CAA Exclusive Event

May 12, 2020
8:00 a.m. – 10:30 a.m. ET

Free: Invitation only
Downtown Toronto



The 2020 Gustavson Brand Trust evaluates responses by over 7800 Canadian consumers to understand how perceptions of trust and advocacy for particular brands differ. The Index highlights how shared values, relationship management, and customer experience influence consumer trust.

On Tuesday, May 12, join Dr. Saul Klein, Dean of the Gustavson School of Business as he reveals the results of the sixth annual Gustavson Brand Trust Index, the most authoritative and comprehensive trust survey in Canada. Dean Klein will be joined by brand leaders for a candid panel discussion on how businesses forge more meaningful relationships and retain trust in their organizations and, as a result, generate customer loyalty, attract and retain talent and meet the needs of responsible investors in the post-trust era.


8:00 AM
Registration & Networking Breakfast
8:40 AM
Opening Remarks
8:50 AM

Saul KleinDr. Saul Klein
Professor, Dean
Gustavson School of Business

Born in Zimbabwe, Dean Klein has had a broad-ranging career spanning developing, developed and transition countries. He holds a BA in Economics from the Hebrew University of Jerusalem (Israel) and MBA and PhD degrees from the University of Toronto. From 1996 to 2001, he was the SA Breweries Professor of Marketing and International Business at the Wits Business School (South Africa). Previously, he was a Senior Fellow in Marketing at the National University of Singapore. He has also held full-time appointments at Wake Forest University and Northeastern University in the United States, and has been a visiting professor at Melbourne Business School (Australia).

Before taking on the role of Dean in 2012, he was Head of International Business, and Director of Executive Programs at the Gustavson School. He is also an Extraordinary Professor of Marketing and International Business at the Gordon Institute of Business Science at the University of Pretoria (South Africa).

Saul specializes in the areas of Marketing Strategy, Global Business and International Marketing. He has provided consulting assistance to over 50 different organizations, in these areas, in Canada, the USA, Singapore and South Africa. He has also led strategic planning workshops for a variety of organizations in different sectors.

He serves on the Boards of the National Consortium for Indigenous Economic Development (Canada) and Mediterranean Entrepreneurship Development and Innovation (Tunisia), and on the international advisory committees of UIBE and Beijing Jiaotong Universities (China).

9:30 AM
Panel Discussion

Saul KleinDr. Saul Klein (Moderator)
Professor, Dean


Jeff WalkerJeff Walker
Vice President, Public Affairs and Chief Strategy Officer

Jeff Walker joined CAA in 2009 as Vice President, Public Affairs and Chief Strategy Officer. At CAA, Mr. Walker is responsible for leading the national office’s Rewards program, Travel and Public Affairs efforts, as well as being actively involved in market research, communications, and branding.

Prior to joining CAA, Mr. Walker served as Senior Vice President of Harris/Decima, one of Canada’s largest research and communications agencies. During his tenure at Harris/Decima, Mr. Walker managed a multi-million dollar budget and personally led more than one-third of the firm’s consulting projects. Mr. Walker also served as the firm’s media spokesperson, carrying out more than 150 interviews with national and local media outlets across Canada each year.

Mr. Walker holds a Master’s degree in Political Economy from the Norman Patterson School of International Affairs at Carleton University. He also holds a degree in Political Science and Communications from York University.


10:00 AM
Closing Remarks and Networking
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