holds a degree in Political Science and Communications from York University.
Closing Remarks and Networking